tv Book TV CSPAN January 22, 2012 10:15am-11:00am EST
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it's going to come in nodeally. and that is as each city begins to lay out these five pillars for this infrastructure, then they become a node, and what do they want to do? they want to connect to the next node and the next node and the next node just like wi-fi until the nodes can connect across continents. third industrial revolution wants to run uninhibited until it reaches ocean edges. it favors the small and medium-sized enterprises coming together in vast networks. lateral power sounds like an oxymoron because we think of power as top down, pyramid call. but side by side power now we're seeing on the internet has far greater potential, and we've only begun this process when the internet joins with distributed energies, this revolution's a thousand times more powerful than what we've experienced with the internet alone. >> you can watch this and other
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programs online at booktv.org. >> next, marji ross talks about what it takes to be a successful publisher and the lessons she's learned from the numerous best-selling female authors she's worked with. it's about 45 minutes. [inaudible conversations] >> good afternoon, everyone, and welcome to the conservative woman's network. those of you here in washington and all of you out all around the world watching this on c-span tv, i want to welcome you all to the november conservative woman's network. i amey chel easton, president of the clare boothe luce policy institute, and i'm delighted to be here with bridget wagner in the beautiful room here. we've put on conservative woman's network together every month for almost ten years, and what a treat it is to work with
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you all. before i mention our speaker and introduce her, i want to mention a little something special that happens next month. those of you who have been coming for a while know that we have a tradition in december, and we have a special, a different kind of speaker. you know, conservative woman's network exists to promote our great conservative women leaders, but once a year around christmas we have a special guest, a distinguished gentleman who is a leader in the conservative movement. so i wanted to let you know that in he's on the 8th -- in december on the 8th we are going to have from the great state of south carolina senator jim demint. not a token, a special guest for next month. now, it truly is an honor for me to introduce this month's speaker, margie raz, who is -- marji ross, who is here to discuss seven surprising secrets of best-selling female authors. marji is a leader among leaders
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in the conservative movement and one of the most respected, visible and quoted publishers in the business. her advice and counsel is valued by many of the most vel baited, powerful and recognizable names in america. marji serves as president of regnery, and she's the only person outside of the family ever to hold that title. under her strong leadership over the past 12 years, the company has placed 48 of its books on the new york times bestseller list, an enviable feat in the competitive world of publishing. recent bestsellers have included "courting disaster" by mark three seven and "culture of corruption" by michelle mag kin. regnery, by far, has the highest batting average of bestsellers published per title by any publisher. marji graduated from dartmouth college with a ba in english, and she earned her masters in
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journalism from american university. she's married, has three bright and beautiful daughters, two are in college and one is in high school. in 2005 the clare boothe luce policy institute presented marji with our woman of the year award, and we're also blessed to have marji as a member of our board of directors. please, join me in welcoming marji ross. [applause] >> thank you. well, it's delightful to be here with all of you today. thank you very much. thank you, michelle and bridget, for hosting, um, and as michelle said, a wonderful thing for this partnership between clare boothe luce and the heritage foundation to be bringing together conservative women every month. it's a terrific opportunity for all of us to get together. and i'm delighted to be here. um, and i'm so happy to see so many smart, young, confident,
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conservative women in the audience today, it gives me hope for the future of the country, and, in fact, that's part of what i want to talk to you about today, the future of the country. and, um, the important role that i think all of us, and i mean everyone here in the auditorium today, the important role we have to play in that, and along the way i'm going to, hopefully, share with you some food for thought on how to navigate the world of politics and publishing and business and family successfully. and we'll talk a little bit about that word, "success," and what it might actually mean in the context of your career and your family and your future. but first, i probably should explain what i'm doing up here, talking about the future of the country and how i purport to know something about success and family. so let me tell you just a little
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bit about myself. i'm marji ross, president and publisher of regnery publishing which is, as many of you know, the leading publisher of conservative books in the country. we have been for 65 years when the company was started in chicago in 1947, um, started by henry regnery, moved to d.c. in the mid '80s and taken over by al regnery. and in those early years regnery published some of the seminal works of conservative book publishing, many of which i'm sure you know and i've heard you've read including william f. buckley's "god and man at yale," russell kirk's, "the conservative mind." in 199 be regnery was acquired by eagle publishing, and since then the regnery/eagle team has built on regnery's tremendous foundation to become a powerhouse of conservative
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political bestsellers. i joined the company in 1999, and in the past dozen years we've published a lot of bestsellers as you heard, but i'll tell you whom we've published. we've published most of the most influential conservative writers in the country, ann coulter, michelle malkin, mark stein, david limbaugh, laura ingraham, ted nugent and, of course, william f. buckley jr. to name just a few. we've also published many of the most thoughtful and articulate conservative politicians of the last decade including newt gingrich, bobby jindal, mitt romney, mike lee, denny hastert, george allen, j.d. hayworth and many more. and, of course, i can't forget a handful of books which arguably changed the course of history regnery published. i'm thinking of bernie
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goldberg's bias, and john o'neill's "unfit for command," which arguably changed the course of an election. and all of which, bethe way, were number one on "the new york times" bestseller list. next month as a preview we're adding another powerhouse national figure to the list of authors, hopefully best-selling authors that regnery has published, and that's donald trump called "time the get tough." so i'd love to say that it is the brilliant strategic work of the regnery team that's made us so successful and, of course, that is a factor. um, but in the past 12 years just as important is that in addition to being good at what we do, i think since 1999, maybe at that point in our lives conservative media was at
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something of a tipping point. rush limb balk -- limbaugh, fox news, matt drudge, all of those were just beginning to gather steam and approach critical mass in the late '90s. so at regnery we leveraged that explosion of conservative media, um, and what we were trying to do and be have tried to do since is to find, shape, promote the best conservative books in the country so that they would be successful. and in this case that means not only we could sell millions of copies of books, but also we would have an impact on the national discourse. i tell you all of this not to below our own horn -- blow our own horn, but to remind you that a book publisher, especially a successful book publisher, is a megaphone. we assure that authors like donald trump and newt gingrich and michelle malkin can leverage
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their already high profile to really make a lasting impression on millions of americans. and i think we also help those lesser known authors, men and women, who are not yet household names to reach a much broader audience. um, and i'm often reminded that when you hold a megaphone, you have a special responsibility. i remind you of an iconic megaphone moment when george w. bush was standing on the rubble of the world trade center, and what did he say? he said, i can hear you. that was a fascinating thing. he recognized what good book publishers, i think, recognize and good business people and certainly women recognize, that when you have a megaphone, you have to be a good listener. so i've tried to be a good listener and pay attention to the lessons i've learned from the many authors and businesswomen that i have had the privilege to work with over
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the years, and, um, and i've learned some very interesting things about politics and business, about what is effective and what is ephemeral and about the many faces of success. so i'll try to share some of those with you. as i was preparing for this speech and gathering my notes, i reflected on what makes regnery successful and how some of those lessons might be useful to you. i also began to consider some of the unique lessons that i have learned from the female authors and businesswomen that i've worked with and how their approach to work and to life has shaped my own definition of success. um, so let me start with a few minutes sharing with you some of regnery's success secrets i think you might find useful. so here's our first secret for successful publishing. and, um, i would assert that
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this is a secret that is applicable to all communications, and we are all communicators whether you are a parent or a teacher, whether you are working on your church or your business or your community boards, um, whether you're a public speaker or just part of a group. um, we all have to be effective communicators. and the secret i think for regnery that i would share with you is that we start with one question: who is this for and why do they care. and i think if you ask that question before you write a speech, before you write a letter, before you write a memo and before you think about a communication that you're going to have that's important to you ask yourself who is this for and why do they care. second secret that i'll share with you from regnery is that we have been very successful
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because we don't try to be all things to all people. we stick to our knitting. we are experts in publishing books for the conservative audience. we publish conservative political nonfiction. and that clarity, i think, helps us be very successful, and i recommend that, um finish your lives find what you're good at and do that. um, it will be not only making you more successful, but something we'll talk about in a few minutes, i think, leading to greater happiness. and the third lesson for me to share with you from regnery is, um, something i call hunt where the ducks are. and this is based on a story from thomas stanley who wrote "the millionaire next door." and he had this wonderful story about a duck-hunting convention. and the duck hunters all got together once a year for this
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great convention, and so one evening at the convention they were all sitting in the lobby of the hotel having a drink and sharing stories, and one duck hunter came in from outside, and he was carrying this huge bag of ducks that he had shot. and the other hunters said, wow, tom, how did you get so many ducks? that's terrific, that's really amazing. yo i must be a great hunter -- you must be a great hunter. and he said, well, while you guys were spending time with the duck hunters, i was spending time with the ducks. and the moral of this story for us is we spend a lot of time with our market. i spend a lot more time with conservatives than with book publishers, and i think that's a distinction between how we approach our or business and how a lot of others approach their business. so those are a few secrets from the regnery tool box not specific to women in publishing or even to publishing, but lessons that you might be able to put to use.
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um, but what about that promise i made in the title of my speech to give you seven surprising secrets from the female best-selling authors and businesswomen that i have worked with? so here we go. these are insights and lessons that are, in my experience, uniquely well understood and embraced by women. and i want to share them with you for two reasons. first, i think they reveal, um, how women approach work and life and making a difference in the world, and secondly, i think they're secrets that are relevant not just to book publishing or conservative politics which are the two worlds that i work in, but also to most professions and, even more importantly, i think they're relevant to virtually every aspect of your life. so i want to share them with you today. the first one is, um, best
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described, i think, as women uniquely understand the importance of building relationships. um, i think women understand this and value this in a unique way, and i'll tell you in a minute why -- how i think that's different. women nurture, we seek them out, we seek out relationships, we nurture them, we worry about them, we promote them and foster them, and i think that lays a particularly strong foundation for problem solving and solutions. i often try to, for instance, in my work life build relationships with authors so that we're working with with them over a series of books, not just an individual book, and i think that's just a very simple way of illustrating how a relationship can help in business. but i also think, um, that the unique way that women approach
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relationships is applicable beyond just publishing, obviously. i think, um, one way of thinking of it is the difference between networking and relationships. i think a lot of people think well about networking, and sometimes that's really code for who do i know and what can i get out of them. and so i think women by and large, especially the most successful women that i have worked with, understand that it's not really networking that's going to make you more successful, it's building relationships with people. um, i think in personal high you could say having three daughters i can tell you i hear these concerns often, the difference between hooking up and having a relationship. we know that even when young girls end up hooking up, they really do want a relationship. we published a book a couple years ago by a very smart female
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doctor named miriam grossman who talked about the biological differences, the poi chemical -- biochemical differences between men and women and how, actually, are brains are wired to want and seek out relationships in a completely different way from the way men are wired. and i think that, um, is actually an asset we have, not a liability. second secret that i have learned from successful women is that women like to communicate. so, okay, so it's a cliche that women like to talk, and it's usually men who say that. finish um, and i depress it's true -- i guess it's true, but i don't think it's the whole story. my husband likes to tease me there's a boy version and a girl version to every story i tell or can be told. of course, i like to tell the girl version because the boy version is no fun. but men like to talk to.
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we hear men talk all the time, they like to hear themselves talk. [laughter] we know lots of men who spend three hours a day talking on the radio every day, they're very good at it. [laughter] but i think the difference is, um, that women like to have conversations. they like to relate to people they like to talk with other women. i realize i'm talking to you now, but i like talking with other women. think of the book clubs that you know. they're almost always populated by women because they're getting together to talk with other women and share an experience. i think that's something publishers see all the time. women use talking to build relationships. and so i think, um, if i were to tell you how that applies to work, certainly in our business brainstorming session, we had lots of meetings, and brainstorming sessions and meetings, i think, lead to some of our best ideas.
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in life i think good communication, talking with someone not at someone, leads to stronger relationships. and mutual l respect. number three, third secret i've learned from the female authors and businesswomen i have worked with is that you need character to have integrity. so let me explain what i mean by that. talk about character first. when we did a book earlier this year with another wonderful female author named mary beth hicks who wrote a book called "don't let the kids drink the kool-aid." and mary beth gave a lot of great advice about protecting your children from the brainwashing of the left, from the pc myths about fairness and victimhood, but in the end her message really was pretty simple. it's about character. it's about who you are. it's about listening to your
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internal moral compass. um, and i think that is something that women often are championing and certainly a lot of the women authors that we publish talk about this as something very important. obviously, not just for women, but for society. another one of my favorite authors and one of the country's most successful female conservatives is michelle malkin. and you heard that her most recent book which we published a couple years ago was called "culture of corruption," became a big number one new york times bestseller. and i think one of the most interesting things to me was to note that even there she was talking about integrity. and she was calling people on the carpet for lack of integrity which is something she's done throughout her career in her reporting, on her blog, on her web site as well as in her books. and, um, you know, we certainly can think of plenty of
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politicians or sports heros for that matter who talked a good game and then been found cheating on their wives or sending pictures through their phone to other women or letting people down because of a lack of integrity. and i think women feel a special respondent -- responsibility to help other people, even society kind of stay on the right track by reminding us that you need character to have integrity. it's not just who you are. of course, it starts with who you are, and then it leads to what you do. and, um, both your values and your actions shape your future. and certainly on the national stage we've seen a lot of megacelebrities fail, wipe out their successful careers because of a lack of integrity. and i think what women understand is that failures of character and integrity will
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undermine not only your business success, but also devastate families, trust and happiness. the fourth secret i want to share with you that in my experience women look for win/win solutions, and this is not necessarily true when you're negotiating with men. i negotiate with lots of agents and authors on book deals, and one of the things that i, um, see very frequently is that women almost always are looking for a win/win solution. and i think of that as an expression of a belief which i share that there is not a finite amount of success in the world. um, there are two sort of mindsets here. one is the zero sum game where there's a finite amount of success, and if you have some, i'm going to have less, and i'd
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better take some from you so i can have more. but the competing, i think, far better and truer mindset, paradigm is the success breeds success mindset where you understand that if you are more successful, you will help other people and be more successful, and if you help someone be successful, you will actually achieve more success yourself. i think women also understand that the little things matter. um, i have the privilege of working, um, with a wonderful new partner in book publishing in a new venture that regnery is starting next year, launching a line of children's books called little patriot press. and in the course of launching that line of books, i'm working with a very experienced author and illustrator who's a terrific person, and she really understands ands has reminded me that the little things really do
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count. um, i don't mean to suggest at all that the big things don't count because they do. but i think women are particularly good at balancing that out, paying attention to all the little things without losing sight of the big picture. and, um, and that's, to me, a true secret of success. um, secret number six, in case you're count canning, this i learned very early in my career, and that is that women understand that service is strength. um, my very first full-time job i worked for a remarkable female entrepreneur who had started her own company, it was a big public relations firm, and she gave advice to very high-powered ceos and business owners, almost all of whom were men, in fact, i think maybe all of whom were men at the time. she ran big promotional campaigns for them, and so i was a little bit surprised the first time i saw her do this.
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we were at an event for one of our clients, and the ceo was standing in line, and he had his coat draped over his arm, and he was holding a drink, and she said, oh, can i take your coat, can i hold your drink? and at the time i thought what is she doing taking his coat, holding his drink? but, actually, she was extraordinarily successful at her job, and i believe part of it was because she wasn't afraid to serve. she knew that that didn't make her weak at all, it made her ip dispensable. indispensable. and it kept her in the inner circle, and she was very success. i'll tell you, share a lit -- little bit about my personal life. as many of you know, i lost my first husband to cancer about six years ago, and as i was trying to recover from that, i
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found myself volunteering for everything. and i'm not even sure why i did it. it was not a conscious decision. um, i did want to keep busy, but it was really amazing and profound to me how much volunteering, serving and helping other people helped heal me. and so i share that with you today. secret number seven. you know this. conservative women are the true feminists. [laughter] we know that men and women are different which is why we're the femme l fists and why gloria steinem has given feminism a bad name. because i believe feminists, at least the first generation, brainwashed a whole generation of women into thinking that success meant being an unwoman, a nonwoman. basically, the more you were like a man, the more successful you'd be. ridiculous.
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i hope you've come to at least the beginning of the conclusion that, um, some of the reasons and some of the ways in which you can celebrate the difference between men and women are reasons for great success and great happiness, not because we are better, but because we are not the same. we're working on a book right now to be released next year by elizabeth cantor called the jane austen guide to happily ever after. and this is a really fun book. in this book elizabeth gives some very politically incorrect advice about finding mr. right based on jane austen heroines like elizabeth bennett and eleanor dashfoot and how they pursued love. and she points out that jane austen heroines were both more practical and more romantic about love not to mention highly
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successful at finding true happiness. so forgive me in advance for jumping from jane austen to my big fat greek wedding, but -- [laughter] one of my favorite or quotes from that movie captures what i think is a quintessentially jane austen notion, and that's when the mom in that movie said to her daughter, the husband is the head, but the life is -- but the wife is the neck. [laughter] you know, if i had to sum up what i have learned from conservative authors, female authors and businesswomen that i have had the privilege to work with over the years, i'd probably sum it up like this. this is what they've taught me at least. to value and nurture the
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relationships you have, and if you want others to trust and support you, be trustworthy, be supportive. so as i leave you today and you go back to your jobs and your friends and your family, do this. embrace the success breeds success mindset. help other people around you be successful. you will be more successful and more happy. be a problem solver, not a problem spotter which is a good first step, but not the whole story. be a problem solver. um, find a good husband. most female celebrities will not tell you that that's a piece of advice, but i think it's a very important piece of advice. i think if you find a good husband, it will, again, make you more successful because you are more happy.
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and while we're at it, be a good wife. i talk to my daughters a lot about this. i think that's one of the things that got lost in the feminist movement. the importance of actually asking yourself what does it mean to be a good wife. um, i don't actually have the answer to that question -- [laughter] but i suggest to you ask it all the time. when you feel depressed, help someone else. it works. um, i'm going to give credit for this next one to becky norton dunlap who recommended this in a speech that she gave that i thought was particularly good. she advised that you should figure out what you believe, write it down, live by it and share it with your family and your children. it sounds simple, but actually most of us don't do that. we might have a bucket list like what we want to do, but writing down what you believe is a very interesting and clarifying exercise.
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side note, always bring pad of paper with you or an ipad now. you want to take notes. i recommend this, i learned this very early on -- not from a woman -- and it's a very valuable, practical, small piece of advice. because you might want to write these down. i recommend in conclusion that you be a person of character and live a life of integrity and think about those things in your life. here's something i've shared with my daughters a lot, especially when they were younger and would come home from school and somebody was mean to them or somebody didn't say hello to them, or someone didn't do something that they had promised to do. and i always say, you know, the thing you'll find out is that almost all of the time it had nothing to do with you. they had a bad day. something bad happened to them that didn't have anything to do with you. and so in your life, um, i say
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remember that it doesn't start with you, but it might end with you. and finally, i'm going to end with charlie sheen. [laughter] because, you know, he's always talking about winning. [laughter] and i think it's clear he doesn't have a clue what winning is. um, here's what i think women know about winning, and so the last piece of advice i'll leave you with today, and that is don't chase success and leave happiness behind. thank you very much. [applause] >> that was excellent. see, i was taking notes. [laughter] >> i saw. >> i don't know about you all. but as you started to talk about your husband, i'm so sorry, i forgot to mention, she has a wonderful husband, chuck, who's a good friend as well, and or
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ri -- sorry, i didn't meant him before. i wish i'd heard this speech a day ago because i sent off a very important letter on this subject, and you hit some l things that i missed. we do have some time for questions. we have alyssa and katherine from clare boothe luce. if you wouldn't mind waiting until the mic is at your face because then the c-span audience can hear it, and then marji, do you want to call on folks? i have one question, but i'm going to save it for the end because it's not really about your speech. >> we have one right here. >> do you have a favorite book, something you go to as a comfort book to keep you going? >> right. i have several favorite books among those we've published, um, but and, okay, is -- so one of those, i just have to say this, is one of the last books william f. buckley wrote, and it's
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called "miles gone by." it is a marvelous book. it is beautifully written, of course, um, and it's a wonderful way to learn a lot about william f. buckley's life of and values and what he, what he learned along the way. um, but in terms of the books i like to read, in terms of my favorite books, i probably do have a favorite book, um, and it's called "a soldier of the great war." and it is a remarkable book about world world war i, and ite of the most beautifully written books, um, i've ever read. >> [inaudible] >> mark halperin. i read a lot of history and biography, and so that's probably takes me in that direction. any other questions? yes. question over here.
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>> really enjoyed your talk. >> thank you. >> um, it seems like a lot of the very successful, um, political commentators, um, have a very hard edge. and so a lot of us don't feel like that is us. >> right. >> i love to hear ann coulter, but i would never be able to deliver, you know, my political message or my conservative message in the same way. >> right. >> same with rush limbaugh or mark levin. so i'm wondering, do you think that you have to have that kind of edge to really capture attention and be successful? >> short answer, no. i don't think so. i love listening to all the people you just said. i think ann coulter's hilarious,
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and all of those people i view as entertainers. yes, they're commentators, yes, they're pundits, yes, a lot of them are very smart, but they also are entertainers. and i think a lot of what they're doing in terms of their hard 'em and their shock -- hard edge and their shock value is for entertainment purposes. i think that there are lots of ways to be successful, and there are lots of ways to be an effective communicator, and i definitely think that, um, one of -- that all of us can be good communicate ors and actually change the transaction of the country -- the direction of the country not necessarily by having 12 million people listen to us on the radio, but by making a difference literally in our families, in our communities, in our towns, in our churches and synagogues n our schools. and i think by and large, um,
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those venues and the communication you have there, a hard edge is not a good way to go. you'd be more successful without it. yes. >> i have a question about the publishing. why do you think the left has not been able to match your success in terms of, um, reaching a mass audience with their publications like -- >> right. um, i think probably the simple answer is the majority of the country is actually conservative. i actually believe that. i think the majority of people in america are fundamentally conservative, even a lot of people who don't call themselves conservatives. i think when you ask them questions about values and, um, and their beliefs, you would categorize those answers as conservative. so i think we have the great benefit of talking to the majority of the audience.
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and i think a lot of the times, um, media on the left has to distort their message to, um, convince people to go along with it. >> marji, more often than you might think young women will come and say, oh, i'd really love to write a book. [laughter] >> yep. >> now i think i have to retire. but, um, what do -- what's the advice, what do you do? >> right. >> certainly for regnery, what would you tell a young person who had a wonderful story and wanted to write a regnery policy book? >> sure. that's great. it's hard work and, um, it takes a lot longer and a lot more work than you think. so that's the first thing to recognize, that it doesn't mean that you shouldn't write a book and, obviously, plenty of people do. there are about 300,000 new books published every year. so, yeah. so that's a sobering statistic.
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but i would, i tell people that, um, the things we look for and the things that make regnery books successful including, and maybe especially with first-time authors, we look for authors who are passionate. so make sure you're passionate about your subject. we look for people who are on a mission, on a crusade whose goal is not necessarily how many books am i going to sell, but how many people am i going to reach with my message. and, of course, you do that by selling a lot of books, you do that by getting your message out on tv and radio and all the ways we help authors get their message out. so for people who are passionate, who are crusaders for their message, who are experts in something, i think there is an opportunity to be a successful author. um, i think that when you're a first-time author, it's usually a good idea to find an agent, it's usually a good idea to find, to find a very good match between you and the publisher
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meaning do some research into who's publishing what and find a publisher that matches up well with your message. and then you go to the bookstore, and you look at the shelves, and you say these two books are similar to what i have in mind. or these two books appeal to the same people that i i think would buy the same book i have in mind. i have a book that's similar, i have a book that appeals to the same people. and i think publishers like it when you pay attention to both what they do, but you know what you do and what you bring to the table. that would be my, my advice sphwr. and then would you go to -- the agent would do the work for you? >> usually, yes. >> as opposed to going to the web site and figuring out how to do it. >> exactly. >> great. anyone else? in the back. >> hey, thank you so much. i'm interest inside your thoughts on e-books because a lot of people are saying, you know, we're not going to have
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more print books in a few years, so interested in your thoughts on that. >> right. we talk about that a lot in book publishing and in our company. l two things, probably. one, if i were a printer, i'd probably be very worried about my business. as a publisher, in some respects what we do doesn't depend on having printed books. you know, we work with authors to the try to help them deliver their message, shape their words, put the book to structure the message and the book together, promote it, market it, publicize it. all of those things we do, and in the end it doesn't necessarily matter whether someone buys it as an e-book or buys it as a printed book. so i think for publishers as long as we are delivering value to authors and to customers, there's a role for a publisher to play. um, but i also think, um, books may change a little bit in their
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role in society, if you will, because i think people still like giving books as gifts. and it's very hard to give someone an e-book. you can give somebody an amazon gift card, but that's not very perm, and it's not a lot of fun, and if you've just read a book and you love it and you want to share it with someone, or if you know someone likes a particular author or a particular genre, the only way to give that to them, again, i think that's a uniquely female thing to want to understand and share that experience with someone, you're going to have to give them an actual printed book. so i think books are going to evolve, um, in their production values, if you will. they're going to probably start to look and feel a little bit nicer because the reason people are buying them is for the physical value, either to give as a gift or to have on your shelf or your coffee table.
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so i think print books, actually, won't go away. check me in ten years. [laughter] >> marji's a great publisher, a great board member -- >> thank you. >> and a great friend. thank you so much. of we have some gifts for you here. >> oh, thank you. [applause] >> this is our limited edition clare boothe luce policy coffee mug with her famous saying, no good deed goes unpunished. [laughter] and we have a small token for you from heritage, just our -- a woman's item. a vase with the heritage liberty bell -- >> oh, thank you. >> and we'll have a gift outside for our guests as well. as you were talking, i was reminded that heritage has published a little book, a little monograph on reading the right books, and it's a bibliography of conservative bestsellers and really important conservative books, and i would
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