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tv   The Communicators  CSPAN  January 23, 2012 8:00am-8:30am EST

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booktv, 48 hours of book programming beginning saturday morning at 3 eastern through monday morning at 8 eastern. nonfiction books all weekend, every weekend right here on c-span2. >> coming up, "the communicators" looks at the newest developments in communications and consumer technology. then remarks on federal anti-drug efforts by the white house drug control policy director. after that, white house senior adviser david plouffe previews president obama's state of the union speech at the u.s. conference of mayors, and later more from the mayors' conference with a discussion on funding job training and education improvements. >> mr. speaker, the president of the united states! [cheers and applause] >> tuesday night, president obama delivers his state of the union address. live coverage begins at 8 p.m. eastern including the president's speech, republican
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response by indiana governor membership daniels, and your phone calls live on c-span and c-span radio. on c-span2, watch the president's speech along with tweets from members of congress, and after the address more reaction from house members and senators. throughout the night go online for live video and to add your comments using facebook and twitter at c-span.org. >> and welcome to las vegas and the consumer electronics show 2012. every year about 140,000 people and 3,000 companies large and small attend this show to look at the latest and newest in electronics. for the next several weeks on "the communicators," we're going to show you some of the interviews that we did. we talked with policymakers, and we also looked at some of the new, developing technology that's out there. first up, we're going to start off with week with our interview with gary shapiro, prime minister and ceo of the consumer
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electronics association. so, gary shapiro, as the 2012 consumer electronics show draw toss a close, give us a snapshot of what happened here this week. >> guest: i think this is our most phenomenal event ever, and if you're talking about growth through innovation, look, we had over 3200 companies here and over 1.35 million square feet of exhibit space and about 20,000 new products were introduced. we have 80% of these companies are small businesses, they're entrepreneurs, and that's what this show is designed for. anyone with a good idea to expose it to about 150,000 people from around the world. what we're seeing is the fact that we're still at this toddler stage of innovation, of digital technology, and there's all sorts of solutions that effect our health care, our education, our daily living, our entertainment, and these products allow almost everyone in the world to, in a sense, live with the richest information than the richest person could have 20 years ago.
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>> host: now, one of the themes at the show has been connectivity. >> guest: absolutely. over half the television sets sold in the united states this year will be connect today the internet. that's just television. of course, with our smartphones, with our tablets and at this show as we saw with a couple of introductions, with our cars, we will always be on and connected, and that connection and the smart devices will increasingly customize to what we want. the devices will learn our needs. our homes will control around us. our environment will be shaped by us. we'll communicate better. the devices will start talking to each other. it's all good, and it's all coming. >> host: gary shapiro, do you encourage lawmakers to come out here and policymakers to come out here and see these products, and what do you hope they bring back with them? >> guest: we want as many lawmakers as possible and washington types and, actually, policymakers from around the world come here because there's two types of people. there's people who have begun to the ces and they've experienced
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the excitement and the growth and the potential, and the need to regulate sometimes, to be careful not to choke up innovation, and those who are not. this show is like ice cream. you can describe ice cream, but you have to taste immaterial, feel it yourself. >> host: in a speech this week to tech leaders that you made, you said that it's the job of these companies here at the consumer electronics show to invent the products, it's the policymakers' job to encourage the growth of those products. >> guest: well, certainly the policymakers have to have -- any country, they always want to know how to be the most innovative. they all want what the u.s. has. you need a great educational system. that's certainly, to me, major role of government. of course, with parents. we need an infrastructure. we need broadband desperately because almost all of these devices assume the fact of
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ubiquitous, wireless broadband. you need free trade, and we need to attract and the brightest people to the united states. all those are great roles from government. what we try to avoid as an industry is saying, government, here are the winners, here are the losers, you choose. i think the consumers do that, the businesses risk the money, and they do that really well. >> host: out here in the grand lobby cea has set up the declaration of innovation. what is that, and there's a picture of thomas jefferson holding your book, "the comeback." >> guest: shameless promotion. actually, we have something called the innovation movement. almost every developed government is struggling now with finances, and you can raise taxes, cut spending or grow. growth comes from innovation. innovation is who we are as americans. it's what we're great at. it's our first amendment, it's our culture. it's the fact that we're the most diverse people in the world, essentially, and new ideas are encouraged here. we challenge the status quo. so we're saying as a national policy let's be the innovators, let's do the right thing which
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keeps that going, let's make sure our educational system, our free market system, our science, let's encourage innovation. we're the leader of almost every internet company, and let's continue to spread that out, and we'll continue to give our countries that we had in terms of a better life. >> host: you held a panel system, mr. shapiro, with fcc chairman genachowski. what did you learn from him? >> guest: well, he's very focused, as he should be, on the very far future that we're running out of wireless spectrum that we need nor innovation in the future, and he's focused on bipartisan legislation which says, broadcasters, you have a lot of spectrum you're not really using it all, not that many people using it, why not auction it off to people who would use it for wireless broadband so all these tablets which use 120 times of bandwidth or smartphones that use 25 times of data, they need the spectrum. new products will be launched, people will have access to video
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and education, that's what we have to do. and our government is there. the president, the congress, they just have to get it through as a law. >> host: what about the use of unlicensed spectrum? >> guest: you know, that's a little more controversial. we are, we believe unlicensed spectrum is good. that's spectrum which is not licensed to anyone, but it's a free market. what allows our cordless telephones, our baby monitors, our garage door openers. where would we be without those? devices that we don't even know what they are, and people use it. that's what wi-fi is about, it's unlicensed spectrum. so we need more of that. the sad thing is that can't be sold by definition because no one owns it except the public, and the devices have to respect each other. >> host: there are a couple bills in congress right now dealing with piracy. where does the cea stand on those bills, sopa and pipa? >> pipa and a open act. well, certainly we agree that piracy is hurting american
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businesses, hurting trad trademark owners copyright owners, and we agree something needs to be done. they create so anyone can shut down a web site without going through a government process, and we're very scared of them as is, frankly a large portion of the public. and far right groups like, certainly, the tea party and the move i don't know.org -- moveon.org are actually gathered around saying, hey, these things aren't good. we think senatorwideen and congressman issa proposed an approach, and that's what we're pushing. >> host: first of all, if you would, talk about the international aspect of the show, how many visitor from out of the country attend here, and are those piracy bills something that people care about beyond the u.s. borders? >> guest: well, everyone looks to what the u.s. does in terms of their policy, so we are a leader, and it's very important what we do. and, of course, this is about
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international -- us regulating international web sites as well, so we have to be careful. we have about 30-35,000 international visitor come to the show. it's a great source of income to the unite. we have these people sending their hard-earned money to stay in las vegas hotels, they probably gamble some, they eat here, and it's a great thing. we have to encourage more visitor to the united states, and we have so many government officials as well. so they're looking at what we're doing, and it's also something as a matter of national policy that's good to encourage. people come to the u.s., see our culture, get to know us, and that should be, in my view, a major policy of our government which it increasingly is. let it be easier for people to come here, the visa process. the truth is we'd have more people if we made it easier, if our vista process was better. and i know the travel association is working very hard to make it easier. >> when do you start planning for the show? >> guest: frankly, i'm spending a lot of time focusing on 2013
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and 2014. we could tell you the dates of our show through about 2030. the convention center, the sands, the ve knee san, about 20, 25 hotels, we have to block out a lot of space to make sure we can make this work in a way that's comfortable. it's not open to consumers, so when you have 6,000 media among 150,000 visitor, you'd better take care of them and make sure it's a comfortable show with buses and transportation and everything working as it should. >> host: is there any specific device or innovation that you saw this year that really caught your eye? >> guest: i'm excited about so many things whether it's the better connected tv sets, the 4k, four times the resolution of hd, or the tablets that are doing so many things. automobile really is changing dramatically. it's getting safer, and soon it'll be driverless. robotics is huge, and we have a lot of technology that's being introduced rather quickly which deals with health care and physical fitness because the doctor population is pretty
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stable, and we're all getting older, and health care costs are going up. i think technology provides a lot of the solutions. >> host: one of the issues, one of the side issues of all this electronics is electronic waste. what do we do with it? >> guest: first of all, i have to say we're the greenest show as recognized by trade executive magazine, and this year the band holders are made from recycled -- our industry, the major companies have what we call the billion pound challenge, and that is to triple the recycling, all the major electronics companies have agreed on this in the next five years to a billion pounds. >> host: gary shapiro is president and ceo of the consumer electronics association which sponsors the consumer electronics show. the consumer electronics association sponsors this annual trade show in las vegas. well, microsoft has one of the larger presence at the consumer
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electronics show, and we visited with them about why they are not attending next year. greg bill yangson of microsoft here at the consumer electronics show, why has microsoft made the decision not to return to this showsome. >> guest: well, we love the consumer electronics association, we love ces, and we will actually continue to be here for a variety of reasons. we'll have hundreds of people here meeting with our oem partners, people that make pcs, people that make phones, so we'll continue to be here with quite a presence. having said that, we're not going to have a keynote going forward in future years. the timing of ces does make it a little tough to make big, unveiled products announcements. we want to make sure that when we have something to say, it's at the right time of year when we're ready to say it. so we'll continue to have a major presence at ces, we love being here, it's just that relationship is just going to evolve a bit, and we look
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forward to being here in years coming. >> host: do you perceive, perchance, some seattle-based shows? >> guest: we do think we have the opportunity to talk to consumers in all different ways when it's facebook, twitter, microsoft.com, everything that we're doing with digital and now with our retail stores, we have more and more of an opportunity to talk to consumers every day. so now that we'll do this show differently, we'll look at all the different variety of ways where we get to talk to consumers. it could be seattle, east coast, west coast, london, around the world. we're constantly looking at evolving how we market and how we talk to consumers. >> host: what does it take to put on a display like you have here at ces? is it a yearlong event? >> guest: it is, it's a multiyear process. we take advantage of the latest technologies to put the booth together, certainly an expensive amount of work to put the booth together as well as to construct the keynote and figure out what stories we want to tell at the right time and the right place. we had a great show this week as
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ryan seacrest was generous enough to host with steve balmer and help us tell a great story. ces is always a lot of fun. >> host: greg billionson of microsoft, thank you. >> guest: thank you. >> host: and while visiting the microsoft booth, we also caught up with government affairs committee chairman representative darrell issa, republican of california, who has attended the show for over 30 years. he was given a tour by microsoft of some of their newest technology. >> you're launching a brand new platform. tell me why this software after microsoft's several previous mobile apps, why this software is different. >> well, with this phone we really do think that we take a different approach that be what the competition is doing. i think if you put some other phones side by side, you'll just see really a sea of apps. >> right. but when you say windows phone, this is the nokia phone using
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windows software, so it's different than the iphone which is hardware and software from one vendor. >> that's exactly right. >> you've got multiple partners? >> just like the windows platform where you can buy a dell or samsung pc, the phone follows a similar model. we have several nokia phones, we have an htc -- >> so their doing destroyed and microsoft now. >> many partners work with many software vendors, absolutely. this is the at&t titan 2, just a huge, beautiful strain. >> that's a 4x3 screen, that's a big screen. >> and a 16 megapixel camera. >> and, again, in htc, that's a big breakthrough. that's a large reform factor than the other htcs that i've seen using the other software. so is the screen different? >> the screen is on a larger size, tremendous resolution. what we really believe at microsoft is one size doesn't fit all. some people like a wide phone
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with curves and it's smaller, some people like something a little larger with an excellent camera on the back. >> you know, at my age, i like larger. >> the big, the big numbers. that is something with our new style interface, you can do the same on yours, we're bringing this experience across windows with windows 8, across xbox and certainly the phone. these are, it's like a dashboard for my whole life. everything that's -- >> i was just finding out what the weather was in tokyo. [laughter] >> it actually can tell you what the weather here in vegas as well. when i get new e ill maas -- e-mails, those numbers change. when i get a tweet from my friends or family -- >> so this does integrate the social network -- >> oh, my gosh. not only is it integrated with facebook and twitter and all the social media apps, it ail puts people first. so i don't have to think anymore, oh, should i facebook that person, should i tweet that person, i can just go to any of
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the contacts that i have, and it keeps track of all their social media for me. >> oh, okay. >> maybe you might actually want to make a phone call. >> so you pick your friend and then pick how you want to contact finish. >> that's right. it integrates all across the network. >> i've got to ask you a question, what kind of battery life do you expect? that's always the question with a pc-based sort of a phone. >> that's a great question. we shoot for having a full day of battery life with regular usage. we do anticipate people plug anything at night and recharging. >> they're looking for a 24-hour window, and this is in a 4g phone? >> in a 4g, not quite lte for that battery life, but we're obviously working on that. one of the things we find is, look, it's a constant trade-off. when you have live, immersive experiences pulling from data networks all the time, it's hitting battery all the time. >> sure. >> so we are constantly working to make sure we find that right
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balance. >> -- >> and, obviously, displays consume power, and you're not in control of how they essentially get more life. >> with we work very close by to make sure we set a minimum bar and the experiences our consumers get on our phones are second to none. >> i saw it has auto dip, so it does reduce power quickly. >> that's exactly right. kind of go to sleep. and then if something does go to sleep, certainly with just a swipe of the finger, very easy to get back in. >> when i come to the show, i want to see as many thing as i can. >> let's do that. >> phones are one thing, what else can you show me? >> we have a variety of laptops over here. we've announced a few ultra books -- >> and this is all windows 7 platform. >> this is windows 7. certainly, people are excited about windows 8, and the best way to get ready is to get a windows 7 pc today.
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>> grown up grade included? >> starting next february we have our next preview -- >> the windows 8 will not be backward compatible to, let's say, a 3-year-old computer? >> well, anything that's running windows 7 today. >> so it's an operating system what will come as native? 7 comes 32, and you have got to get 64. how are you going to deal with the apps? when i first got and installed my windows 7 at 64, there wasn't a lot of support for it, i had a lot of 32s that wouldn't run right. what's going to be different in windows 8? >> well, certainly time has gone by, more people -- [inaudible] much certainly improved support of 32-bit applications as well. windows 8 will be a similar scenario where you'll have, it'll take advantage of the fact that people have been developing both 32 million bit and 64-bit applications for so long that they know how to run scenarios.
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people can buy amazing windows 7 pcs today. i don't know if you can see how thin this is, tremendous work from -- [inaudible] >> usb3 -- [inaudible] [laughter] i'm just kidding. >> i'm sure it is at this point. >> no, this is wonderful. >> amazing. certainly for someone on the go looking for something sleek and thin and beautiful. >> now, the problem is you've got to get the little hdmi. this is not the one that plugs into your tv, so you do have to have the adapter. >> you always have to have the right adapter. >> well, everything's becoming mini, but this is really an amazing box. identify looked at some of their products, and, obviously, they're becoming a major player in both your mobile platform and some others. >> and we're excited about that opportunity. certainly when you think about mobiles and tablets. >> now, with their tablet is there going to be a mobile app for the tablet that's going to be transparent? right now you're a major
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competitor who has a tablet and a phone. >> with yep. >> this company makes tablets and phones too. >> sure. >> what's going to happen if i've got one of your new microsoft phones, what's the integration between either a tablet or a pc with my phone? >> the amazing thing about the phone that we just saw is that it's integrated with, i kind of talks about people and facebook, twitter, social network, it's also integrated with all the microsoft properties that you're aware of already. so office is just built in -- >> but i've got to ask you the hard question. >> sure. >> what's it equivalent to icloud going to be? how are we going to look at a connected word, i've got a pc running windows at my office, i've got another one at my business and, of course, i've got multiple phones and tablets. how's that going to work? >> thanks to windows live and sky drive, it's all connected. so the documents that, let's
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say, you create on the phone -- >> so windows live is going to be -- >> windows 7 -- windows life already does anything you need across the cloud. of that's been going on -- >> fife gig -- five division of free storage to start. >> that's right. if you download an application on one windows apc, it's ready on another -- >> great. >> so you'll see more and more -- >> it'll save you, essentially, multiple installs. >> and the apps will be waiting for you when you're ready. the other type of integration not just for getting the stuff where i need it is in the look and feel. i don't know how much xbox, how much time you spend with xbox and xbox live -- >> you you know, i'm more of a tivo at 11:00 at night. my son is a big xbox guy. every once in a while we'll do something, you know, back and forth, but that's one of those things i'm looking forward to retirement for. >> well, across windows 8 the
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same look and feel is going to be across the board, so it'll be easy for people to pick up. >> so if we're training our 2-year-old to use a pc by conclusive box. >> that's right. my kids don't even think twice about it. they get that the sensor sees them, hears them, they can talk to their xbox, and they don't really think twice about the fact that it's actually responding to them. >> i know we're running out of time but, you know, connected television, one of the things i want to look at while i'm here is the next generation because i'm not a fan of, you know, 3-d tv, but the fact that the internet connection is becoming something meaningful on the back of the tv, what do you have here? >> we find xbox certainly has come so much farther than just gaming. it's the entertainment hub in the living room -- >> so it's going to be part of connecting your connected television. >> xbox live brings movies, tvs, games, movies, the real problem is how to find everything. >> sure.
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>> we can have netflix and hulu and hbo and everything plugged in and all the apps we want, but it's too hard to find everything. now with connect you can say "star trek," harry potter. it goes across -- >> which generation star trek though? >> whatever you say, we'll go find it. it literally will go bring back all of them. >> so a lot of voice command is in that interface. >> that's right. part of natural user interface is working with the technology that makes the most sense to you and breaking down those barriers between you and technology. maybe it's gesture, maybe it's touch on a phone or maybe it's voice in just talking to your television. we want to make it as easy as possible. >> i have to tell you, i have to move on because i've got to go find the next microsoft, the guy who came here this his car with a fold-up booth, and i want to see who's going to be you guys in 20 years. >> well, when you meet that guy, let us know. >> i sure will. >> host: chairman issa, you have kind of a unique perspective on the consumer electronics show.
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tell us about your dual role as a policymaker as well as a tech guy. >> guest: well, the important thing is i have a love for this industry. i came out of the consumer electronics industry. the connected world is something that i had a small role in, but aye continued to try to stay in touch with. this show, this is my 30th return to this show. the first time i came to the consumer electronics show, i came in a 30-year-ago dodge omni with a fold-up booth in the back, and i booked up to the box -- backed up to the dock, and the guy said, you can't park here, and i said, i'm unloading. the company grew from zero to 100 million because of the ability to reach both domestic and international customers at a place like this very efficiently. today i've moved on to congress, but i realize that if you want to find the companies of tomorrow, the big companies of tomorrow, you've got to create an opportunity in the internet, in innovation, in tax policy, in openness of regulations.
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you've got to create that by coming to places like this and looking not just at the big companies who all have lobbyists in washington, but find some of the small companies, say what are your problems? what is stopping innovation? what do you need to create jobs? so it's a pleasure to come back even though i'm now a decade removed from chairing this association. >> host: well, as chairman of the oversight and government reform committee in the house of representatives, how can you help get these companies started? >> guest: a combination. first of all, open government helps people not make mistakes, and that's a big part of the mandate of government oversight is that we're the government ops, how do we open up the process? secondly, because ultimately bad regulations usually come from a lack of good information or lack of good input. at the same time, my view is that whether it's in patent reform or in internet activity, the sopa bill that we're working versus open right now, i want to make sure that i maintain good contacts with a broad array of people in technology so that i
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can kind of bring some of that back and help open the dialogue. but when it comes the government oversight, the other advantage we have is we can look at a problem that, you know, transmits itself over all the committees of congress, and we can do legislation or oversight before we make people aware of it. we're not pigeon holed into one part of the law. >> host: and finally, congressman issa, the piracy legislation that's in committee still in the congress, do you see action taking place on that? >> guest: i do. i see that before the end of this congress we need to have members of congress understand the scope of the problem of piracy, the history of how you stop piracy, basically follow the money, shut down the money or the advertising trail, and then make a decision on what court structure would be the best whether it's the international trade commission which is an administrative law judge or as sopa suggests,
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federal courts or some third entity. and i think that lively debate is something that we've focused on here, it's one of the reasons i thought coming to the show a 30th time was important, but also the members that were here with me from energy and commerce and so on and senator wyden get us here, then get us back in congress talking about how we do no harm to the internet but, in fact, help protect intellectual property, probably the most important asset the developed world and the united states have. >> host: darrell issa is hair chairman of the oversight and government reform committee. he joins us at the consumer electronics show this las vegas. >> guest: thank you. >> host: "the communicators" attended the consumer electronics show in las vegas in january. for the next several weeks, we'll be showing you these interviews as well as some of the latest technology. our web site, c-span.org/communicators. >> ahead on c-span2, remarks on
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federal anti-drug efforts by white house drug control policy director gil kerlikowske. after that, the u.s. conference of mayors beginning with a speech by white house senior adviser david plouffe who previews president obama's state of the union speech. then the mayors of tacoma, washington, and denver discuss funding for job training and education improvements. and later, agriculture and energy department officials talk to the conference about local food sustainability and renewable energy. >> later today here on c-span2, the annual anti-abortion rally here in the nation's capital marking the 39th anniversary of the landmark roe v. wade supreme court ruling that legalized abortion. house speaker john boehner will deliver opening remarks, and we'll have live coverage from the national mall beginning around 11:50 eastern. >> i've never felt more strongly

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