get this community to a place where these kids who are growing up there can go outside and play without fear. >> one of the moms you met in this hour, jackie berlin, continues to search the streets for her son, cory. and in late april, california governor gavin newsom called on the national guard to help san francisco deal with the fentanyl crisis and try to stem the flow of the drug into the city. join us next week for an hour you won't forget on the school shooting in uvalde, texas, which happened nearly a year ago. we'll show you never before seen footage and hear from some of the survivors themselves about that day. i'll see you next sunday. -- captions by vitac -- www.vitac.com

the digital revolution has rocked the music business, changing the way we buy, play, and discover new music. >> 1989 sounds exactly like taylor swift, even when it sounds like nothing she's ever tried before. >> beyonce released an album last night, and the internet went insane over it. >> kendrick lamar has won the pulitzer prize -- >> now rap music's attempting to speak out in protest. >> karlie b. >> the one and only rihanna. >> i like our music. >> how do you feel about breaking drake's singing record? >> it's insane. >> these days with the genre line so blurred, anything is possible. ♪ don't believe me just watch ♪ ♪

♪ ♪ ♪ i know a place where the grass is really greener ♪ >> the music of the early 2010s was marked by this ground swell of energy and good feeling. ♪ girls we're undeniable ♪ >> i remember being in the club and hearing "california girl" and just thinking, something has changed. ♪ so raise your glass if you are ♪

>> there are all these turbo pop songs. ♪ like a g6 ♪ >> marked by up tempo. i think it had to do with the end of the global economic recession, the surging of optimist mims. ♪ wake up in the morning feeling like p diddy. ♪ >> i was best friends with ke shah, and i heard tiktok for the first time. i instantly knew it was going to be a hit. ♪ don't stop make it pop ♪ ♪ tonight ♪ >> the video was totally kesha. that was quintessentially her. >> 2010 was so insane. one time me and kesha were like, let's write a song. she's like, no [ bleep ]. we got fully drunk, rode the

subway, everyone got tattoos, and we came back like, i guess we'll write a song. >> this is when we saw pop music and edm, which is electronic dance music, kind of meet and merge in a particularly compelling way. >> the collapser genre is the big story of the 2010s. so, the signature songs of the modern era are just kind of a -- of different influences and styles. >> "we found" love rihanna, calvin harris, is such a good track with an emotional hook on it. ♪ we fell in love in a hopeless place ♪ >> that combo really helped deejays and the song took off. >> the sounds that have been climbing up the charts, the sounds of electronic dance music came to popularity thanks to artists like david guetta as

well as diplo and skrillaz. and you had dub step, which is the subgenre of edm, with just annihilating base texture. you can hear it in a song like "scary monsters and nice sprites." dub step was the most recent type that a really new element of music took over in a kind of main stream way. it had the same feeling to me as, like, whoever was overdriving their guitar amp for the first time. and i remember listening to it riding the bus on a choir tour in 2011 just like wait for the drop. with the bass drop, it's all about increasing the tension, making them anticipate the release of that drop. >> 10, 9, 8, 7 -- >> in a way, it was rife for

parodying not only the music itself but kind of the culture, the deejay, and the state of pure adrenaline that concertgoers would encounter when they reach this moment of the drop. it's so incredibly high octane. ♪ turn it up ♪ >> when skrillex won three grammys, it was a moment you felt edm had arrived. >> and the grammy goes to sonny moore. >> the grammy goes to skrillex. skrillex. >> but for every development in popular music, there's a reaction. >> when -- came out, the weeknd was an artist dabbling in the darker pop, and the counter question and answer was, isn't there more than one way to feel

good. ♪ bring your love, baby i can bring my shame ♪ ♪ bring my ♪ ♪ i can bring my pain ♪ >> the weeknd, so many songs are about brief bursts of feeling. ♪ tell me you love me ♪ >> that are propelled in excel in some form. ♪ and i'm gone keep on smoking ♪ >> it's almost as if they were foreshadowing the second half of the tens before that sound is taken over. lana del rey is another example. ♪ swinging in the backyard ♪ ♪ pull up in your fast car snes wrist lg my name ♪ >> lana del rey was this tragic, beautiful, ethereal figure. ♪ waiting for a big kiss ♪ ♪ go play your video game ♪

>> "video games" was her first single, and with her it's about all these extra musical things. it's about the vibe. it's about the look. ♪ blue jeans, white shirt ♪ >> in her particular vocal style, it feels like someone is sneaking up behind you telling you a secret. i think a lot of artists that came to work in that mode, lord, bi bill eilish, even taylor swift sometimes owe a great debt to lana del rey. >> lana del rey and the weeknd are artists whose music and aesthetic are related in some dark way. and it would just take the rest of the world a while to catch up to where they are. >> i had a vision of making my life a work of art, and i was looking for people who also felt that way.

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[theme music] when you wanna listen to a song today, you don't have to buy a copy or even download it anymore. increasingly you stream it, and that has led to a profound shift when you want to listen to a song today, you don't have to buy a copy or even download it anymore. increasingly, you stream it. and that has led to a profound shift in the industry that is disrupting how music is made, distributed consumed, and how artists can make a living. >> at the beginning of the decade, the music industry had functionally collapsed. piracy had destroyed it. it was possible to believe that in ten years, the music industry might not exist at all. they were scrambling, they were panicking, and they had to do something different.

>> get to enjoy spotify, the highly acclaimed music platform in europe is launching in the u.s. >> spotify is the first service i saw that competed with not only the itunes of the world, but it actually competed with piracy. >> spotify's value proposition to the pirates was we're going to make this easier for you. it's going to stream out of the cloud, so you won't have to mess around with these files anymore. and you're getting access to the overwhelming majority of music since the beginning of the recorded music era for $5. >> how do you classify spotify? >> we think music is the most social thing there is, so it's probably a bit of both. >> the thing about digital music is it turns the music economy from a top-down to a bottom-up model, meaning it's the ordinary fan listening and sharing services like spotify and youtube and as a result

dictating what's going to catch on with radio programmers and the industry. >> before the label would pound you over the head with the song. now, not only does the label not choose the song, fans pluck songs out of obscurity. ♪ friday, friday ♪ >> so then you have the one offs. you have "friday" and guo yea releases "somebody that i used to know." ♪ now you're just somebody that i used to know. ♪ >> you have "we are young" by the group fun. ♪ tonight ♪ ♪ we are young ♪ >> and also "call me maybe." ♪ hey i just met you ♪ ♪ and this is crazy ♪ ♪ but here's my number so call me maybe ♪ >> we weren't fully in itunes or cd or spotify yet and youtube was still a massive dissimeminar

of culture that was like a fire hose just spraying. that's how people experienced "gangham style." >> the record setting video is so popular, youtube's view counter literally can't keep up. >> i don't know anyone in that moment who was listening to "gangham style" without watching the video. >> what is it about this video that just has taken over the world? have you tried the dance? >> that was the experience. it was to watch him do that really funny horse si dance and then you do the horsey dance yourself. >> "gangham style" blew up globally in the same way "the mac rena" did in the '90s. >> largely because of "gangham style" started counting music people were watching on youtube toward the hot 100.

>> and it's changed what's at the top. >> that's right. the effect is instant. and if you look at this week's chart, you can see why we did this. >> a lot of people haven't heard of "the harlem shake," and now 250,000 versions of the dance tune have been posted online. >> this is the first time we have a really good tool where we can track just how much video play is fuelling the success of a hit. ♪ i came in like a wrecking ball ♪ ♪ i never -- what it was ♪ >> miley cyrus' timing is amazing because it's the same year youtube counts the charts. >> that's an excellent pop record, but the reason it goes to number one is because of that music video where she's riding a wrecking ball in the altogether. ♪ i came in like a wrecking ball ♪ >> one kwerk of the number one run of "wrecking ball" is that a fan shoots a viral video three months later.

♪ all i wanted was to break your world ♪ >> there were so many views for his video that "wrecking ball" goes back to number one. so, miley cyrus picked the right year to be a provocateur, and she used video as a means to be that provocateur. >> in the 2010s, if you bought a mac, you had garage band, you could start making music that sounded good. and you put it on youtube and it gets all this traction. ♪ i've never seen a diamond in the flesh ♪ >> when lorde drop if i had been

the label, i would have been like, correct. ♪ and we'll never be royals ♪ >> by the middle of the 2010s, because of this wholesale shift in streaming services like spotify and sound cloud, there are only a few artists that can still sell albums. taylor swift is an example. >> with songs like "shake it off," taylor swift is searching for pop success but doing it on her own terms. she's influenced by independent artists like lorde who are finding independent success. she becomes so successful because she decides to move away from the specificity of the genera, specifically country. >> seeing the reaction from people when she played "shake it off," everyone just kind of

really latched onto it. it was almost like a dance floor anthem. and then the next one was "blank space." ♪ so you're telling me forever ♪ ♪ it always goes down in flames ♪ >> the music was so great and it was fun and the lyrics had a point of view. ♪ star crossed lovers ♪ ♪ they'll tell you i'm insane ♪ >> i was looking at this, and it ended up being one of the funniest songs on the record. ♪ but i got a blank space, baby, i'll and write your name ♪ >> then you have "bad blood" with all those amazing cameos. ♪ we used to be mad love ♪ >> i loved that record. >> taylor swift. >> taylor wins the album of the year prize at the grammys three times. and even as phenomenal as taylor swift sales are, they don't hold a candle to what adele pulled

off. adele scored two $10 million records in the 2010s. ♪ never mind i find someone like you ♪ >> adele, "someone like you" was the love anthem of the decade. ♪ sometimes a lesson loved ♪ >> you can hear the heartache in her voice. you can hear it stretching. she kind of goes from being very whispery into this vocal storm. ♪ we could have it all ♪ >> with songs like "rolling in the deep" and "hello," her massive hit from 2015, adele's 21 and adele's 25 are diamond records. and in the age of streaming, that's something that doesn't happen anymore. ♪ hello from the outside." there's nothing 'small' about them. that's why at t-mobile for business...

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[theme music] at midnight last night, beyoncé dropped a surprise visual album simply titled beyoncé, and nobody saw it coming. at midnight last night, beyonce dropped a surprise visual album simply title t "beyonce" and nobody saw it coming. >> so, you can call me a hater. >> wait, i'm sorry. i think beyonce just released an album on itunes. >> what? oh, my god. >> the queen is back! >> the first time i felt really overwhelmed by an album just appearing was beyonce's beyonce

album. i go to bed and there's the album, not only the album but the sbar film built around this album. >> her team was nervous about her new idea, and she talked about it in a video she posted on her facebook page. >> i told my team, i want to shoot a video for every song and put them all out at the same time. everyone thought i was crazy, but we're actually doing it. >> only beyonce could tour the world first and then put out new music. but what we really want to know is what else do you have up your sleeve, beyonce? ♪ they don't love you like i love you ♪ >> when beyonce's next album "lemonade" came out, i was on a beach vacation with three of my girlfriends, and we cancelled our plans to sit in our he tell room to watch it in silence. it was a world -stopping event. it felt like the moon landing.

♪ i think about you ♪ >> "lemonade" is this beautiful tapestry of black life in the south. and it's a really profound journey of a person finding themselves again and falling in love again. ♪ we built a castle ♪ >> "lemonade" was about beyonce's personal life, but it was also a protest, largely in response to police brutality. at the super bowl, she was paying tribute to the black panther activists of the 1960s and '70s. ♪ i see it i want it ♪ >> and it was seen as such a gavel nazing moment for people around the moment in terms of organizing against racial injustice. [ crowd chanting, hands up don't shoot ] >> when black lives matter becomes the dominant social movement of our time in 2013, you have a ground swell of

activists and artists starting to find their voice. you have beyonce's younger city. d'angelo releases "black messiah." and you have a figure like frank ocean -- ♪ let you guys prophesize ♪ >> frank ocean's "blonde" in 2016, it's a really interior album. but it also has some very powerful political moments on there. and immediately i think of the opening track "nikes," specifically referring to trayvon martin. ♪ you look just like me ♪ >> music is always the sound track of movements. for me, few artists did that as well as lamar. >> he wins the pulitzer prize. that was the impact he had. it wasn't just music.

it was reporting. >> when i say these lines, i'm not speaking to the community. i'm not speaking of the community. i am the community. >> there was a sense of uplift. with kendrick's song "all right," people are singing it in the street. and it was something at that moment that as a black person in america, i needed to hear, because i was starting to lose hope. ♪ it'll be all right ♪ >> the video itself is ambiguous because there's a potential for freedom and yet there's always this threat that that not only won't happen but that black lives can be snatched away at any moment. >> with kendrick lamar's "we're going to be all right" we're still in the hopeful obama era black lives matter movement. by the time we get to "childish

gambino," we have a different presidency. to a lot of people, it seems like we're moving backyard. ♪ this is america ♪ ♪ i got stress ♪ ♪ i got to carry them ♪ >> so you see this defiance in him. you see him saying this really is america, and he's peeling back the layers and exposing us to all forms of violence that black people are exposed to every day. >> "this is america" was talking about the moment but also the history of this country. >> a lot goes back to the -- era. he's looking at the portrayal of blackness and the impact of racism over the last century. the country is just kind of going off the rails. and "this is america" was talking about how all of those things still represent this country.

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[theme music] ladies and gentlemen, mumford & sons, the avett brothers, and special guest, bob dylan. [cheers and applause] [intro to the cave ] munford and sons, the avid brothers, and special guest, bob dylan. ♪ the valley of your heart ♪

>> munford and sons broke largely through a performance on the 2011 grammy awards. ♪ i need freedom now ♪ >> suddenly their album goes flying up the charts. and for a brief period, that sound kind of spread around. you had hits by the lum nears. ♪ i long with you, you belong with me and my sweetheart ♪ >> in the face of so much commercial pop music, edm, americana kind of took hold of imagination. mason jars and candlelight and fire flies, artists like edward chark, riding freight trains. >> you even had certain pop and edm artists who were trying to get on board with the band wagon. like the song "wake me up."

♪ wake me up when it's all over ♪ >> these records sound like traditionalist pop and rock crossed with electronic music. because munford and sons has suddenly broken on the charts and it's the moment that that's the sound of what rock is it. ♪ you make me a ♪ ♪ you make me a believer ♪ >> you had guys like imagine dragons. i would call them psuedo rock. twenty one pilots. maroon 5. who were dressing up like rockers, but they were making tracks that sounded much closer to the production of pop. >> country for all intents and purposes was a lot of people's rock in the decade. picture a guy like eric church who has a hit with a song called "springsteen." ♪ when you think about me do you think about 17 ♪ >> in the 2010s, genera differences seem to be negligible to the point of

non-existent. you had rappers that made rock songs, and you had country singers that sound like rock singers. ♪ i'm tired of talking man, y'all ain't listening ♪ ♪ i'm chilling on a dirt road ♪ >> "dirt road anthem" is a good example of bro country, which is a subgenre. >>. ♪ i never thought she would get down with somebody i know ♪ >> that could be thomas rhett. ♪ do you hear that ♪ ♪ it's where i'm at ♪ ♪ it's the sound of the tear drops falling down ♪ >> that could be florida georgia line. ♪ baby you a song ♪ ♪ you make me want to roll my windows down and cruise ♪ >> country music has become so aggressively commercial that a lot of casual listeners felt like we can't find a way into

this anymore and this doesn't feel true to me. we saw a return to a sort of song writing that really was what they say about country music, three-quarters the truth. ♪ you get discouraged don't you girl ♪ >> acts like randy cornell and folks like simpson. ♪ i'm somewhere looking for the end of that ♪ >> and singers like chris stapleton sort of offering this new way to do it. it was a little bit rougher around the edges. ♪ you're as smooth as tennessee whiskey ♪ >> it was soul bearing, it was a little raw. ♪ mama hooked on ♪ ♪ brothers hooked on mary jane ♪ >> kacey musgraves is seen as traditional kuhn,000,000,000,000 but there's an air of playfulness. ♪ kiss lots of boys ♪ ♪ kiss lots of girls if that's

something you're into ♪ >> kacey musgraves was something new in country muse ic in that e was a pot head and she was pro lgbtq rights. she felt like a younger, funnier voice, in a genre that was not particularly welcoming. ♪ oh i bet you think you're john wayne ♪ >> this song really resonates with me. it bends toward disco and funk in the spirit of expansiveness, in dreaming beyond what the genre says you are. >> i want to reach beyond country music and not leave country music behind. i want to take it with me. i want to take my version of it to people who normally would never even consider listening to

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♪ around 2014, as we're transitioning out of the edm turbo pop era and into the trap hip hop era, there's kind of this in between stage where we're going retro. ♪ this is that ice cold michelle pfeiffer ♪ ♪ that white gold ♪ >> nostalgia is something that we all scurry back toward when we kind of don't know what's next ♪ living it up in the city ♪ >> uptown funk mimes the sound of soul groups from the '60s, '70s, and '80s. but it also takes some of the concepts of 2010's music like the edm drop but in this way that's more inspired by james brown than it is by calvin harris. ♪ saturday night and we in the spot ♪ ♪ don't believe me just watch ♪ >> by mid 2010s, the influence of main stream pop really came

edm. >> what do you mean? >> what do you mean is what you would call tropical house, which is basically genteel, caribbean-light dance music with edm elements influenced by reggae and dance hall. ♪ you're anywhere ♪ >> "where are you now" was written as a traditional justin beiber ballad and skrillex and diplo bring it into the era. >> i was like diplo, skrillex, i don't know if that's really whether i want to go. they did it. i was like, oh, my gosh, this is blowing my mind. >> skrillex added tropical house textures and energy to that record, but it needed to really evolve. and that was so cool to watch somebody take all these skills

and translate them into this totally different genre. all of a sudden, the chainsmokers and their song closer. >> you'll never -- >> it's got this rhythm, which shows up in a lot of these tracks. ♪ i'm in love with the shape of you ♪ >> it sends ed sheeran's "shape of you" to the top of the charts, but the original deejays and singers were like, wait, what about us? we've just gotten left in the dust. so, we would do well to think about, okay, where were these artists getting these sounds from, and try to connect it to a deeper musical history. >> hydridized latin pop hit that

blends together the latin pop balladry. ♪ >> with the reggae of daddy yankee. >> we really started acknowledging that there's a gigantic audience of people who make this music. that's when you saw the rise of bad bunny. a lot of latin and caribbean music got a foothold in main stream. ♪ work, work, work ♪ ♪ >> rihanna is born and bred in this music. it is something that is second nature to her. and i think you can hear it in "work." i mean, it is swaggy as hell. ♪ >> at a time when tropical house was dominating the air waves, rihanna kind of slid in and was

like, no, i'm going to bring an authentic version of this sound to the top of the charts. ♪ okay you need to get done, done, done at work ♪ ♪ come over ♪ >> drake was really jonesing for a hot top ten hit. only when he gets on records with rihanna can he get to number one. >> only thing we have on is the radio. >> by the middle of the decade you start to see a pivot toward streaming. and streaming from drake is where all of that changed. >> you have a number one album. you have 20 songs in the billboard hot 100, top 100, that's unbelievable. >> it's been a slow week. ♪ you used to call me on my cell phone ♪ >> it could be the signature song of the 2010s. it's viral. it's silly. and it's got everything you want to make it succeed on every platform simultaneously. you watch the video like

"hotline bling," and it seemed like that was specifically engineered to create memes. and it worked. ♪ >> there is a sense with him sometimes that he learned to game the system. ♪ i know the hotline bling ♪ >> in the streaming era a strong has to play for a certain amount of seconds, so with artists like d drake, you're getting to the chorus quickly because you're having to consider keeping people on the song long enough for it to count. ♪ baby i like your style ♪ >> so, whether it's one dance or "god's plan," drake gives you a little trailer for the song at the very beginning. so, artists started really

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[theme music] we begin with breaking news. musician, actor, and artist david bowie has died. bowie's career spanned decades, combining his theatrical mix of rock, art, sensibility, and androgyny.

2016, for me, is one of the worst years ever. >> bowie's career spent decade of an american music i sh con. s. prince, the innovative one-of-a-kind artist who's given us so much great music over the decades, has been found dead. nothing has gone right in the world since prince died. that is my theory, and i'm sticking to it. [van] people have talked about a miracle. i'm hearing about a nightmare. [finneas] if there's any reason why it got dark, it was like, you know, turn on any screen. it was like the cultural awareness of everything's not going great. ♪ i only call you when it's ♪ half past five ♪ the only time that i'll be by your side ♪ [jayson] by 2016, with a song like the hills, the weeknd is a huge pop star, and he hasn't changed anything. we've just caught up to his despairing vision of... i mean, essentially all of life.

♪ mask on, ye, [bleep] it ♪ mask off (mask) ♪ big foreigns [jayson] and then you got artists like future who embody the idea of anhedonic pleasure-seeking. you try to have fun, but nothing feels good. that becomes a really default pose, um, in pop. ♪ who put this shit together? ♪ i'm the glue (someone said) ♪ ♪ shorty facetimed me out the blue ♪ [jayson] and then there's travis scott with sicko mode. and the most anthemic line was drake boasting that he fell asleep on a 13-hour flight with a xanax. ♪ i did half a xan, 13 hours 'til i land ♪ ♪ had me out like a light that's the state of hip-hop-- all hangover, no party. ♪ my ap goin' psycho ♪ lil' mama bad like michael [chris] so at a moment when the men in hip-hop, such as post malone, are going dark and downbeat... ♪ run away, but we're running in circles ♪ ...along comes this traditional dropping bars, boom-bap kind of hip-hop record. and it's from a woman, and it's the best rap record of the year.

♪ oh, i'm a boss you a worker, bitch ♪ ♪ i make bloody moves ♪ now she says she gon' do what to who? ♪ ♪ let's find out and see, cardi b ♪ [renée] cardi b's making it all work. it's the in-your-faceness of it all. and i appreciate artists who don't feel the need to conform. who says that, again, this is the way you have to look or behave or speak? bodak yellow was the first number one single from a female rapper since 1998. [cheers and applause] [trills] [hanif] bodak yellow was everywhere. and cardi b had such an expansive vision about what the next generation of rap could look like. i heard that, and i was like-- [trills] [hanif] she seemed so excited to be where she was and wanted to really break down these barriers that had plagued the rap industry around women rappers. ♪ i just took a dna test ♪ ♪ turns out i'm 100% that bitch ♪ lizzo is like a full-blown comedian, but can also sing better than you and play the flute.

[music] bitch! probably the one woman who's keeping up the entire decade is nicki minaj. ♪ this one is for the boys with the booming system ♪ ♪ top down, ac with the cooler system ♪ ♪ when he come up in the club, he be blazin' up ♪ [jason] nicki minaj even went beyond a lot of the men who might be considered her competitors. she's amazing because she can rap and she can also do pop. ♪ i'm the queen of rap ♪ young ariana run pop ♪ these friends keep talkin' way too much ♪ [amanda] ariana grande is small in stature, big in ponytail, big in sound. and i think it took people by surprise. ♪ oh, oh [ariana] i wanna share my personal stories because i feel like my fans and the people who are watching me will be able to take more away from that than they would from me just like, playing it safe all the time. fans started to expect real honesty in songs as social media became more prevalent because you have access to artists that you never had before. ♪ thought i'd end up with sean

♪ but he wasn't a match [amanda] and thank u, next busted that wide open in terms of confessions. ♪ even almost got married ♪ and for pete, i'm so thankful ♪ today, fans get so much more from an artist. you know, it's like they see their whole life. -look at my meal. -[man] what did you get? [laughs] vegan. [benny] with billie, she was showing everyone every part of her. she was the anti-pop star pop star. ♪ i'm the bad guy ♪ duh with billie eilish, you feel as if she's whispering right in your ear, and that intimacy in the age when social media overtook everything, that tangibility of the voice is kind of part of the point. ♪ you really know how to make me cry ♪ ♪ when you give me those ocean eyes ♪ ♪ i'm scared [finneas] billie's voice is my favorite voice. every time billie says anything in a song, i believe it. and that's, to me, the mark of, like,

a really, like, genius vocalist. ♪ i could lie, say i like it like that ♪ ♪ like it like that [finneas] to me, the magic of billie was her ability to communicate herself. there was just this pathway of communication that felt deservedly authentic. i don't wanna be in the pop world or the hip-hop world or the r&b world or whatever [bleep] think. you know, i want it to be like, what kind of music you listen to? billie eilish kind of music. like billie eilish, i think of lil nas x as somebody who reflects that kind of post-genre sensibility of the 2010s. ♪ yeah, i'm gonna take my horse to the old town road ♪ ♪ i'm gonna ride 'til i can't no more ♪ [jason] his debut hit, old town road, is at the nexus of country and hip-hop to the extent that you can't even tell which it is. ♪ i got the horses in the back ♪ horse tack is attached ♪ hat is matte black ♪ got the boots that's black to match ♪

[steven] i came up in a world where people defined themselves in terms of the music that they listened to. you know, you'd be a punk. you'd be a metal head. you'd be a rap fan, whatever the case may be. ♪ you can't tell me nothin' [steven] once streaming platforms came into play, people really started ignoring the boundaries that used to exist between genres. [benny] social media like tiktok can really propel artists. and it's like billie eilish and lil nas x are the ultimate version of, like, what the new generation of pop stars are. now it doesn't matter what the record labels think. these artists are taking it in their own hands. ♪ can't nobody tell me nothin' in the 2010s, the medium became the message. streaming and social media gave fans a more active role in hit-making than they'd ever had before. ♪ yeah, i'm gonna take my horse to the old town road ♪ ♪ i'm gonna ride 'til i can't no more ♪ [chris] people still want to share their favorite music with others, and they wanna be a part of something.

and the means by which we can be a part of something are just much, much bigger and much more available to us than they ever have been before. ♪ got no stress, i've been through all that ♪ ♪ i'm like a marlboro man, so i kick on back ♪ ♪ wish i could roll on back to that old town road ♪ ♪ i wanna ride 'til i can't no more ♪ ♪ yeah, i'm gonna take my horse to the old town road ♪ ♪ i'm gonna ride 'til i can't no more ♪ ♪ i'm gonna take my horse to the old town road ♪ ♪ i'm gonna ride 'til i can't no more ♪ [outro]