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tv   The 2000s  CNN  March 4, 2023 11:00pm-12:00am PST

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imagine. >> was that the oven timer. >> that's right, my friends. >> can you believe skin cancer? >> you're just saying that >> how could anyone not be in love with yasmine bleep. >> hey, this is a good show, i say all the time running. running. video killed the radio star for you has the internet killed the
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record industry. ladies and gentlemen, >> the president of the united states >> >> fish and chips, they say what they want to say. >> billboard top ten singles boy black artists. >> rap was on a new rockstar. >> i don't please everybody with who i am as a person. >> i love beyonce >> it's not a working television. is it >> empty shelves are all you'll find here at tower records, it's now out of business.
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♪. ♪. ♪. ♪ . three, two, one, [cheers and applause] [cheers and applause] >> this is a very special moment thes first performance to the mtv studios in the new
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millennium. please welcome, no doubt: ♪. ♪. notes. ♪ >> always remember new year eve 1999 going into y2k seeing no doubt on mtv playing the end of the world as we know it by rem. it's the end of the world asking we know it. i feel fine. it was a very appropriate apocalyptic song for apocalyptic decade. >> we wake up it's 2002 all alive and still in the middle of between pop mania. boy bands were selling so many albums. everything little i do. ♪. ♪. never seemed enough for you.
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>> this is the biggest year in pop music history in terms of sales. >> britney, britney, britney spears selling 1.3 million copies of oops i did it again. in the first week. everyone is falling in love with boy bands and girl groups, but then justin timberlake leaves in sync. with hi debut album he established a pop audience and an army audience. d. justin timberly lake lee leaving in sync becomes a model for what can be done >> you talk about people who
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will always be bigger than the group, that was beyonce, she had a album in 2003, first single was crazy that in love an incredible sample and that catches your ear. beyonce hasn't opened her mouth yet and you're already hooked on the song. >> i remember being asked once what do you think christine or britney? i said beyonce. that's how it begins seems like almost overnight she became a oconee, deeply respected figure. >> beyonce >> early 20 '00, they were totally owe oblivious to the new generation that didn't think music was something you had to pay for. >> using a pc to download a music is one of the hottest trends and has recording companies heading to court.
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at the center is a internet service known as nap ster >> you're comply assistant people had come to them and said you have to start investing in the technology that comes after the disk and they refused to do it >> some of rock and roll's bad boys are picking a fight with the internet site napster.com >> the lawsuits began when metal ka heard on the radio a song they hadn't released yet. and metal ica was like what? april 14, metal icca filed a lawsuit against napster for basically encouraging people to steal and trade our music >> we started this thing called exmetal icca, >> i don't want you to be a fan
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of ours if that's your attitude. >> i can't speak for the other bands. >> you got napster. >> our band was plucked out of obscurity and given a career because of napster. so the ipad platform sharing my musc to the frustration i was born. >> napster built a multi-billion dollars business based on people copying files to millions of people they don't know. >> there's a way the technology can be adapted to benefit all of the parties involved, the artists, the industry and the user >> napster should have been an early version of itunes, it's kind of a tragedy it didn't happen back then. >> today the u.s. court of appeals ruled napster is in fringing on music, letting them
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steal song >> they didn't want any kind of i tune style distribution that would fit with the internet they were terrified of unbundling the single from the album. long time they've been able to take one hit song like complicated. >> tell me when you got to make things so complicated ♪ ♪ >> it's moving $20 million albums $10 each, five six years later it's not going to move 20 million albums, you just lost 90% of revenue. >> cd sales dropped almost one quarter in three years, that's an awful lot of lost business. labels absolutely didn't want this to happen. ultimately they were powerless to stop it. >> this is hq i'm scott the host >> instant trivia was everywhere
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>> you can win more money. >> it got so popular, the ap is not ready to work. >> it crashes. >> it's and that's when the cracks started showing. >> russ and collin were opposites. >> there was jealousy. >> glitch the rise and fall of hq trivia tomorrow at 9:00 on cnn.
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inevitable just about the time i'm becoming aware of hip hop culture it's literally coming of age. hip hop has been around i discover for some 25 years now during that time not only established itself as most popular, plaintiff music, it's altered the language >> the oscar goes to it's hard out here for cool. >> you know what? i think it just got a little easier out here for a pimp. >> we're seeing hip hops in everything, soda commercials, then it's in sound tracks, being used as bumper music in sports, and fashion, and shoes, and everything. >> never done it with a machine >> it was easy, how do you do it >> we in the hood, we're like, yeah, yeah, yeah. >> in that moment, a lot of rappers were celebrating they
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had accomplished. rappers like germane dupree, were saying to the world can you believe this? this is about survival, and surviving racism in america, and we're going to share this with the world. >> another episode. ♪. ♪. everybody living it up >> what i do. >> hip hop no longer sort of bratty kid on the block, it's the prominent music. what really takes it over the top is a young rapper from detroit. >> you never seen a white person before >> in 2000 eminem puts out the marshal mathers, and suddenly the biggest star is eminem bar none. he came from a white working class background and those are the stories he told, it just put him on a different level because
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he brought his own authenticity to the game. >> i saw eight mile in time square, opening night had to sit in front of the theater. it was one of the most satisfying movie experiences i've ever had. listen, i lose yourself when that thing comes through your speakers in a giants movie theater, it's a big moment. >> the oscar goes to ceminem >> it's not quite purple rain but pretty damn good. >> once in a lifetime. >> and the 2000s rappers weren't content to be musics they had to be actors and label bosses. the video in the club, dr. dre and eminem set up a laboratory, we see 50 cent doing his exercise machine and it pans in this night club where he's
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chatting with models and drinking with champagne, what they're doing is perfecting the science on the club banger. >> i got what you need ♪ >> kids now, you know, it's probably rap, they're using to drive you up the wall, and the big star in rap now is 50 cent or 50 cent, however you want to say it. >> your grandmom is absolutely getting down in the club, she's calling it in the club but she's getting down to it. >> that was everywhere. >> it was in a commercial. >> sounds like he's integrated his hit in the club. extraordinary. >> one of the biggest differences between the 90's and 2000s is in terms of had that hot is the idea of business, 33-year-old jay-z is the raining king, own record label and production company generating
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half a billion dollars in sales. >> allow me to reintroduce myself. my name, i used to move ♪. >> with jay-z you're watching a hip hop artist grow up to someone with money and fame and traveling in different circles now. ♪. ♪ >> even if he was rapping about some on the same things about everybody was street life and moving drug, it was a unique way he was almost inventing a new language. >> check lie a food inspector. >> i loved the black album for jay-z to be the first one to get rick rubin to produce, shows you how special jay-z is an artist. >> i feel bad for your son but i got 99 problems.
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>> cat patrol want to make sure my cats control ♪ ♪ >> rick rubin created so many classic hip hot record, mixing it with an acdc guitar staff. that's rick rubin 101 >> do you know what i'm stopping you for. >> because i'm young and black and my hat is real low. >> jay-z represented the fact that you could have longevity in hip hop and for the longest time new york had been the center of the world in hip hop. south for the most part hadn't really made itself heard. and that starts to change in the 2000s you're getting outcast, and outcast is amazing. >> one, two, one, two, three.
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outcast became rap's beetles in the 2000s because we found both but particularly andre becoming more obsessed with the kind of adventurous landscape of music >> always knew about outcast then come out with an album speaker box and the love below and they have this song called hey ya. >> ♪. ♪. ♪ it's bare al hip hop song really, i'm not sure what it is but it's got this kind of frothy 60's vibe sounds like something mo town would have put out when they're doing the sound of america. hey ya ♪, ♪ >> next thing everybody is singing this one line, shake it like a polaroid picture. >> shake it, shake it, shake it like polaroid picture. ♪ ♪.
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>> polaroid was instant camera and the picture came out and for some strange reason as the image was forming, people would do this, they would shake it. as if that was going to make it happen faster, he says that line in the song and suddenly everyone is doing it, and you have this cultural moment everybody feels they need to be part of. you know you tap into something that's what outcast did >> if you're going to do anything, do it a 100%. anything, do it a 100%. today, we're producing renewable diesel that can be used in existing diesel tanks. and we're committed to increasing our renewable fuels production. because as we work toward a lower carbon future, it's only human to keep moving forward. moderate to severe eczema still disrupts my skin. despite treatment it disrupts my skin with itch.
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♪. ♪. american girls and american guy will always stand up and salute will always recognize. ♪ ♪. >> after september 11th, we saw this resurgence of patriotism real reembrace of the american flag from country music and the mainstream community >> you'll be sorry you messed with the usa >> toby keith was the ultimate example of all of that >> we'll put a boot in your ass, it's the american way. >> with all the genres reacting to 911, the war country was probably the most literal and out spoken about it. >> i pledge of allegiance to this flag and if that bothers
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you that's too bad. >> you say we shouldn't we're about bin laden, have you forgotten. >> in music, there was no opposition to that message. when the, quote, unquote, war on terror began. we're talking about many countries, then music had a lot to act in opposition to >> the dixie checks are the top country touring act despite the words released the first day the war in iraq. >> when natalie main said we're so ashamed of our president right now, her career took a severe beating. >> protesters used a tractor to smash the group's cd's if you want to look for good old fashion american flag. >> to say you're ashamed of the president in texas? come on.
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>> screw him. >> they were questioning something you were just supposed to accept and it was women doing it no less. >> i think they're the dixie twits this is the dumbest bimbos >> they're women deserve to be slapped around >> we're going to boycott them for their music, and you for playing it >> that's last one young lady hear. >> as a result of statements made by members of dixie checks at a concert, two radio networks banned them. >> in way they were more daring than any punk band. >> shepherd's wish will return to the scene of the crime. >> they took on the establishment that wanted to own them. and they refused to knuckle under. >> i thought i'd say something brand new and just say so you know we're ashamed the president of the united states [cheers and applause] >> we've asked artists for decades to be baramaters of
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culture. and seemed it was too far. >> people wanted escapism at the time. because there was a lot to escape. so we were listening to moras jones and jack johnson. ♪. ♪. >> and cold play. ♪. ♪. >> when yellow came out, a lot of the hipster alternative kids were like i love this, and i was one of them. >> ♪. ♪. it felt great. it's like here's radio head and youtube put together in a pop
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friendly package that's catchy rock music. ♪. ♪ ♪ >> john mayor was this guitar player who brought these sentimental love songs. he was huge. of blankets. your valley is a wonderland ♪ >> in the 2000s, rock itself becomes numb and weirdly apolitical for a time when the country was at war. >> post 911 some believe familiar music will sell well this holiday ♪, ♪ >> nickel back had bigger hits than anybody. >> everybody is welcome in the nickel back club. we had a big club >> a lot of rock is not really doing what it used to do almost like it lost its will to fight.
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unless you're talking about green day. ♪. ♪ ♪ >> don't want to be an american idiot >> you can't under sell how shocking it was that the definitive statement on george bush's america came from green day. ♪. ♪. ♪ it was kind of like a rock opera, you had to listen to it from front to back. he told the entire story of what was going on in the decade. >> wake me up when september ends. >> the fear of terrorism, the media, wars people being sent off to fight. >> rock wasn't all that surprising in the 2000s when you got something like american idiot, it was wow, this is unexpected. is this shaking things up a little bit. wake me up when september ends.
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recognize the idea of producers as artists. they're no longer relegated to the background >> one of my favorite moments was watching him play jay-z off the shoulder for the first time. >> you got that? >> timberland pushed the envelope. it's very much like futuristic music. >> ♪, ♪. can we work it >> that music a lot of it was space age. >> ♪. ♪. ♪. >> odd sounds that reflect his own inner ear vision. too late to apologize. it's too late >> timberland was a little more
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technologically dense, whereas ferell wasn't as out there, he did dance tracks. >> ♪. ♪. it was a little more gritty, more intricate but rhythmically driven >> pop stars figure out you need hip hot credit and a producer. >> one of the things in the 2000 you had a grouping of had that hop producers crossing over into topping pop charts >> kenya is another one producing working with jay-z and elisha keys and ludicrous and janet jackson, but he wants to be his own star, so releases his first album, the college
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drop-out. >> the first single for college drop-out was a song called the wire, kanye west gets in a car accident in las vegas in his hospital room with the jaw wider shut he records the song. ♪. ♪. ♪. >> it was essentially him rapping about how bad he wants to be a rapper. >> god saved my life. he has me here for a reason. >> college drop-out was a cool first album. some great singles on there, but late registration to me is when it came together, that's an incredible record. >> come in the spot looking extra fly ♪. ♪. >> he did what rockstars used to do which was to indulge his narcistic fantasies through the medium of music.
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>> ♪. ♪ ♪ . >> rappers weren't really doing it musically it was brilliant. what is the narrative of the 2000s? it's the backpack wearing work like mark zuckerberg who becomes a billionaire and kanye west was like that ♪, ♪ >> kanye was a rockstar but makes it safe for rappers to be vulnerable. >> it's positive rap, he's not cussing every other sentence and not talking about shooting people up. he's talking about real things >> what kanye does a bring in a new generation of hip hop and you can see the difference forward. ♪. ♪.
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♪. q qui. drake said i'm going to e my soul and feelings on a record. wasn't just hip hop, r & b had been doing this a long time, in a really personal way. >> it's my confession ♪, ♪, just when i thought i could say ♪, ♪, usher's confessions were deeply personal and relatable. he laid it out there. he has the moves and style and i think he's a big hope for people at that time like here's a brother that's doing it. >> i think that you should let it burn ♪. ♪ >> we had songs chris brown, usher but the super stars of r & b are the women. absolutely. >> ♪.
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♪. ♪. elisha keys, my gosh. since composes and plays. she's the total package. >> no one, no one. you giving aways >> later r & b becomes much more rhythm mic and beyonce understood better than anybody how to make r & b for a hip generation. ♪. ♪. ♪. >> i feel like everyone remembers where they were when they first saw the single ladies video, it was like how i learned to dance, i can't learn it fast enough. >> kind of pop it a little bit. >> pop it. >> ok. >> pop it. >> you bring >> ok. >> ♪, ♪, she was a woman
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speaking for other women, and that was welcome. >> one by one even two by two. >> she comes along and much more r & b than pop she got this little caribbean feel in her music and something fresh about her. >> ♪, ♪. ♪. >> ryanna had this incredibly ambitious idea of what pop music was. it kept redefining herself as the edgiest nastiest most sophisticated star out there. ♪. ♪. >> umbrella i don't think there's a person in the whole world that doesn't know that song and wasn't walking around going, a, a, months at a time.
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>> my umbrella, a, a, >> it's towards the end of the decade with artists like ryanna, and danceable stuff and hip hop became bigger and bigger and bigger, it became pop. >> ♪ ♪. ♪ i know what it takes to win. >> i think bar stools >> it's on already. >> season premier monday at 9:00 on hd tv. on hd tv. a bank of america company.
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. through the 90's if you were a band from new york you can count on getting laughed out of the room pretty much anywhere in the country, it's a place where rock and roll was thought of ace dead, in 2000s the prominent music generally is hip hop. no one is thinking about new york as a center for interesting rock music anymore, but after 911 we've had all these bands bubbling beneath the surface who start popping up and starts with the strokes. ♪. ♪. ♪ ♪. ♪. >> after 911, the city was burning, it was smouldering. vulnerability, anxiety, all this became how the country felt.
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we needed that sense of defiance that sense of possibility and promise young kids and bands can deliver. >> they may inspire. ♪. ♪ >> much in the same way that nerve na was the spearhead for category 1. in the 90's, the strokes helped usher in a lot of other acts. >> the first ones to break after the strokes in terms of new york artists is in ter poll and yayaz, strange people, counter culture boy nature. the violent swagerring rock boy, and his heart broken teary rock girlfriend. and maps is one of those that
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launched 1,000 female singers in their programs somewhere. ♪, ♪. so you have this resurgence of rock. but the resurgence of brooklyn and indy music. >> tune on the radio was a multi-ethnic multi-racial ban coming out of brooklyn rock scene. it was cause for music. ♪. ♪ ♪ >> they made proggy but punky rock that sounded like nothing else that had never been done. that punk is playing in my house ♪. ♪. my house >> sound system is maybe the most brooklyn band that has ever
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emerged from brooklyn. ♪. ♪. >> they were a huge success partly because of james'murphy's ability to make pristine electronic music that still had a soul in it. we're friends tonight ♪. ♪ >> what you start to see is not a genre of music or trend. it's a scene. though they were not a new york ban, they seemed to connect spiritually to that moment. wake up. ♪. ♪ hold your stick up. >> it was the big rock band that you know made these songs that you just wanted to holler along with. ♪. ♪. to me it felt like the moment
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that indy rock crossed over into something bigger. ♪. ♪. ♪ holiday ♪. ♪ and the best one of the >> first time you had indy bands sound tracking commercials for mainstream multi-national products in part because everyone is trying to figure out how do i make money now that no one will pay for my albums? ♪. ♪ ♪ historically there will be some weariness about selling your music to advertisers, it was seen as selling out. in the 2000s. ♪. ♪. >> there's all these songs that became iconic primarily through use in ipod commercials. >> one, to, three for >> now indy culture was cool and could you market yourself as part of this new global indy
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community. >> you got the killers or kings of leon. ♪. ♪. of course the white stripes. they all stepped in the role of capitol r rockstar. ♪. ♪ ♪. ♪ people thought the strokes were going to save rock. you felt there was going to be a movement forward. and for awhile it worked. ultimately it didn't really change the musical landscape. probably say the would it stripes or the rk fire the last really big rock band in the classical sense. >> and the stripes coming for my blood. ♪. ♪. >> what happened? in the early 2000s, the electric
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guitar started to be replace by this song sequencing software and you started to see the future is not rock music, ground breaking artist who will completely change what we think good music sounds like is not going to be play an electric guitar. guitar. s #1 isn't a status earned overnight. it's earned in every wash, and re-earned every day. tide. america's #1 detergent. save $10 when you spend $30 on tide & downy. moderate to severe eczema still disrupts my skin. despite treatment it disrupts my skin with itch. it disrupts my skin with rash. but now, i can disrupt eczema with rinvoq.
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rinvoq is not a steroid, topical, or injection. it's one pill, once a day. many taking rinvoq saw clear or almost-clear skin while some saw up to 100% clear skin. and, they felt dramatic and fast itch relief some as early as 2 days. that's rinvoq relief. rinvoq can lower your ability to fight infections, including tb. serious infections and blood clots, some fatal, cancers including lymphoma and skin cancer, death, heart attack, stroke, and tears in the stomach or intestines occurred. people 50 and older with at least one heart disease risk factor have higher risks. don't take if allergic to rinvoq, as serious reactions can occur. tell your doctor if you are or may become pregnant. disrupt the itch and rash of eczema. talk to your doctor about rinvoq. learn how abbvie can help you save. test. ♪ we all have a purpose in life - a “why.” maybe it's perfecting that special place that you want to keep in the family... ...or passing down the family business...
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. ♪. ♪ ♪ ♪. ♪. ♪. if we started the decade with boy bands, we end the decade with solo women ruling the pop world and lady gaga is at the height of her power. ♪. ♪. listening to something like poker face or bad romance, you could tell she was a student of rocks see music, disco, drag balls and someone that wanted to combine the elements into really aggressive hard hitting pop music. ♪. ♪. for me it was no longer enough where a pretty gown on the red carpet you had to make art. you had to make statement. >> you asked me if my music was distracted by my sexuality, if i
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was i was a guy sitting here with a cigarette in my hand grabbing my crotch and talking about how i make music because i love fast cars and f-ing girls >> she's a female empowerment role model and this is the just the beginning of girls running the world >> baby you're a fire work. come on ♪. ♪ >> we have katie perry, shakira, taylor swift just coming into her own. >> taylor swift is a song writer and an impossibly early age, she comes up with what might be the single of the decade, you belong with me. >> ♪, ♪, >> and that just straps her
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career to a rocket. >> we saw taylor swift become a huge sensation because of had he my space page posting her music on her page and look where she is now. >> by the end of that decade, artists would make their own music and put it on my space and all of a sudden you can have a career. >> in the internet age it's become a do it yourself operation. hang your star on youtube and see how brightly it shines. >> ♪. ♪. ♪ >> justin bieber was the first of the youtube kids, using the tools of the internet to do an end run around the traditional industry. ♪. ♪. baby, baby, baby. >> the 2000s, music industry was undergoing a massive shift with all of the technological change and fact that the price of music
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had effectually been ground down to 0 . >> i'm standing outside where i used to buy my cds, a store shattered and shut down like you go tell like so many others across the country. >> by the end of the decade, the music business was falling off cliff. seemed like all of it was gone. reduced to rubble. >> the shuttering this weekend of virgins last two stores marks the death of a once booming chain and another nail in the coffin of the music cd. >> by the mid 2000s, music labels realized that youtube my space and file sharing software was the way people were discovering new music. >> what do you do? get all the people you've heard online together in one act and charge 130 bucks to see it. and this proved to be a very successful model. >> ♪. ♪. ♪. ♪ the one that really set it off
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was bonaroo and could cochella >> you came here from england for this >> why not? it's cochella >> all of a sudden that same generation that's discovering music pier to pier online wants to be in that field with that pier >> i've seen any type of music you can imagine. >> music festivals would also be the dj tents and over the years, that tent kept getting bigger and bigger >> the super star dj's, dip low, david get, cascade, these guys are pulling in millions as headliners. hip hop stars are becoming rockstar, dj's are becoming
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rockstars >> only people aren't becoming rockstars are rockstars. the idea of standing there and staring it's a someone on stage is a 20th century idea, in the 21st century it's more about us as an organism. >> clap your hanson >> in the 2000s, we seen it like it never would change we saw it forced to change. >> online distribution of music broke down the barriers of taste and suddenly everyone was listening to everyone. >> tonight is going to be a good, good night. >> with the help of the computer, the past is just cooler stuff that you could discover, that's what a whole generation of new music makers do. >> the 2000s are the age of the machine.
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but that doesn't mean there's not a search for the soul inside the machine. r hello welcome to our viewers joining from the united states

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