held notion that a lack of willpower is to blame. but the fact is, whatever the reason, america is fat and getting fatter. only 15% of adults were obese in 1980. today it's more than double that. by 2030, the cdc says 42% of the american population will be obese, and you're paying for it. the cdc estimates more than half a trillion dollars in additional health care costs. we get the problem, but what are the solutions? david kirkoff is a ceo of weight watchers and author of the new book "weight loss boss" and lisa young is author of the book. welcome to both of you. lisa, only 4% of our elementary schools require daily physical education, a lack of sidewalks discourages walking. huge parts of the population don't have access to nutritious food. when we attempt to legislate solutions, americans say don't tell me what to eat, don't tell my kid what to eat. is this a nanny state? we have to go somewhere between

those two extremes, don't we? >> absolutely, i completely agree with you. i think that the most important thing we need to address, which was released at the cdc conference this week from the institute of medicine report is we need an environment that supports healthy foods and beverages. >> does that environment today do that? >> no. so it's about consumer choices, but we need to make those choices -- >> we're not given the choices is the pointing. in too few cases you're given a choice between healthy and unhealthy, it's different degrees of unhealthy. >> exactly. big and bigger. unhealthy and more unhealthy. >> i can't understate how important this whole research and analysis and study was. willpower alone they founding is not the reason why you're skinny or fat. it isn't willpower. it's a whole system that is stacked in a certain way. now, the trust for america's health put together this map. i want to show you the scope of the childhood obesity problem. only one state, oregon, with a childhood obesity rate under

10%. that's nothing compared to where we are as adults. at least one in four of adult americans is obese. just one state, colorado, is under 20%, barely. these are grownups that have heard their whole lives to eat less, exercise more. why isn't it working? >> at least part of the calories kids are consuming happen in schools so there's some research that's just came out that's showing california is making some good traction by cleaning up vending machines and cleaning up the cafeterias. we can and should do that. i would say also one of the big challenges with childhood obesity is parents have to be heavily engaged. they create the environment in their home. they're really in the position to have the biggest impact on this and we can't shy away -- >> don't choose pop and soda in the house. milk and water is what a kid drinks until they're 6, 7, 8. we're bombarded with these marketing messages. a third less sugar with animals on them and cartoon characters. the bottom line is what we put in our kids most of the time is

what we feed them. >> and we've got this food market industry that is pushing junk food. and if there is not a cartoon character on, something kids don't want to eat it. >> one of the things that i feel like was also in the iom report, but i think it's really important is there's a tendency to focus almost purely on the environment. how can we get food marketing to change. these are all great conversations to have. i worry that they're not going to happen in any kind of reasonable time frame, which says does that mean we're going to sglunt so don't throw up your hands and say it's not my fault. the whole world is against me. >> no, what i would say is that health care and the health care system can and should be playing a much bigger role. doctors need to be more engage eld, insurance companies need to be more engaged. they have not taken hold of preventive care in a meaningful way. they can have a really big impact. we don't have to wait for that. >> i heard suzanne somers say

this week we don't wait to fix our car until it breaks down and we don't put garbage in the gas tank to drive it. we take care of our car better than we take care of our own bodies. >> consider diabetes treatment. there will not be enough money to be spent, i'm a registered dietician. there's not enough money spent on prevention services to prevent diabetes. but once you get diabetes, they will pay to get your toe amputated. wouldn't we be saving a lot of money if more money was spent saving protective costs? >> you know what, that's a government conversation. it can be translated into a whole wide array of prevention and paying on the back end for taxpayers. >> i would argue cms can have as big an impact as anybody in directly addressing obesity. >> thank you very much for joining us. have a wonderful weekend. we'll talk again soon. coming up, president obama makes news, he makes history by saying same-sex marriage should be legal. we look at the political and

personal repercussions. facebook goes public this week. we'll tell you if you should buy it and how to, next. if you are one of the millions of men

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his support for same-sex marriage. was it political courage or deliberate calculation. reaction came swiftly from gay and lesbian communities. joining me now is cnn contributor will cain and ryan mack. i want to start with the politics before the personal finance and i want to say has the president turned the page from the economy for at least a moment onto something else? >> a brief moment, a brief moment. i would add it's not political courage or -- what was your other? >> or calculated. >> calculion, no. what is it is political reactionism. it was a necessity. he had to make this move because his previous position had been untenable. he just can't ride the fence forever. >> there's going to be debates where he's clearly going to be asked about this. >> he just couldn't maintain that position any longer. he had to clearly state where he is. i think it will come at a political cost. i applaud him for the symbolism of where his personal evolution has arrived at but it will come

at a political cost. i think it will affect turnout negatively in swing states like north carolina. we just saw how the voters in north carolina feel. >> might not change somebody's vote but might change whether they go to the polls. >> right. >> i want to talk about the personal finances quickly then. this means something for gay couples. >> absolutely. >> for social security survivor benefits, for insurance plans, for whether they can get -- depending where you live whether you can get family benefits at places you go. walk me through the things that gay couples that are different for their finances than heterosexual couples. >> there are a lot of things different in terms of how companies pay out medical benefits. for partners, they are calculated as imputed income. many are not eligible to give benefits to their domestic partners. sometimes they are offered to pets. so -- >> what about social security? >> social security again, you get no survivor benefits because it's not recognized federally,

so they get no survivor benefits. >> that could be thousands of dollars a year. >> exactly. >> the issue is the president has said his personal opinion. but policy doesn't change for anyone. this is a symbolic moment. >> that's what it is, it's all symbolism. as far as sheer substance is concerned, the president punted. for the first time in his career he said this will be a states rights issue which changes really nothing. >> we have a map of approval for, quite frankly, support, public support for same-sex marriage. you can see things have changed since 1996. i mean since bill clinton was in the white house to today, things have really changed. these polls -- well, do you believe this poll, that the public is pretty much divided here? >> anecdotally i buy that poll. the people i talk to, the people i know would reflect that poll. but the referendum, the votes of 32 states, of the people in those states contradict those polls. they keep saying that marriage

should be between a man and a woman and that is a problem, as i point out earlier, for president obama. >> for a gay couple today, this is symbolic. does it change their personal finances? >> well, first of all, i believe that all couples need to, one, save like crazy. this is what gay couples should start doing. save like crazy. put your proper wills in the state in order. get a trust if you have a net worth over $250,000 or a child you're raising jointly, get a trust that supersedes a will and say even though i have blood relativ relatives, i'm leaving my assets to my partner because that makes it clear of what your intentions are doing. understand gift tax laws. many individuals if you purchase a home and put your partner on your piece of property, on your deed that, will cause a taxable gift of over $13,000. sometimes what individuals are doing is gifting $13,000 every year until they own 50/50 of that piece of property. >> really good advice. nice to see you guys today. coming up next, what mark zuckerberg's hoodie is really

telling wall street. is it a sign of immaturity or a change in the times? and they serve their country but now they're struggling to pay the bills. the financial challenges many veterans are battling next. i'm freaking out man. why? i thought jill was your soul mate. no, no it's her dad. the general's your soul mate? dude what? no, no, no. he's, he's on my back about providing for his little girl. hey don't worry. e-trade's got a totally new investing dashboard. everything is on one page, your investments, quotes, research... it's like the buffet last night. whatever helps you understand man. i'm watching you. oh yeah? well i'm watching you, watching him.

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facebook is set to go public this week in what could be the biggest ipo in history. investors and fans are all abuzz but should you buy facebook shares? maybe the better question is can you even buy facebook? suits, meet the hoodie. facebook's mark zuckerberg gets rock star treatment on his company's road show, but should he get your money when his company goes public? facebook will price that ipo between $28 and $35 a share. >> wait about a month after the stock has been released. the mutual funds and institutional investors will be the major ones buying up the stock. so when the stock actually opens, i do believe it will come in maybe $100 a share when it actually gets released. so let the hype go down, let the

euphoria go down. >> because a lot of rich people get in before you ever will. investment banks underwriting the ipo get the first crack at shares. they sell them to their best clients. hedge funds, big money managers and insiders. they get that ipo price. then retail investors, the little guys, they get their shot. dead last. e-trade is an underwriter of the ipo and e-trade will have some shares available. td ameritrade and charles schwab too. >> what's your price, what's your budget and limit the price on what you're willing to pay on that particular stock. >> the most famous investor will not buy the facebook ipo. >> i can't recall in my life buying a new offering. the idea that something coming out we'll say on a monday that's being offered with significant commissions, all kind of publicity, the seller electing the time to sell will be the

best single investment i can make in the world among thousands of choices? that's mathematically impossible. >> before obsessing about an ipo, make sure you're maxing out your 401(k) and have the right mix of investments. that's a sure bet. >> with 125 billion people connected to facebook, there's no doubt people like facebook, but should you like the stock? a survey found inexperienced investors are much more interested in buying facebook stock than those who have been in the game longer. two people who know tech and ipos, rachel seeks to promote opportunity for women in traditionally male-dominated fields like tech and henry also wrote this week's cover story for "new york" magazine profiling mark zuckerberg, otherwise known as zuck. you famously this week, henry, said this is muppet bait. the facebook ipo is muppet bait. what do you mean? >> classically. this refers back to goldman's e-mails where they were calling

their customers muppets as let's find stupid folks to shove this off on. it doesn't mean people interested in facebook are stupid. it's a great company. the ipo will be tremendously exciting. my point is individuals should not play the ipo game, especially with a company like this, where everybody knows everything about it. there's no way to get any sort of edge. if you can get some stock at the ipo price and want to have a little fun, fine. but the idea -- >> you're not going to get it if you're the average joe. >> no, you're not. >> or the average jill. >> or the average jill or jane, you're just not going to get it. peach el look at zuckerberg. he's doing his road show and wearing his hoodie. wow, this is the definition of the kind of company you want to be in on. is it a foregone conclusion the stock will rise and keep rising? >> well, i think that zuckerberg is going out wearing the hoodie and being the classic zuck on the road show to say i am the ceo that built this company to this point. i'm going to remain that ceo. i'm not going to change my leadership style. i'm not going to start wearing a

suit and i'm going to be the same old zuck. >> a wall street analyst said that was immature of him. does he think he's going to waltz in and do another billion dollar instagram deal? >> he did the first deal. i think that the fact that mark zuckerberg has taken facebook this far speaks well of him as a ceo. i used to be a lawyer. there's a phrase that the thing speaks for itself. i think that's where you start when you discuss mark zuckerberg as a ceo now in 2012. >> he's extraordinarily talented and really learned how to be al. i think the hoodie is a mistake. you're asking for $10 billion. it's polite to dress up. >> some were saying there were investors who came from overseas who thought they were going to see him and it's kind of a cultured personality but he will be in california. >> he will. he doesn't run the business side of the company. that's cheryl samberg who's an

incredit executive. she did not wear a hoodie. >> her role is not to wear a hoodie. you know, the hoodie is for zuckerberg is the way the turtleneck was for steve jobs. his maturity was to hire people like cheryl. she's the grown up and he's the creative guy. that's how a lot of these tech companies are. you look for the pixie dust, the great idea, but then you have to bring it along and grow it up. >> the era of a suit is past. >> are you hearing that? i'm wearing a suit and so are you. i want to show you this. if you click the "like" button even once, you have added to two billion. that makes you one of 525

million daily active users. as an investor, is there growth for the company, and can they make an awful lot of money with numbers like that? >> the company's growth is staggering. the service is used by one-eighth of the world's population. people look at that and say, look, could it be 3 billion or 4 billion people in a few years? absolutely. they also made a ton of money. the question is can they grow that fast. the answer's yes, but there's another point about mark zuckerberg that's incredibly important. he controls the company, 57% of the company. what he wants to do is going to happen. he has said incredibly clearly facebook's social mission is more important to me than the business. that is very admirable, i think. i think it's very good for society. it's heresy on wall street. >> nice to see you guys. coming up next -- >> i have $18,000 from my masters. >> hear from one navy family

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two million men and women have served in war in iraq and afghanistan, but a new fight begins on the home front, finding jobs, creating debt, and providing for your family. we take a look at this family. >> reporter: san diego is a navy town, home to aircraft carriers and thousands of petty class officers like jason, his wife marie and their two young children. but 25-year-old jason is getting out of the navy. athe children play, they're

struggling for a new life. >> these are your last few days in the u.s. navy. >> yes. >> your thoughts? >> very stressful. very exciting, but stressful. >> neither of the rude gars have jobs. they have little savings and are heavily in debt. young veterans are particularly vulnerable in the recession. their unemployment rate has topped 20%. for the rutigers, the first crisis with just six gleers the navy, there are no retirement benefits. >> the navy was taking care of everything for me and my family. >> reporter: ask them their number one financial loss. >> health benefits. >> life insurance. >> reporter: for now they have a six-month apartment lease. they'll pay for it using some of the estimated $2,000 a month jason will get from the g.i. bill when he enrolls in school. marie plans to teach online courses once she gets her

master's degree. but there's that $40,000 debt. >> i have $18,000 of debt from my masters, and then we have the vehicle, which is about $21,000. and then we had some personal loans while he was on deployment. >> reporter: so what kind of budget are you going to be living on? >> raman noodle budget. >> reporter: the rutigers are saying they are learning to budget. >> it's a very tight budget. we've crunched it down to pretty much every penny counts for something. i mean every dollar, you know, has got to go toward something. there's no eating out, no going to the movies, you know, none of this. if we want to go out and have family time, we just go for a walk because, you know, that's free. >> correspondent barbara starr. very young vets in the civilian population have a staggering unemployment rate, more than 29%

for all of last year. but the jobless rate for recent vets has been coming down. 9.2% in april compared with almost 11% in april of last year. it's gratifying to see that drop for recent vets. companies are hiring these returning warriors, but it's still too high. >> well, a lot of veterans groups will tell you that. for any veteran entering the work force who doesn't have a job, it is too high. there are a lot of folks out there still struggling. one of the biggest challenges has been to get those employers across the country to realize there is this pool of veterans. that's a program that seems to be working. the white house, a lot of corporate america, small businesses across the country are really working to try to identify veterans and reach out and see if they can be hired. but, still, the military's downsizing, the wars are ending, and there's going to be a big bubble of veterans entering the work force in a couple of years

and they're all going to need jobs, christine. >> thank you, barbara. this election year cnn is taking you on a journey of citizen soldiers. j. r j.r. highlights "voters in me america: vets wanted." >> is obesity the government's problem or your problem? have you refinanced? i want to know what you're doing. tell me on facebook and quitter. back now to "cnn saturday morning" for the latest headlines. have great weekend, everybody. -- captions by vitac -- www.vitac.com anyone that was directly involved with adam pretty much lived in fear. >> that from the brother of adam may mayes, the man suspected of