review, you see an ad in less than 30 seconds you could be reading this book. so, you know, are people buying more books because of it? yes, i think so. i think it's because it's so easy. yes, i want to read that book in 30 seconds. if it only makes you 30 seconds and a split second to decide where you want it, i can see where the woman got in trouble with her husband. i think it's really easy to do. >> host: r.e. leadman wants to know -- >> guest: i think there's a good chance that piracy could become an issue just as it did in the music industry.

but i think that publishers are very, very aware of this. i think they had a lot of this figured out about how not to have books be pirated. on the other hand, the way the technology is going is that, you know, you can already share some of your ebooks. i believe i could be wrong. i believe on the google edition site that you can share the book with a couple of share. i may be wrong there. i think we are already working on the technology to say i'd like to give this to my husband or my friend and that you have the capacity to pass that on one or two other times. so i think, you know, in the beginning we are always nervous about piracy. and then i think in the end, we tend to embrace it a little bit. within reason. >> host: jenn risko, we have 30 seconds left. for 2010, surprises and

disappointments? >> guest: you know, surprises, gosh, the bush book. almost 2 million copies. >> host: disappointments? >> guest: i don't see any. sorry. am i just such an optimist. i don't have any. [laughter] >> host: jenn risko. co-founder of the industry newsletter shelf awareness. also a web site. shelf-awareness.com. thank you for being onbook tv and our look at the 2010 review

>> why are white people called caucasian? have you ask yourself that? do you know why? note? this was -- it is still happening. the russians and the chechens in chechnya were having tremendous struggle. so why are white americans called chechens? i did find the answer. the answer took me to germany. took me to germany in the

18th-century. the idea of race was invented in the eighteenth century. it doesn't go back to antiquity. there were not white people. since so many people thought that i thought i should address it. so my book actually starts with the greeks and romans and their commentary on the people who became europeans and what the greeks and romans discovered were people who lived in various ways. they talked about what we call culture and for the romans who work in various ways because they were imperialists and very interested in who could help and had to be vanquished. i followed this german idea into

the united states via a french intellectual and thomas carlyle who was a british intellectual and ralph waldo emerson. so us spend a long time with ralph waldo emerson who was the kind of genius of nineteenth century white race theory. ralph waldo emerson did not have a lot to say about black people but he had a lot to say about white people. in the nineteenth century the idea purvey old -- prevailed then there were many white races so there were people considered white, no one could question their white as. very clearly the irish were white. very clearly people descended from english people were scottish people were white or german people.

but they belong to different races. they were white but belonged to different races. so for instance the irish catholics were thought to belong to the cal tech raise. people descended from english people were thought to belong to the sex and race and the saxons were better. it was not until the middle of the twentieth century which many of us remember vividly that the idea of one big white race came into being in which everybody was the same as everybody else. it is not an accident that that happened for politics. it happened through the national mobilization of the great depression, the second world