san francisco's leadership is failing us. that's why mark farrell is endorsing prop d. because we need to tackle our drug and homelessness crisis just like mark did as our interim mayor. mark farrell endorsing prop d, to bring the changes we need for the city we love. san francisco's leadership is failing us. that's why mark farrell is endorsing prop d. because we need to tackle our drug and homelessness crisis just like mark did as our interim mayor. mark farrell endorsing prop d, to bring the changes we need for the city we love.

free panel at four patriots.com i'm pete muntean at reagan national airport. this is cnn there are 18 days to go until the election nearly 10 million americans have already cast their ballots and the universe of persuadable voters is narrowing. >> vice president harris is seeking the mount by doing interviews in nontraditional places podcast radio shows, even fox news. and this week she has pretty much taken up residency in those blue wall states, joining me now is one of the architects of the harris battleground state strategy campaign senior adviser, david plouffe, nice to see you. thank you so much for being here let's talk about those blue wall states. >> she is in michigan today. does the campaign, do you now believe that those states, michigan, pennsylvania, wisconsin, that's the most favorable path to victory and

is the sunbelt more out of reach at this point? >> not at all. i mean, we have multiple pathways to 270 dana that i think is really important in a presidential race so when you look at nevada and arizona, georgia, and north carolina they're all incredibly close as are the blue wall states. so there are seven states that are going to come down to a very small margin. and we're trying to reach every voter weekend that's voters who haven't yet decided who are going to vote. voters that we think are going to support us who haven't decided whether to vote yet and want to close as strong as we can know. we think all seven states now remain incredibly competitive. and kamala harris has a pathway to win in each of them let's talk about the messaging in order to reach those sliver of voters and all of those heaven at key states, your campaign, the candidate herself, gotten a lot more aggressive in going after donald trump's behavior. >> just one example is a new ad from your campaign and i want to play donald trump makes a

lot of promises, but we can be sure of one thing if he wins, he'll ignore all checks that rain in a president's power. >> a second trump term more unhinged, unstable, and unchecked david nearly everyone of donald trump's opponents over the past nine years or so, made their race about trump's behavior or his character and almost all of them have lost marco rubio, hillary clinton, nikki haley, and just naming a few there. >> what are you seeing in your data? that makes you think this is going to help you right now well, i'm glad you asked about data, dana, we're obviously not going to do things that are not consistent with how we think we will win this race with the voters that decided. first of all, we just read this morning trump's own campaign is saying the reason that he's canceling appearances, he won't do a town hall on your network, won't do a second debate is because he's exhausted so this is important. i've worked in the white

house. it's the hardest job in the world. and i think it raises real questions if somebody can handle the campaign trail because there are so exhausted whether the fit to be president now that add all the other messaging we're doing. and i think you just have to watch him every day. he is more unstable, more unhinged and he's got a plan and project 2025 that wants to give him unchecked power someone like that needs guardrails. he's saying he doesn't want any guardrails were also making sure that all the other people who worked for them, former chiefs of staff, national security advisers, defense secretaries, our inner advertising. so that people say the people closest to him say this about him, but we're very much connecting it to the average person which is someone like yes wants to enact a reckless tariff and tax plan that would add thousands of dollars to the average middle-class families tax bill. he tried to get rid of the affordable care act at times he wants to do it again, you're going to pay a big price for his instability and the fact that he is after unchecked power. so when we talk to those

swing voters that are still deciding, the notion were trying to paint a picture. one of these two people is going to be in the white house when you think about donald trump, increasingly unstable, desirous of unchecked power. how's that going to work out for you? and what we hear from a lot of voters is deep concern unstable, unchecked power old. but particularly those first two words, you repeated several times just as you did in the ad, which makes me think that those are the ones that are sort of pinging, if you will, in the focus groups with persuadable voters maybe don't forget unhinged. >> yeah. >> so this is an important part of the close. obviously, we're talking about the economy. we're talking about health care, we're talking about abortion, but people are deciding, people are voting now. there are casting their ballots as we speak. the people who have yet decided to devote every day, some of those people decide who to vote for. so we're trying to paint the picture the two people who will be in the white house, either kamala harris or donald trump. what that will mean for you and your family. >> so david, let's talk about the other side of this equation

right now. and what donald trump and his fellow republicans are doing where they think that they can get those persuadable voters. republicans have spent 21 million first on ads focused on lgbtq rights. in particular one-third of total spending just this month has been on trans ads, warning americans about, about trans people you are too young, but i remember 2004, i covered the george w bush election campaign. they successfully used same-sex marriage as a wedge issue, and it helped them win ohio and we're hearing concerns from democrats that these republican ads on trans issues is the 2024 version of that concern that you're not responding? >> why not? >> well, first of all, dana, i think think.com, harris actually spoke to this in the fox news interview so this policy is one that was in place

during donald trump's administration. so huge hypocrisy here what we see some voters is they are more concerned about their pocket book, about their health care, about leadership qualities. the other thing i'd say is this is very regulatory about who donald trump and his campaign are. their focus is basically the majority of their campaign right now is on two inmates than their health care which courts have said they need to be provided. and donald trump's administration, paid for. so you're paying a lot of money to tell voters otherwise, do you want to spend some of the millions and millions and millions that you have to combat that or you don't see that their ads are working. we're going to make the case. we think we need to make with the voters that will decide this election. i think if this was politically powerful for them and the way they're suggesting, listen, we never had ourselves with a lead in this race. we started this camp if anyone, kamala harris became the nominee, 67 points down in every battleground state have

closed the gap we are in a tied race and we don't think ultimately that's going to drive vote and that's always what matters most to me in any political professionals what's actually going to cause somebody to decide to vote for you who wasn't. well, what's going to cause somebody to vote for you that wasn't i also think presidential campaigns generally have been successful when there were about big things. and donald trump right now is a very small things, which i think is a big contrast with how kamala harris is closing this race. >> there are a number of key groups in the democratic coalition. i don't need to tell you who are not supporting kamala harris in the same numbers that they did for joe biden, who obviously beat donald trump black voters, latino voters, especially the men in those groups where do you think you can make up for what we're seeing in the deficits in the polls. >> well, first of all, dana no election is exactly the one previous, right? and so i'd say that the biggest thing

demographically having this election which it's curious to me, it doesn't get more attention than it does is donald trump is facing historic gender gap with women and if you look at young women, he may end up losing them by 40, 45 points, and those younger women turn out at higher rates than younger men. so we have some real strength on our side obviously, kamala harris, who spoke to this. i think this is the right approach. it's certainly been her approach and her dictate to us is we're going to treat every cohort as if they are swing voter universe whether those who black men, black women, latino, men, latina women so the way i think about it, we're focused on seven states. do i think we can reach our numbers with the voter cohorts you just mentioned, consistent with our strengths and other part of the electorate to get a win number and get to 270 electoral votes. i do. other thing i think particularly important with legend voters is in florida, donald trump's going to win latino voters. florida is a big state. so any national poll, and i generally think national

polls are completely irrelevant as you look at the presidential race. but we're focused on what is our latino number in arizona, in nevada with a puerto rican community throughout pennsylvania, philadelphia as the second high i asked population of puerto rican voters in the continental us after the new york. so in those states, but we're going to fight for every vote, whether that's, you know, with our television ads, the candidates scheduled immediate. she's doing, but very importantly, the ground game. i think door-knocking is going to be more important in this presidential race than anyone i can remember in recent memory memory and i think we've got the organization to be out there because there are still voters at this late date, as much as you and i have focused on this race who are just beginning to check in and have somebody from the neighborhood come and listen to them and have a conversation with them. is incredibly important. >> i'm glad you brought that up. we are out of time. we've come back and talk to me more about the ground game. i'm just putting you in the spot right? on the air david. thank you so much. great to see you. >> good to see you, dana. >> we will be right back. >> don't go anywhere

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battleground states. they're not saying the three blue wall states are more important than the four sun the belt states. we don't know if they're treating them equally in their minds, but they are in terms of spending. so this late stage in the campaign, the fact that there are still so many routes to the presidency that is key. i thought on the trans issue, your questions there, so key thinking it back to 2000 for that gay marriage question in ohio yes, it's a different different time, a couple of decades on. but it is resonating out there and worrying some democrats. he is saying, this isn't new to them. they obviously know this because they do focus groups every night, all the dial testing, saying we don't think it's going to drive the vote. so my question here now is, are they truly, what did they believe it is not drawing? driving things or are they worried if they defend it that will create even more issues for them, give it more oxygen. and as he said, he mentioned the word unhinged. that is clearly they still believe that

they have a lot of mileage, yet to go to disqualify donald trump from the presidency. but your question so astute nikki haley, marco rubio, hillary clinton, they've all tried to sort of paint him as unacceptable, unqualified. it didn't work for them, will it now it's a different time. i'm struck by one thing i learned this week. one voter said january 6 happened since the 2020 election, was not part of the last election. it's a part of this election. donald trump is it's a different person with a different record than before, but david plouffe, their said that door-knocking will be the most important thing that means they are betting everything on their ground game. >> they sure are any promise to come back to talk about that. >> he should. >> thanks, jeff. appreciate that. coming up the harris and trump teams are dishing out. well over 1 billion with a b dollar to reach a very, very, very small sliver of voters it is that show me the money. what does that? that's just cash. okay. harry enten is coming up,

will have his mic on when it comes back to before election day. >> vice president harris basis voters thanks to pressing questions lie. >> anderson cooper moderates a cnn presidential town hall, kamala harris, wednesday at nine eastern on cnn flight bag. we are go for launch. >> that the one so much that open kitchen walk-in closet with the tie game we've got a problem how can you sell her house? >> were stuck on a space station for months door. >> open door. gives you the flexibility only to sell and buy on your time

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1805 8419 to three lives, better, debt-free i'm gone, alvarez, covering the harris-walz campaign cnn get this nearly 1.5 billion dollars. 1.5 billion has been spent on presidential ads in just the past three months since vice president harris ascended to the top of the ticket in july democrats have spent a jaw dropping 925 21 million, 921 million for democrats. eclipsing the 569 million shelled out by republicans, nearly all of that

money is targeting a very, very small sliver of the american population across a handful of states cnn's harry enten is here to help break down the number. so harry, so much money so few voters oh my god, i wish i could get some of that money. >> my god, i've made me then you know, i be able to afford a little bit better dinner. >> let's just talk about the money that's being spent in the battleground. >> found states from this point onwards since october 15th onward from candidates, parties, and pecked. look at this $351 million will be spent over the next few weeks. oh, my god. all of that money going into so few states. now, what type of numbers are we talking about? terms of how many voters this is targeting? well, how many voters are there nationwide, there's over 200 million voters. but in those key battleground states, what are we talking about in terms of registered voters only about

45 million voters and over, as we pointed out, 351 million dana, and it's just a subset of voters in these states that these ads are targeting. >> absolutely right? so how many undecided voters are there in these key battleground states, while i'm vote choice, what are we talking about? we're talking about 5% of voters who say they're undecided how many voters is that? >> that's only about 2 million voters. >> now there may be folks who are undecided about vote choice or know who they would want to vote for, but aren't necessarily going to turn out. so let's take a look at that. all right. what are we talking about in those key battleground states? those who say that there are less than likely very likely to vote. we're talking about 11%, 11%, but that's only dana, about 5 million voters. so we're talking about a very, very small portion of the electorate in these key battleground states. >> okay, so you're on, because you can do matt, so i don't have too much money is being

spent per voter just showed yeah, this is where it gets a little bit crazy. so look, let's all summit up, right? we're talking about a very small spice slice of the electorate that is being fixated on. again 200 million voters plus nationwide, the battleground targeted voters when you account for the likelihood to vote, as well as those being undecided, we're talking about five to 7 million people so how much is being spent on those folks well, it's unbelievable. we're talking about 351 million being spent overall how about spending? and targeted per voter guide, we're talking look at that 50 to $70 per voter. it's unlivable. i couldn't imagine all that all those ads, it honestly makes me shiver up down well, you know, i mean never mind i was going to say something that i'm not going to say, but no but won't move to walk to your left a

little bit because i want our viewers to see it again. >> well, not that much. 50 to $70 per voter. >> yeah than two weeks, by the way, in two weeks did very little time left a lot of ads. >> i just that would be way too much for me to have to turn off my television. but always turn into your show. >> thank you. >> especially especially great to have you on this friday. >> harry. thanks. >> happy friday. good shabbos you tell thank you so much for joining inside politics. cnn, news central starts after the break face of american foreign policy is going to be lonely america first here and all the lessons of history, america first up the weeds of comedy, especially sunday at 8:00 on cnn. now is the time to go back in time. and shine a light on the family journey that led to you detailed dna results inspiring

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