were trading for about 4 bucks apiece, 400 bucks is what it would have cost you. they'd be worth $38,000 today. carol? >> 56 years old, so young. he accomplished so much in his short life. it's just a sad day. carter evans life from the marko much. more coverage on the life and legacy of steve jobs. thanks for watching us today. here in the united states, "american morning" continues right now. >> there is one more thing -- from his parents' garage to technology icon. apple's core, steve jobs dies at 56 years old. what will the future look like without a man who helped mold it for us on this "american morning." good morning, it is thursday, october the 6th.

sad day for many. welcome to "american morning." we begin with the passing of amfounder steve jobs. >> tributes to an inoivator lighting up our phones. the company announced his death yesterday. he was just 56 years old. they didn't mention a cause, but we all know he battled cancer for years and taken three years of absence since his health trouble starte estarted. every time he did, wall street took. turned it into a necessity for everyone in the modern world and millions are saying thank you this morning. let's begin with dan simon clli in california. good morning, dan. >> for more than 30 years, some of the world's most iconic products can be traced back to one man and one company. no ceo more closely identified with his brand than steve jobs. >> today apple is going to

reinvent the phone. >> reporter: steve jobs was a modern-day thomas edison. >> you can do multi-finger gestures on it. and, boy, have we patented it. >> reporter: he didn't have a patent on his own look, but he was rarely seen without tennis shoes, levis and a black shurir. legendary for his flair and showmanship. >> the screen literally floats in mid-air. >> reporter: he was born in san francis francisco, he developed an early interest in computers. after high school, he attended reed college, but only for one semester. at just 20 years old, he started apple computer in his garage with friend. >> we worked hard and in ten years apple had grown from the two of us in the garage into a $2 billion company with over 4,000 employees. >> reporter: that was jobs in 2005 giving the commencement address at stanford university.

>> you have to trust in something, your gust, because believing the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path and that will make all the difference. >> reporter: in 1984 apple introduced the machine that changed our lives forever, the mack intosh. revolutionary because it made computers easier to use. it had a funny little thing called a mouse and allowed users to change faunts and the mac was expensive and in 1985 he was forced out of apple, but he was just warming up. in 1986 he bought pixar animation studios which later produced hits like "toy story" and invented a company called next. the technology was so innovator that in a twist of fate apple

bought next and steve jobs went back to work for the company that he started. one of the greatest ceo tenures of all-time. who knew that a computer company would change how we listen to music. steve jobs introduced the iconic ipod. >> just slide it across. >> reporter: the iphone and later what some believe would be his grandest achievement, the ipad. >> that's what it looks like. very thin. >> reporter: apple dropped the computer from its name to reflect the company's expansion. >> now, i'm going to take this morning and talk about the iphone. >> reporter: in recent years jobs no longer appeared his usual self-he was noticeably thin and frail and investors and apple faithful grew alarmed because of jobs' past struggle with pancreatic cancer. in 2009 he revealed he had a liver transplant after taking a

six-month leave of absence but returned to the stage with his regular vigor. >> our new macbook air and we think it's the future of notebooks. >> reporter: unfortunately his struggle with ill health head him to step down. jobs wrote, "i always said if there came a day i could no longer meet my duties and expectations as apple's ceo, i would be the first to let you know. unfortunately, that day has come. i made some of the best friends of my life at apple and i thank you for all the many years of being able to work alongside you." steve jobs' legacy can be found in his devices. he followed his heart and with this technology -- >> we are calling it, iphone. >> reporter: changed the world. well, jobs maintained a very private personal life. it is believed only his inner

circle truly knew how sick he was. we should tell you funeral arrangements have not been made public but apple plans on holding a memorial service for all its employees at a to be determined date. >> thank you very much, dan simon. when you think when you think of the words to describe him, steve jobs, nerd. but in such a good way. he's -- people say visionary, but he was an artist, salesman and leader. he gave the world things they didn't know they needed. >> when you heard his name, i heard this several times in the last 12 hours, people saying he could be compared with thomas edison or henry ford, bringing something, taking either an existing invention or something new and bringing it to people who didn't think they needed it in the first place. >> you say he was a nerd, to me, he really wasn't. he was able to speak my language. he made me want to love his products.

he designed his products as works of art so you wanted to touch them and have an emotional connection to them. more than just that nerdy guy that loved computers. he designed works of art and he designed things people came to love. that's a rare combination in a person. >> that was my point, he wasn't just one of those things, he was all of those things, artist, salesman -- >> as carol is about to tell us, when they formed this apple partnership, he wasn't the nerd in the pair. >> one of the people who knew steve best was steve wozniak, the man who showed steve jobs one of his crazy gadgets and soon it was in millions of living rooms. he paid tribute to his frepd and his business part. the he reminisced about the early days last night on "360." >> that's what i really need time to think about, though.

i was the designer, builder and steve would come and then we'd go find ways to sell it. he was always looking for things turn things into business. he knew how to spot the good from the bad. all the things, so many things he left with me. imfre impressions, values, i try to think about ways to think from the way jobs would think back in the uearly days. political leaders don't have much positive effect on our lives, but here is a guy that created tools that everyone in the world, billions of people just loved and feel happy about and good about and in times we say, oh, my gosh, a president made a big difference in my life because we're on their side

politically. >> wozniak said they knew what they were doing was important but never thought they would change the world the way it did. >> let me show you the home page of apple's website. simple, black and white image of jobs in his trademark black turtleneck and wire glasses. the company released a statement, "apple has lost a visionary and creative genius and the world has lost an amazing human being. those of us who are fortunate to work with steve lost a dear friend and inspiring mentor. steve leaves behind a company that only he could have built and his spirit will forever be the foundation of apple." >> google is paying tribute to steve jobs and while google and apple were competitors, there's no doubt these two companies have mutual respect for each other. also, the technology website, wired.com painting its homepage black with a picture of steve jobs in the center. >> facebook ceo mark zuckerberg also releasing a statement

overnight. steve, thank you for being a mentor and a friend and thanks for showing what you built could change the world. i will miss you. >> a movement going on on facebook for everyone to wear a black turtleneck on friday in honor of this person, who is just such an amazing example of american ingenuity. >> there is a reason he wore the black turtleneck and levis. he was a flower child himself and he never lost that even though he became this really wealthy guy. titan of industry. >> always dressed the same way. >> i never saw a picture of him in a suit, have you? >> when he did a commencement speech in 1995, he had the gown. >> but underneath probably wearing the turtleneck and the jeans. the news was not entirely unexpected. jobs had battled pancreatic cancer for years. after taking a second medical leave he was forced to step down as apple's ceo, not forced, he

did that voluntarily. dr. sanjay gupta says, even as his body was failing, he kept fighting. >> the story of the next several years of steve jobs was a man who fought like crazy against this tumor undergoing therapies and getting a liver transplant literally by cover of night in 2009, traveling to switzerland, for, again, nontraditional therapies and doing everything he could. you saw him essentially start to become quite gaunt as a result of the tumor in his pan crecres and the cancer itself causing the wasting that is associated with tumors like this. steve jobs was probably on various medications to control those hormonal changes but, in the end, eight years longer than most people survive with this type of tumor. despite all the therapies and all the treatment and despite the fight, steve jobs died likely of this neuroindecrine

tumor. he revolutionized the way we listen to music with the way we watch movies and communicate. basically, he changed how we live our lives. apple was born in his parents' garage and he grew it into an empire. computers, mobile phones, digital music. steve jobs' influence is unparalleled. >> really hard to overstate just how important steve jobs has been to business, to the economy, what he's done because he's really revolutionized so many businesses. >> reporter: his latest home run, the ipad, continues to break records. analysts say it's the fastest selling technological device ever. started with an initial $1,300 investment in 1976, apple is now a company worth nearly $350 billion. if you bought $10,000 in apple stock the day jobs returned to

apple in december 1996, it would be worth more than $640,000 today. earlier this year, apple briefly passed exxon mobil as the world's most valuable company. but apple's success is not only because of jobs' innovation, he's also a brilliant marketer. when apple's iconic 1984 super bowl ad to apple's product launches and the words that kept apple fans on the edge of their seats. steve jobs new how to sell. >> an ipod. a phone. are you getting it? >> the secrecy and the kind of futer that apple brings to every product launch whether they're in consumer electronics or clothing or automobiles, they can learn from apple and what they do. >> reporter: for jobs, apple was his passion and that is what he credited his success to. >> the only way to do great work

is to love what you do. if you haven't found it yet, keep looking. and don't settle. >> jobs never settled. his reputation for being a perfectionist is legendary and if a protoo type didn't meet his standards he had no problems scrapping it and starting over. he rejected the first two iphone prototypes. he never brought anything to the market that he didn't believe in. >> he was tough, too. remember in his early days with his employees if they came to him with an idea he didn't like he simply said, that's a dumb idea. >> to this day, apple employees don't tell you it was the easiest place or the funniest places to work. it was a tough environment, still is. >> as tough as he was, he inspired loyalty, fierce loyalty. >> his dna is in that company, too. we'll hear later from other people who have worked with him and they'll tell us that he would detect talent and ideas and innovation. he'd hire those people in a

heart beat to come work for the company and his dna is in the company. >> one person he hired is john sculley, hired him as ceo and he fired him from apple. we'll talk about that later. also this morning, your thoughts on steve jobs, a man who made must-haves for millions of people in the world. how many of us use a product that steve jobs created? i even have one. you can comment on our facebook page. facebook.com/americanmorning. you'll see your comments all morning long on the bottom of the screen and we'll read them, as well. steve to come, steve jobs brought innovation to life and also had a unique perspective on death, including his own. we'll have that in his own words, next. 15 minutes after the hour.

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18 minutes past the hour. welcome back to "american morning." president obama remembering steve jobs this morning as one of america's greatest innovato s innovators. the president enjoys apple products, just like the rest of us. the president who loves his blackberry said he received an ipad 2 directly from steve jobs. in a statement the president said "brave enough to think differently, bold enough to believe he could change the world and talented enough to do it. the world has lost a visionary." no greater tribute than the world learned of his passing on a device he created. the apple ceo had a gift for cutting through the clutter and bringing clairity to the comple. listen to him talk about dying at stanford university. >> no one wants to die.

even people who want to go to heaven don't want to die to get there. and yet, death is the destination we all share. no one has ever escaped it and that is, as it should be, because death is very likely the single best invention of life. it's life's change agent. clears out the old to make way for the new. right now, the new is you. but some day, not too long from now, you will gradually become the old and be cleared away. sorry to be so dramatic, but it's quite true. >> jobs went on to tell those graduates of stanford, your time is limited. don't waste if living someone else's life. don't let the noise of other's opinions drown out your own voice. few ceos ever captured as many hearts and minds as steve jobs has. drawn to the 24-hour apple store on fifth avenue in manhattan and that's where our jason carroll is standing by live this

morning. that store, which is under construction, which is why it has that big white thing behind you. that's a magnet for people 24/7. christine just said earlier this week, there's never a recession at the apple store, but an unusual place to be this morning. >> it really is. the reason why christine said that is because anyone who is from new york says this store is always open and there's always activity here. this morning, no exception. if you take a look behind me, you can see that people have started leaving flowers, they've left cards here, candles and, of course, they've left some apples, as well. it's not just happening here at this store, but also happening in stores like palo alto, california and also washington, d.c. an outpouring of support for steve jobs. what he meant. the innovator. so many people's lives have touched by this man. maybe if you don't have one of his devices, you know someone

who does. maybe you use itunes, whatever the case may be, an outpouring of support. just listen to what some of the people had to say about his passing last night. >> he changed the world i think, especially for my generation, like growing up, you know, part of steve jobs' vision has impacted every aspect of my life and i think it's a huge, huge loss for everyone. but i feel like his vision and legacy will carry on. >> a lot of his products were born out of his own vision and interesting to see how the company can, you know, continue to be innovative but i'm sure that they have great people in the company, so, i have high hopes for apple. >> while he's put his products in people's pockets, dorms, bookbags. he's reached everywhere. everyone has a little bit of steve jobs in them. >> i want to give you an example of how steve jobs have changed our lives in the news business.

in order to do a live shot like this. fred, show all these trucks down here, these cameras. that's what you need in order to get up a live shot. in order so you can see me. but because of steve jobs, all you need now to do a live shot is this. take a look at this. it's an ipad. an application on that and it's just through that one application, which is called streambox. you can get off a live shot. we use devices like this when we're in places like afghanistan where you're in dangerous regions where you can't get in big heavy equipment, trucks, cables. that is an example of how steve jobs has even changed our lives here in the news business. a man who will be greatly missed on many, many different levels. ali? >> jason, thank you. you're absolutely right. half the world has an ipad and knows about it, for those who don't, it's such a simple,

inexpensive technology now that took us years to develop. >> remember when everybody made fun of the name, the ipad, it will never work. but it's been phenomenally successful. >> the fastest selling technological device in history. >> i was one of those guys who said, why do i need to carry my entire music collection with me? why do i need all my music? >> why would i listen to music on a train? but it's just amazing. >> that's what books are for. we're minding your business next with bank of america's boss responding to the outrage over the company's new debit card fees. 24 minutes after the hour. [ female announcer ] lactaid milk is easy to digest. it's real milk full of calcium and vitamin d. and tastes simply delicious. for those of us with lactose intolerance... lactaid® milk. the original 100% lactose-free milk.

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markets are up. right now u.s. stock futures are up that europe is moving in the right direction to solve its debt crisis. waiting for the latest read on americans filing for the first-time jobless claims. comes out every week a number which economists expect to be slightly higher than last week. president obama is not saying whether he endorses senate majority leader harry reid proposed surtax. it would take effect in 2013 and help fund the president's $447 billion jobs bill. agree. you may not but bank of america is defending its new $5 fee for using your debit card. the bank's ce, said last night the bank has a right to make a profit. problems with its website that has been going on for six days now. it is because of a technology

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good morning, welcome back, everyone. it is 31 minutes after the hour. much more on the life and legacy of steve jobs just ahead. first, just some of the other stories making news today. if you had sarah palin in her republican presidential pool, you lost. she ended speculation yesterday saying she decided not to run for president in 2012 either as a republican or third party candidate. palin says, "the run was prayfully considered but believed she can be on the right path without being a candidate." herman cain has a blunt message for those wall street protesters in an interview with "wall street journal" cain said, quantity don't blame wall street, don't blame the big banks. if you don't have a job, and you're not rich, blame yourself. these are herman cain's words, before you tweet me, herman cain said it, not me. a milestone in stem cells.

they are able to clone human stem cells. hope that personalized cells can be replace damaged cells without rejection by the immune system. tributes are pouring in from around the world this morning for apple founder steve jobs. so many that they froze twitter for a while and the business world now wondering about the future of apple, a company that became the most valuable one in the world. the most valuable publicly traded company in the world under his command. my good friend richard quest joins us now live from london. good morning, richard. >> good morning to you, ali. ia well? >> i am, i am. but we're all mourning the loss of steve jobs. we're trying to figure out if there is someone else you can name that created this kind of impact on the world and we came up with henry ford and thomas edison. >> yeah, henry ford, thomas edison, you could arguably say walt disney in the sense that he

created a company that was so iconic to his name. i was going through this morning great leaders of great ceos, rockefeller, carnegie, you could say they may not be the household names, but they did have huge institutional change within their companies. they managed to shift, if you like, the way the company operated. they taught something that was broken, they fixed it. they innovated. the truth of the matter for apple is, it may be uncomfortable for apple lovers to hear this is that the difficulty is they have promoted apple and so many of the products are said to have steve jobs' personal touch to them. so, what do you do when you take him away? you now have to say to people, well, actually, it wasn't all steve jobs, it is the company. it is the product, it's the dna of apple itself.

ask th and that, i think, is going to be a difficult maneuver for apple to make. of course, they can do it. it's one of the dreadful things to use the journalistic cliche that time will tell. >> richard, you've put a lot more into the discussion. this is interesting by naming some of the major industrialests who changed things. disney is a good one to add to that list. he was fantastic, we can still be fantastic without him. richard quest, good to see you, my friend. finish your thought. >> let us just not forget when he left the company, the company did falter and he came back and the apple, the steve jobs' story is that he reenergized it, again. now, you have effectively got that situation, again. he left the company and what happens to the company? we're going to, obviously, see some dislocation, some uncertainty and, of course, the

competitors are not going to not take that lying down. >> richard quest in london. we'll check in with him later on throughout the day. >> looking at the bigger picture that steve jobs was this entrepreneur. there was a reason that he wanted to sign that patent so that entrepreneurs would be better able to introduce their innovations to the world and actually make money off of them. america now needs people like steve jobs that we can't sit here and name five more steve jobs operating in this country right now. >> everyone we named is dead. >> i will say something about steve jobs and the direction of the company. the company he came back and reenergized is not the company he left. on to the patent issue, my concern about the patent issue is the rest of the world does not abide by american patent laws and intellectual patent rights. one other thing, you could see innovators come from some place else or other countries take our

innovations. >> still to come, steve jobs in his own words, his own remarkable story and the rise of his iconic company. it's 36 minutes past the hour. let's get chinese.

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steve jobs was the heart and soul of apple. his legacy is the stuff of legend. we're taking a look now at apple's remarkable history through the words of its very core, steve jobs. ♪ ♪

>> today, for the first time ever, i'd like to let macintosh speak for itself. >> we think a lot of them will good et get into the home, but they'll get there through the garage door. sunday morning they're not going to be able to get their kids away from them and maybe some day buy a second one to leave at home. is the strongest thing about apple is it hasn't had a good consumer product. they haven't had a compelling product under $2,000. and the one we introduce today, t th theimac is incredibly sweet. fastest than the fastest pentium

2 you can buy. this thing smokes it. so, it's amazing. and the market's never had a consumer product this powerful and this cool looking. what is ipod? ipod is an mp3 music player, has cd quality music and it plays all the popular open formats of digital music. but the biggest thing about ipod is it holds 1,000 songs. now, this is a quantum leap because it's, for most people, it's their entire music library. this is huge. the coolest thing about ipod is to hold your entire music library fits in your pocket. i've got a pocket right here. now, this pocket's been the one that your ipod's gone in. the ipod and ipod mini fits

great in there. you ever wondered what this pocket was for? i always wondered that. now we know because this is the new ipod nano. today apple is going to reinvent the phone. an ipod, a phone. and an internet communicator. an ipod, a phone -- are you getting it? these are not three separate devices. this is one device. and we are calling it iphone.

the question has risen lately, is there room for third category of device in the middle? something that's between a laptop and a smartphone? and, of course, we pondered this question for years, as well. the bar's pretty high. in order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. and we call it the ipad. and what this device does is extraordinary. you can browse the web with it. it's the best browsing experience you've ever had. it's phenomenal to see a whole webpage right in front of you and you can manipulate with your fingers. it's unbelievably great.

way better than a laptop. way better than a smartphone. for 2010, we're going to take the biggest leap since the original iphone. so today, today we're introducing iphone 4. the fourth generation iphone. stop me if you've already seen this -- believe me, you ain't seen it. you've got to see this thing in person. it is one of the most beautiful designs you've ever seen. hey, johnny. i grew up here in the u.s. with the jetsons and with star trek and communicators and just dreaming about this. you know, dreaming about video

calling and it's real now. >> morning. thanks for coming. thank you. thank you. we're going to introduce today, ipad 2. the second generation ipad. it is an all-new design. it is not a tweaked design, it's not got marginal improvements. it's a completely new design and the first thing is, it's dramatically faster. one of the most startling things about the ipad 2 is it is

dramatically thinner. not a little bit thinner, a third thinner. and that is ipad 2. as always, i'd also like to thank everyone's families because they support us and let us do what we love to do. so, thank you very much to our extended families out there who make it possible for us to work our tails off making these great products for you. why do we have aflac... aflac... and major medical? major medical, boyyyy! [ beatboxing ] ♪ i help pay the doctor ♪ ain't that enough for you? ♪

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50 minutes past the hour. here's what you need to know to start your day. tributes pouring in for apple founder steve jobs. faster than twitter can handle them this morning. the company announced his death last night after a long battle with cancer. microsoft chairman bill gates says the impact of jobs' work will be felt for many generations to come. steve jobs was just 56 years old. not far from apple headquarters in cupertino, california, a deadly shooting rampage. he's still on the loose.

47-year-old shareef killed seven and wounded several others. first chris christie and then sarah palin. deciding not to run for the republican presidential nomination. palin says her family comes first, but believes she can still make a difference in 2012 without being a candidate. the biggest crowds yet at the occupy wall street protests here in new york. thousands marched yesterday against corporate greed and corruption. 28 people were arrested, including one for assaulting an officer. a federal judge is refusing to block parts of alabama's controversial new immigration law. civil rights advocates have asked for an injunction and now taking their case to a federal appeals court. now to rob marciano with a quick check of today's weather. >> chilly day. start things off across the northeast. frost and freeze warnings out for parts of upstate new york and northern new england. 45 in boston and 32 in burlington and 34 in syracuse and in between those spots certainly temperatures in the mountain areas that are well

down into the 20s. spoking of the mountains, into the intermountain west. 12 to 24 inches already above the 7,000 foot mark. could see a foot in some spots across the west. in between, warm and windy weather continues and temperatures well above normal across the midsection of the country. 85 degrees expected in kansas city, 65 degrees, not a bad day after a chilly start in the big apple. back to you guys in new york. >> that's the news you need to know to start your day. "american morning" is back right after this.

52 minutes past the hour. welcome back to "american

morning." turning now to politics. sarah palin has finally decided she decided she was not running for president in to 12. she will not seek the republican nomination or that of a third party. palin believes she can make a difference in 2012 without the title of candidate. joining us from washington, cnn senior political analyst mark preston. was anyone surprised by this decision, mark? >> with sarah palin, she is very unpredictable and you never know what she is going to do. she did say on fox news just last week that she did not want to be shackled by a title and she sounded like a movement leader and that's what she sounded like last night. listen to what she had to say on fox news about her decision not to run where she is a paid contributor. >> i concluded i can be an effective voice and a divisive role in helping get true public servants elected to office. you don't need a title to make a

difference in this country. i think i'm proof of that. >> there you have sarah palin last night on fox news saying that she does have no plans on running for the white house. she also said that she would not be launching a third party bid and she would back the eventual presidential nominee, whoever that one will be for the republican party. where does the race stand right now that sarah palin decided not to run? let's take a look at the new cnn poll of polls. shows that mitt romney is on top followed closely by herman cain and rick perry. now, of course, plenty of time right now there this to all change, but right now seems like mitt romney is maintaining his lead as the leader right now for the republican presidential nomination. carol? >> a couple of things. most republicans did not want sarah palin to run and certainly she read the writing on the wall that probably entered into her decision. most republicans don't want her to run as a republican or a third party candidate, they want her to sit out. >> that is true. i think that we've seen over the past few months that support for

sarah palin has eroded as we saw the likes of michele bachmann rise and fall. you know, when we matched up sarah palin in a hypothetical against president barack obama, if there was a matchup to be had in 2012, she would trail president obama by more than 20 points. sarah palin probably made the right decision, carol. >> republicans, at least it seems that way right now because romney remains on top. republicans want electability, right? they want somebody who can beat president obama and sarah palin was not that candidate, at least in their mind. >> electability, that's the word you'll hear from everyone over the next couple months, carol. >> mark, thanks. >> he probably knows this, presidential historians probably know this, i wonder how far. people always want electability or generally do, i wonder in a campaign like this how far from behind someone has come and became president. a bunch of people running at 2% or 3% and you have to think they

know they're fought becoming president. bill clinton was not a frontrunner. barack obama was not. >> herman cain was not. >> how unpopular, unelectability they seemed, although they won. >> you can argue for sustainability. mitt romney, he's been steady as a rock, right? he's on top by not much, but he's still on top and he's maintaining that. maybe that matters more. >> he seems to be gathering -- >> electability. >> there you go. we'll have more on steve jobs, his legacy, not just in business but around the world in the developing world, as well, we're coming right back. we're america's natural gas and here's what we did today: supported nearly 3 million steady jobs across our country... ... scientists, technicians, engineers, machinists...

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good morning, everyone. it's thursday, october 6th. welcome to "american morning." >> well, we begin with the passing of apple founder steve jobs. tributes a great innovator are lighting up our phones. the company announced his death yesterday just 56 years old. they didn't mention a cause, but he had battled cancer for years and had taken three leaves of absences, head of apple since his health troubled started. every time he did, wall street shook. jobs took something that was just a geeky hobby at a time and turned it into a necessity for everyone in the modern world and millions are saying thank you this morning. we begin our live coverage with dan simon outside of apple headquarters in coupupertino, california. >> silicone valley would be a different place without apple and steve jobs. some of the most iconic products that the world has ever seen can

be traced back to one man. >> today apple is going to reinvent the phone. >> reporter: steve jobs was a modern day thomas edison. >> you can do multi-finger gestures on it. and, boy, have we patented it. >> reporter: he didn't have patent on his own look, but rarely seen without tennis shoes, levis and a black shirt. he was legendary for his flair and showmanship. >> amazing and the screen literally floats in midair. >> reporter: steven paul jobs was born in san francisco, his mother, an unwed college student put him up for adoption. he developed an interest in computers. after high school, he attended reed college, but only for one semester. at just 20 years old, he started apple computer in his garage with friend steve wozniak. >> we worked hard and in ten years apple had grown from the two of us in a garage into a $2 billion company with over 4,000

employees. >> reporter: that was jobs in 2005, giving the commencement address at stanford university. >> you have to trust in something, your gut, destiny, life, karma, whatever because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path and that will make all the difference. >> reporter: in 1984, apple introduced the machine that changed our lives forever. the macintosh. revolutionary because it made computers easier to use. it had a funny little thing called a mouse that allowed users to change fonts. but the mac was expensive and sales were sluggish. in 1985, steve jobs was forced out of apple, but it turned out, he was just warming up. >> i'm buzz light year, space ranger. >> reporter: in 1986 he bought pixar animation studios which later produced hits like "toy story" and started a computer company called next. >> i hope you get to look at this later.

>> reporter: the technology was so innovative that in a twist of fate apple bought it and steve jobs went back to work for the company he started. his second act considered one of the greatest ceo tenures of all time. >> it's called the ipod touch. >> reporter: who knew a computer company would change how we listened to music. he introduced the iconic ipod. >> slide it across -- >> reporter: the iphone and later, what some would believe his greatest achievement, the ipad. >> that's what it looks like. very thin. >> reporter: apple dropped the computer from its name to reflect the company's expansion in the consumer electronics. >> now, i'll take this morning and talk about the iphone. >> reporter: in recent years, jobs no longer appeared his usual self-he was noticeably thin and frail and investors and apple faithful grew alarmed because of jobs' past struggle

with pancreatic cancer. in 2009 he revealed he had a liver transplant after a six-month leave of absence. he returned to the stage with his usual vigor. >> our new macbook air. >> reporter: eventually, though, his struggle with ill health led him to step down as ceo. in a letter to the apple board of directors, jobs wrote, "i always said if there ever came a day when i could no longer meet my duties and expectations as apple ceo, i would be the first to let you know. unfortunately, that day has come. i have made some of the best friend of my life at apple, he added, and i think for all the many years of being able to work alongside you. steve jobs' legacy can be found in his devices and attention to detail. he followed his heart and with his technology -- >> we are calling it iphone. >> reporter: changed the world.

well, we know that jobs was surrounded by family when he died. he was a very private person. it is believed only his inner circle knew how sick he really was. funeral arrangements have not been made public, but at some point apple plans on holding a memorial service for all of its employees. ali? >> given everything that we have known or what we haven't known about steve jobs in the past, probably not likely that the funeral services will be public or that, in fact, much information will get out about it at all. >> that's exactly right. you know, he was a very private person, especially when it came to his health. he didn't like people to really know how sick he was and, obviously, it was controversial at some point during his tenure. but, you know, we knew he was sick and we knew this was going to happen and unfortunately happened way too soon, ali. >> you said it was controversial that steve jobs was sick and people worried about the effect

of that on the company. the stock will start trading. >> he was the quintessential american story. didn't grow up with, he wasn't from a wealthy family and started this company in a garage with two people. i mean, he was the quintessential american story. he is the american dream, right? >> and the american entrepreneur. you're right. apple, of course, this morning is paying tribute to its co-founder and former ceo. this is the homepage of apple's website. a simple black and white image. the company also released a statement reading, "apple has lost a visionary and creative genius and the world has lost an amazing human being. those of us who have been fortunate enough to know and work with steve have lost a dear friend and inspiring mentor. steve leave business hind a company only he could have built and his spirit will forever be the foundation of apple." >> google a also paying tribute to steve jobs and while google and apple were competitors,

there's no doubt these two companies have a profound mutual respect for each other. wire.com painting it homepage black with a picture of steve jobs in the center. >> google's founders paying tribute and everybody in the technology business world. facebook ceo mark zuckerberg released a statement "steve, thank you for being a mentor and a friend. thanks for showing that what you build can change the world." >> his struggle to get well took him all over the world. our chief medical correspondent dr. sanjay gupta here with us this morning. he never gave up the fight and i can remember him taking to the stage at a mac world speech where he told the world that he had a liver transplant and, basically, talked about the family making the choice for organ donation and he made big waves in that area, too. >> he did.

it's worth pointing out, that it was month after he did it that anyone knew he had one. as a medical reporter kind of following him unalong, it was unclear what health issue he was dealing with. his doctors not talking about it and he didn't talk about it much either. it was 2003 that he was first diagnosed that we know. but for about a year he had herbal therapies. this is a man who had traveled the world and looking at other medical systems around the world, for example. he wanted to try these alternative therapies. in 2004 he disclosed this and talked about an operation to have this tumor removed. it was eight years that he has been dealing with this. >> how was he able to survive that because, initially, we thought he had the type of pancreatic cancer that would kill a person in a year, he survived eight years. >> with pancreatic cancer, someone surviving a year only

20% of the people do. he had what is known as a neuro endocrintumor it's rare and he describes this great story, carol. he was getting the biopsy and when the doctors actually got the cells back they started to cry because they realized it wasn't the most aggressive form, it was a less aggressive form. they were crying tears of joy, but it was still an aggressive cancer overall. 50% survival at five years. >> he was able to function and create. >> i know. because with pancreatic tumors, you know, the pain, the hormonal changes in the body, you saw the weight losses a manifestation of that and the impact on your overall energy levels. at a high level he was able to function and took time off from time to time but, really, quite incredible from a lot of the doctors i spoke to. >> let's expand on it for a second. four people that have these illnesses that take a lot out of you and who work in a creative world, how does that typically

affect people? is there a real connection or because you feel down or feel sick or can you create at the level that steve jobs was going at? >> i guess the answer is yes because of him. but, you know, i think it's a good question. for example, this particular tumor can produce lots of hormones and produce insulin which could cause your blood sugar levels to plummet and not only not having high energy, you could pass out from that sort of thing. it could create almost the opposite problem where you're constantly buzz from all the sugar in your blood stream. so, it can really vary. but a lot of people, obviously, on the medications to control those things and, also, again, i don't want to make too much of this because we don't know, the pancreatic tumor, one of the big concerns is pain control and having to take medications to control pain which, obviously, can affect you in terms of all your functions of life. >> as far as we know he died at

home surrounded by his family and it was a peaceful death. >> right. steve jobs was not just a visionary, but also had a gift of bringing clarity to the complex. just a year after first being diagnosed with pancreatic cancer, listen to him talk about dying at this 2005 commencement address at stanford. >> no one wants to die. even people who want to go to heaven don't want to die to get there. and, yet, death is the destination we all share. no one has ever escaped it and that is, as it should be, because death is very likely the single best invention of life. it's life's change agent. it clears out the old to make way for the new. right now the new is you. but some day, not too long from now, you will gradually become the old and be cleared away. sorry to be so dramatic, but it's quite true. >> jobs went on to tell the graduates, your time is limited,

don't waste it living someone else's life. don't let the noise of other people's opinions drown out your own inner voice. >> if you can find that commencement address online, you should watch it. >> it's inspiring. makes me want to run from the studio and do what i really want to do. >> which is? >> i can't say. >> we have since found one of our executive producers sent us a photograph of steve jobs in a suit because we said other than that commencement address, we don't remember seeing him outside his black turtleneck. few ceos have captured so many hearts and minds as steve jobs has. i mean so many hearts and minds amongst the general public. many grieving admirers are finding themselves drawn to the 24-hour apple store on fifth avenue in manhattan. that store is a lot of things, not typical of a normal store. but to think of it as a monument, to think of it as a place where people are going to grieve is very interesting this morning, jason. >> and it is.

in some ways, ali, it has become an iconic spot. the store right now is under construction, that's why you see the big white apple box in front of the cube that is normally there. you can also see people have started to leave flowers, they've left cards and, of course, they've also left apples here and from the store we expect this makeshift memorial to grow as the day goes on. you know, steve jobs was an innovator and you heard all the way people have been describing this man and in many ways, ali, so many people have been touched by him whether you an ipod, ipad, and a lot of people coming out overnight and this morning to express their condolences for steve jobs. take a listen. >> he changed the world. and i think, especially for my generation, like growing up, you know, part of steve jobs' vision has impacted every aspect of my life and i think it's a huge, huge loss for everyone. but i feel like his vision and

legacy will carry on. >> a lot of his products born out of his own vision and interesting to see how the company can, you know, continue to be innovative but, i'm sure that they have great people in the company. so, you know, i have high hopes for apple. >> while he's put his products in people's pockets, dorms, bookbags, you know, he's reached everywhere. everyone has a little bit of steve jobs in them. >> ali, i know you hear over and over about how this man has literally changed the world that we live in and there's a perfect example of that right here in terms of how we do our job. in order to do a live shot which is what i'm doing right now. normally you need one of these trucks here and a camera person and all these cables that you see behind me. this is how we come live to you. because of steve jobs and what he was able to do, we are able to do it with one device here an ipad. when you're in afghanstone and

can't get a truck and a camera there's streambox and you can do it all with that. perfect example of how this man changed our world and how he will continue to change our world with what he has done. >> i remember you and i being at that store and covering it when the iphone first came out. just such a place of history in our time. jason, thanks very much. jason carroll. former apple ceo john sculley teamed up with jobs to form a dynamic duo nearly 30 years ago, but the two had a falling out, something sculley said he regrets. john sculley, former ceo of apple joins us this morning from florida. john, welcome. your thoughts on the passing of steve jobs. >> well, i think the whole world realizes the incredible impact that steve had in changing the world. ali, i had the opportunity to see how he actually did it. steve and i had a friendship and partnership that lasted about three years back in, starting in

1982 and what was remarkable about steve was the first principles that he was putting in place with apple are the same that you can see 30 years later that are behind the ipad and the iphone and the ipod and many of the wonderful creations that steve has been able to give to the world. >> you were at pepsi at the time and, you know, i never talked to you, john, but i repeated this a lot. that apparently he said to you, do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? did he use those words to lure you from pepsi top aal? >> he actually did. we were knowing each other for four and a half months and we were standing on the terrace of his new penthouse apartment and i said, steve, i thought about

it, i'm going to stay at pepsi and i'll help you as an adviser and i don't think i should come to silicone valley. steve was in his classic blue jeans and running shoes and mock turtleneck sweater and he looks down at his running shoes and he looks up at me and he had these very deep, penetrating eyes and he said, do you want to sell sugar water for the rest of your life or come with me and change the world? and it's one of those moments that the wind is just knocked out of your stomach and i didn't know what to say. but about a week and a half later, i was working with steve in silicone valley. amazing skill at being able to recruit talent around him. in fact, that is one of steve's greatest talents is that he goes for the very best people. the macintosh team at that time had only 100 people. the average age was 22, but they were an extraordinary team. >> you know, it's, you did get to change the world. and so many things we can remember about apple and steve

jobs that you remember where you were when it first happened. i just want to play for our viewers the famous 1984 super bowl ad that was watched by 96 million, i think, startled viewers. let's watch it together. >> on january 24th, apple computer will introduce macintosh and you'll see why 1984 won't be like 1984. >> john, that ad really changed the way commercials were done. tell me about this, it almost didn't make it. >> yeah, well, at that time apple was outsold 2 to 1 by commodore and outsold 2 to 1 by atari. businessweek came out with a story in 18983 that said the winner was ibm and we had not

introduced the macintosh yet. working with an incredibly talented ad agency they came up with a campaign, which was about george arwell 1984, kind of a takeoff of that. we agreed to go ahead and produce the commercial. it was a lifestyle experience type of commercial, never mentioned the product, very much the way we did with pepsi generation. we would never show the product, it was always about the experience and when we showed it to the board of directors in december, they put their hands in their heads afterwards and ran and looked up and i was supposed to be the adult influence on the company and they said, you're not going to really run that commercial, are you? and so they wanted to just go off and sell the time on the super bowl. we couldn't get it sold. the commercial ran and you know the rest of the story. >> john, you were brought in to be the adult. you had experience at pepsi. you know, the board then asked

steve to step down in 1985, something you call the darkest hour of your professional life. did you think you were making a mistake and what led to that? >> yeah, remember, i was brought into apple knowing virtually nothing about computers. i was brought in because apple needed to keep the apple 2 alive for about three more years of cash flow so that steve had time to create the macintosh and we could launch the macintosh. so at the time that the mac first came out it was way ahead of its time in terms of what technaul could really do. the user interface was brilliant, but processors just weren't powerful enough to make it very functional and people called it a toy. the issue was steve wanted to keep promoting the apple, wanted to promote the macintosh and lower the price. i felt we had to keep selling

the apple 2 because that's where the cash flow came from and leave the price alone at the 2495 that mac had. we went to the board and the board went and talked to all the different executives and came back in two weeks and said we think john's right and that's what led to the breakup. >> john sculley, thanks a lot there giving us some insight into those very important days. we think of apple as iphones and ipads and things like that, but this is where it all started. john sculley former ceo of apple and former ceo of pepsi brought in to apple by steve jobs. we're taking a quick break. we'll cover the story and others, when we come back. our 4 new rich & hearty soups really have people talking...

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welcome back. minding your business this morning. apple shares just started trading electronically on the nasdaq a few minutes ago. opened lower by a few dollars. $374 a share right now. down more than 2% overseas in germany overnight after the news broke of steve jobs' death. wall street two-day winning streak spilling over to the world markets. right now u.s. stock futures are up on word that europe is moving in the right direction to solve its debt crisis. we're waiting for the latest read on number of americans filing first-time jobless claims. that number that economists expect to be slightly higher will come out in about an hour. bank of america is defending $5 fee for using your debit card. the ceo said the bank has a right to make a profit and it is being honest and transparent about the new charge. bank of america under intense pressure to increase its profits

because the profits have been falling and so has its stock price. homeowners facing foreclosure now spend an average of one year and nine months in their home after they stop paying the bills and before it is repossessed by the banks. the reez an back different log of foreclosure, especially after claims that they were pushing through foreclosure documents that weren't verified. a group of online hackers announce plans to try to hack into the new york stock exchange next monday. such an attack would attack the exchange's website but would not affect the stock trading platform. "american morning" back right after this quick break.

good morning to you. it is thursday, october 6th. he pioneered the personal computer industry and changed the way people think about technology and much, much more ahead on the life and legacy of apple co-founder steve jobs, dead at the age of 56. but we want to get to some other top stories we're following today, as well. the 20th day of the wall street protests and last night the

movement saw its biggest crowds yet. thousands march against corporate greed and corruption and inequality. 28 people were arrested, thecluding one for assaulting a police officer. jim demint thinks millionaires are bluffing. harry reid views as a way to help pay for president obama's $474 billion jobs plan. sarah palin is out. she's decided not to run in 2012 either as a republican or as a third party candidate. the former alaska governor says a run "was prayerfully considered" but she thinks she can play a more importanto role from the outside. more on the death of steve jobs after the company unveiled its latest iphone. bill gates released a statement. let me read part of it. "steve and i met nearly 30 years ago and have been colleagues,

competitors and friends over the course of more than half of our lives. the world rarely sees someone who has the profound impact steve has had, the effects of which will be felt for many generations to come. for those of us lucky enough to get to work with him, it's been an insanely great honor. i will miss steve immensely." he's been called one of the great thinkers and innovators of the past century. joining us now from san francisco is jay elliot, he wrote the book "the steve jobs way." welcome to the program this morning. >> thank you very much. nice to be here. >> i feel like steve jobs his dna is in that company and his dna is in the way american consumers live their lives. i'm not overstating it, am i? >> not at all. he was about products and the way it's going to change your life and it is part of forever. >> let's talk about the way he could find talent, as well, many

people were asking will there ever be another steve jobs? will this company be the same without steve jobs? he had a way of finding, detecting and hiring people, who could help execute and make his own ideas better. >> he was very open. steve was always looking for new ideas and new people. you never knew where he would find them. he was always open to finding who you are and what you have to say about things and what is your vision of the future, does it match up with his. unbelievable recruiter. >> let's talk about meeting him in a restaurant. it was 1980 and you were working at intel and you both loved computers and you got into, i would assume a pretty nerdy conversation and he said, why don't you come work for me. >> exactly. the only common thing we had in those days was a beard. in those days it was white shirts and blue jeans. today it's black shirts. >> he wore a vest.

we did find him in a suit holding an apple but he is known with that mock black turtleneck and he really had just a prof d profund, i don't know, impact on this company and the way it is portrayed. a lot of people working at intel and apple that there are a lot of people who are good at computers or sales or design, he was good at all those things. >> he went across the whole ecosystem from how it worked to how it looked in a box and how it looked in a store you walked into. he looked at every detail across the whole spectrum. that's something that i would hope other ceos have taken a lesson from. that's really critical to success. >> can you tell about steve jobs the man or person outside the company. you worked for him for six years and involved with the launch of the original macintosh with him. what was his personality like? >> he was intense. always on top of things.

he had priorities and give me phone calls from midnight until 3:00 in the morning no matter where i was. you had to be ready for what the next thing was. i tried to be in his office early every monday morning because i wanted to find out what happened over the weekend. he was that intense and totally focused on the product. izhis personal life didn't have a lot to do with it, but he had that on the side and he kept those two things separate. it was all about, i want to build the greatest product in the world. >> you talk about that privacy. even as he was ill and the world was watching his appearance change, we didn't know much of what was going on with steve jobs. he keeps his family very private, as well. what do you think drove that private streak? >> i think he had a separation between who he was as a person and who he was the product guy and apple. i think that was a separation that he really drove his life by. he wanted to be out of the spotlight. steve actually loved media.

he loved movies, and movie stars, but he didn't want to be in the spotlight himself. >> you said he had moments of innovative genius. we're seeing those moments of innovative genius really the past few years of the iphone, ipad and different generations of the iphone. tell me about that innovative genious and has he instilled that kind of leadership in the company so we'll continue to see apple genius even after his passing. >> absolutely. i think that back in 2001 he laid out a vision, what he called a digital hub and they're still working on that vision today. his vision will be alive there for years. and sort of walt disney. they are on the same path. they have a whole road map they're going to follow and it is going to go on for quite a while. >> disney, thomas edison, they

figured out how to make it better and mass produce it for other people and change our lives. do we have leaders like that in america today? in technology and else where. are we going to have more steve jobs in this country? >> i hope we do. but i can't name any right now. but i'm sure they're out there and hopefully they'll come forward at some point in time. you think about that, long gaps between the disneys and the fords and the steve jobs and there's not many of those to come around. i hope there are some out there. >> jay elliot, really nice to speak with you this morning. thanks for telling us about your relationship with steve jobs. have a nice day, sir. thanks. >> thank you very much. steve ahead, steve jobs is gone, but his tech revolution lives on. how apple genius has shaped its rivals. 37 minutes after the hour. let's get chinese. should we order panda blossom, panda moon... how about chinese at home with wanchai ferry?

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good morning to our friends in washington. fair right now. 51 degrees headed towards another beautiful day. sunny with a high of 71.

good morning, everyone. welcome back. president obama this morning joining the global parade of tributes for steve jobs calling the apple chairman one of the world's greatest innovators. that's the president, by the way, with his ipad. "brave enough to think differently, hold enough to believe he could change the world and talented enough to do it." much of the world learned of his passing on a device he invented. >> i don't know if steve jobs literally gave him the ipad. >> before the ipad was introduced, steve jobs gave president obama an ipad. >> like i would say steve jobs gave me the ipad. >> steve jobs gave me an ipad but i went and bought it from one of his stores first. >> it cost you 500 bucks. the iphone, ipod and ipad really a revolution steve jobs launched. apple's innovation have had a

remarkable trickle down effect on its tech competitors. poppy har low is following that story. great story to follow, we were talking so much about apple and it changed the way we communicate and brought a lot of other people into the game. >> that's one of the biggest impacts. he changed the way, he and his team. he has a great team. they change the way that we all communicate, that we deal with life, with work. how we deal with technology. but he also changed his competitors and what we know is that some rose to the challenge and others really ran to the exit. let's take a look back at how steve jobs just completely revolutionized the industry and really raised the bar. >> if you look at the overall picture, every business that steve jobs and apple entered, they've revolutionized. the totally rocked the boat and because of that, they had to

respond. >> and we are calling it, iphone. >> when the iphone first came out, a lot of people dismissed it as a toy for consumers. and, indeed, apple didn't market it as a business tool. >> until the iphone came around blackberry and rimm, the blackberry was the device to have. it is what all people in business had. it's what companied supported. it was the crackberry and still prevalent, but if you look at the numbers, i mean rimm is rapidly losing market share, really struggling right now because of the iphone. and you just don't hear the term crackberry thrown around as much as you used to. >> the impact on the rest of the industry was huge because suddenly these other telecommunications software platforms operating systems that didn't have robust enough developer communities found themselves scrambling. >> and we call it the ipad.

>> the market is stunning. first of all, no one uses tablets. people only really say ipad. >> they had a tablet strategy before the ipad came out. once the ipad came out, competitors had to throw their plans away because they now had to respond to a highly sophisticated, very popular device that just took off. i mean, it became the fastest growing, most accepted consumer electronic product of all time. >> the impact of the ipad remains unquestionable. every computer manufacturer wishes they made it. they all claim that it's not all that. but the numbers speak for themselves. it isn't that people want tablets, they want ipads. >> and, you know, people have interestingly said in recent days apple is a sector completely in and of itself. it does not define technology when the economy is down, apple is up and i think that that is

so interesting. i think one important thing to point out, guys, is that we shouldn't be afraid of what the future is. steve jobs was not only a visionary, but a very good planner at succession. tim cook who is now leading, very much on the same page with steve jobs. they don't plan two months out, they plan years ahead. so many exciting things inside of apple that have steve jobs' imprint on them that we may not see for years. >> how the recession has not had the same impact on them as it has in other companies. i live a block from the apple store and i went to get a repair done at 2:00 in the morning one day, it was packed. packed on christmas. >> i went to philly and it was packed, packed with people. >> interesting you say that because it's not just the technology that people love. people actually love the product. i know people who love, it's like an emotional connection to an iphone, which sounds ridiculo

ridiculous. >> it's not ridiculous. think about how much of your life is on it. from the simplest thing from opening the box of the iphone versus how many you open other things. >> this thing is a beautiful little presentation. >> you put it in special cases to protect it. >> it's like a child. >> it is. >> it's remarkable what he's done and i want to push to cnn money because our team there, our tech team has done this great extensive coverage. so many videos, so much original content. we're going to keep doing it on just the life of steve jobs and i think what is ahead for this company. he would want us to be thinking about what's ahead and you talk about death in that stanford speech and death is a game changer and comes to all of us and moves us and changes us and he lived so many days of his life accomplishing every single thing he could. >> that's great. we're tweeting out those things that are coming up. >> you're the master tweeter, we appreciate it. >> good stuff. consume it while you can. >> thanks, poppy. it seems people across the

globe are taking to twitter, many on apple devices to remember steve jobs. check this out. we're monitoring the hash tag, thank you, steve. the messages are pouring in faster than twitter can handle them. >> our senior producer sent an e-mail and said those e-mails on thankyousteve are changing faster than the debt clock. >> all this is realtime. people around the world updating the feed with their thoughts, faster, you're right, than the national debt clock. >> did you have to mention that? >> i realize a bit of a downer. >> this is honoring innovation, a good thing. the national debt clock is a bad thing. >> more tweets about steve jobs than the national debt clock moving is a good thing. more headlines for you right after this. my doctor told me calcium is best absorbed in small continuous amounts. only one calcium supplement does that in one daily dose.

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ten minutes until the top of the hour. tributes pouring in for steve jobs faster than twitker handle this morning. the company announced his death after a long battle with cancer.

microsoft chairman bill gates says the impact of jobs' work will be felt for many generations to come. steve jobs was just 56 years old. u.s. stock futures trading higher this morning. markets overseas also up as investors grow more confident that european leaders are working to strengthen their banks. of course, the biggest crowd yet at the occupy wall street protests here in new york. thousands marched yesterday against corporate greed, corruption and inequality. police say 28 people were arrested, including one person for assaulting a police officer. a second tape of michael jackson's slurred speech played for jurors at the trial of dr. conrad murray. jackson telling his personal physician he wanted to build the world's largest children's hospital with proceeds from his highly anticipated "this is it" comeback concerts because he didn't have a childhood of his own. sarah palin prefers the role of kingmaker to candidate as least for 2012. she will not run for president, either as a republican or as a third party candidate. the former alaska governor

believes she can have a bigger impact on the race as an unshackled outsider. let's head to atlanta and check in with rob marciano. >> good morning, carol. chilly weather moving into the northeast. the warm up continues across the midsection of the country and out west, snow across the sierras. matter of fact, this is the earliest or shortest time we had where we didn't see snow. a late snow and spring and early snow in the fall and couple feet potentially across the wasatch and inner mountain counties. in colorado we've seen over a foot of snow in the sierra nevadas. northern new england as the chill moves in there, but temperatures will rebound nicely to up thore eupper 60s in new y city. those are your news and weather updates. "american morning" is coming right back. so if i didn't know better i'd say you're having some sort of big tire sale. yes we are. yeah. how many tires does ford buy every year?

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seeing a lot of images of steve jobs today. steve jobs had many gifts, he was not only an innovator but a motivater, as well. a year after first being diagnosed with pancreatic cancer, he delivered the 2005 commencement address at stanford university. listen to the advice that he shared with the graduates. >> you've got to find what you love. and that is as true for work as it is for your lovers. your work is going to fill a large part of your life and the only way to be truly satisfied

is to do what you believe is great work and the only way to do great work is to love what you do. if you haven't found it yet, keep looking and don't settle. as with all matters of the heart, you'll never when you find it. and like any great relationship, it just gets better and better as the years roll on. so, keep looking. don't settle. when i was 17, i read a quote that went something like, if you live each day as if it was your last, some day you'll most certainly be right. it made an impression on me and since then for the past 33 years, i have looked in the mirror every morning and asked myself if today were the last day of my life, would i want to do what i am about to do today? and whenever the answer has been no for too many days in a row, i know i need to change something. remembering that i'll be said doon

soon is the most important tool to help me encounter the big changes in life. almost everything, all external expectations, all pride, of fear of embarrassment or failure, these things just fall away in the face of death, leaving only what is truly important. remembering that you are going to die is the best way i know to avoid the trap of thinking you have something to lose. >> you know, i hear it and i remember this whole thing, if today was the last day of your life, would you be doing what you're doing today. great message. jobs went on to tell the graduates, your time is limited, don't waste it living someone else's live. don't let the noise of other's opinions drown out your own voice. >> so often you listen to people who criticize you who tell you you're not good enough and your ideas stink and you get discouraged and they go, maybe you do. that's wrong. you should just go for it. what do you have to lose really, especially in this economy?

what do you have to lose? >> that's exactly right. still to come, i was really intrigued by that. i'm taking that to heart. >> let's ask steve wozniak with us. we'll have him here with us live later. >> just minutes away. another legend in his field sugar ray leonard joins us live. an interesting discussion. involved in a movie coming out tomorrow with hugh jackman. we'll talk to him about it. ♪ kingdoms and queens ♪ they all bow down to you ♪ ♪ branches and ranch hands ♪ are bowin', too ♪ and i've taken off... [ man ] we could have gone a more traditional route... but it wouldn't have been nearly as memorable. ♪ here comes the sun again but not in my neighborhood.

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losing the man who put the world in the palm of our hands. i'm christine romans. tributes flooding in this morning for apple founder steve jobs faster than twitter can even handle them. i'm carol costello. jobs being compared to ford, edison, einstein. we'll look at the ten ways he changed your world. from cupertino to fifth avenue to asia and africa the world is saying, thank you, steve, on this "american morning." and good morning, everyone.

welcome back to "american morning." it is thursday, october 6th. >> and we begin with the passing of apple founder steve jobs. tributes to a great innovator lighting up our iphones and flooding facebook and twitter this morning. the company announced his death yesterday. he was just, he was just 56 years old. they didn't mention a cause of death, but we know he had battled cancer for years. the company is planning a celebration of his life for his employees. his hand picked successor tim cook praising his brilliance, passion and energy. jobs took something that was just a geeky hobby at the time and turned it into a necessity for everyone in the modern world. and joining us now is the man who was with steve jobs from those very first days in that garage when they got together and they created something wonderful. his friend and apple co-founder steve wozniak. thank you for joining us this morning, we appreciate it. >> i'm glad to be here. i'm very sorry to be here alone. >> oh, absolutely. i know you've been overwhelmed with requests for comments about

steve jobs. has it sunk in yet that he's gone? >> no. it's a little bit like you're stunned the day really big tragedies happen in your life and you remember right where you were sitting and i'll remember that forever and, no, it's hard to recover. >> this is a man that you have known since high school. you know, everybody talks about how you got together in that garage and came up with something absolutely amazing. you had a dream, both of you, and both of you accomplished that dream. i think many americans these days don't think that's possible any more. is it? >> oh, no, no. that's -- young people actually still believe and are searching to even have those kind of dreams achieved and steve jobs would talk about connecting the dots. he's thinking back to the early days of what you were like then and i try to convey a lot of those. i travel around a lot and i

really like speaking to young people in high school and college or just out of college and they're trying to come up with ideas to start their own technical companies and make a difference and i try to tell them what we were like and how we interacted and what our roles were. yes, you can do it, but you have to believe in it, no matter what other people say. >> tell me more about that. tell me what steve jobs and yourself say to young people, say to them that they can do whatever they want to in this life. right now in this economy, there's a sense that, that we can't achieve the american dream any more. that the economy is getting us down. that, you know f we don't have any money, we're beaten down by the forces that be. >> you know, we're sort of taught that though from early age. when we go through school the only right answer comes from someone else and it's in the books and it's the same as someone else has and that's teaching you not to think for yourself and i'm sure steve would oppose that very much.

it's just basically you've got to think that even when it seems you're not on the beaten track, steve has been well publicized in the last day and a half. i don't have to get into that. >> tell us what he was like as a young man. like as a teenager and how he managed to accomplish all that he did in life. >> yeah. i mean, he was, he was fun. he was interested in music. he was interested in words and what they meant. kind of like searching eastern religions and searching for religion in popular songs of the day. he was knowledgeable about technology and really believed in that as his big future. that that was the thing he was meant to do and he was just always trying to think ahead of somebody else and look at the newest little building parts and what could you make with those and thinking in terms of how they'd affect society. a great, great, great visionary and leader and it was hard to recognize.

he's like a lot of young people. and a lot of them are great visionaries and really don't go that far. but companies have ways of hiring that they wouldn't even higher somebody without a college degree in a lot of cases. here was steve jobs without a college degree and look what he accomplished. so, you know, so, you really have to start looking at people and not just at numbers. >> he had a unique personality, though. he was into technaology, he was kind of geeky but artistic at the same time and he seemed to realize what people loved about a product. he was like a marketing genius. but that he was a marketing genius meant he understood people. usually when you think of people who are really intrigued by technology or talented in that area, they don't have that other thing. they don't have those people skills. >> right. and it's a lot of geeks are not socially adepth. they're not in the normal society. but it is that understanding.

what would somebody like and what wouldn't they? i was lucky with my early designs that made apple very successful. i was just building what i wanted for myself. i didn't have to worry about being a marketing expert. the market was me and it turned out what would work for me and work for me did help the world and steve -- >> i just wanted to bring in christine and ali, they're dieing to talk to you. >> steve, i wanted to ask you, there was a day not really too long ago in our lifetimes when the idea of having a computer in your house, maybe two computers in your house would have been unthinkable. but you and steve jobs, you knew that there would be a day when our lives would be changed like this forever by computers. can you imagine just the trajectory of change for how we live our life thanks to you and your friend, steve. bring me back to those days when the rest of the world couldn't have imagined a computer in your house. a computer was for work, if you were lucky. >> in those early days, there were a few mostly geeky people who knew how to operate

computers when they were not understandable by a normal person. steve and i were in that crowd and we did believe that, oh, yes, computers are going to be in every house and they're going to do a lot of good things for people, but we had no real vision as to what things are like today. we had no idea how much it was going to change everything done in life is going to be done through computer. if went a lot further and i'm really glad that steve stayed there and he stayed in the game that he was meant to be in and he kept working to find the newer, better ways and the next product, the next big achievement. >> steve, let me ask you this. >> it means so much. how do you judge yourself nowadays? you judge people usually by how they're using their mobile products and what they're getting done with it. so, you know, that's a big part of our life. that's how you see yourself. i think apple products are so exceptional because that's how steve saw himself. he was being judged by each one and he was strong enough to tell people, i'm not going to put out

something that isn't just unbelievably perfect and insanely great, at least in his own opinion. >> i heard it in speeches, i've used it in speeches and used it in tv how you can start a great business from a garage. what was the garage like? tell me what that garage was like with the two of you, steve jobs' garage in 1976. >> think about it, when you are young, you have no money, no relatives with money to lend you and no savings account. you have to work on very limited budgets which caused us to do some very good things and you do your work at home. so, our company was actually, actually our products were designed outside of the garage. but the garage was our meeting place. and we had a little assembly. we would test the computers, put them in a box, drive them down to a store where they would pay us cash for a computer, but steve ran most of the business from his bedroom and he would get on the phone and call stores that would buy our product and calling advertisers, magazines

to get little stories about our products and what we were doing. he was really doing the businessman stuff and the marketing and all that. >> so the landline or rotary dial. >> when did you guys know you had something that was going to sell big? >> well, we knew that our apple i product, even though i had been giving it away before, apple didn't even really own it, we knew that that was a sftep ahead of what anyone was doing. an afortdable computer that was useful and the apple ii, which i designed, was our big, big success. it was clear that this machine, i jumped ahead and built in color when color should have cost $1,000 and i did it for $1. we wound up with a machine that would have graphics and had games and steve saw it from a marketing angle. we had to convince people that a computer, which was only in factories and in steaale, work

environments. the name apple was a beautiful name for that but being playful and colorful and doing games and graphics and these nice things that is something that steve was keen to communicating to people to get the market started. he was a marketing genius, like you say. >> i know we have to let you go and you were talking to everyone this morning and we appreciate your time. i want to ask you one last question about steve jobs was very private, even in his illness he was very private. what can you tell us about steve jobs outside of apple? the private guy. >> he had a very good control. i am naive and all over the place and nice to everybody and steve had a very good control of himself, his life, what was needed to make him and he loved his family. he was a very good father. and when he spoke to me about his kids and his interactions with them and he knew what it took. same thing with apple. it took a lot of privacy,

really, to allow apple to develop good things the right way. so, he was more than anything else, he had really good control of himself. really good discipline. >> steve wozniak, thank you for being with us this morning and sharing your stories about steve jobs, we sure appreciate it. >> i'm sorry to be here and i'm glad i didn't get into tears yet. >> thank you so much. >> our thoughts are with you and his family and with all the people working at apple this morning who are working with a heavy heart today. thank you, sir. >> a heavy heart, but with some great memories. steve wozniak gave us some good laughs in there about how they started and that's the mixed emotion i'm running with. i'm sad about steve jobs, but kind of really heartening to remember that there are people and steve wozniak says there are kids still doing this. >> with no money. >> steve jobs leaves behind a legacy that young people can latch on to and think, i can do this, too. i can make it even though i may have nothing, i can make it. i think that's the best legacy --

>> great legacy. expressions of grief of steve jobs have been pouring in online. people were taking to twitter. this is a live feed. on the left we have been monitoring the hash tag thankyousteve. at one point it actually crashed twitter but it's moving faster than anything i've ever seen move on twitter. >> few corporate ceos ever captured as many hearts and minds as steve jobs. finding themselves drawn to the 24-hour apple store on fifth avenue and that's where our jason carroll is standing by live this morning. good morning, jason. >> good morning to you. a number of people coming out here this morning. some folks taking pictures. they're also leaving apples and they're leaving flowers and they're leaving candles. a number of things out here for steve jobs. it's been remarkable to see all the folks that have been coming out to pay their respects. some folks coming down, waiting for the latest new product that's about to come out, the

iphone 4s. and you have been out here for, this is your tenth day. let me just start out by introducing some of these folks. we have jessica mellow, hans standing next to her and here we have tishiro and they're both from japan. but i'm going to start with the new yorkers first. let me start with you, jessica. ten days you've been out here and we hear so much about the dedication to these products and you're a perfect example of that. >> my friend is a complete apple fan boy to the max. that's all he'll buy. he camped out for three days last year, so, when he asked me this year, he said, i want to camp out for at least a week, sure, i'm down for it. we decided to go for longer, though. >> cwell, clearly, you decided o go for longer. when you heard about the passing of steve jobs. what were some of the things that went through your mind? >> it was kind of a shock. we were sitting over there and i got a text that said steve jobs

were dead. there were rumors several weeks ago that he was dead and it wasn't true. he did have pancreatic cancer, though. we knew it was going to come at some point but, yeah, it was very suden aden and came right r the announceant of the 4s. >> i want to get to some of these other folks. hans, give me some of your quick thoughts. steve jobs when it comes to the mind, the innovator. >> for more than the products, his inspiring attitude towards life, which i think you can take whether you like apple or technology at all. if you watch something like his speech at stanford, i mean, just so inspiring how he didn't let that get him down when he was forced out of apple. >> carol costello was reading part of that commencement speech on the air, very inspirational. >> yes. that's when i realized how much he cared about his work. i want to move on to our friend here to japan. i know that you speak english. i know your english isn't so

good. but very quickly, your thoughts on steve jobs on this day. >> it was a really big shock for me and we can do much more things. so, we really the apple products. >> a dedication to their products. all of them out here waiting for the new product that is about to come out, the iphone 4s. this is why this man was so popular and affected so many people, the lives of so many people. an example of the dedication of the products here at the apple store. >> for the millennial generation my favorite quote of the morning came from somebody overseas who said steve jobs was our walt disney because he also bought pixar and "toy story" was born. he left behind so many, so many different things that we can grab on to and remember. jason carroll, many thanks. live from the apple store here in new york city.

ali? we promised we would give you some of the ways that steve jobs left a lasting mark on society and so many industries, as if you didn't know. this is ten ways the innovator changed the world. first, design. let's look at this. steve jobs he believed that way a product looked and felt was as important as its raw technical specifications. take a look at the iphone, ipad or even its packaging. jobs linked clever minimalist design to his products and that was a big deal. then there was music, obviously. itunes. it was launched in 2003 and because it was so easy to use with the ipod, it was sort of an elegant way to get music. it became the world's largest online music retailer with 15 billion songs downloaded so far to date. and, finally, not finally, this is just number three. computerization. the pc. you'll remember the apple ii, we just talked to steve wozniak

about that. the first computer that gained a personal following computering and it revolutionized the way people worked. >> we're talking about the ipad. it perfected the all-touch tablet computer. we didn't even know we needed this thing until they invented it and got it right. a touchscreen with an easy to use operating system and reasonably priced. what about this one? ads. innovative tv and print ads. apple came up with these very compelling campaigns from the 1984 big brother super bowl computer to the mac and pc. it changed how they sold technology and devices. >> we wouldn't last a day at apple. we already messed this up. let me show you another one. the iphone. this, of course, was legendary. it redesigned the smartphone. it changed the way that smartphones look and operate. it was minimalist and had a

large touch screen and had a solid operating system right from the beginning. something that had plagued inventors of these things for some time. then there is the. i'm definitely not getting a job at apple. then there was the eco system. put that back. the integration between software and hardware. this was a big deal, but the idea was simple and it really, really paid off for apple. create a system where the products all work together. think about itunes and how easy it is to buy music and then upload it to an ipod or iphone or mac or any computer that you need. that integration, i have to tell you, that was the curse for most peep. >> now, let's go over to the operating system, which is supposed to be right here. easy to use and stable operating system, big part of their reputation. a reliable platform something that couldn't be said of windows throughout the years. the whole idea of the apple store. the store layout. 345 stores across the globe. the key to these locations a

clean layout and employees were approachable and well trained. you can get the devices fixed there and take a class on how to use your mac and, lastly, the actual apple inc. the world's most valuable tech company briefly this year surpassed exxon mobil as the most successful company overall. jobs returned there in 1997 and rebuilt apple into this and if you bought $10,000 of apple stock on the day that he came back, it would be worth $640,000 today. >> i got to tell you, we're talking about how steve jobs is so unique. you and i have after this demonstration couldn't even get a job at an apple store. >> no, we couldn't. that's part of the charm of apple and not of us. >> i was laughing through that whole seg lt. >> we weren't really laughing as much as the executive producer yelling in our ear. what are you doing? >> it was just fine. i understood every word and that's what is important. steve jobs was the heart and

soul of apple. his legacy is the stuff of legend. we're looking at apple's remarkable history through the words of its ingenious leader, steve jobs. ♪ >> today, for the first time ever, i'd like to let macintosh speak for itself. >> lelo, im mack tosh. >> we think a lot of them will get into the home, but we like to say they're going to get there through the garage door. people will bring them home over

the weekend to work on something and they won't be able to get thir cad their kids away from them and maybe one day buy a second one to leave at home. the strangest thing about apple, it hasn't had a good consumer product. here is one of the best consumer brands in the world and they haven't had a compelling product under $2,000. the imac is incredibly sweet. it will make a big difference. this $1,299 product is faster than the fastest pentium you can buy. this thing smokes it. so, it's amazing. and the market's never had a consumer product this powerful and this cool looking. what is ipod? ipod is an mp3 music player, has cd quality music and it plays all of the popular open formats of digital music.

but the biggest thing about ipod is it holds 1,000 songs. this is a quantum leap because for most people it is their entire music library. this is huge. the coolest thing on the ipod is that to hold your entire music library fits in your pocket. i've got a pocket right he. now, this pocket's been the one that your ipod's gone in, traditionally. the ipod and the ipod mini fit great in there. ever wonder what this pocket is for? i always wondered that. well, now we know. because this is the new ipod

today apple is going to reinvent the phone. an ipod, a phone and an internet communicator. an ipod, a phone -- are you getting it? these are not three separate devices. this is one device. and we are calling it iphone. and the question has arisen lately, is there room for a third category of device in the middle? something that's between a laptop and a smartphone. and, of course, we've pondered this question for years, as well. the bar's pretty high.

in order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. and we call it the ipad. and what this device does is extraordinary. you can browse the web with it, it's the best browsing experience you ever had. it's phenomenal to see a whole web page right in front of you and you can manipulate with your fingers. it's unbelievably great. way better than a laptop. way better than a smartphone. for 2010, we're going to take the biggest leap since the original iphone. and so, today, today we're introducing iphone 4. the fourth generation iphone.

stop me if you've already seen this -- believe me, you ain't seen it. you've got to see this thing in person. it's one of the most beautiful designs you've ever seen. hey, johnny. i grew up here in the u.s. with the jetsons and with star trek and communicators and just dreaming about this. you know, dreaming about video calling and it's real now. good morning. thanks for coming. thank you. thank you.

we're going to introduce today ipad 2. the second generation ipad. it is an all-new design. it is not a tweak design. it's not got marginal improvements. it's a completely new design. and the first thing is, it's dramatically faster. one of the most startling things about the ipad 2 is it is dramatically thinner. not a little bit thinner, a third thinner. and that is ipad 2. as always, i'd also like to thank everyone's families. because they support us and let

us do what we love to do. so, thank you very much to our extenned families out there who make it possible for us to work our tails off making these great products for you. >> steve jobs gone at the age of 56. also this morning, we want your thoughts on mr. jobs. a man who made must-haves for millions of people worldwide. comment on our facebook. page, facebook.com/americanmorning. you'll be able to see your comments that bottom of the screen. we'll show them to you all morning long. it's 26 minutes after the hour. we'll be right back with more on steve jobs and more on the news that's going on today.

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good morning to you, thursday, october 6th. he changed the way people think about technology. much more on the life and legacy of the apple co-founder steve jobs dead at the age of 56. this just in to cnn, this morning at 11:00 eastern president obama is going to hold a news conference and it is being reported that the

president will be talking about his job's plan, a plan that appears to be stuck in the mud. the house will not vote on the bill and there does not appear it be enough democratic support for the bill in the senate. again, it's the news conference will be held this morning at 11:00 eastern and we will have full coverage here on cnn prior to and immediately following the speech. today marks the 20th day of the wall street protests and last night the movement saw its biggest crowds yet. thousands marched against corporate greed, corruption and inequality. 28 people were arrested, including one for assaulting an officer. sarah palin says she will not run in 2012, ending months of speculation by both fans and fauxes, but she's not going away. the former alaska governor said she can have much more of an impact on the 2012 race as an unshackled outsider. more now on the death now of steve jobs. coming on the day after his company unveiled the latest iphone, there's a live look at

apple headquarters right now from cupertino and then to apple stores across the country, people are paying tribute to the man with the vision. jobs' former business partner, rival and, once again, friend, bill gates released a statement. in it he said, "steve and i first met nearly 30 years ago and been colleagues, competitors and friends over the course of more than half our lives. the world rarely sees someone who has the the profound impact steve has had, the effects of which will be felt for many generations to come. for those of us lucky enough to get to work with him, it's been an insanely great honor. i will miss steve immensely." "thanks for showing what you can build can change the world. i will miss you." >> his health problems began eight year uz go when doctors discovered an abnormality with his pancreas. dr. sanjay gupta is here with us this morning.

the amazing thing about steve jobs, he never stopped fighting. pancreatic cancer is serious stuff, yet he somehow kept working on and creating new things through this illness. >> keep in mind, the first news he probably heard when he was told he had pancreatic cancer the statistics that have gotten slightly better over the last decade, but 20% one-year survival is what he was first told. imagine that news eight years ago. for years he did not pursue truition traditional therapies. he had learned about that, but he had an operation in 2004. at that time, he was actually told it was not the most serious form of pancreatic cancer, but a less serious, although, still, 50% five-year mortality. so, significant risk. but he did. all the therapies, he had a liver transplant and travelled to switzerland to try things. he never gave up until maybe august of this year where he said, i'm officially stepping

down and at that point you got the sense that, you know, nothing was working for him. >> just kind of sad that all of the smarts, all the technology, all the science, things that he harnessed in his career were things that in the end, you know, couldn't overcome this foe that's cancer. >> a man with unlimited resources and it does go to show that there are some things you cannot buy. also interesting because you heard of stanford speech, christine. we talked about death and the ultimate change agent for life and i couldn't help but wonder when i heard that speech even if that was just driving him. he knew his days were numbered. he was just trying to get so much in. >> a guy that was creative to start with went into creative overdrive almost. >> my 30-year plan now has to be my ten-year or, in this case, eight-year plan. >> that's a good take away for the rest of us. >> i can't wait for the day when we look back and say, wow, remember when there used to be cancer and we lost people like steve jobs.

>> i want that day. >> the c-word affects every family and you want that to be gone and too bad that steve jobs' life had to end at 56 years old. the things he could have accomplished were limitless. >> live every day like your last. one day it will be true. it will be the day before your last day. but, you know, he did a lot in that time. >> thanks, sanjay. >> thanks. our next guest wrote a book about apple's visionary leader "inside steve's brain." the author is leander. >> good morning. >> i would like to stalk about steve jobs' star power. he was head of a company and not the type of guy who you would think would be embraced as this huge star and beloved figure in america and around the world. what was it about him? >> well, he had huge charisma. it was really magnetic. you could see him pacing the stage when he made his product

announcements. you know, people -- you had to hang on his every word because he was so, you know, powerful about what he was talking about and very passionate and he was apple's, you know, fan boy and chief. so enthusiastic about the products that he was introducing that it really came through, it was really infectious. and, you know, he brought a different sense of royalty to it. he's not a technologist and not a nerd and not obsess would the details and much more interested in what his products could do for you. what the, you know, the impact on their lives. >> in talking about products and how he developed new products or came up with these new ideas. famously, he wasn't really into focus groups. he said that he kind of knew instii instinctively what people wanted and what they needed and that's unusual in the business world. >> unusual. it's exceptional. i mean, there's no one else like

this. it gives way to this myth, though, that he imagined these products. like he woke up one morning and he had a vision for the iphone. that's not true. he discovered the iphone through this process. at apple they prototype things over and over until they come up with a solution. it was that that really gave him his magic and his unwillingness to accept compromise. he was really obsessed with the pursuit of perfection. things had to work, be almost perfect before he would give them his stamp of approval. >> your blog posted this photo from tuesday's iphone event when, you know, they unveiled the iphone 4s. there was an empty seat reserved at the end of the row where all the apple executives sat. they were clearly thinking of steve jobs at this event. >> yeah, it's a very poignant picture. you know, it was actually looking back on it, we didn't know this at the time, but tim cook didn't get very high marks

for his performance. people thought it was a little subdued, but it was a pretty good perform finance you think about what was going through his mind. he must have known, he may have known about yesterday's passing. and having an empty seat there must have been a big, the forefront of his mind. >> and a lot of people, they still wonder about tim cook. i know he was groomed by steve jobs and he's been called a creative genius, but many people wondering if he can really carry on in the way that steve jobs did with apple. >> yeah. in a way, he shouldn't carry on the way that steve jobs did because there's a great danger in that. saying what would steve do and second guess his decisions. he should lead the company as he sees fit. he is considered an operations genius and no one knows about his design shops. will have that sort of same intuition for what consumers wanted that steve had. he has a design background and

studied design and also been really by steve over the last 14 years. you have to be optimistic that he will lead apple as steve did. >> thank you for joining us, we appreciate it. >> sure. the labor department announcing that 401,000 unemployment claims were filed for the first time last week. that's up 6,000 from the prior week. slightly better than economists had expected, but we tell you this every week, a number above 400,000 not a good sign for the labor market. we watch it every week, still seeing those concerns that 400,000 people got laid off slips last week. we are talking about steve jobs this morning the way he transformed the way we work and play. sugar ray leonard knows about a way of transforming a sport. the sport and business of boxing and he coached the robots in this great movie that's coming out tomorrow that i love.

"real steel." he joins us next on how you teach robots on how to box. it's 40 minutes after the hour. [ marge ] psst. constipated? phillips' caplets use magnesium, an ingredient that works more naturally with your colon than stimulant laxatives, for effective relief of constipation without cramps. thanks. [ professor ] good morning students. today, we're gonna... delivering mail, medicine and packages. yet they're closing thousands of offices, slashing service, and want to lay off over 100,000 workers. the postal service is recording financial losses, but not for reasons you might think. the problem ? a burden no other agency or company bears. a 2006 law that drains 5 billion a year from post-office revenue while the postal service is forced to overpay billions more into federal accounts.

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welcome back. we have all seen films, especially if you're a sports fan where bad boxing just takes you out of the movie. but for the new film "real steel" which comes out tomorrow, they hired a professional to train robots how to fight. take a look. >> i got something for you. >> don't you run from me. you can't run from me. >> sugar ray lenened worked with actor hugh jackman on his moves, which was an important part of this movie. sugar ray leonard. good to see you. >> thanks, ali. >> we were talking about this. i expected to like the movie going into it, but to see these boxers, these robots who you

expect to be mechanical box like boxers with the fluuidity of boxers and you were involved in making that happen. >> i work would hugh and put himself in the right frame of mind from divorce him from his role. >> human boxing is banned and all done by robots. >> it's all done by robots and the boxing becomes extinct because it's not as exciting as it used to be. these robots, ali, these robots are amazing because they're so human-like and there's a human element that really draws you in because you see each one that i gave each robot their own style. and they come to life and they're so fluid and so much agility to these guys. >> a lot of people told me, it is a fight movie. clearly a guy who likes fight movies is going to like it. first of all, a lot of reasons

why more than guys would like it and one is that hugh jackman looks pretty buff and his shirt comes in within ten minutes of the start of the movie. he looked in great shape for this. >> he had some boxing experience. his father was a boxer and that made it easier. also, the fact that being a great actor kind of helps out, also. but he had to divorce himself from being hugh jackman and really be the ex-fighter and be the trainer and show it in the face, also the reaction that he had with the robot. >> this is a very interesting part of the movie. you see hugh jackman and the robot he's training mimicking his moves. at one point in the movie the success of that robot depends on hugh jackman doing the boxing from the side and this robot mimicking him. these are not robots, these are actors who played robots. >> it is. but the technology that has been put in here is amazing because they had these stilts and motion

capture suits and when you look on the monitor, you see robots and they were fast and they were quick and i added a little george foreman here and a little sugar ray, at some point. >> and you had to make them different because these robots, in this futuristic world, are just like boxers. they have certain styles. so, you made the robots, you designed these ideas that they'd fight differently and, ultimately, hugh jackman would have this passion. >> based on their design. like they're built like zeus a big guy. he remind me of george foreman and adam, you may see a little bit of him in me. i don't know. >> tell me about the rest of the film. you saw it. it's not just a fight movie. this is actually a movie you said your kids loved. >> my kids love it and i took them to a private screening and the kids, at some point in the movie were screaming because of the excitement and because of all the entertainment and then i looked at my wife and my mother-in-law at some point and

they were in tears because, again, there's that human element. this movie is so amazingly suited for a movie because it brings in the emotional drama that boxing is all about. boxing is a poor man sport. >> this starts off as a story of failure and then redemption. a bit of a love story in there, too. >> there's always love in boxing. >> when you first got into this, did you think a boxing film with robots? >> well, i was a little taken back when i was first asked to be a part of this incredible journey or project. and then i read the script and i understood the premise but i kept saying robots, robots, robots. but when i'm on the set with hugh and on the set with all the incredible cast members and crew, it comes together so beautifully. i mean, people will love this. >> it is a team effort. this is a team effort, too, this show, which means some questions i have for you are my own and

some are helped, producers helped me along with this. there's one here that i'm going to read to you because a producer asked me to read it. some of the ladies on the staff wanted to know what hugh jackman is like as a person. >> he's the nicest guy. he's humble and he is like a student because he digested whatever i told him and he put it to use. >> who's boxing today who you really like? >> i like may wither those two should fight each other now because it's about legacy and bragging rights. >> still a fun sport for you to watch? >> oh, for sure. for sure. you know, my condolences goes to steve jobs' family and if he was a fighter, he would be undisputed. unquestionably. >> that's exactly the way to say it. sugar ray leonard, thanks for coming in. the movie starts tomorrow. "real steel" your morning headlines are up next. 48 minutes after the hour. [ jill strange ] osteo bi-flex is a great product.

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it's 51 minutes after the hour. here are your morning headlines. the labor department announcing that 4 01,000 unemployment

claims were filed for the first time last week. that's up 6,000 from last week. slightly better, though, than economists had expected. still any time this number comes in above 400,000, as it did this week, not a good sign for the labor market. this morning at 11:00 eastern, president obama will hold a news conference that is being reported that the president will be talking about jobs and his job's plan. appears to be faltering and the house will not vote on the bill and there does not appear it be enough democratic support for the bill and the senate. that news conference held at 11:00 eastern. u.s. stock futures are trading higher this morning. markets overseas are up as investors grow more confident at least today that european leaders are working to strengthen their banking system. tributes pouring in for apple founder steve jobs. faster than twitter could handle them this morning. at one point, twitter froze on this. the company announced his death after a long battle with cancer. microsoft chairman bill gates says the impact will be felt for

many generations to come. steve jobs was just 56 years old. bank of america is defending its new $5 fee for using your debit card. the bank's ceo said last night that the bank has a right to make a profit. and that it's being honest and transparent about the new charge. the bank under incredible pressure to increase its profits and stop its stock slide. count her out. sarah palin says she will not be in the 2012 presidential republican nomination. palin says her family comes first, but she can still be on the right path without being a candidate. rob mar ciano is in the extreme weather center. >> a chilly start to the day across the northeast. look at some of these numbers. these don't include the outer lying areas. 48 degrees right now in boston and 42 in syracuse and frost and freeze advisories out for that stretch of the woods and also rain and snow across parts of the inter mountain west. above 7,000 feet in utah and above 9,000 feet in the inner

mountain rockies of colorado. a foot or more in parts of the sierra and another storm coming. this is very november, december type pattern with a warm up across the midsection of the country. some of that air will spill off, but until it does so, temperatures in kansas city 85 back to 90 in minneapolis and after a chilly start in new york, you'll rebound nicely up to 68 degrees. quick check on weather. >> thanks, rob. that's the news you need to start your day. "american morning" back right after the break. where do you go to find a super business?

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three minutes until the top of the hour. this morning we're paying tribute to steve jobs who died yesterday. became an american icon and the tributes just keep on coming. people across the globe are taking twitter, many on apple devices to honor and remember steve jobs. we've been monitoring the

#thankyousteve. those are the twitter messages on the left side of the screen. this is in realtime people around the world updating the feed with their thoughts. really a tribute to him, too. a new group on facebook inviting everyone to a black turtleneck friday. asking everyone no matter where they live to address in steve jobs' uniform. earlier this morning we spoke to steve jobs' right-hand man jay elliot and he compared to other jobs about imagination and innovation. >> it will be alive for years aquated to walt disney when he died, disney kept on going. they have a whole road map they're going to follow and it will go on for quite a while. >> also this morning we talked to john sculley who partnerred with jobs before the two had a falling out. we asked him about it.

>> you were brought in to be the adult. you had experience at pepsi, you know, the board then asked steve to step down in 1985, something you call the darkest hour of your professional life. did you think you were making a mistake and what led to that? >> the issue was steve wanted to keep promoting the apple, wanted to promote the macintosh and lower the price. i felt we had to keep selling the apple ii because that's where the cash flow came from and leave the price alone at the $2,495 that mac had. we went to the board, the board, you know, went and talked to all the different executives and came back in two weeks and said we think john's right. and that's what led to the breakup. >> and that's what led to the guy who steve jobs brought into the company having to fire him from the company. >> well, you know, steve