considered as a bunch of conservative people, not looking forward as the fiscal board. ..

>> so i think in the future i still stick by my 10% of the market at least and 2020 and we are just going to have to be, you know, patient enough and strategic enough. >> i want to comeback to china an amendment but let's stick to the u.s. market which is the one the people in this room know the best. last month the numbers were

around 500. you have to be -- you have to be disappointed. at one point he said we were going to sell at least 20,000 electric cars in 2012. it looks pretty disappointing. >> monthly sales of one car in the u.s.. i'm looking at a global sale of many cars coming and you're talking about -- >> six or 7,000. >> look at the big picture last year we sold 25,000 nissan which is the most sold electric car. this year we sold the forecast is about 16. so if you say you sold under 500 for under 600, we cannot get all of our targets write every single month. it's not going to have been like this. but the trend is a trend for people getting accustomed to it

little by little from the anxiety being put into its own perspective because of the range that i can tell you all the people buying the nissan are extremely helpful to the coup happy. that's important for us but the problems have been ciro so far. the amount of problems we have to face is very limited. >> at the moment you are talking about a fraction of, you know, maybe 120 as of your total global. 120 as of 1% of your total global sales. do you ever hear from shareholders saying he's out there trying to save the world how about focusing on the 7 million cars. >> shareholders don't see that immediately. [laughter] i just had my shareholder

meeting with nissan for the next two weeks. they are happy. the results of the company are good. we are giving -- our targets are growing a lot. so they feel -- for me we aren't growing because the cost. >> the engine for the future growth so it is coming somewhere. from this kind of new technology as an engine of growth from 2020 it's going to be tremendous. >> let's talk about china and you have a venture how much of that 5 million cars do you think you can capture? >> if i could capture them i would be happy that so far we

didn't see the commission. we cannot only say i have an electric car we're going to see it disappears. at the moment the only zero emission car driven on the roads of the united states. >> when will you be on the road of the people left him with electric cars when the government and china's 85 million a lot of investments are going to have to be made from a lot of models and people have no choice because it has been -- >> general motors announced that it was not going to take its electric technology to china because a was worried about intellectual property theft. is that something that concerns you? >> the fact that they are not going to china or mexico.

>> intellectual property theft in china. the idea that you have to have a joint venture. >> china is the largest market for the car manufacturers. 18 million cars sold. the second largest market in the united states with 13.5 million cars going to 14 million. and with a perspective of growth of the chinese markets which is significantly higher than the one of any other country and they have such a low rate of number of cars. you can go in a country like this which is one of the two largest economies in the world, and having, you know, to share the technology you have to decide to go in or you don't. when you go in you move to the partner that you respect and so far frankly we have no complaint to make about bringing love of

technology and cars. >> so you're not worried about the intellectual property. >> i have no fact some. i'm talking about my own industry. >> you mentioned range in society. you're the phrase, not media created. how is that going to be solved the? >> it is a piece of technology of the future. we know how to produce energy and spend energy. okay, so the technology is how can you store energy and significantly? technically in a system where you need high valuation of intensity. when you were using a computer you don't need the battery because the variation union sees

fit to entered 50 kilograms in order to move the car. a lot of investments are being made. estimate but we haven't seen the break. >> the product is on the market. >> in terms of the chemistry coming in but our main objective is increasing the range. it's cutting the cost. that's the most important thing because you want to be able to sell electric cars without any incentive given by the government. that is the number-one priority. second we are going to increase and the we i'm telling you that you know they are being sold and connected in japan we know exactly how much time they are charging. in the united states people are driving an average of 22 miles a

day. the range is 100 miles. even in the worst condition you're driving at hill in her 0 degrees temperature or minus 5 degrees. open the windows, the worst condition 45 or 50 miles. people are driving 20, 25 miles a day with the present technology. these people will not have a range and we are not saying the electric car is for everybody. we are saying we are targeting 10% of the market which are mainly people using short distance to the estimate you think range anxiety is more of a psychological -- >> it is more a problem for the people who will never by the electric car. i don't have to worry about people who will never buy the electric car. i have to worry about the 10% of the people who want to buy the electric car and telling me, you know, do this and it would be

better to do this and would be better. these are the people that i need to worry about and make sure i am giving them more. and i can tell you the people who are -- what is absolutely important people driving the electric car love the car and the concept. i can give you many names of the people very famous in the united states. we need to try to get out of the section to the conviction. >> you operate what in the monitor the toughest economies of the world, europe and japan. can you tell us -- start with europe. tell us what you think the picture is. certainly reading the headlines it looks very discouraging. >> well, the obvious question is europe is going to be breaking. i don't think so. i think at the end of the day

they will find the solutions to hold europe together. >> will some countries lead? >> for me it is going to be on this side for a while and then come back on the certain conditions over me you are just managing the situation to make sure that in order to preserve europe you don't face any particular with some modification on the market, so i don't believe europe is going to be breaking and i think it will stay there. i think we are going to have some confusion. i have absolutely no doubt on the fact they are going to be at best stagnation so we are preparing for some time. >> stat nason suggests no growth, no shrinkage. >> within 1% you are going to be within this range of one per

cent. >> not worse than that? >> it can get worse. my best is zero to 1%. you have a more scenario that we need to be prepared as companies because as you know we need to always plan for the worst and hope for the best and the worst is now because the market is down more than 15% in france it is down more than eight or 9% so it is pretty stiff -- >> that is because people are not spending? >> there is so much uncertainty. everyday you don't know if it is going to stay -- if it is going to get out or not if you are going to have a crisis or not it the government's are changing. europe has changed every single government so far. every single government has lost the election so people are within the environs and looking for some things to restarting normal life and is not to be a

constraint on expenditure. >> when does that uncertainty and? >> hopefully within the next month we are going to have some decisions that this big armageon in europe we are going to have some kind of reasonable solution. the reasonable solution doesn't mean that it is going to be solved one day to the other. we may have two or three or four years of tough times with cutting deficits on the resources. we may have to work through this, so europe is going to be tough. for the company said is a challenge because it is a competitive game. you need to do better than the competitors. it isn't about the situation in this to say you are going to go for three, four years and make sure that you are going to be strong enough and resilient enough and to make it through the years for what comes after. >> in japan you have a situation where the currency is as strong as it has ever been. much stronger than you thought it was going to be in your

public statements. how do you operate an auto company in that kind of environment? >> obviously i'm always found by the level five been very vocal on that and the first person to mention this but companies, usually companies and japan has a major corporation extremely strong and competitive companies do not suffer as much as the country suffers from going to invest my new cars in china or thailand or mexico or morocco and a lot of major companies are doing that without stating them that they're doing that but what happens is you're getting around the deutsch investments outside of japan. in the situation you have the declining population. you have the problem of the deficit and the questions about the energy because we are still

waiting for the vision. this is a country of natural resources. this is a country from people. the only thing japan has is technology. that's all we have. it's extremely important and so far there is no clear answer. i think the duty of the people of the economically responsible and contributing to the country will always continue to be used to see what we think and propose a solution and they make their own decision. frankly it is unbelievable. >> you have had a lot of your production outside. >> we still use 25% of our cars in japan. probably one of the least percentage of production in japan compared to nissan is one of the smallest.

>> toyota isn't leaving. is that we aren't saying that we are leaving but we are just making sure that we are not being held too much by the level. when you sit down with people who are so-called experts and they tell you why it's strong when you put yourself as a common sense person and say you should be the strength of the currency to translate the vigor of the economy, the vision for the future frankly we have none of that in japan so we are strong by the fact that the and 78 or 79 which is a historical high when the average has been 110 or 112 over 20 years we just don't understand is the country's severing the the

company has to make sure nissan kissell of the services to the company from the stands for getting the fact we are a japanese company we need to keep a roof in japan and fight to make sure. >> you talk about it being a japanese company were the old red global businessman. lebanese parents born in brazil, schooled in france, a good bit of time in the united states and then did this remarkable turnaround at the nissan going against the things that were central to the japanese corporate culture, the lifetime employment system, the owner should continue to pour all of that down. i remember people at that time singing this is the wave of the future. there will be more and more executives like this in the future. >> in japan there were just four. howard stringer who was on the stage not long ago has had mixed

results. the fellow got chased out of the country. what did you do that no one else has been able to do? >> japan is misled frankly japan is being misled. i've been there since 1999i still work in japan and i go every month and i continue to be the ceo of one of the major companies. i have a lot of love and respect for the company. it is shared in a certain way. japan likes change if change gives results. it's very simple. when i write japan in 1999 about challenging the lifetime employment and the rules and everything people look at what saves me at that moment is the sentence after nigh announced

the changes and devotees as it is completely crazy and it is never going to work on and committing on the results. within one year from now this company which hasn't been possible for ten years by the end of next year i'm out and we need all of the members. some people say you have a category of people think any way i'm going to hit the wall ico can't wait one year it's gone. some people are favorable they say okay let's wait one year and then we will see what happened. after one year we get the results. a lot of people were against. that's for the second year. the results were much better than they say okay but you cannot set yourself by cutting cost. as we build new plants and expanded the technologies, and every single time we overcome

the obstacles. the key to japan if you want to make change is results. then you have the opening but i don't think the japanese people liked to promise the moon in ten years you were going to see the results. if you want to make change very good. as a result of the short term it sure you speak to them and if you follow this there is absolutely no reason you are going to stay and you are not going to change. they have been an amazing case where everything was unfeasible. everything. we've done everything and we continue to debate just because we were able to demonstrate not ten years down the road every single year. >> will you pass honda?

what are the important metrics for you measuring yourself against honda? >> we are not domestic on -- >> in terms of revenue etc by far the second largest car manufacturer, japanese car manufacturer. we are number one in china between the japanese. we took the target to be number one and all of the emerging markets and we are falling on that. now, in the country we are still number three. in europe we are about to be the number three country in the world so we are moving ahead. hopefully one day you will see us with about 10% market share in the united states and moving forward. >> you are also i think the only person to ever run to the fortune 500 companies at the same time. how does that work?

there must be some tug and pull between the two places like right now where you have serious problems in europe and the japanese -- >> exactly. i think if i'm doing this it's because this was in my opinion the best option for both countries to give consideration. shareholders can say i don't want to share my ceo with someone else we just have to find another solution. they don't. every two years they are voted as the ceo of nissan and a shareholder can say we don't want it. they don't because they see the advantage of having somebody who is maintaining the company with theirself identity and at the same time making the synergies work and 13 years without one single country our industry will have a lot of casualties whenever it comes to mergers and

acquisitions and alliances. the only case for 13 years yes we are still there and there is no other reference into the industry. so this is what works if we continue to work because it's based on, you know, goods and respect for some basic principles in terms of democracies but for me every month you are moving from one continent to the other, etc. and at the same time it is stimulating because, you know, you are living at the same time. the only picture of the country, the picture of companies and when you move from one company to the other working together for 13 years it is completely in different. >> so you've managed japanese, you've managed french coming you

ran nissan in the u.s.. who are the most difficult to manage? >> it depends what angle. i'm not going to answer -- >> you can take whatever you want. >> when you have an embarrassing question you answer by another one. i think it depends for what? i think being the ceo in a japanese company with is absolutely remarkable. i feel so good about the japanese company because you can do anything you want. people are so different and respect what the ceo says particularly the ceos in japan are not very talkative and

figure cautious but what is surprising for me is i'm coming from the environment usually when you do something people tell you yes they do something different. [laughter] from the length of time to bring them back to the decision. in japan, no, you see something is going to be done. if it's wrong people say yes. >> it is very refreshing when you are the ceo you're taken very seriously every single thing you're going to see is when to be done much more cautious in a certain way to your less careful because you are not going to follow. [laughter] specter is the end of the interpretation to do what you want, etc..

it is a latin environment. [laughter] what is the succession plan. will you be succeeded by one person? will you be succeeded by separate ceos? i know you've talked of this and have written about it is an important part. >> it is an interesting subject because, you know, one issue of success give me the age in the seniority of all of the ceos and i am the second most senior hero of the industry and the number one is unbeatable and i don't know since probably i was born -- >> and what to make clear i'm not asking this question because

i think there's a match. [laughter] 's the most senior, so obviously everybody looks and says maybe one day we are right to have to leave that somebody else will have to come, now we look at age ten it happens that i'm still one of the youngest there are to people younger than me that in all of the major companies i think we have encountered 20, 25 companies in terms of age so people say you don't have to worry about this. that is in the question of age it's about the shareholders happy with you are not do they consider that you were bringing something unique that of the people don't bring and the second point in time they say it's not any more the case and you are going to have to -- >> sciu seat contact the

contract. con deutsch the project by project i'm now working on a midterm plan for nissan which are working pretty well and it's up to the shareholders. >> so when the time comes would you advocate a single ceo or would you advocate the two ceos? >> i've been crucified as the ceo of the company. i would not wish for anybody what i've been in terms of life -- >> anything going wrong anywhere you're responsible for it. because and it's certainly it's not normal to be ceo for two companies looking at everything which has gone wrong. so i would not recommend the solution. the decision is not - of to the board and the shareholders. i personally would not recommend it. one ceo for two or three companies. sometimes you have to do it because you are in instances

like this solution is the best but personally i would not recommend it. >> of the u.s. auto industry has obviously gone through some difficult times over the last five years at various points during that time people have approached you about getting involved. i know you have conversations when he was invested in gm. was that something that attracted you? let me ask the question in a different way if i can. do you think you could have helped the u.s. auto industry? >> obviously nobody envisioned something like this to help the industry. you do it because you see an interest in your own company, and you see the win win situation where you say, you know, the alliance by expending to the u.s. partner can meet the partner benefit but also the lines can benefit from it. yes, i think we could have done a good job if the fact that i

don't believe that you can do something like this if you don't have a mutual appetite. if you don't have a mutual the site i'm not a petition -- i think if somebody doesn't share your own vision the level of discussion and argument we need to decide and moved forward. every single operation we have done was based on mutual believe that being together is better than being alone three estimate you just talk about the difficulties of running to companies. do you think you could have run three companies? >> i don't think it's more difficult. i will tell you why. you have a different organization in order to run it. the amount of synergy that you can squeeze out of the two or three of the current industry

absolutely matters. the key is how you make it happen. how you make people from different companies working together. this is the key. we have 13 years of experience. we are making the japanese and french work together. as you know, nissan is a global company and we have american people and i just want to tell you now that today we are developing a lot of products and technology together. when you of the operating committee yet japanese the planned french people in the table. i think that you can multiply this, and i think it is the wave of the future. very simply are you talking about the organization how can you be global and local at the same time? that is the only way you can be

global. i of the call over the world because i had my home somewhere. i had my village somewhere. i had my family. if i didn't have my family and my home and my village i wouldn't be able to get interest in the world. the rules are extremely important. you can look at the planet without fear. if you are afraid you have to consider the globalization has the rest. it is exactly the same unit to make sure the companies are not strengthened in their identities and you are bringing this energy on the table. if they think that it's going to eat you up and then you are going to be working for somebody else you don't know who it is and moving into another country it is just not going to work. i looked very carefully at what we were doing between generally and nissan and very carefully in that moment between mitsubishi and is very interesting. i wasn't looking at it from the business side i was looking from the reaction of the people because the people of its bg our

neighbors. they are the cousins and friends and the brothers and they are telling the stories about the loss of identity, and i knew no matter what that when people think that their identity isn't being respected, no matter how rational you are and how much synergy you were going to bring to the tables of this respect of identity is central. now, when you answer this, there is no limit to what you can do. >> why were you able to do that? >> very simple. we will say -- i might want to compare to anybody else it means what we said is the principal of an alliance are one, two, three coming and we stuck to this principal in terms of behavior all the time. all the time. let me give you one example. i would never make a decision where there is no win-win between the two companies. never. and i never did. no matter how much pressure i received from shareholders you

should go this way. okay. today there were no wins and nissan loses but tomorrow nissan wins and then as we to even out and it's went be much better. wrong. a very basic principle you know people never remember. [laughter] >> so, after three or four years with you have a lot of people with a lot of grief that this alliance has been a handicap for me because i remember this and that and that so not giving people any reason, any reason to remember the bad stuff, has been one of the basic elements. one of the basic elements. but, you need to be strong. you need to tell people i'm not going to win this race. yes it could be faster. but at least i'm going to be there in five years down the road where people lose everyone wins and a certain point in time we are going to fold. >> we have had a great debate in this country we're in the middle of an election but one of them

is did the government make the right decision bailing out the u.s. auto industry. what is your view of that question? >> frankly i think you can look at what happens before 2007. i don't think anybody was expecting that the united states government would become a shareholder of general motors or chrysler. the mergers and acquisitions, alliances but i don't think anybody has claimed even after the fact by the person who was in charge that president obama said the only reason is jobs. very simple. the perspective of losing 1 million plus because it is in the job of general motors and chrysler and we are all worried.

people come to me and said they are in trouble. my competitors are in trouble i'm scared to death because i have the same cars and positions and i am using -- in that collapse and out of business. so, we are all scared so and certainly the fact that the government bailed out the industry not only of rudy understands the government's are here to present jobs, but second from their competitors it was the right move because it saved the industry and it allowed us, all of us to continue. >> it's the right thing to do. >> it is obvious. the companies are doing much better today and even though they are my competitors i have to be factual. i'm not trying to be in the politics here and just looking at the fact this would have been in terms of employment this would have been for the industry because the supplies wouldn't happen. >> what's open up for questions,

comments. please identify yourself before asking a question. >> right here, please. >> you didn't see with the concrete results are of your alliance in terms of synergy. the way i look at it may be from the outside they are to companies and they haven't done much to get there. that's probably wrong, right? the second question is does the merger sometime in the future follow the alliance? >> the companies do a lot of things together. we have common platforms and common engines. a lot of plans one for the other we have, and information systems and i have.

it's mainly based on the process season and projects let me give you one example of the engines on the nissan cars in europe and nissan has been the most growing japanese car makers for the last three to four years. we went to russia when they took 25% we had to create from the russian authority you cannot move up from 25%. then after three years they said we want you to take control but also meson to join as a good addition to it and as you know,

we announced the fact that we were going to be moving above 60% of ownership. so, the alliance had done a lot but obviously it isn't very visible. it's not very visible. it's all the things that consumers in a certain we don't care about which is fine because the last thing we want to do is have to brands which are converging. even though it think the odds are going to be very limited there is no company nissan is a japanese company had its roots and active company and its roots and we need to maintain this.

>> christie hector. you've spoken eloquently about the balance between global and local with regard to the cultures of the company as well as the synergies regarding the portfolio of brands and how you think about them across the country's and the marketing tools are changing and whether those strategies become to the more multinationals more local or a balance of consistency. >> i think that you are going to have. we are becoming more global. i can mention one or two campaigns on the base and then

becoming also more local. if you want to have a strong round, we know that one of the bases to make sure that your message is consistent globally to the marketing tools in order to project this image and what is a promise for your customers and this promise has to be the same no matter what country you are in. at the same time the cultures are very different so you need to in a certain way makes the concept is in a different way if you are in china and brazil so i am seeing very clearly more and more tools which are under the hand of the central marketing level of the group and the empowerment for the people on a local level using websites and a very specific tools to reach

communities and to reach particular activities. >> other questions. >> environmental defense. you have talked publicly about transitioning fleets and developing countries to the zero emissions. do you have a vision for how that will be financed and what role do you see the government having and providing incentives for this transition? >> i think the government plays a very important role. without the help of the government frankly we never tried evin to make all this investments from the beginning it is a tremendous lack of interest between the government and friends of the u.k. to the allied states, japan, china, many countries today are paying to the consumer is significant amount of money for them to get

the cost. we want this experience to be successful and we are able to support the consumer in order to get their. i think the duty of the industry is not only that this is not going to happen. we think that if you are going to keep these for two or three years we are lucky. so, you need to increase in volume of the scale in order to cut the cost and when you cut the cost -- >> is two or three years enough if you have the subsidies for two or three years? >> if you can maintain this out to 2015 you should be okay. >> would be cost competitive. >> from the other side obviously taking place on everything we

have played, short and and basically what you need to know obviously i'm not into nicu engineering speech but they are more simple to make them the internal combustion. the industry is trying to make less cars. the car industry. because the battery was not at the level and the global economy was not good and because we didn't have the elements he moved to the technology which is internal combustion engine. but now that the technology allows us to come back it is much more simple and a certain way it is another disadvantage but there is less technology. so somehow we know of objectively the cars should be less expensive than internal combustion because you can understand that 75 million internal combustion engine introduced every year. 20,000 electric cars to the

estimate he talked about the battery problem. you haven't talked that much about the infrastructure problem how difficult is it getting -- >> it's going to get there and i will tell you why. first at the same rate that the battery and the motors are moving has evolved. you have the normal what is called the surcharge where you have your own program you can charge your car to be a i have one in my garage where i can charge for three hours. in the united states a lot of people within their own house but this is for eight hours. if you want a shorter period you have the fast charger, and the fast torture is equipment for $15,000, 450. now what is becoming smaller, less-expensive. we are talking about $45,000 in this innovation and when you

fast charge to car in 25 minutes. >> 25 minutes today. so now you can imagine, for example, if you have a gasoline station and you say if the government says the gasoline station has to have a fast charger, it is a maximum of $10,000 investment so we are not adding a huge surcharge so you have a network at the level of the country which is established with one test charger that would go down. so little by little you are going to have all these things where it is going to get a range, the chargers are going to get less expensive, smaller. you are going to fast charge and a shorter period. ..

but this is going to change because a lot of people already getting the investment going and we know we're going to have a show the oil dependency. >> another question here, but we just have to ask you because you mentioned it too easy in your garage. it is half the size of this table. you drag that around? >> you just have to park your car. i mean, this is anxiety. you don't have to worry about it because you can put it anywhere, a motorcycle, et cetera. it's a great car.

i pay one rule. if you want to pay for my car, you're talking about more than 100 euro. people will start to see the difference between the convenience and it's going to become a sacrifice. >> two people notice you driving around? >> nobody cares. [laughter] >> i have a media question for you. you are covered intensively by the media in japan, france and the u.s. less of a difference in the coverage and were particularly bugs you about "the wall street journal"? >> okay, next question. >> that is very different from one country to the next

obviously. so in a certain way -- we all have something in common, which i was told at the beginning. you say whenever you have it posted an article because it gets everyone being prepared with an answer. this is part of the cycle that you go up and you go down in you can weapon you go down. so the media was a lot of attention in any country come except in some country, they are more frequent than in others. it is the same, but the policy articles are probably more frequent in the united states and in some older countries. media architecture, but you need to get used to it. it's a very, very special instrument and you want to make sure particularly when you are starting that you have very,

very necessary to say, low expectations. you are not disappointed about how factual and exacts the media will be. that is why you are achieving. whenever you overcome, and you overcome that with age, we don't care. when i came to japan in 1999, i was lucky not to be able to understand japanese. and even less to read japanese because their are plenty and negative articles about what i was doing. i just didn't read them. people would say did you see this? i said no, i do want to see. i don't want to read you just going my way. so as long as you keep yourself at your own objectives in your own people, you're going to be fine. >> digerati say something nice about "the wall street journal"? >> look where i am here as anding.

>> in terms of the electric car, what kind of investment are unique in manufacturing and children's job-training? where is the high-end engineering work event today and what are the factors that help you decide what you want to invest? >> today, most of top-level engineering for the development of batteries and electric cars is in japan and some of it is being done in france. we are now building facilities. we started putting facilities and tan. now we have become on board in the united states in tennessee. we have a plant in tennessee in a car assembly plant in tennessee, fully assembled in the united states. we have a base in the u.k., in europe, also in france. so i would say the extreme technology, the most advanced technology in japan and france,

the government in order to make new cars and make continuous improvement on cars takes place in a different production center of the united states, u.k., france and probably china. >> do you have time for a couple more questions. one here and across the table. >> the car is the second largest invention. he spent probably 10% to 50% of your time on the car. how entertainment, internet is going to impact the car industry? >> a lot. it's going to impact a lot. because of the interest of a lot of the countries in the car business now, there's a lot of it in a just because, you know, like the telephone has been changed, and by these companies,

the telephone becomes a box for applications and marginally a telephone. the car is being seen as an object with the next big box of applications is going to be centered around this problem, especially because not a lot of people don't have a car and they are going be a lot particularly emerging markets come in the first thing people want to buy whenever they access some kind of application power, they want to buy a car. so the capacity to get information coming to navigation system, to work in the car, not to drive the car come you know that we have no systems allowing you to sit down in the car in the car drives myself. you just put in the address in the car drives itself. that is why we are asking the persons to stay in the car.

you can imagine the car of the future, the car driven by itself and the person sitting in the car, have nothing to do, just to make sure nothing wrong happens. so you want to use this time. so communication, ability to do things from a distance is an essential element. there is another essential element that means the population is getting older and one of the big handicaps at a certain point of time, people cannot drive. so if you can release people from the necessity to drive, just to stay in the car in the car is driving itself come and put the address of the card goes by itself come you have a large segment of the population which is going to still be interested. so we have a lot of research going into how to make the car much more communicative and how to reduce the task you have in the car in order to get the job

done. [inaudible] >> yes. [inaudible] >> yes, yes on top of this obviously the cost is goes down because when you're connected you'll be much more efficient, particularly even driving your car go be much more efficient. >> last question right here. >> can you talk about your partnership in what you learned. very innovative but unusualness municipalities. >> you know, we're very happy with the decision of the city. it has been a very brutal competition. we are very happy to be in this competition. we have the technology, the ideas, but the city has about how people use car in what people want to see, so this corporation with the city in order to establish the

specification for the car has been extremely positive. we frankly learned a lot and will be benefiting from it because after the city announced that all the taxes of new york are going to become easier and electric, with many other cities of the world interested in the product itself. so for us it's a huge market. not only about new york, but many other. so it's a big experience, but more and more for the car industry, the public, private corporation can carry a lot of potential, not only for the companies, but also for the public. i mean, i think in 2013 to see the end 200, which is the car in new york, you'll see the difference. it's huge. i mean, between the fact that you're using today i don't want

to see anything commercial see the difference when the new taxis coming to see how much of the good job city has done with us into making the car relief that for new yorkers want. >> final word goes to our sponsors. micro center or my essay. >> thank you, alan. on behalf of our partners, bcg and i eic business school, thank you to your team for the remainder this together. for allen, asking great questions for all of you, showing up in asking questions and of course for carlos for joining us today. i teach globalization, do a lot of work we son had a clear strategy. now power 88. u.s. has very clear ideas, which is a case of.

your global sustainability, you're making ground by looking ahead and i understand he said it's not a bad unelect or cars. it's a cold calculation. carlos, thanks very much for coming. have a great day. [applause] >> we will be back here on october 31st with john donahoe, ceo of ebay. so please join us.

>> tennis player, billie jean king recently spoken to questions at the national press club. she discussed childhood obesity can the sports in school and equal opportunity and pay for women athletes. this is an hour.

>> afternoon welcome to the national press club. i name is theresa werner on the 105th president of the national press club. we're the world's leading professional organization for journalists, committed to our professions futures through programming habits such as these while fostering a free press worldwide. more information about the national press club, please visit our website at www.press.org. to donate to programs offer to the public to a national press club journalism institute, please visit press.org/institute. on behalf of members worldwide, but to welcome her speaker and those of you attending today's event. our head table includes gas of our speaker as well as working journalists who are club members. if you're plus in our audience, please note members of the general public are attending, so it's not necessarily evidence of the lack of journalism objectivity.

i also like to welcome her c-span and public radio audiences. our lunches are also featured on our member produced weekly pot shots from the national press club available on itunes. you can also follow the action on twitter, using hash tag and pcs lunch. after a gas speech concludes we will have a q&a and i will ask as many questions as time permits. now are they to introduce her head table gas and i ask each of you to stand up wreathlaying as your name is announced. from your right, peter foster, u.s. editor of the daily telegraph of london. jima missouri, gorman health group, marsh apperson, senior associate in the bed in an bed monoceros ipds. sylvia smith, features editor for state ms. aarp bulletin. jane watch out, general assignment reporter, nbc report.

john wood gosen, chairman of the board and president of the u.s. tennis association. alison fitzgerald, freelance journalist, chairwoman of the speakers committee. i am going to skip our speaker for a moment. donna wineland was shy, reporter for "usa today," 2009 national press club member and organizer of today's luncheon. david hagerty, first vice president usda. kevin went think on the u.s. navy retired national press club member who serves as member of the usda advocacy committee and military outreach. and larry bivens. thank you all. [applause] on september 20, 1973, the world watched as billie jean king stepped on the tennis courts in

houston to save the rakes, one of the world's greatest tennis stars. in the lead up to the back of her brakes had boasted of his tennis prowess and belittled female players. he thought female professional tennis players inferior. indeed applies, but not in the way pigsty. just a year earlier, congress had passed title ix, mandating the quality of schools and universities that receive federal funding. but the benefits have not yet reached women set headaches. in 1972, just 29,000 women played varsity sports at the university levels compared with 108,009. in high school, the disparities were even worse. fewer than 300,000 high school girls played or city spores can paired with 3.7 million high school boys. king had just helped found the women's professional tennis tour at a time when men's tennis is a wash in prize money and sponsorship.

that year billie jean king won the u.s. open to 115,000 less than the milchan. king said she would not play the next year for turning that failed to even up the pot. in 1973, the u.s. open to offer equal prize money. [applause] wicking stepped into the astrodome that day he had a message to deliver and she delivered it in straight sets, speeding rags 64, 63, 63. [applause] "the sunday times" of london called it the drop shot and folly heard around the world. the match didn't just change women's tennis, a change tennis king told npr in 2008 interview. a tennis match for his sword eared it's funy how when a woman does something they always think we only affect half of the population king said. king went on to found a women's

tennis magazine, sports foundation in between winning 39 grand slam titles in singles, doubles and mixed doubles. she won her first wimbledon doubles title at the age of 17. the next year, king upset number one in the first round of wimbledon. from 1966 to 1975, king dominated the sport. six issue ranked number one in the world. should be a world-class players such as martina navratilova and chris everett. in 1990, less magazine named her one of the 100 most important americans of the 20th century. president obama awarded her the medal of freedom, the nation's highest civilian honor. and if your daughter has ever won a trophy american editor sports league, side of the tip of the racket to king. since that fateful day in 1973, gross participation has close for has increased 940%.

[applause] now, 3.1 million high school girls play an high school varsity teams in 170,000 play at the college level. but as king will tell you today, there is still groundcover to make all sport opportunities open to all. please join me in welcoming, billie jean king. [applause] >> thank you. it's very kind of you. i didn't remember a lot of it. i c-span s-sierra today. i'm so glad we had a healthy lunch, thanks to susan. did you guys decide what the menu is going to be today? i also want to thank andrew price and all of our servers.

he so kind to us and taken to care about us. it's a pleasure to be here today. do you realize i've never spoken here and in 68? never too late. i'm really happy to be here. thanks, teresa and thanks to the national press club in all the officers, board of governors and the members of the npc speakers committee for having me. i am thrilled to be here because i certainly watched enough people speak, so thank you. to john wood gosen who was already introduced by teresa, chairman and president of the usda and everyone at "usa today." we are covered, man. i love it. also, our mid-atlantic session. where are they? a day here at all? where are they? said that they were going to be

here. anyway, dst international governing body of tennis under 17 geographical sessions and we have been to we have been to be in the mid-atlantic session of the 17 sections are the states or virginia, west virginia, maryland and obviously the you, just that we are very clear and anybody not familiar with our sport, think it's important you know that. i also like to thank her kupperman, ceo of community tennis and just about everything other talking about today comes under his leadership. so what you do standup, curt. [applause] >> thank you dirties a heck of an athlete, too. all the tourists here and for the usda, i appreciate you being here. also, the two people to help make the most to get prepared today are barry ford, director of the advocacy. i don't know where berrios, but i want to thank him.

thank you. and also to derrick johnson, director of corporate communications. where are you? thank you. many of you know me as a tennis player i guess. some of you know i am a social activist. but i come to you today for my proudest achievements. i am one of over 27 million recreational tennis players. in fact, according to the sporting goods manufacturers association, tennis has been the fastest-growing traditional sports and the year 2000. we currently have over 800,000 adult league or just depends from 18 to 80. i just made it. [laughter] and that is just adults. as you know, tennis is obviously been a huge part of my life.

it's changed my whole life. a spice to have a great career. i wish i had one more. but more importantly, tennis has given me my platform, my platform to continue my lifelong quest for equal rights and opportunities for boys and girls, men and women. since i was 12 years old i had an epiphany i promised i would dedicate my life to that goal until the day i die. and thanks to tennis, i was able to the platform. and thank you, bobby riggs. that also gave me a huge platform. for several years come in many of in this room have been encouraging people to pick up a racket. but why? because tennis is a sport of a

lifetime. and they can be enjoyed by people of all ages and all abilities. the usda invests 101st time, 100% of the proceeds from the u.s. open towards their mission. so when you come to the u.s. open if you buy a ticket, you're helping communities. the mission statement is to promote and develop the growth of tennis. in 2011, just last year come in the usda invested over 49 million, almost $50 million for public court, scholarships, programs and grants. most national governing bodies don't do that. they usually always ask, so the usda is almost 50 in the u.s. open keeps growing, so who knows what 2012 will bring. recently, somebody asked me to

name a huge turning point in my life. while there's a lot. think about your own life, think about your turning points in your life. you never know how a person is going to touch her life or how you're going to touch theirs. you never know, so stay alert. well, let's go back to i said what do you do? she says he did to bryant and you get to jump and you get to hit a ball.

those are my three most favorite things in sports. i'll try, let's go. so they go over to her country club and we play. and i come home and i've had fun i said i guess i get to play to susan takes me the club. we also were on a softball team. at softball practice, susan said billie jean when i'm play tennis. i went if you call it that. she says you know they give free coaching, for traction here every tuesday. i heard the word free. now there might be an opportunity for me to play more. so, i go out and i'm on the court with clive walker. i'll never forget this day as long as i live because at the end of this day, i knew what i was going to do with the rest of my life. i wanted to be the number one tennis player. my poor mother, picks me up. hi, honey committee jeff on?

said mom, let's go home. i want to tell data my brother. come on, come on. well, my mother is going to be 90 in about two weeks and she still remembers that day. [applause] and we still always have a good laugh over it. she says you're still going. what's going on here? she's funny because she didn't really care. my brother, randy moffitt was a released pitcher most of his career for the same cisco giants, good slider. baseball. that's my baby brother. my poor parents. they didn't care if you're, but here's what happened. most people think tennis is only played in clubs. i meet people all the time. it's a country club sport. excuse me? i don't think so. over 70% of tennis is played on public parks.

in public parks. i'm one of those kids. i'm a public arcade let me just name a few of the past champions. when i'm in champions and the number one in the world to come from the public parks, just kind of like to refresh your memory. i think you've heard of arthur roche. chris evert was many times number one in the world. stan smith, jimmy connors, serena williams, venus williams, just to give you a few of the champions that have come from public parks because everyone's initial reaction is they think you come from a club. that's not true. public parks. and happy to the usda is investing in public parks and schools by helping to build and refurbish chorus and provide programs in countless communities throughout the country. these tennis facilities have become safe and fun unity hubs.

in the past six years, the organization has built or refurbished 25,000 cords in the u.s. and we hope by the end of this year that we've completed 30,000. so things just keep rolling along. it's great. [applause] also, it's very focused. the entire community is focused on this 10 and under tennis initiative has just gotten started the last three, four years. this will start hope childhood obesity, which we all know it's an epidemic in this country. we're going to get kids back tears. we know at the women's sports foundation that if they grow does not exercise by the time she is 10 years old, she only has a 10% chance to exercise the

rest of her life. so this 10 and under initiative is vital to help out. because not only do we want to get them started, but we want to keep them going forever. the great thing about the 10 and under initiative as everything is smaller. the courts are smaller, rackets are smaller, but the ball is actually bigger. this is good. this is good. i'll tell you why. here's what happens at the regular tennis ball when a child plays. i have a capital. i feel really authoritative here. but anyway. when the children play with the regular ball, they had all their shots appear. they have all these goofy groups and they grow older and taller, everything's not quite right. what happens because they are slower and bounce slower.

that's a strike so if you play baseball you know where that is. it's where you want to. it's the sweet spot, your point of contact when you hit the ball it really helps. to make such a difference. you would not believe the success these children have been hitting the ball back and forth in a long rally. that never happens usually. there was a nappy hair, go back to defense, grabbed the ball. okay, that's fine. so now it is fine in this wiggle stick to it. what is good for the kids is good for us mature p. o. aarp, are you listening? this is good, because i qualified. we don't have as much space to cover, the ball is a little slower, i like it. it's good, so guess what, this keeps everybody playing forever. it's great. first time i tried it, before i had my last two knee operations,

many replacement, i wouldn't trade it. i go this is for me, baby. this is fine and i can play with the kids that way, too. that way you get a lot of generations together. it's really fun. i love it. the great thing about tennis, it's an individual sport and a team sport. you've got choices. another great thing is both genders, boys and girls on the men and women play it a lot. from the grassroots to the professional. not a lot of spores can say that. we don't have nfl for the women. we don't have major league this fall for women. if you want me to keep going i can keep going, okay? think about how great tennis is as a sport. it takes care of all of us and i love that fact. today i want to introduce mark hynes, owner. stand up, mark, please. [applause] of the washington castle, one of

our world tennis teams. that's what i do with my life. mark has really gotten behind 10 and under initiative. so was city open that comes up after the u.s. open series. every -- i know you guys do a king of the castle or something play day with this 10 and under initiative. everyone is getting behind it and i think it is so important. all of our team, professionals have gotten behind this initiative. if you could return it, you'll see kids running around, playing on smaller cores with smaller rackets and. it's so much fun to watch the kids. so far we've done about 5000 kids court were making tennis accessible and tighter areas, urban areas. you can have it anyplace, basketball court, industry. doesn't matter, get them

playing. don't get too fancy pantheon of. but none of these opportunities, none would have been without the tens of thousands of volunteers that love our sport so much. i want to really thank the volunteers. lucy garwin who is here -- to waive that right, third woman president of the usta? you're great with infections. they all know. it's so important to really honor our volunteers because without them it doesn't happen. every section house. every community tennis association, the school program, also after school program reached 1 million elementary school kids last year alone. also, we also at the national junior tennis a learning network, which was cofounded by arthur ashe, charlie passarella

and sharon snyder and we have over 600 xt chapters in the united states nationwide. by the way, sidebar, arthur ashe and charlie passarella were roommates at ucla and and a plate on the men's tennis team there. they are my area, so i know. [laughter] be an atl provides tennis, educational opportunity and they also hope train in the children and life skills. that is over 250,000 underserved youth per year, fantastic what they're doing. trenton new jersey, the chapter there. i think david hagerty, first presidents dad was really involved in the park where they play. michelle -- not the shallow,, michelle obama played with the

gto www.press.org during her sophomore year of high school. michelle became an instruct her and later for the mjt l. a chat. she was the day for years followership from the mjt al. she was all conference champion and was the most decorated member. her family emigrated from africa issue is the first family member to attend college. what a turning point for michelle to have that opportunity. you never know. since 1994, usta has provided over $10 million in funding for tennis and education programs in over 170 communities in 43

states. several large income executive director here today. she's fantastic. i've known her forever. she is a tennis nut. she plays usta legs and i've known her for many years. a dear friend who has done a great job. she is a go-getter. she is perfect for that job. in just the past few years, she started in 03, they provided over $3 million in college scholarships. another important area as they offended hundreds of adaptive tennis programs that allow people with disabilities to enjoy tennis. we're covering everything. get those checks out. those little boxes. more to come. the usda has a military operation program.

they support more than 100,000 of our military and families at home and abroad this improves in providing tennis facilities and programming a basis throughout the u.s. and other initiatives like about a year. which provides tennis equipment to deploy process and the precious don kline that they have. i know our first lady, michelle obama and that your jill biden would be thrilled to know that. if they don't already, they will send because i am fortunate to be in the president's counsel for fitness sports and nutrition. she is my bath executive director. she has been taught it. like the u.s. army staff sergeant, andy marks 10 -- i got

that wrong, he is from beach, california. while stationed in southwest afghanistan, the usta sent a care package of instructional information. his fellow soldiers by the court unflagged mud and gravel. it will go anyplace. they set it up and banged the ball around. i hope that relieve some of their stress. i cannot imagine the stress they go through. isn't it great you can take iraq in front of all? you don't hurt anybody. i know psychotherapists would say it's very good. pete, but you don't hurt anybody. it's fantastic and you feel so much better afterwards. we want tennis to make a positive difference in the lives of others. the usta is here to reach out to policymakers in hopes of

developing partnerships that can impact more communities than my peers want to ensure every child has an opportunity to get the best education possible. we want to partner with communities across the country to create safe, healthy communities for everyone. the usta is more committed than ever to make tennis more accessible. our goal is simple. to grow tomas and make it look like america. that's good. let's go to q&a. [applause] and before we get started, inadvertently left out shone male who is at the head table and a board member of usta.

[applause] >> is the 40th anniversary of title ix. you think it still needed an associate it be changed or expanded and how? >> the 40th anniversary passed june 23 candidate 72. one of my heroes -- [laughter] ms. green, congressman green over again, she's no longer with us. she was called the mother of education. and the other person who was one of my heroes is senator hersh by, was in the senate and introduced a bill. these people were fantastic. patty made from ohio, fantastic. she was the first person of color that was incongruous. first e-mail i think. i think it's female. i usually have this right.

i didn't have any senior -- i'm not going to call it a senior moment. no, it's a brain cramp. i asked kids when they're 21 it is you do remember something. they go dear member of the? absolutely not. would you guys call it? everybody stumped. when you're older, senior moment. so anyway, as far as title ix, is education, not sport. sports was tagged on at the last spot. before 1972, the quotas that harbors of the world at 5% if you want to be a woman doctor, when the lawyer. a woman could not get an athletic scholarship until the fall of 1972. there weren't very many in the fall of 1972. there's hardly any because a lot

of schools are changing not. as far as title ix, women are still 168 million behind every year in scholarships and opportunities. so when you read the sports section, you'll think were terrible because were hurting the football program, men's sports. both men and women's sportswear dropped his certain universities and colleges in the mud and i keep telling them, the athletic directors, do not give it a tennis, men's tennis or women's tennis because we're lifetime sport and we have obesity in this country and we should be encouraging my 10 sports in our universities that were going to have a healthy nation because we are putting our nation at a security risk because the military they have a hard time even passing tests. they got a pre-boot camp to go to boot camp now. so we've got to make this nation strong, mentally, emotionally and physically and keep tennis and the universities and colleges.

[applause] >> sorry, i get a little wound up. >> on the topic of ubc, besides her and destroyed information technology, what else could be done so people live healthier lifestyles and get out and move? >> it's interesting because two weeks ago our president's counsel joined forces with -- yes, we did. the entertainment software association, which is video games. and if you know, there are few games where you actually have to be active, like dance, dance revolution. a lot of people don't want to do sports, but pulled it out. great, just get moving. so we join forces and they're going to do many more to videogames. they're going to be part of the answer, but the average screen time is seven to eight hours a day. it's pathetic, so we know it can be television, computers, just

make sure you have the top of your hair dyed your hair up there, because of her and sees the top of your hair now. [laughter] so anyway, i am in an elevator and never when it's going well. so i'm very nervous. anyway, very important we get kids outside. even for one minute if you make children moved in the classroom for one minute to music, move your arms commended her legs, sitting on a chair. get your circulation going. there's a little kid he said he likes recess. i get the weeklies out. i get the weeklies out. i said you'd do better when you go back in the classroom? yeah, i can focus. so that's a pretty good word. kids get it. so we've got to get them out. this nutrition. we've got to find ways to get

our kids moving. as a parent or caregiver, we've got to set the example. we have to live it. we can't just tell them what to do because they watch our actions. they don't just listen to what we say. take a walk with a child or maybe the child will take a walk with you. sometimes children change adults. obesity is a bigger cause of death and health challenges than smoking. it's done now. obesity is our main challenge because of heart disease and diabetes. so we need to really help each other be active and make it part of our lifestyle. parents, teachers, everybody, coaches, we've got to do it. it is preventable. so we can do this as a nation. we can do this. i'm getting wound up. >> is the current generation of athletes understand challenges you face? >> every generation has a different frame of reference.

in all fairness, i try to think of the persons aged with their frame of reference must be. when i corrected this amateur tennis and we made 14 day. one of my first heroes was the first person of color to win anything because people of color weren't even allowed to play it section tournament until 1950. that wasn't that long ago. wow is very fortunate as a 13-year-old to see in person in los angeles. we got to watch her and that changed my life because i'd only been in the game for two years. so it's important to really understand each person's generation of where they come from. i don't think they understand. i can tell you we were caught the original nine and we started women's tennis.

that's not the way he wanted it. i wanted the men and women to be together and they rejected us. i went to plan b and we started ourselves and were very fortunate that we signed a contract in houston, texas in 1970 and that was the birth of women's professional texas the way you know it today. i expect maria scherrer popa were serena to know that? we do have a sense of history. they are very good, but they didn't want it, just like i'm not living with ushers to deal with. they are very different. look at them in a management they to do. [laughter] i don't like to have a challenge. i must tell you. i love money because it creates opportunity. i'd be given away most of it, but it's fun to make money and create opportunities for people. they're stiffer pressures.

their much better players today than we ever trained. if i could have one shot like they do today, that would've been fantastic feeling. everyone's different, but i must tell you we have these mentoring classes all the time. we are very connected to the generations. my generation spent an enormous amount of time to mentor found, helped found. we ask of them to keep doing each generation. we try to correct the generations. katrina adams is here today and she's on the board of directors at the usta. she went the nt aa. she's actually my assistant, but you know, it's just amazing what each generation kids and we do stand on the shoulders of the generations before us. we just do.

if i'm very thankful to the other guys around that time they were very good to me. we're all in this together. so we have to help each other. >> what you think of them the biggest changes of tennis in the past 20 years? >> it's not very long ago. >> well, i think it's been an evolution of equipment change. i mean, this racket -- i'm going to mass up. it's really life. this is like my security blanket. like linus. when i got my first racket, i told my dad i wanted to play tennis. he said great, show me. i went around to all the neighbors and begged them to give me a job. then when i at $8.29, saved a

mason jar up in a cupboard, i said mommy, daddy, i can't wait any longer. i went to brown sporting goods and got my first racket. in the salesperson said to me, what kind of racket do you want? i said but this $8.29 via? and i got it because i love the color. purple is my favorite color. lavender, violets are my favorite and i would sleep with my racket every night. and i would dream about winning than being number one. so when i see this racket, i love it, i love it. just like linus, with your blanket, that's how i am with a tennis racket. but the biggest gain is the material in iraq is, they're so light. by witten was 13 at three-quarter ounces. maybe cetera, pretty hefty, most are really life.

but the aerodynamics, you can have so much harder. the sweet spot is a lot bigger. i can go on and on. and now they've got this screen. all they talk about is that scott sharp things in the string so the spins take more. if you've seen that for handstand, the reason it takes -- everything is exaggerated. the top spenders battered and they have controlled that we never would have had. our sweet spot was about this big in our brackets. the racket looks like a badminton racket. it's so cute. and the athletes, let's face it, the training, nutrition, the information available and how to train is so much better, much more dynamic. you know, the kinetic linkage they use, we were taught to be very static. it is totally evolved. if i could just have one like

they can today, wow. every generation just gets better. if you're an older person you keep talking, that's fine, but the kids are better. >> you agree with john mcenroe they should go back to wooden rackets as a way to bring variety, strategy and subtlety back to the game? >> john just described his game because it's actually a genius. he had the best chance i think of anybody and had the greatest touch. i love the way his mind works. he's crazy. he's out on the court. he's in better shape now than when he played. he'll tell you. gina how much thinner he has? the only thing that kept him going when he played was double

because he played doubles so much. that's a catch and sharp. the year he stopped playing doubles, i said he's in trouble. sure enough because that's where he got his practice. captain sharpe. i do know about the environmentalists. but it's different and sometimes occasionally they have the tournament as some of the older players to put brackets. there's not too many laughed. it's getting scarce. >> are you satisfied with the level of pay and tennis compared to that of the men's tour and are there other outstanding equality issues? >> i bet you guys aren't used to these questions, are you? >> because there's so many men and spores. we started talking about the gross, but we are very fortunate

to have equal size. i would like to salute the usta because there is the first by many, many years. in 1968 was the first year we got money. before that we were amateurs. they were the beginning of opera and, modern tennis. don't now know what that action means. they've means started in 196 e. when we got paid. i won wimbledon and he got a check for 2000 pounds. i thought we'd both get our check and everybody would apply. that's going to be another challenge. i thought do they ever stop? they came around and then backed

off and i must tell you venus williams stepped up and did make a difference. she was willing to go behind the scenes and do a lot of things and most players have a really hard time doing them. i take my hat off to venus. in 2007, all for judas equal money. a lot of its cultural, but easily because the old boy network takes care of each other more than the girls. there are three players that are extraordinary. they are extraordinary. women right now can't decide who is number one. that's great competition. but it's funny that the media they always complain no matter

which way you go. if there's a rivalry, they say the rest of the competition is no good. if you don't have a rivalry, they say what is wrong with that? there's no rivalries. as a player has seen many generations. things go in cycles. the right now you'll never see again in the history. there were exceptional human beings to decide who's number one. we don't know, which is kind of interesting to me, too. the top three are going to be up there. but we always have a long way to go. the wonderful thing when you talk about the money it's about the message. every human being, boy or girl is said that she can be. everyone should not be discounted. no one should be discounted for anything. so is very important that we help each other. i must tell you many come up to

me in their 40s and 50s today. a lot of them with tears in their eyes and say how much that match up when i played king -- when i played bobby riggs how they change their whole perception and now they have a daughter and how they're going to raise her, but they insist that their boys and girls are equal, equal, equal. they say i saw that when i was 10 years old, 12 years old and how i raised my daughter and actually president obama has told me the story, too. so it is amazing how these men are the first of the women's movement. so if you're in your 40s or 50s, you are the first generation of men are women.

>> you are awarded the presidential freedom. what is the most important in president obama could do to address the continuing gender inequity? [laughter] >> my goodness, what he could try with the fair pay act and all the different things going on, but we really need people to do is not just leadership. each one of us -- every single human being is an closer. every single one of you in this room, everyone hears these words, if each and every one of us is an influence there. how are you influenced teen? women don't get paid 77 cents on the dollar. it is very hard when you are in power to give up some of that power, very hard. if you are the dominant group, you know very little about sub

dominant groups. the sub dominant groups know a lot about the dominant groups because they've got a bob and weave. the sub dominant group hasn't bothered me. they've got to survive and they've got to know a lot. about the dominant group. that is why it's important they know a lot about the sub dominant groups. you have to give it up if you're a dominant group. be inclusive. that's what it's all about. advocates preach about. doesn't matter. it doesn't matter. somebody else makes them feel like they are big kahuna. future champions in life love of us. they raised about themselves.

[applause] >> what advice did you give mothers raising and girls today in regards to society and sports in general? >> i think what i find with a lot of women, let's say a fight at a reception like today earlier and i say, would you like to do? i'm a terrible athlete, i'm so bad, but i play tennis, i do this. if i ask a guy that question come he doesn't stand a terrible athlete. what are you doing girls? don't put yourself down. mothers have to notice that in mothers and fathers or caregivers, whoever is in charge of children. everything you say, everything you do. they pick up on everything. they are smart. it's amazing all the little

things that go on is racists are biased in some way. teach girls to stop and be empowered by corrupted rather. i don't know what it feels like to have a sister. she's so adorable. he does this come you have so much harder. i can't leave the difference. i don't have to show up on time for the bias when they take the guys out to the park. i say i can't believe your life compared to mine because you're a girl. we've had these discussions. i think it's important to mothers and fathers and caregivers, whoever is taking care of the child, to really tell gross to believe in themselves. don't make excuses, do not act like i'm terrible, come on.

don't say you're a terrible athlete. that's for sure. not around me. if you can breathe, you're an athlete. [applause] >> many young women admire you and all you and all that you and all the huge dent in and outside of sports. who did you at night when you were growing up as a young girl? >> women or men? >> obviously my mother and my father are hugely important. very good team. they are good to each other. they loved each other. my dad has passed away. he passed away six years ago. they help each other. they weren't afraid to pass a so-called female, male domains. my mother is a baddie, but your feet up. i'll cook tonight. or whatever. they would help each other. my mother would usually refer to my father in that generation,

but they were good to each other, kind to each other. but assuming they didn't get into it. now it's perfect. my brother and i saw that. they love to dance, too. you are a clock or maybe it's there. my parents love to swing dance and i know you're a good thing to do. i think it's really important to have a sense of teamwork. post the question again? >> who did you adapt to growing up? >> as far as nails, reverend bob richards, i went to the first church as a child, he was a gold medalist pole vault server into olympics and he was the minister of our church. to think i was that they are holding onto every word i go behind the church and watch a workout. i watched his discipline. he would run hurdles. he had no banned in the pole

vault. so he was truly have a to lift his body weight at. there was no flex to it at all. i always demand are looking at it. but i would watch him come as a discipline, the intensity. i remember he asked me, what you want to see a? of course this kid with glasses, he's got no chance. but anyway, i love this man. he was such a great motivator. he was one of the first guys on the wheaties box. reverend bob richards. he was a great motivational speaker. you thought you could win anything after the sermon he would give on sunday. i was ready to go get him. i love that guy. he was awesome. >> do you feel professional suffers a lack of coverage? only events on newspapers. what can be done to reverse

this? >> espn covers a lot of the u.s. open series, which leads up to the u.s. open. we have more hours of television probably than any other sport. the trouble is it's not in prime time every time. i think a lot of people -- it's hard. if you want to root for a player commits a player and we need more american champion. we've got ernie fish and john is there. our poster boy for collegiate. david benjamin, head of the ata. sean is not graduated from the university of georgia, top 10 in the world. we never thought i would probably happen. he is our poster boy now. i told him he was in trouble. i've been trying to get more young people to go to college. they'll want to turn pro when they're not good enough quite frankly. when you go to college come the socialization process helps you

when you go back onto her the way john is their house, it helps you socially to cope with life on the tour. you are much more mature, handle things better. it's not just on the course, sweaters off the course. they are poster boards right now. used to have graduates, but it's a lot tougher now because we have to turn pro earlier and do home schooling and it's changed. but i really saying most of the kids should be going to college or university is, not turning pro. they can do it. >> how would you rate the state of affairs for american tennis? >> i would say we are not at our hate at the moment, but we do have junior development. we're making a concerted effort. i have heard we've got more young, better grow some boards right now. i don't know if that's true. i don't think you really never know until they grow up.

i did find this guy came up to me and he said, i'd love you to watch my daughter. i said you know how often i've has to watch the son or daughter. daily. it's my one hour to myself and he so nice, the guy comes over, randy johnson is his name. i just love you to watch my daughter. i'm going okay. i'm going to cut through this really fast. did she ever ranking because that helps us other abilities. she's number one in the 10 and under in the southwest. southwest is one of her weaker sections his first top kid, but she knows how to win issues number one. i said okay, when i come back i promise you i'll call and i'll take a look. i said please give me your information. he looks at me like sure she's going to call me. no chance. i did.

i went out and watched her. she is so highly motivated. i'm big on motivation. taylor johnson is her name. she's a lefty. and now the usta has invited her. she's in l.a. her parents moved so she could train at our training center in l.a. and she is 11. she's adorable. she just loves it. i have this other guy and trying guy and trying to get a scholarship. anyways, i love helping kids. they're fun and verify it. she was there. she gave me a photo of herself and says i'll see you at the u.s. open in 2019. [applause] >> were almost out of time, but before the last question a couple of housekeeping matters to take care of. first of all remind you of upcoming speakers. may 15, kerry gansler, chairman of the commodity future trading

commission. may 30, anna marie seanez, chief executive officer of girl scouts to talk about the 100th anniversary of pro scouting. june 4, gerald r. ford journalism or the guest speaker, chris mathews. second, there's an inert gas with a traditional npc mod. >> albright. my coffee. >> i'd like to ask everybody for a wonderful around us pause for a speaker today. [applause] and for all of you tennis stands out there, i is something very exciting that i would like to let you know anti-thank you that the usta has donate it to tickets to the 2012 u.s. open. these include seating and the president's courtside box, hospitality and the president suite, courtside seating in the u.s. armstrong stadium, access to all other courts in behind

the scenes tour of the arthur ashe stadium. we will be auctioning the thought of proceeds will go to her national press club journalism institute. the national press club institute is committed to helping working journalists include skills and encouraging journalists to scholarship. i ask you keep an eye on our website at www.press.org on information on how to bid on this. i do have one last question and i would like to ask her, besides her victory over bobby riggs, what was your most satisfied he big jury? >> first of all, that was not my most satisfying win. [laughter] it was most satisfied from a pressure point of view. i had a lot of pressure. it was about social. it was about tennis. tennis at the grassroots level and professionally exploded after that moment. i would say anything to do with teams. the international team play for

women, when i represent my country and anytime i want a world team tennis title, those are the ones i cherish. absolutely at the top. i like team spirit and the team kind of girl. so for me, it is the team. world team tennis we played for the new york teams for the chicago team. those are the ones i hold dear because i still have relations, deeper relationships with those people and also for fed cup and coaching was a real honor. [applause] >> i want to thank all of you for coming out today. we have some tennis balls we will close out with that ms. keane is going to lob out in the audience. >> notice the different sizes. this is our 10 and under initiatives. were trying to get organized. notice the colors. these are my