change a little bit in their role in society if you will, because i think people still like using books as gifts. and it's very hard to give someone an e-book. you can give someone an amazon gift card but that is not very fruitful and it's not a lot of fun and you have just read a book, you love it and you want to share it with someone or if you know that someone likes a particular author or a particular genre, the only way to give that to them, again i think that is a uniquely female thing, to want to understand and share that experience with someone, you are going to have to give them an actual printed book. i think books are going to evolve in their production value if you will. they are going to probably start to look and feel of little bit nicer because the reasons people are buying them is for the

physical value either to give them a gift or to have it on your shelf or have it on your coffee table. i think the print book actually won't go away. >> marji is a great publisher, great board member and a great friend. thank you so much. we have some guess for you here. >> thank you. [applause] this is our limited edition claire booth luce policy institute coffee mug with her famous saying, no good deed goes unpunished. we have a presence present for you from heritage. it's a woman's item. a face with a heritage liberty bell and we have a gift outside for our guests as well. as you were talking i was reminded that regnery published a monograph.

is an annotated bibliography of conservative bestsellers and really important conservative books and i would venture that publicly the majority of the titles were actually published by regnery's books so we will have copies of those during the lunch outside and i hope you all can stay and join us and continue the conversation with marji ross. thank you so much for coming today. thanks for claire boothe luce foundation today. >> thank you. [applause]