need 50 rounds because that is how many takes to take down a drone. if you end up hurting someone else could be charged with -- >> specifically can you shootdown a drone over your property? >> the gentleman's time is expired. >> i appreciate that since you normally allow people to answer questions that were already asked. ..

the book that we added to the collection just the seer and it's an early 16th century textbook by johan -- and it was the major textbook on astronomy for about 125 years. this is johannes bayer dating from 1603. this is an absolutely stunning atlas. the engravings include drawings over them showing the

astrological symbols that we all know. and the figures. it's a 17th century diorama.

next on booktv donovan campbell talks about his time leading a platoon of marines in the al-mahdi in 2004. this is about a half an hour. >> good afternoon. i have been called many things in my life and i can honestly say i am really proud that i am shortly to be called a houstonian. [applause] we are really excited about that, my wife and i and i want to make a couple of things clear. one, i have been called a hero. i am not. i am just at guide to did his job and did his duty. this country has been good to me and it was the least that i could do to spend some time

serving my country. there are a lot of ways to serve. i think that what the houston hospice does is one of the best ways that one can possibly serve. i would submit to you that those who cared for others at the end of their lives are certainly heroes in every sense of the word. i would like to give another round of applause. [applause] i know will that can be a hard task. it can be a thankless task but it is a needed task and i can promise you that our communities are better he could as people like you are in them so please accept my sincerest thanks. what i essentially wanted to chat about today briefly was the idea of leadership and why it is so critically important in our nation today and in some ways you guys are getting a preview or an insight into the -- but if

you think about it in many ways in our country we are in a crisis of leadership. our political institutions receive low double-digit approval ratings and our business classes have been hammered by the poor examples the cropped up in the recent recession and many of our local leaders have taken the fall as well. i think to myself, good leadership could not be more needed whether that's internationally, nationally or locally. our gridlocked political system needs someone to step up and take responsibility to serve with the nation's best interest in mind and not their re-election in mind. i will tell you with europe in crisis and rising countries like china looking at us, they can either look at our model and say hey we value the same, we see that you value economic,

political and individual liberty and we see what that produces and we see the kind of country that it produces and we think that is the right way forward or we look at your system, we think it is a product of the past. we think the leadership is an effective than we are going to choose a different model. locally we have people in our communities who have been ravaged by the recession and they need others to step up the stand in the gap and to serve to make a difference in their own lives. so what i would like to do today to share with you a few thoughts about how we can do that and encourage you to think about how in your own lives you can do the same thing. before i get started i want you to no i am not a real author. in fact what i told my brothers, i have four of them, for little brothers, that i have written a book. they said, he wrote a book so when did you learn to read? [laughter] all right, all right thanks guys. i also recognize by admitting

that i can read and write to eye in some ways remember the good name of the marine corps but i will do my best to make it up. the first book "joker one," i am not a writer and i'm not a writer full-time and the only reason that i wrote it was because i really felt like i let my men down in my platoon because it's hard to explain but if you are a 19-year-old or 20-year-old and he charges a machine gun because he is worried that his buddies are under fire, thinking he is going to die but he lives through it, the only thing you can do as an officer or a leader is to reward him with giving him a medal. you can't give him a vacation, you can give him a bonus or promotion. the only thing you can do is take a medal and pin it to his chest and say hey congratulations and thank you

for what he did. i didn't do enough when i was leaving my marines so i thought you know, there is something i have got to make right. i can't go back and write them up for the awards that they deserve but at least i can tell the stories to their parents, their wives and fiancés if they weren't telling it. i asked mike or faster, hey can i write this down in the leadership class and he said absolutely. so my attempt was just to write the story and e-mail it to them and the next thing you know the book "joker one" was produced and this most recent book i was watching business leaders leaving their companies in chaos and disarray saying look i don't know much about this and i don't feel responsible for it i thought you compared them to one of my team leaders. he left for other guys and one day we just had come back from a mission and we were walking down the middle of the street in

ramadi. we were doing the morning ground sweep which was very look for bombs with the eye. corporal t was walking point in the very front of my platoon did he was at the front of his team. i said look t you don't need to do that. you may want to walk behind them so you can see what they are doing and give them orders are properly. he said hey sir, these guys are my men. it did happen to us. why we were doing the mission he said when that bomb blows up i want to make sure my body is in between that bomb and my men so if i can save them by doing that than i will. i have a 19-year-old here. that is how he leads and i'm comparing that against people who are three times his age who have less than 0% of the same

sense of self sacrifice of that is one of the things i want to talk to you about today and to give you a little bit of the background of this, the learnings that i've extracted and tell you a little bit about that to her. i was given command and the radio call sign was joker one. everyone of these guys and you can see them up here was between the age of 18 and 21 and they were college age. for each three months we trained together for a hazy mission. combat operations were over and i was on one of the last marine helicopters out that in 04 it became increasingly apparent that there was still a lot of fighting to be done and the marines would go back and the joker one and i would be in the first wave. so we were deployed to volatile anbar province the area that would become the heart of that

year sunni insurgency. in fact we were deployed to the heart of the heart of the insurgency because we were deployed to the capital city of a.m. barb province called ramadi. we went in to do a lot more rebuilding than fighting and we could not have been more wrong. my company of 160 found itself responsible for city of about 400,000 people. battling in trying to keep the peace. we never rested and we never pulled off the front lied. at one point in june 1 of my outposts the most attack outpost in all of iraq for most of the summer we were the most attacked unit in all of iraq. this picture actually made the cover of the "new york times." it is one of our engineers driving -- driving a vehicle out of an ambush. he was actually killed the very next day. by the time we finished nearly a third of my platoon had been wounded and i had lost one man.

my company was one out of every two wounded and to this day we have been told that many casualties in that short a period of time is a rate that has not been exceeded by any other unit, marine or army, since vietnam. when i returned from war in october 2004 by august of 05 i was in cambridge massachusetts preparing for year one of business school. it was not an easy adjustment but it was a good one. shortly after i graduated from business school i was involuntarily recalled and i served a third deployment in january of 2008 with afghanistan supporting the u.s. special forces. i spend yet another wedding anniversary overseas and missed most of my daughter's second year of life so as a think about it essentially i spent my 20s that war. it wasn't necessarily my plan but that is what happened. it was not easy. it was not an easy or

comfortable experience i can assure you. i was not thrilled about redeploying to afghanistan after i felt that i had finally gotten my life in order. but i would not trade it for anything in the world. the reason for that is i think it taught me things that i don't know how i would have learned anywhere else. and i think most fundamentally it taught me good leadership. as i have had the time to process that and apply that outside of the military and outside of war what i discovered is that the fundamental leadership principles that the marines have taught are just as necessary outside of the marines, outside of war and in all facets of our lives. it was so interesting to me to be at harvard because so many of my classmates said we get it, we know that you observed. the way you lead in the military

just doesn't work in the civilian world is all you do is give orders. i thought, that is not true. nothing could be further from the truth because at the end of the day you sit in front of 40 young men and you say here's the deal guys, we are going to show up at 2:00 a.m. tonight and we are goingo fight for 36 hours straight and they tell us that a third of us willake back. you guys look to your left and look to your right and know that one of those guys won't be coming back with us. those 18 and 19-year-olds and 20-year-olds look at you and they say roger that, we will see you at 2:00 a.m.. what kind of individual, what kind of leadership inspires that kind of behavior when they know that there is nothing in it for them except perhaps ones and death. well the fundamental thing that the marine corps taught us in taught me is that good leadership is based on good

character. character comes before competence and to build character you have to purser who virtue with the same intentionality with which to pursue anything else in life. if you want to run a marathon tu prepare and then you ecute. the marines told us it is no different with character because when the chips, when the chips are down and lives are on the line and you have to make life-and-death decisions in seconds or less it is not the person you hope you will be and it's not the person you want to become. it's not the person you wish you were that makes that decision. it is the person you have trained yourself to be over time. it's either going to make the right call or the wrong call and unlike many other institutions the marines took it one step further. they told us specifically which virtues we needed to pursue. the first of those virtues was

humility. when you see the picture of abraham lincoln appear he built one of the best leadership teams from a group of men who had hotly contested him in the republican nomination. on his left and you're right is one of the most disappointed not to receive the republican nomination and ultimately went to lincoln. lincoln had encountered him before the nomination and encountered him some six years earlier. flo lawyer on the case in ohio and he had asked him to walk to lunch with him. he refused later telling a friend that he did not want to be seen walking to lunch with that one-armed amp. fast-forward six years and that long armed ape is now the president and he is now the secretary of war. a congressman comes into lincoln's office from the secretary of 04 stanton's office and he says hey mr. president

the secretary of war stanton has just called you a fool. lincoln thought and he said did he now? is he did and he repeated it. he said well, stanton says that i am a fool, then a fool i must be because he generally says what he means in and they generally means what he says. i will step over and see him. lincoln was known for his singular virtue, humility which allowed him to set aside his own insecurities, his own feelings his own need to be right and focus solely on how to navigate an existential crisis facing this nation using the best and brightest of resources known matter how they'd make him feel. i think a lot of people misunderstand this virtue. they think itself effacement or lack of confidence. i think perhaps the best explanation of the best way to say it is that it's not thinking less of ourselves, is thinking of ourselves less.

it's having the most accurate view of ourselves possible and adding that view clearly to others. the picture you picture you see up here is oliver cromwell. he was the general who led the 17th century english forces that overthrew the english monarchy and established a parliamentary monarchy, probably the most powerful man men of his generation and certainly the most powerful man at the time in his country and in 1654 he sat for a painting. the painter on the first round painted him as an idealized roman god. he took one look at it and he demanded that it be redone. he had noticeable facial warts and you can see them up there. the painter had left the mound and he looked at the painter in the city will paint me just as i am, warts and all. i think that is possibly the best explanation of humility possible. i know who i am and i am just as

i am warts and all and i'm unafraid to transmit that accurately to others. i think pursuing that virtue the marines taught me to pursue that virtue means you have to ask for forgiveness often. you have to seek construction -- construct if criticism and be unafraid to transmit the knowledge of yourself to others just as you are. the next thing that the court taught us in this discipline and a lot of people have a negative connotation of this and they think it means punishment. the word discipline originates from the latin word that means teaching or learning. it refers to the systematic construction that was given to people to train in a crafter to teach them a particular code of conduct or order. in this case, the marines taught us what i believe discipline that refers to leadership. it it is a virtue that keeps leaders on the straight and

narrow and helps them to adhere to written and unwritten standards of behavior and to general -- this picture is a picture of legendary explorer ernest shackleton and his story stands as a testament to the power of discipline in a leader and how that can affect a team. in 19:14 p.m. 56 others left the british waters to attempt the last great heroic feat of the answer take exploration, journey across the continent via the south pole. from this fortune followed hard on the heels. he endurance found itself frozen into an ice pack. the crew left the ship's birth and slept on the open ice itself from most of their provisionprovision s sank when the ice crust the ship. supplies were rationed. every man had the same amount of food stayed -- served to them.

no man took more than his due. shackleton himself went out of his way to do the menial chores that he asked of his men. when it was his term to serve the amend the food from a large pot he went to every one of their tents and did so. when it was his turn to stand a four hour watch he stood it and when it was his turn to strap himself into a sleigh and pull a sled dog so they could move their camp from one location to the other he did. in large part to cuts of this example not a single man gave up and not a single man quit and after over a year in the antarctica every one of his crew was rescued. he was an example of executional discipline defined as strict adherence to the standards that we ask others to observe. there is another type of discipline. i would call it ethical

discipline that a leader must observe. i will not lie, cheat or steal or tolerate those who do sums it up. most of us are going to have to apply this code in life-and-death ethical decisions are navigate a complex right or wrong dilemma where our lives or our decisions affect thousands but all of us face smaller decisions like this every day. because they seem lower in magnitude they can seem lesser and importance. for example does it really matter if i tell someone i have almost finished that presentation when i haven't really started? do people really care when we tell them it's something minor and we walk away from that conversation and forget all about it? will my little girls remember it when i tell them i will be at their dance recital? does my wife remember when i say i'm going to be home at 6:30 and

i'm not? the answer to these questions and all of those ethical questions that we ask ourselves is yes. they remember. those little ethical failures over time make us, or set the stage for larger ethical failures and i suspect if we were to ask ernie made off, did you set out to be known as the greatest cheat and liar of all time, is that which you set your heart to do when you graduated from high school did you hope that your name would become a byword for fraud, he probably would have would have said no. the problem was he did not apply the discipline. he stated i made one decision once, and decision after decision piled upon one another until all of these small decisions became a great one. the next thing i knew i was being marched to prison in an orange jump shoot -- jumpsuit and my wife was wishing she

never knew me. look at the small ethical decisions that you make every day. the next virtue that the marines told us to pursue intentionally with the virtue of excellence. i think this picture here exemplifies that better than anything else. when he was 37 the man in the wheelchair entered a five-mile charity race. he was flabby and out of shape. he was a former officer so it totally makes sense. sorry about that. i couldn't resist. he didn't know how he was going to run five miles. after all the air force probably made him do that before. he certainly didn't know how he was going to do that pushing his son in a wheelchair but he did finish and in fact he finished

next to last in for an hour after the race he lay on the floor gasping. he had no idea how he managed to finish and he was sure that his short and unhappy racing career was over but during that hour he typed out a message with his head the only body part he could move and it took them an hour to type it. here is what he wrote, dad when i'm running i feel like i'm not -- and since that time he has been in 300 endurance races. he ran determined to give it his all no matter what the outcome. when you are training for a marathon or triathlon if you know in advance you have no possibility of winning that says something about you. from his determination something amazing was born which is inspiration to hundreds of thousands.

he did this because he had a gift. i would suggest to all of you that time is a gift. i have lost a lot of my buddies in war. i think now i understand this gift a little bit that are. when your friends and comrades do not have tomorrow because they bled their lives out on a nameless street in a nameless city that no one has ever heard of you start valuing every day just a little bit more because you know that tomorrow is no longer assured and you say to yourself things like my buddy whose widow and moved out of his house, -- [inaudible] my buddy killed in helicopter crash would have another day with his kids but he will you will never see them again and neither will holding or winchester worked coiled but i

still live. if i still lived, then i have a gift. what am i going to do with the gifts that i have and given? how am i going to use the time that so many of my friends wish they had it will never have again? how am i going to use it so that i can make sure that i earned it, so that i can make the most of something that i know they will never possibly have. how do you do this? how do you live each day like it's your last? i don't know exactly because even though i've been in combat i can't conceive what it is like to die but i suspect it is doing something like dick voight does which is giving his best, giving our best every day that we get up in the opportunity to run the race that we call life. we can pursue the tasks that are in front of us without regard to how they will turn out with their best efforts because we know that each day given to us

brings a responsibility and to do anything less than the best with the day that we have is a slap in the face to all of those living and dead who don't have what we have. we can understand with every right has a commensurate duty. i personally live in fear that i will waste the day and the time that i have been given. i was made to repeat as i lay in bed as an officer candidate this saying from a counter surgeon. i didn't get it because i hadn't been to war. i was just an officer candidate and i was 21. here is what he made his repeat. i think i finally get it now. he made his repeat, today i have given all that i have and that which i have kept i have lost forever. i i hope that at the end of the day, i can stand in front of my men and i can say server with what you gave me i gave it everything i had. i hope that i am not weighed in

the bounce. i encourage you to do the same thing. today i had given all that i have and that which i have kept i have lost forever. if you were going to do that, it helps to know why you were giving your best. alberto bill learned this the hard way. he learned that you need admission that guides the course of your life, that shapes who you are and what you want to be known for. i learned in combat that it can bring out the darkest recesses in the heart of man and knowing in advance that i would rather die than -- my mission. he had the privilege of reading his own obituary. he was the inventor of dynamite and he created an industrial empire that span the globe and his brother was touring a dynamite factory and it exploded. alberto l. woke up them of next

morning and he read what you see at the bottom here and it said the merchant of death is dead. he realized no matter what he thought his mission was everyone observing him thought that his purpose in life was to purvey death. he wanted to be known for something else. many people believe that it was reading that headline that inspired him to give the vast majority to start the foundation that now gives up nobel prize is in among them the nobel peace prize. i thought about the mission and how do i make the most of my time here. i think so it's worth sharing what what i have thought about. i'm a christian so i think my mission here is to reflect the great credit of my faith, of my family and my family name and through my life and action the

power and ability of my belief system. that is what does it for me in anchorage each one of you to think about what is it that you want to be known for? what mission are you on and what are you pursuing with your time and treasure? when all is said and done what is it that you want written on your tombstone when you are late into the ground? the final thing that the marines taught us was that there is a leadership model that works in all contexts. it works when life is on the line and it works when you are back in the barracks and it is peacetime and the servant leadership model that works. these leaders are in high demand and in short supply in today's day and age because because consistently subordinating your self-interest yourself interest and that of others is just not easy. if you're at all like me it is so much easier to focus on the position of the entitlemeentitleme entitlements of your role than the needs of e time you want to

purport that you are about something else because saying hey i'm in this for myself just doesn't sound all that good. i encourage you to never forget this. no matter what it is that you say you reveal your values by the sacrifices that you made to uphold them. if we cannot make a personal sacrifice for our beliefs and beliefs and for her ethics and poorer teams for our missions and though we are doing is giving these things lip service. a real treasure lies elsewhere and anyone who cares to observe our lives and the trade-offs that we make one note exactly what that is. when i say server leadership what is it that i mean? it's simple. servant leadership is a model which a marine puts a merchant marine, a leader puts their

welfare of their team second and their own welfare a distant third. they look at themselves and say i exist to remove obstacles for my team so that they can accomplish. i do not exist to accrue glory power or wealth or fame because after all nakedly came into this world and having seen a lot of funerals i can assure you they give you leave. you do not take anything with you. server leadership demands that people observe what we do rather than what we say and demands integrity wholeness consistency between word and deed and above all else a demands character. lest we think this leadership hard to attain i promise you it can be done. it does take the patient pursuit of virtue and it takes courage. allow me to tell a quick story about corporal jason dunn. he participate in the iraqification 2003 and he was scheduled to get out of the

marine corps shortly after but when it became apparent that the 12 million infantry's wad he had led in 2003 would return to iraq in 2004 he extended his enlistment so he could go overseas and leave lead them in combat once again. he told his mother reportedly that he just couldn't stand the idea of his guys going back to iraq without him. in my mind that was his first great act of courage. having left combat once in recall i know that it is hard to volunteer to go back. when you know your exact leg you are getting into but go back he did to lead his men he did. on april 14, 2004 he and his men were patrolling when they came under fire. heading south to cut off their ambushers he came upon a convoy and the rest of what i'm going to read to us from his citation for the medal of honor. he and his team stopped the

vehicles to search for weapons. an insurgent leapt out and attack corporal done him. corporal wrestled the insurgent to the ground and saw the insurgent release a grenade. he alerted the marines to the threat aware of the imminent ngitut hesitation corporal dunham covered the grenade with his helmet and body bearing the brunt of the explosion and sealed in his -- shielding his marines from the blast. on ultimate selfless act of bravery that save the lives of at least two fellow marines. most of us are not going to be asking the full measure of devotion for our cause or are people that we are all guaranteed to face hard choices and make hard sacrifices to uphold what we believe is right. we are all going to encounter situations where there's going to be far easier to keep silent when surrounded by yes men or to

look the other way when there are practices we no need to be called out. at those points in time i would ask you to ask yourself a hard question. do i want to be brave or do i simply want to avoid pain? here is what i think is so great. i think if we can do all of these things, if we can demonstrate morals that do not fluctuate with the time or with the circumstance, but can demonstrate that we care far more about the acquisition of virtue then say the rapid accumulation of wealth, if we can lead by serving others than i think this is one of the best times in our countries living memory to be the people who raise our hands and say here am i. you have a need. the need. choose me. i think this is a once in a

generation chance to shape the course of our country and maybe even the course of the world. the leadership crisis presents opportunities for great leaders. i'd think the world is hungry for great leaders. i would encourage you to think about it ,-com,-com ma to think about the role that you can play. i for 1:00 a.m. excited to do much last to try to rise to the occasion and make a difference by leading well. i encourage you as you think about the role you can play think about pursuing or two above all else. be humble, model what you expect. do what you say you are going to do. never take a single day for granted. enjoy the day that you have and get your best at it. pursue excellence for its own sake. know your mission in the fleet cannot and will not trade off ever. serve your cause, serve your teams first and put yourself a distant third.

you will fail and you will have to make hard choices but you can and you will persevere. in so doing, you can help ensure that this great experiment that we call of america remains the best in the last of the world. i am encouraged to talk to you today and i'm encouraged to see what we can do with our country and i'm proud to be called an american. thank you. [applause] [applause]

>> mr. moss what happened in indiana polis in 1989? >> i start with that meeting because it's so informative the industry's attitudes and strategies. the pcd epidemic was just beginning to emerge and raise concern not only among consumer activists and nutritionist but among people inside the process and food industry. they gather together for a very rare meeting. ceos to the top manufacturers in north america who got together at the old minneapolis headquarters and the pillsbury headquarters in minneapolis to talk about none other than this emerging crisis really for the industry. up in front of them none other than their own. his name is michael mudd.

he was the vice president of craft. he was armed with 114 slides and slate at the feet of these ceos and presidents of these largest food companies responsibility for not only the obesity crisis but he cited the rising cases of diabetes, high blood pressure or heart disease. he even linked their foods with several cancers and he pleaded with them to collectively start doing something on behalf of consumers. he knew that the competition inside the food industry, and you know it's funny because you walk into the grocery store and is so tranquil with soft music playing encouraging you to shop and buy that between -- behind the scenes they food industry is intensely competitive. the only way to move the industry toward a healthier profile of their product would

be to get them collectively to do something. from his vantage point the meeting was an utter failure. the ceos reacted defensively. they said look we are already offering people choices. we have low-fat this and that. if they really want that they can buy those alternative products. we hold both the consumers in their own shareholders, they left the meeting basically going back to what they have been doing which is having a deep reliance on salt, sugar and fat. >> what our processed foods? had he defined them? >> processed foods are mostly looking at what people like to call ultra-processed foods. even a baby carrot can be defined as a processed food because it doesn't grow that when the ground. it's a regular carrot that gets shaped into the baby form but typically from my sense processed foods are those things that take natural ingredients

and highly refined them, highly processed them in the formulas of the products that i'm writing about in the book are incredibly dependent on salt, sugar and fat. it's not a mystery. you can pick up the label and you can see thanks to some government regulation that we have, you can see the amount of salt, sugar and fat in these items. it's rather extraordinary. across-the-board at the grocery store just how reliant the industry is on these three ingredients not just for flavor but for convenience because they can act as preservatives and also for low costs because they can help the industry avoid using more costly ingredients like fresh herbs and spices.