. hello and welcome to our viewers joining us from the united states and all around the world. i'm laila harrak. it's now 10:00 a.m. in gaza, the second day of a four-day truce between israel and hamas that appears to be holding. israel says it has received a list of the israeli hostages that should be released sometimes today and has notified their families. according to an israeli source, several children are on today's list. day one of the truce saw hamas release 24 people who had been held hostage since october 7th. 13 of them were israelis and 11 were foreign nationals. all of them were taken to tel aviv area hospitals for medical evaluations.

and doctors describe all 13 israelis as good and stable. among the non-israelis were 10 thai nationals and 1 filipino. the thai government estimates that 20 of its citizens are still being held hostage by hamas. and as part of the deal on friday, 39 palestinian women and minors were released from three israeli prisons and returned to the occupied west bank and jerusalem. well, the first images of the hostages as they were about to be released was video taken by hamas. cnn had no control over the content, and we show it to you now. our matthew chance explains exactly what it shows and what it does not. >> reporter: they kidnapped and killed, but now hamas is showing its government releasing israelis in gaza. for many, these are disturbing scenes. 9-year-old ohad munder being embraced as he's set free.

an old woman being carried by a masked man as palestinians cheer. after 49 long days of captivity in gaza, aid workers from the red cross drive them through the border into egypt and to freedom. egyptian television shows a convoy of vehicles heading to the crossing. then the hostages, 10 thais, the filipino, and the israeli women and children disembarking for checks. this grainy video was posted of the moment they all finally re-entered the country. a step, says the israeli prime minister, towards bringing all hostages home. >> translator: we have just completed the return of the first of our hostages. children, their mothers, and additional women. each one of them is a whole world, but i emphasize to you, the families, and to you, citizens of israel, we are

committed to return all our hostages. >> reporter: most of the hostages released in this first group under the temporary truce were taken from nir oz, one of the small israeli communities near gaza ravaged by hamas on october 7th. at least 38 people there were killed, and more than 70 abducted. ♪ people like danielle aloni and her 5-year-old daughter, emilia, both freed in this latest release. but the relatives they were visiting when hamas attacked remain unaccounted for as hostages. behind every release, a poignant reminder of those left behind. like the family of omri almog. his brother and law and niece killed. his sister and her three children still hostages. yet omri is now optimistic. >> the best is in front of us. it's going to come.

whatever happens, we cannot change. >> there's still a chance for your sister and her children? >> yes. with he have to bring what's left. we need to bring back what's left from this family. it's a broken family. >> reporter: a broken family in a country of shattered lives. matthew chance, cnn, tel aviv. >> cnn's scott mclean joins us live from istanbul. scott, as day two now is under way, this day two of the truce, are we expecting to see similar scenes today, people being released and much needed aid going into gaza? >> reporter: yeah. we don't have a detailed schedule of what is expected to happen today and precisely when it will happen. but you're right. the expectation is that broadly speaking, today will look something like yesterday with a

number of israeli hostages released and then, of course, three times that number of palestinian prisoners released from israeli prisons as well. yesterday after the truce began, 7:00 a.m. local time, it was nynex krushiating hours later that the hostage movement actually began from gaza, and of course the prisoner release began from the israeli side as well. this is expected to go on for the next three days. but as we know, it could be longer than that. for every one day the truce is extended beyond the initial four, israel could get back 10 hostages. the palestinians could see 30 more prisoners from israeli jails released as well. whether or not there is any appetite from the israeli side or from hamas is a totally different question. the israelis have made very clear that this war is not over. of the 13 released yesterday, all but one were from kibbutz

nir oz. they range from 2 to 85 years old. we have word from doctors that all are in good, stable condition. obviously that's good news. one other thing to mention, laila, we saw that video in matthew chance's piece that hamas had released of its part of this well choreographed handover. it was obviously edited, showed what they wanted to see. in that video, you saw people taping with their cell phones. you also saw people cheering. from the hamas point of view, this is a rare bright spot for them. frankly they have very few good useful cards to play in this war. but obviously these hostages give them a heck of a lot of leverage, and they're going to try to use them as best they can to get whatever they can from the other side. so far, they've been able to get 39 palestinian prisoners released. >> scott, i want to talk more about the palestinian prisoners. can you explain why for the palestinians their release is so

key? >> reporter: yeah. so of the palestinian prisoners, there has been a list drawn up by israel of 300 that could potentially be released. obviously this deal, at least in the initial four days, only allows for 150 to be released. but this is a real coup for hamas. you saw yesterday people celebrating in the streets in the west bank, waving not only palestinian flags but hamas flags as well. remember that hamas does not control the west bank. it controls only gaza. but this is a chance for the terror group and political group to really burnish its credentials there. we know that of the 39, there were 22 women, 2 girls, and 15 teenage boys ranging in age from 14 to 18. it's also interesting to point out that three quarters of them are in what's called administrative detention, meaning they may not know the

charges against them. they're being held without charge at the moment. ten have actually been sentenced. there are only 11 possible women that could be released today or in the coming days based on the list that israel has published. the crimes that they've been accused of or even convicted of range from relatively minor things like stone throwings all the way up to much more serious crimes like attempted murder. so a lot of people will be watching very closely to see who is on that list exactly. but all of this is very delicate. even yesterday with the release of these palestinian prisoners, laila, you saw some clashes between the idf and people who had shown up at one of the prisons in the west bank to watch. there was tear gas. the palestinian red crescent said that two minors were actually shot and injured. we have reached out to the idf for comment on that. laila. >> scott mclean in istanbul, thank you so much for your continued coverage. and meanwhile, thailand says

it's working to get its citizens freed by hamas back home. ten thai nationals and one filipino were included in friday's hostage release. israel says they spent the night in the hospital, where they'll stay until their medical checkups are complete. thai officials say the hostages' relatives have already been notified of their release, but thailand believes about 20 more of its citizens are still being held by hamas. el let's get you more now. what can you tell us about the thai and filipino hostages that were released and the reaction back home in thailand and the philippines to the news that they are finally free? >> reporter: well, laila, it's not necessarily widely known that there are many, in fact, tens of thousands of migrant workers that come from asia, that go to israel for work.

they come from a variety of countries, nepal, the philippines, china. a large contingent of them come from thailand. again, tens of thousands of them. an estimated 20,000 working agricultural industries. that's why some of them were exposed to these attacks on october 7th. they were in that agricultural belt, some of them working in kibbutz as well. so amongst those ten, there was one particular story that we heard about that gives you a sense of the kind of joy and delight that the families of these hostages are feeling, a glimmer of light in such darkness really. let's talk about a woman who spoke to our producer in bangkok and described her happiness at recognizing her daughter in video clips that had been shared, realizing that was her daughter's hairstyle, her daughter's particular way of walking. it was a surprise to her. she didn't know that she would be released. that is something that is echoed amongst all of these hostages that have been released from both thailand and the one

filipino, that it was a surprise to many of their loved ones to see them in these videos and hear from them again. let's talk about that one filipino national. the president of the philippines, president marcos jr. expressing that he was overjoyed at his release. this was a care worker working in a kibbutz in southern israel. he is undergoing tests in hospital at the moment as are the thai nationals as well. some of those tests will be emotional tests. they will have been witness to quite horrific events over the last few weeks. they have been in captivity. they will have seen things that could traumatize them for some time to come. so there's a lot of work to be done there, laila. >> minish tank reporting from singapore, thank you so much. greatly appreciate it. a record number of russian

drones went after targets across ukraine saturday morning. that's according to ukrainian officials, who say the main target was kyiv, where some drones were captured on social media video. ukraine's air force says it shot down 71 of the 75 drones launched on saturday. but some of the wreckage crashed down on residential buildings in kyiv, and officials also say at least two people were wounded and the attacks caused multiple fires in the city. there are power outages in the central part of kyiv. let's take you now to the ukrainian capital. anna coren is standing by, joining us from kyiv. anna, kyiv on high alert at this hour. >> reporter: yeah, laila. we are here outside a kindergarten. we're in a residential area. this hit happened around 5:00 a.m., and we've just been speaking to the residents of

this community, who said how terrifying it was. they heard the air raid sirens. they went into the hallway. then they heard loud explosions, which were the air defense systems working overtime. then roughly 5:00 a.m., a massive explosion, which was the kindergarten being hit. now, you can see the homes, the windows. they've all been smashed out on multiple layers. people now cleaning up the mess. but this mother of two, she said this is just too close. you know, this should not be happening. obviously air defense systems, as i say, working overtime over the past six hours really. it started just over 2:30 a.m. all the way throughout morning, and we could also hear the loud explosions. we could hear the drones flying over the city.

our producer heard one of the drones fly past her home. but as you say, 75 of the shahed drones were flown to ukraine. 71 of them shot down. and this is the debris of one of those drones. you can see rubble absolutely, you know, all throughout the courtyard. there's debris in the trees. but this is in a ridential complex. this could have hit any one of these buildings. too close to call for so many of these people. this is now the reality. we are in winter. it's blue skies today, laila, but it has been snowing. it is freezing temperatures here in kyiv, and russia's aim is to hit ukraine's energy infrastructure just like they did last year. but we heard from president zelenskyy this morning, and he said this was an act of deliberate terror.

laila. >> anna coren on-site for you. anna, thank you so much for your reporting. we're going to take a short break. when we come back, we'll have more on day two of the truce in the war between hamas and israel.

emotions are running high as some of the hostages released by hamas are reunited with their families at hospitals in israel. [ cheers and applause ] people cheered as three of five elderly women were transported by ambulances from a helicopter to the wolfson medical center near tel aviv. eight other former hostages, four children, three mothers, and a grandmother were taken to a children's medical center near tel aviv. officials say they are in good physical condition and will undergo a medical assessment. and ten thai citizens and one filipino national, who were also freed by hamas, were taken to a hospital southeast of tel aviv and are undergoing medical

examinations. well, as palestinians welcome the pause in the constant bombardment in gaza, many who fled to the southern part of the enclave are trying to get back home to the north. but that journey is still too dangerous as cnn jomana karadsheh reports. >> reporter: it's the sounds of life, not death today on the streets of gaza. for the first time in nearly 50 days, they're not running for their lives. no bombs raining down on them from the sky. some children can even smile again, even if only for a brief while. but there's nothing to celebrate. too many lives have been lost. so much gone, and they know there will be more. the israeli military dropping leaflets on friday, warning people that the war is not over. it will soon resume, and telling them to stay away from northern gaza and its troops.

many still tried to head back to the homes they fled with nothing more than the clothes on their back to see what's left and grab what they can find, including their dead. "we want to see what's happened to our loved ones. so many are under the rubble for 20 days," this man says. "we need to get them out." "who else will bury them? who will bury our 2-year-old and her father?" says this woman. it was a tense scene on the highway linking north and south. people here saying israeli forces opened fire on those trying to head back north. "we want to get to our homes." they say this is a truce, mahmoud says. we're civilians. they shot people. one was shot in the head and the other in the mouth." gunfire and the panic that ensued captured in this video

geolocated by cnn. asked about these shootings, the israeli military says its troops are stationed along the, quote, operational lines of the pause in accordance with the framework of the agreement. but that didn't stop those determined to get back to what's left of their lives. these sisters cradling their cats, who have been through it all with them, say they know the risks, but they just want to go back home. gazans know all too well what comes after this brief calm. [ speaking in a global language ] "what's this true for? to hand over the hostages? what happens after they hand them over? what happens to us?" this woman asks. "we feel like we are dead, " she said. they hope it doesn't all start again, but all they can do now is prepare for a cool winter ahead. jomana karadsheh, cnn, london. >> a source tells cnn former

police officer derek chauvin was assaulted in federal prison. with various reports saying he was stabbed. he was convicted in the killing of george floyd in minneapolis in 2020 and is serving time at the federal correction institute in tucson, arizona. chauvin is in stable condition according to the source. his attorney told cnn they are working on getting confirmation. the chief of police in minneapolis says, quote, violence is barbaric and tragic and should never be cause for celebration. the former south african olympic sprinter oscar pistorius has been granted parole from prison in january. he was convicted of murdering his girlfriend, reeva steenkamp, almost 11 years ago. as cnn's patrick snell tells us, the victim's mother fears pistorius is still dangerous. >> reporter: south african athlete oscar pistorius made global headlines in 2013 after shooting his partner, reeva

steenkamp, to death in his home. now over a decade later, prison authorities have announced that he will be released on parole in january. pistorius, known as the blade runner for his carbon finer prosthetic legs, won six gold medals across three paralympic games. at the 2012 london games, he became the first double amputee to compete at the olympics. but early the next year, the world was captivated by a harrowing story after pistorius shot 29-year-old steenkamp four times fthrough the bathroom doo of his home, later denying he killed her in a fit of anger and saying instead he'd mistaken her for an intruder. he was sentenced to 13 years and 5 months imprisonment. steenkamp's mother has warned that pistorius has not been rehabilitated and is concerned for the safety of other women once he's released on parole. in a victim impact statement, june steenkamp said her daughter's death had left, quote, a massive hole in ther life that cannot be filled.

she added that rehabilitation requires someone to engage honestly with the full truth of his crime and the consequences thereof. nobody can claim to have remorse if they are not able to engage fully with the truth. if someone does not show remorse, they cannot be considered to be rehabilitated. if they are not rehabilitated, their risk of recidivism is high. according to south africa's department of correctional services, the now 37-year-old pistorius will be released on january 5th, 2024. with that, it's back to you. >> our thanks to patrick snell. scientists say the world's biggest iceberg is moving after three decades on the sea floor in antarctica. it's more than twice the size of london, england, nearly 4,000 square kilometers large, or more than 1,500 square miles. the huge mass of ice broke away from an ice shelf back in 1986 and then fell to the sea floor.

scientists tell cnn it has probably shrunk enough to loosen its grip from the sea floor and has now started moving. with ocean currents, the iceberg is estimated to be moving at about five kilometers, or three miles a day. we're going to take a very quick break. for our viewers in north america, i'll have more news for you in just a moment, the latest on the second day of the four-day truce between hamas and israel. for our international viewers, "tech for good" is up next.

welcome back to our viewers in the united states and canada. i'm laila harrak, and you're watching "cnn newsroom." doctors who examined the 13 israeli hostages freed on friday described them as being in good and stable condition. israel's chief nurse detailed the moments some of them were reunited with their loved ones. >> i think that there was no one in the room that could hold his feelings and stop crying because it was a very emotional and exciting event. they met their families, and they met a very professional team here that was very good prepared to receive those hostages. >> similar scenes are expected to play out in the coming hours when another group of israeli hostages is released. israel says it has a list of those who will be let go on

saturday. under the agreement, hostages will be freed in waves during the four-day truce in exchange for the release of palestinian prisoners. and we'll now show you the moment when some of the israeli and foreign hostages had their first taste of freedom after weeks in hamas captivity. this video was released by hamas after the first group of hostages was freed on friday, and cnn had no control over its content. it shows six of the foreign nationals getting out of an unmarked minivan before being handed over to the red cross. the footage was edited and had only a few seconds of audio. some of the clips also show israeli female hostages and one of the children held by hamas. it's still unclear if all the clips were recorded at the same location. the video shows only what hamas wanted the world to see. before the end of the four-day truce between israel and hamas, three american hostages held in gaza are expected to be released,

including a young girl who turned 4 while in captivity. president joe biden says he will not stop until they are all brought home. cnn's arlette saenz reports. >> reporter: president biden welcomed the initial release that occurred of these hostages being held by hamas. he said that this was just a start to the process but said he believes that this had unfolded well. but it does come as americans were not included in that initial batch of hostages that were released. so the president said that it is his hope and expectation that there will be three americans coming out in the coming days. that includes two women and also 4-year-old abigail idan. it was her birthday on friday. her parents were killed in the october 7th attack by hamas, and she has been held hostage over the course of the past seven weeks. but president biden had very few details to offer relating to his expectation on when exactly these americans would be getting out. take a listen to what he had to

tell our reporters. >> we don't know when that will occur, but we're going to expect it to occur. we don't know what the list of all the hostages are and when they'll be released, but we know the numbers that are going to be released. so it's my hope and expectation it will be soon. >> and of the ten americans unaccounted for, do you know all of their conditions? are they all alive? >> we don't know their conditions. >> reporter: still a number of unanswered questions about the fate of these american hostages being held by hamas. but president biden also expressed some optimism that this pause in the fighting that's currently slated for four days, he believes that could possibly be extended to get even more than the 50 women and children that had been negotiates in this initial deal. president biden had been working the phones throughout the week, including the leaders of egypt, qatar, and israel. he said he will remain in contact with those counterparts in the region as they're trying to make sure this deal stays on

track. the united nations says 137 trucks filled with humanitarian goods were off-loaded in gaza on friday. it's the largest aid convoy into gaza since the october 7th hamas attack on israel. the u.n. humanitarian affairs offices says 129,000 liters of fuel and four trucks of cooking gas were also delivered to gaza on friday. and the agency says the food, water, medical supplies, and other essential items will help hundreds of thousands of people in gaza. a spokesperson for the u.n. children's fund is calling for more aid and safe conditions for aid workers. >> on the ground, our colleagues are saying that having this pause is essential to be able to get to the families, to the children who have been suffering for so many weeks and under attack. but it's not going to finish the job so to speak, so we need more aid to come in. we need more safety for humanitarian workers to operate. let's remember that at least 100

u.n. colleagues died since the october 7th events, and without more cease-fires, without more pauses, the situation will only worsen, and we're talking about hundreds of thousands of children affected in one of the most densely populated places on the planet. >> we welcome a communications director. she joins me from east jerusalem. thank you so much for your time. this has been a punishing war. what does this pause mean for an aid organization like unra? i understand that you've been back to gaza. take us to gaza. share with us what it was like and what people have been telling you about their experiences. >> yes. thank you very much. we are relieved that there is

finally a pause, very much needed, long overdue. the people i met, including colleagues a and people whwho w displaced, forced to flee their homes, they were all exhausted and terrified, terrified because of the bombardment, because of the losses that they have endured. the living conditions are absolutely terrible. i visited one of the unra shelters. overcrowded. people continue to flock into these shelters. they told me, look, we just need protection. we just need safety. >> need protection, need safety. how are people accessing aid that might be coming in, like water, food, medical items, life's essentials? >> up until yesterday, there was very little aid that has come into gaza. let's remember that for two whole weeks in the beginning of the war, there was nothing

coming in. there was a siege. then aid started trickling in, but that was not enough. yesterday we had an increase in the number of trucks coming in, so that's very good, and we do hope that we continue to get more aid, including fuel. fuel is absolutely fundamental for the unrwa operation and other humanitarian purposes, including for civil administration. so while i was driving on the streets of gaza, one of the most visible things was the piles and piles of garbage that was piling up on the street. so it absolutely fundamental that municipality trucks start working so that they pick up stuff like garbage. it's very, very simple things. and also all the shops, including the pharmacies, they were closed. so we need a boost to the private sector. what is needed right now is more

trucks of humanitarian aid and also supplies for the private sector. >> you know, we've seen now more than a month of intense bombardment, and it is still very difficult to see any viable paths appearing of peace, and the fear is now that the worst of the war might actually still come. you know, you're in touch with people in gaza. you've been to gaza. how do people deal with not just the intense trauma of having to live through that, surviving, but how, the fact that this moment of peace they're living through right now is expected to come to an end. it's ephemeral. what kind of effect does that have on the psyche of people in gaza? >> huge effect. you're absolutely right. people arere absolutely scared. the bombardment when i was there was all the time. it was constant. it was every hour during the day, during the night. i was awoken myself to the sound

of heavy bombardment, and i stayed in the south, which is yet another proof that nowhere is safe in gaza, not the north, not the middle areas, and not the south. and i couldn't but think about the people that i met in the shelter, you know, waking up every single night to the sound of bombardment. what it does to you, what it does to your children, waking up to neighbors, you know, screaming and shouting because the house next door was bombed. terrible. and i was there just for one night. imagine going through this for seven weeks, not being able to sleep one night throughout the night because you're simply worried. are you going to make it through the night or not? >> a final thought, juliette, before i end our conversation. of course unrwa has not been spared in this conflict. talk to us about the heavy price that your organization has paid.

>> 108 of my colleagues were killed during the war. the loss and the trauma inside unrwa is huge. i had the e honor to reunite wi some of f my friends and colleagues who are literally on the front lines, bringing assistance to pepeople in need, doing everything possible to manage our shelters. they are displacaced themselves. they arere exactly like the res of the communities. many told us stories of sheer horror really, leaving their homes in the middle ofof the night, leaving everything behind. many are getting reportsts that their houses were bombed. they lost everything almost overnight. yet they are there on the front lines. unrwa is there delivering assistance. now we're hoping with more assistance, we're going to be able to provide for the 1 million people who are taking shelter in unrwa facilities across the gaza strip.

>> juliette touma in east jerusalem, thank you for this conversation. >> thank you. now, u.s. forces in iraq and syria have faced dozens of attacks in the past month, including four separate times on thanksgiving day alone. that's just ahead.

a cnn team saw clashes near a west bank prison where some of the palestinian prisoners were released. before they were released, tear gas was used to try to disperse palestinians, including some who were throwing rocks. the palestine red crescent says a 16-year-old and a 12-year-old were shot and injured. cnn is reaching out to the idf for comment. a u.s. official says american forces in iraq and syria were attacked four separate times on thanksgiving. cnn's alex marquardt has the

details. >> reporter: the number of attacks on u.s. and coalition forces in iraq and syria has now shot past 70 in just the past few weeks. four attacks alone on thanksgiving day, on thursday according to the pentagon. rockets and drones were used to try to strike two bases in iraq and two sites in syria. there was no damage reported, nor were there casualties according to the pentagon. but the growing attacks highlight the concerns about a wider conflict that could draw in u.s. troops. the u.s. has retaliated and tried to send a message of dete deterrence, the pentagon says, including hitting two locations in iraq earlier this week which belong to the iran-backed hezbollah following an earlier attack by the group with close-range ballistic missiles. in all, the u.s. has now carried out four sets of air strikes. the u.s. strikes included three

in syria against facilities tide to iran's revolutionary guard and iran-backed proxy groups. the pentagon argues that the deterrence is working because the conflict has not yet spread more widely in the middle east. alex marquardt, cnn, washington. the world health organization is advising people in china to do what they can to reduce the spread of infectious disease. that includes staying home when they are sick and wearing a mask when it is appropriate and using good hand hygiene. as for visiting china, the who is not recommending that travelers change their plans or take any particular precautions other than to avoid traveling if they are sick. cnn's ivan watson has more. >> reporter: long lines of patients at crowded chinese hospitals. a warning from the world health organization about an upsurge of respiratory illnesses among children in northern china.

and administrators from several pediatric hospitals in and around the chinese capital saying the spike in patients exceeded their capacity. >> should people be worried? >> i don't think they should be too worried because we have to look at a number of factors. the first is that it is winter, and it's cold, and wherever you have this, you're going to be getting an increase in respiratory infections. >> reporter: the w.h.o. says according to chinese government data, there's been an increase of rsv, aden know virus, and influenza since october, and an uptick of micro plasma pneumonoa since may, but not a novel pathogen likike covid-19. chinese health officials reported the increasases to the w.w.h.o. but a are dowownplayin severirity of ththe strain of pneumonia, which the w.h.o. says can be treated with antibiotics. >> so far, there is just zero evidence that there is a new virus being circulating in

beijing or elsewhere. >> reporter: the global covid-19 pandemic first appeared to originate in the chinese city of wuhan in late 2019. critics accused the chinese government at the time of not being transparent about what later became a global health crisis. long after the rest of the world moved on from social distancing, beijing maintained strict covid restrictions. epidemiologists say the surge in illness now is china playiying catchup to other countries. >> what we are seeing is what actually has been seen in many other countries before, is that after covid, where kids get together, there will be an increase in respiratory viruses. >> reporter: but the increase is putting real pressure on some chinese hospitals, where doctots say patitients have e to wait h to get an appointment. >> translator: every night we have doctors f from difffferent departments working overtime, and each doctor will take at least 30 online consultation

sessions per night. >> reporter: due to china's relatively underdeveloped primary care system, hospital emergency rooms often serve as the first point of contact for patients with even mild illness. so during flu season in china, sceneses like this aren't ununu. evenen when n they're sick and receceiving an iv drip, childre are expected to do their homework. health offfficials are urging parents not to rush their kids to children's hospitals in china's first winter since covid. ivan watson, cnn, hong kong. >> we'll be right back.

europe's tallest and most active volcano erupted just a few hours ago. scorching hot lava began streaming out of mount etna late friday. in this video, you can see lava and clouds of smoke rising from the snow-covered peak. the aetna observatory issued a flight alert, but italian news reports say the closest airport remains unaffected by the volcanic activity. an eruption back in may left runways covered in ash and flights grounded.

black friday, the day after thanksgiving, has long been one of the biggest shopping days of the year in the u.s. but it may be losing its retail luster. cnn's ivan rodriguez takes a closer look. >> reporter: black friday historically marks the start of the holiday shopping rush, and when retailers claim they have the best deals available. but this year there seems to have been a different tactic from many retailers, which could result in a slower than usual shopping day. for many shoppers on black friday, the day begins bright and early. >> for me it's about tradition and family. i've got my daughter and niece here with me. we have my niece sleep over. we come to the mall. we're here by 6:00 a.m. we shop till we drop. then we head home this afternoon. >> reporter: this year retailers are departing from only offering their claimed best deals the day after thanksgiving by rolling out black friday-like sales weeks in advance, meaning long lines like these might not be a common sight across department stores this black friday. but it doesn't mean consumers

won't be shopping at all throughout the weekend, which could be good news for small businesses. >> i just feel really lucky and blessed that we've had people who have been loyal to us. >> reporter: this year, about 60% of holiday shoppers are likely to choose small business saturday for holiday shopping, which is slightly higher than the 56% of shoppers likely to shop on black friday according to a report by bankrate. some analysts say that social media is now the place where some are finding inspiration. >> the toy space as well has a lot of influencers, parenting influencers showing off what they're getting their kids and really influencing what those top toys of the year that are likely going to sell out. >> reporter: in recent years, the traditional black friday has undergone a noticeable evolution, especially for those no longer interested in doorbuster promotions. the november through december holiday shopping season accounts for about 20% of retailer sales for a full year. the national retail federation forecasts holiday sales this year to increase 4%.

that's slower than the 5.4% increase in 2022. in atlanta, i'm ivan rodriguez. thank you so much for your company. that wraps up this hour of "cnn newsroom." i'm laila harrak. kim brunhuber picks up our coverage after a very quick break. do stay with us.

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