to still go through. i sit till i have to survive this. my brothers and my sisters survive this. it you have to stay alive, but the. stay alive he'd done have time to think. you already know because you're being be.

so by instinct is to like him that that here. i cannot let these guys kill me. >> you can watch this and other programs online it "fox business alert." >> please johnson and his company boosted digital managed president obama's to those in the on-line campaign outlines ways for people to conceal information to evaluate. this is about 45 minutes. >> they key, everyone, for coming. i am very eight states it reduce fuel to one of my dearest friends chemically johnson. the co-founder of boosted digital which is best known for its work with the obama campaign even unto found that the sun loves opening government of

three data and information. heat received the organizer of the year award. clay is also the author of the affirmation that. system of we have become all but the obese with food, sugar, fat go and flower that allegiance to , we have also become more and earpiece and clinton's for texas's, videos, especially the arab states in the mill which is causing a problem. i would, of course, lakers' johnson up peak laden's, turn off your phones and open their minds. with that i it to see tickly johnson. [applause] >> thank you. that the threat. ashley: to texas chili inappropriate.

and clay johnson. i wrote this book, trying to talk to people but it. it is not just a book for me. i want to encourage you to think about things a little bit to flee and may be this can be a cause for change for you in your life and a cause for change in a lot of various things. this is the results of the working tin years in politics. this caitiff thinking is really just sort of come to fruition el. what did we think about this was discharged. it does anybody know what this is? this is the obesity rate in the united states over time. the blues represent to investment%. page represents 20 to 25%, and the reds represents 25 to 30%.

this is what obesity the flight today. if you're wondering why a fat guy is talking to you about obesity, you should see well of fight before. the interesting thing is that we kind of look like -- weekend of nowhere obesity comes from. it certainly cancer. my mom suffered from breast cancer. we don't know how she got that. ridges that she added. window lot of the things around where be secure from. pizza taste better than brightly of course that is a gross oversimplification it means haywire for what is difference. what used to keep us alive through winter was salt, sugar, and flour.

winter is that too much of the threat our food intake is a really come up. is a percentage increase of different kinds of food. the about twice as much ease as we used to, but only 25 percent were plants which is because pizza taste better than barkley. para three distinctions. what it is that people ask for. what is the people want and what it is that people need. as a vestige from what people ask for aids need, the iphone. so of the left is what follows is still quite.

on the right is what follows a quick enough. the differences, if he only had to go with love and lasting for, what people would have told you is one of beer keyboard. that might be what people are asking for, but it is not that what they want to. what they're what is the key with all. so we have industrialized agriculture. what they have to do it, they'll have a fiduciary funds ability to maximize the wealth of the charlotte. we have all heard about this before. part of that is producing the jeep and popular calorie. this figure out, what is it that people want. he to taste better than broccoli. what they give us is this. this is an amazing in which.

always look to japan for the future of food. on the left you have got kids in a blanket. actually, raleigh hot dogs, bubbles less is a poverty. hamburger patties, and this is tough with temporary. if you have stuffed cheesy but of the right inside. i just want to point out that the bottom right, this comes with a heady dipping sauce. and, if you think about this not from of food absurdity point of view, but from the logistics' what did you this is for the miraculous. natalie is made from stuff from all over the world, but it is brought to your house and less than a half-hour for $15. the technologists in the guess, when a minute. this is as much in the compass, a technical feat, is putting a man of the moon. what am i getting it? that pizza and the information

have a lot in common. we have industrialize food to create a cheap, popular calories i think we have also industrialized me it -- media to create jeep, popular for ration. so when he says, what is it that people want, not what people need to what is it that people want or are asking for, what they are delivering is this. they're delivering to his confirmation rather than information or entertainment president is i believe this is having an actual significant effect, not only of our nation's health, but our individual hope that will be. valdez you an example. two people in the world right now. every morning they wake up and try to figure out what it is that people want and what we tell them is that what we want

more than anything else to be right. who wants to you the truth when they could hear that their rights. i certainly don't. i love being told they're right. i expect all of you to do so. how does that affirmation get delivered to us? if you think about it, affirmation is much more critical and information to our evolutionary well-being. more critical to our survival is solid and easily from a tree and die, he didn't rule scientific tests to figure out whether the leaf costed are not. those trees kill people. don't eat those. there was up this idea that we should have correlation and causation. it didn't exist. let me give you a specific example.

the people economic cory's pose these thanks for obama. and as we all know, wire service. you can see the story. here is what it looks like when it gets to c-span2. now, obama has a big problem with what women. you think that might -- they might have taken a little editorial liberty with that headline. that allegedly take liberty with the headline, but this attracted us 700 words from the story entirely to make the case that obama just has a problem with level one, taking all the nuance out of the story. now, as a self professed liberal who, i want to say the reason why they're doing this is because fox news as a conspiracy

to destroy the president of the deficits of america. that is what people will click on more. the reason why this attractiveness six of the words of a story it is because that is the people wanted to here. when people are firm to keep coming back. more ads are sold and more money is made in they are exercising their fiduciaries of civility to maximize the wealth of their shareholders. pete the tastes better than broccoli, or opinion to spread the news. also a lot cheaper to create. pain in his personality money is a lot cheaper. gary and giant seven figure contract is a lot cheaper than paying corn is from. the and just fox. here is a document that was leaked from aol.

how they make it tauruses. this is how they exercise their fiduciaries of civility to create cheap popular formation. if he's doing in the fourth column on the right to you will see the most important part. an average piece of content on the huntington post is supposed to cost only $84. some must have an average growth margin of 50%. they make an average gross margin basin of people paying for this constant, but based on advertising. and so by their nature, by the nature of this model this content must be sensationalized. it has to get the page views. how did they did during? by fitch during a what it is that people want. so this is another part of the l.a. which talks about how they decide what topics to cover. at the top is traffic potential.

it says it is this story as ceo winning for in the main terms? it is should use cool to figure out what is the people searching for infrared content to that. but our media is supposed to provide as one that, and we should expect more because after all no one was searching for the pentagon papers when they were released. no one was searching for the things that the media rights in order to hold government accountable for its actions. i think this is having actual severe consequences on our electorate. i want to share your of the map. if you look over time, keep your eye on the other residents county or glue county. you will notice after about 1996 something strange stairs to happen. this is the advent of the 24

hour news cycle in the internet, which is all the right this is the -- residency rider in the blues began to blur. no county ever changes. as i will show you, this is things look like in 1960. this is we used to beat the pronation. now we are in a land of by reference in deep dark plumes. we have losing our ability to change their minds. again, who wants to hear the cheers and the kenya that their right. lots of data. if you type in democrats or republicans are it comes up that republicans are stupid, evil, 80's to racist. this is not based on what google thinks of republicans. this is based on what people are searching for into opinion.

these are the things that the public is dividing republicans as. if you search for direct threats , you what about this. it is the same thing. and this is what we are doing to describe one another in the political process. we are looking to make a case, no licking to synthesize a diaz. looking to figure out why everyone else is so stupid and we're right. this is killing america. so i think that this graph in this graph are related. i think that they both suffer from a huge to-human beings abilities the live in a land of abundance rather than malinda scarcity. we are wired for scarcity, not abundance. takes a new kind of skill to live in a land of abundance.

that skill is, that. i think that these health care problems are likely across the from the tea party to occupy wall street. signs like this. this is a sign that caused me to quit my job at the sunland foundation. my job was soon unleased data it, hoping that if the public access pet a data it they would make better decisions. the problem is taught that data it was competing with glenn beck who wants to hear the church clinic here right. the result of that is a new kind of ignorance that affects the high is the unformed as much as it does the least informed. confirmation by nasa's the new 821. i want to get practical in particular, why does it matter to you : even from a business

standpoint. stanford university conducted this test. they divided the group into three parts. one group and their cask maximize the value of the contract initiation. one group with drilling off -- need for cooperation and another with no reparation and all of. by means of a racial endo mean million information or wrong information. serve it in of the these people lies. this is killer the purses of favor bin is led zeppelin or that person's dog's birthday is symptomless seconds. meaningless information. what is interesting here is that when they looked at the ability for people to maximize the value here, the people with useless

affirmation increased the value of their contracts and negotiations by 14%. but they did that perform nearly as well as the people who live inland. let me just repeat that. it people who lived in with no intermission lost. a factual information, factual, relevant information, plus meaningless. considering just a little bit of meaningless information subjective value. i find that incredibly terrifying and an attack on what the lisa simpson graph with the smarter you are the more depressed the gigot. and talk about this being a case , an affirmation that is critical to your performance and we will be. for the rest of the conversation i want to talk about how to

build an information diet for yourself and some tips of the you don't have to wait till my vote if you know what to. and the first is to be a conscious consumer. understand your indicative federation has effect that you don't particularly understand. part of that is at six. very important consequences. so when you are looking at the huntington post and click on an article about it too headed cat that was born in china and a couple of days is that as an elegant plan that is a vote for more kenneth content like that. your intake of a information has an ethical consequences on other people, it's like your free diet . you have to take that into account. it also has affected a new.

one recommendation i give to everybody is to schedule -- i'm sorry, to measure their operation intact. this is a service called arrestee time. it's it's in the back of your computer and tells you what it is these and your money him. -- i spent two and a half hours on the bay. they used to be before i shouted using the service. help me go, oil demand. excuse me. the clans of my time back. also helps to be more mindful about how your to information. another thing is to schedule your permission intake. alice dahlia, mommy's still of the television show northern exposure. she picked me up from the soccer practice and he would raise home so that she did not list of the

death toll fledglings selection of maggie. i was scared for my life. the important thing to her was to get home to watch the show. now we can always watch the television program will we want. that is now mean that we don't have to schedule it or that we should ask angela. by scheduling your social media time you are boring yourself tonight is lost. so i try to riding in the morning, news consumption between 89, block of time for my e-mail. these other moments. i'll eliminate most notifications. the only person when they call me, a commitment during is my part if. the only notification i get, the only person that will and robin day is where. and that is it. i schedule temperate this book

and twitter. the reason why do that is because i don't find myself lost on those websites throughout the day. i just make a women's with them instead. this second thing is to avoid process depression. this is a life should. biology, we have this thing called the trumpet. how energy is transferred up and down the fishing and you lose 90 percent of energy as you go up the food chain, which is why we tenths the a lot of cows, but not all of wind. the return on investment is too low. i think truth has the same ring to it. what actually happens and then there is what gets reported and then there is what gets processed and what ends up on television, a fracture of what actually happens. i would like to relate this to where i work. you know, if you look at what happened in congress, what

actually happened to the negotiation between members of congress, conversation behind closed doors, lobbyists have said. and there is what makes it into the congressional record, and that is eight votes and four speeches and stuff like that, the stuff of public consumption. and then there is what it's aggravated by organizations like the sunland foundation. then there is the press who right on top of their data like political rule call. then there is what makes it finally on television talk bikes and s nbc. a fraction of the actual story. part of that is because they have a bite out of real estate that they can tell a story in. they only have seconds. being a cut as consumer means ever striving to get closer to the source of what happened. that is going to help you make better decisions because obviously if you're only consuming the processed stuff

you're subject to division, someone else mckeon your mind for you. is so demanding comedienne and requiring that they provide the source material, i think, is vital. the third to buy half, the producer, not a consumer. wake up every morning as a producer. what that means is i reflected like this. i read 500 hours before it:00 every morning. i have rules. first a stop using an iphone as mylar plight because what happens is i check my allow:00, shuttle often than i like to my wonder what people said on twitter or is anybody nice? instead now marilyn the house is i wake up call up to go brush my teeth, and then i sit down in print of a computer and read 500 words. i do not check my e-mail and an

agenda in going to the gym. then they practiced. that is probably the most powerful lesson in the information that i have. the most important lesson i have to learn to change your firm of mind. if you wake up like a consumer you're not consuming and purpose. you're not doing anything purposefully. you mindlessly wonder wondering what it is that you ought to be doing. if you start today as a producer then everything that you are doing, everything that you're consuming can be tied back to what is the making. if you're not making anything, the more are you doing? the fourth and most important thing for me is to demand sustainable this. i think this country needs of homeless movement like we had a whole foods movement. the interesting thing about obesity is that we have kind of got a handle on it. the reason why is because walmart has reduced the amount

of salt to a fat to ensure -- or is reducing by 20%. that is having huge repercussions amongst all of the food supply in the united states actually slowing the rate of obesity. the reason why they're doing that is not because their nice, good hearted people because michele obama ask them to. the reason is because walmart needs to move into urban areas, and walmart needs to chase after a different kind of customer, the wholefoods customer call the local shopper. and so i think the same thing can be done in the world media. if we start being more conscious consumers of the operation and so demanding that the media show their work, start demanding from our media that they provide more local intelligent local news. what if provide an ad that maybe we could before. then we will have a more sustainable media that does not

have to sensationalize. a more sustainable media that can make this nation healthy again and we will have a more sustainable media that can make as help the consumers. so the book is intended to be the start of a conversation. i hope you'll join me. intended to be the start of a movement. thank you so much for your time did you. you're one of the most attractive people i have never seen. i appreciate your time and attention. it seems like most of you did not look in your cell phones, which means probably maybe michael has arrived. yes, i thank you very much. i guess it's question time now. [applause] >> all right. the inuit have a question they

would like to ask? if yes. i'm going to hand you the microphone. >> thank you. a great presentation. the question i have for you is, when he talked about going to source material to find your information, if you're trying to streamline your time howdy you find the time to take get the source material. i imagine he would have to get a lot of different sources in order to find. >> focus on debt rather than breath. you have to eliminate stuff that is irrelevant or actual and really focus on stuff that is. i think when did i have that is in the book is the end another lesson is to go local. so i fine, for instance, is much easier to get to the source of aberration that i am consuming when i am consuming information about local stuff that is happening in my local area residents the national area.

one thing that has always puzzled me is why the ballot box for president of the units that america has more votes in it and the ballot box for city council. city council person makes far more than impact, far more decisions that affect her daily life and the president of the as it's ever will. we get into an argument about this. the president carries your taxes. no, the president can't. that is what congress does. the idea that we should be paying some attention to global and national is that does not affect us in any way is actually kind of preposterous. you know, a disorder stomach churning for me as an activist the same. this code is in the book. it is basically, people care more about us quarrel dying in their front yard and they do a genocide in rwanda. in this sad but true because i

guarantee you that that person will eliminate that squirrel problem in different yard relatively quickly. the person cannot really stop the genocide in rwanda by themselves. and i think -- are not saying that we should, you know, disavow any knowledge and sort of put our heads in the sand. but i am seeing their wages started home. i saying be more concerned by your spouse and barack obama. be more concerned about your neighborhood this year member of congress. be more concerned about the school that your kid goes to then whether or not you live in this wing stay or how many republicans live there, how many democrats. of we all have a good idea. teefifteen in your research to

define differences in terms of how different generations concelebration billion under being more. the second is common to you think that people who were born today exposed to an informational aggressive environmental actually be a will to conceal our rivera asseveration in a heavyweight with their 15 god 20, 30 years old. >> in the narrative of this in the book, the generational difference. i didn't do it on purpose. we have this sort of weird are right, susan that we are somehow better at being dumb that their grandparents are. and i'm deaf. these new tools are making a stupid. no, pretty good. before then i think we all made pretty -- generation after generation has made in retrospect pretty stupid mistakes. pretty poor decisions based upon poor impression.

so i kind of a board basidia that these your whippersnappers are destroying their parents with twitter because i think it is, you know, like those old liberal members destroying their brains with leather or, you know : anything else they can see on madman. there is a lot of great promise. the internet is the greatest source of the truth on the planet and the greatest source of the merits of the planet. i think if i rule the world or if i was the head of the department of education in the united states of america our own creating a big push to renaming this department's critical thinking. i think it is actually really important to start teaching kids the skills that they need in order to event information and

how to handle a lot of the incoming information. teach kids to the literacy. our boat -- pretty cut to affluent. to that answer your question? >> take one question from twitter. this one comes from michael in chicago. your alter ego. [laughter] michael asks, we are to jilt in social media professionals, and three are expected to be constantly connected. the expectation, is there a middle ground? we can still be accessible enough. >> allow the people get confused because we made a lot of mistakes when it came to the idea of a diet of the mess left

-- last half of the last century. a diet is about eating less. we started to really hammer that home. it actually cause some pretty significant societal problems. a diet was about eating less. it did not cause eating disorders, but it certainly did not help. and i think this idea that an information that means being less connected is also a false choice. what it means is you have to connect yourself to the good stuff, and you have to understand that your body is wired for what it wants to lebanon necessarily what it needs. that means a little bit of, you know, like, every time. better than barkley. someone comes up and says, well, i'd prefer broadly. [laughter] someone else's like i prefer broadly on a pizza. and that is preposterous.

this idea that pizza does not taste better than barkley is insane. if we had people over there and the pilot berkeley over there, i guarantee you the people would be done in seconds and the pilot broadly would still be here, no matter how many of the use or in the room. i think this idea that we should be less is a bad one. maybe we should not oblige ourselves every time to every see something that looks interesting to us and rather think critically about information before we can suet rather -- and trying to develop a framework for ourselves or we say, is what i am about to read action will are relevant to me, jump in the community, family. anything? is this to headed calf born in

china going to change my life in a way. the answer to that is criminal. it really is. being connected all the time the light goes see that there is anything wrong with that as long as you're consuming the stuff that will make you healthy. we have this idea that there is information overload. the permission of of what does not exist. we don't say that people i suffering from food overload. it is not like fried chicken is killing itself. zombie chickens are jumping into the deep fryers and popping out of the deep fryer. this is in boyle themselves and flying into our mouths. why are we giving me information check we should be blaming the suppliers and vendors. human beings are on either end. we have to make territorial decisions. the last point i want to make debt question is to offer everything else in america that we consume in order to stay alive there is a government agency of their the projects as

from the bad stuff. the informal protection agency that makes sure the air we breathe and water we drink is a callous got a part of arab culture and food and drugs administration to make sure that the through the week does not kill us. we don't have, you know, a federal information equality administration, nor should we. we have the first amendment. ibibio really discounted the moment that the government decided to start trying to say, this information is good for you in this is bad. finally, if it even succeeded in would be an incredibly dangerous thing to have control over. we have to take responsibility for our intake. it has to be a personal accountability thing and an ethical decision. >> another question. >> with the proliferation of media and the to modification of, you know, the news it seems

like in the more educated and discerning people exercise their skills. even though, as kendis and every consumer of media i would rather have, you know, the c-span2 news and m right 90 percent of it is interpretation. i don't wrote. whenever someone interprets. and so maybe i guess terre media did that i have to make a half ago the season after i read the law this is initial story. there are stupid people in this deep, deep breath or deep, deep

blue states. this kind of paternalistic. >> of about to be a dad. i have to. >> sugar? >> i mean, i don't disagree with that. the difference here between what i am saying into paternalism is i am not saying that cameras should make the decision for you i am saying that i think it is enough that people make that choice for themselves. the market will change as a result. it will force suppliers to chase after higher end consumers who can provide it with better value i think -- it is a mistake to think my messages in its entertainment. i think that consuming information -- there is one chapter in my book about healthy sense of humor in why you can have a healthy sense of humor. alitalia but the story. i'm a car of.

i think michael was with me when i met him. coming up to me and let's add my name tagging those listed diesel, you guys to the great things for the wrong people. the fastest on my field. at looked straight in the eye and said, yet another half treats for call growth. into a hilarious. so he asked for my business card. a couple of days late this weird note appeared on my desk. apparently call rose is an avid stamp collector. i opened it up. the message was from carl. dear mr. johnson come if you like to have the picture inscribed please send it the lion will happily signed ensign the pact. otherwise take is that as a token of meeting the great satan himself, sincerely karl rove. in that think that skill of being able to not take these to

seriously, it is important both cognitively for your brain to be healthy, but also as a way to identify maybe we are getting a little bit too much information. if used of losing his sense of humor to mr. being unable to laugh bin may be you should change your permission a little bit. the filing, a thin line between the you know, the science of knowing what is healthy. reno that eating less sugar and salt and fat makes is healthier than not. that is that the terrace. i think beam when the of permission diet -- i'm sorry, when the first diet book was written in the mid-1800s the gallery was unit per measure. science is not gotten there yet.

in fact, it does not get here yet either. neuroscience chapter, by far the weakest and one that i have those scared of when people start reading it. but i think you will be there, and that the giffords to paying attention to step as a healthy lifestyle choice their legacy this is my best dust. it turns out the best guess for the-book. the letter and corpulence. the afghans died. >> one last question. quakes of. the. >> i will answer quickly. yes. i was curious to address a

european section, proposed collaboration looking at it. have you seen it -- could there be universal things? have you seen it more prevalent in the areas of the world? >> sure. if you think about it from a global perspective and historic perspective it has happened time and time again. permission, there has not been an atrocity without propaganda behind it ever. the rwandan genocide was fueled in part by radio and i'm not sure that the economics were set up an ally and as such that the reason why it hates speech habits andrea was because large corporations have a fiduciary sensibility the. i will say that whether -- what causes this information to go out is different. i do think it is universal.

i think it is -- the reason why make the fall analogy in the book is because it is the same thing. that is as fast as i could make it. >> i just wanted -- i have not read your book, so it might be in there, but one part of the analogy would be to include information. diet and exercise can be following obesity. it seems to me that when you're going to a conservative, or washing fox news or a liberal watching events in b.c. or talk-radio, that is lindsay. when you discourse with another person, the opposite point of view, you are a liberal and you're going to talk to a libertarian or conservatives and this does something. that is exercised. that