first this morning, steve jobs transformed computers and a culture. the apple co-founder and technology pioneer has passed away. he was 56 years old. his vision made an impact around the world. this morning we take you live from china to london and what's next for apple without its visionary? predictions from industry analysts. good morning to you. it is thursday, october 6th. this is your "a.m. wakeup call." steve jobs may be remembered best for knowing what we wanted

long before we even knew we wanted it. more than just a pioneer that changed technology, jobs changed the way we interact with technolo technology, the ipod, the iphone and the ipad. and long before that, the mouse. in many ways, steve jobs was apple. we saw him at every major product launch. a memorial is growing at the california headquarters. he was as unique as the devices he helped create. >> today apple is going to re-invent the phone. >> reporter: steve jobs was a modern day thomas edison. >> you can do multifinger gestures on it and boy have we patented it. >> reporter: he didn't have a patent on his own look but he was rarely seen without tennis shoes, levi's and a black shirt. he was legendary for flare a and -- his mother was an unwed

college student, put him up for adoption. he developed an early interest in computers with going to after-school lectures at hewlett-packard. 'tended reed college but only for one semester after high school. he started apple computer in his garage with friend steve wozniak. >> we worked hard and in ten years apple had grown from the two of us in a garage into a $2 billion company with over 4,000 employees. >> reporter: that was jobs in 2005. >> you have to trust in something, your gut, destiny, life, karma, whatever. because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path and that will make all the difference. >> reporter: in 1984, apple inintroduced a machine that changed our lives forever, the macintosh. it had a funny thing called a

mouse and allowed users to change fonts. but the mac was expensive and sales were sluggish. steve jobs was forced out of apple. in turned out he was just warming up. in 198 he bought pixar animation studio which is later produced hits like "toy story." he started a computer company called next. >> i hope you get a chance to look at this later. >> reporter: the technology was so innovative in a twist of fate apple bought next and steve jobs went back to work for the company he started. his second act considered one of the greatest ceo tenures of all time. >> it's called the ipod touch. >> reporter: who knew a computer company would change how we listen to music. steve jobs introduced the iconic ipod. >> slide it across, boom. >> reporter: the iphone and later what some believe would be his grandest achievement, the

ipad. >> that's what it looks like. very thin. >> reporter: apple dropped the computer from its name to reflect the company's expansion into consumer electronics. >> i'm going to take this morning and talk about the iphone. >> reporter: in recent years, jobs no longer appeared his usual self. he was noticeably thin and frail. and investors and apple faithful grew alarmed because of jobs' past struggle with pancreatic cancer. in 2009 jobs revealed he had a liver transplant after taking a six-month leave of absence. he returned to the stage with his usual vigor. >> it is our new macbook air. we think it's the future of notebooks. >> reporter: eventually his struggle with ill health led him to step down as ceo. in a letter to the apple board of directors, jobs wrote, i have always said if there ever came a day when i could no longer meet my duties and expectations as apple's ceo, i would be the first to let you know. unfortunately, that day has

come. i have made some of the best friends of my life at apple, he added, and i thank you for all the many years of being able to work alongside you. steve jobs' legacy can be found in his devices, long on aesthetics and attention to detail. he followed his heart and with his technology -- >> we are calling it iphone. >> reporter: changed the world. dan simon, cnn, san francisco. >> news of steve jobs' death is sending shock waves around the world. all through the night, tributes have been pouring in from world leaders to entertainers to tech icons, everyone is celebrating steve jobs' genius and his vision. let's go to hong kong and kristie lu stout. she has reaction from there. good morning. >> hello there, carol. the loss and his loss is being bore, tributes for steve jobs is coming in from all over the

world. microsoft founder bill gates said this, quote, the world rarely sees someone who has had the profound impact steve has had. the effects of which will be felt for many generations to come. for those of us lucky enough to work with him, it's been an insanely great honor. i will miss steve immensely. and mark zuckerberg, steve, thank you, thank you for being a mentor and friend. thanks for showing what you build can change the world. i will miss you. and u president barack obama shared his thoughts with us. he said steve was among the greatest of american innovators, brave enough to think differently, bold enough to believe he could change the world and talented enough to do it. so carol, all these tributes coming in and all of them highlighting the same core attributes, the innovation and vision of steve jobs. back to you. >> i know kristi you visited an

apple store in hong kong recently. here in new york, people are leaving flowers and remembrance notes and things like that. is the same thing happening over there. >> it is the same thing over here. i was just at the hong kong apple store just a couple hours ago. one of the newest apple stores is the one here in hong kong which just opened on september 24th. the fan tributes are definitely there. the ivigil is starting here. they've been leaving notes, messages. in fact, we saw one fan leave, this model of steve jobs, he placed him on the altar, he bowed to it and walked away. steve jobs has a massive following here in hong kong. in fact, according to apple, they said that on the day of its opening, just a few weeks ago, they sold more macs here than any other store around the world. one more thing i want to show

you, the apple logo usually glows white. today it's been turned off. >> carol, news of a formal hong kong vigil, it's racing through social networks. one is due to start at 7:00 p.m. tonight. there's also a global vigil, one that's called black turtleneck friday, being organized on facebook. participants are being asked to bring flowers, canaldles or an icandle. a most fitting tribute, one displayed on an iphone. >> that is a most fitting tribute. the thing that was interesting about steve jobs, i think, he had more than one great idea. usually an innovator will have one great idea, then there will be no more. steve jobs seemed to have an endless supply. >> that's right. it was endless from the very beginning, from a new personal computer to how he revolutionized music with itunes

and ipods, to even how he's left an imprint on digital animation with pixar. he planted the seed for that company. he has revolutionized so many different industries. >> kristie lu stout, live in hong kong. thank you. we have much more on the death the steve jobs in a few minutes. at 5:30 eastern we'll break down the decade of dominance for apple under steve jobs and explain how the company rose to the top of the class. at 5:45 eastern we'll take a look at what's next for apple. jobs did not speak publicly very often but he did offer words of wisdom while giving a commencement speech to students at stanford back in 2005. >> i'm pretty sure none of this would have happenedfy hadn't been fired from apple. it was awful tasting medicine but i guess the patient needed it. sometimes life's going to hit

you in the head with a brick, don't lose faith. i'm convinced the only thing that kept me going was that i love what you did. you've got to find what you love and that is as true for work as it is for your lovers. your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do. >> steve jobs, dead at the age of 56. at adt, we get financing from ge capital. but they also go beyond banking. we installed a ge fleet monitoring system. it tracks every vehicle in their fleet. it cuts fuel use. koch: it enhances customer service. it's pretty amazing when people who loan you money also show you how to save it. not just money, knowledge. it's so much information, it's like i'm right there in every van in the entire fleet. good day overall. yeah, i'm good. come on in. let's go. wow, this is fantastic. ge capital. they're not just bankers. we're builders.

they helped build our business. it's pro-cool technology releases armies of snowmen masseuse who cuddle up with your soreness and give out polar bear hugs. technology. [ male announcer ] new bengay cold therapy. the same technology used by physical therapists. go to bengay.com for a $3 coupon. the progresso chicken noodle you made is so good. it's got tender white meat chicken. the way i always made it for you. one more thing.... those pj's you like, i bought you five new pairs. love you. did you see the hockey game last night? [ male announcer ] progresso. you gotta taste this soup. me too. you booked our room right? not yet, thanks for reminding me. wait, what? fret not ma'lady. i have the hotels.com app so we can t a great deal even at the last minute. ah, wellyesir. dolo free hotels.com app and get exclusive mobi dls.

hotels.com. be smart. book smart. 12 minutes past the hour. this is your "a.m. wakeup call" this morning. steve jobs died at the age of 5. we're highlighting some of his biggest achiefments in his own words. this from 1998. >> the strangest thing about apple it hasn't had a good consumer product. here's one of the best consumer brands in the world and they haven't had a compelling product under $2,000. and the one we introduced today, the imac is incredibly sweet. this $1,299 product is faster than the fastest pentium ii you can buy. you can buy a 400 megahertz pentium ii and this thing smokes it. it's amazing.

the market has never had a consumer product this powerful and this cool looking. >> more on steve jobs' impact on the international tech world throughout the morning. in other news we have the answer to a big political question, yes, sarah palin, she's finally made a decision. she says she will not run for president next year. palin ended months of speculation saying on the mark levin radio program, quote, not being a candidate, you are unshackled and able to be more active. i look forward to using all my tools at my disposal to get the right people in there who have a servant's heart, end quote. palin's move comes one day after new jersey governor chris christie announced he will not seek the republican nomination. if yur upset over bank of america's $5 monthly fee on debit cards, ceo defends the move, saying customers and

shareholders understand the company has the right to make a profit. we're talking now about the nation's biggest bank which has made billions in dollars in profits last year. the announcement already has sparked heated comments on qu l capitol hill, facebook and a petition with 135,000 signatures. the grass roots demonstrations against wall street are spread to more cities including philadelphia, d.c. and tampa. >> occupy. >> everywhere. >> occupy. >> everywhere. >> occupy. >> everywhere. >> that's what it looked like in new york city yesterday. that's where the occupy wall street protest started three weeks ago. union members added their muscle, joining thousands in what was said to be the movement's largest protest so far. things were mostly peaceful but a few protesters scuffled with police after they reportedly tried to get through a police barricade. police made about 28 arrests, mostly for disorderly conduct. one person you can be sure will not be joining the

protesters today, republican presidential candidate herman cain. the former ceo of godfather's pizza minces no words when giving advice to the wall street protesters. in an interview with the "wall street journal," he said, quote, don't blame wall street, don't blame the big banks in you don't have a job and you're not rich, blame yourself. cain also says the protests are planned and orchestrated to distract what he says are the failed policies of president obama. he helped put the world in the palm of your hands. coming up next, global reaction to the death of steve jobs. it's 16 minutes past the hour. jet's food inspectors can share data in real time -- so what used to take two weeks, now takes two hours. faster feedback means better food and happy people. it's a network of possibilities -- helping you do what you do... even better. call at&t and see what we can do for your business.

♪ should we order panda blossom, panda moon... how about chinese at home with wanchai ferry? you can make it in just 14 minutes. mmmh, orange chicken. great. i didn't feel like going out anyway. [ male announcer ] wanchai ferry. restaurant quality chinese in your grocer's freezer. new splenda® essentials™ no calorie sweetener with b vitamins, the first and only one to help support a healthy metabolism. three smart new ways to sweeten. same great taste. new splenda® essentials™. [ tires screech ] [ crying ] [ applause ] [ laughs ] [ tires screech ] [ male announcer ] your life will have to flash by even faster. autodrive brakes on the cadillac srx activate after rain is detected to help improve braking performance. we don't just make luxury cars. we make cadillacs.

17 minutes past the hour. this morning we're big you special coverage on the death of steve jobs. his technological innovations changed our world. it seems like the entire world is reacting to the apple co-founder's death. take a look at the scene in tokyo. a makeshift memorial has popped up with flowers and notes saying, thank you, steve. to gauge reaction from east to west we have eunice yoon in beijing and jim bolden in london. let's head first to eunice. what's the sentiment there? >> reporter: well, carol, steve jobs was referred to here as master jobs. he was equally admired here as he was in the united states.

but because the industries here in china are seen as generally less innovative, he was really elevated to a cult-like status. we managed to go down to some of the stores here and saw people laying flowers as well as leaving cards. generally people were saddened by his passing. >> translator: he made great contributions to the world because he created apple and gave so many of us a chance to enjoy these high-end gadgets. >> translator: i hold very high regard for him. did he a good job giving us one nice product after another. >> reporter: and you know, carol, you only have to look at the back of your ipod or iphone to really understand the special relationship that china has with apple. on the back of nearly every single one of these things you'll see the words designed in california but assembled in china. that's another way in which steve jobs was really able to

touch so many lives here. a lot of the factories that make apple products here employ hundreds of thousands of chinese migrant workers. carol. >> eunice yoon reporting live from beijing this morning. thank you. from east to west now, jim bolden, how are those there respond together passing of steve jobs. >> reporter: this is the iconic store in europe, on regent street. someone leave an apple, bit into the core and left an apple as a symbol. and also even though his death was actually reported early this morning, some of the up ins were able to keep up to date and show us -- this is "the financial times" talking about jobs, who created genius. this is "the guardian" saying

the apple mastermind changed technology for forever. that's my other point. when he started, went into the other sectors, there were competitors here in europe. the legacy in europe is, i think, many of the companies he competes with are suffering or have gone out of business. they haven't been able to keep up with steve jobs or apple. >> another fascinating aspect of this, steve jobs was able to touch some sort of emotional cord in people. he wasn't just a businessman dealing with cold, hard facts or dealing with technology and selling it. he touched an emotional cord in people. why do you think that is. >> one of his best quotes really is when he said sometimes you have to introduce products that people don't know they want. when the ipad came out, in the beginning, people thought before they got their hands on it, it wouldn't be a success. then it turned out to be a

success. you can't have this kind of success, this emotional attachment, if the products don't work, if the feel, the touch, the promise isn't delivered. the one thing you can say about most of the products that came out of apple after steve jobs returned as ceo, those products delivered. that's true anywhere in the world. >> not only that, jim, but i think the way apple designed its computers, they were works of art. they weren't just a computer. you like to look at them, to touch them, you kind of like -- the way they liked inspired this emotional connection. >> and one of the things from the business point of view that's fascinating when you think of the i-touch coming out, it actually led to more sales of the more expensive product as well because people got used to being able to play music and how it felt in your hands. people said that's really nice. maybe i'll get an apple pc instead of a pc from somebody else. the design of it were so key. there were designers from europe

that steve jobs brought in. not everything was just his idea. part of his brilliance was the people he hired, the people he brought around him. they were at the top of their game as well. >> he was tough on them, too. thanks so much. much more coverage on the death of steve jobs throughout the hour. in about ten minutes we'll break down the decade of dominance for apple under steve jobs and explain how the company rose to the top of the class. up next, he's picking up more support in the polls but will remarks about herman cain, remarks he made about the unemployed backfire against him? that's just ahead, it's 23 minutes past the hour. three out of four doctors recommend the ensure brand for extra nutrition. ensure clinical strength has revigor and thirteen grams of protein to protect, preserve, and promote muscle health. and immune balance to help support your immune system. ensure clinical strength...

helping you to bounce back. ensure! nutrition in charge! gives you a 50% annual bonus! so you earn 50% more cash. according to research, everybody likes more cash. well, almost everybody... ♪ would you like 50% more cash? no! but it's more money. [ male announcer ] the new capital one cash rewards card. the card for people who want 50% more cash. what's in your wallet? woah! [ giggles ] new fiber one 80 calories... ...with its sweet honey taste, 40% daily value of fiber... ...and 80 calories per serving... ...you may want to tell a few friends. ♪ or all of them. ♪ i'll go get my bowl. [ female announcer ] new fiber one 80 calories. yes, you can actually love breakfast.

♪ your life if full of responsibilities. so if you're thinking of going back to school we created the phoenix prep center, a personalized academic planning resource. and when you're ready to take that next step you can attend our orientation workshop, either on campus...or online to see if our university is right for you. our commitment to you begins before you even enroll. explore these resources and more at phoenix.edu. we asked total strangers to watch it for us. thank you so much, i appreciate it, i'll be right back. they didn't take a dime. how much in fees does your bank take to watch your money ? if your bank takes more money than a stranger, you need an ally.

ally bank. no nonsense. just people sense. 25 minutes past the hour. we're taking a look back at the life and legacy of steve jobs. the apple co-founder died last night at the age of 5. we're highlighting some of his biggest achiefments in his own words. this from 2001. >> what is ipod? ipod is an mp3 music player, has cd quality music and it plays all of the popular open formats of digital music. but the biggest thing about ipod is it holds 1,000 songs. this is a quantum leap. for most people it's their entire music library. this is huge. the coolest thing about ipod is

that your entire music library fits in your pockets. >> more on steve jobs' impact on the international tech world throughout this morning. time now for your political ticker with jim farley, host of morning briefing on sirius, live from washington, d.c. good morning. >> good morning, carol. >> let's talk a little bit about herman cain. he's surging in the polls. in some polls he's tied with mitt romney. he had some harsh words about the wall street protesters. in an interview with the "wall street journal" cain said, quote, don't blame wall street, don't blame the big banks if you don't have a job, if you're not rich, blame yourself. tough words. many republicans believe this, personal responsibility should come first but could his words backfire on him just as he's starting to gain traction? >> he could have probably found a morrell gae elegant way of exg

what you just said. but herman cain is what he is. nobody is going to tell him what to do or swhat to say. a lot of people sometimes like a blunt talker. i think the rise in the polls for herman cain right now puts him in an unusual position, that is on tuesday he will find himself being the target of a lot of attacks during the next debate of the republican candidates. and herman cain will have to show he's more substantive than just this very, very positive and upbeat fellow which i think is something that is attractive to a lot of people. it's not just republicans, it's democrats alike. they like somebody upbeat and positive which he certainly is. he has that story to tell. whether or not that particular comment rebounds to his detriment yet remains to be seen. is he who he is. that's the way he's going to say

what he says. >> a lot of political analysts say he's just a place holder and that this surge in the polls means nothing, it means that -- kind of like republican support for candidates is still in flux. what do you make of that? some people don't count rick perry out yet. his initial surge in the polls was great. >> i wouldn't count anybody out at this particular point. we have a few more debates, contests to run. they've changed the primary schedule again because nevada will be doing it january 14th. what we are beginning to see now that we know that sarah palin is not running as you mentioned earlier, that means the that people will have to look more closely at these candidates and not wait for the ideal prom date, if you will. they'll have to decide who they want and start looking more closely at these candidates, at least republicans are. i think that's how you'll see this play out. i don't know how long term herman cain is. i think he's certainly somebody to be reckoned with and i think ron paul will still have an

effect on this because he's in this for the long term. no, i wouldn't count anybody out, including rick perry before we've had our first caucus or primary, carol. >> the most interesting thing about herman cain is he's doing this with little money. >> and a lot of pizza. >> ron paul spent $8 million? and a lot of pizza, right. he's doing this with very little money in his campaign coffers. >> ideas don't cost anything. there are people thinking he ought to be spending more time in iowa doing that politicking. herman cain is who he is. the money, though, will be key. we haven't seen his numbers yet. rick perry did announce 17 million for the quarter. that's pretty impressive. mitt romney is going to be close to that and ron paul is 8 million. >> tim farley, many thanks. tim farley from sirius radio in

washington, d.c. this morning we're remembering steve jobs, the man who brought us the ipod, the iphone, the ipad, his impact on apple's bottom line over the next decade, just ahead. [ wom] lower cholesterol. [ man 2 ] yummy. i got that wrong didn't i? [ male announcer ] want great taste and whole grain oats that can help lower cholesterol? honey nut cheerios. [ female announcer ] improve the health of your skin with aveeno daily moisturizing lotion. the natural oatmeal formula improves skin's health in one day, with significant improvement in 2 weeks. i found a moisturizer for life. [ female announcer ] only from aveeno.

north you. thursday, october 6th. this is your "a.m. wakeup call." i'm carol costello joining us you live from new york this morning. it's 34 minutes past the hour. jobs co-founded apple and over the last ten years its growth has been unmatched. how did the company become so dominant over the past decade? christine romans is with me in new york.

apple stock is up, what, 9,000% since its return 15 years ago? how did the company continue to grow even though a recession? >> if you've been to an apple store recently or anytime over the past five years, you'll notice there's no recession in an apple store. the past two years, the stock has done phenomenally. steve jobs and apple computer, well, they dropped the computer. why? they are doing things like music and phone. they gave the world things they didn't know they wanted. that is true leadership, the leadership of steve jobs, that he was able to put his reputation and the talents and the money of his company behind things that were completely unproven and had never been tried in modern society. it worked. america didn't know it needed the iphone. the world didn't know it needed the ipad. now these are some of the fastest growing technological devices in history. one thing about steve jobs, he's a computer nerd but he's also a

salesman. he was also an artist and a cult hero. all together these are the kinds of attributes that we rarely, rarely see in an innovator, inventor, ceo, a very, very rare combination. that rare combination of talents and the kinds of products that he has been spearheading over the past few years, quite frankly, that's why the stock has done so well. carol, $10,000 in apple stock purchased when he came back to the company the end of 1996, beginning of 1997 would be worth $640,000 today, car. >> that's just amazing. you talk about his marketing genius and the way he talked to people. if you compare his tone and how he talked to people and embraced the consumer with that of other ceos, for example, the bank of america guy came out and talked about those debit card fees. he says, you know, every company has the right to make a profit. i could never imagine steve jobs actually saying that. >> steve jobs also wanted to make a profit. make no mistake, he wanted to

change the world but when you look at what that company has done, i mean, he was very, very attuned and atentive to shareholders. that's what public companies do. the theory is when you are a public company you respond to your shareholders and by making your customers happy, by making clients happy, by making good products you make your shareholders happy and the stock goes up. ultimately you keep score with the stock price. apple computer has certainly -- i keep saying apple computer. didn't it the show you, at its core, this is a computer company that's changed. i have an apple 2e in my garage, you know? he's a baby boomer, generation x, generation y, it's changed. here's something else, i heard kristie lu stout mention this before. hundreds of thousands of people have a job in china because of steve jobs. it's connected american teenagers with baby boomer and silent generation americans. migrant workers in china.

he's changed the world. on a scale, i think you have to look at henry ford and thomas edison, he will be in the history books along side those gentlemen. >> i think he spoke the language of the consumer. i know he was beholden to his shareholders but you didn't get that sense from him. that's what makes a marketing genius as well. christine romans, i'll join you in just a bit. thank you so much. in about ten minutes we ask cnn's richard quest what's next for apple? first, more of steve jobs in his own words. here's steve giving a speech to stanford graduates back in 2005. >> you can't connect the dots looking forward. you can't only connect them looking backwards. so you have to trust that the dots will somehow connect in your future. you have to trust in something, your gut, destiny, life, karma, whatever. because believing that the dots will connect down the road will give outconfidence to follow your heart, even when it leads you off the well-worn path and

that will make all the difference. whoa. whoa. how do you top great vacations? whoa. getting twice the points on great vacations. whoa! use chase sapphire preferred and now get two times the points on travel, and two times the points on dining and no foreign transaction fees. whoa! chase sapphire preferred. a card of a different color. apply now at chasesapphire.com/preferred that's not going to satisfy you. it's time for a better snack. here, try this. it's yoplait greek. it has two times the protein of regular yogurt.

you'll feel satisfied. [ female announcer ] yoplait greek. it is so good. it's pretty good!

41 minutes past the hour. this is your "a.m. wakeup call." this morning we're taking a look back at the life and legacy of steve jobs. we're highlight something of his biggest achievements in his own words. this from 2007. >> today apple is going to re-invent the phone. an ipod, a phone. and an internet communicator. an ipod, a phone. are you getting it?

these are not three separate devices. this is one device. and we are calling it iphone. >> more on steve jobs' impact on the international tech world throughout this morning. in other news, though, we have the answer to a big political question, sarah palin says she will not run for president next year. palin ended months of speculation speaking on the mark levin radio program that, quote, not being a candidate you are unshackled and able to be even more active. i look forward to using all my tools at my disposal to get the right people in there who have a servant's heart, end quote. chris christie announced he won the seek the republican nomination. if you're upset over bank of america's new $5 monthly fee on debit cards, the latest fr word from ceo brian moynihan may trigger unmitigated rage.

he defends the move saying customers and shareholders understand that the company has a right to make a profit. we're talking now about the nation's biggest bank which made billions of dollars in profits last year. the announcement has already sparked heated comments on capitol hill, facebook and a petition with 135,000 signatures. the reverend fred shuttlesworth, a major civil rights leader who survived beatings and bombings has died. the birmingham civil rights institute said shuttlesworth died in that city yesterday. he was 89. he helped martin luther king jr. establish the southern leadership conference in 1957. that same year he was beat within chains and whips while trying to integrate a birmingham public school. the year before his birmingham home was bombed but he and his family were not injured. in a statement, president obama said shuttlesworth was a staple to the strength of the human spirit. his impact and how we live stretched far and wide, steve jobs' innovations in the global marketplace next in a live

report from london. it's 44 minutes past. he web all. guinea pig: row...row.took one, 8 months to get the guin: ..row. lile cbby one to yell row! guineaig: ro's kof strange. guinig: row...row. such a simple word... row. anncr: t an easierayof strange. save. get online. go to geico.com. get a quote. e u 15% or more on car insurance. should we order panda blossom, panda moon... how about chinese at home with wanchai ferry? you can make it in just 14 minutes. mmmh, orange chicken. great. i didn't feel like going out anyway. [ male announcer ] wanchai ferry. restaurant quality chinese in your grocer's freezer.

good morning to you. it's thursday, october 6th. this is your "a.m. wakeup call." i'm carol costello, joining you live from new york this morning. it's 47 minutes past the hour. from tokyo to beijing, singapore and points in between and beyond, steve jobs and his amazing innovations changed the way people went about their daily lives. richard quest joins us from london with insight on the steve

jobs' revolution. richard, your first reaction to jobs' death? >> reporter: well, obviously you look at it from so many different areas. i was just writing a list of listening to the various tributes coming out. what are the common words people say, innovator, entrepreneur, visionary, chief executive. but the thing with steve jobs is, he pulled them all together. not only did he have the ideas, he executed them and managed to get them into the consumers handses and shops. i say that and it sound so trite, bear in mind, carol, how many business leaders fail at some stage in that process. he didn't just do it with one item, the apple computer or the apple. he did it with the apple 2 and the iphone, itunes, and so on. and then, of course, you have the sideline where you have pixar and you end up with a totality of a picture that makes

you question and wonder what happens to apple and how apple keeps that momentum, that mojo if you'd like, as it moves forward, carol? >> well, tim cook took over the company. supposedly steve jobs groomed him for that role. >> yes. and there is -- look, this is the problem. this is the difficulty. apple spends and apple people spend a lot of time telling us that steve jobs' fingerprints were on every product they make. he was a micromanager who was into the design, the effect knowledge, the style, the substance. if that's true, then what happens to an apple without him? and if it's not true, then, of course, apple succeeds as it does. they can't have the argument both ways. either this was all steve jobs or the legacy has now been created that can be continued. the truth is, we will -- i hate that phrase, the old

journalistic catch phrase, a get out of jail free card, which is, only time will tell. apple probably has a year or two worth of products in the pipeline. if we take a look at the iphone 4s launch last week, one has to wonder whether or not a change has happened from which the company is going to be very different. >> you've got that right, because it was a dud. apple has always been known for its marketing genius. people were disappointed in that product. we thought it was going to be an iphone 5. >> yes. and apple's fault in that sense was not creating the iphone 4s but for failing to manage expectations about what it was going to be. now, of course, they must have known at that time that mr. jobs was critically ill, if not dying at that point. in that scenario, it's that the timing is very unfortunate.

apple, the jury, i'm afraid, is going to be out on whether or not as a company, it continues that innovative entrepreneurial groundbreaking spirit of steve jobs. it's a sad fact but true. >> yes. you know, they did know because during that big, you know, announcement for the iphone 4s they had an empty chair where steve jobs was to have been seated. so they knew that he was dying. really sad story. richard quest, thank you, as usual. so how do those who cover the world of business view steve jobs and his legacy? we asked them. >> he is one of the most creative, anastenacious, focuse singular human beings that i've ever met. >> incredibly charismatic, builder of products that people

feel like they just have to have. and who does it better than anybody else has done it in our lifetime. >> steve jobs is silicon valley's greatest rock star. that's it. >> i don't think that what he has done will ever be repeated in our lifetime, in many ways. >> innovative, extremely intelligent is obviously an understatement and willing to take risks. i think a lot of companies tried to do similar things that apple did and failed. and i don't think that ever deterred him. >> it's hard to know what the legacy of somebody like a michael dell will be. it's hard to know a little bit of what the legacy of mark zuckerberg will be. but there's no question that we know what steve jobs' legacy will be. he's one of the greats. he's up there with henry ford and a handful of other iconic ceos in the annals of business.

>> thank you for having me. steve jobs' health problems dated back to 2004 when he was diagnosed with a rare form of pancreatic cancer. jobs took several medical leaves of absence and in august of this year he finally resigneds aapple's ceo. our chief medical correspondent dr. sanjay gupta talked with anderson cooper about jobs' health struggles over the past few years. >> he had a variant, a type of cancer known as a neuroendocrine tumor, a tumor of some of the cells in the pancreas that make various hormones, like insulin, for example. you saw that speech he gave at stanford. he talked about when he was diagnosed they found a lesion in his pancreas. they thought it was an aggressive form of cancer. they did a biopsy. the doctors cried when they got the results back because it wasn't the most aggressive form of pancreatic cancer but this neu neu

neuroendocrine tumor. the numbers are still tough, even with this variant. with pancreatic cancer, one-year survival rate is 20%. with an endocrine tumor, five-ye five-year. he was high functioning the whole time. he fought like crazy for eight years. >> the cause of death has not yet been announceannounced. he was 56 years old. he apparently died at home surround by his family. a live report from the nasdaq market site, that's coming your way next. six minutes till the top of the hour. [ mom ] scooter? your father loves

your new progresso rich & hearty steak burger soup. [ dad ] i love this new soup. it's his two favorite things in one... burgers and soup. did you hear him honey? burgers and soup. love you. they're cute. [ male announcer ] progresso. you gotta taste this soup. your doctor will say get smart about your weight. i tried weight loss plans... but their shakes aren't always made for people with diabetes. that's why there's new glucerna hunger smart shakes. they have carb steady, with carbs that digest slowly to help minimize blood sugar spikes. and they have 6 grams of sugars. with 15 grams of protein to help manage hunger... look who's getting smart about her weight. [ male announcer ] new glucerna hunger smart. a smart way to help manage hunger and diabetes. me too. you booked our room right? not yet, thanks for reminding me.

wait, what? fret not ma'lady. i have the hotels.com app so we can t a great deal even at the last minute. ah, wellyesir. dolo free hotels.com app and get exclusive mobi dls. hotels.com. be smart. book smart. [ female announcer ] improve the health of your skin with aveeno daily moisturizing lotion. the natural oatmeal formula improves skin's health in one day, with significant improvement in 2 weeks. i found a moisturizer for life. [ female announcer ] only from aveeno.

2 1/2 minutes till the top of the hour. this is your "a.m. wakeup call." this morning we're taking a look back at the life and legacy of steve jobs. the apple co-founder died last night. he was just 56 years ole. we're highlight something of his biggest achievements in his own words. this is from last year. >> the question has arisen lately, is there room for a third category of device in the middle? something that's between a laptop and a smartphone? of course we've pondered this question for years as well. the bar is pretty high. in order to create a new category of devices, those devices will have to be far better at doing some key tasks. and we call it the ipad. >> now let's head to the nasdaq

market site and check in with carter evans. >> in germany apple shares fell about 2.5%. apple by the way is 15% of the nasdaq 100. it's the most heavily weighted stock there. after-hours trading was halted. everybody is talking about steve jobs today. i want to show you the picture on apple's home page. take a look. steve jobs, 1955 to 2011. lots of things are attributed to steve jobs, but it is expected to have an impact on the market today. let me show you apple stock over here. apple stock, shares are on hold right now. they're not allowed to trade after hours. so we have really findication of how they're going to open when the opening bell rings this morning here at the nasdaq. it's a sad day, i think for a lot of apple fans out there. you know, if you had bought 100 shares of apple stock when steve jobs took over in 19