>> with the help of a computer the past is just cool stuff that you can discover and that's what a whole generation of new music makers do. the 2000's are the age of the machine but that does not mean there's not a search for a soul inside the machine. imagine what it was like

back when the rolling stones had shocked parents everywhere. my how times have changed. >> i see hustling and icy killing. that's what i rap about. >> you can take me out the but you can't take the of out of me though. >> is pretty ironic that people related to it. >> platinum record. >> country music has taken over the airwaves and the record charts. >> the honeymoon is over. now we're getting down to real commerce. >> are these girls crazy? >> yeah!

[ music ] you may think of it as the channel that rattles your channel, occasionally your teeth and hypnotizes her children but what you may want to know is that mtv is responsible for a complete revolution in the music business in this country. mtv makes the hits. it's as if there was just one national radio station for new songs. >> in the '80s we have

hairbands. poison, ratt, warrant. a lot of hairspray going on. there was a lot of sexually suggestive lyrics. it's not deep music but we have mtv pushing it so that's selling. >> when i turned on mtv all the rock bands look a certain way and they played a kind of music. they were expected to have a certain facade. >> mtv's ratings are small but those who do watch, mostly teenagers and young adults, by a lot of records and tapes and cds and they by the most of what they see the most. >> two members of the heavy- metal band aerosmith dropped by mtv's office to screen at their new video. they brought a big bag of cash as an incentive. >> the record companies would submit videos every sunday and then we would decide who would get put into the new rotation.

i was a 21-year-old kid that loved punk rock and a pretty quickly realized that the music that they were playing wasn't what i was into. when the new nirvana video is delivered to mtv i was completely blown away. i said listen, they really are incredible. you need to give them a shot. if it doesn't work and you can push me out of the music meeting. >> tonight world premiere video is from the seattle band, nirvana, smells like teen spirit. >> it was like the musical kennedy assassination of our time. everybody was alive then can tell you the moment they heard that song because nothing like that existed to that point. it was really transcendent. >> it sounded like a different

generation coming in and saying what you have for us? >> the so-called slackers and generation x were not being paid attention to and that pressure was building up in the music industry for something that actually spoke to them. >> this is the first american generation that will make less than their parents will. it's a tough time to grow up and and i think the band and kurt cobain in particular reflect that angst. >> kurt cobain was a great songwriter. with his ability to scream almost in tune. it just gave an intensity that was really unique. >> nirvana give the record industry a wake-up call and said here is your new audience. so start looking for the people with the close with the holes

in the knees and you better run to those clubs to buy up the next one. >> i would go to clubs and see the answer like screaming trees and it was such a refreshing change from the competitive sort of l.a. hollywood '80s and it was just suddenly so cool to be from seattle. >> one of the beautiful biggest stories is the rain city renaissance with grunge rock. soundgarden, nirvana, alice in chains and pearl jam from seattle, washington. >> why don't you tell me what the biggest misconception about the seattle music scene is? >> that we are all grunge bands. >> all these bands were different. >> tell me about the seattle music scene.

with all the attention, no one has ever asked us that before? >> so tell me about the seattle sound. what's in the water? >> bands like nirvana and pearl jam wanted no part of the music industry machine and yet there they were. >> we are used to playing small clubs and we want to go back to playing small clubs.

>> 1991 we were the first band on stage at the first ever lollapalooza , which was a tremendous thing for my band and i. >> lollapalooza is cool. >> the idea that you could get these important and popular bands from the underground like jane's addiction, nine inch nails, soundgarden, hole, red hot chili peppers and get them altogether felt like a really new idea. >> by the mid-90s it had already been parodied by the simpsons. >> advertisements everywhere and tons of security guards. >> it is in the american lexicon. >> there's a certain kind of disillusionment going on. >> i could play 200,000 seat

halls instead of 2000 seat halls and i could be on mtv 1000 times a week rather than one time a month. i thought when i reached these goals i would find peace and i am more miserable than i ever was. new iphone 14 with its amazing camera at t-mobile. wow! for a limited time at t-mobile, get four iphone 14s on us. and 4 new lines for $25 bucks a line. if you wake up thinking about the market and want to make the right moves fast... get decision tech. for insights on when to buy and sell. and proactive alerts on market events. that's decision tech.

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is a weak lit up in a large way with the third album released by nirvana. >> walmart is refusing to sell nirvana's new release which includes a song called rape me. they said they want to be sensitive to their customers moral standpoints. >> to get into walmart they had to change the title of the song from rape me to waste me. >> he wanted to be popular but also maintain that punk rock authenticity. >> the star making machine has sucked nirvana up into its evil guts and now they had to deal with it. >> we started to lay low and obviously someone would say that's because kurt is on heroin the whole time. it's been really damaging to us to tell you the truth.

it's really affecting my personal life a lot. >> i was in the front row of the unplugged performance and it was a serious artistic statement. he didn't play the hits. those songs were chosen for a particular reason. >> i remember watching him covering a song and it was emotional for me because i love nirvana and i felt this connection to kurt cobain and even when i was young i was just so worried about him. in that era there was always the speculation that he's not doing well. nirvana unplugged was this kind of thing where the clouds parted and it seemed like everything was going to be okay.

>> from seattle tonight word of an untimely death. the lead singer of nirvana shot and killed himself in his home of seattle, washington today. >> it didn't come as a major surprise but it was devastating because of the way it happened. >> i was there for 20 minutes crying. i just don't understand it. >> i think he was the closest that his generation came to a john lennon and that he was running from the heart very directly and he didn't play according to the rules. >> i was 16 when it happened and if you turn to music for solace in your life to then see your hero killed himself is devastating. it certainly sucked the air out of alternative rock.

the best band fell apart after only making a couple records. what do you do after that? >> oasis, the verve, blur. the brit pop thing was like the hangover of grunge. this has been insane. let's turn on oasis. >> they were the opposite of nirvana because they wanted fame. >> we know we are the best band in the country and it's as simple as that. >> creep came out in the early

90s and that was as much as an alt rock hit as any of the nirvana or pearl jam songs but it was hardly extraordinary. >> we have two wait to see whether we have the chance to prove ourselves. >> i remember vividly listening to radiohead's record. i was seriously geek out on every part. the baseline, percussion, every tiny little nuance. >> this week the band released a new album, okay computer which has critics chipping with praise. >> the computer is like dark side of the moon of the 90s.

it really showed that this will be a defining band of the next 25 years. >> you could tell the whole story of the evolution of what came out of grunge through radiohead and what came out of alternative through back beck. >> that was always interesting. >> beck is defining what's happened with meshing styles. he's mixing electronic country, rap, rock 'n roll, he's throwing the kitchen sink in. >> out of the ashes of nirvana, dave grohl created the foo

fighters. >> i need to keep playing and making music. >> in an error was everything was serious especially after kurt cobain's death, the foo fighters created the learn to fly music video and they found a perfect balance between making people laugh with also having the ability to play incredible rock music. so you can enjoy whatever comes next. that's the planning effect. from fidelity. if your business kept on employees through the pandemic, getrefunds.com can see if it may qualify for a payroll tax refund of up to $26,000 per employee.

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the down-home music that was once the preserve of cowboys and rednecks is well on its way to becoming the sound of the 90s. >> one of the things that was overlooked by all of this rock 'n roll explosion was going on was country music. these acts were putting out good music. they were touring constantly around the country and building up a fan base. >> living in mississippi,

country was a huge part of my life and it was all because of garth brooks. the first time i ever saw him in concert i was probably 10 or 11 years old. i said that is exactly what i want to do. >> garth brooks is the biggest selling artist of the decade and the fastest selling medical artist ever. musical artist ever. >> he has been described as a cross between john wayne and mick jagger. has the looks of a cowboy in the moves of a rock 'n roll star. >> it sounded like rock 'n roll. >> as the acts became less twangy it really expanded their audience. george strait and brooks and dunn. plenty of acts work their way up and became a massive. >> with over $2 billion in sales and climbing. >> as the boom in the music

takes hold western where dealers can't keep up with the demand. >> you've got kids and a house payment and these people are more like you are then madonna is. >> women in country was a huge thing in the 90s. we had reba mcintyre, martina mcbride, shelley ride, the dixie chicks, shania twain. >> i remember when shania twain came out i was just obsessed with her. i thought it was because i was really attracted to her but come to find out i just wanted to be her best friend. >> in our society now women i would to say are dominating but they are rising to their true place. >> as things wore on it become a great decade to be a girl.

>> after years of for singing backup for michael jackson and rod stewart he exploded onto the music scene in 1993 with her album, tuesday night music club. >> female artist like sheryl crow or liz fehr, even though they have success they were's still routinely marginalized within every aspect of the industry. there was not a lot of the space in pop culture for young woman's thoughts, feelings, and -- were taken seriously. >> there was such a strange dichotomy to gwen stephani. super girly but kind of stuck tough and in a band of all guys.

>> i'm just a girl in the world and that's all you will let me be. it was like the middle finger up to every guy that ever annoyed you. >> we thought we would take you with us and alaniz is here with a brand-new album. a brand-new look i have noticed. >> i was dropped from mca records and my personal promise was that i wouldn't stop until i wrote a record that really exemplified and nailed on the head what was truly going on for me. >> that was a pearl clutching moment. what did she say? women can say that? she had been singing about a relationship that went wrong. it wasn't a nice you left me and now i'm sad, this was rage .

>> i learned how to write for my own reasons and write for myself and it's pretty ironic that the moment i started doing that was the moment that most people related to it. it's the egocentric part of me to pretend i'm alone in the pain and i realized that i wasn't and millions of other people were reeling along with me. people were tired of being inauthentic and sublimating about their real experience so i think there was the store that

busted open and i was on the crest of the way. >> what she was talking about wasn't ironic but she became one of the biggest stars of the mid-90s and out of that get not only alaniz morrissette but other woman. >> the latest trend in rock 'n roll. last night some of the top female artist to the stage to launch a little affair. it is a series of summer concerts rocking the world and shattering misconceptions. >> a lot of the summer festivals are very male- dominated and i thought that wasn't representational of all the music that is out there so this is a way to even the scales a little bit.

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gangsta rap, the angel angriest kind of rap music. it glorifies brutality and sex. >> people are moving from a political rap of public enemy from the '80s and much more into the street rap. >> the group tran21 is the harshest of the gangsta style wrappers. >> they write the raps and then we get up and hook up a good eat and boom, there it is, platinum record. >> n.w.a. at that point is the biggest hip-hop band there is. >> first time i heard n.w.a. i thought that ice guy is all

right but the rest of this is garbage. >> the east coast felt like we invented hip-hop. you will not come in as a new kid and decide this is the thing. the east coast is the home of hip-hop. >> are you making a lot of money off of this? >> it's not just violence, it's rap music, gangsta rap music, whatever. >> and wa was always too hot to hold. the first person to walk away was ice cube. >> the same reason ice cube left is the reason i left. tired of making other people money. it's my turn.

>> suge knight who was a real gangster got into cahoots with dray and started a label called death row records. >> a six foot three, 345 pound bodyguard has become one of the most feared man in the music business. >> you get dr. dre who does beats better than anybody. >> drake titled his first solo album, "the chronic." you not only get dray, but then you get snoop dogg. >> o lord. snoop doggy dogg and dr. dre at the door. >> 70% of rap music including gangsta rap was purchased by whites. >> growing up in minnesota we thought that compton in south- central must be the coolest places in the world based on this music. >> we can hear someone else's

history and understand where they are coming from. >> the chronic made hip-hop digestible to everybody. it was a hip-hop tsunami and we didn't see it coming. >> death row records going to be the next motown. the chronic album was the foundation and we will keep rolling on matilda until the job is finished. >> a handful of gangsta rap superstars are not just thinking about being mean and nasty and vicious, they are accused of living up to their lyrics. >> 2pac shakur was arrested in new york and charged with sodomy and sexual assault. he had been arrested a month earlier for shooting two off- duty police officers. >> 2pac shakur was in jail when

suge knight offered to pay his bill if he signed a contract. >> death row, you will see your art go to a bigger plateau and you will be paid one of these days. >> even though he was an east coast guy biber if he was wrapping on the west coast with a big label. >> suge knight was trying to expand death row all over the country, but who controlled most of the music in the east at that time? bad boy. >> sean combs founded bad boy and biggie smalls was his marquee artist. they modeled their sound on death row in a lot of ways.

kind of gangsta rap for the east coast. >> i make music about what i know. if i would've worked at mcdonald's i would have been making rhymes about macs and fries. i'm in brooklyn so i see hustling, killing, gambling, girls, cars. that's what i rap about. what's in my environment. >> and the winner is, the notorious vig. big. >> i posted that source awards. mayhem almost broke out. >> anybody wants to be an artist and stay ace dark and who won't have to worry about the producer be all in the videos and on the record, dancing, come to death row. >> suge calls him out.

he never mentioned his name but everyone knows he's talking about him. >> the idea of a territorial beef is now being drawn out in front of your eyes in real time. that was hip-hop's funeral. ho ho ho! not again... oh no... for the gifts you won't forget. happy holidays from mercedes-benz. see your mercedes-benz dealer today for exceptional offers. if you wake up thinking about the market and want to make the right moves fast...

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rap star 2pac shakur died last night after a reef life in a rough business. he was 25. 2pac shakur has been at the center of a battle between east and west coast rappers. >> for the second time in six months a star in the broader world of gangsta rap has been gunned it down. >> music industry sources on the west coast sucks about suspect that his death may be payback for the killing of 2pac shakur. >> went to park and biggie were assassinated it was a watershed moment in hip-hop. >> these men were two of the most successful rap artist. why are we seeing this happen? >> bold biggie smalls and 2 had called and talked about breaking out the violence. they were forced to keep it real and that's a sad commentary.

>> i members see news reports about how violent it was. i remember seeing editorials saying how can we let our children listen to this when i were artist are being killed? >> at least one radio station in los angeles which has made a lot of money since gangsta rap music has stopped playing it. >> we lost two of the greatest artist in hip-hop history. that vacuum was there for a while. it was like, okay, what are we going to do? i'll be missing you was diddy song about big. and enters the next phase of hip-hop. >> there is sampling and then there is sampling. to take the police sample and rap over it, he has a way to appeal to young listeners and their parents. >> everybody wants to party.

puff daddy built an empire off of it. the sound shifted and the use of samples exploded. more money more problems is a diana ross sample that an older crowd could hear and they that it sounds familiar to me so maybe it's not all bad. >> you have songs like coolio's gangsta's paradise but the hook is inviting and warm. >> hip-hop had become mainstream and it appears and other forms of music. there is a rock rap happening. there's hip-hop that can be found in pop music. >> there's r&b, rap mixing like

new jack saying. teddy riley was the big new jack swing producer. he produced everybody. he had racks in effect and he had his own group. he had heavy d and the boys. it all had this rhythm that made you have to dance . >> new jack swing was someone i could sing with the level of stevie wonder with the break the background of a public enemy and mary those two. no diggity is the masterpiece of the new jack swing era. hip-hop was a male-dominated industry. women would thought, you are not , get out of here. >> female rappers were a thing

until salt and peppa. it opened up the door for people to ask who else is a female who can rap? then we had mc lyte . now who is this queen latifah girl. then later on, who is this miss- e? >> they were respected as artist. they didn't have to shake booty or where low cut blouses. it changed the way we view things. >> to be the best female emcees of the 90s were missy elliott and lauren hill. >> how do you see the role of

women in hip-hop? >> it's something that has always been there. whether or not they have the acknowledgment, they have always been there and may now they be acknowledged. >> she sings, she wraps, there's heartache involved, it's all encompassed in one amazing piece of art. >> the miseducation of lauren hill. >> if your record-breaking grammy , >> this is crazy. >> she's going to be big. well she already is a big star. >> a lot of people think she will really redefine the connections among hip-hop and pop for everybody. >> when em came, we sat back

like this, what's this white boy doing? then i really listen. i was like, whoa. and dre is behind it? he's in. he's in. he's not trying to be black. he is not pretending he has great urban stories. he is telling his story for trading lower middle-class white life which hip-hop had not done before. that's why he was so appealing to so many people. >> the kids in america always had a sufficient amount of money and a different pair of close to where each day of the week. those type of kids they admire poor people who have nothing to lose. >>

it's hot news for electronica, the multifaceted techno dance genre touted by many tastemakers as the next big musical thing. prodigy's new album "the fat of the land" enters the billboard pop chart at number one. ♪ fight the pressure ♪ >> up until the end of the '90s, dance music was just a deejay, it was a beat. then all of a sudden there's a face to it.

♪ block rocking beats ♪ the chemical brothers come up. >> this is very much the recycling age. is this music recycled? >> everything is secondhand. you take things from different places and create something new in it. ♪ >> all of this stuff was going on at the same time. massive attack, moby, so you're seeing what we called electronica which is edm, which is techno, really starting to kind of take hold beyond dance clubs. ♪ all these artists end up laying the seeds for what would become a pretty huge revolution of music. ♪ ♪ around the world ♪ >> everybody's talking about them, and they're headed to america. it started with the beatles and then the stones. well, move over, boys, and roll over beethoven. the spice girls are coming. ♪ if you want to be my lover ♪

♪ you got to get with my friends♪ >> there's never been a group where every person had their own personality and every fan could choose a different one that they related to. and it was brilliant. ♪ taking this too easy ♪ ♪ but that's the way it is ♪ >> there needed to be some music to be the sorbet and the palate cleansing for the intensity that was the earlier part of the '90s. >> the recording industry does not need to be told that it's a teen/teen world. >> there were about to be more teenagers than any other time in america's history. teenagers wanted to be entertained. they wanted to have fun. ♪ even in my heart ♪ ♪ i see ♪ ♪ you're not being true to me ♪ >> the backstreet boys made a video for "quit playing games with my heart." them in the rain, getting all wet, being all sexy. and it became a hit. ♪ quit playing games with my heart ♪

♪ with my heart ♪ ♪ with my heart ♪ >> this is where it all started, right here, in this house. the guys coming here, doing vocal recording. i had a little karaoke machine that i had. >> their manager lou pearlman said, i think i need another one of these. ♪ tearing up my heart when i'm with you ♪ ♪ but when we are apart i feel it too ♪ >> it was a little overwhelming to be, you know, 16 years old and have that many people trying to attack you. it was craziness. and it felt like a dream. >> one by one, the breathless few got their lucky autographs. most were missing school. many had mom as chaperones. >> all these people who would go on to be huge pop stars began on disney. so many people came out of the mickey mouse club. keri russell, justin timberlake, cristina aguilera, j.c. chasez, ryan gosling, britney spears. >> that's like the 1927 yankees in terms of pop.

♪ oh baby baby ♪ ♪ how was i supposed to know ♪ ♪ that something wasn't right here ♪ >> teenagers are the biggest consumers of music, and britney has become their queen. ♪ i'm not that innocent ♪ ♪ oops i did it again ♪ >> britney was the madonna whereas christina was like the mariah. ♪ i'm a genie in a bottle ♪ >> christina, you know, very tiny girl, she's under 5 feet. and when she opened her mouth, it was like this burst of like wind came through your hair. you were like, that voice is coming out of that girl? >> the end of the '90s is a really precarious, strange time for music because mtv stops playing music videos and start doing some more kind of reality television programming which everyone's like, that's never

going to take off. >> music would be as much or more in people's lives than it ever had been, but the economics of it would vanish. ♪ another turning point a fork stuck in the road ♪ ♪ time grabs you by the wrist directs you where to go ♪ >> the '90s represented being who you are. this is the kind of music i'm going to make, and i don't care who likes it and who doesn't like it, and i'm not going to sound like anybody else. this is who i am. ♪ something unpredictable ♪ >> people were starving for authenticity, they were starving for what the real experience was, the messy, chaotic, fallible experience of being human. and the '90s gave complete green light permission for that to be explored. >> you talk about this band a lot. then you go oh, wait a minute. you can't talk about the '90s without this one, oh, and this one, and this one, and this one. where there's so many monumental

bands one after another. that's the '90s. ♪ so take the photographs and still frames in your mind ♪ ♪ hang it on a shelf and get up in good time ♪ ♪ tattoos of memories and dead skin on trial ♪ ♪ for what it's worth it was worth all the while ♪ ♪ it's something unpredictable but in the end it's right ♪ ♪ i hope you had the time of your life ♪ >> that's all. to understand humanity is to understand the sweet, lovely,