because he had such a huge follower, i think it created a self-full if iing prophesy. it becomes a success because of that. >> martin, thank you so much. we appreciate your taking the time. dan of course will continue here on cnn. thanks for watching "outfront." let's hand it off now to "ac 360" for more on the death of steve jobs. good evening, everyone. thanks, erin. we're sticking with the breaking news. truly heartbreaking for the millio of people who own apple products. who think of themselves as fans, not just customers. apple co-founder, steve job, has died. the cause of death not yet known. he had been battling against cancer for years. just moments ago, apple put out a statement, saying, quote, apple lost a visionary and creative genius and the world lost an amazing human being.

they went on to say, those of us who have been fortunate enough to know and work with steve have lost a dear friend and inspiring mentor. steve leaves behind a company that only he could have built and his spirit will forever be the spirit of apple. go to the apple site and this is what you see. steve jobs. his death came the day after apple unveiled a new line of products with the kind of show and tell he once was famous for. a lot of talk about that tonight. we'll look back at the life of steve jobs with dan simon. >> reporter: steve jobs was a modern day thomas edison. >> you can do multifinger gestures on it and, boy, have we patented it. >> reporter: he didn't have a patent on his own look but he was rarely seen without tennis shoes, levi's and a black shirt. he was legendary for his flair and showman ship. >> amazing. the screen float mismidair.

>> reporter: his mother, an unwed college student, put him up for adoption. he developed an early interest in computers. going to after school lectures at hewlett-packard. after high school, he attended reed college but only for one semester. at just 20 years old, he started apple computer in his garage with friend steve wozniak. >> we worked hard and in ten years apple had grown from just the two of us in a garage into a $2 billion company. >> reporter: that was jobs in 2005. giving the commencement address at stanford university. >> you have to trust in something. your gut, destiny, life, karma, whatever. because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path. and that will make all the difference. >> reporter: in 1984, apple introduced the machine that changed our lives forever. the macintosh. revolutionary because it made computers easier to use. it had a funny little thing called a mouse.

the mac was expensive and sales were sluggish. in '85, steve jobs was forced out of apple. but it turned out he was just warming up. >> i'm buzz light year, space ranger. >> reporter: in 1986, he both pixar animation studios which later produced hits like "toy story." he also started a computer company called next. the technology was so innovative that in a twist of fate, apple bought next and steve jobs went back to work for the company that he started. his second act, considered one of the greatest ceo tenures of all time. >> it's called the ipod touch. >> reporter: who knew a computer company would change how we listened to music? the ipod, the iphone, and later what some believe would be his grandest achievement, the ipad. >> that's what it looks like.

very thin. >> reporter: apple dropped the computer from its name to reflect the company's expansion into consumer electronics. >> i'm going to talk about the iphone. >> reporter: in recent phones, jobs no longer appeared his usual self. he was thin and frail. investors in apple faithful grew alarm because of jobs' past struggle with pancreatic cancer. he had a liver transplant after taking a six month leave of absence. he returned with his usual vigor. >> it was a new mac book air and we think it's the future of notebooks. >> reporter: eventually his struggle with ill health led him to step down as ceo. in a letter to the apple board of directors, jobs wrote, i have always said if there ever came a day when could i no longer meet my duties, i would be the first to let you know. unfortunately, that day has

come. i have made some of the best friends of my life at apple. i thank you for all the many years of being able to work alongside you. long on aesthetics and attention to detail, he followed his heart, and with his technology -- >> we are calling it iphone. >> reporter: -- changed the world. >> truly one of the most remarkable innovators of our time. dan simon join us now along with sanjay gupta. pancreatic cancer. that's what he had, sanjay? >> they think it was a variant of pancreatic cancer. a type of neuro endoctrine tumor. the cells that make insulin, they think it was a tumor of those cells. you may know, anderson, it's a tough, tough cancer. just haven't made great progress in terms of treatments, let alone cures, for this. >> why would he had a liver transplant? >> it's a good question.

there's been some studies recently. you remember, he sort of had this done literally by night. he went to memphis, tennessee, he told no one about it, got this liver transplant. even among the medical community, it's a bit of a controversial thing. there's some data to suggest that doing a liver transplant can help with how well a p pancreatic cancer is amenable to treatment, how well someone can recover overall. in his case, may have provided some benefit. the statistics for pancreatic cancers across the board are terrible, 20%, just a few years survival. he talked to hisp in 2004 about his diagnosis but i think he was actually diagnosed in 2003. he spent about a year at that point not getting conventional therapy. he spent a lot of time traveling around the world and thought he could treat this with herbs and nontraditional therapies. in 2004, he started this conventional therapy in earnest. >> we're joined on the phone by

the editor and publisher cultofmac.com. thank you for being with us on a very sad day for those who knew and loved steve jobs and also for all of us who have come to rely on his products. what are your thoughts on hearing of his passing? >> well, yeah, i was really shocked. even though it was inevitable. it was going to come soon and we all knew that. i'm still shocked, yeah, and upset by the news. >> what do you think it was about him that enabled him to think in the way he did, that enabled him to create things that we now just take for granted but we couldn't have imagined before he revealed them on that stage? >> yeah, you know, that was sort of the $64 million question. the question about -- this is such an incredible innovation.

but he was focused on the experience. of using his product. his goals are very different than the rest of the tech industry. he wanted to make technology, advanced technology, which is usually complex, he wanted to make it simple and easy to use for ordinary consumer, even kids. that was always his goal from the beginning of his career. because of that, gave him a focus on design and ease of use. and he wasn't willing -- he was such a perfectionist that he wasn't willing to put something out half done. he would often go down a path, you know, making lots and lots of prototype, investing many years in developing products until, you know, they were perfect and this is how he was able to come up with the string of amazing inventions. >> his younger life was really extraordinary. i mean, the -- not only the accomplishments at 21 with steve wozniak but even before that, i

understand he even called up the head of hewlett-packard when he was a teenager in order to get some spare parts and ended up getting a summer job with them. >> right. he always had a lot of nerve. that was one of the other things, too. he always went for the best. he was a bit of a snob really, a bit of an elitist, and he always wanted the best. that's why he went to the head of the biggest company at the time. that's why he also ended up recruiting sort of the best architects to build the apple store, the best programs, the best hardware engineers to make his computers. it's a short cut to get excellence we you're working on something. >> when he did come out with the first computer, just explain how revolutionary it was. >> it was the first computer designed for ordinary consumers.

either computers were a thing that big companies bought and they needed an entire warehouse to put it in and needed a team of operators to run it, or you bought a bunch of chips in a kit and you had to solve it together yourself on your workshop table. so he was the first person to say, we're going to make something that someone can just pull out of a box and plug it in and be ready to go. it's revolutionary. no one was doing this at the time. older pcs were built from chips. this is how he got interested in design and ease of use. >> we're getting actually three new statements about steve jobs' death. a statement by the board of directors. i'll read it to you. we're deeply saddened to announce steve jobs passed away today. steve's brilliance, passion and energy were the source of

countless innovations that enrich and improve all our lives. the world is better because of steve. his greatest love was for his wife and his family. our hearts go out to them and all who are touched by his extraordinary gifts. the ceo of apple tim cook sent the following e-mail, team, i have some sad news, steve passed away earlier today. apple has lost a visionary and creative genius. those of us would have been fortunate enough to know and work with steve has lost a dear friend. steve leaves behind a company only he could have built and his spirit will forever be the foundation of apple. we are planning a celebration of steve's extraordinary life for apple employees. it will take place soon. and then it gives an address for apple employees. says, no words can adequately express our sadness. we will honor our memory by dedicating ourselves to continuing the work he loves so much. then the final statement we received, his family released

this statement, steve died peacefully today surrounded by his family. in his public life, steve was known as a visionvisionary. we are thankful to the many people who shared their wishes and prayers during the last year of steve's illness. a website will be provided to those who wish to offer tributes. we're grateful to those who share their memories of steve. we ask that you respect our privacy during our time of grief. in terms of the business, what happens now? the company has a new ceo. does the innovation continue? does steve -- without steve jobs, can apple continue in the same way, the same rate that it has? >> i don't think it's going to have the same magic. we saw that yesterday with the release of the iphone 4. cook doesn't have that same charisma, the same passion, for the products that jobs did. on the one hand, it's got such

incredible dimension that nothing is going to stop it. it's a huge runaway train. and they've got products in the pipeline for at least two generati generations. i don't think anything's going to stop that. the other thing, i think in the last ten years, jobs -- no one knew that jobs was such a great businessman. he was a really great ceo. he's really made that company in his image. it does things the steve jobs way. and i think that's really important. he's got a great team. they've got great process. i think that's the post thing. i'd say 75/25 chance they will continue his legacy, just by continuing things the way they've been doing the last ten years. >> mm. leander, what -- after steve jobs basically invented the personal computer, as you said, or the first personal computer for home use, his foray into

next, explain what happened there. because -- i mean, at first he went to next and then he left and apple bought it. was that a failure or -- i mean, the product itself didn't catch on but the technology, how important was that? >> yeah, you're right. at the time, it was considered a massive failure. people were sort of surprised and a little bit amused that apple bought it back. but it went -- the technology he developed there went on to lay the foundation for the macintosh computers. which was -- which had also been adapted for the ipod, the iphone and the ipad. so it laid the foundation for the software, which is such an important part of what apple does. and, you know, i think he recruited a lot of talent there. a lot of the executives that are in charge at apple now came from next. he also learned how to be a better manager.

when he got fired from apple when he went to set up next, he was a very -- very unfocused, could be all over the place. he called him a terrorist. during the years at next, he learned how to work with people. and to trust other people. so i think it set up all of the circumstances for his latest success. the foundation which he built on. >> sanjay, were you surprised he was able to continue working for so long? it was only just this past april i think that he -- >> right. i think in january he was taking a leave. then august, he said that leave was permanent. the numbers overall, 2003, to now, eight years, is a long time to survive, let alone be able to function at the level he was. he was fighting hard, anderson. by all accounts. 2003 to 2004, he was trying his

own therapies. in 2004, he had surgery to remove the tumor. he had different therapies at that point. he took a trip to switzerland. i remember when i was in davos this past year, they told me about a trip steve jobs made there a couple years prior for a somewhat unconventional treatment. he was trying anything. the liver transplant in memphis. it was only two months after the transplant we even found out he had one. the point of all that is to say he really was trying to fight this, combat it at all levels. he talked about the fact it was a hormone problem at some point. really shied away from calling it a cancer at any given point. it was a variant of pancreatic cancer. it's a tough disease. caused the extreme weight loss you saw there. just very gaunt he became. >> what is the weight -- is it just you can't -- i mean, you just don't have an april tipeti or -- >> part of it it's very hard to digest food. the cancer itself can cause wasting of the body. wasting of the various muscles. it's a hormonal imbalance.

it can cause glucose to be driven into tissue very quickly. so it's a combination of things. again, pretty typical sort of appearance with this. eight years is a pretty long time. especially to function at the level he was functioning. >> bill gates has released a statement. bill gates, former chief executive of microsoft, said -- this would be "the new york times" website. that he was, quote, truly saddened to learn of jobs' death. he went on to say the world rarely sees someone who has had the profound impact steve has had. the effects of which will be felt for many generations to come. it's been an insanely great honor. i will miss steve immensely. obviously, sentiment echoed by many people. the -- i'm getting another -- there's an e-mail address up on the apple website for everyone to use. if you would like to share your thoughts, your memories. you can e-mail --

rememberingsteve@apple.com. rememberingsteve, one word, @apple.com. at what point was this statement made? it was literally just before we went on air, correct? >> it was about, yeah, 30 minutes ago when this was announced. you know, the thing about steve jobs is there were some bumpy patches. what was incredible is he was able to come back and revive apple's fortunes after years of basically neglect if you will. the company basically suffered from some bad products in the '90s and at one time almost went bankrupt. gil amielo, ceo at the time, was impressed with what jobs was doing at next. the computer itself at next was a failure. nobody bought it. but he saw some genius in the software. and so he brought steve jobs

back. and purchased next. and then essentially steve jobs became ceo again. and we all know what happened over the next decade or so. hit after hit. first the ipod, which was really the singular product that brought apple back. i mean, it was a phenomenal success. not only changed how we listen to music but changed the music industry. and then a couple years later, you of course had the iphone, which now is the best-selling product for apple. apple gets most of its revenue now actually from the iphone. and then produced another hit with the ipad. the ipad dominates the tablet market. they have a 70% market share when it comes to those devices. and so that's the thing. with steve jobs. is it's one thing to just produce one hit product. but to do it time and time again, it's unheard of. >> we're joined also by andy serwer, the managing editor of

"fortune" magazine. he has changed our eye. just things we couldn't even imagine the notion of a mouse or the notion of the kind of screens that you have on the ipad or the way the technology works on the ipod. it's assumed that's the way these machines are built. there's very few people who have created things out of wholecloth. >> yeah, he's the most innovative business man, business person, of our time, anderson. >> without -- you're saying of our time, without a doubt -- >> i mean, without a doubt, there's no one that comes close. you think of all the businesses, all the products and services and markets that he's revolutionized. it's not just the computing business. it's also the telephone business. telephony. the motion picture business. pixar. think about product design. all these things. all these different parts of business. beyond that, a cultural,

societal thing as well. it's hard to overstate his impact on business and society. >> do you think apple, the company itself, now changes or loses -- i was talking to dealender and saying maybe it lost some of the magic that steve brought to it. >> they have a very able board. tim cook, the ceo, is an incredibly smart and able executive. however, you can't just replace someone like that -- >> that's steve cook on the left. >> tim cook -- >> i'm sorry, tim cook. >> on the left. you heard steve jobs described as the thomas edison of our time. so imagine losing thomas edison. you know, it just -- there's one person like that per generation, per our lifetime. so it's hard to imagine they'll be able to replace him. the company will go on fine for a number of years. it may go on for a very long time. but it won't be the same company. >> leander, do you agree, he was

the thomas edison of our time? >> absolutely, yeah. the henry ford and the walt disney too. his products have had as much impact as things like the telephone and the automobile. you know, they've become universal. they've changed not only the way we work but also the way we play, the way we're entertained, the way we communicate. they touch all those pieces of our lives. >> and will for a long time. >> i think one thing to talk about too, anderson, is his persona, and what a charismatic powerful individual he was on a personal level. how he was able to motivate people at apple and inspire people. and also, you know, create fear and loathing as well amongst competit competitors. not only was he changing his company but also silicon valley. everything was going on, hewlett-packard and cisco and oracle and microsoft of course. he really impacted those

companies. disney, he had a huge impact. the board member of disney with pixar and the largest shareholder of disney as well, a huge impact on that company. so his tentacles and his knowledge base spreadout throughout corporate america -- >> it's rare you find somebody within one person who is tech technologically savvy enough to create the personal computer but also incredibly savvy business person. >> yeah, i mean, so often people who found companies are just entrepreneurs and they can't keep up. he was incredibly curious, incredibly ambitious, incredibly motivated, incredibly competitive. and he had this thing where he believed he was right. and it was a personal thing about his taste. i have the best taste. i have the best way of doing these things. and he was driven to show the rest of the world that he had this ability and, as you suggest, anderson, in field after field after field, i mean, it's just almost unimaginable that way. >> we're going to take a quick break. we'll continue our coverage. we'll be right back in a moment.

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the breaking news tonight, the sad news tonight, apple co-founder steve jobs has died. just 56 years old. had battled cancer for years. the disease, as you saw, laid waste to his body. we're left with his incredible legacy and his words. take a look.

>> we shall prevail. >> today, for the first time ever, i'd like to let macintosh speak for itself. >> hello, i am macintosh. >> we think a lot of them are going to get into the home but we like to say they're going to get there through the garage door. people are going to bring them home over the weekend to work on something. sunday morning, they're not going to let their kids away from them. maybe they'll buy a second one to leave at home. the strangest thing about apple is it hasn't had a good consumer

product. here's one of the best consumer brands in the world and they haven't had a compelling product under $200,000. the one we introduced today, the i-mack, is incredibly sweet. this $1299 product is faster than the fastest pentium 2 you can buy. this thing smokes it. and so it's amazing. and the markets never had a consumer product this powerful and this cool looking. what is i678 pod? ipod is an mp3 music player, has cd quality music, and it plays all of the popular open formats of digital music. the biggest thing about ipod is it holds 1,000 songs. for most people, it's their entire music library. this is huge. the coolest thing about ipod is

your entire music library fits in your pockets. i've got a pocket right here. this pocket's been the one that your ipod's gone in traditionally. the ipod and the ipod mini, fit great in there. ever wonder what this pocket's for? i've always wondered that. well now we know. because this is the new ipod nano. today apple is going to reincent the phone. an ipod. a phone. and an internet communicator. an ipod.

a phone. are you getting it? these are not three separate devices. this is one device. and we are calling it iphone. >> the question has arisen lately, is there room for a third category of device in the middle? something that's between a laptop and a smart phone? and of course we've pondered this question for years as well. the bar's pretty high. in order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. and we call it the ipad.

and what this device does is extraordinary. you can browse the web with it. it is the best browsing experience you've ever had. it's phenomenal to see a whole web page right in front of you you can manipulate with your fingers. it's unbelievably great. way better than a laptop. way better than a smart phone. for 2010, we're going to take the biggest leap since the original iphone. and so today, today we're introducing iphone 4. the fourth generation iphone. stop me if you've already seen this. believe me, you ain't seen it. you've got to see this thing in person. it is one of the most beautiful designs you've ever seen.

hey, johnny. i grew up here in the u.s. with the jetsons and with star trek and communicators and just dreaming about this, you know, dreaming about video calling. it's real now. good morning. thanks for coming. thank you. thank you. [ applause ] we're going to introduce today ipad 2, the second generation

ipad. it is an all new design. it is not a tweaked design. it's not got marginal improvements. it's a completely new design. and the first thing is, it's dramatically faster. one of the most startling things about the ipad 2 is it is dramatically thinner. not a little bit thinner, a third thinner. and that is ipad 2. as always, i'd also like to thank everyone's families, because they support us and let us do what we love to do. so thank you very much, to our extended families out there, who make it possible for us to work our tails off making these great

products for you. >> incredible when you see the career that steve jobs has had. i'm joined by dan simon, sanjay gupta, andy serwer, leande re, cultofmac.com. it is extraordinary when you see it. you remember, oh, yeah, the i-macs, i forgot about those. you knew him, you interacted with him, sometimes volatilely. >> another thing, when i saw that taped piece, he's a master marketer -- >> his presentations are incredible. >> set the bar for that. just another accomplishment of his. on a personal level interacting with him could be fraught. he had a very certain purpose when he met with you and something he wanted to accomplish and he'd, you know, he did what it took to get things done and sometimes he

would yell at me. absolutely. very forcefully tell me what he thought of me in some very colorful language, either in person or on the phone. >> what's it like to be yelled at by steve jobs? >> really interesting thing, anderson, when you get this phone call, and it could be anywhere, anytime. and the phone call would go like this, andy, and there would be this pause, steve jobs. and he said it very self-consciously. you'd be like, whoa, you know, steve jobs on the line. one time i remember he'd say, if you don't do this, i am going to be so ticked. on and on. just kind of ranting at you right away. another time he would call you up and say this thing's really good, you're on track. but, you know, it was when he wanted to reach out to someone personally, he would do it and there would be no uncertain terms how he felt about it. and, you know, he would get in your face sometimes. and, you know, he was -- he was a powerful person, powerful person.

you don't mess with him. you mess with him, you'd have to be sure of your footing as well. >> leander, cultofmac.com, with us on the phone. when he took over pixar, it really wasn't at the level -- very quickly had major successes with it once he took it over, right? >> no, it took years for pixar to get off the ground or even to just find a business model. he pulled in about $60 million -- >> oh, didn't realize that. >> -- of his own money -- yeah, to keep it afloat. he tried to remake pixar originally as a kind of next. they were selling high-end workstations that ran special animation software, trying to sell it to the vie industry. and that didn't really take off. then they just started selling the software on its own. then they started trying to sell, you know, services. they ended up selling -- making nice ads, special effects for tv advertisements. they did a couple demos.

it was such a hit disney said they would finance some movies -- they wanted to make some movies. he went to hollywood, took a two-week screen writing course, and that led to "toy story." >> are you serious, really? a two-week screen writing course? that's funny. >> they fumbled around for a long time. they had a series of layoffs. this is what steve jobs does well. he kept on this sort of -- so they hired and then they fired and they stumbled from one thing to another. he always believed in john lassiter and ed and the other guys that run that company. and he kept them on no matter what. until they found what they were good at. and the funny thing is, pixar's very similar to apple. pixar has had an unprecedented run, like 12 blockbuster movies. and they're all made by this sort of small cohesive team of

creators who all work at one movie at a time. everybody who's involved with it, the marketing team, the animators. and they polish it. they often compae to a problem d they'll scrap and start again. this is the way that apple wo works. a smallish team. they all work together on one product. often scrap it and start over again. this is one of the reasons i feel optimistic about apple's future is because this creative process is so powerful. >> what do you think, andy, it was that drove steve jobs? what drives somebody to create something at 21 and then continue to just -- i mean, never resting on his laurals, never taking the foot off his pedal, just continuing to innovate. >> it was this personal ambition to show the world that he was right, that he had -- i keep going back to this word taste. it was the biggest insult he would ever say to you. is that you have bad taste. but he meant that in a whole liftic way. that you had no taste when it

comes to making phones or making television or making movies or making -- making stores. >> because that is something that is so striking. the beauty of everything. the beauty of the store. even the look of him on that stage is very thought out. >> those presentations -- orchestration is the word. he's orchestrate everything. product launches. the small teams, that's true. apple's become a huge company. to orchestrate a product launch of the ipad on a global scale like that is incredible. i mean, you have all these ipads made. you don't let anyone know. you have a presentation in san francisco that's totally secret until it happens. then you spring it on the world. a few days later there are these new devices, brand-new devices, in stores all around the world, all around the country initially, right away and they work perfectly. it's amazing. they're all coming from china. they're being made.

they work. they're connected to software that works seamlessly. i mean, these accomplishments in terms of supply chain which is kind of business geek talk, but just making everything work like that, trust me, it's incredibly complicated. >> i can't even really imagine. on the phone is steven levy "wired" magazine senior writer. he's interviewed jobs many times. we've been talking for, now, 40 minutes about him, and learning new things along the way. i mean what are your thoughts this evening, this very sad evening? >> spectacularly sad. there was no one else like him. there were six things he did at least in his career, any one of which would have been, you know, absolutely remarkable, you know, you could just pick them off, the apple 2, the macintosh, pixar, the iphone, the ipad, ipod of course. who knows how many more he would

have done. >> what do you think was his drive? i mean, a lot of people think people are driven by money. he clearly had more than enough money than he would ever use. what do you think it was that pushed him? >> well, certainly wasn't money. i think, you know, he was just electrified the power you can get to change the world with this technology there. he was of the generation that was affected by the '60s. there was something a little dirty about business for people who grew up in that era there. what he did was he applied this field of technology which could do things -- allowed people to do things they could never do before. you know, and merge the idealism of the '60s with business by use of that technology. he added this element of art to it as well.

in later life, he really was able to explain it by talking about how he could merge technology and the liberal arts. there was a rebel aspect to it. you really saw that when he came out with the macintosh, as he spurred his team on by calling them pirates. i think that really was his happiest time. breaux du producing a product. because he had this team that, against all odds, came up with something that did change the world. as he said, it put a dent in the universe. >> one thing i think to add on to that point that steve just made is that for many decades, anderson, technology was all about business. and was all about guys in suits in rooms with giant computers. and if you think about when apple really hit its stride, it moved technology from businesspeople to consumers. so right now, consumer technology is at the fore. in fact, consumer technology's

what's driving the technology world, not business technology. we're all using sort of old pcs at work. where we have these really cool iphones and ipads and these kind of gadgets. then you come to work with these things and say how come my consumer technology's better than my business technology? that's in large part because of steve jobs and apple. >> we want to talk about the illness he was facing with sanjay gupta in just a moment. this is on mark zuckerberg's facebook page, the creator of facebook. steve, thank you for being a mentor and a friend. thanks for showing that what you billed can change the world. i will miss you. we're going to take a short break. our coverage of the life and career and death of steve jobs continues. [ coughing ]

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steve jobs dead at the age of 56. he once recruited by asking him, do you want to sell the rest of your life selling sugar water or do you want to save the world? steve jobs had the touch. that way with words held true over the years including this moment speaking to graduates at his hometown university stanford. >> my third story is about death. when i was 17, i read a quote that went something like, if you live each day as if it was your last, some day you'll most certainly be right.

in the past 33 years, i have looked in the mirror every morning and looked at myself, if today were the last day of my life, would i want to do what i'm about to do today? if the answer is no for too many days in a row, i know i need to change something. remembering we'll all be dead soon is the most important tool i've ever encountered to help me make the big choices in life. almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things fall away in the face of death. leaving only what is truly important. remembering that you are going to die is the best way i know to avoid the trap of thinking you have something to lose. you are already naked. there is no reason not to follow your heart. about a year ago, i was diagnosed with cancer. i had a scan at 7:30 in the

morning and it clearly showed a tumor on my pancreas. i didn't even know what a pancreas was. the doctors told me this was almost certainly a type of cancer that is incurable and that i should expect to live no longer than three to six months. my doctor advised me to go home and get my affairs in order. which is doctor's code for prepare to die. it means to try and tell your kids everything. you thought you'd have the next ten years to tell them. in just a few months. it means to make sure everything is buttoned up so it will be as easy as possible for your family. it means to say your good-byes. i live with that diagnosis all day. later that evening, i had a biopsy where they stuck an endescope down my throat, put a needle into my pancreas and got a few cells from the tumor.

my wife told me when they viewed the cells under the microscope, the doctor started crying. because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. i had the surgery. and thankfully i'm fine now. this was the closest i've been to facing death. i hope it's the closest i get for a few more decades. having lived through it, i can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. no one wants to die. even people who want to go to heaven don't want to die to get there. and yet death is the destination we all share. no one has ever escaped it. and that is as it should be. because death is very likely the single best invention of life. it's life's change agent. it cleared out the old to make way for the new.

right now, the new is you. but some day, not too long from now, you will gradually become the old and be cleared away. sorry to be so dramatic. but it's quite true. your time is limited. so don't waste it living someone else's life. don't be trapped by dogma, which is living with the results of other people's thinking. don't let the noise of other's opinions drown out your own inner voice. most important, have the courage to follow your heart and intuition. they somehow already know what you truly want to become. everything else is secondary. >> steve jobs in 2005, speaking at stanford. not a university he graduated from. he didn't graduate from university. it's so poignant to hear him talk about death. and to hear back then when he thought he was fine. >> yeah. i listen to that and, you know, he had the operation, he had this tumor removed.

he talked about the doctors literally crying when they saw the types of cells. because it was a variant, as he said, of pancreatic cancer. but even this variant, which is called a neurodeural tumor, it's still a very difficult tumor to create. >> he admitted he didn't know -- >> which is something for him because he knows seemingly everything. but it makes a lot of enzymes. it makes the enzymes that help digest your food. also makes a lot of hormones. people who are diabetics for example have problems with their pancreas not making enough insulin. also can explain why someone is so wasted, loses so much weight, because of that hormonal imbalance. there's no doubt there's a very aggressive form of pancreatic cancer. the numbers are terrible. one-year survival rate for some of the more aggressive forms, 20% survival, at one year. just 4% at five years. that's what it sounds like he

thought he had. again, he had a variant. even with the variant, the numbers -- it's rare. so the numbers are harder to come by. but 24% to 50% they say, five-year survival. eight years ago, he was diagnosed, in 2003. >> to think what he accomplished from the age of 21 to 56. 56 is what he was when he died. 30 more year, who knows what he would have accomplished. ali velshi just joining us. it's hard to imagine what we have all lost because of his family's loss. >> you say it well, anderson, because this isn't the normal thing i talk about. where a ceo has passed on and what's the structure of the company going to look like. we know that apple will be fine. "fortune" did a piece on tim cook some time ago to indicate he's a great strength in the company. there are very few companies in history you can associate the name with everything that that

company represents. there are very few companies in the world where you can say envelop your life the way apple does. some of us don't have every product that apple makes. i think i have every product that they make. but you have something. there was a time when people invented devices so that you can carry your entire cd collection around on one device. others did it. but apple is the one that made everybody want it. he had a way of take things that didn't exist and there wasn't even a need to be met and creating a way not to do it but do it elegantly and in a way that everybody wanted. >> and ey serwer, you were talkg about how he went back to a community college to take a calligraphy course. >> before that, typing on a computer was just those block letters. he said to the programmers, we're going to make fonts. the programmer said, what's a font? now we all take that for nt

granted. watching that stanford video, you were asking earlier what motivated him, we saw, in part, death motivated him. as he got sicker and sicker and realized his time was becoming less and less, he worked more and more feverishly to produce more and more. over the last couple of izant a passing his level on. and working on a biography, coming out very, very soon. >> we have to take a quick break. our coverage continues. we'll be right back. we're making tomorrows like clockwork. ♪ for all the different things our customers planned for. like a college education. or, the perfect wedding. ♪ ♪ i love ya, tomorrow! [ male announcer ] we're making them a better financial future. what can we make with you? transamerica. transform tomorrow. is best absorbed in small continuous amounts.

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