that just got going faster and faster and faster and faster. and in the course of a decade, the world was changed forever. >> i assumed you had nothing, you are just people sitting by a phone. or a computer, and people would be like i want a bicycle and it would come to amazon and you'd be like we need to go find a bicycle and then you would run out and get a bicycle and you would write amazon on it, and you would send it to people's houses. i didn't know you actually made things. >> well, we started working on this four years ago, but we pretty much do what you described. >> thank you. >> let me ask you this. why is it if i wanted delivered in three days it's a dollar 50, but in today's it is $85. >> you need-- hey. video killed the radio star, now has the internet killed the record industry. >> they told us, straight up.

>> ladies and gentlemen, the strokes. >> may i have your attention please? >> the president of the united states. >> the dixie chicks, they say what they want to say. >> billboard top's 10 singles. >> wrap was new rock stars. >> i don't please everybody with who i am as a person. >> i love beyonce. >> it is not a working telephone is it? >> hello. >> nt shelves are all you will find that these records. it is now out of business.

three, two, one! >> this is a very special moment, the first performance at the mtv studios in the new millennium. please welcome no doubt! >> ♪ earthquakes, arrow planes, and other planes. ♪ >> i will always remember going into y2k, seeing no doubt on mtv, playing it is the end of the world as we know it, by

ow it. it's the end of the world as we know it. i feel fine. ♪ ♪ >> it was a very appropriately apocalyptic song for what turned out to be an apocalyptic decade. >> happy new year. >> we make up, it is 2000, we are all alike, and we are still in the middle of teen pop mania. >> ain't nothing but a hard ache. >> boy bands were selling so many albums. never seemed enough for you. >> this is the biggest year in pop music history, in terms of sales. >> britney! >> you have britney spears selling 1.3 million copies of this i did it again in the first week. >> ♪ oops i did it again. i played with your heart. got lost in the game oh baby,

baby! ♪ >> everybody is falling in love with boy bands and girl groups, but then justin timberlake leaves instinct. >> ♪ i want to rock your body. >> with his album, jt, he established what his hand is going to be and it is instantly appealing with an r&b audience. >> ♪ crimea river. crimea river. ♪ >> you know, justin timberlake leaving instinct becomes a model for what can be done. >> ♪ it is your girl. ♪ >> you talk about people always eager than their group, it is beyonce. she puts out a solo album in 2003, first single is crazy in love, it's got this incredible sample, and that catches your ear. beyonce hasn't opened her mouth yet and you are already hooked on that song. >> ♪ i look so deep in your

eyes. >> i remember being asked what do you like most, christine or britney? i said beyonce. crazy in love, that is how it begins. it seemed like, almost overnight she became an icon, a deeply respected figure. >> beyonce. >> in the early to thousands, the industry was dominated by pop sensations and booming cd sales, that they were totally oblivious to the new generation that didn't think music was something you had to pay for. >> using a pc to download music is one of the hottest of today's trans has the music recording industry up in arms. >> the music sharing into known as napster. >> in the late 90s and early 2000, your complacent, people have come to them and said you have to start investing in the technology that comes after the compact disc, and they just refused to do it. >> some of rock 'n roll's bad boys are picking a fight this morning with the internet site

napster.com. >> the lawsuits began, when metallica heard on the radio a song, that they haven't released yet. and metallica was like, what? >> ♪ anytime i disappear! >> on april 14th, metallica filed a lawsuit against napster for basically encouraging people to steal and trade our music illegally. >> we started this thing called x metallica fence.org. we are asking the community to completely ban and boycott metallica. >> i'm glad your next metallica fan, because i don't want you to be a fan of hours if that is your attitude. >> i can't speak for the other bands, but i embraced filesharing. >> if you got it off of napster please. >> our blend was plucked out of experience obscurity because of napster. >> i wish i was anywhere, with

anyone. so, suddenly i had a platform for sharing my music, to the frustration of the label i was on. napster has built a multibillion-dollar business, based on people copying files to millions, and millions of people they don't know. >> there's a way, you know, the technology can be adapted to benefit, you know, all of the parties involved, the artist, the industry, the users. >> napster should've been an early version of itunes, it is kind of a tragedy it didn't happen back then. >> today, the u.s. court of appeals announced that napster is infringing on the copyright of music, use letting its user steel songs. >> the music label executives absolutely didn't want any kind of itunes style distribution infrastructure that would fit with the internet, because they were terrified of unbundling the single from the album. so, for a long time they've been able to take one hit song, like complicated. >> ♪ tell me why do you have

to make things so complicated? and that song comes out in the late 90s. it is going to move 20 million albums. at $10 each, five or six years later, it is no longer going to move 20 million albums, it's going to move 20 million songs at $.99 each. so, you've just lost 90% of your revenue. >> cd sales have dropped almost one quarter in three years. that is an awful lot of lost business. >> the labels absolutely didn't want this to happen, but ultimately they were powerless to stop it. think he's posting about all that ancient roman coinage? no. he's making real-time money moves with merrill. so no matter what the market's doing, he's ready. and that's... how you collect coins.

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it is an inevitable, i suppose, that just about the time i am becoming aware of hip- hop culture, it is literally coming-of-age. hip-hop has been around, i discovered, for some 25 years now. and during that time, it has not only established itself as america's most popular, popular music, it has altered our language. >> the oscar goes to it is hot out here. >> you know what? i think it just got a little easier out here for a pimp. we see hip-hop seep into everything. it is in commercials, soundtracks, used as bumper music and sports, and fashion, and shoes, and everything. >> i never done it with a mission. >> it was easy. so, how do you do it with -- >> yeah, we are in the hood like yeah, yeah, yeah. >> in that moment, a lot of rappers were celebrating what they had accomplished. rappers, like jermaine dupree, jay-z, and jar rule were sent

to the world, can you believe this? this is about survival, and surviving racism in america, and we are going to share this with the world. >> to everybody that says i do. >> hip-hop is no longer the bratty kid on the block, it is actually the predominant music. and then, what really takes it over the top is a young rapper, from detroit. >> we are going to have a problem here. >> you act like you never seen a white person before. >> in 2000, eminem puts out the marshall madness album. being his real name. >> the biggest star in hip-hop is eminem. >> yes, i'm the real shady, all you other slim shady's are just imitating. please stand up, please stand up, please stand up. >> eminem came from a white, working-class background, those are the stories he told. it put them on a different level, because he brought his own authenticity to the game. >> dj, take that ship.

>> i saw eight mile, and times square, at the front of the theater. it was one of the most satisfying movie experiences i have ever had. i mean, listen, lose yourself, when that thing comes through your speakers and a giant movie theater, that is a big moment. >> the oscar goes to eminem. lose yourself. >> ♪ the moment, you better never ever let it go. ♪ >> it is not quite purple rain, but it was pretty good. >> opportunity goes, once in a lifetime. >> in the 2000, rappers weren't content to be musicians, they had to be actors and producers and label bosses themselves. so, in the video for the club, the producers, dr. dre, and eminem, have set up a laboratory. we see $.50 doing his exercise routine, and then it pans into this nightclub environment, where he is chatting with models and drinking expensive champagne. so, what they are really doing

is perfecting the science of the club banger. >> if you have kids now, you know it is probably wrap they are using to drive you up the wall, and the big star in rap now is $.50. $.50. however you want to say it. >> your grandmother is absolutely getting down to in the club. she is calling it in the club, but she's getting down to it. i mean, that was everywhere. it was in a commercial. >> sounds like he has integrated his head, in the club, extraordinary. >> one of the biggest differences between the 90s and 2000, in terms of hip-hop is this idea of business. >> 33-year-old, jay-z, is the reigning king of wrap. he owns his own record label, clothing line, and movie production company, generating almost half $1 billion a year in sales. >> allow me to reintroduce myself, my name is

>> with jay-z, you are watching a hip-hop artist grow up, from telling these street tales, to someone who has money, who has fame, who is traveling in very different circles now. >> ♪ got the hottest chick in the game, wearing matching, that's right. ♪ >> even if he was rapping about some of the same things that other people were rapping about, it wasn't such a unique way that he was almost inventing a new language. >> ♪ a food inspector. ♪ >> reporter: i like the black album, for jay-z to get rick rubin to produce in such a long time shows you how special he is as an artist. >> i'm thinking maybe we start a cappella, with, if you are having girl problems i feel bad for you, son, i've got 99 problems, but a ain't one. >> ♪ my casket closed ♪

>> rick rubin created so many classic kickoff hip-hop records with the beastie boys are run dmc, taking a break beat and mixing it with an ac/dc guitar step. that is rick rubin 101, you know? >> ♪ i move over to the side of the road, i heard, son, and you know i what i'm stopping you for? because, i'm young, black, my hat is real low. ♪ >> what jay-z represented is that you could have real longevity in hip-hop. for the longest time, your cabin the center of the world in hip-hop. the south, for the most part, hadn't really made itself hurt. you know? and that source to change in the 2000, and you are getting outcast, and outcast is amazing. >> ♪ ♪ >> outcast became the rap beatles, because we found both

but particularly andre, becoming more obsessed with a kind of adventurous landscape of music. >> ♪ yeah, i'm afraid, like i'm scared as a dog-- ♪ >> serious hip-hop knew about outkast, but they came out with an album, bob, and they come out with a song called hey-ya. >> ♪ i know for sure. >> it is barely a hip-hop song really, i'm not sure what it is, but it's this kind of frothy 60s like, sounds like something that moe time might have put out in young america. >> ♪ 28 hey-ah hey-ah . ♪ >> next thing you know, everyone is singing this one line, shake it, like a polaroid picture. >> ♪ shake it, shake it, shake it, shake it like a polaroid picture. ♪ >> polaroid was an instant

camera, and for some strange reason, as the image was forming, people would do this. they would shake it. as if that would make it happen faster, so he says it in that line in the song, and suddenly everyone is doing that, and you have this cultural moment that everybody feels the need to be part of. you know, you have really tapped into something and that is what outkast did. >> if you are going to do anything, do it 100%, don't pull your thing out, unless you are ready to bang. that is what i'm saying. picked up the car and paid me right on the spot. sell your car at carvana dot com today. let me be direct. some people are paying more than double for teeth straightening with invisalign. and then there's smiledirectclub. you get a smile you love, directed by one of their doctors, with aligners sent directly to you. so the savings go directly to you sixty percent less than- invisalign and smiledirectclub guarantees your smile for life. your life. choose smile. choose direct.

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american girls, and american guys will always stand up and will always recognize. >> after september 11th, we saw this resurgence of patriotism, a real real embrace of the american flag, from country music and the mainstream national community. >> ♪ you'll be sorry that you messed with the u.s. of a. >> toby keith was the ultimate example of all of that. >> because will put a boot in your ass. it's the american way. >> with all of the genres reacting to 9/11, the american were, probably the most literal in the most outspoken about it. >> i pledge allegiance to this flag. and if that bothers you, that's

too bad. >> and you say we shouldn't worry about osama bin laden. have you forgotten? ♪ >> in music, there was no opposition to that message, but when the quote unquote war on terror began. we are talking about invading countries. well, then music had a lot to act in opposition to. >> the dixie chicks are the top country touring act, despite the firestorm unleashed on their first days on the world in iraq. >> when natalie said, we are ashamed of our president right now, their career took a severe beating. >> some protesters use a tractor to smash the group 'cds. >> if you want to feel some good old-fashioned american pride, look no further than the uproar over the dixie chicks. >> to say i'm ashamed of a president from texas, come on, man. >> say it.

>> they were questioning something that you were just supposed to accept. and it was women doing it, no less. >> i think they are the dixie twits. the dumbest bimbos -- >> these are foolish women who deserve to be slapped around. >> we are going to boycott their music and boycott you if you don't stop playing it. >> that was the last when you are going to hear. >> country radio overnight transit >> on the dixie chicks. >> as a result of statements made by dixie chicks on the concert, two radio networks ban the dixie chicks and their playlist through a chain little. >> in a way, they were more daring than any punk band. >> they returned to the scene of the crime. >> they took on the establishment that wanted to own them, and they refused to knuckle under. >> i'm going to play something brand-new and just say, just so you know, we are ashamed the president of the united states. >> we have asked artists for decades to be barometers of culture, and the voices of

dissent. and, in the wake of 9/11, it was just seen as a bridge too far. >> ♪ i waited until i saw this on. ♪ >> people wanted to escape at the time, because there was a lot to escape, so we were listening to nora jones and jack johnson. >> ♪ la da da da da. ♪ >> and coldplay. >> ♪ ♪ >> when yellow came out, a lot of the hipster, alternative kids were like, i love this, and i was one of them. >> ♪ your skin, oh yeah, you are skin and bones, turning to something beautiful. ♪ >> it felt great, like, here's radiohead, and you to put together in a pop friendly package. that is catchy rock music. >> ♪ i want to rock through

the house of my high school, i want to scream at the top of my lungs. music >> john mayer was this virtuosic guitar player who wrote these love songs. >> ♪ then make it. ♪ >> he was huge. >> ♪ swim in the deep sea of blackness. when i'm around you i lose my head ♪ >> in the 2000, rock itself becomes numb, and weirdly apolitical for a time, when the country was at war. >> post 9/11, some believe familiar with music will sell well this holiday. >> ♪ i've been wrong, i've been out, to the bottom of every bottle. ♪ >> nickleback had bigger hits than anybody could >> everybody was welcoming into the nickleback club, we have a big club. >> a lot of rock is not doing what it used to do, and it was almost like it lost its will to

fight. unless you are talking about green day. >> ♪ don't want to be an american idiot. ♪ >> you can't undersell how shocking it was that the definitive statement on george bush's america came from green day. >> ♪ welcome to a new kind of tension, an idiot nation. ♪ >> it was kind of like a rock opera, you had to listen to it from front to back, because it told the entire story of what was going on in the decade. >> ♪ wake me up, when september ends. is it mac >> the fear of terrorism, the media, the wars, people being sent off to fight. >> ♪ here comes the rain again, ♪ >> rock wasn't all that surprising of the 2000, so when you got something like american idiot, it was, wow. this is unexpected, this is checking things up a little bit. >> ♪ wake me up, when september ends.

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it is coming up. >> ♪ ♪ >> in the early to thousands,

we come to recognize the idea of producers as artists. they are no longer relegated to the background. >> one of my favorite timberland moments is watching him play jay-z off of his shoulder for the first time. >> i'm the best there is. >> you got that? >> timberland really pushed the envelope. it is very much black futuristic music. >> ♪ is it worth it, it let me work at. ♪ >> that music, a lot of it was space-age driven. >> ♪ i'm bringing sexy back. the mother don't know how to act. ♪ >> the sounds don't reflect his own inner ear vision. >> is it mac i said it's too late to apologize, it's too late. >> timberland was more technologically dense, and

ethereal, whereas terrel wasn't as out there. he did like, dance tracks. >> ♪ i said, it's getting hot in here, so take off all your close. >> i am getting so hot, i want to get my clothes off. ♪ >> it was a little more gritty, it was a little more intricate, but rhythmically driven. >> ♪ this my all my girls want -- ♪ >> you want hip-hop credit, you need a music project producer. >> i ain't no holla back girl. ♪ >> producers were getting into the top hip-hop pop charts. >> kanye is another one, he's working with jay-z, alicia keys, ludicrous, and janet jackson. but, you know, in there, he wants to be his own star, so he releases his first album, the college dropout. >> yo, g, they can stop rapping, can they?

>> the first song from college dropout is a song, called through the wire. >> kanye west gets into an accident in los angeles, and with his jaw wired shut, he records the sun. >> ♪ yeah, i drink was for breakfast, somebody brought me pancakes. ♪ >> that is him rapping about how bad he wants to be a rapper. >> god saved my life. so, he has me here for a reason. >> college dropout was a cool first album. >> ♪ i told you to drive over in your new-- >> there are some good singles on there, but later registration is when it all came together. that is an incredible record. >> ♪ i got a testify, come in the spot, looking extra flight. ♪ >> he did with rock stars used to do, which was indulges narcissistic fantasies through the medium of music. >> for the day you die, you going to touch the sky.

>> wrappers weren't really doing it. musically, it was brilliant. look, what is the narrative of the 2000? well, it is the backpack wearing dork, like mark zuckerberg, who becomes a billionaire. and kanye west is the music industry version of that. >> the greatest pain in life is i will never be in the cv perform. so, you are welcome to know the pleasure that i will never have. >> kanye was a rock star, but he also makes it safe for wrappers to be vulnerable. >> it is positive wrap, he's not cussing every other sentence, and he's not talking about shooting people of. he's talking about real things. >> what kanye does is sort of bring in a new generation of hip-hop figures, and you can see the difference going forward. >> ♪ ♪ i said, i said, baby, you might apex, we can do it real big, bigger than you ever done it.

♪ >> drake took the kanye west blueprint, i'm going to bare my soul and my feelings on a record. >> ♪ best i ever had, best i ever had, best i ever had. ♪ >> it wasn't just hip-hop, r&b had been doing this for a long time, in a really personal way. >> ♪ this is my confession, just when i said all i can say, she calls the shots, she got one on the way. >> buster's confessions is deeply personal, he laid it all out there. >> ♪ i got to tell it all. >> he got the moves and the style, and i think is a big help for people at that time, that, like, here's a brother that's really doing it. >> ♪ ♪ let it burn. ♪ >> we had trey songs, chris brown, usher, but the superstars of r&b are the women, absolutely. >> ♪ i keep falling in love with you. ♪ >> alicia keys, uber talented.

scenes, composers, and place? oh! she is the total package. >> ♪ no one, no one, no one getting away of what i'm feeling. ♪ >> later r&b becomes much more rhythmic and not flowing as traditional r&b songs. >> ♪ all the single ladies, all the single ladies. ♪ >> beyonce understood better than anybody how to make r&b for hip-hop generation. >> ♪ now put your hands up, up in the club. >> i think everybody remembers where they were when they saw the single ladies video, it was like, oh my god, how do i learn the dance? i can't learn it fast enough. >> you pop it a little bit. >> puppet? >> yeah. you bring your hand. kind of like stick it. >> if you like it, you should have put a ring on it. >> you know, she was a woman, speaking for other women, and

that was so welcome. >> ♪ 2 x 2, everybody on the floor let me show you how we do. ♪ >> rihanna comes along and she is much more r&b than pop. she's got a caribbean feel in her music, and there's something fresh about her. >> ♪ a thief in the night, to come and grab you. ♪ >> rihanna had this incredibly ambitious idea of what pop music was. >> ♪ disturb yeah. ♪ >> it kept redefining herself as the adjust, nastiest, most sophisticated popstar out there. >> ♪ now that it's raining more than ever, we don't have each other, you can fit under my umbrella. ♪ >> umbrella, i don't think there's probably a person in the whole world that doesn't know that's on, and wasn't walking around going ey ey ey, for months at a time. >> my umbrella, ey ey ey.

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all through the 90s, if you are a band from new york, you could get count of getting left out of any gig in the country. new york was a place that thought rock 'n roll was dead. >> throughout the 2000, the predominant music come a generally, is hip-hop. no one is thinking of new york as a interesting place for corrupt rock music anymore. but after 9/11, there were these fans bubbling beneath the surface that start popping up that really try to put the strokes. >> ♪ last night, she said oh, baby i feel so down, you turn me on. ♪ >> after 9/11, the city was burning, it was smoldering. vulnerability, anxiety, all this became how the country

felt. we needed that sense of defiance, that hubristic sense of possibility and promise that young kids and bands understand. >> they may inspire other people to do. >> much in the same way that nirvana was the spearhead for grunge in the 90s, the strokes really helped usher in a lot of other acts. >> ♪ she carried, she carried, she carried. >> the first wants to break in terms of new york artists, these are strange people, they are countercultural, by nature. karen o, she is this violent, swaggering, rock boy, and this heartbroken thierry, rock girl. >> ♪ i'm stressed. >> maps is one of those truck that launched 1000 young female

singers in their bedrooms. >> ♪ ♪ they don't love me like i love you, maps. so, you have this resurgence of rock, and it goes with this resurgence of brooklyn and indie music. >> please, welcome to the on the radio. >> ♪ ♪ >> tv on the radio was a multiethnic, multiracial band coming out of the brooklyn rock scene. scholars of music. >> ♪ ♪ >> they made very groggy, but punk rock that sounded like nothing else that had ever been done. >> ♪ ♪ punk is playing at my house, my house. ♪ >> city census and is maybe the

most brooklyn band that has ever emerged from brookland. >> there were a huge success, because of james murphy's ability to make pristine rock music that had a soul in it. >> ♪ where are your friends tonight? where are your friends tonight? ♪ >> what you start to see is not a genre of music or a trend, it is a scene. and though, they were not a new york band, arcade fire seemed spiritually connected to that mute moment. >> ♪ children, wake up, hold your stick up. is it mac >> arcade fire was this big anthemic rock band that may be songs that you just wanted to holler along with. >> ♪ ♪

>> to me it felt like the moment that indie rock crossed over into something bigger. >> ♪ holiday, oh, holiday, and the best one of the year. ♪ >> it is the first time you at indie bands, sound tracking commercials for mainstream multinational products, in part, because everyone is trying to figure out how do i make money now that no one will pay for my albums? >> ♪ 123, i really want to make a month. >> historically, there have been some wariness about selling your music to advertisers. it was seen as selling out, in the 2000 that totally disappeared. >> ♪ ♪ >> there's all of the songs that became iconic, primarily through their use an ipod commercials. >> ♪ ♪ 1234, tell me that you love me more. >> now that indie music was cool, you could market yourself as part of this new, global indie community. >> ♪ indie rock 'n roll is

what i want. ♪ >> you get the killers, the kings of leon. >> and of course, the white stripes. they all stepped into the role of capitol r rock star. >> ♪ i said a mission i'm coming back. ♪ >> people thought the strokes were going to save rock, you felt that there was going to be a movement forward, and for a while at work. but ultimately it didn't really change the musical landscape. you can probably say the white stripes, or arcade fire are the last really big rock band in the classical sense. >> ♪ in the state of's is coming for my blood, i'm going to go back home. ♪ >> so, what happened? in the

early 2000 the electric guitar started to be replaced by this song sequencing software, and we started to see the future is not rock music, the groundbreaking artist, who is going to completely change what we think good music sounds like is not going to be playing an electric guitar. and a dishwasher that handles all the dirty work. you got this. and we got you.

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♪ if we started the decade with boy bands, we end the decade with solo women ruling the pop world. and lady gaga is at the height of her power. ♪ poker face ♪ >> listening to something like "poker face" or "bad romance," you could tell she was a student of roxy music, she was a student of disco, she was a student of the drag balls. she was somebody who wanted to combine all those elements into really aggressive, hard-hitting pop music. ♪ your love is revenge you and me could write a bad romance ♪ >> suddenly it was no longer enough to wear a pretty gown on the red carpet. you had to make art. you had to make a statement. >> you asked me if my music was distracted by my sexuality. if i was a guy and i was sitting here with a cigarette in my hand, grabbing my crotch,

talking about how i make music because i love fast cars and [ bleep ]ing girls, you'd call me a rock star. >> lady gaga is a female empowerment role model, and this is just the beginning of girls running the world. ♪ baby you're a firework ♪ ♪ come on let your colors burst ♪ >> we have katy perry, shakira, nicky minaj. you have taylor swift just coming into her own. ♪ walking the streets with you and your worn out jeans ♪ >> taylor swift is a songwriter. at an impossibly early age, she comes up with what might be the single of the decade, "you belong with me." ♪ if you could see that i'm the one who understands you ♪ >> and that just straps her career to a rocket. ♪ you belong with me, you belong with me ♪

>> we saw someone like taylor swift become a huge sensation because of her myspace page, posting her music on her page. and look where she is now. it's pretty incredible. >> by the end of that decade, artists would make their own music and put it up on myspace, and all the sudden you could have a career. >> in the internet age, it's become a do-it-yourself operation. hang your star on youtube and see how brightly it shines. ♪ ♪ cry me a river ♪ >> justin bieber was the first of the youtube kids. he was using the new tools of the internet to really do an end run around the traditional industry. ♪ and i was like baby baby baby oh ♪ ♪ like baby baby baby no ♪ >> the 2000s, the music industry was undergoing a massive shift with all of the technological change and the fact that the price of music had effectively been ground down to zero.

>> i'm standing outside where i used to buy my cds, a store that is shuttered and shut down as you can tell, like so many music stores across the country. >> by the end of the decade, the music business was falling off a cliff. it seemed like all of it was gone, reduced to rubble. >> the shuttering this weekend of virgin's last two stores in manhattan and hollywood marks the death of a once-booming chain and another nail in the coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, myspace, and file-sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act, and you charge $130 to see it. and this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and then coachella.

>> so you came here from england for this? >> for the festival, yeah, man.. >> all of a sudden, that same generation that's discovering music peer to peer online wants to be somewhere in a field with that peer enjoying the live music experience. >> i've seen about 40 different bands. every type -- any type of music you could imagine. >> music festivals, there would always be this deejay tent. over the years, that tent kept getting bigger and bigger. ♪ >> the superstar deejays, diplo, david guetta, cascade, these guys are pulling in millions as headliners. ♪ >> hip-hop stars are becoming rock stars. deejays are becoming rock stars. >> crazy crowd, they're jumping up and down -- >> the only people who aren't

becoming rock stars are rock stars. >> pop. ♪ >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> come on. >> clap your hands. >> clap your hands. clap your hands. clap your hands. >> in the 2000s, we saw an industry that seemed like it would never change. we saw it be forced to change. ♪ i've got a feeling ♪ >> online distribution of music broke down the barriers of taste, and suddenly everyone was listening to everything. ♪ that tonight's gonna be a good good good night ♪ >> with the help of a computer, the past is just cool stuff you could discover. and that's what a whole generation of new musicmakers

do. yes, the 2000s are the age of the machine. but that doesn't mean there's not a search for the soul inside the machine. ♪ a good good night ♪ ♪ tonight's the night let's hit it up ♪ ♪ i got my money hey let's put it up ♪ ♪ go out and smash it like oh my god ♪ ♪ let's kick it up ♪ ♪ ♪ ♪ ♪ ♪ hello and welcome to our viewers joining us from the united states and all around the world. i'm laila harrak