sored by central media access group at (cheers and applause)y glad to heroes. heroes all folks, thank you very much. folks tonight's show is always.got presidential candidate jon huntsman, a new poll places him among the top mormons race. but first off a shockings to shadowy organization armed with unlimited money colbert superpac. now folks i don't want to brag but we have ra a team of professionalbraggers. and one of those donations came from two little kidsace 10 who sent me3, ande that meantmuch as >> jim. for the

superpac they wrote mom lemon said s until you decide what the superpac stands for so let us know. (laughte thehat the press generally doesn't. we stand for? i asked you to tel colb superpac.com of you i used your answers to create a people care about most kind of but i dug ireated another word with used word corporationsthat can mean only one of two things. ignore one. ofemth leaving only one possibility you want colber to stand for the self-evident corporations peopl so charlie and grace you can start that lemonade stand now. or better yett lemco inc. the purveyors of all natural lem n warning contains no lem or ade. and folks this is time in the fight for just look at the hateful occupy wall

street. corporations are not people. wow. i thought we were passed the point in this country where some people aren't people. just have different color skin or differentor were born in a lawyer's office only exist on paper no soul and can never die.aughter) now for lp with this message i turn to friend of the show frank luntz, he is the conservative messaging guru responsible for such catch-phrases as climate change for global warming death tax for the estate tax and firemen job arsonuz in luntz layer. >> dr. luntz, thank you song with me today. >> pleasure. make corporations are americans. is that pe? >> it's going to be a challenge but i believe it can ways to use lie tole. >> what's the right answer.>> what would people want to hear. question. >> i want to get this answer right, yes, so what is the answer, yes or so do you lie to people. you tell would people want to hear.

>> they woulsaid this man i'm not votin >> dow lie to people. >> no. >> that's the correct answer but why do >> a >> d lowie to pe.plo not frank lunt >> you lay no. do i have to mean it yes.uld you tellther i>> i thought you meant it there. did you not >> yes, i it is too long to answer.the pause. >> a second ago no was the answer blow this un. confusing man. >>hanku.o messaging expert colbert superpac sign.mo toomrrow >> we don't want to something tomorrow. we want to do >> we want to feel we're going into future tbut it's not toing a better tomorran't then it would be making aorrow when tomorrow gets he think future. >> and make it happen sooner. >> let's move on. focus group >> 25 people, they react on a second by second basis tos, and it is the most precise methodologyt communication works and what >> so you case are standing in for america. >> yes. >> how are these people chosen, because i want to make sure we're know, the right people.

>> americans. t, you know americans or you you know. >> are you going to gett said. >> those too. es. u a fav listen.l be in there with you. >> i will b so you have to look at ass i apologise. >> no, no lovely. but that's all right. >> it's noot frank.oor body image. >> yes. >> and i'm here to tell you i'm to the gay, you're notu if i w gone to my head absolute-- gun to my head >> gun to my don't >> (laughter) i opened upou just now. it was uncomfort and you said i don't care. and i that chopper pad you call your ass. >> i accept your apology. >> you utilize what youal technology.d dial you right now. >> all right. 50. seconds you can see the ti and i want to you get me up to an 80. >> let's do it. >> frank. >> see already -- >> what h long. >> i breathyou are passionate a you really care-- no, you can't you waited so long that i now know you're trying to gather my thoughts. >> but itd be you should be able to

for the getty gettisburg address. >> let's start again. >> frank, i can't do this without you. p. and one of the things i like is to turn your try it for 1at happens. uit you had to 60 do something. >> okay, i got it. thank you so much for. i need your help to make america a better place. because the ameri are the ones fix our problems. not the politicians in washington. i want to know if the hopes you have for your children, the hopes you have for your own >> 84 i . >> you don't stop at 38 or 84, you go for go for pe not a propaganda are you? >>o. >> good. >> folks, we will continue with we return after

>> welcome back, everybody. before the commercial break i sat down with republican strategistrank luntz t craft my superpack message areple. now the dramatic second par jim? >> message guru convened this actual focusgroup while he mirror. >> we're going to talkme of the most pressing and know how you corporations are people. how man statement raise your hands. >> this wasn't going to be easy. corporations people. >> corporations pay off politicians every >> with donation >> they're getting away with murder.ns aren't people. fight. corporations are test everything fies to loves liberty the grand puppies in boxes and atthew mcconnegheyt to create the perfec we would need a phrase that corporations are out how orporations lif big. >> i would try to show them and what d how they do >> they have to humanized company. >> i didn't catch everything they said. >> is there any more cheese. luntz

i fewed all the data into one memo and then sat down with me to explain the strategy in the colber superpac headquarte > can best say we got three slogans for you to consider. >> okay. >> number one is corporations >> that is fantastic because i believe that corporatio should blehe affordedl a rights of human fre to bear arms right to getight to get married heterosexual. >> so is man. >> woman i wouldn't want you know johnson & johnson getting & gamble that seems on up and up. the way we dot next one.ka >> the second one is corporations are peopl the question is will they chinese people or american people.like that because that plays on patriotic . >> now you out. >> okay. be a people. have you my ching too hot. i got cool that off. >> frank i'm not responsible for anything myust said. >> yes, are you. >> no my character is ching

chong diou not flag into that-- you cannot do that. >> it's not coffee wing no ding dong. . okay w go ahead. are people are considerations. >> people are corporations. >> yes. >> you just reversed the order of the words. because the order >> did you just poop that out be the ca here. order language order equals b equa b plus not necessarily equa c p equal c minus b equal a. (laughter) within are you just blowing (la so sometimes word order helps. >> order order make world. further can. we say corporationsare. >> stephen: we could getyodda to do it. all that group. add what oundation i can build on. i'm trying to bu we kno i create a you up for. frank. coming weeks we will be working frank luntz to create the perfect ad to change the hearts and minds of those 99 percenters. but it won't be easy. because t the >> stephen: we'll be right

>> welcome back my guestight is a and former ambassador to china. the artificially depressed our trade (cheers and applause)ming on. sir what i love having the issues. >> stephen: i know. now i should you i have a superpac so legally we cannot coordinate superpac's money say anythingat meanou were ambassador to china that. how can i trust you. bomba. i was in my family that you always put country first. thathenou yd up and serve partiime of andip you do >> stephen: are we at (laughter) >> based on this interview here and i hope we don't. (applause) but listen first. i know there are members of my will say that huntsman guy, no how no way

no way could i ever vote for him because he worked for a democrat. and i say gee, i presidentspresident bush, president bush, you put country first. philosophy to my grave. i think it's important for all americans to believe in stephen: okay. but that is-- >> stephen: yeah that is praise worthy that idea. but i think that garnered you don't mind me usinghere's no way to make sound nice a how can you be a in today's repu anything. say something that is going to alienate some people right now! >> here's (laughter) >> i ran for in 2008. i won independents, i won a whole, more than my democratic opponent thatng a label, that is being a you tell th you going to do and deliver for the citizens, they just wan. >> stephen: why not run as a votes shouldn't you run a the state of utah so i like to fly that flag. >> stephen: now let's talk about a lot of talk the campaign lately the faith that you and mit romney share. okay mormonism. people you're a mormon. over who's right and wh catholic. but-- (laughter) judgement. feel

like it's okay to a you get into a lot of trouble particully when are you seeking votes and rubbing for public office but catholicism, a cult. , they become people find out about them religion goes mainstream. probably the same with mormn impo us all to pull together as americans, you know what mean. >> stephen: i don't know you mean. it is unnarl and unhealthy for the most blue sk we as americans to be as divided as we aretake ourry back. >> we have to fix >> stephen: we have to take it back fix it. haven't you heard those chants. take our country back. >> we have to fix it in china. >> stephen: i heard. here's the-- . but leg we have to do that. by the way find as as you have seen i'm scared inpeople andch se people in chinese people. y >> stephen: say the mos would you say the mostest thing in mandarin please. >> (speaking mandarin)terrifying. what did you just say what did you just say. you ought to consider be president.heers and applause) might

be considered coordination >> where is that code of silence when you need. >> stephen: i'm part of the 1 you're part of the 1%. >> how did you kn biosomeone has a company. ande 1%d, there's a wealth speech that he didn't give about it. it wastastic.an fb in the-- gap in this united states of 1rcenters 1%ers how do we dote to the 99% to not be mad at 1%ers. >> i don't know about the drawbridge steven-- heep handy thing. >> we canbu a level everyone regardless ofconomic status an opportunity to succeed. >> stephen: recent p for the colbert bump. colbert bump. >> stephen: we're going get yournor you mayoing to milk, right. th >> stephen: governor jon huntsman. we'll be

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>> steph the repo captioning sponsored by comedy central group at wgbh access.wgbh.org