culture, live the american dream, but still keep your roots. so i do hope that my boys one day will feel the same way. ♪ tonight, the multi-million-dollar family empire includes a vegas resort and nba team. how do the mega successful maloofs do it. learn how their strong work ethic, and experience helped george and phil and joe and gavin and adrian reach the top. and they're all together, right here, next, on "larry king

live." >> we welcome the maloofs. they own the palm casino resort in las vegas. the sacramento kings of the nba. their family's also involved with music, reality tv. even skateboarding. they're all here for the first time ever together. on one show. joe maloof, the president of the maloof companies, gavin maloof, adrian maloof, the only girl, and george maloof jr., and phil maloof. their family spans over 100 years, still work together as a family. tell me about your father, joe. >> just a wonderful human being. >> larry: passed away over 30 years ago. >> 1980. november 29th, 1980. i still remember the day today.

wonderful man. loved him. >> larry: what business was he in? >> the beer business. he was a beer distributor, liquor distributor. then he had some hotels around the state of mexico and arizona. >> larry: you were all raised in new mexico? >> yes. >> larry: was it always going to be a family business together, gavin? >> we were brought up that way. we were brought up that way to -- hard work, respect one another, help one another. we fought the competition. we didn't fight amongst ourselves. >> larry: you've always gotten along? >> we've had our differences, but at the end of the day, we all move in the same direction. >> he's not done. >> larry: what was it like to grow up the only girl, adrian? >> i think, you know, obviously it makes you very tough. and you have to learn -- >> larry: but they protected you, didn't they? >> yes, a little too much. but i think overall, it's made me very independent. very strong. and i admire that they let me be

that way as well. >> larry: you're the only one married, right? >> yes. >> larry: with children? >> three boys. twins that are 4 and a 7-year-old. >> larry: so all the maloofs are uncles? >> that's right. >> larry: george, did you always want to be in the business? >> oh, yeah. >> larry: no choice? >> no choice, but i always wanted to be in a family business. it's what really my whole identity is. my brothers, we work together. and here we are. >> larry: it's an amazing story. no one wanted to break away, no one whantd to say, screw all this, i'm going somewhere else? >> i did briefly out of college. i was a state senator in new mexico for about seven years. >> larry: oh. >> but i also helped in the family business, too, larry. >> larry: then you left politics? >> yes, i did. >> larry: why? >> it was a great experience. i learned a lot. a great way to help a lot of people. but the time was for me to move on and just help back with the

business. >> larry: how did this work ethic start, joe? anyone can jump in at any time, by the way. tell me about it. >> we started young. gavin and i basically, we're the oldest. we started at 10 years old in the liquor warehouse loading trucks. never had a holiday to ourselves. christmas, new year's, fourth of july. those were the busy times for the beer business. so we had to work. so at 10 he had us in the warehouse sweeping the floors. the job -- we did every job there was to do. >> larry: gavin, was he tough on you? >> absolutely. well, my father used to say, i'm not going to leave you anything. you're going to have to work for it. if you don't work for it, i'll leave it all to charity. so we did. >> larry: a good idea, gavin. >> a good idea. but when you're 10, 11 years old, do you want to work on a saturday, holidays? probably not. but looking back it was probably the best thing that ever happened to us. >> larry: did he have a

tendency, adrienne, to spoil you, being the only girl? >> of course. i can answer that. yes, he did. but also i admire he was ahead of his time as well. he wanted me to be independent, wanted me to go out and learn the things that my brothers were learning. so i admire him for his tenacity, that's right. and able to let me be myself. >> larry: but he always, george, kept a strong hand? >> pretty much. my mother took over when he didn't. so my mother's done a great job as well. she's still alive today. and had a huge influence on all of us. part of that work ethic comes from our mother. she's great. >> larry: how old was your dad when he died, phil? >> i was 13. >> larry: how old was he? >> 57. >> larry: what did he die from? >> heart attack. he was a diabetic, a little overweight. didn't exercise as much as he

should. >> larry: what's the back ground with the name maloof? >> it's lebanese. >> larry: was he from lebanon? >> his father was, our grandfather was. my mother's irish. irish-lebanese combo. >> larry: where do you live? like where do you live? you can live anywhere you want. where do you live? >> i live in sacramento. i have a home there. and las vegas as well. >> larry: where do you live? >> i live in l.a. >> las vegas. >> vegas and l.a. >> sacramento and vegas. >> larry: how did this all start? first, you all went into the liquor and beer business automatically, right? >> yes. >> larry: are you still in that? >> no, we're out of the beer business. liquor business -- we're not out of the beer business altogether. we have a new project we're working on called black star beer. >> larry: a new beer? >> yeah, a new beer, we're marketing it for a gentleman

named winot wessinger. the other beer part of it we're out of the distributorship. >> larry: what was there in the -- >> the general store my grandfather opened up a general store in las vegas, new mexico. we say that's the real las vegas. and had a general store and sold everything from sugar to lard to shoes. and from there, he acquired a coors distributorship for las vegas. and then eventually throughout the whole state of new mexico. that's how we started. >> larry: so it all started with beer? >> yes. >> larry: what was the thing after beer, though? >> we -- >> larry: what did you first buy? invest in? >> in the hotel business. >> the casino business. we opened a small casino in central, colorado in 1990. and then opened a place called the fiesta in las vegas. and the palms ten years ago. so we segwayed into -- >> larry: how did you name it the palms? >> just something that i came up

with one day. i was with the architect and we were sitting across the street from the land where the palms was being built. and the original name was going to be the breeze. for about three weeks. then i mentioned it to my sister and she said, wasn't that some type of female product? i said, okay. there goes that name. then it became the palms. >> larry: in a family this successful, how competitive are these siblings with each other, how do they get into the nba, we'll find out after this. hey, lawrence, my parents want to talk to you.

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call for details. the switch to chevy starts at chevydealer.com. >> larry: wer back with the maloofs. the first time this family has been together on television. when people think of maloofs, they think of playboy billionaires. joe, how do you overcome that image? because that's part of the image. the maloofs, they've got everything. >> can gavin answer that, please? >> larry: you are a billionaire playboy. they're all single except adrienne. >> we've worked so hard throughout our entire lives. we're just really busy, we have loaded trucks and swept floors, joe and i actually ran the recycling center, which is really a dirty job, in case you don't know what's in those beer cans, we can tell you what's in them.

we shouldn't say it on air. but we know the bottom. we know what it's like. we know what the common man goes through, because we were the same way. we were blue collar. and it was really good training for us. and prepared us for where we are today. >> larry: was it tough for your husband to marry into this group? >> it was tougher on me. i was just going to add that having three little boys, my goals as well are to raise them and start them at the bottom, work their way up. and as my dad always said, you know, you have to earn people's respect. you don't demand respect. so hopefully they carry on. >> larry: what does your husband do? >> he's a plastic surgeon. >> larry: plastic surgeon? >> yes. >> larry: doesn't work at home? >> no, thank god. >> larry: how do you avoid that ima image, george? >> first of all, i don't know if we're billionaires. so you can take that off the table. but it's just a matter of

respect from the employees that work for us, and work with us. they know our work ethic. have we dated a few girls? we probably have throughout the years. but it's just something that, you know, our focus is on our business and our family. and we've met -- we've dated lots of girls that would be, you know, great girls to marry. but just hasn't happened. >> larry: why not, phil? >> i think he said it. we've dated a lot of good girls, nice girls. but we're so busy all the time. i'm really never one sitting more than two weeks out of the month. to start a meaningful relationship, you've got to devote a lot more time to that. >> there's a lot of excuses. >> to marry -- >> a lot of excuses. >> larry: how does the family -- adrienne, maybe you have the answer? >> i've tried to set them up with some of my girlfriends. but i gave up. a long time ago. because i know if i like them, they're going to question whether it's the right girl for them. so i give up.

>> larry: did any maloof ever come close to the altar? close? >> did you? >> the closest we came to the altar was when adrienne was on the altar. >> larry: never close? >> no. >> no. >> larry: do you want to get married, joe? >> maybe it's too late. i don't know. >> larry: do you want to get married? >> maybe so. who knows. >> i've thought about it. >> larry: miss right has never come through the door? >> well, there's been a lot of miss rights. >> left quite abruptly. >> larry: george? >> i'd like to some day. >> larry: you would? >> yeah. >> larry: who's the youngest? >> phil. >> larry: would you like to some day, phil? >> maybe. i don't know. it's tough. it's very -- maybe in another life. >> larry: do you think -- how does your mother feel about that, joe? >> she threw in the towel. she threw the towel in long ago. she'd like us to get married

and -- you know, but just never happened. i don't know, it just hasn't. we all love our nephews. we adore our nephews, thank god. >> larry: they're going to be the inheriter of all this? >> right now they're 4 and 7. so they may want to be the next larry king, you never know, right? >> larry: could be. >> could be. >> larry: but i mean, there's no one to leave it to, right? >> well -- absolutely. >> i want them to be healthy and happy. when you have children, that's the most important thing. >> larry: it's unbelievable. are you very close with your mother? >> oh, yes. >> larry: how old is she? >> she won't let us -- she's older. she looks great. >> larry: where does she live? >> she lives in l.a., right here. >> larry: you guess? >> no, i said she lives in l.a. >> larry: how about the story that you're self-proclaimed mama's boys. >> well, it's true. we love our mother. the normal -- >> larry: you're heterosexual,

people would say, then you're attached to your mother, attached to somebody, it must be mom. >> absolutely. we respect her, love her. she's been great. great person to be involved with. and we just all love her to death. >> larry: so any girl you meet has the challenge, gavin, of being mom? >> well, that's a big challenge. >> yeah. >> larry: i want a girl just like the girl that married dear old dad. >> that's right. >> larry: how do you guys decide on respective roles in the business? like your business is everything. i don't want to get into specifics. why hotels? >> my father was in the hotel business right before he died in 1980. that's something i took a liking to. as i got older, went to school in las vegas, nevada, and maybe we should open up a casino some day. and talked to my family. and we all kind of agreed on it might be a good idea. >> larry: so you run the palms? >> i run the palms, right.

>> larry: do they have an input? can joe call you up and say i don't like the idea of this nightclub? >> yeah, he can do that. >> larry: what impact does it have? >> it has impact. i listen. one of the things about the relationship we have is we listen to each other. which is good. we respect each other's opinions. we don't shut the door on someone's thoughts. so it's worked. >> my father used to say, running a family business is a tough son of a b to run a family business. but i think why we all get along so well is my mother and father never favored one child over another. they never pitted me against gavin or gavin against george. they all encouraged us. and got some great stories, terrific stories about -- they'd watch gavin play football in albuquerque, and that night fly all the way to new jersey to be at my game on the next saturday. it would be incredible the kind of parents we had. >> larry: it's natural to favor

one kid over another. >> i think. we haven't experienced that at all. >> larry: the amazing maloofs. how about owning an nba team, the sacramento kings. we'll ask about that after this. here's a myth: you get nothing for driving safely. truth: at allstate, you get a check in the mail twice a year, every year you don't have an accident. the safe driving bonus® check.

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the complete nutrition she needs to keep doing the things she loves. we're back with the incredible maloofs. if you haven't heard of them, we're introducing you to them tonight. this is an incredible story. they inherited a business but took it much further, and they were raised for hard work and a tough business ethic. how do you decide who runs what? you're a company, right? you're the president? >> yes. >> larry: are you the deciding man? >> no. all together. all of us together. if we don't -- if there's a major decision that has to be made, we have to agree unanimously on it. if we don't, we don't do it. >> larry: like a jury? >> we tend to listen to joe. he's always been -- had instincts. >> larry: have you had 3-2 votes? >> yes, we have.

>> larry: but that means no, right? >> well, we come to a decision. it's not always -- we figure it out. at the end of the day, we figure it out. >> if somebody really doesn't want to do something and have a strong opinion about it, we usually don't do it. >> larry: have you had a business bomb? phil? you all agreed on, went into, it didn't work? >> we were in the birmingham fire, united states -- or ufl -- or world football -- >> larry: the team? >> yeah. >> larry: the new jersey -- >> it was a different league. we were partners with the nfl. and we started off with a great partnership with the nfl. but it just didn't work out. tough to get fans out there. the brand of football wasn't what americans were used to. that was the problem. >> larry: so that's one sports failure, right? >> yes. >> larry: sacramento kings, while not a successful -- well, they're a successful franchise. >> yes.

>> larry: it doesn't lose money. >> it has in the past. we've had our peaks and valleys like every nba team. other than the lakers. >> larry: how did you get into basketball? >> my father early on in 1979, actually we purchased the houston rockets, in '79. >> larry: of the aba? >> no, it was the nba. and then he passed away. and then we sold the team. we really didn't want to sell it. but we had other factors that made us sell the team. and took us about 17 years to find another team that we found. the kings said, hey, speaking of the kings, this is a jersey for you. >> larry: 25 years. >> 25 years. >> 25 years for you. >> 25 years of great television. >> larry: what i really liked about the kings is the team colors. who picks them out? >> it came with the -- >> they were that color when they bought the team.

those were the colors. >> larry: it's hard to lose money in the nba, isn't it? >> well, no, it's -- >> larry: television money? >> you don't get the fan support, corporate sponsorships, if you're not winning, the fans won't show up. it's a very difficult business to run. >> you can lose money easily. >> larry: really? >> if fans don't show up, you lose money. >> the value is in the franchise. >> larry: when you sell it. >> yes. >> larry: what's the payroll of the kings? >> we're about $43 million. that's what our payroll is. that's relatively low. >> we've been as high as $70 million. >> we pay a luxury tax. >> larry: you have? >> yes. >> larry: aren't you below the cap? >> yes. >> larry: out to sign anybody? all the free agents are gone now? >> most. good ones are all gone. >> next year we'll have a lot of cap space where we can go out and acquire a free agent. we'll have a lot of cap space. >> larry: how does it work? do you meet every week? do you talk? how does it work? >> we talk a lot, mostly on the

phone. we don't speak as much as we should. i think we talk probably once every three days. >> that's a lot. >> that's a lot. but to talk all the time, we -- but you always want to meet more it seems like anymore. >> larry: where's the main office? >> las vegas. corporate offices at the palms. spend most of our time there. >> larry: but he's running the hotel, right? >> oh, yeah. >> larry: let's talk about that hotel. how did it become the young man's hotel? and the young woman? paris hilton goes to the palms. >> paris was my date to the opening of the palms. at that time reality tv was just taking off. and we were the first hotel, or casino to let the cameras inside the hotel. so we welcomed the publicity. before that, it was taboo to have a casino -- >> larry: didn't allow them. >> didn't allow them. i said let's let the cameras in and get as much publicity as possible. it was that time that paris and

nicole and everything was happening. celebrity sightings were just getting started. we fueled the press. >> larry: does that still go on? >> it's excessive, yeah. it started with the palms. >> larry: how about the "playboy" club? >> the "playboy" club, we had done things with hef at the mansion before we opened. found out they wanted to have presence in las vegas. we brought "playboy" club to las vegas, the first "playboy" club. >> larry: who runs it? >> we run it. >> larry: they're all your employees? >> right. right. we pay a licensing fee. >> larry: part of owning a casino? >> you know what, it's the day-to-day grind, something's always happening. you just have to stay focused. you have to stay focused. las vegas is so competitive. >> larry: anybody ever come in and hit you big? >> oh, yeah. it just happened. happened last week. >> larry: what's the most one

person ever won? >> $3 million. hurt. wasn't fun. >> larry: how has the economy affected it, and if they have business advice for other people, next. t t? my g of jail free card. no wayyou're busted. chkles ] [ le announcer ] dein relea. an in-wash booerthatks with, tart and mo toh ains t fstime. [ dad ] see? y, look who's homehu 's that? mannounc tide sta relea [ male announcer ] at ge capital, we're out there every day with clients like jetblue -- financing their fleet, sharing our expertise, and working with people who are changing the face of business in america. after 25 years in the aviation business, i kind of feel like if you're not having fun at what you do, then you've got the wrong job. my landing was better than yours. no, it wasn't.

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it isn't real performance, unless it's wielded with precision. see your lexus dealer. . >> larry: we're back with the maloofs. do you like being on? >> a dream come true. >> larry: to be on larry king, it's major, right? >> can't get any better than this. >> larry: oh, stop. maybe we'll do a show at the

palms hotel. me and young people. i was there a couple weeks ago. i was the oldest person in the building. by many, many, many years. how do you get involved, stay with the business, married with three little ones? >> well, i think i've made a decision to keep involved in our family business, even though my children -- >> larry: by the phone? >> yes. and by meetings. of course, my children are my first priority. that is the hardest job in the world, by the way, being a parent. everything pales in comparison to that. but i think it's important for me to be involved in our businesses. just as my mom was, and she was a wonderful role model. >> larry: does your husband feel married to five people? i mean, as close as you are, he's got to -- >> he's a great guy. we get along with him well. he's got a thick skin. >> i have thick skin.

>> yeah, she has a thick skin, too. >> larry: did you have to approve of him, phil? >> whatever adrienne wanted, we did. he's a good guy. he can roll with the punches. we kid him a lot. >> he's really -- >> yeah. >> larry: how has the economy affected your overall business? >> in sacramento it affected us a little bit the last few years. we have a team that hasn't been too good, our attendance hasn't been down. but we feel like there's light at the end of the tunnel. we have a young, young team. >> larry: i know. >> a great young team. the rookie of the year. so we're excited about this year. >> larry: tyree is some player. he wasn't going to go to sacramento, right? >> no. but he appreciated our interest. our interest and our efforts. >> larry: how has the economy affected the palms?

>> no one's been immune to it. las vegas has been tough the last few years. it's been tough, tough on the community. so -- >> larry: highest unemployment in america, right? >> highest unemployment. it's been tough. but i think it's flattened out. but we're not out of the woods yet. >> larry: young people have money to go to vegas? you've got the youngest crowd in vegas, right? >> we do. they find it. they save up for it. they want to go and party and have a good time. they're working all week, so it's a relief for them. las vegas has always been a party town. it hasn't changed. just that people aren't spending as much. >> larry: you entertained the president, right? >> yes. >> larry: at your home? >> at my home. the first time he had done a dinner since he's been president. >> larry: did you support him? >> i supported the president. he said things about las vegas that we took offense to. >> larry: you're not kidding.

>> that hurt our city a lot. we weren't happy about that. and -- >> larry: did you bring it up to him or was that after the dinner? >> it was during the dinner when he was at my house. i brought it up to him, in a respectful way. because i didn't think it was right. the next day he made it good. >> larry: yeah, he did. >> he did. >> larry: he did -- >> said good things. >> larry: you've always been a politician, right? >> yes. >> larry: what other businesses are you in? you've still got a new beer you're starting? the kings. >> entertainment business. >> larry: in what way? >> production company. music. >> a gentleman named david bruin, we're producing shows with him now. recently we produced the nhl hockey awards at the palms. >> larry: a, yeah, you did the awards there. that was nice. great night. >> thank you. we made it a little more edgier. we respected the nhl and their traditions. but we brought in snoop dogg.

we put the palms touch to it. mike wahlberg and jay moore was a great host. >> larry: you're in the television business? >> yes. yes. we have some other stuff with vh1 coming up, like a scripted show of doing at the palms. and another comedy for trutv. like a hangover game show. you have to party all night and wake up the next day and remember what you did. >> larry: when you get into a business like that, joe, you have to know the people you're involved with, right? >> yes. >> larry: you've got no television experience, right? or do you? >> no, we don't have any television experience. but we have a good feel for people. >> larry: how did you make the decision to go into that business? >> i thought it was just -- we've always been in the entertainment business, casinos, and beer, it's kind of larger than life. we thought it would be good synergy, music, entertainment,

casinos, and the nba. i thought it was a perfect fit for the family. >> larry: is there like a day of the month that you all sit down together? >> no. >> it's rare. >> used to be, but not recently. this is the first time i think since thanksgiving. >> yeah, since thanksgiving. >> larry: but you talk -- not more than three days without talking. >> we're very close. >> larry: the palms in las vegas has a hotel suite with a basketball court and a suite with two bowling lanes and a suite by hugh hefner. day to sav. oh, it's not just today. with our free loyalty program, you earn great stuff like accident forgiveness and bigger discounts just by staying with us. oh! ooh! so, what you're saying is, it gets even better with age. oh!

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>> larry: we're back with the maloofs and the palms. basketball, how did that come about? >> it was one night in the middle of the night. it just came to me. it was part of the -- you know, owning the kings. let's put a basketball court in a room and make it look really cool. we had a bunch of publicity.

a bunch of people staying there. >> larry: what size is the court? >> it's almost a half-court. it's two-story. spectacular. has its own locker rooms. we provide cheerleaders as models, in case somebody wants to rent the room. and cheerleaders are -- >> larry: who stays there? >> a lot of people. rich guys. >> larry: no kidding? >> couples live out their fantasy, they stay there. we've had prince, royalty stay there. >> larry: they play basketball? >> basketball players have stayed there. they play basketball. >> michael jackson -- >> no, michael jackson stayed at the skyville. he was there for a few months. lived there for a few months. >> i didn't know it was him. >> larry: you didn't know he was there? >> i didn't know he was there. >> george was his bellboy. did everything for michael. >> he did. >> larry: is that tough to cater to? >> no, he was a great guy. he would call me up and say,

george, are you in the middle of something? i'd say, no, whatever you need. he was always respectful. great guy. >> larry: was he very demanding? >> no. >> larry: why didn't you tell your brothers? >> i told them. i think i mentioned to them about two weeks into the stay. i told phil. but just didn't get around to it. >> larry: do you know why he chose the palms? >> i think he felt comfortable with the palms. he had told me a story that when he -- a few years back, he wanted to buy the land where the palms was located and put a casino up. there was some connection there. and we talked about that one night. and he was going to build a casino there. then we bought the land. and he recorded in our recording studio. >> larry: you have a recording studio. my wife recorded there. >> that's right. >> larry: how did you come to have a recording studio in a hotel? >> phil called me one night. he was with larry rudolph. it was britney's manager. he said what would you think about putting a recording studio at the palms? i said, that's a great idea.

>> larry: did you have to check with with them? >> that one we just kind of went -- >> it was a great idea. >> you didn't bother? >> larry: is there an amount a brother can spend without checking with the other brothers? when ted turner owned the atlanta braves, he let his general manager pay up to $2 million without checking with him. do you have any such rule? >> not really, no. we go by instinct. >> larry: if he wants to start something -- >> we'll look at it and see if it makes sense. >> larry: what can he do by himself? like the recording studio? >> i trust phil and george. they have good business sense. >> larry: do you argue? >> oh, yes. >> yes, of course. >> absolutely. >> we have our differences. we argue, but at the end of the day, we're all moving in the same direction. we're not fighting each other. we're fighting the competition. there's plenty to fight out there. >> we fought more when we were younger. >> larry: when he said bowling

alley in a hotel room, what did you think? >> i thought he lost his marbles. >> larry: why a bowling alley? >> i thought he was going to keep all of the rest of the guests up. >> when people come to town, they want to play out their fantasies. so that was part of it. a basketball suite, bowling alley suite. we have an erotic suite, a shower that has a pool in it. >> an erotic suite. >> larry: an erotic suite? >> yeah, hef designed it. >> larry: hef designed it? >> yes. >> larry: what's in an erotic suite? >> that was a different sweet. hef designed this two-story suite that overlooks all of las vegas. it has this pool over the tower, with the glass wall. and a really big jacuzzi. he kept wanting it bigger and bigger and bigger as we were building it. made it really big. big jacuzzi. >> larry: do you book big acts at the palms? >> we book the biggest.

lady gaga was just there. mtv music awards. >> jay-z. >> toby keith. >> we're waiting for you. >> larry: i'll come and do my comedy act. >> by the way, i had lunch with a lady friend of mine and she said she saw you and saw your act. she really, really enjoyed it. it was a couple of years ago. >> larry: in vegas? at the winds. >> yeah. we just happened to be talking. she said, larry's really funny. >> now you need to bring it to the palms. >> larry: adrienne, we have learned, will soon be seen on "the housewives of beverly hills." over and over ? ( man ) technology can tell me exactly where i am... but when it comes to my health care, why do i feel so lost ? ( announcer ) we understand your frustration. at unitedhealthcare we believe it should be simpler, and more responsive. we're 78,000 people looking out for 70 million americans. big numbers... but they're what give us the data and the experience

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>> larry: we're back with the maloofs. the first time they've been together since november. they talk all the time. it's an incredible family story. i doubt there's any family in the country quite like this, with a hotel in vegas, nba team, a distributorship, entertainment business, now you're going to be on television. what can you tell us?

>> did you hear that? >> larry: i heard that you're going to be -- i know they're making the announcement soon. >> right now i'm -- my lips are sealed. i would love to tell you. but stay tuned. >> larry: i thought it would be "dancing with the stars." >> give us the answer. >> come on, adrienne. >> larry: i don't want to violate -- >> i'm not allowed to talk about it. i'd love to, but -- >> all right. >> larry: did they have to approve that? >> no. >> not really. >> she just went and did it. >> larry: joe, tell me about skateboarding. what do you do in skateboarding? >> well, gaven and i used to have a basketball camp at sacramento. got a little stale and every time i looked out the window i saw skateboarding. skateboarding. i thought, why don't we do a contest? and one thing led to another and it just morphed into this world's greatest skateboarding competition. and spectacular. we had the best skateboarders from all over the world.

we put on a competition. we built a skate park. >> larry: where, in sacramento? >> no, all over the country. we've done three of them in orange county. one in new york city. we're going to portland, chicago, south africa. it's turned into a great business for us. >> larry: how do you make money? >> we haven't made any money on it yet. but it's just a lot of fun. >> larry: how will you make money? >> through sponsorships and through apparel, things like that. but mainly it's just building the brand name, the maloof name. it's been fantastic. we've had -- for instance, we get 17 million hits a month on our website. that's how big this skateboarding is. >> larry: 17 million hits? >> yes. it's called the maloof money cup. we're all caught by surprise how big it is, really. it's been huge. it's going to be televised nationally and will be in 65 countries. so skateboarding is huge with the youth today. >> larry: when you wanted to do

this, phil, what did you think? >> i think it's a great idea. >> larry: you liked it right away? >> yeah. i mean, he had to convince me. he said 12 million kids skateboard, 9 million play baseball. is that correct, joe? >> yeah. >> larry: more kids skateboard than play baseball? >> it's part of pop culture, don't you think? my kids love it. and they're 4 and 7. >> it's just a whole lifestyle now, it's completely -- all over the world -- >> larry: would you say, phil, that you guys, and lady, are open to anything? are you always interested in proposals? >> sure, we're always looking at more hip, edgier things. what's fun stuff. i think we have a fun lifestyle. we're a lot more conservative than people think. but we always want to be involved in what's happening now, what's in the future. and i think it's ingenious what joe did. he's giving a lot of kids something to do, keeping them productive. news hero of the week on cnn. it's a great honor.

>> larry: what are you going to do in the music business? >> we have two bands. we have -- >> larry: a band? >> we have two bands. hinder has sold over 4 million albums. coming out with a new album. so is riv theory, coming out with a new album. >> larry: how did you find that? how did you do that? >> joe? >> larry: i mean, really. >> that would take forever. that's a long story. >> larry: are you in the rock band business? >> yeah, we've got a few bands. >> any type of music. >> anything that has an opportunity to take care of people, to cater to people, take care of customers, the word cater doesn't bother us. we love that word. >> larry: mostly young, right? >> well, we cater to everybody. our business -- >> larry: what business do you have that caters to senior citizens? >> the palms slot machines, the buffets.

>> larry: hugh hefner, that's a good example. you cater to him. do you realize what an incredible story you are? do you ever think -- you don't think about it? >> no, not too much. our focus is always on work and business. sometimes we should take a step back and think about it. but we really don't. >> i think it's very difficult to run a family business and very few people can do that. so in that respect, i think we've been very fortunate to be able to do that. >> we've got the tremendous mother, really go back to being momma's boys and -- >> larry: how involved is she? >> very involved. >> larry: you do involve her? >> oh, yes. >> very involved. very smart. politically smart -- i don't think we'd have a business after my dad died, we were in our early 20s and they were very, very young, teenagers. without her, we wouldn't have a business today.

everybody came at her. you want to sell your business? you're a housewife, you deserve to be in the kitchen, stay in the kitchen, that was in the '80s. and she just -- you don't know anything about the business, you're a woman, things like that. and we got around that. >> larry: what's the name of the business? there's no phonebooks anymore. so what's the -- >> the maloof companies. >> larry: the maloof companies based in las vegas. our final moments with the maloofs after this. what a story. [ male announcer ] one look can turn the everyday into romantic. ♪ an accidental touch can turn ordinary into something more. moments can change anytime -- just like that. and when they do men with erectile dysfunction can be more confident in their ability to be ready with cialis for daily use.

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i'm ahmed mady and i'm a homebuilder. my father brought me up to give back to society... felicia jackson promised her late sister that she would take care of her children. but she needed help. i used my american express open card to get half a million points to buy building materials to help build the jackson family a new home. well, i know if my dad was still around, he would have told me, with no doubt... he would have told me it's a no brainer and i knew that from the start. it was an honor. booming is moving forward by giving back.

>> larry: we're back with the

maloofs. by the way, i got connected with the maloofs through our driver in new york who must be thrilled that you guys are appearing here. and of course, jim gray, our friend, sports caster, was involved. >> jim's a great friend of ours. and joey, the limo driver. how are you doing. >> larry: these guys are regular people. you're not above it. >> no. >> we're regular joes that live in a fantasy world. really, kind of a fantasy. it's an extraordinary world that we live in and that -- our lives are extraordinary. but at the end of the day, we're just guys -- hard workers. but you can go have a beer with. >> larry: speaking of beer, you leave the beer business. why start a new beer? why get involved with a new beer? >> we were very excited about this opportunity with blackstar. it's out of whitefish, montana. the beer is fantastic. we call it the best beer on the planet. we love the owner.

we love the owner, so we wanted to market it. >> it's a craft beer, back in the '80s. >> larry: how are the sacramento kings going to do? >> great, great. i think we have an opportunity at the playoffs this year. >> larry: do you think the heat are going to be the favorite? >> no, i think the lakers are going to win it all. >> larry: sacramento always gives the lakers -- >> they're tough. actually, i saw kobe in orange county, and he said we should have beat them twice. he said, you guys had us down twice. >> larry: and once it was a bad ref call. you got beat. when you lose, how do you take losses? you guys don't lose much. >> it's tough. you've got to look forward to the next game, though. if you take the losses too hard, it will drive you crazy. >> larry: is one of you at every home game? >> most of the time, yeah. one of us. i go most to them. so does gaven. >> larry: you're passionate about it? >> yeah.

>> this is our life. we started real young. and my dad used to call david stern. >> larry: i love david. >> just great. my father used to call him when he owned the rockets and he and i would sit there and listen to my dad talk to the commissioner, david stern about the nba. it's great that we have an opportunity to have our own team now. >> larry: you have to have good people running the kings, running the palms, right? are you in the day-to-day running? >> yeah, every day. >> but you have to rely on good people as well. >> larry: would you say you're hands-on, phil? >> yeah, we're all hands-on. >> larry: are you tough to work for? >> i think we're pretty tough to work for. but we respect our employees, just like we respect the customer. >> larry: all together, how many people work for you? >> probably have about 3,000 now. >> yeah. >> larry: you have an amazing story. good luck on the tv show that you can't talk about. >> thank you. >> larry: good luck on the palms. i've got to see that room.