political service. what happened was tragic. it is carried out by extremists inside libya. we are out there trying to hunt down the folks who carry this out and make sure we fix the system so it doesn't happen again. .. >> guest: this is a ecoatm that gives you cash on the spot.

host code is it a recycled? >> guest: it recycles the phones and resells them and we take them and sell them to channels that may use them as a phone not just recycled material so we do a little bit of both. >> host: is this your invention? how did you come up with the idea? >> guest: i was actually reading a survey that ikea did in the summer of 2008 the basic reset only 3% of the people worldwide were recycling their phones and there were 1 billion phones shipped that year. what happened to the rest of the 990 whatever million that is and do research, why don't i do it? it was because the grocery store or the mall and pay them what these things are worth. they are logged -- worth a lot of money that i could inspire

mass participation in it and it's working. >> host: what is your background? >> guest: this is my sixth venture backed startup so i have the entrepreneurial peace. >> host: have you been successful? >> guest: i have been successful three times but nothing ventured nothing gained. >> host: if you would walk us through and demonstrate to us how it works. >> guest: this is a retail location that would bring your old device and i have a broken iphone here. he will do a lot of the talking. so we can do tablets, cell phones. we happen to have a whippet so it will automatically work. >> i.d. will be verified remotely and your device will be

matched against a database. we work closely with law enforcement to pursue -- >> guest: so we make sure there is no -- [inaudible] >> host:[inaudible] >> host: when you and certner license what happens? >> guest: what happens is there's actually, people back in headquarters -- >> host: in san diego? >> guest: in san diego. they run a bunch of software and holograms and the person compares to see if it's valid and if it is we let it go forward. >> host: so you have been cleared. >> guest: so my phone will power up so i will say yes. so now this tracks.

then we go to the next step. now this opens up and you put it in. >> host: are these in operation at? >> guest: we have a little over 400 now and 25 different different states. we are placing them at the rate of about three per day. >> host: where they made? >> guest: san diego. so now the machine artificial intelligence system is looking at the device trying to determine what it is. >> host: it's looking for all the different phones, right? >> guest: the it's about 4000 different phones, almost every phone they have made we have trained. it gives you a range. it's not sure yet existed hasn't done a full inspection yet so we will say yes, let's go for it. >> host: i notice the prices range from very good to $270.

>> guest: it hasn't done a full test yet to know if the value is complete. it just knows what it is. now it spun around to the right cable for the right iphone 5. now it will complete the process. >> host:>> host: will it be alsl that screen is completely smashed? >> guest: it will. that's the next step. >> host: why do you want to enter that number? >> guest: that is wishes the serial number. we want to get the serial number on as many devices as we can so that we know if someone gets a phone stolen and if they are enough, if the equipment is enough to sell it here we can match the serial number and get your phone back to you. it doesn't happen very often but when it does begin it back for free. >> host: mark bowles are all phones registered individually through owners their licenses matched to your phone serial number? >> guest: the serial numbers matched the phone and your

carrier knows your serial number and those -- knows who you are so if it's stolen you report that number. this one is all smashed up so it's only $87. >> host: even without scratch string is only $87? >> guest: yes. so we are going to sell it. we are saying what we want at least 18 want at least 18 and is ours to sell so in terms of admissions. now we require a thumbprint to do this. so we get a thumbprint. okay, let's sell it. >> host: mark bowles what in the phone is valuable? what makes it $87 worth?

>> guest: that phone is probably going to be refurbished. they are going to take a glass off and fix whatever else is there, the battery and sell it as a refurbished phone but it will probably end up as an in charge replacement. about 90 p. -- 90 million people have mobile phone insurance and if you break it and file a claim you usually get a refurbished one and if you have a warranty they send you one of these. it's a nice market for a new model domestic. >> host: what if the phone were completely -- >> guest: perfect? >> host: know, completely broken. dessa get recycled? >> guest: if it's completely broken, 41st 6% or so of what we collect nobody wants anymore so what happens with those is they get broken down and then ultimately smelted to reclaim the old platinum silver copper in the precious metals so that you don't have to find those.

there is about a dollars worth of precious metal in this phone and that ends up back in the cycle to make a new phone so you don't have to get that. that. >> host: what's in next step? >> guest: if you had a bunch of phones in the card you could sell some more but we are going to check out with this one phone at this point we will offer you an option to donate to charity. we are going to do a wounded warriors product and we are going to give them $20 keep the rest for our self. and so now, 100% of that $20, it goes to the charity and then we tried to get your e-mail and that counts out the money. money. >> host: why do you as for the e-mail? >> guest: marketing purposes. we want to keep talking to you. >> host: mark bowles if you had left personal information,

your contacts and photos on the phone you just recycled, what happens to those? >> guest: it gets recycled. it's he raised his part of the process. >> host: your company? >> guest: we are certified to a standard called responsible recycling. it's the standard that governs collectors and recyclers so we are certified to that and i support 2001. those require data downstream audits and all that for the whole process so it does get erased. we encourage you whether you sell to a search anybody else always erase your data yourself. it's just a good idea. >> host: mark bowles so you have got your money and then you move on. >> guest: you move on and you will spend it in the store. >> host: mark bowles is the founder of ecoatm. this is "the communicators" on capitol hill.

jeff puthul is from charlotte north carolina and he has formed a company called dock-n-lock and he is up here on capitol hill part of ces on the hill. mr. poppell what is dock-n-lock? >> guest: we are a brand-new startup company with one mission as too distracted driving missions caused by cell phone so we have taken a very simple approach to it. we believe the cell phone should be locked away well the vehicle is being driven so what we have here is our first generation product. essentially it's a revelator told so in order to start the vehicle of the phone has to be docked and locked into her system in order to start the car. >> host: you physically put the phone away. >> guest: at physically locks it away and it will look to see if it's an authorized device. as you see here the green light shows it's an authorized device. what does that mean? it means that phone is a smart tag so part of our technology is

the smart tag that we develop that actually communicates to the lock and the lock reads that smart tag. the key to the system being tamperproof is that tag is wear resistant and weather resistant but it's also tamperproof and that the tag was to be removed from the phone it would disable the chip in the tag and wouldn be read by the system and he wouldn't be able to start your car. that is how we have the improved system for any driver on the phone -- road today are any driver on the road today. once the phone is.then locked in has been authorized you will be able to start the vehicle. the key to the safety of the system is that while the vehicle is being driven in a longer all longer have the physical destruction of the phone. you no longer have the visual distraction of the phone and the cognitive distractions of the phone. so those are the three distractions that are causing you know all these accidents on the road today, over 1 million accidents last year and 5000 deaths. the numbers keep growing and they keep coming in.

we took a very proactive approach in changing driver behavior. >> host: mr. poppell what if people have technology in the car where they can talk via their vehicle? >> guest: absolutely and it's a great point. we have two versions of the product, one that actually shields that connectivity so for parent chooses they don't want their child to have any access to the phone at all while it's being driven so they are focus 100% on the read we have one version that would satisfy that. the other version is one that is bluetooth friendly so simply locking the phone away with holds withholds a physical distraction and the visual distraction but allows the connectivity through the car. you can access through the media, through your music or access to your contacts all through the integration of the vehicle itself. >> host: who developed this product? >> guest: actually the concept came from my father.

he was a safety manager for 36 years for verizon. it was about five years ago back in 2008, fast-forward a few months from when he had the idea my sister just got her driver's license, 17 in connecticut. there were no laws against texting and driving and if there were laws they were very hard to enforce. unfortunately she got into an accident caused by a texting and driving. she was very lucky not to be injured but that was the catalyst to really propel the idea from going from just an idea on paper to actually creating a product that we could sell and deliver to parents like my father who have teenage drivers on the road today. >> host: is dock-n-lock on the market? >> guest: we are not on the market yet. we are in the final film and stage and we'll be going to market this fall so we are looking to have a product available for back-to-school campaign to deliver to parents. >> host: many people have multiple phones or tablets. do you have a system for those

as well? >> guest: right now, no. right now we are looking at the one phone so typically what teenagers have. will some parents have other types of drivers have multiple phones? that is something that is actually being looked at in the trucking industry so companies that have truck drivers, these fleets that have company issued phones in their personal phone so that is always a challenge to manage multiple devices. what we can ensure is that one device, one distraction especially those personal phones that a company is no way to manage until now, that we we can ask them manage their personal phone and lock it away safely. >> host: have you had any interest from the car companies that install these in a factory? >> guest: we were at the ces show at eureka park and they have them circle around us so we'll see what happens. >> host: jeff puthul,

dock-n-lock is the name of the company and the product. jennifer kuhn is with the at&t corp. and she is apparent capitol hill. demonstrating a new product. what do we see? >> guest: what we have here is our campaign to drive education against the dangers of texting and driving. our goal is to stop texting and driving. no taxes with your life so what we have done in this campaign which we launched in 2009/2010 is we created this on line simulator that we actually bring to high schools and events across the country when we were trying to bring the message home about how difficult and dangerous it is to text and drive. >> host: this young woman is on the simulator? >> guest: she is indeed on the simulator so she is having a virtual reality experience of driving through any city usa and she is having to obey the speed limits, obey the traffic

signals, deal with the variables that happened in any driving situation whether it's a car coming out of the other lane or a car or traffic and while she is doing that she is getting texts sent to her and she is being forced to reply to the tax. not force but obviously dealing compelled to reply to them. what this is driving home is as good as you think you are added, you are not because what you are saying here when you don't see a hind wheel. when you're behind the wheel he don't see yourself swerving all over but here you are. you can't go too slow so for people who want to crawl along and do it safely they can't do it so if you go too slow you get dinged and if you go too fast to get dinged. if you blow through a light you get dinged but is actually a really fun way talking about a serious subject. >> host: jennifer kuhn who are the biggest violators of driving and texting? is that older people, younger people? >> guest: i think it's a problem with everyone.

we have focused our campaign on teenagers because statistically they are more at risk. they are new drivers and they texts more than we do, of dolts but we just did a study with the commuters and we found commuters were admitting to yeah i'm in traffic in our day and i'm doing it at stoplights are more than i used to. so i don't really think you can say that there is one greater perpetrator out there. i think it's really something that all of this in society are a victim of an guilty of on occasion. what we are doing even though we are focusing on teens we are trying to reach out to all of our members whether it's working for a 5000 stores across the country are working with our 240,000 employees. most importantly partnering with companies and non-profits and other institutions trying to get the message out as much as possible that no taxes where they live. >> host: what is the current status of state laws? >> guest: 39 states and the district of columbia have laws and right now that could change

with the remainder but there is a vast majority of states that have some sort of law against texting and driving a very degrees. >> host: on capitol hill what is the -- to congress? >> guest: we have had a few come in and try their hand at it which is an interesting and we have had a really fantastic response are members of congress and state elected officials who see the danger of this and want to be part of the educational effort so it's really important. we have several hundred states and cities issue proclamations calling for texting and driving awareness day and such. we have been really happy with the response from elected officials and playing with it. >> host: jennifer kuhn is with at&t corp.. this is their demonstrator on no taxes on board. you are watching "the communicators" on c-span. we want to introduce you to

blake hall with troop id. we before we find out what troop id is give us your background? >> guest: i grew up in a military family, 9/11 happened and i was in the rotc program. i decided i wanted to be a ranger and ended up leaving a scout sniper platoon in iraq from july of 06 to september 07 hunting targets. a wonderful group of guys. we were taken apart some of the vehicles related with al qaeda. when i was getting out i had a commander that refuse to write me a letter of recommendation unless they apply to harvard business school. i told him he was crazy that i haven't used the three syllable word in the last month that he said the deal is a deal. i ended up at harvard business waive my co-founder who is also ranger and ultimately founded troop id together. >> host: first of all. [inaudible] >> guest: i managed to finish it so i guess he saw something

that i didn't. >> host: after that, what is troop id and how did the idea? >> guest: wenoticed in 2009 brands were trying to give benefits to different services crosoft was giving away free vouchers to veterans but in order to claim at the veteran had to bring physical paperwork to verify their service to the department of labor office to claim an e-learning voucher so we went to them and said does not defeat the entire point of an e-learning and talk to -- offering 10% on line for servicemembers. why are you using your digital channels to deliver these programs in the consistent refrain we heard was we would love to but we don't have a way to verify the credentials of a customer on our web site or mobile app. once we understood that verification was what was preventing the channel from forming between brands in the

military, think it was bed bath & beyond said if i put a tick box might check out load to your military and magically have of my customers will claim to serve, so we basically developed relationships with government agencies on the backend with a fortune 500 institutions that have it on service. we could verify anybody who served in the military from 1950 to the present and on the front and we built a product that works a lot like paypal except instead of tying a bank account or credit card to an e-mail or password we tied a verified it indian case -- in this case your military service to e-mail and password so as you are you're accessing discounts across the network you could rapidly authenticate your credentials. some of the stuff we got here, this is overstock.com. they give get 5% off and free shipping to former

servicemembers. we powered overstock -- >> host: right here is the small i.d.? >> guest: that is correct. it starts with troop i.d. so you would see paypal or facebook for that logo is the exact same process and once you have created your account you can go ahead and verified. we also power programs for under armour. i am getting in there right now but if a servicemember or veteran is shopping at under armour.com they will see the military discount with troop i.d. is a free service to servicemembers and veterans and they can rapidly go ahead and login and claim 50% off by up clicking on that icon. >> host: i think this is backwards. there we go. if you click on verify military status what pops up? >> guest: so there you go. if you have the account you literally login with your credentials and you can go ahead and verify your status and i

would be happy to show you. >> host: so you have signed up for this obviously. do you charge a fee for people to join? >> guest: is always free to the user so servicemembers and veterans have heard the benefits by virtue of their service in the military. the brands have a fee to make sure the programs are protected. >> host: are there privacy concerns with this product? >> guest: well, right as he plays a very central component whenever you talk about identity. our stance is very aggressive in that we consider the information to be the property of the user and what that means is that when under armour wants access to information, it's the user's decision always, whether or not they want to share that information with the marketer in exchange for the discount. so we say hey under armour wants to name your e-mail and your military status. we are not going to ought to into a marketing but that is what they want in exchange for

the 10% off. it's totally up to you to decide whether or not you want to give permission for them to have that are not. that is the future of what the web should be. the web is kin of a -- sites track un's stalk you and i know what you buy in who you are and sell your data back and forth here at our contract is much different. we will never sell or release or transfer information to third party unless we are auditing your identity for commercial purposes. on the front and the only time your data is released is when you have given explicit permission for that data to go to the other brand. if you change your mind later you can login and revoke access for that particular brand to have access to your information. we are really turning what is right now everybody's trying to guess who you are and we are saying just have a normal interactions. a marketer will come up to user and say hey peter i i'm willing to give you the benefit if you're willing to tell me a little bit about who you are and

it's up to you peter to decide whether or not you want to do it. >> host: where's the business model? where's the profit? where do you make your money? >> guest: there are a few different ways we monetize. we monetize on a transactional basis. every time we verify that identity attribute because we are protecting a program from fraud we open up channel opportunity so the different brands of drive traffic back to the programs we protect our willing to give us a commission on the actual program and then the third component identity and payments are closely linked. we basically have affinity group in the military that has a strong incentive to use our services in order to authenticate the check out and if you can combine payment relationships with a few payment processors about riding the rails they would basically pay us a percentage of the fee because they would become the

preferred checkout solution of choice once the payments are tied to a 10% off discount. >> host: are you working with the veterans administration at all? >> guest: we are. we are integrating into the department of veterans affairs center toptect programs. right now for some of the membership programs and training programs that va funds they require veterans to ow their ddt i.d. to the vendor or to e-mail it in but the problem with that is that they have your name, your social into address and even your blood type. everything a bad guy would need to steal your identity if there was the break-in of the vendor or if you lost your paperwork through the office. so what we do as we fundamentally change that by just giving the vendor what they need to know, which is guess this person is eligible for the program and that va is going to pay you or no they are not. in order to become eligible they need to pass certain criteria if they are in fact military. but it comes a much more secure

process when that is involved. part of the thing that motivates us, we realize there's an elevated risk of identity theft because the only ubiquitous form of credentials for 90% of the veterans is there ddt for tea and it's a little bit like carrying your birth certificate around with you. the only federally issued i.d. cards that veterans have go to retirees who served 20 years or more or are retired so for guys who have served for 12 years a guys like me who served for seven and a half years we are at a disadvantage when it calms to proving our dignity and less we pull out a recent photo album and show them, here i am for things like that. >> host: how many numbers -- members? gessa we have telluride ski resort last year signed a 48,000 new members between november 12

and december 31. we recently had overstock integrate into the program and right now we have 10 or 11 fortune five hundreds and national telecom and national airline integration schedule so we brought a trajectory to hit somewhere between 1.5 and 3 million users. i know it's a big delta but we are talking some big names. >> host: blake hall is the ceo of troop id. >> c-span, created by america's cable companies in 1979 brought to you as a public service by your television provider.

>> she's the first lady to earn a college degree and during the civil war soldier serving and her husband called her the mother of the regiment. >> president obama has renewed his call for closing the guantánamo's beta tense and center. monday the heritage foundation heard from bush in obama's ministries and officials about what's next for the facility. this is just over an hour. [applause] >> thank you very much john and i would like to welcome