>> empower. >> i got. >> her a little. >> something. >> a little something, dad. >> hold up. >> won't rolled his 401 k account into an empower ira. >> and it's. >> grown nicely. i'm for team splurge. >> thanks, grandpa. >> get good at money so you can. >> be a little bad. >> empower. >> when there's a. >> strong connection. >> between a therapist and a client, it's transformative. you can see when they come to the session. just the difference, the excitement in their eyes. because it's working for them. >> by the time a client meets with me, betterhelp has already done the pre-work to make sure we're a match. >> being part of. >> betterhelp, i work with clients to rewrite their own story. >> guys reach peak performance through row with access to prescription medications uniquely designed to suit your needs. we got you. connect with the provider at prokopec.

>> my name is. >> dave and. >> i hate money. >> which is why i don't like rocket money. rocket money notified me i could save money by finding and canceling unwanted subscriptions in the app, which is great for people who love money. but that's not me. >> lockerbie february 16th on cnn you're in the cnn newsroom. >> i'm jessica dean in new york. and we are following new developments tonight in several legal setbacks for the trump administration. a court ruling has halted the president's plans to eliminate most of the workforce of a major u.s. humanitarian agency. hours earlier, crews were seen removing signage from usaid from its headquarters there in washington, dc. the judge's ruling, preventing more than 2200 people from being placed on administrative leave. he also ordered the government to reinstate 500 workers who had already been placed on leave. it's an agency trump's daughter

ivanka once championed when she served as a white house adviser. cnn's betsy klein joins us now. betsy, walk us through these details. >> well, jessica, president trump and his team are fundamentally changing the role of the u.s. in the world on humanitarian aid. and if this feels a little bit jarring, it's because president trump himself was once a vocal proponent of usaid. and i think no one tells that story better than his daughter and former senior adviser ivanka trump. now, this was such a priority for president trump back in 2019 that it was a key piece of his state of the union address unveiling plans to sign an executive order launching the women's global development and prosperity gdp initiative, which he signed in the oval office just a few short days later. now it was a priority for ivanka. she spearheaded it. it fell under the umbrella of usaid, and therefore it was a priority for president trump. now, sources that we spoke to who worked

closely with her, as well as beneficiaries of this program, talk about the real impact it had on millions of women around the world. one woman, who was a farmer from the country of georgia, told cnn. when i saw president trump was elected again, i thought it was going to bring more support for women's economic empowerment because he loved this program. now, this program was aimed at helping empower women economically abroad. it helped close the digital divide, combat food insecurity. it did things like provide capital for women entrepreneurs looking to launch small businesses, and it was actually rebranded and continued to be successful during the biden administration. but after five years of its existence, it was shut down just last week during a stop order applying to many. usaid programs. but really, all of this underscores a major pivot for president trump on the topic of foreign aid, as he looks to slash federal spending and some real

concerns from sources we've talked to on programs like this that are tools for soft power and who might fill that vacuum in the absence of u.s. leadership abroad, jessica. >> and betsy, the president also announcing this plan to gut the existing board of trustees at the kennedy center for performing arts there in washington, and to have him take over as chairman. what can you tell us about that? >> yeah, a really dramatic and unexpected move from president trump last night announcing his plans to gut members of the kennedy center board of trustees and also to oust its existing chairman. that's david rubenstein, the billionaire philanthropist who obviously has been a very close ally of former president joe biden. trump saying that he would be the new chairman. now, the kennedy center has a very long and storied tradition of bipartisanship. presidents of both parties appoint members that serve long terms, and they work together to select the kennedy center honorees, among other issues. but really, all of

this an unprecedented move. the kennedy center, for its part, said in a statement, there is nothing in the center's statute that would prevent a new administration from replacing board members. jessica. >> all right. betsy klein in west palm beach for us. thank you so much. also, earlier today, a federal judge blocking elon musk's doge agency from continuing to access the treasury department central payment system. and now just into cnn, the white house is responding. this is what they're saying to that ruling, quote, these frivolous lawsuits are akin to children throwing pasta at the wall to see if it will stick. grandstanding government efficiency speaks volumes about those who'd rather delay much needed change with legal shenanigans than work with the trump administration of ridding waste, the government ridding the government of waste, fraud and abuse. the judge in that case has ordered the administration to appear in court on friday, where they will argue against over a dozen state attorneys general that will decide whether the temporary restraining order continues or if it is lifted. axios senior

contributor margaret talev is here to talk more about all of this. margaret, good to see you on a saturday evening. thanks so much for being here. we're getting our first response that i yeah, that i just read there from the white house responding to this ruling about those treasury department payments. look, the fact of the matter is people elected president trump knowing full and well he had big plans to dismantle and disrupt major parts of the federal government. he promised it. and this is what he is doing. what is interesting is we are seeing the court system, not democrats who are acting and not even congress, really, as the check here. what do you make of how this is being responded to? >> well, jessica, i. think you. >> are seeing some democrats respond. many of the attorneys general who brought the litigation are democratic attorneys general. but the reality in washington is that the the balance of power depends on who controls each of those

bodies. and right now, the democrats are not in control of the u.s. house and not in control of the u.s. senate. so they can slow the wheels of government a lot, but they cannot block in the same way they could if they were in the majority. and i think what you're also seeing is president trump really taking unprecedented steps. uh, absolutely. testing the boundaries, both of the law and of the system's ability to slow him down. and so under both of those scenarios, it's completely inevitable and predictable that this would all end up in court. but i think what you're seeing in the case of doge and the treasury, uh, is even a little bit more complex for two reasons. one, americans didn't elect elon musk. and so you're even starting to see in early polling, it's very early. i don't want to overinterpret it, uh, that americans are not completely comfortable with elon musk being empowered in these ways. right. and the other is that what we're talking about here, in the case of the treasury systems, is people's

personal financial data and data that may relate to their benefits, future benefits such as social security. and so i think one of the elements i'm very interested to see, but we're also hearing just even anecdotally as well as i think we will see this in polling also from, uh, from voters, from older voters across party lines, is that they're very, very concerned that their access to money and benefits and entitlements and things like social security not be altered in any way as a result of what's going on. so we've talked about a number of things, the kennedy center and what's going on with usaid. and all of these things are meant not only to be extremely disruptive and test the boundaries of power, but to move very quickly before anyone can stop them, to be able to go to the base after the first 100 days and say, we said we were going to do this and we did it, and now we're beginning to see the machinery respond to

that. and in the judicial system, this already involves and is going to continue to include many republican nominated judges. district court judges also, who are saying, hang on a second, uh, we need to understand what the law actually allows you to do. >> yeah. and kind of slow it down just a little bit. in some cases. you mentioned this a little bit, but, you know, republicans we've talked to we just had tim burchett on last hour say they are very confident in musk and his allies, many of whom are in their 20s, early 20s, that this is a secure process, that they don't need any more, they don't need any background checks, they don't need to know more. we feel fine that they have access to these incredibly, um, you know, all this private data and these incredibly important systems that are responsible as you, as you know, for distributing these payments to americans. but but you also note that americans are starting to get nervous about that. do you think that that explanation is going to continue

to hold when you're talking to, like you're saying, senior citizens that are worried about payments or people who rely on some of these programs that are just nervous about what this might mean? >> yeah. and i saw that interview earlier this afternoon. i to some extent, i think it is going to depend on how the public reacts. and i think the other reality is that republican members understand that president trump is more popular than they are in their party, and more powerful than they are in their party. and even though he comes in now, this being his second term as a lame duck president who cannot run again under the laws of the united states, it doesn't mean he can't wreak a lot of havoc for them. so at this moment, even republicans who've got some heartburn about this are incentivized to choose their words carefully or just, uh, you know, keep it on a slow burn for a while. and we're going to see a lot of republicans say, no, this is great. this is exactly what we want. i think it's going to take some time for the public, uh, opinion to sort of

catch up for people to understand. and then i think you're absolutely right. look, if a wide array of americans are very comfortable with elon musk and like, six guys, you've never heard of getting in and touching on their personal data, um, then then this will truly be only up to the courts to decide if americans are uncomfortable when it comes a political issue in the midterms. that could change. it's very early. i don't think most of the public, i think the public is hearing bits and pieces here, but i don't think most americans pay attention with the same granularity that we do in covering these issues. it's going to take a few weeks for people to catch up to the reality on the ground. >> yeah. and then you're exactly right, margaret. then it's up to them to decide what they think about it. and if they want to change the direction or keep the direction. margaret talev, thank you so much for being here. we appreciate it. >> thanks, jessica. >> still ahead, celebrations after three israeli hostages are freed. but their frail appearance. look at this

difference. also causing a lot of alarm. how their families reacted to seeing them. and we look at the lives of south florida's h-2a visa workers, migrants legally recruited from mexico to take part in the grueling labor needed to keep america's farms running. you're in the cnn newsroom. >> the last thing you think is someone's going to pass away. >> everybody watched him become this force. >> none of. >> us is perfect. >> coby lived. >> it in a way that the world watched. >> the finale of coby the making of a legend tonight at nine on cnn. >> my moderate. >> to severe plaque psoriasis. held me back. but now with. >> skyrizi. i'm all in. thanks to skyrizi, i saw dramatically. clearer skin and many even achieved 100% clear skin. >> don't use if allergic serious allergic reactions, increased infections, or lower ability to fight them may occur. before treatment, get checked for infections and tb. tell your doctor about any flu-like symptoms or vaccines with skyrizi. >> nothing on.

>> my skin means everything. >> ask your. dermatologist about skyrizi. >> today. >> the fact that saint. >> jude takes care of all of this. >> this is what's keeping my baby girl alive. >> it's everything for us. we wouldn't know what to do. >> if we couldn't. >> afford for our. >> little girl. >> to survive. and saint jude. gives us that. >> and so, babe, it's done. >> i just sold my car to carvana. >> i just. >> entered my license plate and. >> i. >> answered a few questions. >> bam! >> i'm dropping. >> it off and getting paid today. >> how convenient. >> is that? >> thanks for choosing carvana. sell your. >> car today. >> and get. >> paid the same day with carvana. >> when my hair. >> started thinning. >> i didn't want to hear the wisecracks. >> i was ignoring my hair because i was a full time working mother. but luckily i found nutrafol. >> my hair was getting stronger. >> and thicker. >> i finally. >> feel like myself again. >> dexcom g7 sends your glucose numbers to your phone and watch, so you can always see where you're heading without fingersticks. dexcom g7 is the

most accurate cgm, so you can manage your diabetes with confidence. this is what it. >> feels like to file. >> with taxslayer. >> confident you'll get your guaranteed maximum. >> refund. >> pick from my branches. >> no, wait, wait. oh oh. >> taxslayer. >> file. fearlessly. >> i started brightstar care to provide a higher standard of care. it's been my goal for 20 years and it always will be. if you're an experienced caregiver with that same passion, join the brand that supports you most. >> let the conclave begin. >> you are. >> steering this conclave. >> exactly where i. >> do not. >> know. >> but that firm hand of yours has its admirers. rare is. >> the film that endlessly entertains and is a stunning cinematic achievement. >> your ambition has not gone unnoticed. >> conclave is nominated for eight academy awards, including best picture of the year. >> i have a responsibility. >> to ensure that the decisions we make are the right ones.

>> this year, have faith conclave rated pg. >> feeling backed up and bloated. good thing metamucil fiber plus probiotics gummies work harder for your digestive system with fiber to help promote gut health, and probiotics to help relieve occasional bloating so you can feel your best. metamucil fiber plus probiotics gummies. >> you go to sandals. >> to get really. really close. >> to the caribbean. >> we should. >> do this. >> every morning. >> sandals valentines sale is now on. save up to $1,000 and get a candlelit dinner for two. >> ever feel like a spectator in your own life with chronic migraine? 15 or more headache days a month, each lasting four hours or more? botox prevents headaches in adults with chronic migraine. in a survey, 91% of users wish they'd started sooner. so why wait? talk to your doctor. >> botox effects may spread hours to weeks after injection, causing serious symptoms. alert your doctor right away as trouble swallowing, speaking, breathing, eye problems or

muscle weakness can be signs of a life threatening condition. those with these conditions before injection are at highest risk. side effects may include allergic reactions like rash, breathing problems, dizziness, neck and injection site pain and headache. don't receive botox if there's a skin infection. tell your doctor your medical history. muscle or nerve conditions like als, myasthenia gravis or lambert-eaton syndrome, and medicines like botulinum toxins, which may increase the risk of serious side effects. >> chronic migraine may still keep you from being there. ask your doctor about botox today. learn how abbvie can help you save. >> i brought in ensure max protein with 30g of protein. those who tried me felt more energy in just two weeks. here, i'll take that. >> ensure max protein, 30g protein, one gram of sugar and a protein blend to feed muscles up to seven hours. >> welcome back. >> have i got news for you? next saturday at nine on cnn. >> the parents of slain israeli american hostage hersh goldberg polin have a clear message for

president trump. bring every hostage home this week. for now, though, the gradual approach continues, going through several phases. we're in phase one today. israel welcoming the release of three additional hostages who were held captive by hamas for 491 days. but there was a lot of concern as people around the world and in israel saw the frail condition of those israeli captives. cnn's jeremy diamond joins us from tel aviv with more on this. >> well, we are in hostage square, where earlier today we witnessed very emotional scenes as hundreds of israelis gathered here to watch as those three israeli hostages were released from hamas captivity after 491 days. but it was really a roller coaster of emotions. initially, yes, there was the wave of relief as those three hostages emerged in live pictures for the first time after more than 15 months. but then there was also some pained looks on the faces

of many here, as they realized the state in which those three israeli hostages were emerging, all three of them looking quite frail and emaciated after their time in captivity. it was particularly striking to see the image of eli sharabi, a 52 year old who was taken hostage from kibbutz be'eri on october 7th. the difference between how he looked before he was taken hostage and how he looks now really striking. clearly, he has lost a lot of weight, and really, these images are driving the israeli public to focus on the remaining hostages in gaza. and these images driving a public debate here in israel over the fate of this cease fire agreement, with many saying that it is a reason to push to extend this agreement and to ensure that all of the remaining hostages in gaza come home. now, earlier this week, it's important to note that the israeli defense minister, the former israeli defense minister, yoav galant, noted that the agreement that is bringing these hostages home now is identical

to the one that hamas agreed to in july. and his point being that all of that has happened since then are wasted months during which many of these hostages have faced dire conditions. but in addition to that sense of urgency, we did see the emotional reunions between these three newly freed hostages and their families, many of them meeting initially at the military base in southern israel, and then others also meeting with them at hospitals in central israel. in addition to that, we've seen as 183 palestinian prisoners have been released from israeli prisons in exchange for those three hostages. they include 18 who were serving life sentences. several of those will be deported to third party countries. 111 of them were detained in gaza over the course of this war. since october 7th. we know, of course, that some of those who have been detained in gaza were rounded up as part of israeli military operations in

the gaza strip. many of them held without charge or without trial, and now indeed being released as part of this agreement and on the palestinian side as well, both in gaza as well as in the west bank, we have seen images of people reuniting with family members and also, of course, several individuals who were taken to hospitals after their time in israeli prisons. jeremy diamond, cnn, tel aviv. >> jeremy, thank you. and after last month's deadly terror attack, city officials are on alert in new orleans. they're ready for anything they say. but aware that football fans are just looking forward to the super bowl. we're going to have the latest on those preparations. and what's a party in the streets? that's next here in the cnn newsroom. >> cnn presents. >> hbo's real. >> time with. >> bill maher. >> tonight at eight on cnn. 7 million u.s. businesses rely on tiktok to compete. >> within a week of posting, i had over $25,000. >> in sales. >> i don't. >> have $1. >> million to. >> put towards marketing. >> and branding. tiktok was the way and it saved my company.

>> we had a video do really good this week. sales were up 29%. >> about 80% of my business right now is from tiktok. >> small businesses thrive on tiktok. >> tiktok brings in so much foot traffic. >> i need. >> tiktok to keep growing. we have so much more work to do. >> selling a car is a big deal. you've had some big moments, okay, and some wrong turns. but when you're ready. to sell, cargurus is a big help. >> get multiple. >> offers instantly so. >> you choose the best deal. >> cargurus. >> the number one most visited. >> car shopping site total beats. >> america's best selling. >> beats brand, is available at walmart. >> total beats. blood pressure support soft. >> chews contain a key. >> ingredient clinically shown to deliver two. >> times better blood pressure support. take control. >> of your health. >> head to walmart and get total beats. >> blood pressure support. soft chews. >> today. >> nice going lou. nothing like a little confidence boost to help ease you back into the dating scene. of course, that also includes having a smile. you feel good about. >> fortunately. >> aspen dental specializes in

dentures and implants made just for you with affordable options and flexible ways to pay. and now they're $0 down plus zero interest if paid in full in 18 months. helping our patients put their best smile forward. it's one more way. aspen dental is in your corner. >> amazing. >> jerry, you got to see. >> this saying that. >> trust me, after. >> 15 walks. >> gets a little old. >> yeah. >> stop waiting. start investing. >> e-trade from morgan. >> stanley. >> greatness hurts but sometimes you gotta put. >> on your game face. >> that's why. tylenol provides fast, effective pain relief. >> that's tylenol. >> that's care without limits. >> safelite repair. >> perfecting your. >> swing is. >> hard. >> nice shot. >> dad. >> oh. >> safelite replace. >> but replacing. >> your windshield doesn't have

to be. go to safelite. com and schedule a replacement today. >> woo! still searching for the one. >> olay super cream with spf. the power of 5 in 1 super. cream to. >> hydrate, smooth, brighten, firm and protect skin. >> just drinks it in to boost cells for more resilient skin. it's super cream only. olay. >> precise designs. >> subtle curves yeah, it is weird that we still call these things phones. well, yeah. they're more like mini computers. precisely, next slide. xfinity mobile customers are connected to wifi 90% of the time. that's why our network has powerboost with wifi speeds up to a gig where you need it most. so, this whole meeting could have been remote? oh, that is my ex-husband who i don't speak to. hey! no, i'm good to talk! xfinity internet customers, cut your mobile bill in half for your first year with xfinity mobile. plus, ask how to get the new samsung galaxy s25+ on us. feeling under the weather after the big game? you need a dose of comedy. or a feel-good movie.

maybe some reality tv. at xfinity we know what we need for sick monday. extra-strength wifi built for streaming, so you can make the most of your “sick” monday. stream all day with xfinity streamsaver. get netflix, apple tv+, and peacock for just $15 a month. and learn how xfinity rewards members can get a food delivery gift card when they add streamsaver. bring on the good stuff. >> let's put millions of. >> solutions in. >> the ground. >> together. >> i'm anthony davis. join me as we prank some of the biggest names in the sports world. it's like impractical jokers. >> it's tricky. >> only a lot taller. >> foul play with anthony davis february 16th. after nba all star coverage only on tbs. >> closed captioning brought to you by book.com. >> if you or. >> a loved one have mesothelioma, we'll send you a free book to answer questions you may have. call now and we'll come to you.

>> 808 two one 4000. >> super bowl lix kicks off in a little over 24 hours, and as eagles and chiefs fans descend on new orleans ahead of the big game, tighter security measures are on full display there in new orleans. the super bowl coming just about a month after a terrorist attack on bourbon street, killed 14 people. cnn's senior national correspondent ryan young has more on the preparations underway. >> you're going to see drones. you're going to see helicopters. you're going to see boats in the river. you're going to see people on rooftops, sniper teams. >> this is the man spearheading super bowl security for the federal government. >> you will. >> see more bollards in place. you'll see more temporary barricades in place. you'll see blast shields in some locations. >> homeland security investigators, the division that is leading coordination this year, granted cnn access as they prepare for at least 700 federal

officers to descend on the big easy. so you guys have been training nonstop. what do you use a building like this one for? >> the entries. >> are never the same. >> they learn how to. >> navigate corners, and. >> they learn how to. navigate different pieces of furniture. >> these things test them. >> in this. environment where they can. >> make. mistakes and. >> learn, so they can apply. >> that to. >> real world scenarios. >> security around the super bowl is always high, but this year there is an additional layer of concern. after a lone attacker drove his truck down the city's beloved bourbon street in the early morning hours of new year's day, killing 14 people and injuring 35 others. >> but lone wolf is hard to defend against. so what do we do? we harden the places we can as best we can. we stay vigilant. >> we know that we're ieds put in coolers in that last attack. luckily, they didn't go off. >> there will be checkpoints set up all over areas will be on the lookout for those things. our plans are very comprehensive and all of our agents and law

enforcement personnel, our canine handlers, they're all ready for this event. >> sporting crosses now mark the spot where so much tragedy happened here in new orleans, and people have been showing up to pay their respects. while this has been going on, they've been getting ready for the super bowl. so you see the access points have been choked. they've added more bollards to the system here. this is a triple layer security. they have the sanitation truck. they have the two layers of security here. and these extra heavy gates that will stop anyone from getting on the sidewalk. the agency has designated the game as a tier one event in its special event assessment rating system, meaning it has the highest security tier assigned by federal authorities. still back on bourbon street and across the city, the pride and excitement is palpable. >> there's a. >> reason why they've been here 11 times, because. >> this is the best place. >> to do it. everybody knows. >> that the. >> one thing that we do better than anything else is. >> entertain people. >> mardi gras, for us, is like

having two super bowls every year. >> what stands out to you with the level of security that's here in new orleans? >> not in my 15 years of public service in the city of new orleans. have i ever seen the level of security in this city like it is right now? unprecedented. not only from, you know, boots on the ground who are here in new orleans, but also on the intelligence side. we know that things are different because of what's happened here, but our culture and our city, the way that we feel about our city and the love that we have for our city, that still remains. >> jessica. and it's almost hard to hear at this point in terms of the city. it's so loud. more than 100,000 extra people are expected to come to the city to celebrate the super bowl. you look behind me. this is one of the things they brought to bear. that's bearcats that they wanted to have to stop. this is the street where, of course, bourbon street, where that terror attack happened. there are several different blockades here talking to federal agents. a lot of them are saying they've never seen a security footprint like this in their entire career. they are also surprised by how much security is here. you're talking about federal,

local and state all coming together to make sure this is safe. talking to people who traveled here from out of town, they say they actually feel extremely safe, but at the same time, they're concerned about anyone trying to be a lone wolf or some presidents coming here tomorrow as well. jessica. >> all right. ryan young there in new orleans for us. thank you so much for that. and the super bowl isn't just about football, of course. it's about the commercials that always have people talking. from the hilarious to heartwarming. dozens of companies paying more than $7 million for a 32nd spot this year, with one source telling cnn some are going for more than $8 million, and here to discuss that with us. jamie turner, a marketing professor at emory university, the author of an audience of one. jamie, good to have you on. thanks for being here. what exactly. >> great to. >> be here. yeah, it's it's an exciting time for anybody that that that watches all of this and pays attention to the marketing and what goes into it, what makes a good super bowl ad. >> yeah. >> you know, there's three

things that you look for in a great super bowl ad. one is clarity. the second is. >> impact, and the third is memorability. >> clarity is just. >> are you getting your message across? impact is. >> did you grab people's. >> attention so that they turn away from the conversation? they're having. >> to say, oh, let's watch this. and the last one is memorability. >> is it the kind of thing that. >> you're going to talk. >> about the next. >> day. >> in the office at the water cooler? >> just say. >> hey, wasn't that a funny commercial or a. >> sad. >> commercial that we. >> saw on the. >> super bowl last night? >> so clarity, impact. and memorability are the big three. >> yeah. and i know we talked actually on a different show yesterday, and i loved what you said about if it makes an impression. i think it was you said it either makes you laugh or it makes you cry, that you'll remember it more. >> yeah. basically what marketers. >> do, like me. >> is we. >> study the brain and how memories are made in the brain. and what we found. is that memories. >> are made. >> when you have. >> an emotion around something. and so. >> you're always trying to. >> make people laugh or cry. >> because that's an emotion.

when you just. >> do something. >> that's pure. >> logic. >> it's less memorable. it's not impossible to have something memorable that's purely logical. but if you can get people. >> to cry. >> or laugh, then you're creating an emotion. and when emotions are created, a memory is created. and that means that when you're in the grocery store aisles or down at the. >> at the store. >> you're looking at things and you're going, oh, i remember that product from the super. >> bowl commercial, and you grab it. >> so a lot of these companies put out ads earlier before they actually air. so we've been able to see a few of them. is there any that you would say that's a great ad. >> i absolutely love post malone and shane gillis for bud light. great. but the best one i think so. >> far is. >> actually billy. >> crystal and meg ryan for hellmann's mayonnaise. >> it's playing the. >> last of us. yeah, yeah, it's just a funny thing that will be very memorable. and it's also something that. >> is tied. >> into the product. it's not just a joke, it's actually. something that. is tied into the product because it's about food and all that sort of good stuff. so that's going to be one of the more memorable ones and one

of the better, more effective spots tomorrow. >> yeah. and how do brands measure the effectiveness of their ads after this game? >> yeah. you know, with digital advertising. >> you. >> can click through on something and we can follow that. click to the website and see if you bought. something with super bowl advertising or tv. >> advertising. >> it's a little harder to measure and a little less. >> accurate. >> but you can still monitor it. you either do surveys to find out if if awareness of your brand. increased after the super bowl. you can also watch for sales increases. if you get a little bump right after the super bowl, that's a pretty good indicator that, hey, super bowl commercial was memorable. it had clarity, impact, and memorability, and that made people buy the stuff at the store. and that was an $8 million investment that actually paid for itself. and then more. >> it is all so fascinating. we will all be watching. jamie turner, thanks so much. we appreciate it. >> great to see you. >> you too. we'll be right.

>> back. >> the boeing 747 has crashed in the lockerbie area., trying to find out the why of it. >> became everything. >> nothing is what it seems in the lockerbie story. >> lockerbie. >> the bombing of pan am flight. >> 103, february 16th on cnn. >> okay, guys, instead of getting. >> weathertech. >> i saved a few bucks and got some cheap foreign made floor mats. >> but they really stink. so put these on. >> where are gary? >> now? i'm thirsty. >> don't settle. for cheap. >> stinky floor mats. >> at weathertech. we make. >> our floor liners. >> and. cargo liners here in. america at a pure. >> nontoxic american materials. >> dad. >> next time, get weathertech. they don't stink. >> i'm on it. >> find out everything we have at. >> wbtw.com. >> gotta have a lucky charm when you ride, right? makes you feel safe and protected out there. >> that's why i never leave. >> home without a photo. >> of the little ones. >> bracelet from my husband. >> oh, lucky rabbit's foot. >> lucky rabbit name's. >> foot.

>> it's swedish. >> that's a whole rabbit. >> name suit. >> well, there's really no need for a. >> lucky charm when. >> you ride. >> not when america's number one motorcycle insurance got your back. >> we're just going to ignore the fact that carl has a rabbit. >> name suit. >> hi. >> i'm caleb, and this is. my story. i was born with osteogenesis. >> imperfecta. >> or brittle. >> bone disease. i have broken my bones almost 200 times, and i have had 11 surgeries. but i didn't let that stop me. i love to bike, ride, climb, race, and. >> i'm learning how. >> to stand and walk, but i can only do all of this because of generous people like you and shriners hospitals for children. >> because of people like you, shriners hospitals for children. >> has. >> helped more than 1.3 million kids just like me, regardless of their family's ability to pay. >> shriners hospitals. >> for children. >> is only able to. provide this

world class, life changing medical. >> care because. >> of the generous gifts of people just. >> like you. >> because of you, i can ride my. >> bike. i can play basketball. >> because of. >> people like you. >> i can run. >> i can smile. >> will you. >> send your love. >> to the rescue today? >> when you go to love shriners.org right now and give just $0.63 a day, you're helping kids just like me. >> like me, like me. when you give. >> today, we'll send you this adorable. love to. >> the rescue blanket as a thank you and a reminder of the. >> love you. >> gave to a kid. >> just like. >> me. >> your gift. >> no. >> matter how small, can help a child today. >> this is your moment to make a difference. >> when you pick up your phone, will you have it right there and call to give? you're helping kids like me. thank you. >> thank you. >> gracias.

>> thank you. >> please call or go online now. if operators are busy, please call again or give right away at love shriners.org. >> your gift makes a difference. thank you for giving. >> ontario, canada. >> your third. >> largest trading partner. and number one export destination for 17 states. our economic partnership keeps millions of americans working. >> we're here right by your side. >> let's start the bidding at $5 million. thank you sir. these people of privilege. >> hoarding the. >> financial advantages. >> for far. >> too long. point five at the back. look at them. unaware that robinhood gold members now enjoy the vip treatment. the 3% ira match on retirement. contributions 11 million, sir. once they discover their privileges are no longer exclusive, their fragile reality will plunge into disarray.

>> so what do you think about. >> these? >> we're going. >> to take. >> everything down to the studs. >> from design and products to removal and installation. >> turned out amazing. >> re-bath is with you through every step of your remodel. call or visit re-bath dot com for your free in-home design consultation. >> i'm doctor sanjay gupta in. >> atlanta, and this. >> is cnn. >> the trump administration's crackdown on illegal immigration could send prices higher in the produce section of the supermarket, and that's because it could hurt the farm workers who are keeping america's farms running, who come to the u.s. legally with work visas. cnn's david culver has the latest on this. >> calling out to us from the.

>> back. >> of the. >> bus. >> juan manuel. >> cisneros shows us what he describes as. >> his american. >> dream come true. >> musica aqui esta. >> aqui. >> estoy aqui en este pais. >> i said. >> do you. >> always carry that document with you? >> and he goes, yeah, because if anything. >> happens, he can pull. >> it out and say. i'm here legally. >> in this country. >> everyone on this bus. >> can say the same. >> they're farmworkers. >> here on. >> h-2a visa, which. >> allow foreign workers to fill. >> temporary or. >> seasonal agricultural jobs. >> they come here for about eight months. all the folks on this bus are. >> on their lunch break are from mexico. >> he says they're able to work the field. and as he sees it, it's a good solution to. >> be. >> able to make money and yet at the same time. be. >> here legally. >> but with that. >> visa comes grueling. >> work. >> nobody local wants to work in agriculture. >> harvesting crops. >> nobody. these are hard. >> working, able bodied men, and. >> that's. >> what they're doing. they're

doing manual. >> labor. >> and they're doing it in a place. >> that might. >> surprise you. that's east. yeah. if i go far enough, i'll hit mar-a-lago. >> yeah, you will. >> you need only travel. about 40 miles from here. >> as roth farms sits. just on the western edge. >> of. >> palm beach county, florida. >> it certainly doesn't feel. >> like the. >> beaches of palm beach. >> but it has the weather. >> which can be brutally hot and humid for. >> those. >> working these fields. yet, despite his need. >> for a reliable. and cost efficient workforce. >> roth says he supports president. >> trump's stance on immigration. >> is it. >> going to get. >> more difficult to. >> get workers, you. >> think under. president trump and the crackdown on immigration? >> no, i think it actually will get easier. we just want people to be vetted, and. >> we want. >> good workers that are coming out. come out here. >> so the h-2a visa program. >> may seem like. >> a perfect. solution to. >> keep predominantly. >> migrant workers. employed on farms like this. >> one here in florida. >> but critics point out. >> that it doesn't cover. >> every. >> person or every situation. say, for example, those migrants

who. >> are fleeing. >> violent and. dangerous situations. >> and don't have a home. >> to go back to. once the season is over, or those who simply. >> want to live. >> and work with their families year. round in the u.s., then. you've got small farmers who say that the program is just way too costly and way too complicated. >> for now. >> though, roth sees h-2a visa as the best. >> way to keep. >> u.s. farms running. he hires a third party company to handle the logistics. they recruit the workers from abroad and then place. >> them. >> at several different farms, including roth's. >> you hire them in mexico and you transport them over here. you pay all the transportation. >> costs. >> i pay all the transportation costs. we put them up in housing, we pay all the housing costs. >> the only thing. >> we're allowed to. >> charge them for is the. >> cost of the food. when we. >> feed them. >> so what is it like for these workers? so here it is, about 5:00 in the evening. and these workers have just finished their shift at roth farms. they're

arriving back at their housing complex. juan manuel and the others invite us to meet them after their work day is over. >> yeah. >> what do you do this time of the day? yeah. when you get here from work. >> de la tarde. >> llegamos a comer. >> dinner's at six. see? we can go with him. he's inviting us up. well. >> muchas gracias. >> aqui. no, they've been working ten hours today. they work six, sometimes seven days a week. they have just a few. >> things. >> that they need. a few changes of clothes, some snacks and not much privacy. juan manuel shows us his setup. now. the de la familia. he says what he makes is about $16 an hour. so here what you make in an hour, as he puts it, is an entire day's work in mexico. >> this is. >> his third year on the visa work program, he said. the money that he makes here, he's able to support his family in mexico as well, and help his mom and dad and brother and sister, para

poder sobrevivir. and he said, that's what you need to do to survive. you can see all the workers now are gathering from all the different buildings, most of them all work at different sites, but they come together to eat and then sleep, and then they will be back at it on the fields in about ten, 11 hours from now. what's interesting is many of the farmers that we've spoken with are in support of president trump, and along with it, his immigration policies. but as these deportations continue, they warn there's this sense of urgency when it comes to the h-2a visa program working to expand it, working to make it more cost effective, particularly for smaller farmers who say it's just way too expensive. and they say it's overall just too complicated to use to make it less cumbersome. they say if the president doesn't act on that, that food prices in this country will soar to levels that we have not seen before. >> all right. david culver, thank you so much for that

reporting. still to come tonight, our arab americans who voted for president trump, having second thoughts after he revealed his plan for gaza. we're going to go to dearborn, michigan. >> have i got news for you is back for another season. roy wood jr. amber ruffin and michael ian black are finding the funny in the week's biggest stories. >> going to give you all four years of something to talk about. >> if we. >> alive have i got news for you next saturday at 9:00 on cnn. >> want a next. >> level clean. swish with the. >> whoa of listerine? it kills 99.9% of bad breath germs for five times more cleaning power than brushing and flossing alone. get a next level clean with listerine. >> feel the whoa! >> sarah. vital advanced has been such a game changer. >> for me. >> sarah vital. >> advanced reduces wrinkles and promotes weight loss. >> my skin looks healthier. >> i literally. >> shed. >> a few pounds in. >> the first couple of weeks. >> learn more. >> at tricera. >> vital comm. >> looking for ways to keep active and mobile? try

pemetrexed. pemetrexed is different than other products with no greasiness irritation or unpleasant odors made with unique ingredients. it's 100% satisfaction guaranteed. the number one online rated joint and muscle cream i believe that. >> without real economic. >> growth. >> you cannot. >> have prosperity and you cannot have. >> peace. >> these are. amazing times because we're at the beginning. >> of a new industrial revolution. >> it's the future that is going to be interesting. the future that is going to be full of opportunities and risks. >> we need. >> a sustainable energy development plan. >> it's affordable. >> it's secure, and it's. >> efficient. >> tap into etsy for original and affordable home and style pieces like lighting under $150 to brighten your vibe for under $100, put your best look forward with vintage jackets or pick up custom shelving for under 50 to make space without emptying your

pockets, and get cozy with linen robes for 75 or less. for affordable home and style finds to help you welcome whatever's next. etsy has it. >> before the spotlight. >> we struggled. >> to keep. the lights on. >> tatum with the ball. >> my ambitions were to make it to the league and get my money right. >> off the court. >> i saw more for myself and. sophie gives. members confidence to see more for themselves, helping them earn and save more money for their ambitions. believe you can get there with the next generation of banking. >> and the crowd. >> goes wild. >> join the official bank of the nba sophie. >> get your. >> money right now. taxes is getting the turbotax app and filing your taxes yourself 100% free. if you didn't file with us last year. now this is taxes file free in the app by 218. when you switch to turbotax, do it yourself. >> zip this for mary. >> thank you. zip dash didn't

zip dash just have an earnings call? i wonder if their take rate finally improved. did management provide an outlook for future performance? um. >> i have. >> a question. >> about a stock. >> weird. >> just swipe down and. >> ask. >> alpha i. >> for investors. only at public.com. >> can't fool myself. it was the most exciting time. >> in the world. >> his life had. >> extremely joyful. >> moments and some.

with mesothelioma. call 1-800-217-1487 now or visit us at gofundme.com. >> lockerbie. february 16th on cnn. >> the city of dearborn, michigan, is home to the largest concentration of arab americans in the u.s., and many of them did not support kamala harris in the 2024 presidential election because of the biden administration's support for

israel and its war with hamas. so how are they reacting now that president trump is proposing a u.s. takeover of gaza? cnn's jason carroll talked to voters about whether they have regrets reporter. >> days before the last presidential election, donald trump. >> was the invited guest. >> at the great commoner restaurant. >> in dearborn, michigan. >> albert abbas says. >> he extended that invitation. >> a decision. >> he is now reflecting on. given all that has. >> happened in the last 24 hours. >> many in the. >> community are at a loss for words. >> last night. >> was a very rough night for. most of us. >> abbas is. >> arab american and one of a number of democrats who voted for trump. >> abbas says he. >> hoped trump would do more. >> than president. >> joe biden did. >> to help. >> palestinians suffering. >> in gaza. >> the u.s. will take over the gaza strip. >> but after trump. said palestinians should leave gaza so it can be redeveloped, abbas. >> says not only. >> does he feel. >> betrayed, he's.

>> hearing from a number. >> of. >> people angered. >> over his past support. >> of trump. >> people were. >> really, really frustrated and i don't. think there's anyone to blame. at the end of the day. um, as arab americans or muslims, we really didn't have much of a choice. >> dearborn. >> a detroit suburb, is. >> home to the largest. >> arab american population in the united. >> states, a community which helped trump carry the critical swing state. >> he won 42%. >> of the vote in. >> dearborn versus. >> vice president. >> harris, with 36%, and jill stein. >> with 18. in 2020, biden. >> handily carried the city. >> with 69%. >> fe. nimr voted for trump in 2024 out. >> of. frustration over. >> the previous. administration's support of israel. >> now, she is troubled. by the president's. >> proposal to. >> move palestinians out of gaza. >> i mean, it's. >> very concerning. >> and it's. >> infuriating personal

feelings. >> you're infuriated, but standing by your decision. >> for now. >> to have voted for trump. >> correct. >> and what would move that needle for you to say? you know what, i made a mistake. >> palestine is the red line for this. community. >> nimer says she suspects trump is bluffing and is using his proposal as some sort of negotiating tactic. that's the same sentiment shared by amir zah. >> first. >> this. >> is clearly not going. >> to happen, right? >> and real estate broker. >> ali al farajallah. >> a lot of people are. >> calling me and texting me saying, hey, you. >> know how. >> how did your. >> vote work out? you know, how. >> is that third party vote? >> both were so-called protest voters. >> neither supported trump or harris. are there any sort of second thoughts now about having supported a third party candidate? >> absolutely not. >> and i'll still do it again and again and again. >> i didn't vote for trump, so a. protest vote. >> i don't know. i would say it was a targeted vote of conscience. >> to say.

>> that the children of gaza have to mean something. their death has to mean something. >> and while arab americans here were divided in the past, going forward. one point is uniting them. opposition to trump's proposal to move palestinians out of gaza. >> the community will be unified. i will tell you this. the palestinian people. >> would rather die. >> and live. >> in a demolition site than to be ethnically cleansed. and being, uh, sent out of gaza to egypt or jordan. >> so there's a real sense from those that we spoke to here in the arab-american community that they've been let down by both parties. a real sense of frustration, clearly, over trump's proposal. but those very same people told us that if harris had been elected and if there had been a harris administration, their feeling is that palestinians would still be suffering. jason carroll, cnn, dearborn, michigan. >> jason, thank you. and just

ahead, why costars and now netflix are withdrawing support for the star of emilia pérez, this year's most nominated film at the oscars. you're in the cnn. >> newsroom. >> the last thing you think is someone's going to pass away. >> everybody watched him become this force. >> none of us is perfect. nobody lived. >> it in a. way that the world watched. >> the finale of kobe the making of a legend tonight at nine on cnn. >> hey, hon, i. >> found our new car. >> on carvana already. >> i want to do some. >> research. >> torque or horsepower. >> for this? >> oh, great. return policy. i found it. >> great minds are. >> by your car on carvana today. >> and power. so handsome. >> i think. oh. >> i can't buy this. >> whoa, whoa. you're in power. investment account has grown. you earned it. so. oh. >> get good at money so you can be a little. >> bad. >> and power. >> let the conclave begin. >> why do i. >> feel. >> like a cow being priced by

the farmer? >> the new york times raves. it's every cardinal for himself in hands down, the best picture of the year afi hails rare as the film that endlessly entertains and is a stunning cinematic achievement. >> i understand the trick is to offend no one. >> and now conclave is nominated for eight academy awards, including best picture of the year. let god's will be done this year. have faith conclave, rated pg. >> it's time to feed the dogs real food in the right amount. a healthy weight can help dogs live. >> a. >> longer, happier life. the farmer's dog makes weight management easy with. >> fresh food. >> pre-portioned for your dog's needs. it's an idea whose time has come. >> life. diabetes. there's no slowing down. each day is a unique blend of people to see and things to do. that's why you choose glucerna to help manage blood sugar response. uniquely designed with carb steady glucerna. bring on the day. >> one of. >> my favorite supplements. is qunol turmeric. >> turmeric helps.

>> with healthy joints and inflammation support, and. >> qunol has. >> the number one doctor recommended form of. >> turmeric. qunol. >> the brand i trust. >> really the bird. >> my moderate. >> to severe plaque psoriasis. held me back, but now with. skyrizi i'm. all in thanks to skyrizi, i saw dramatically. >> clearer skin and many even achieved 100% clear. >> skin. don't use if allergic serious allergic reactions, increased infections, or lower ability to fight them may occur before treatment. get checked for infections and tb. tell your

doctor about any flu like symptoms or vaccines with skyrizi. >> nothing on my skin means everything. >> ask your. dermatologist about. >> skyrizi today. >> when migraine strikes, do you question the trade offs of treating ubrelvy is another option. it works fast and most have migraine pain relief within two hours. you can treat at any time, anywhere. tell your doctor all medicines you take don't take with strong cyp3a4 inhibitors. get help right away for allergic reactions like trouble breathing or face, tongue or throat swelling, which may occur hours to days after use. common side effects lastine

if sparks are right for you at rokus sparks. >> all there is with anderson cooper. listen, wherever you get your podcasts. >> oscar nominee karla sofía gascón is vowing not to bow out of the race for best actress, despite growing scandal over her social media posts. the controversy arose after a journalist shared screenshots of

gascon's now deleted tweets, which led to accusations of racism and islamophobia. gascon is the star of the netflix drama emilia pérez and the first openly transgender person to be nominated for an acting award at the oscars. cnn's elizabeth wagmeister has more on this. >> mingo amelia perez, netflix's big oscar contender with 13 nominations. now reduced to a tearful apology from its breakout star, karla sofía gascón, whose controversial tweets shocked hollywood at the height of her oscar campaign. the tweets, uncovered by an independent writer included this 2016 post. islam is becoming a hotbed of infection for humanity that urgently needs to be cured alongside a muslim family photo, she called islam a deep, disgusting humanity during protests over the police killing of george floyd, gascon called floyd a drug addict swindler whose death has served to once

again demonstrate that there are people who still consider black people to be monkeys without rights and consider policemen to be assassins. they're all wrong. in an exclusive interview with cnn and espanol's, juan carlos arciniegas gascon apologized and said she's not a racist. >> send me. >> ha condenado. >> i have been condemned and sacrificed and crucified in stone without a trial and with no option to defend myself, she said, tearfully, adding that she felt the public made her out to be a terrible monster. it's a stunning turn of events for gascon, who made history just last month as the first openly transgender actor to ever be nominated for an oscar. >> the reconciling of the. >> moment is like. >> this historic nomination we're supposed. >> to. >> be celebrating. >> she would. >> have been prominently. displayed and cut to during the oscar telecast. >> in another resurfaced post, gascon mocked the oscar telecast

itself, calling it a vindictive film award ceremony. i didn't know if i was watching an afro korean festival, a black lives matter demonstration, or march 8th, apparently referring to international women's day. the academy immediately unfollowed gascon on social media and her costars in the film's director are distancing themselves, too. >> he desires to remain anonymous. >> zoe saldana, who won the golden globe last month, is now vying for her first oscar and spoke to variety's clayton davis. >> i'm very sad. >> i'm i'm also disappointed. >> despite the growing backlash, gascon says she won't pull out of the race. i cannot step down from an oscar nomination, she said, because i have not committed any crime, nor have i harmed anyone. few doubt the power of gascon's performance. she plays a complex role, a cartel leader both as a man and a woman. but now many are asking

how netflix missed a huge landmine on its road to oscar gold. >> all that work and money was flushed down the toilet just a week ago. >> now, netflix has not publicly commented on the situation at all. i have reached out to netflix. i have not heard back, but i do hear that they are actively distancing themselves from karla sofía gascón in an effort to salvage this campaign for the rest of the cast, crew and creatives who worked so hard on this film. back to you. >> elizabeth wagmeister. thanks so much. a new hour of cnn starts right now. >> with. >> you are in the cnn newsroom. i'm jessica dean in new york, and 20 days into his second term, president trump and his administration are facing pushback from the legal system as trump and his allies move to dramatically downsize the federal government. earlier today, a federal judge blocking elon musk's doge agency from