we just performed in houston at a 5,000 person outdoor event. we do have a culture component too. i think personalizing information, zooming in countries, having a cultural experience, drawing a connection between our cultural heritage and natural heritage and how our destinies are really one thing. there just has been so many, many people coming up to me in tears after the show, and i'm always just incredibly moved by their feedback of the project. 80% of the audience members say they experience a profound shift in perspective of our planet as well as global cultures. nasa recently funded us, awarded us a grant to use bella gaia in

an education program for k-12 kids, and we first used the art to hook them and engage them in the science, and then we follow that with both western sign tisk workshops as well as indigenous wisdom workshops. another amazing feedback i got from kids was that they said, oh, i've seen the gulf oil spill on the news, but seeing it like this is a completely different experience, and we had no idea it was like this. that's another story that i've heard of the real difference in how you tell the story. i might add also that the first female astronaut who shot the imax footage for the film, when she came back from space, she expected to have the imaxim

imagine to feel back in space, but when she saw the raw footage, it didn't make her feel like that. it was only when the orchestra was scoring the music for the film, and she was sitting there experiencing it with music that tears came to her eyes and she felt like she was right back in space. as they say in film, 80% of the experience is the music and audio. i'd like to close with tomorrow, 4 p.m., we have a 60-minute show at the auditorium, and i am going to give you a little sample performance, a nine minute thing for you now to get a little experience of it. thank you, all, so much. [applause]

♪ >> it's a beautiful, beautiful view predominantly blue background, and very, very beautiful. ♪

>> first time in my life, i saw the horizon as a curved line. for centuries, i have seen the light or absence. this was not what i told it was so many times in my life. i was terrifyied. ♪

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♪ ♪

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♪ [applause] >> thank you. >> thank you.

that really was a map that could make you cry. there's so many questions that i have, but time is very short so i think i'm going to throw it, instead, out to the audience, because i want you to have the maximum amount of time we have to ask. there's microphone runners who will be coming around. raise your hand if you have a question, somebody gets to you, stand up, give your name, direct question to a panelist, and we'll get through as many as we can in a limited time still available. anybody like to lead this off? yes. >> a wonderful presentation. i'm robin, and i'm with the legacy foundation, and actually, in the room, there's a map that makes you sad. we use data visualization to talk about our work and tobacco prevention and sensation, and there's a map of the u.s. showing tobacco statistics and

effects on the health and economy of the in addition. ed, do you know of any other significant examples of companies or organizations that are using data visualization to talk about their missions? >> there are many. i think one of the favorites, and actually, it relates to the point that david was making about appalachia, there's appalachian voices, and they take the mountain top removal, and the scale of the removal is hidden from people because it happens on the top of the wooden mountain. you don't see the scale of it. they traced the area of these mountain top removal mine sites, and then displaced that, and would say, okay, type in your post code or zipp code, and overlay that in the area you're familiar with. you end up with a mine the size of manhattan if you lived in manhattan. it draws over the whole of the island. where i lived in the

u.k.,-southern england. that brings home to you the scale of the problems by connecting it to your own local environmentment i think that's where these new technologies have become really powerful because shading in a map in different pretty colors is abstract to people. you know, yellow means it warmer than orange or i'm not quite sure. actually, bringing home information and portraying it in a sense that's perm to people i think -- personal to people is powerful. it's still something we're learning how to do. that's a good one to check, appalachian voices. >> great. next question. yes, please. okay. i'll throw it out quickly -- there's one? where? in the back? okay. a microphone is coming for you now. >> from wushz dc, used to work on a cop l of sat --

couple of satellite launch control centers. my question is are there astronauts listening to music when they are up there, and what kind of music? [laughter] >> i know that they do. >> what do they like? what's on the play list? >> well, i heard mike listened to enya. >> massage music. [laughter] >> yes, sir? >> [inaudible] >> privacy, google, ed? >> privacy question. i think this is something that we as the rest of the industry are learning as we move along. you know, i think we were having the discussion earlier about street view and how street view was launched here in the united states, a few years ago now,

with little fuss or problems, and we thought that would be the case around the world, and actually, different cultures, different nations have different views of privacy. they have different cultural constraints. the example i'd like to use is in the united states and in europe when we design a street view car, we put the camera a meter above the roof so you can see over parked cars, and you can see, you know, buildings and shop fronts and so on. in japan, the cultural norm is to have a large wall in front of your house. you don't want to have people see the front door, and having cameras on top of big posts was a big issue for them, and so we had to redesign the system, move the camera lower, so you see what someone sees walking on the street. we need to better understand what people's own level of willingness to share is and get people much more granular

control saying i'll share my location for you and in return get these services, but if i choose not to, it should be easy to make the choice and visible and transparent. i think that's where we come to. well, we need to be visible, say, well, we use this information you've begin us, and this is what we use it for, but if you don't like it, there's the switch that stops you from being able to do that. i think it's something that will get better at over time. >> ed, one of the big complaints, of course, is street view in germany was you picked up wifi signals and got all kinds of data data that google t mention they were picking up. >> yeah, that was a huge, huge mistake. we had -- the idea was to pick up signals because that's a good way of locating where you are, but one of the engineers made a mistake as well as picking up the identity of each transmitter and picked up the payload and

messages going across unencrypted networks. >> is that still happening? >> no, no, no, no, no, no, no. >> same in connecticut. >> not happening. >> okay. we got your word. >> yeah. >> yes, sir? >> ron simms from los angeles. can you just comment on if there's x amount of data today in the future with all of this new data. what is the growth in your storage of all the data? >> good question. think of your pc at home, and think of how that's grown in the last few years. that would be an indication. when we first bought pcs, we were not storing photos on them, downloading movies, tv programs, and the rest. if we follow that sort of pattern, well, you see that's doubling every few years. unfortunately, it's worse than that. this concept of the internet of

things, machine-to-machine communication. it's going to be a number of magnitude, thousands of times greater within just the next few years as these devices come online, collect more thftion. it's an ever-increasing hay stack that we need to try to identify the needle in. >> could i ask one question here of all of the panelists? anybody feel free to jump in. i think, you know, watching this, it makes you want to do something, and i think about, you know, every time i recycle my water bottle, and then i think about air-conditions in mumbai or the fires, i mean, where can an individual be on this? >> sure. >> i'm talking to you. [laughter] >> it is that kind of thing -- i think there's tendency, especially within education to segment out the way that we're

looking at the issues, and so we tend to think of the smallest possible things in the case of recycling water bottles, and sometimes it is a little bit like, you know, having an ore on the giant qe2, and you're, you know, trying to steer the ship, and i think the real opportunity that we have is to start looking at our education systems, think about how we use a lot of the interactive capacities and data collection we have to commit lives to redesigning civilization in a sense. i mean, it calls for nothing less. it's not the personal behavior changes that are not critical, connect with the large larger cycles of life, but that shouldn't assume guilt or frustration, but it's a matter of shifting the qais -- ways in which we think about ourselves and society with logical systems, and once you see that and you see the brilliance that people are really capable of exhibiting when they design and innovate with that knowledge, it's

profoundly inspiring, and i think the more we can use our tools to be able to help people to see the big picture and make connections, the more we are doing our job. >> clearly, if you're at aspen, you are evan gelizing. how do you get information if you're not tuned into every tweet? >> i forgot the mention in the presentation that i had an experience on the washington mall, and i was just setting up to perform, and this man was strolling through, and he started talking with me, and we got into a heated discussion about climate change, and after several minutes where it was going nowhere, i just asked him to take a seat, and so he watched the show, and afterwards, he came up to me and says i think you changedded my mind, and he walked away. you really have to become more

creative in the way that we present information and don't under estimate the way we feel. humans act on how we feel, not think. >> your grant from nasa for was k-12 education. is the hope with the younger ho horse? >> well, i'm taking an everything approach. yes, the education is specifically for k-12. obviously, kids are the next generation, and kids can affect parents too, but this show appeals to all generations and all families and a lot of our entertainment shows are for families, and our goal with this is to make a broadway blue man group type of fixed theater where it can be an activity for tourists to go see. i think there's a real want and need for it. >> david?

>> just on that note, a lot of the presentations i give, when we encounter people, every strata, and i think the problem is we've become so convinced that we're separate from the broader non-human world that climate change is a political strawman, and as soon as you say it, you biforkate the audience, and i don't care if you believe in climate change or not. are aware of what's going on with the ocean, land use, soil around the planet. there's huge planetary possibilities for recognizing boundaries, and the minute you walk horns over the contentious issue, you lose a lot of possibility for creative engagement, and i don't think there's a lot of people on the planet that want to take down the biosphere or make it possible to do business on the planet. we need ways of moving beyond the bipartisan dueling approach to help people to recognize there's a lot of stuff going on,

and if climate change is not your thing, maybe you care water reserves are tapping out in the world. we have to see it systemically. >> the ceo of wal-mart talked about what they were doing to affect things, things like shrinking the laundry detergent bottles so you are not trucking water around the globe. where do you think the major points of leverage are? corporations? ceos, kids? i mean, where is that? >> i think the individual on their own, and this goes beyond recycling their blase tick bottles, the individual needs to understand their impact, what they can do, and realistically what impact that has and if they worked with their neighbors, town, and city, what impact does that have? that comes back to the idea of the data and visualization. you are slowly seeing people making use of smart meters and

visualizing how much energy they are using, and how by altering the lifestyle they reduce the amount of energy, and you're seeing small sorts of social networks building with people who have meters combining efforts and sharing, okay, i go out during the day, i'm not using electricity while i'm working. you make use of it. when you have that insight through the information that you're gathering, and you can visualize that information in a way that people can understand, then they can start to make differences. it's got to be more than just me as an individual. >> uh-huh. >> i think it's culture. i think mary evelyn tucker said we need culture of ecology. there's no greater change agent than when something is habitual in a culture and understanding and interacting and socializing with the data and translating that into action, i think that's really where the leverage will happen, but certainly, i believe in all approaches, political,

business as well as bottom-up culture to the masses. >> i think some of the problems are so intense at the moment, we don't have time to wait for the kids. there's a tendency to say have the kids fix everything, but it's the responsibility of everybody here to figure out, especially within the corporate world, how to work with these things. one of my favorite insights of fuller was that we really shouldn't try to seek to reform men and human beings. we'll be frustrated. if we reform the environment so that we're living in integrity with the capacity of the planet to support life, then it becomes easier for us from a design perspective to help people to do the right thing, and right now, we are trying to reform human beings by depending on politicians to do everything. >> saw where that went. >> these are design issues. stop leaning on the politicians to do everything. we have to be the creative ones to figure out how to go about it. >> another question here.

>> i think bella gaia is wonderful. do you have other areas to look beyond the earth? >> certainly. we have the sun as part of it. the new fdo mission of nasa is capturing amazing images of the sun. i don't know if you saw the sphere protecting the earth from our solar wind, but it's a beautiful, beautiful visualization, but, yes. bella gaia is part of the universe. i'm trying to bring context to the human world by giving that larger perspective, and certainly, why not bring that context even larger as the earth and our universe, and in this living universe. our universe is so creative and so alive, and it is not set

apart. the earth is one expression of that. humans are just one expression of that. >> all right. i just wanted you to go smaller, look at brain science and images coming from human health and the body, coming from within the body going back out would be very exciting. >> absolutely. i would love to do that. it's all the same. it's all the same thing. >> as we wrap this up, one -- end on a hopeful note. is there a project that you can hope for and think of real quick? >> mine's pragmatic. i have a smart phone and choose to be tracked, and that data is used by google to give you driving directions to avoid congestion, and therefore, you use less gas, create less emissions. simple thing, but as david said

it's engineered as a solution. i think there are many more opportunities like that. >> david? >> i'm actually excited about the new science standards coming out from the national academy of sciences next year. it really emphasizing looking at cost cutting con cements across -- concepts across disciplines and engineering as much as the concepts. there's an opportunity to help especially students to start recognizing what it looks like to apply our capacity as humans to recognize patterns and design things in a much more interesting way. >> get a holistic sharing of information. >> absolutely. >> want to close it out here? >> i'm hopeful for really striving to create a culture of ecology, to reinvent a global ritual that connects humans to nature. we have the olympics, but we need something equivalent for

establishing perm connections with our -- personal connections with our earth, and we are beginning to realize that and have the information, the technology to do it. we just need to implement it. >> well, this has been really amazing. thank you so much. be sure to stop in and see the full performance at four o'clock tomorrow. [applause] thank you.

>> i'm not a habit of breaking my promises to my country and neither is governor palin and when we tell you we are going to change washington and stop -- for some unlike your generation to fix you can count on it. [applause] we have got a record of doing just that and the strength, experience, judgment and that want to keep our word. >> you have stood up one by one and said enough to the politics of the past. you understand that in this election the greatest risk we can take to is to try the same old politics of the same old players and expect a different result. you have shown what history

teaches us, and in defining moments like this one the change we need does not come from washington. the change comes to washington. [applause] >> c-span is aired every minute of every major party conventions and 1984 and our countdown to the conventions continues with less than a week to go until her life gavel-to-gavel coverage of the republican and democratic national conventions live on c-span come c-span radio and streamed on line at c-span.org starting monday with the gop convention with new jersey governor chris christie in the keynote address. also 2008 presidential nominee senator john mccain and former governor florida jeb bush, democratic convention speakers include san antonio mayor polian castro and first lady michelle obama and former president bill clinton. >> republican national convention starts on monday. up next, tampa mayor rob

buckhorn on the importance of hosting the convention. >> this is the biggest thing the city has ever undertaken by a long stretch. all of you know we have hosted for super bowls and we host an unusual invasion every winter in the form of the -- and we are as well-prepared as any city and country to host an event of this magnitude but this is a big deal. bigger than anything we have ever done by a long stretch. if you multiply although super bowls together, the magnitude of this in the number of moving parts involved in this process would far surpass that by probably six, seven, eight, 10 bowl. the security issues are unique to this event and that is why this is determined a national special security event and so you're going to hear some things we have not been accustomed to dealing with over the super bowls we have hosted that this team you see in front of view as

well as the partners and colonel ed duncan from the hillsborough county sheriff's office we had could not have done it without the help of david gee and the acs though. they been absolutely wonderful to work with as have all of our other partners in law enforcement. you see chief castor and blue and colonel duncan and green but in reality those uniforms are purple. because they truly work that well together. it is to interchangeable agencies and we could not have had better partners in this than the sheriff's office and i tell everybody that so colonel duncan thank you on behalf of the blue team for all the work the green team is doing to help us. there will be challenges. we all understand that. there'll be traffic issues. there'll be congestion. there will be security concerns. there are potentially will be confrontations. it is the nature of these kinds of events in a post-9/11

environment. there will be significant security issues involved in this. as we make sure we protect the nominee and we protect the people that want to calm as delegates to the event and those that want to come to offer an alternative opinion. we aren't choosing between the two. we don't care what folks are protesting about. that is not our job. we are not here to pass judgment. we are not here to care about the politics of this. this is an economic development opportunity for this community the likes of which we will never ever see again. let me tell you a little bit about the scope of this event. other than the olympics this year this will be the second most viewed television event in the entire world. this is tampa's opportunity to shine on the world stage like will never get again and we have never had before. it's our time to tell our story and to tell the world what a great place this is to grow your business, to build your business

and to invest and buy real estate and move your family to visit, travel and enjoy the tampa experience that all of us know because we live here. folks we are never going to get this chance again, ever. i think when we look on -- back on this taniesha now they will say this was a time when tampa played on the international stage ix it is never done before. this is their coming-out party and i think this will transform the city in the eyes of the world in more ways than we can ever imagine. so we are not here to discuss how we got here. we are not here to discuss politics. we are not here to discuss ordinance. we are not here to discuss romney or romney phil. we are here to help prepare you for the four days that this event will be in our city. and we want to have a healthy discussion and we want to have a respectful discussion and i want you to know and hear from all these people each of whom have pieces of this whether it's the tampa police department or solid

waste. there are so many moving parts to this that i want you to know each and every one of them and i want you when you leave today to have a better understanding of number one what is taking place in the amount of study and preparation that has gone into this by the folks you see here but more importantly what to expect in the week of the convention and how you can plan your lives accordingly. we want to minimize the impact on you but we all recognize there will be an impact on this community but the benefits will far outweigh in the long run for short-term impact that we will all have in and the minor inconveniences we will have. >> the republican national convention starts monday in tampa. the keynote speaker will be governor chris christie of new jersey.

>> the chairman of the national hispanic leadership agenda says that both major parties need to earn the latino vote. up next, the hispanic community addresses policy issues they want highlighted in this year's republican and democratic conventions. on the national press club, this is just under an hour. [inaudible conversations] >> i am the chair of the national hispanic organization and executive director of the labor counsel for latin american advancement. the 30 most important national latino organizations in the nation. an organization with members

across labor education and the civil rights sectors. nhla is unique, uniquely positioned to present the 2012 hispanic public agenda on behalf of the latino community as a whole. i would like to introduce some of the organizations and we will be available to respond to some of the questions you may have. ferd-cadima, the legal united latino citizens with the national puerto rican coalition. jose called run with the hispanic preservation, yanira cruz with the coalition on aging, serena davila with the hispanic association of colleges and universities, michael with a national the national hispanic media coalition, zuraya tapia

with the hispanic national -- and on our ozonia, alicia diaz with the cuban-american national console. i'm going to ask all the representatives to calm up here it's to answer some of the questions in the presentation please. the importance of timing of this agenda is unique. the latino community has been the target of content attack. they have been making the daily life for some of our families unbearable so today we start here together in unity to say enough. enough to the constant violations to labor rights, human rights and civil rights of the latino community. and most of all the legislation in the nation. enough toward the border suppression that is taking place

in the nation and excluding latinos from the democratic process. enough to an educational system that excludes latino children. enough to the hate crimes against latinos in the nation. enough. [speaking in spanish] [speaking in spanish] [speaking spanish]

>> this is why the work of the nhla is more important than ever. we are an aggressive coalition that will hold them accountable for their actions and policies in the input they have in our community. it is very clear the latino vote has become a decisive force in national elections and we only keep growing. both parties need to earn the latino foes. both parties need to earn the latino vote. initially we met with the policy platform committees of both the nrc see and the dnc see. we will be traveling starting this sunday to tampa to the rnc convention and from there we are going to the dnc convention to ensure that republicans and

democrats address hispanic agenda recommendations as a party for the next congress as well as -- with regard to congress, we intend to hold them accountable for a promise or the lack thereof in the areas of this agenda. we will issue a two year progress report outlining what issues have been advanced and which have not. it is through this report that we will inform and prepare latino voters in 2014 and 2016. both the convention and the 2012 election nhla plans to meet with republicans and democratic leaders on capitol hill, the white house and the president and governor romney to secure the commitments we are aligning here today. by adopting his party's party leaders have an opportunity to gain the political support from latino community and key organizations around the

country. at nhla we have a number of communities and working groups with experts in each one of the areas that we will present today and the clear recommendations for the entire nhla body. these committees are education, civil rights, immigration, economic empowerment, government accountability, and we are going to hear some of those recommendations today. you will have copies of the public policy agenda in case you want to take a closer look at those recommendations. in the case of the economic security and empowerment it was clear that the latino community was hit the most by this recent recession. the best example was the median household being the lowest at around 5000 in comparison to 100,000. we recommend the following. greater access to -- preserve

and grow opportunities for latino owned businesses to contracting and subcontracting opportunities, provide pathways to sustainable home energy and combat predatory lending practices, defend the right to collective bargaining for workers and the working class and support the gender equity in the workplace among others. i would like to introduce james ferd-cadima to present our policy recommendations on immigration. [applause] >> good morning, folks. my task here is to go through the education priorities we have selected as a body. there are are -- as can be found on line in our reporter and airport you have here in the audience but to walk through. the two main items that i think both parties should have in mind as we move forward our k-12

education. there are three separate conversations around k-12 education that are going on whether it's the reauthorization of the elementary secondary education act whether it's the flexibility application that the department of education has approved for states around the country for the next two to four years or whether it's the federally supported state consortia for for the states are broken off pretty much into two different camps to discuss very important education topics. any of these three passer key critical outcome measures of success. in messenger on behalf of the latino community that progress is measured, student progress is measured through multiple measures. we must not abandon a rigorous accountability stem for all students and we cannot mask data that shows disparities for english-language learners, migrant students and of course students of color. the data in subgroup data is extremely important. we must not drop to a percentage

plan approach which many of these debates are considering. i must have accountability for all students in all schools, not just the bottom of the -- federal count abilities that federal count abilities that attach the lowest performing schools essentially the bottom quartile of all schools is critical. we must have every drop of fact tree in the country, schools that have less than 60%, be accountable by federal actors and violate any school that has a substantial achievement gap must count for purposes of federal accountability. without these three critical opponents any deviation from 100% accountability is untenable for the latino community. we must invest and invigorate the college and career ready curriculum and standards going on around the country. that his critic important for next generation of assessments, teaching models and outcomes for all students. last, we must -- do we have failed and we must solve the issue of diagnostic -- for

english-language learners upon entry into a school but also as we progress. we must have reliable indicators of their ability love to listen. >> read and write english. these are all critical opponents. they're heavily invested in a -- and any state consortium commerce edition going on around the country. these are critical. as to the federal role in programs for education is absolutely essential the federal government continue to fund and extend key federal programs to meet the needs of latino students whether they are pre-kate programs such as headstart seasonal headstart and -- whether the k-12 programs such as title iii of the elementary secondary education act that affects and improves education for english-language learners english language learners or whether it's title i part c elementary act for migrant students. is to college there tremendous progress to make a difference in latino slides including trio -- these are colleges and programs and of course increase

investment and hispanic serving institutions. base of the colleges where latino students are attending disproportionately and they need our attention. lasted over education and vocational training skills are important as well so we look to aggressive enforcement reauthorization of the workforce investment act to help people find new schools but also learn adult basic civics in the modern economy. these are tremendously important topics that include -- and these are the priorities for both parties in the years to come. [applause] >> i've also been asked to cover immigration so let me go through the top lines of the immigration recommendations we are making to both parties. a measure of success for the following four topics. we must maintain a fair path to deferred action from removal. this today is known as dhaka,

deferred action for childhood arrivals. this program that was unveiled will only exist for two years. took to the next administration and the next white house in the next dhs to continue this in a path in an order that is fair to all potential. we must also enact the d.r.e.a.m. act in part to give all these undocumented students a path and citizenship. however immigration does not affects just young people and you've. it is facts the entire latino community. [inaudible] unites families and allows workers to enter with rights and protections that safeguard our entire workforce. that is essentially, essential, and absolute that cannot be mediated from regardless of the politics we will see in the coming campaign, comprehensive

immigration form in the next congress. the next white house and commerce must whirl as its lead. last in the wake of states like arizona with the s.b. 1070 in all of its clones around the country the supreme court has spoken with clarity. in the wake of a supreme court case that upheld federal preemption overstayed immigration laws and struck down most of the arizona law, we must curtail this and find new ways to curtail state and local enforcement of so-called state immigration laws are local immigration laws. these types of laws lead to racial profiling in unnecessarily strained relations between police and latino communities. from our perspective any of those proposals are nonstarters so with that we will hold both parties and all benches of government to the standards in the years to come. thank you. [applause] >> thank you jim. i am the vice chair of the national hispanic leadership agenda as well as the national

director of the league of united latin american citizens for congress talk about civil rights and government accountability this morning. i have have to say in talking and talking about civil rights we believe that this portion of the agenda is absolutely critical to ensuring that the rest of the recommendations in the agenda are actually available to our trinity because without aggressive enforcement of civil rights we do not have a level playing field and our community cannot take advantage of the opportunities in education, the economy and health care and many business opportunities and many other parts of the agenda because the playing field is not fair right now and there is too much discrimination. a lot of it is potential. the federal government congress and the administration of the primary three-course for fairness. without an aggressive enforcement of our civil rights laws we induct being discriminated against across the country at the local, the state and often even at the national level. we have got to do something to make sure our community does have fairness and that is what

the principle role of civil rights is about. starting with voter identification requirements and voter suppression efforts. we have seen an incredible effort by states in this election cycle to try to suppress latino vote. is probably the worst we have seen in a long time. our organization started out fighting against the jim crow laws and it's disheartening to see many states trying to reenact laws that are designed to do the same thing basically from voter identification to effort to try to get third-party groups like the national hispanic leadership agenda organizations to keep them from engaging in voter registration process to our outright throwing latinos off the rolls because it's possible they might not be voters that our citizens and yet using the databases that are so outdated they have turned out to be 100% act or it. we need to make sure that voter suppression is stopped. we need to support legislation on a constitutional amendment to reign in unlimited corporate

money from our government. the more money corporate money influences our elections the less the people, the latino communities in other communities have a right to say who gets elected. we think that support to change citizens united, to make sure that the real power lies within the people to vote. we need to safeguard the continuation of the census bureau data collection efforts which is indispensable to enforcement civil rights and fair allocation of federal funding. we know that if we don't have good data we are out of sight and out of mind and we cannot prove there is discrimination taking place in right now their efforts to try to prevent the census bureau from collecting the needed data in our community. we are posted at and we hope to defeat it. we want to also encourage the federal communications federal communications inquiry into the extent of the effects of hate speech hamidi and support the fcc policies to expand media diversity. this is one of the secret ways

before using to keep latinos from realizing the american dream. they are using hate speech on radio to denigrate the community. they are revving up others against latinos in preventing opportunities, and we are continually dismayed at how badly these laws against the media hate speech are in force. it's only the extreme cases that get policed and most of the other folks can say anything and get away with it. and thanks to the efforts by many of the hispanic national leadership organization by putting political pressure against the shows are we able to get some of them off. i think we need to do more and better job of enforcing that. terms of diversity in media ownership unfortunately we have gone backwards in this area. there is less diversity and ownership as there were years ago. this country soon to become a minority population. we cannot go backwards. we also have to support efforts to ensure they u.s. department

of labor and equal opportunity opportunity -- employment opportunity. if they don't do their job then unfortunately we have seen that these discrimination will run rampant throughout the united states and as you know it's been heartening to see in the last four years more aggressive enforcement that has made a huge difference and we need that to continue and not to decrease. also legislation that cracks down on -- so this this is something we are extremely concerned about especially with the efforts by states in police immigration laws even though it's not their authority and what we have seen it becomes an excuse to target people of color especially latino so we have to prevent racial profiling at the local and state level. provide efficient funding to implement the justice that. this is critical for seniors. maintain the act against

violence including the protections for undocumented him at and end domestic violence. we can't back off on the violence against women act and to increase efforts across a better government to ensure language accessibility standards are carried out and all conducted activities including past and poor performance like the homeland security and other recipients of federal assistance such as the state courts prevented to make sure governments successful in our committees and we are disheartened by the english only legislation out there trying to close the doors of opportunity to our community by denying them access to our governments across the nation. finally nominate and confirm judges that demonstrate expanding or preserving civil rights legal protections and growing diversity in the country. this is critical. the judiciary is the court of last resort for our community to sustain our rights as guaranteed in the constitution for many many examples. we have to go to court to keep our rights in place and the only

way they can do that is if we have judges who appreciate their role in this regard and sustain it. i'm going to talk a little but bit now the government accountability as well. one thing that is really important about government accountability not only our employment opportunities, great employment opportunities for community but we have to make sure that we realize the fact that the government can only serve our communities if it reflects the diversity of our communities and when you look right now only 8% of the federal government is latino. 16% of the u.s. population is hispanic. that 50% is the highest gap of any community in the country. this is an incredible -- incredibly unfortunate. what we have seen is some of these agencies especially like the department education which is under 4% in the health and human services under 4% those agencies are so vital to our organizations and communities and if they don't have latino representation to be able to

effectively serve those communities. that is good to change the sum of some of the recommendations we have substantially increase the number of hispanics in the federal work horse including senior positions through standard recruits staff development creating a pipeline of candidates for all levels of federal government. this is an area where organizations are willing to help out to help get the word out about these job opportunities. and want to hold agency leaders accountable for tangible increasing the hispanic hiring. this is up to the federal government to hold fair hiring managers accountable. we need to aggressively enforce their own goals that they have put in place so hiring managers can continue to just get along and go along into the same old thing without facing repercussions. finally we need to support critical issues such as contract building increasing federal contracting goals for small businesses improving enforcement and equal access to grants across federal agencies so key

areas we can work to try to improve government accountability. without further ado let me introduce yanira cruz. [applause] >> thank you. good morning. i am here to speak with you a little bit about health which is a critical element across all of our society. in particular to the latino community. in fact it's an area that affects each and everyone of every one of us every day. the bottom line is that if we are unhealthy we are not protected and it affects, it affects important aspects of our lives. whether we are the patient with a chronic disease or a family member or caregiver who takes care of their sick and loved ones we must work to drive down health care costs in our nation. we also need to reverse existing health disparities especially latinos. for work at the national hispanic council on aging we see the issues of health as the root

of everything we do. we know that diseases don't occur overnight. several stages take place before a person's health goes down the road of no return. promoting and creating access to affordable preventive care and services is key to promoting health equity. as well as helping bring down general health care costs. a health care system with healthy people is not as costly as one with individuals with chronic diseases. at the core of nhla help policy recommendation is a focus on access to care particularly access to preventive care or for that that it is widely believed that a first step is ensuring a full implementation of the affordable care at. while the affordable care act is not a silver bullet, it is moving us in the right direction. it is addressing the factors that lead to health disparities especially among those who need health care the most, children,

pregnant women and latino seniors. the affordable eight care act is a wonderful job offering affordable care to these groups especially older adults by eliminating preexisting conditions and protecting them from health insurance company abuses. in terms of seniors health we applaud the affordable care act for strengthening medicare by eliminating waste, fraud and abuse impacting the system. increasing relief for seniors or so-called -- who are in the so-called doughnut doughnut hole is also important in providing increased preventive benefits such as free screening and annual check-ups. there are other parts of the lot that we would like to see strength in. one example would be finding a way to implement -- to provide patients with affordable and accessible long-term health care insurance plans. while there is a long ways to go until we find them perfect the

law of the affordable care act has proven that her country cannot delay any longer improving the quality of health care and health care access for all americans. another aspect of the health policy we have included in our recommendation is the need for more competent, competency in the health care industry. we know there is much more at risk than just being lost in translation. when it comes to health and action between a patient and a health care provider. we know too well that cultural competency isn't simply about the language. rather it is acquiring specific knowledge and understanding about a community we serve. is about creating it on, establishing a relationship and securing a level of trust with the patients we serve. this way patients have the information they need to make

informed health decisions. closely tied to this is the diversification of the health but care work towards force creating opportunity for a teen now health care to serve their communities is not only gratifying but another important factor in addressing health inequities in our society. the bottom line is that as a matter of public health and common sense we must take action to ensure hispanic communities have the tools and resources to be healthier. healthier communities can focus on other important issues to make the country stronger and it is with that spirit that we have set forth the policy recommendations. we believe that this recommendation will help move the needle significantly if implemented and therefore we strongly urge policymakers to consider them and work with us to make this a reality. our next speaker josé will give us some --

[applause] >> thank you. this is latino agenda. i am josé calderon from the hispanic -- it's an honor to be here and i want to thank you for taking time from your very busy schedules to be with us to present this incredible agenda that is representative of an incredible effort by the 30 leading latino organizations across the nation's debt of come together to make sure our community has a voice that has one single voice and policymakers across this are listening to what that agenda is and what that voice is. ultimately at the end of the day what we want whose agendas public officials adopt this agenda and understand that there is snow americo without latinos. there is no american success without latino success. we know from the work we do day in and day out across cities, across town, across our nation,

that our success is intertwined with the fate of the latino community so when we have a thriving america we must have a thriving latino community. on that front, we actually have some very good news to share with you. we know that we have the fastest number of small-business owners across the nation. latino small business owners are working very hard to revive our communities, our cities and their towns and at the same time our labor force is also very strong and helping to expand and rebuild our cities. we also have an increasing number of latinos going to colleges and universities in graduating with high-quality degrees. those are great stories we need to communicate to the public at large that if we build on the successes and get our country back on the road to recovery we must invest in the latino community. we must invest in the latino

community and that support is outlined in this agenda. in the 2012 nhla hispanic public policy agenda so again this campaign to ensure that this is implemented and carried out why are policymakers in both parties begins today. we will not -- until we secure commitment from republican and democratic leaders and ultimately see these policies enacted. this is the first step, so i'm here to share with you that as hector mention we will be at the rnc sea and the democratic national convention as well as far as the republican national convention we are bring the same message to them so on monday august 27 at 2:30 p.m. we will be as good schomberg room in tampa florida to present this agenda to republican leaders. we will be convening there for their convention and the book forward to that conversation. similarly we will be at the democratic national convention on tuesday september 4 from

10:30 to two elevenths and the 30th of back effect their museum of modern arts in charlotte carolina. this information will be on a web site we will put up here surely that encourage those of you attending to join us and make sure we speak with one voice as one community and make sure these leaders hear us loud and clear. thank you again for being here for the campaign and we look forward to your questions and answers. thank you. [applause] >> i would like to ask all the leaders that i mentioned to help us answer some of the questions. you are experts on a number of different issues so i want to have everybody here --

>> as i mentioned in the opening remarks we have 30 national latino organizations and expertise in a number of fields. we come together to debate and strategize toward our national public policy agenda. i will open it up for questions. in english or in spanish? >> yesterday the gop incorporated into their plan their support for immigration laws like the one in arizona and i was wondering if -- if we have started from this point? if you are going to talk to them at the rnc commission but is there any middle ground? we have these kinds of signals signals -- [speaking spanish]

>> i'm going to answer some of those but an opening statement, on a number of issues particularly immigration -- [inaudible] we are here to say an open dialogue to see how we can move the nation forward but as i also said in my opening remarks we are here as a coalition to say enough is enough. we are going to move the agenda forward to make sure we have it better -- [speaking spanish]

[speaking spanish] >> i think the platform that you mentioned is just the tip of the iceberg. i think there are extremis and all parties across the political spectrum. that doesn't necessarily foreclose the conversation. not every party is filled with extremists. there are people willing to have a reasonable dialogue in every party. this debate cannot be had with someone who is politically expedient but based on what the supreme court handed down so any of those platforms must be refreshed, reviewed and matched against what the supreme court ruled in arizona v. the united

states. again the federal government has significant power over states that choose to go there. their future cases to be had and future nuances to be had here but as of now just because someone has been extremis -- stream is platform, we are able to find a reasonable and common sense solution. >> thank you. i'm a correspondent for the hispanic outlook. i am going to be going to both convention so i will be interested in your approach with the different parties. the parties are different so are you going to emphasize different things in your presentation and what kind of a commitment are you looking for? and by the way i too think you have to watch the this been on the supreme court. there were 14 points in 2010 and

the supreme court denied three of them so to say the whole law was illegal, think you have to be careful not to spin it so that you are vulnerable to people saying oh my god. >> it was important to connect the latino vote as i said my opening statement. bullyers 70% of the population now and we will be -- the latino vote will play a central role not only now but in the future. they are connected to our communities. we have members, we have chapters, with councils and community-based organizations. we are vibrant community and we are in touch with every single town in the nation and we are in constant communication with our community to inform what is happening in the nation and in

the communities. i mention something about education and i will -- on education. [inaudible] >> i think to emphasize what hector was saying regarding the voting power of the hispanic community and we want to also be bringing this agenda to policymakers and we also want to bring this agenda to the community. obviously comes from the community because we represent the grassroots on so many different levels but it's important we have an engaged voting community as well informed around these issues and they are voting as a result of these issues and voting for the best interest of themselves, their families and their communities. in terms of commitment we expect both parties to follow suit, to follow through on this agenda. we think again in this agenda we

will present the full point of what this agenda is to the republican convention and the democratic convention. both parties have a stake in the well-being of our community and both have to respond to that community so it's critically important that we don't hide anything. both parties are accountable to our community so that is the answer to your question. it's critically important we send that message at all times. >> a question in the back. >> i guess i'm just trying to get a sense that if you do not get the commitment you're looking for as you have heard it put on their platform where they stand on immigration, what is their next step then? does that mean an active campaign against certain candidates? >> this is our consensus-based

commission -- our recommendation there will be cases where both parties not raised to the occasion. as you pointed out a platform that disagrees with our core platform. it will become the metric and is than this find up what we will do in years to come so the next crop of those that to get elected into congress we will look to them not pay some of the party platform was in 2012 but we will look to the actual votes they record on the floor of the house in the senate. we will also look at agencies and see what they do with the regulatory power and look to the white house to see what they do with the power that has just been granted by the electric. this is what drives, what we look to in the future. this puts those parties and future elected officials on notice. there are multiple ways we have seen it, so if the d.r.e.a.m. act is not an act of there are lesser included one such is his doctor that we will look to and be mindful and put all the future on notice of what's important to us.

>> i would like to respond to that as well. serena with a spanish association of college and universities. we will also continue to work with both parties to work significantly on the d.r.e.a.m. act with senator durbin and then senator rubio. this last time around he was trying to bring forward some sort of d.r.e.a.m. act so again to emphasize the bipartisanship whomever is willing to come forward and help us with this platform that is what we will do. in spanish -- [speaking spanish] >> we must keep everybody accountable. for example to make sure we have an answer from the romney campaign, yes or no.

we cannot get an answer to a simple question that is important for our community and in this process we are going to be very strong collaborating with the media to make sure the message's clear enough. >> i wonder since you say that this is basically to put people on notice, the officials on notice about what's important to the hispanic community and leaders what should we take for the fact that there is the omission of abortion from this agenda in what we tell the convention about a constitutional amendment on abortion and particularly in the issues of rape and? if i could at how you fall on the issue of abortion? >> i think honestly this agenda is a consensus agenda. the way we go about developing this, has to be a substantial

agreement by all of the organizations and some of the organizations we have on the political spectrum range from very progressive to very conservative so what what you you see in this document is amazing because all of these have been submitted by a broad coalition of organizations and so if you see something missing is perhaps because there was not substantial agreement on that issue. the system in every organization is now working on each of these issues. our organization is focused on making sure there's opportunity for women to be able to make their own medical decisions but that is our organization consensus. we are each individually going to reach on the issues important to our organization separately. what is really important is it's not just for the policymakers. it's for the community as well because we want them to be armed with the information they need when they talk to their representatives and ask for positions on issues. they have got a great talking point in understanding with their key issues to impact the

end -- success of our community and get a better sense of how that member will respond. that is why it's not just something we will be distributing at the two conventions but giving it out to all of our memberships in organizations which are getting this across cars systems to make sure the communities are informed about the issues as well. thanks. >> have you requested or have you been granted an interview with governor romney or his vp paul ryan for your agenda and if not, who is your partner in a republican partner who is going to be there when you present that agenda at the convention? >> as you know the republican convention starts with our strategy. we are not only going to request a meeting with governor romney

and a meeting with the president and request a meeting with the leadership of both parties to make sure we engage with both parties. it will be part of the process and again it's very important the world that the media plays in all these conversations to make sure we know where they stand and their positions in the community. [inaudible] >> we are talking to a variety of people and i prefer not to give you specific numbers but i can tell you probably did we have contacted 10 to 15 different people within the party to make sure that we had a conversation. we are trying to be very open

about the dialogue but we have been very aggressive obviously. there are a number of issues we need to discuss and we are going to talk about those issues that we confront having that conversation. no cleaning is set up yet. no meeting is set up yet. >> my question is, without specific benchmarks, how are you going to hold people accountable, because as my example, i was part of -- in the 1970s. we got access to the transition team personnel files. we had a lot of clout in terms of federal people and we found all the hispanic -- in that do not consider filing they actually pulled them out and reclassify them. weep pushed inside. we have help outside and i guess where's the pressure going to come and what are the benchmarks

to say that you succeeded in and what you did? >> our committees and working groups will share some of those. >> i'm going to give you one specific example when it comes to hispanics in the federal government. opm in july released a report that shows that in the last year, the increase of hispanics in the federal government has only counted 2.1%. .1% might be a significant number for a gymnast to win a gold medal, but it's not really an number to be very proud of if you are trying to increase and really make the federal government according to what i've president obama said what america is all about. there are all those metrics out there and we are going to use them and we are going to be thinking about maybe reissuing the report we issued in 2006 in

which at that point during the president bush administration, they had gained a 2% increase in hispanic inclusion in the federal government and we gave them an f plus. so there certainly are some data out there that we are going to be utilizing and was again because we are a nonpartisan organization, we are really going to look at this from the point of view of what is important to the community and one thing that is very important to the community just like every community in america is jobs. [speaking spanish]

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>> you zuraya tapia hispanic national bar. [speaking spanish] [speaking spanish] [speaking spanish]

[speaking spanish] [speaking spanish] in terms of some of the meetings we may have in the context of -- is part of our agenda and creating enforcement for our community. the point that is important to emphasize is that we meet with all the secretaries of state during the administration.

we are going to continue to have initially amazing with all the secretaries of state to discuss the specific parties in this case of making him a gration, education and that is where we have the conversations. ..

but will continue. simply emphasizing the importance of our agenda, of both parties come in importance to the president of the united states, wherever that may be enriching education goals. it's only going to continue to grow. many of us have small children were emphasizing spanish at them. the language will continue to grow and will only be more and more porton for politicians and companies of all sectors. >> eric redrick s., national council. book, the latino vote is huge. 50,000 latinos turning 18 each month. half a million every year is going to be huge. the issue that affects them or thinks they know, issues with thoughts of mobility.

target a foreclosure, unemployment, et cetera. lots of movement. i think there's a number of organizations around you that a voter registration drive enough for, all of which is crucial to the accountability question raised. we know there's lots of energy amongst voters in young latinos who are about to turn voting age and pay less attention to to issues, whether it's the dream act rather issues we talk about. sue is a critical time for us to be engaged as we possibly can be and i think were hopeful that the latino vote will turn out in large numbers this year. >> there's a number of the members of financial aid are also part of the latino people. in which record made at the county level and voter registration, border protection.

billy tino community is under attack with civic dictation as they. we need to elect latinos and remember this is not only presidential. a lot of the border suppression comes from the states. a lot of the anti-worker legislation comes from the state. >> my question is are you disappointed that president upon this failure as you promise? in a disappointed with the way he has handled that information for us? >> we've been very aggressive with the president.

>> yes, yes. we've been very clear in public on the issue. it didn't come true. we've been extremely aggressive with the administration to make sure that we get immigration reform is very well documented. with immigration reform i think was almost one year ago when nha requested the meeting and we say there is still something we can do. we said no, it was initially the market and today recognize the grave were out to train students that it's a good step in the right direction. [inaudible]

>> i mean, i think iowa in -- [inaudible] [speaking in spanish] i would say certainly there's a level of disappointment on some levels, right? but if you look at what has happened over the past year, the deferred action plan, the programs, also the fact that the justice department has gotten involved in arizona, which is a positive for us. so there've been some steps in the right direction, things we've been asking for from the onset of the administration. certainly it's kind of a mixed bag to answer your question. i'm certainly happy with the way the administration has moved on immigration over the past year. [speaking in spanish]

[speaking in spanish] >> i'm going to take one more question and maybe if you want to take questions in the room. when my question. so this sunday we are going to head to the republican national convention. and after that led to the democratic national convention. we are here to collaborate. so when we vote with the republicans can will ask them why they go to the republican party, but there was no help to help us get a room.

this is the beginning of a more intense collaboration. moochers classiest and i look forward to answering any questions you wish to ask. [applause] [inaudible conversations]

>> thursday, a farmer cannot alternatives to traditional public school. the national education policy center will discuss options including online classes and homeschooling. live at 10:00 a.m. eastern on c-span. >> i am not in the habit of breaking their promises to make century and neither is governor palin. when we tell you we are going to change washington and stop leaving our country's problems for some unlucky generation to fix, you can count on it. [applause] and we've got a record of doing just that. and the strength, experience, judgment and back button to keep our word to you. [applause] >> you have stood up one by one and said enough for the politics of the past.

you understand that in this election the greatest risk we can take is to try to same old politics that female players and expect a different result. you have shown what history teaches that, that it's defining moments like this one when the change really doesn't come from washington. change comes to washington.

>> the republican national convention starts on monday. here's tampa police chief jane castor on planning for the convention. >> thank you, linda. i decided to go about what to task for us has done to prepare for this event. but the first event of the deployment is that we cover the neighborhoods. we want to make sure there is no reduction in service to maneuver neighborhoods in the rnc is no diff. every neighborhood will have the same number of officers who have been the other of the year and reinstall of the officers in addition to that to function within the hour in the. and this takes that up or a 504,000 police officers in order to secure an event of this

magnitude. obviously we don't have the number of pinholes for a county or tampa bay area. so we have heard that the other law-enforcement agencies throughout the state to come here and assist us with this event. now, there are actually two events going on. you have the political event inside the secure zone and that is controlled by matt miller in the secret service. and that process is to elect a candidate for presidency. and then we have an event on the outside of the secure zone that we erase uncivil for and that is where people will come and express their viewpoint. both of those prices are equally as important and it's our job to ensure that everyone has a safe platform one on which to express their views. the community oriented policing is not a philosophy.

it is a division of peer within the tampa police department. it is their philosophy. it is our way of life. that defines the police department and that's the way to reduce crimes dramatically off the last nine years. we've reduced crime by 64.3%. and we've done that through this community policing approach. we are going to do that same approach with the rnc. you have seen a map of the event. within the event sound will be broken down into four smaller geographic areas. each of those geographic areas will be overseen by a commander from the tampa police department or the hillsboro county sheriff's office. and then within those areas there will be smaller geographic areas, especially in the downtown of several blocks that officers will be assigned to it. and will be assigned throughout

the rnc said the business owners, the residents, visitors will get to know the officers in that area. the yacht is or is that it's another well and believe that will be very, very successful. we have the ability to stand and contract on that. we have the ability to send officers in there. i'm going to show you a photograph on the next slide of the uniforms you will see. i know everybody loves this beautiful 100% polyester dark leaving the front of years, but we are going to be using a tan, khaki colored uniform that is cotton. the reason we chose that is twofold. one, it is cooler for the officers. number two, it is more approachable. it has a friendlier book so people won't hesitate to come forward to the police officers had approached them. the crowd management here referred to as the total gear,

you will see a photograph of that as well and that will be donned whenever there is an issue of public safety or a large crowd that we will have to deal with. it is our hope that no one will see that, but that is probably unrealistic on our part. our job is to identify individuals that are bent on destruction of distraction and remove them from the crowd as quickly as possible to restore the peaceful environment in which individuals demonstrate. that majority of individuals are coming to tampa to express their point of view, it can demonstrate decently. there's a small group as i said toby bent on destruction and we will be dealing with those individuals. we've done a great deal to communicate with all levels of

individuals that have evolved with the rnc. for example, the town hall meeting. we had meetings with the business managers in our building managers in the downtown area. we have met with a lot of individuals to try to communicate exactly what to expect and what they'll be seen during this event. we've also communicated with individuals coming to tampa to demonstrate. we participated in two panels at the aclu and i've participated in an hour and a half -- the webinar call-in dealing with the rnc that was hosted by the aclu and frankly the aclu was singing our song. they were telling everyone that they do not support any criminal activity at the expectation is everyone will follow or abide by lawful orders of any police officer. and they also said there will be

individuals in the crowd whose job is to incite everyone into taking actions that they normally wouldn't take any cost and individuals throughout the hour and a half to not get involved. so again, it is our job to ensure that everybody has a safe sound and gets to express their viewpoint. we have a parade ground, but we know there would be spontaneous events. we communicate with those individuals as well so they can develop a route in a process that would be advantageous to everyone. so they certainly do expect that as well. here's the uniforms i talked about. on the left is what she'll see on a day-to-day basis and on the bottom is what we essentially refer to as our turtle gear. now, we obtain a great deal of training for the rnc. officers get 10 days of

training. we have intensive crowd management training put on by the department of homeland security and that involves three days of training that every officer that is involved in crowd management has gone through. they've also done a great deal of training on the philosophy of enforcement and first amendment training. one of what i call the golden rule of the tampa police department is that everyone is treated with dignity and respect. everyone. there is no exception to that rule and that's the same thing at the rnc. and obviously that is a cornerstone of law enforcement and all officers should be expected to treated for what dignity and respect. but again, we are reinforcing with all the adversaries that are coming to assist us with those events. we have done five sessions of two deadlock supervisor and commander training. this isn't your everyday

policing foreign officer deals one-on-one with witness and the done suspects. this is group policing. the officers will be expected to act as a group on the commanders do not act individually. we have trained all of the supervisors and commanders and let them know that we have set the bar very high and our expectations of their leadership in these incidents, that they are to ensure that the officers are showing restraint, and that they bring in extra supply of patience with them and that they only act on the commanders orders. and then the sheriff and myself did a message that reinforces the tone and philosophy of our enforcement for the errors be in every officer coming here saw that tape. and if that was not enough

wanted to make sure we have an e-learning test out the officers has been obligated to take and pass. there is a great deal of training that we believe everyone and frankly everyone is prepared and reflects on the city of tampa. >> the republican national convention starts monday in tampa. >> now, from the aspen ideas festival new technologies affecting art, journalism and race relations. this is an hour 15 minute period

>> good afternoon. i am sir rich, a writer anditer digital media consultant, currentlay the editor and i have a new book out this month on the role of agriculture in american cities. i've been coming to aspen to thn ideas festival for six years in a first year as representing a publication called world changing where is the managing editor. a smalla online outlet focused n some of the most pressing problems of the next century pra roundtable session on the future of media and the inclusion of the session was clearly eight -- industry there is a palpable sense that the center need thing was no great threat to the giant publisher so bloggers were -- terrell made and i suspect few people run facebook. things have changed. this year walter isaacson spoke about digital media and is up in remarks and we have been given hashtag for the life tweeting

panel. every person from roundtable has developed a robust digital strategy for their brand. if you're listening to the leaders on that roundtable six years ago you might not have seen pitchers give up the impending disruption but there were emerging leaders in that crowd that year that could've told you not only that massive change was going to calm but that it was our day already happening just outside the digital field of the industry powerhouses. you have calm to hear the best ideas of the moment that the session is going to be a little bit different. today we are going to start with the best ideas of next year or the year after that. the four people you are here from today are already established leaders in their field. they're also the carriers of the future. they have the vision and understanding required to actively -- in the coming years and we trust you'll agree that these are the kinds of people you want in that role. we are excited to present you with the frontlines of change.

>> i am alexis madrigal senior editor at "the atlantic." this session as in keeping with the idea that is going to be different it's going to be logistically different as well. we have four speakers and we will introduce them in just a second. two of them are speaking solo and their sandwiching people who will do a little too wet. these are going to be fall on presentations as opposed to sort of the more panel discussions that you have seen and they are going to try and really bring you something a fully packaged idea. why we chose these four people aside from -- you know in technologies which is what i mostly write about we talked about the adoption curve and we talked about as a new technology comes to the market like some small percentage of people adopted cell phones or the iphone after came out or computers in the 1980s. but the truth is that lots of different cultural ideas and new

practices also have really similar a adoption curves. and so the people that you are looking at here are cultural early adopters. in their chosen fields they are at the forefront of practice and are really trying to bring you new ideas before they hit the mainstream. does anyone here know who the artist -- is? [laughter] for people who don't know i want to let you know you all know his work. he is the sculptor of mount rushmore and adam lerner might be the world's foremost expert on mount rushmore. he has his ph.d. from hopkins and american monuments. from there he entered the museum world and the contemporary muse -- museum in baltimore and at the denver art museum. after that he wanted to strike out on his own and so he decided to found an art space in a suburban shopping mall outside

of denver shopping complex. is called the laboratory of art in ideas and he quickly established himself as one of the most innovative and creative people in the art world and so when the museum of contemporary arts in denver at the mca came looking for someone to run their building they found him. there is also -- and inspiration for this session because that denver and ca, he does a program called -- where he pairs unlike speaker so i gave a talk about compressed air and my counterpart gave a talk about art history and alchemy and you defined unexpected connections between these. amanda mitchell, we appropriately met when her project beat our longshot

magazine for an innovation of journalism award. she has been at the absolute edge of additional media and politics since things really exist it. do you remain the heart -- [inaudible] that was amanda. [laughter] she moved to "huffington post" when she had a groundbreaking project off the bus and now has ended up most curiously after a time back in the newspaper the guardian, the u.k. guardian running many of their social media things. i just want you to believe me when i tell you she is one of the sharpest minds in digital media in one of the most articulate advocates for how social media can be just or then marketing. she will be presenting with matt thompson who is sitting to her right and he is the digital media inventor constantly on the edge of what our new realities or scientific changes are in its

kind of hard to tell because he is so far beyond what most people are thinking. he runs digital things that mpr and he is another advocate for digital journalism and all its forms if there are any budding journalists. he is going to entice you to go out and run on code is simply -- quickly as possible. we couldn't have two better people to talk about the future of media and political media. last but obviously not least gustavo arellano sitting right there. i actually met gestapo in the best possible way because my dad was his biggest fan. when he was writing the mexican column for "oc weekly" hysterically funny and informed by gustavo latin american studies from ucla my dad never taught me much about mexican culture just outsource that whole project.

[laughter] i met him five years ago when his first book came out which which is ask a mexican and in the five year since he has been skyrocketing forward. he has two other books, one of personal history of orange county and his most recent book which is called "taco usa" and it uses mexican food to probe the borders and boundaries between american and mexican culture and he is also the editor of "oc weekly" in southern california. >> just a final comment, we are going to be tweeting these talks using the hashtag aspen futures. and in general just as alexis already mentioned we really want to encourage everybody to draw connections. these presentations have some boundaries between them but ideally we are breaking down the boundaries and finding the iny date between them and that makes interesting things happen. without further ado our first speaker is adam lerner.

[applause] >> i love it when people talk about my work as a graduate student, at least until i pay off my student loans. i like to make sure that it gets some airplay. actually, i was a graduate student for a very long time, about 12 years, and sometimes i felt embarrassed to admit to my peers that i was writing my dissertation on the sculptor of mount rushmore because of its lowbrow associations. but now what amazes me is something very different. what amazes me is that i actually fail to learn what is probably the one single great lesson of studying an artist, especially an artist like him so in the six years of research and writing about this artist, who found his voice by attempting to

do something that nobody else had done before, it never occurred to me that there is a lesson in that. there is a lesson in that actually might apply to me, that i might actually think about doing something that no one else had done before. and it's actually the nature of academic pursuits to remain an observer of other people who break the rules. now, as the director of our museum of contemporary arts actually i realize it's actually the nature of all cultural institutions to remain detached as an observer of those people who break the rules. that actually it is the nature of our cultural decisions to cultivate a sense of maybe appreciative or respectful detachment from the risktakers.

it is the nature of art as we have inherited to actually be about breaking rules and going against conventions. there is something about the formal presentation of museums that actually is very similar to an academic thesis and their own creative impulse. so the great implicit message of all of our cultural decisions is that the artist has made the sacrifice so that you don't have to. and that is basically the christian model. which i think is something that i have sort of always as a museum or sort have tried to work against. so museums, and traditional

cultural institutions, they point to the arts and they say isn't that an original voice, but the audience what they see is, they see the institution which has no original voice of its own generally. so it's like when you point in front of a dog, if you have dogs. what does it do? he sniffs your finger, right? the dog sees you, not what you're pointing at and the same thing as the audience for cultural institutions they tend to see you, the cultural institution as the framer of all that creative energy that the artist has sort of mustard. which means that the institution has to be a sort of model. if they have to model themselves, how we can learn from these creative artists to express an original voice, to break out of existing

conventions and so if you want to foster the idea of the artist sacrifice, the artist sacrifice should be an inspiration for us to take chances, for us to break the rules, for us to clear away those conventions and start to see the world afresh. we want to sort of foster that attitude, then we as an institution have to do that ourselves and that is actually what i'm going to talk to you about from here on, sort of how i have tried to serve as an institution to have an original, creative voice. it is the attempt to model what it is we learn from our. i began in 2004 when a real real estate developer invited me as alexis mentioned, to create a cultural institution in the suburbs of denver where i was freed from any strictures of one

cultural institution ought to be. and i began with a lecture program as mentioned. i called it the lab, the lab and it was a labrador retriever. i don't have a labrador retriever. at the docks and that it was sort of funny. i found it funny. maybe you don't come i don't know. we started with a lecture program and that lecture program we called unrelated topics and this was sandy -- andy warhol and artificial lighting. one speaker spoke on one subject for half an hour and then an unrelated subjects for half an hour and then both of at the same time. now, there we have it. we are in an unleased storefront space in the shopping district and there are 20 people in the

audience and that is about two weeks into it. there a few weeks later we have maybe 75 people now showing up. on the left a of professor at the university of colorado talking about ts elliott and then you have a grocer talking about fresh meat sausage. [laughter] this is a sample season for you. carnivorous plants and colorful painting. earth art and cheese. l. and -- chinese opera and alfred hitchcock, walt whitman and whole hog cooking. what we do is sleep here things according to how they sound good next to each other and that sounded great. tequila and dark energy in the universe. [laughter] so you start to get what happens, your mind immediately makes the connection doesn't it? soul food and existentialism. prairie dogs and gertrude stein.

and then the one which of course is obvious, marxism and kittens, kittens, kittens. now the point of all of this is that the mind naturally follows existing patterns when thinking about any subject. think about where you want to go to dinner on an average day and your mind will always go to the same places that it always goes to. you have got to check the mind to get to something new. by forcing the mind to make a connection with indifferent rounds it fosters new patterns of ranking bringing us out of the old patterns. which is why salman rushdie says a bit of this and a bit of that is how the newness enters the world. so we start to get the developers to build a separate building for us where we did have these programs as well as contemporary artists position. our motto was because culture is big, like canada. we also thought that was funny.

obviously a very different sense of humor here. [laughter] so we did exhibitions on international art that there is a sense of play in everything we did. we were across this place from this -- across the street from this place called sporting goods. welcome to the lab, we are not. [laughter] and then we had to actually apologize for that. we had to publish something, apologize to our neighbors saying we are not. apparently we are. [laughter] so what happens is through play we not only deflated for tensions that are normally associated with high art of the created a sense of the unexpected so we are not sort of saying that this is our budgets a playful spirit of art so joke making for us became a model for creativity for breaking out of

what you usually expect from any kind of art institution. then in 2009 with the popularity of the labs programming's as alexis mentioned i was offered the position of the director of the museum. now the class clown becomes the class president. at mca denver we are a contemporary art museum but we added the dog to our logo because we believe we both are a museum preserving the tradition of art but also we are a lab, laboratory for experiments and with the future of art is and what the future of the museum might be. and in that we try to develop a new language for contemporary art that would be outside of a traditional museums tend to do. this is our program, art fitness training. waiver program feminism and company were for example this is let by julian silverman and hear

a sample program would be were repaired a woman who is the leading salesperson of toys at passion parties and paired her with a leading tupperware sales person and followed by a sociologist who studies women's -- and there was a kind of ringing together of the cultural right -- richness and understanding the various ways. there is a kind of understanding of our culture that is very fabric, the very fabric of our lives and that is both commercial culture and not really looked out on a normal basis. we did a program called art meets these were we had an artisan butcher who fabricated a carcass in front of an audience. meanwhile we had a guy named roger green playing guitar who is a vegetarian so we called the vegetarian option. and we had sarah rich and nicola

doing talks going everywhere from the animal itself all the way to the restaurant in the city. the point is to connect art to those creative forces that actually make up our civilization. through these live programs life programs we become as an institution, coproducers with these other creative people out there who produces with the artist as well so his co-authors in a sense we developed our own unique voice as an institution. but i think more than anything else though we had to relying upon the creativity of our staff, the people who want to work at an art museum or people who are attracted to creative endeavors. these are incredibly creative people and we have a young generation of folks who work there, who you have to actually work to keep down their creative spirits, which actually most cultural institutions do. we tried to do the opposite.

here is sarah and brett. but, so for example we did an exhibition called energy effects, which feature your thermonuclear weapons paired alongside a video work by gonzalez and when our exhibition manager went to return those weapons to the air and museum he decided he would wear a bunny suit. there you see him with his assistant, and he drove around in a flatbed truck wearing a bunny suit and the rest of the staff wanted to play a prank on him and wanted to have him arrested and called the cops on him which was funny. nothing happened. he is an artist, but this is something, this is kind of like the creative spirit that takes place within the organization that i think is not about our. it's about energy. energy has this natural gravitational pull to it.

it's not even something that is marketed. is something that becomes an attractive force. there you have my assistant at the time aaron, who for our event dressed as a taco and played the trumpet and the donkey is also carrying a tropics during the fund-raiser. we have our graphic designer alec stevens who cannot do anything without being fabulous. this is our visitor services director who organizes -- andy lyons who organizes a friday night event called black sheep friday and one night he organized an event for example called museum professional wrestling where he invited museum professionals to engage in thumb wrestling competitions. and we still do mix to taste at the program, mixed taste. sarah and by the way these crowds now are like 300 plus people at these events. we have to use in industrial

space across the street becerra who produces these programs, she likes to -- so we giveaway a raffle and in this case what we did once, we gave away free tickets to the king tut exhibition at the denver art museum and the winner had to redeem these two used tires at the art museum to collect their winning tickets but we didn't tell the art museum that. [laughter] so we never did that again. so anyway the point of all of this is that why do we have art? why do we have art if we cannot ourselves learn from the artists who break the rules? to find new patterns of thinking and doing things through play, and to connect to each other as human beings through laughter, through sort of somehow shaking things up and sort of not being as professionals to each other

as an institution to a visitor but actually as being human to each other. we do exhibitions of art, but as a museum will do, but the important thing is by modeling creativity for our visitors we hope that they will be able to see our exhibitions in a different light. we want them to be actually inspired by our artist so themselves be creative. we wanted them to believe that they too can re-create the world so we believe in masterworks. this is not to say oh yeah to wear a bunny suit is the same as to make a masterwork of our. the core of every art is the authentic creative act which is common to everyone and to do that you need to do it yourself. you can't just say it. you need to do it as an institution. that is what inspires other people to do a too.

then there are a couple of institutions i will end with which are crucial to our attitude about art and culture. one is an exhibition that i co-authored focused on the american counterculture of the 1960's and seventies. this is a crucial one called west of center and it's a large-scale exhibition. what it does is it looks at certain creative individuals in the 60's and seventies and why it is interesting is these people i believe have to find an alternative legacy for a culture that actually continues to exist today. these are people and here's a picture of trinidad colorado a geo-descent commune and these are people who didn't necessarily define themselves as artists but set out to live artistically and do so in sort of set out to make the world that they wanted to live in and so they inspired other people to do the same.

and that was an attitude you also found in the punk era which followed and this was an exit vision we did centered around the work of bruce conner who you see here where we explored in this exhibition this idea which is again the opposite of what is that the mainstream of cultural institutions today. the attitude is when i see somebody on stage doing something creative and expressive, the feeling that is cultivated in punk rock is i can do that too and those early days formed bands themselves. bad along with the counterculture is the origins effectively the origins of the diy culture that is everywhere today, especially amongst youth culture. that is the origins of the spirit you see amongst my staff, the people who sort of belief that they are not trying necessarily to find what they're doing as art but to do things more interestingly in the world.

they try to live in the world that they feel is more interesting place to live in. and the question is to let that happen so the diy attitude i believe now dominates youth culture. more partly i think it's everywhere and our culture and society and those people who are the leaders of i think actually the future of our culture and society are those people who actually are identifying those creative forces within themselves in any field, in any profession. and at some level what they are doing is modeling themselves after artists and using art as the archetype for innovation, for risk-taking, for creative thinking so it's up to the cultural institutions now to begin to understand that too. thanks. [applause] >> i have to wear the rare

opportunity of getting to query a man do about her insights in the future and we are going to interview each other little bit. before we start talking about the future, think we want to put it into context a little bit. in 2008, you were at "the huffington post." you are now at the guardian and in between you are at the public eye, three very different places. when you think about what the campaign environment was like in 2008 what has changed since? >> there has been a radical shift. it largely is because more of us have our lives on line. i was hired to by "the huffington post." it's kind of like calling hardball show, not softball but the basic premise was to get her readers engaged in a campaign coverage and as much as possible to make sure that the campaign

coverage wasn't so focused on the actual race, so the barbs that were tossed back and forth to train the candidates and to really try and understand what was happening on the ground in communities around the country. now what was so interesting to me, what is very interesting to me looking back is how formalized. we recruited people at "the huffington post" to be what they called citizen journalist. it's a very professional in his effort. the idea was to sign up you have your full-time job. you you are in some ways to embody the life of a journalist. now it turns out we had a project that went on for a year and a half and they wrote some very big stories. we piloted lots of different features on the site that we found out something most people and maybe recognize today and at the 20,000 people or participate are participate in the part checked i know 14% were interested in writing full-length pieces and doing reporting on their own but for many of the people they wanted to dip in and out of the process.

now when you look on line or you look at different news sites, i'm sure you have had this experience, most all of them are asking readers, take a look at this, what do you see? here is how to contribute your photos and a formalized approach we took in 2000 is largely been accepted as sort of an everyday practice for most media institution so at the time i think we were very romantic about the approach and now it it is very commonplace. the big shift in campaign coverage that we are experiencing now and it is really a big challenge for reporters, is, to the campaigns now rely on data to do the campaigning. i am going to tell you a little sort of story. earlier this year a lot of reporters and political analysts were pointing their fingers at that romney and how is he really going to -- if he has these few offices people can walk into? what a lot of us hadn't buzz hadn't realized was several years before the people who

worked with romney had helped identified using data and using records that his campaign had, a small percentage of people who are die-hard romney supporters and they asked him to call it of the supporters who then i.d. that there potentially die-hard romney supporters to then call others and affect a lot of their campaign work in iowa was done largely through the internet, through on line call centers. if you flash back to 2000 think about the millions of people on line who were making t-shirts, putting up their own posters and making media constantly now in effect what you have especially in the campaign in which frankly can say there is there's a bit of lackluster interest on both sides, a lot of the activity the engine driving the campaigns is largely and of the. if your reporter and you're trying to make sense of this you don't actually have the benefit that you had in 2008, which is the sort of outpouring of local support on line. you are really trying to find out the imaginations of

campaigns by watching to see for example what e-mails they may send where and what subject lines because you are using that kind of information to understand their strategy. as a profound difference and a profound challenge. >> i think when i look at user behavior and i look at how the folks that we are reporting for and telling stories to, how they have changed their behavior has changed, the thing that sticks out to me is the new ubiquity of media. but i mean we have had cell phones, mobile phones and mobile devices for a long time now, the better part of the last decade. the iphone was introduced in 2007. in the time since, in those five years, smartphones, 50% of the u.s. population has a smartphone. it's insane how much people have now worked the media into the

fabric of everyday life. caeser did a study called generation it m2 just last year in which they went out to 18-year-olds and surveyed how much time they were spending with the media on a given day and their dramatic uptick. it actually doubled if you go back to 2004. it's about 350 minutes a day. now it is approaching 700 minutes a day that folks are spending with media. that is not they are just watching tv for 700 minutes in a day. it is now the media is a layer on top of everyone's daily experience. so, i have a good friend that i believe alexis had mentioned named robin sloan. he is a media inventor and writer. a few years ago we created a video looking out at the future of the media and what will happen over the next 10 years back in 2004. we reconvened last year for the

society for news design to take a whack at this question of okay in the years since what has changed and what is changing? the way we chose to tackle that question was we wanted to take a common story that would be told across the media, across as long as humankind has been telling itself stories so we told the story of the storm which is a new story of a storm destroying a town or severely damaging a town which is a news story not only which has been told since time eternal since the flood of course that is one that we tell with increasing frequency today. and so, when you look at that, as many examples as we can find from across time going back to ancient greek emperor that depicted this tale of a storm, a giant storm wiping away of town and we fast-forwarded through town through telegraphs in newspapers and ultimately today to social media and then beyond.

and this week, when you collect all of that, all of those forms of telling the story altogether the single thing that stood out was, we have gone from having media, these appointment moments, media as something you go to at 6:30 after you are finished with your work day and watching the evening news with your family around the television to media as this texture, this thing that you are constantly both suckered by and also buffeted by a near daily life. that ubiquity i think is one of the biggest changes, and we still are struggling i think to grapple with how that changes what we should be saying and how we should be telling stories. >> completely and i think that is fined 2000 we were using these formalized approach is asking people to sign up and giving writers assignments and now i think a lot of people know if they go to a campaign event they expect themselves to take pitchers or to post something on

facebook. before we will asking people to to do that in a much more sort of formal approach. but i think you know the last few years we have also seen other big shifts. we have seen i think in many instances grassroots communities organizing themselves for the purposes of clinical power. you can look at sopa and you can look at pipa and i'm really curious to hear from you and your vantage point at national public media how is the dynamic between media and citizens changed, in what ways? >> i think that one of the fundamental shifts has been we used to be a broadcasting organization. we used to send out messages to people and this is no longer a relation that we sit alongside people talking to one another. what they use these mobile devices to do is not actually to listen to us but to talk with each other and now we sit in that space. we are there right alongside them as they are on twitter,

talking with their friends about what they are going to do tonight. then there is the morning edition sending out a tweet about what is happening in serious. that space and that juxtaposition is actually for us i think at npr quite sweet. we consider ourselves to have this uniquely intimate medium of the radio. we are whispering in your ear and now coupled with that notion of ubiquity before the fact that an increasing part of our audience or listenership for npr has been growing over the past several years in contrast to what's happening with a lot of the media and part of that is because people can now carry us with them places. they can carry us with them on their run or at the gym. while they are cooking in a way that was more difficult to do before. so that intimacy of being in a communication medium and the slippages between people talking

to one another and people being spoken to by the media has a thing created a drastically new dynamic for us. i am curious -- do you have done a lot of efforts working with citizens in all contexts of producing journalism. how has that changed for you? >> so when i was at propublica we spent the year focusing on what we called explainers and the idea was you know we can cover the story. we can take up the details and do a six-month, 12 month monthlong investigation but sometimes people have questions that are pressing, much like the questions, we know that because we asked them of ourselves in at some of our friends. what does this really mean? what is the significance of this bill? we found actually working on very simple pieces that we are aiming to answer the questions we might see people asking asking in their facebook feed, asking on twitter, were actually the kind supposed to get a tremendous resonance among people in the feedback we got

from our readers is that they were tremendously useful. for myself i'm particularly interested in ways in which readers and which citizens can help frankly hold those empowered accountable. i spend my time thinking about where are their collective action problems that exist out there in the world? in a project that i did at propublica which we called the stimulus check, shortly after the recovery act had come through. there were lots of big promises about what sort of jobs we could expect and what sort of transformation we would see economically in our communities. the question that we pose to our readers was, well can we really tell what's going on? one of the leading indicators that biden pointed everyone to work construction site they were going to be hiring people to work on sites around the country and that is one of the ways in which we can sort of get back on our feet. less actually find out if that is happening so i put up a post on propublica thing we can

either wait for the administration to release figures -- this was in the early summer, and early fall and trust they got the measurements right or we can take matters in our own hands. i asked readers to help us identify the progress that was made and about 550 sites around the country which propublica's statistician told me was 4.5% of the construction sites around the country which gave us the statistical soundness that we would need. and what did people do? they called their local d.o.t. offices, department of transportation offices and they would stop at different sites. what we found actually that gusher of work was further down the pipeline than we expected. for me though what was most valuable about this were the kinds of conversations i had with my readers like oh, it was actually you know sometimes a hassle to get this information. i made five, six, seven phonecalls but i got the information that i wanted. two, people would actually say

oh, journalism is hard and annoying. and i think especially in these days a lot of times we are trying to make the case for the work that we do. a lot of the cost of journalism and especially the place like propublica in which reporters, they go down the rabbit hole but that is after they have found the rabbit hole. if you're an investigative reporter you have to find that story and can it can take you months. ringing read -- readers into the process was one of the transformative ways of making the case for journalism. how artists who actually make sense of what is happening out there in the world. now the real challenge in doing these sorts of projects is you need certain kinds of skills like you have to know how to organize information in people and i think actually some of the more dramatic instances we have seen in which people have held power and count whether it's for journalistic purposes or not have actually been largely spontaneous. there is a fantastic example actually in germany in which a major politician was found to

have plagiarized a lot in his thesis and people discovered this because someone put up a wiki and essentially active researchers and academics began copying and pasting part of his thesis on line and finding out where he had pulled the copy from. so, i think the big challenge for media institutions frankly is to really keep their eye on matt theike .. ubiquity of media because sometimes you have the false impression that you know what's happening in the world because it's very easy to point to a tweet here and they treat there and pull up facebook post, what is coming up that i can easily see i have an answer but the truth is a lot of stories of our much more difficult to find and there are plenty of people too who don't have a voice. so, i think the futurist -- >> i reject to that title. >> in your position at npr in

which you are working side-by-side with reporters and editors and largely helping people see the skills that they need to learn and the ways in which they need to look at things differently, what do you see coming down the pipeline? >> when we think about storytelling particularly and when i'm working with the reporters that i work with, one of the essential and central concepts that i have tried to wrap my head around and that i try to work through with the journalist that i collaborate with is this notion that we are moving from stories towards streams, that this notion, we will always -- we have told each other stories as humans. we have told each other stories forever and we will tell each other stories forever. stories are powerful concepts but this notion of the classic story, the big inning, the middle, the end with a little spike of catharsis before you reach that finish, that is being

augmented by this constant stream, this flow of information. we have a reporter, our senior editor for social media, andy carvin, who is tracking constantly the events that are happening right now in the middle east over twitter and he has created quite a profile and quite a crowd for himself, people who follow this constant stream, this flow of tweets from all over the middle east from libya, tunisia and syria and egypt. is a very different experience, experiencing a story in that fashion that is not really with a beginning point or an ending point. clive thompson who is a technology writer who i really like once likened this dreamlike experience to proprioception come this ambient awareness, the fact that proprioception that we know where our arms are and our limbs and appendages are in

space at any given time, that notion that something like twitter gives you the sense of the texture of the lives of the people that you follow and another different way than ever before that you actually kind of to dip into these lives over 24 hours. that idea of how we tell stories or the question of how we tell stories gwen as the writer paul ford put it, we are encountering and in two innings, the epiphany that we seek in every media story that we come across. it says this is what this is about. we no longer have that moring. how we tell stories in that age, in my universe part of what we are doing is trying -- trying to pull back the lens a little bit and zoom out and actually tell a larger story over time, to hook people into an ongoing narrative, to if you will, ring them along with us on a quest. a lot of the reporters i work

with one of the things that has long been true of good journalism is great journalism often does not start with an answer. it starts with a great question. it's something that you don't know, that process of discovery, that quest of trying to figure something out is a key part of doing fantastic journalism and i encourage our journalist to share that question, to start and hook their audience into that overarching question of for example how will the pacific northwest meet the renewable energy targets by 2020? it's a question we don't know the answer to. it has a lot of complex parts but every day over the course of a year, we can start attacking different parts of that question, which produces great stories that are part of this unending stream, this flow that i think actually can make people both more engaged in these types of questions and more informed.

how do you approach this question of how storytelling will change? >> i think what we pointed to is there is this real need to as you put it, to get context because we all see the sort of abbreviated lips and bytes that are just sort of running by my question is how do we really make sense of something that is greater? i think some of the other trends we have talked about are things like the visual, that more and more we are going to be making sense of the world through video and images and they think you can look at a place like facebook and no it's a massive photo album but far more often telling stories by taking pictures. a photo has a masterful way of setting a scene as a short video clip. a lot of people talk about whether or not we have actually been come existing in a time which morality, the written word is that we are going to move much -- much more towards the spoken word but also this image.

i think, certainly for the journalists that the guardian one of the real challenges in one of the thing we focused on the lot is frankly not saying how to actually bring people along an ongoing story because some of them make a lot of sense like the article. every texan over production process in which we sat down, had your morning paper and then moved on but the question is how to tether things together. if you are dipping in -- in a old way. i see alexis flashing at us so i we have to. >> show we go to q&a? thank you. [applause] >> be will start to q&a after -- [inaudible] >> awesome.

since i am the chief tequila to all this fine morning i'm going to be short, sweet into the point but no lime wedge, sorry. my name is gustavo arellano nine the editor of the "oc weekly." in alternative newspaper, the sister paper of the village voice, seattle weekly and we specialize in yellow journalism. we specialize in inconvenient truth. we get politicians in jail and get innocent people out of jail. we have an obsession with neo-nazis and genocide deniers and all these horrible people and do my job specific he i tell the inconvenient truth of perhaps the most vexing problems, the most vexing suppose of problem affecting the united states today. what are we going to do with all these dam mexicans? there are so many mexicans here. that is all we care about in the media. so far this year would have we had? we have one story that minority births, minority births are now

the majority. in other words wide earth are you climbing while minority births of going off of course because of that latin for blood and enough fecundity that never stops. we also have, what was that other big thing? the 2012 election, oh the latino vote, the swing state barack obama needs to appeal to them. is made romney going to get marco rubio to get that swing vote because it's all about the latino. recently at the supreme court decision talking about arizona s.b. 70 surprising a lot of people really come a knocking down three of the four things that s.b. 1070 proposed and all along though you have this, this is something i've been dealing with my entire life not just as a child of nixon immigrants when he came to this country in the trunk of a chevy in 1968 but also as a reporter again and again what are latinos and when we are talking about latinos than one worries about puerto ricans anymore or cubans or

dominicans. we are wearing about mexicans. what on earth are mexicans going to do to this country? in a way i speak to you from the present that in a way speak to you from the future because with the birthrates, with demographic changes on in the future and i'm speaking from the future to the present. multilingual, multicultural, mexican. and so i am one one of those invading hoards. i'm here to tell you everything is going to be okay. [laughter] now, thank you. alright. [applause] everything is going to be alright and i have proof. tacos. you know when i was talking to alexis what am i going to talk about, i gave him some titles and one of them i said, should i talk about the taco as oracle so he insisted i do that so i'm going to talk about tacos but before talk about above me talk about what gets me the most notoriety given back to the inconvenient truth. i write a column called asking

mexican. people asking questions about mexicans and i answer them and does not matter what the questions may be. i have answer questions on everything from why do mexicans have so many babies to what part of illegal don't we understand, to why don't mexicans pay any taxes and we do actually ended and in fact some studies show we are supporting social security as we know it because of all the undocumented folks paying into the social security system with fake social security numbers that they they're never going to get back to why are mexicans always so dam happy? i have answered all of that and more so. the column is now around 39 newspapers across the country and a best-selling book in 2007. you could find it on line ask a mexican.net. the reason i do the column is to debunk and deconstruct and destroy stereotypes and misconceptions that people have about mexicans. using the prism of satire but really using the effects.

my background as i said earlier is an investigative reporters when people ask me question for instance my favorite question anybody asks me, somebody asked me why don't you mexicans ever learn to speak english? are you too stupid, you cannot learn two or three words a day? what is going on with you guys? it was a nice question. all it had to do to answer that question with the facts. i went to them and i said the american government shares your concerns. they shoot a study saying that this new wave of immigrants are idiots. they are not like the previous wave of immigrants who came to this country to learn and become americans, you know that rhetoric you hear so much including from the right but also from the left sometimes and that we should have the policy of stopping immigration deporting those immigrants because all they want to do is take our money, take our jobs and send them back. that report wasn't for in the modern day. it was in 1911 dillingham. at the time they were some of

your ancestors in this room. italians, greeks, polls, not spaniards to a lesser extent, bulgarians etc. and immigrants we lionized in the past you are the swedes, the french and english. all i had to do is insert the fact and of course at the end i put a whole bunch of -- and that is your answer. the column of course is not without its critics. may be at another time i can tell you about how my column got a man suspended from work for five days for reading it at work. you can find it on line. in my job is trying to let people know it's okay, mexicans are perfectly fine in this country is going to be as great as it has been with us being the majority in some places, i decided to go with my most recent book on something that everyone could understand, mexican food. my new book, "taco usa" how mexican food conquered america, i love titles. i tell you everything you need

to know from the subtitle and that is exactly what it is. how mexican food conquered america. of course the relationship between the united states in mexico as we all know, it's like the ultimate bad romance really. you know we share a border yet we have got into three official wars, god knows how many on facial wars. america is dependent on mexican cheap labor. mexico is dependent upon all those remittances going back into mexico. we have the drug war and we have all sorts of nasty battles that we always fight that we have made our peace on one thing and that is food. in fact more than made our peace. i would argue we are showing you the future. mexicans will be on top because we have already conquered your stomach's. [laughter] so the book really briefly i will talk about the book and that i'm going to talk specifically about tacos. it goes to the 125 year history of mexican food in this country.

there's a misconception that mexican food really didn't become popular until the 1950's in the 1960's with the spread of fast food mexican joints like taco bell, taco john's around these areas and other taco empires going up on the east coast but from the moment americans have even heard about mexican food, we have been obsessed. so what has happened ever since the 1880s there has been the cycle that continues to repeat itself every single decade. and americans hear about mexican food, whether reading it, rather hearing about it from people that tried it. they seek it when they are going on vacation, cooking it from cookbooks, waiting for someone to make it in front of them at a restaurant or at home. they be it, they assimilated and then they say what's next? give us the next great dish so from the 1880s and 1890s the two great mexican foods america fell in love with were not tacos, but what it used to be

called chile con carne which we now know as chile. and tamales. tamales, the great nexus point was the 1893 chicago world's fair for you had tamales and from san francisco go to the chicago world fair and selling their tamales from the steam buckets. yet the texas delegation to the chicago world's fair go and start selling their chile con carnet. of course at the time chicago was the centerpoint of the book, the canning industry and the meatpacking industry and they decided to put this mexican food in a can. they saw it as being from a can, cheap with a long shelf life. after that you had chile. tamales you can still find them but at this point in time i would not be tamales in a can. from their on, mexican food has conquered the united states

again and again. the 1900 cc this bread of chile powder right outside of san antonio. in the 1920 cc gebhardt's printing of a quarter million cookbooks a year going across the united states and teaching people how to make mexican food. the 1930s to start seeing the spread of talk is the 1940s and fifties for furthermore the actual mexican restaurants. the 60's and 70's you start seeing the spread of what is known as sitdown mexican restaurants and some of you may remember a restaurant chain called chi-chi's, which would never work in southern california because that is slang for female. and onward and onward we see the spread or the creation of a multibillion-dollar mexican food industry. not just in its totality but individual segments. alcohol, hot sauce. may be of her the fact, i think it's this year the 20th anniversary of salsa outselling

ketchup, which is true. taco bell, multibillion-dollar empire, mexican candy and so on and so forth. with the shows to me and it's been a americans by the way. it's been americans who have been pushing and making all these foods popular. mexicans have always been being them of course but if it wasn't for the widescale embrace of americans of mexican food and that this would have happened. so for me that shows the future is bright. the future is positive because we all know especially when it comes to humanizing other cultures the first thing we demonize besides the way maybe that we look is there for. you still see some remnants of that when it comes to mexican food. you might've heard's although that is the 1950's and i don't know why people still use that. in fact the first dispatches, the first writings of mexican food goes back to the 1830s and there were scouts for the

american army going through texas and mexico to conquer the area for the united states and they were saying how all that mexican food was horrible. ..

or r they don't like bread.lag all of the crumbs and go into their equipment but not the 2011 laugh and why else would cheeses appear in authent dirty a? it actually happened in new mexico. another important thing is none of it is the authentic. it use the mexican food change so homany ways the best t evolution it is in the top go.are they' taco is a late my grant to the united states.he united before that to what passes m before that like the enchilada and pinto beans the first mexican tacos were hard shell.ther word

fried tacos.lies you may hear that mexicansde. don't eat taco but to keep th those which hopefully most of you have had by now. of rolled toward tm with fried beef inside the asian side. the mass migration to united states e tacos. read the 1950s the gentleman from el paso is most famous for inventing tortilla is an icann, which i want to taste because they are now extinct because no one should eat tortillas in a canned again. if you send me a little shall.

you put these tortillas and aluminum shells and fry them and make tacos and became the multimillionaire added that. all the talk about fame riding the idea for his restaurant for his tacos of a small restaurant which of course he created a multibillion dollars empire. so you have a hard shell taco passed off for the longest time. but what happened of course if they started changing. in 1980s that is what is now saying as taco, corn tortilla with something inside. right now in southern california you see the spread of korea and tacos. turkey is a korean made. and i see better tacos from mexico. basically a pita, which actually comes from lebanese. you are starting to see battleship tacos from the state of war to back out. you see also sorts of tacos. probably the most glorious

creation, tater tot tacos. they appear in the upper midwest as a mexican cabinet from california at cub years ago, neediness mexican food in sandy's tater tot tacos, i just shook my head and sat by and earth are americans so afraid of us? they've tater tots and tacos now. thank you so much. [applause] >> so we obviously have runover. it's pouring rain. if you want to stand where a strike for questioning. i know that we need to use a microphone. there is someone with a microphone. like we said, this is a q&a. so you can ask questions of

anyone, multiple people. anyone out there? >> yeah, ratepayer. >> jacob gordon. this is farmout digests. but any of buddie of course can chime in. you talk about people becoming more participant journalists themselves and as you mentioned and tech knowledge is part of your background and passion as well click >> i think it's hard to be involved in digital journalism and not get a little bit into the code. i have only deployed my first working with replication this year, but since i started in newspapers i've been making things with code and i think that's a pattern for a lot of digital journalists. >> i wonder, do you see that happening to people contributing content? in new york we have a group

called hackers in both technologists and content creators. do you see the people who are empowering themselves also willing to hack and people hacking not necessarily because they're passionate about writing, reporting, creating video content but because they want to build applications and things to say twitter api and things like that? >> i told especially aspiring young journalists and college from increase in the news organization for folks who are making decisions that ultimately shape the stories that we tell are increasingly not editorial folks, but code and technology of people who can understand the data possibilities in a particular story and can actually do things with the database. have a huge sway that we can

tell what we develop. and you see the sort of confluence between technology and media, where what we thought of as companies are becoming media companies. we have the other day i was supposed to give a type with a fellow named mark waukee a fellow for the "washington post" that days before attack began as announced is going to work i twitter. we've journalists now working at google and facebook and all over the taxpayer. conversely we've got technologies. >> adam, do you see emerging artists codeine and working with hardware and things that are really, really valuable within contemporary art? >> yes, of course. i think there a lot of artists who were with technology and coding. data visualization with art and

data. it is funny because 10 years ago when i would give the example in the exact opposite of art, i would've said gather. it's not just data, it are. but what is amazing is how we understand data is actually a visual phenomenon. and yes, there's a lot of people with rates and artists who work in that area, based in l.a. on the subject. but i think what's really amazing to me as most academic environments are now people who sort of see almost their job as hard as as chess like experimental, like working in the laboratory and away with data, with different technologies. they may never even think about the museum context, but will

they resemble montrealer who created the interactive plan so you can touch the plan and electronically transmitting, those kinds of things are the experimentation. >> just to get a sense of numbers, the guardian office in new york has about 30 people and i think four or five of them are programmers through data visualization peirce is a very high percentage. compared to some other newsrooms is growing. i think there are for programmers on staff who are in charge of finding ways to scrape data entered into the official forum for readers. >> hi, rebecca allen. this is to add him or anyone. so i started working as an

artist of the digital technology in the 70s and it's amazing to me in the traditional art world that may be in the last two years is starting to be accepted. i've been shocked at the art world has been so basically afraid to embrace digital art or understand it or figure out how to critique it. you know, video seem to sneak into the art world. do you have any sense of why it's been so long in coming and the art world? >> i think you probably know the answer to that yourself, right? bucci suggested be the answer? >> i'm not sure. >> it seems to me obviously would be related to the marketplace, that actually it is so hard to modify. >> you don't have the original necessarily the one precious

object. >> that's what i think it is. >> still videos the same kind of situation that has been accepted way back in the 60s he then. >> but a lot of video artists have done is as much as possible to make better video art much like a painting as possible. make it rare, and make it in addition work. even the package around video art is beautiful, gemlike packages and getting an object. not just a video. but he actually think is truly because a lot of people looking at knowledge here on the borderline. the data visualization and that amanda was talking about in the world of fine art is actually like that boundary. the art world, like some boundaries, but it doesn't like the