is and what bullying and abuse is. i love social networks. i have been thinking about several things. we created dire fiscal situation being debated as we sit here. we have a new way of technology which in the 1990s when you started and most of us did in digital it provided surf classes to our country. how do we leverage what is happening in order to -- the most fundamental thing and i have a lot of teams in my family. i have my own teenagers and i watch what they post. i am friends with them. i follow them. they follow me. we have conversations about what they post. we have conversations about appropriate behavior and apologizing to people you may have offended. the thing that we have been talking about is thinking about -- my teen son and i wrote this for our congressman and others,

think about a family protecting networking end. they had the same age as the automobile license social network. educate, certified and license social networking. so we teach people as we do now in new york three tiered program to teach people how to become an independent driver. my son is 16. he started six months ago and got a driver's license where he could only drive with his parents. when you are 12 or 14 you can go on networks but only if your parents approve what is being posted. parents have to be more involved in their kids' lives and understand what is appropriate behavior as we do from a party to driving to shopping and spending to communicating. we have to think about what can this mean to protect our people as well so free-speech can proliferate? people aren't afraid to post. old laws are being broken on new ways and we have to think about

how do we allow freedom of speech and our constitutional right to happiness to proliferate while we protect our people but also create new revenue stream just like the department of motor vehicles became big for every state in the country. the new platform week also leverage to start insuring we are teaching our people, certifying them the personal penalizing them as we do with driving and taking away their licences if they break certain laws like harming children or anyone else. this is something in many quarters, popular quarters are the ones who control the beltway and don't like to see this kind of proliferation. personally i think we have a great vehicle, seven hundred fifty million people are on facebook alone and we have the opportunity to think about where this will take our great

democracy. we have seen democracies being tested and ones that are not democracies being tested by turning off and on switches and things and that is an interesting thing to observe and bring back. >> i often think a lot of consumers don't realize how often facebook changes its policies which has been a big issue. many of you may not know this but if you don't watch the privacy policies on facebook they have a right to do things like use your pictures that you post in advertising across facebook to friends and other people who demographically look like you. other bald people. >> targeted marketing. from a financial perspective 100% of your image they own that you post. they can sell it to gary photos if you take a picture with dwyane wade at a bar.

and make $300 and the consumer makes nothing. there's also -- >> the consumer side. other thoughts on facebook? you sure? >> only that facebook has a big new competitor in the marketplace. interesting to see with google's approach to the social network, the ability to do what you seem to have found it easy to segment out your profile and associate with people you only want to associate seems to be the big thrust behind their product. you start running the numbers also touches a significant number of people and while it might not have the elegance of an apple product yet, they seem to do really well with technology so interesting to see what happens a year from now

where facebook stands if google's attempt takes off. >> more artist than scientists. >> the new offering from google reflects more the way we live which is there are certain things we talk about in the office and other things we talk about with our families and other things we talk about with our friends. one of the tricks with facebook is we're talking to everybody the same way. that doesn't really mirror the way we behave as people. that is really a point of exposure for facebook. one that is -- has led to your point, people are posting a had an amazing night last night, upload the pictures from the party and two days later they are interviewing for a job and

someone check out their facebook profile and i don't think so. >> one of my favorites was some college kid who posted he met a girl at a bar last night and had a good time and his mom liked it and she hit like and he says what are you doing? how do i not like this? she was tracking her college age son. >> i don't mean to be mr. regulation but it has to do with the approval. if somebody takes a picture of all of us, there is technology i heard about thursday at lunge weird has to go to all of us on e-mail and we have to click approve to have it posted and that is a good thing to think about. >> we are talking about facebook didn't exist. a lot of things we are learning and stubbing our toes, companies that are creating and participants along the way, all

of these ways we are communicating is did the operator used to listen at the switchboard when she put your calls in? we have gone from that to the ability to have a three way calling when i was in high school. you always call somebody and somebody was listening. you move into what we do with the speed with which something can go up or out through e-mail. as our technology and ability to connect, beautiful attributes which are great but unfortunately there are stumbling blocks for the companies and being up front which i don't think enough are being forward about the privacy implications with these delightful devices that provide gps. that is great if you're trying to figure out where guildhall is it stings if someone is surreptitiously tracking u.s. using that information and you didn't give them permission. if you telemarketer or retailer at any time you drive within

five miles and they are having 50% off and send you a text message that is great. if they decide to do it on their own that is not so great. that is the same courts technology that you love but the interesting time with things moving so quickly there is room for regulation and social responsibility we as citizens using these tools need to take part of. >> there is a very interesting thing with advertising which is when you are in the market for advertising or interested in something and you get a marketing message it is really service. i am in the market for a sweater and now i can get one for a third less than i was going to pay for it. on the other hand when you get those messages at the wrong time or when you are not interested

they are totally obnoxious. one of the tricks of technology is figuring out how we do get those messages to our customers when they want them and when they are excited to get them because then they love it. every time you get one, when you don't it leads you away from that company. >> it is interesting. the trick, adgenesis is a company i am operating with and we work through publishers like an airline gives you points for buying a seat or american express gives the members of award points for using their card we help publishers and broadcasters on line give rewards for dealing and we allow the partners will work with from parade magazine to others to create video awards. this is making advertising not annoying any more but rewarding

so you pay attention when we start with interaction which is helping the consumer what is your life? what do you want to buy? amazon does a lot of what you buy it so that is one aspect. but if you are in the market for a phone or car or computer or whatever it is you want to take as many seven passenger vehicles as you can get so you can compare. so you give up information about your life that we never shared. market -- any of that. the lead you to brands that are most relevant. the little banner ads that you see now on your web screens when you check your e-mail which a lot of you do only generate about a 0.5% clip for a rate. that means 99.5% of those ads

aren't getting click on. when you do the asking what you in the market for? what is your favorite genre of movie and deliver videos from those brands we have 11% click through rate. for the marketers and for you it is more valuable and for the publishers which we have got to save the new york times and financial times and all of journalism. these are great things that we need to start evolving so we can find these forms of communication that are vital to our country. >> the daily too. [talking over each other] >> we have to evolve our advertising so that we are able to -- if you think about it videos are the greatest evolution and how we start to match it to people and cut out the crap? >> talking about relevance i want to talk about the age of

digital cure asian. those who can celebrate equality for all the junk you get in your search results. they use a combination of automation and human intervention and many are using both. is the really interesting area of growth opportunity to would lead down to the most relevant marketing messaging or information from the most authoritative quality source to you. any thoughts on that? >> we live in this exploding world of access and choices. i live in this world and find it completely bewildering. it is nonstop from the moment i wake up in the morning to the minute i put my head out on the pillow. it is an information fire hose and coming at me from work and friends and twitter and facebook

and the news and everywhere. it is unmanageable. it is hugely important to be able to find the outlets whether it is the daily or pulse news which i am a huge fan of because i can whittle down the things i am interested in learning more about and have that pushed in a reasonable fashion. i am 100% not on twitter period. 140 characters is not even enough to say good morning. i don't think it is enough information to have a meaningful interaction. importantly around the curation piece and whoever nails that, i think google plus is trying to do this and will do a good job. it is important to not be digital. what i find i have a beautiful house in montauk and come to every weekend and giggle and the ground of some type every

weekend. i returned to that digital life on monday and i have such an increased ability to absorb content in a meaningful manner and i have a wide group of friends and you have them too and everyone's phones are out and we are all reading and blogging and whatever we are doing. we have to continue to find this balance of absorb information in an efficient way but we are human as well. >> i want to challenge one thing you are saying. i think you are right the touch points, you wake up and have a blackberry and dan iphone and are expected to read the e-mail before you sit in front of a computer all day or call through billions of e-mails but the thing and was going to get at is on the weekend the digital

transformation of information versus the mass of information are two things and you say you don't want to be digital on the weekend. the reason the existence of the daily is to be the future of newspaper publishing, magazine publishing. no trees, no trucks to distribute the old forms of delivering mechanisms and there are delivery mechanisms that can transport to us and deliver to us the kind of journalism and/or entertainment we are accustomed to when we want to consume them. that doesn't mean it is an anti digital world. tablets are fascinating as the beginning of the mechanism for that now. what does delivery mechanisms look like in the future that the tablet becomes a remote control for the television? we talked about cloud base storage information. i think we are going to have

increasingly digital world and reduce the need for paper and trucks delivery mechanisms. >> fair point. i did fix my tractor this morning with my ipad with and exploded parts diagram on the ground. >> my wife takes the ipad into the kitchen dumping cake batter all over it. trying to get her to realize it is the $1,000 computer and any piece of paper -- [talking over each other] >> the cover is magnetic. if you put and ipad it will hold it up. >> you are a font of knowledge. >> martha stewart to the daily. i do a lot for the technology companies. i cannot fix a tractor. >> quickly on twitter. i am not a huge twitter user.

argues it for tracking people that matter to me like stay on top of different people in our business and things like that but the numbers are astounding. it took three years, two month and one day for twitter to reach its 1 billionth week. today there are 1 billion tweets being sent out each week. it is unbelievable when you think about the scale of these things and you look at how twitter was used in egypt during the political uprising and that was a main form of communication to the outside world and there is some real value that it provides but it is astounding to me. >> you don't have to tweet to like twitter. you may have to log in. i like to watch broadcast news. i am not a broadcast news

correspondent. if you want to tweet great. but twitter actually like we were showing before provides a lot of personality into the world without you having to do it. >> i love things like flip board that take the twitter experience and put it at least for me into a format that feels more familiar and engaging. the way i typically use twitter is very much like there are number of people i follow, many in the digital arena but many people in the art arena or the marketing arena or the designed arena and it really allows me to sort of customize my news source. i have to say i don't tweet much. >> to go back to your original

question i came across a great company, that peter grossman started which is akin to no longer typing but doing audio. you bring humanity back to the web. i don't tweet a lot. i don't follow it a lot. it is like a to do list i will never get to. a constant overwhelming i can never keep a. my son will say a tweeted than tuesday at you have got to be kidding me. i have to go through all of the tweets to find yours. it is about bringing people together a live. of renaissance are defined by bridging geography and linking people to, and thoughts, ideas and experiences. if we can crack this code is feeling the loss of a spouse or what have you. how do you help people, greatest information comes from the circle we touched on.

>> what we are finding, i was talking earlier about the gay marriage votes in the new york senate. on was watching twitter feed live, streaming on the web but at the same time having conversations with people through twitter and facebook about what was going on. it was allowing us to share the experience even though we were not in the same physical place. we were still having a shared experience. when you talk about the humanity we were using technology to bring us together and have a group experience even though we were physically in very different locations. >> once it passed, everyone was -- they wanted to physically be with people. >> this is attributed to our evolution being a part of this

communication. david carr, what the internet is doing to your brain which is digesting these quick bits of information. the backlash against that is people see that some things from the old world to add to and bring along into the world we have now. we are talking about marshall mc:-- marshall mcclellan's the media is the mission or tv replaced books but books are doing fairly well. i don't know any of us would have imagined the portability of what digital books look like now whether it is on your kindle or your apps or your computer or where it is. we are doing seemingly fine reading a lot of books. you can read more books now more easily than you could be for because you take one device and have ten books with you. the audio is interesting too. we produce 100 to 120 pages of

original journalism every day and tell stories by taking the best for all mediums so we have broadcast journalism pieces and full screen photography and long for written content and we invite people to comment so you can type or leave an audio comment. fascinating to listen to someone articulating a comment as they normally would have typed and you can hear the tv in the background or the dog barking or the kids running by and this intimacy with the community that is a national community in a way you didn't have before. it is the community because we both read the daily. not necessarily because you are my friend on facebook. >> i realize it is early on but have you seen a dramatic difference in behavior for colleagues from traditional newspapers? dramatic differences other than what you just described in user

behavior? >> our readers are primarily news consumers. they are reading at five days week. they come been regularly. the difference from regular newspaper is you can see when people are coming back. they are reading it throughout the day which is very common to what you would do if you have a real newspaper. you read some in the morning and stuff it in your back and pull it out. we are seeing the same behavior is. out side of that the ability to share more easily gives a sense of what their experience looks like. >> don't make me dizzy. >> i will go much slower. a great one to end on. the only other thing that is different here is it is a big mixture of news and entertainment so people

throughout the day are coming in for all different things. did you know that a blow broke up? j.lo are getting a divorce. >> shea and mark antony? >> now you know where you were when you found out about this. and windows on a lot -- and where were you when osama bin laden -- >> i was on a plane flying back from san francisco and we have actually seen something on cnn on the plane about osama bin laden. the woman next to me was on a laptop on twitter and that is how we learned he had been killed. we are in an airplane 30,000

feet above the ground following the story real time in twitter as it is evolve in from rumor to confirmation in the extreme of 140 character burst of information. it was amazing. a crazy thing i never would have imagined. >> you landed and dug a hole in the ground. >> the other thing that have to say that is pretty amazing is watching christine work with the ipad. remember seeing minority report and him moving his hands and a screen changing and all that information? that is never going to happen but that is really cool. now here we are.

information up, down, fantastic. >> we should shift gears and have time for questions. just like this lady in the middle. don't be bashful. del from out. yelled them out. tablets and a platform. mobile is exploding. fifty million smart phones in the united states like the iphone and the android and -- >> blackberry is. >> sort of. 37% of the market is made up of the android platform. apple is 27 and blackberry is 22. if you go back 24 months blackberry was the king and it is losing share dramatically. there are 4,000 apps in the eyephones for. >> in addition to the ipad a whole slew of new android tablet

devices. another one is hp which is a different operating system. >> and amazon is launching a tablet product in october i believe. >> my prediction there is we will see a lot of crap the tablets for a while that are not apple based and in a year or so you will see $49 android based or amazon based platform tablets and that is when we will start to see real critical adoption. >> interesting thing between those two because tablets are mobile, often get clustered together. mobile is smart phones. what we have learned is the way people using tablets is fundamentally different from the way they are using their smart phones and while it is true a lot of us in urban areas and commuters on a train are toting it around the primary usage pattern tends to be at home on

the couch in tandem with the television or in bed. >> it is additive. >> the mental state of the person is different from the smart phone and the content we present is different. creates great opportunities. >> so mobile internet access from your phone, this is from the ipad as well. it has tripled the past three years. in the next four years it will increase 26fold. think of people like cisco and at&t and the network challenges they are going to have we won't go down that path. >> the same challenge with dial up. with our computers -- how many years did it take to get where we are right now with the speech we have compared to ten years

ago? 54 gitmo hmmm. >> it doubles every 18 months. it is increasing our bandwidth has been increasing. doubling every two years from a network architecture standpoint. we have these crazy statistics. how many people use netflix? streaming netflix? that didn't exist two years ago. we were ordering dvds. of all the internet usage across the united states, half of it in prime time is netflix being streamed. it is incredible. the other thing that is amazing about that is think about the economics of that. netflix has built a business where the primary cost of

delivering that product, netflix is paid nothing for. think of ford selling a car where they didn't have to pay to build the car. netflix is paying to license the content but that is only part of the delivery of the product. someone has to have bought the device to watch it on and someone has to have paid for the bandwidth. >> that which is the new oil. all three carriers announced if you haven't checked your data plan, start taking down the or you can eat data plan. because of the video usage. how much what cost to watch that netflix episode you like or that movie? it will be the new precious commodity. you will watch it like you do when filling up your guest taint or read your electrical outlet. we have got to evolve an industry. how we are making money to supplement this. i study how tv rolled out.

it was very expensive in the 30s. no one could afford it. that is when we got mutual of omaha music hall. there you go. [talking over each other] >> jim wrestled with the alligator. >> that we are seeing come back. brands will supplement a lot of content to pay for your bandwidth because that is the new form of pagan with your attention. >> especially out here there are a lot of people in content related businesses of one form or another and we are seeing this incredible transfer of revenue from content creators to bandwidth providers and technology providers. it really began with apple and the ipod where instead of me going to buy a cd and that money going to the record company and a portion to the artist, all of

a sudden i am paying for bandwidth, paying for and ipod and a lot less was going to the record companies and artists. now we are seeing it happen again with magazines and newspapers. people are paying less directly for content and instead we are paying for bandwidth and devices. it is a really fundamental change. >> it is of little scary and troubling but exciting at the same time. someone mentioned books. someone in my family works at a large publisher. we talk about this a lot. i am on the digital side of marketing and she has been working with printed books forever and three years ago i remember the lunch we had. i think we are done. this was just starting to take off. the kendall got out and the ipod was coming. more books were sold last year

than any other year ever. three years from now they believe more books will be sold in a year than the previous ten years combined. that is because of the access. [talking over each other] >> book publishers making more money? no. >> that is the challenge to them. one thing i had up here was one payment. it all depends on how you envision what the delivery mechanism is. if you continue to do things in a preexisting framework but everything in the rest of the world is telling you it is going differently you are not going to win. if you say how do we do this differently because it is an experienced people are having buying more tablets or connecting on wi-fi, what are new ways you can bring things to the cable? the other reason i brought this up was i studied a lot of t.s.

eliot and this was fascinating, you could hear him reading the poems, pick what year you want to hear he read it. this is in the framework of this one poem that lends itself nicely but the point is this was a complete envisioning of the way this was put forward. touchpress -- i paid $14 for this apps. that was the other thing. if is done right, here it is. it is called t.s. eliot: the wasteland. it isn't the most expensive there when i bought but i have bought other apps at half its price. i am happy to pay for this. this is robust. think of this from a learning perspective. people talk about how their children flocked to tablets and

you're hearing they are making a place in schoolrooms. if you tell stories in this way and allow children to learn at a different pace and navigate around an experience like this and bring them together that is more rich and any of the textbooks we had before. if we don't do that we won't get anywhere because we have had platestation and x boxes and cable tv with 700 to 800 channels and animation that has brought to life the whole lens through which the current generation of children is coming into being and high fidelity high-quality imagery, animation and things they control or play. if we don't adjust what we want them to consume it is going to look very boring. it is the equivalent of saying for us who are accustomed to high speed access on the

internet -- all of your entertainment you can have high speed but if you go to school dial up through a o l. of course they will be waiting for the page to come down, carving into the desk. the equivalent of what they have been brought to consume from their entertainment into the education. i am not suggesting all of that but something i thought was fascinating. >> i want to shift gears. let's talk about our favorite apps. this is mine. a system called citfinder. i didn't see the big ad on the top. >> i got the free one. >> scroll up a little. you won't see any ships. this is cool.

i love to sales. we take this on the sailboat with us and when we are sailing at night in long island sound we see ships that pop up. click on any one of those. press the blue arrow. >> i didn't pay for it. >> press the blue arrow and you get the ship's course and heading, speed, size of the vessel so you where in long island sound in a little boat and see these lights coming at you and you can tell if it is the little boat or a container ship that is about to run you over. it is a great application. we used in a couple weeks ago. it was really foggy. i fired this up on my ipad and we were able to see where the ferries were coming from london and it is a cool air when --

apps. it is gee a located so it is tracking at. what is one of your favorites? >> i am obsessed with home automation. for my phone, my tablet from anywhere i travel for work i live in manhattan and come out here on the weekend i can know what is going on in my house with my father-in-law showing up. i can turn on -- [talking over each other] >> here is live video what is going on at my house. all over the internet motion detectors and what the temperature is. this is not content and media but a way to incorporate some digital things that make my life easier. having a house out here is hard when you don't live here. making my life easier -- >> can i turn on some light? [talking over each other]

[inaudible] >> it is [talking over each other] >> automated. >> automate your. >> you have to rewire your whole house. >> what do you like? >> i have a lot of favorites. one of the things i end up using a lot is foursquare. when i first heard about i thought it was really kind of silly but for those who don't know it is all about checking in at locations. when i came here today i checked in to gil hall. i uploaded a picture. why isn't there yet? i checked in and it is connected to my social network like twitter and facebook so my friends know where i am and what i am doing.

[inaudible] >> that is why we have -- [talking over each other] >> you are too paranoid. monitoring your house. don't want people to know you are out somewhere. [talking over each other] >> you should talk to them. they are out of the way. >> the question for the audience -- how many of you land in the city when you travel without hotel reservations? a couple of you. 40% of all travelers -- go to the city's if you go to the city's. 40% of all travelers, 80% under the age of 30 do not have a hotel room in mind. so you go to l a. go to a city. i have been doing this for six months and pay no more than $100 for a hotel room.

four seasons in atlanta. >> the deal -- >> at noon local time so you can be there and see the crescent city which is a nice hotel. you have the thompson in new york, thompson beverly hills and a boutique which is a nice hotel. you can get these for a fraction of the cost. i have been doing it for six months. i book the hotel and i am in. i will do that in atlanta thursday and see what i have >> automatic. [talking over each other] [inaudible] >> in the middle with of the light bulb. [inaudible] >> on a daily basis. three categories and it is at

noon local time wherever you are traveling. i have been in atlanta and l.a. and have a hotel. it is pretty cool. >> let's open up to questions. [inaudible] >> i am an interior designer. somebody suggested using an online magazine to show my work. i went on the online magazine and by the time you get to work rather than the advertising you lose patience. what do you find the self rule is of that concept? >> i will speak from the point of view of the daily. [inaudible]

>> i would say you should sink your ipad with your itunes. we can talk after and gives technical support on that. i spent the last 15 years of my career working with advertising on web sites. the challenging thing about publishing on the wet was the template you were given to communicate content are very limiting. the screen size was small but getting bigger as we get better monitors. the challenge was the placements for advertising have been pre defined for so long based on the smaller screen and availability they are relegated to these alleyways or headers. out of those people were put into situations to put multiple ads on a page or have ads jump out and people were put off by

that. they were funding before people were willing to charge for content. the philosophy of having a digital experience where you have a full page ad like a magazine in between i hope is the future where advertising can have the space it needs to communicate and be in a space that doesn't compete with the content. the magazines for the tablet do follow this model. if you see the replica magazines like a wire or the other titles going full page. unfortunately it is also knew that a lot of people are feeling it out. to your point unfortunately what you are trying to get at may be obscure. >> other questions? i can repeat it.

>> i am sorry. you keep telling us about the daily. i am accountant provider and writer. i have a talk tomorrow morning. i am concerned about the future of content providers and marketers, publishers. i have two questions. the first is whether the daily contents is new, or original to the daily because you mentioned pulling from other publications. i wondered how you do that with copyright. my second question goes back to your comment about twitter honing the photographs people opposed. you mentioned facebook. do people posting photographs to facebook lose their copyright or is that simply a shared licensing or -- >> from twitter photos at this

moment? there is nothing shared. >> are you losing your own copyright on twitter? >> if you took a picture with your camera and download it to your computer of the great birthday party last week and a bloated to twitter and there are some well-known people in it that like to put in magazines or newspapers and companies that buy them all the time, you obviously own it because it is on your camera or computer. your image, your friends. >> doesn't mean you own the copyright. >> but twitter can solve that image and not have to share any money with you. >> shared licensing. they have the right but it is not exclusive. >> they won't say you post this on twitter, we own it. if you sold it on your own -- >> facebook has the same ownership? >> check the 97 paid terms and

conditions for usage. >> it changes have often as the tide. >> you may have misinterpreted something i was saying before in that the development of the daily was meant to take the best of what we love about consuming content from broadcast, from the web and from print. all the journalists that are on staff are 100% creating content for the daily. we are not collecting it from other places. what we are doing underscore is the value of what use that as a content created. we cherish journalism. we think people should be trained to collect and present and tell these stories across these categories, as we share them. what you see in this example, this piece is just 100% video

peace that we have people on staff that created -- you can see like you are watching tv. >> the future of -- [talking over each other] >> you said something about whether you are aggregating content and information and copyright. a fair number of people are following fair use guidelines, posting a headline with 150 characters and linking to the original content provider and those services provide value to quality content making it more search engine friendly, driving more traffic to those sites. there are people out there who are basically writing it with journalists and taking other content. there is some aggregation that makes quality content discoverable and playing by the rules in the right way. >> you were building with that which michael is building at

hearst and it was about a consumer. consumer oriented companies and you as a writer or artist our consumer as well and when they were doing is driving people to the 0 original source content. if you are making money from advertising you could drive it right there to more people seeing it. that is what we need to follow because they are encouraging people to do professional journalism and writing and content creation but doing it in a way that helps people personalize it. so i can make your own air when, make my own apps that people care about. >> in all these mediums whether it is a failed novelist or terrible english teacher from many years ago, the creative destruction that is happening in digital, what it is doing to

printing press companies, it is doing to box companies. when was the last time someone used a pay phone? entire industry of companies and manage payphones and make money off of those things. we have and from not media standpoint caught up to that destruction. folks like you who are content creators, there is a lot of fear, will based fear about how you will be compensated for the journalism that you are doing. what is going to happen talking about futures a little bit is this consumption of media and content and what i read and watch and by will be down to those individual pieces that are watch and read and by. this concept of the large media companies being able to sell me a subscription to something is very quickly going to start to go away.

we have this -- i like to read content about these topics and there will be a way to do micropayments like itunes has done for music. when i read an article, my account will get hit $0.83. [inaudible] >> i want to save for books. i am interested in the idea of micropayments because with previews on amazon and google books i can into various books and get what i need without buying the book which is very bad for the author/publisher. the good thing about them is they will destroy the use the book market because there's no way to sell a used the books so someone will invent that. but thank you. >> i scanned by ipad, print it

out and hand it to my friends. another question in the back? >> thank you very much. this has been a fascinating conference. all of us in this room have seen in the last x years the miracles of this technology we are talking about and the benefits we get from that and there's no question it has changed the world with all things you discussed in the middle east and everything else. but in my opinion there are three losses we get from this technology. the first is the relationship with the self. as long as i am connected digitally to some technology i am disconnected from myself and from solitudes and thinking with nothing but my own mind. if i am walking by town pond on my iphone i won't notice the swans. there is that. then there is the loss of the

relationship with other human beings. if i go out to dinner with six friends who are love and everyone is on their iphone i am not connected. everyone is on their iphone. there is a loss for me there. lastly for me this is important in the development of the human species, for young people and children. i just picked up a book called nature deficit disorder. it is based on the concept that in order to be a full human being we have to have profound connection to our world and the nature in it. living things, the outside world leader still animals. all of this fantastic technology dissipates that and takes people away from that and we lose a balance. i just wondered does that conversation ever come up at all in your world? >> i was going to say i agree

with you on every level and worry about it for my children. i think again digital will be helpful to us as human species if it brings us back together live. that is no different than the printing press and other forms of technology that allow people to link regardless of geography and common interest, fought and ideas, ways to help which is missing from our discourse in this country. we have to think about ways to bring it back to people and bring people together live and touch each other and get people to discover. being outside i had kids last night, not my own. my best friends kids and they are all young but 70% of them are overweight or obese from sitting behind a device of some type. they had to learn to move 60 minutes a day. go run out in the yard and run away. you can't stop.

just keep running. they were having a blast. so much fun. we have to get people -- these are fundamentals. reading a book is a fundamental. >> it does come up. the example i give is i taught high school before i got into this. i try to stay close to education. i hear increasingly that students in high school and college have a really hard time writing papers because they can't sit down, they haven't had the grooming to sit and focus on one thing. they are used to these micro bits. with the internet is doing to our brain, we have so much information we are used to consuming in micro bits. in southern korea they got the cellphone and this portable media concept that proliferated in america and this generation

of kids is incredibly anti-social. it is a problem. they are only comfortable communicating with each other through electronic devices and phones and texting and gaming. it is ugly and unfortunate. i don't think that the medium is creating that as much as our lack of discipline. interesting michael brought up obesity because i was going to say we are lucky to have access to so much food. kids snacking with fast food, that is at your fingertips. as a society we are becoming more clear we will self-imposed more discipline that just because there is a fast-food restaurant doesn't mean you drive through and get french fries between meals. you wait until dinner. just because you and your friends are sitting there doesn't mean everyone has to pull out their phone because you have one. we are not there yet.

they are novelties. hopefully over time we will impose more self discipline around things like food and the use of your cellphone at dinner and that won't be as much of a problem. >> but we can't be luddites. it is important and i agree with you we have to find ways to embrace it and incorporate it rather than being incorporated into it. check out leifsnap. one of my favorite apps. i can take a picture of a tree or a leaf or a week or a flower and it will tell me everything about it. this is this certain flour. if the back of the leaf is fuzzy. if it smells like time. >> fruit trees in new york city too. >> and one for new york city is called which won the big air

when prize -- apps prize is called trees. that is stuff i am trying to find because i won't get away from the digital world. i will die in a holographic coffin at some point. >> this is a really long are. this isn't a new park. it used to be to listen to music you had to be a wealthy person who had an orchestra play in your drawing room. that was great for ten people that got to listen to it but everybody else was left out. what technology overtime has done was democratize content, entertainment, news but also introduced a barrier. think about when television came around. what will happen to our kids?

overtime there is no substitute for good parenting, parents need to pay attention to what their kids are doing and to make sure there is a good balance in their lives and while we are taking advantage of technology they are also running around and playing hide and seek and making mud pies and whenever. it is about balance like everything else. let's take advantage of what technology is bringing. it can create community where otherwise you wouldn't have community. you have a disabled person who has trouble leaving home all of a sudden you can have a great community through something like facebook or twitter and being plugged into the world. it works