tv The Communicators CSPAN January 23, 2012 8:00pm-8:30pm EST
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>> president obama gives his state of the union address to congress tomorrow night, with live coverage on c-span at 8:00 eastern. >> host: welcome to las vegas and the consumer electronics show 2012. every year about 140,000 people and 3000 companies large and small attend the show, to look at the latest and newest in the electronics. for the next several weeks on "the communicators" we are going to show you some of the interviews we did. we talked with policy make her's and we also looked at some of the new developing technology that is out there. first up we are going to start
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out this week with their interview with gary shapiro who is president and ceo of the consumer electronic association. gary shapiro, as the 2012 consumer electronic electronic show draws to a close, give us a snapshot of what happened here this week. >> guest: this was our most phenomenal event ever and it kicks pierre really well talking about growth through innovation. we had 3200 companies here and over 1.85 million square feet of exhibit space it would lead to 30 football fields and 20,000 new products are introduced. we have 80% of the companies that are small businesses. they are entrepreneurs and that is what the show is designed for. anyone with a good idea to expose it to 150,000 people from around the world so what we are seeing is the fact we are at this stage of innovation of digital technology. there are all sorts of solutions that affect their health care, education, daily living and entertainment and information in
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these products will be in a sense with richer information and then the richest person could have 20s ago. >> host: one of the themes here at the show has been productivity. >> guest: half of the televisions in the united states as you will be connected to the internet. that's just television of course with our smartphones in our tablets and at the show we had a couple of introductions with our cars. we will always be on and connected and that connection on the smart devices will increasingly customized to what we want. the devices will learn our needs. our homes will control around us. our environment will be shaped by us. we communicate better. the devices will start talking to each other. it's all good and it's all coming. >> host: gary shapiro do you encourage lawmakers to come out here and policymakers to come out here and see these products and what you hope they bring back with them? >> guest: we want as many lawmakers as possible in washington and policymakers from her round the world come here
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because there are two types of people. their people have been through the ces and experience innovation and excitement in the growth and the potential and the need to regulate will be careful not to choke off innovation and then there are those who have not. the show is like ice cream. you can describe ice cream but you have to taste it yourself to understand what the potential is for mankind in a very positive way. >> host: in a speech this week to tech leaders that you made, you said that it's the job of these companies here at the consumer electronics show to invent the products. is the policymakers job to encourage the growth of those products. >> guest: certainly the policymakers, any country wants to know how to be the most innovative and they want what action the u.s. has which is tremendous innovation. what you need is a great educational system that certainly to me is a major role of government. of course with parents we need an infrastructure.
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we need broadband desperately because almost all these devices assumed the fact that ubiquitous wireless broadband and that is a great role for government. we need tree freight -- free trade and to attract the best and brightest of united states. all those are great rules from government. what we try to avoid is an interstate is saying here are the winners and here are the losers, you choose. the consumers do that in the business is risk that money and they do that very well. >> host: in the gravel -- grand lobby of the convention center cea has set up a declaration of innovation. what is that and there's a picture of thomas jefferson holding her book, the come back. >> guest: we have something called the innovation movement and is based on this premise. almost every developed government is struggling with finances and you can raise taxes, cut spending or grow. innovation is who we are as americans. it's what we are great at. it's her first amendment. it's our culture and effect were the most diverse people in the world essentially and new ideas
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are encouraged and we challenge the status quo. so we are saying is a national policy let's be the innovators. let's do the right thing to keep that going for the next generation. let's make sure our educational system are free our free market system are science, let's encourage innovation. let's continue to spread that through bioin our culture and everything else we do and continue to give our kids in the country we have in terms of a better life. >> host: you held a panel session mr. shapiro with ftc chairman genachowski. what did you learn from him? >> guest: well he is very focused as he should be on the far future of the world. we are running out of wireless spectrum that we need for innovation for the future and he spoke with laser light. i'm trying to get bipartisan legislation give bipartisan
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legislation which says broadcasters you have a lot of spectrum that you are not using. why not auction it off to the government so people could use it for wireless broadband so these tablets, 120 times the bandwidth of old bones where smartphones achieve 25 times of data. people will have access to video and education. our government is there. the president, the congress. they just have to get us through the laws. >> host: what about the use of unlicensed spectrum? >> guest: that is more controversial. we believe unlicensed spectrum is good. that is spectrum that is not licensed to anyone who does not produce but it's a free market and what allows our baby monitors and garage door openers, devices that they don't even know what they are and people used. that is what wifi is about, unlicensed spectrum so we need more of that. the sad thing is that can be solved by definition because no one own it's except the public in the way it works is the devices have to respect each other. >> host: there are a couple of bills in congress right now dealing with piracy. where does the cea stand on those bills, sopa and pipa.
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>> guest: certainly we agree that this piracy is hurting american businesses. we have to shut down web sites. weather is disagreement is how that is done. couple of proposals moving rather rapidly basically would mess with the internet itself so anyone could shut down web site without the web site without going through a government process and we are very scared of a large portion of the public and far right groups like certainly the tea party and far left groups like moveon.org are actually gathered together saying hey these bills aren't good. what we think is a better way is to use the international trade commission. senator wyatt -- wyden propose that. >> host: gary shapiro speaking of the international aspect first of all if he would talk about the international aspect of the show, how many visitors from out of the country attend here and are those piracy bills something people care about
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beyond the u.s. borders? >> guest: everyone looks to what the u.s. does in terms of their policy so we are leader and it's very important what we do. of course this is about as regulating international web site so we have to be careful. we have about dirty 235 international visitors come to the show. it's a great source of income to the united states. we have people spending their hard-earned money to stay in las vegas hotels. they probably gamble some and eat here and it's a great thing. if encouraged more business into the united states but we have government officials as well. they're looking at what we we are doing and it's something that's a matter of national policy that's good to encourage people to come to u.s. and see what we are doing sierra culture get to know us and be in my view a major policy of our government which increasingly is. let it be easier for people come through the visa process. the truth is we would have more people and it would be easier for a visa process was better. the travel association is working hard to change those laws to make it easier.
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>> host: when do you start planning for the show? >> guest: frankly i'm spending time focusing on 2013 and 2014. this is a simultaneous appraisal with the convention center the sands the venetian, 20 or 25 hotels and we have to block out a lot of space for the long term to make sure we can make this work in a way that is comfortable for every guest to invest their time and money to come in. is not only consumers when you have 6000 media among 150,000 visitors you better take care and make sure it's a comfortable show with buses and transportation and everything working as it should. >> host: is there any specific device or innovation that you saw this year that really caught your eye? >> guest: i am so excited about so many things with it is the better connected tv set, four times the resolution of hd are the tablets with increasing wireless. automobile is changing dramatically. it's getting safer and generally
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driverless. robotics is huge and we have a lot of technology being introduced quickly which deals with health care and physical fitness because the doctor population is pretty stable and we are all getting older. health care costs are going up. >> host: one of the side issues of all this electronics is electronic waste. what do we do with it? >> guest: first of all this is the greenish show as recognized by trade executive magazine. they are made from recycled materials from last year show but what we are doing is recycling waste from major companies, the billion pound challenge and that is to triple the amount of recycling. all electronic companies have agreed on this. >> host: gary shapiro's president and ceo of the consumer electronics associatioe consumer electronics show.
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the consumer electronics association sponsors this annual trade show in las vegas. well, microsoft has one of the larger presence at the consumer electronics show, and we visited with them about why they are not attending next year. craig beilinson of microsoft at the consumer electronics show. why has microsoft made the decision not to return to the show? >> well, we love consumer electronics association. we will actually continue to be here for a variety of different reasons. we will have hundreds of people here meeting with our oem partners people that make pcs, people that make phone so we will continue to be here with quite a presence. having said that we are not going to have a keynote going forward in the future years. the timing of ces does make it a little tough to make big unveil product announcements. we want to make sure when we have something to say is that at the right time of year when we are ready to say it. so we will continue to have a
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major presence at ces and we love being here. that relationship is going to evolve a bit and we look forward to being here in years coming. hosted you foresee some seattle-based shows such as apple does in san francisco? >> guest: we think we have the opportunity to talk to consumers in all different ways whether a facebook page, our trigger page, microsoft.com and now with their retail stores. we have more of an opportunity to talk to consumers every day so now that we will do the show differently, we will look at all the different varieties of ways we can talk to consumers. it can be seattle, east coast west coast london around the world. we are constantly looking at evolving how we market and talk to consumers. >> host: what does it take to put on display like you have here at ces? is it a year-long event? >> guest: it is a multiyear process. we take advantage of the latest technologies to put the booth together. certainly an extensive amount of
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work both to put the booth together as well as the -- to figure out what stories we want to tell at the right time in right place. we had a great show this week as ryan seacrest was jeter enough to host with steve ballmer and tell a great story. >> host: craig beilinson of microsoft, thank you. >> guest: thank you. >> host: while visiting the microsoft booth, we also caught up with government affairs committee chairman representative darrell issa republican of california who is attending the show for over 30 years. he was given a tour by microsoft as some of their newest technology. >> we are launching a brand-new phone on a brand-new platform. tell me why the software after microsoft several previous mobile apps, why the software is different? >> guest: well we really take a different approach than what the competition is doing. if you put some other phones
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side-by-side you can see really the sea of apps. >> when you say with this bonus is a nokia phone using windows software so it's different from the iphone which is hardware and software from one vendor. you have multiple partners in this? guest: just like the windows platform we can buy a dell pc, samsung pc in the phone is a similar model. we have several nokia phones. we have an htc. we then have -- kos be so they're doing joint in microsoft phones? >> the many software vendors absolutely. this is the htc titan ii, beautiful screen. the thing i love about this phone particularly -- kos be that is the big screen. >> guest: is a 16 megapixel camera. >> that is a big breakthrough. that is a larger form factor than the other hc -- htc i have seen using the other software sows a screen different?
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>> guest: the screen is a larger size from tremendous resolution. what we believe that microsoft is one size doesn't fit all. some people like a white phone with curves and smaller. some people like something a little larger with an excellent camera in the back. >> at iha like larger. >> guest: the big numbers, the big stuff. that is coming with their metro style interface. you can do the same on yours. we are bringing this experience across windows come across x-box and certainly the phone. these are like a dashboard for my whole life. everything i -- >> you i was just finding out what the weather was in tokyo. >> guest: darsha can tell you what the weather in vegas here is as well. when i get a tweet from my friends are my family -- >> the as the centigrade the social network? >> guest: oh my guys but we think about it in a different way. not only is it integrated with facebook and twitter and all the different media apps, it
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actually puts people first so i don't have to think anymore, should a facebook that person a treat that person? i can go to any of the contacts that i have and it keeps track of all their social media for me. whether they are on facebook or twitter or you might want to make a phonecall. >> so you pick your friend and figure out how you want to contact them. i have to ask the important question. your software, these are quad processors probably. what kind of battery life should we expect? that is always the question with epp-based phone. >> guest: that is a great question. we have a full day of battery life with regular usage. we anticipate people plugging in the phone at night in recharging. >> we are looking for a 24-hour window in a 4g phone. >> guest: in a 4g, not quite lte yet for that battery life but where up is a working on that. one of the things we find is this a concentrate off. when you have live immersive
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experiences polling from data numbers all the time they are using the battery all the time so we are constantly making sure we find the right balance. >> displays assume power and you are not in control of how they essentially get more light for less power. >> guest: we work closely with the htc's and nokia to make sure we set a minimum bar. >> my phone has auto dim so it does reduce power usage. >> guest: you can reduce the power on that. if something does go to sleep certainly was just a slice of a finger it's easy to get back in. >> when i come to the show i want to see as many things as i can. the phone is one thing but what else can you show me? >> guest: odyssey when you think about microsoft you think about windows. a variety of laptops over here. >> this is all windows 7 platform. >> this is windows 7 and people
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are excited about windows fade in the best way to get ready for windows ages to get a windows pc today. >> upgrade included? >> guest: every windows pc will be able to run with eight so we have our next data. >> windows 8 will not be backwards compatible to a 3-year-old computer? >> guest: anything running windows 7 today. 32, 64-bit supported absolutely. >> you have to get 64. how do you deal with the apps because when i first got it installed and windows 7 and 64, there was not a lot of support for it. i have a lot of 32 so would run right. what will be different and when when the state? >> guest: sometime is gone by since the launch of windows. certainly improve support of the 32-bit application as well. windows 8 will be similar where you have, it will take advantage of the fact that people have
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been using 32-bit and 64-bit for so long that they know how to run them and those scenarios. what we are excited about is people can buy amazing windows 7 pcs today. i don't know if you can see how thin this is. is three millimeters over here in nine millimeters over here, tremendous work from asus. >> is that usb 3.0? i'm just kidding. i'm sure it is. >> guest: i'm sure it is at this point. amazing battery life. certainly for someone on the go looking for something sleek and beautiful. >> you have to get the little hdmi. this is not the one to use with your tv so you have to have the adapter. everything is becoming many but this is an amazing box. i've looked at some of their products and obviously they are becoming a major player. your operating platform and some of the other mobile platforms. >> guest: we are excited about
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that opportunity. >> with their tablet is there going to be a mobile app for the tablet that is going to be transparent? right now their major competitor has a tablet in a phone. this company makes tablets and phones too. what is going to happen if i have got one of your new microsoft phones? what is the integration between a tablet or a pc with my phone? >> guest: the amazing thing about the phone that we just saw is it is integrated, talked about people in the facebook and social network. is also integrated with all the microsoft properties that you are aware of already. often it's just built-in. >> i have to ask you the hard question. what is its equivalent to eye cloud going to be? how were going to look at a connected world if i have a pc running windows on my desktop in my district office. ivan of the one in another of my businesses and another one in congress and i've have multiple phones and tablets.
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>> guest: with a the phone thanks to windows live and what we do with windows it's connected so the documents that you create on the phone -- >> you windows five already does take anything you need across the cloud. that has been going on for some time. with windows 8 it even gets better. if you download an application on one window pc is ready for you on another windows pcs so you will see more and more that cloud connection. it will be absolutely waiting for you when you are ready. the other type of integration not just forgetting the stuff where needed is the look and feel. you notice the metro style in the look of the phone. i don't know how much time you spend with x-box and x-box live. >> imr vague tivo at 11:00 night with the tv show i didn't get. my son is a big x-box guide. every once in a while we will do something back and forth but
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that is one of the things i'm looking forward to retirement for. >> guest: across the windows 8 it is as all the same look and feel. will be easy for people to pick a. >> basic weird training our troops to run their pc -- >> guest: my kids get up in front of the kinect and they don't think twice about it. they get -- the sensor sees them and hears them and they don't think twice about the fact that it is responding to them. >> i know we are running out of time but kinect and television. one of the things i'm going to look at boem here's the next generation because i'm not a fan of 3-d tv, but the fact the internet connection is becoming something meaningful on the back of the tv what do you have here? >> guest: what we find is x-box certainly has come so much farther than gaming. it is entertainment hub in in the living room. >> is going to be part of your connecting television. >> guest: it brings movies tv
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games music anything you are looking for so the real problem is how to find everything. we can have netflix and hulu and hbo in everything plugged in and all the apps we want but it's too hard to find everything. now with kinect you can say x-box, bing, "star trek," "harry potter." >> which generation of "star trek"? >> guest: whatever you say it will go find them. it will literally bring back all of them so instead of a lot of voice command it will be the interface. >> guest: part of the interface is working with the technology that makes the most sense to them breaking down the barriers between you and technology. maybe just gesture, maybe it's touch on a phone or maybe it's a voice. we want to make it as easy as possible. >> that's great. after move on because i have to go find the next microsoft, the guy who came here in his car with a fold up booth and i want to see who is going to be you guys and in another 20 years. >> guest: let us know.
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thank you so much. >> host: chairman nye so you have a unique perspective on the consumer electronics show. tell us about your dual role as a policymaker as well as -- >> important thing is i have a love for this industry. the connected world is something that i had a small role in but i continue to try to stay in touch with it. this is my 30th return to the show. the first time i came to the consumer electronics show i came in a 30 year ago dodge omni with a fold up booth in the back and i backed up to the the docket my said you can't park here. i said i'm unloading. and the company grew from zero to 100 million because of the ability to reach both domestic and international customers at a place like this very efficiently. today, i have moved on to congress but i realize if you want to find the companies of tomorrow, the big companies of tomorrow you have to create an
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opportunity in the internet, innovation, tax policy, in openness of regulation. you have got to create that by coming to places like this and looking not just to the big companies who all have lobbyists in washington but the smaller companies and saying what are your products? what do you need to create jobs? it's a pleasure to come back even though i am now a decade removed from sharing this association. >> host: is chairman of the oversight and government of government reform committee in the house of representatives, how can you help? >> guest: is a combination. first of all open government helps people not make mistakes. that is the big part of the mandate of government oversight is where the government ops. how do we open up the process? second lien because ultimately regulations usually come from a lack of good information or good input. at the same time my view is whether it's in patent reform or internet activity, the sub a
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bill that is open right now i want to make sure i made good contact with a broad array of people in technology so that i can kind of bring some of that back and help open the dialogue. when it comes to government oversight the other advantage we have as we is we can look at a problem that you know, transmits itself over all the committees of congress and we can do legislation or oversight where we make people aware of it. it's a unique opportunity where we are not pigeonholed into one part of the law. >> host: and finally, congressman issa, the piracy legislation that is an committee still in congress. do you see action taking place on that? >> guest: i do. i see before the end of this congress we need to have members of congress understand the scope of the problem with piracy and the history of how do you stop piracy, basically follow the money and shut down the money with advertising trail and then
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make a decision on what chord structure would be the best, whether it's the international trade commission which is an administrative law judge or as sopa suggests federal courts or some entity. i think that lively debate is something we have focused on here and one of the reasons i thought coming to the show with 30th time is important but also members that were here with me for managing commerce and so on senator wyden, get us here and get us back in congress talking about how we do no harm to the internet but in fact help protect intellectual property, probably the most important asset in the developed world the united states has. >> host: darrell issa darrell issa is chairman of the oversight government reform committee and joins us at the consumer electronics show in las vegas. >> guest: thank you. "the communicators" attended the consumer electronics show in las vegas in january. the next several weeks we will be showing you these interviews as well as some of the
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