these two brothers named kenneth and kenneth, and they create these absolutely beautiful lifelike models. bayer scientist that they are also artists that we really got a beautiful sense of how managed change through time and it is just an absolutely beautiful history of evolution. >> with the internet and the availability of photographs etc. on line, people still buying these large coffee table type book's? >> they are. the market is absolutely changing but what is really important is that there is a touch that is some baldwin at publisher make a book like this. we are curating information or our editorial team is putting it in in order to make sense for the reader and it just creates a package for the reader that they couldn't get by doing a search on the internet. and that was something like evolution we are commissioning to have these models so they are not in the internet. and people just want beautiful books and that is what we make. we make absolutely beautiful

books, so yes the market is changing but i'm not as meek as some are about the future of illustrated reference by any measure. >> rachel kempster is the director of marketing for dk publishing.