they shouldn't be buying more free trade agreements should be reciprocity and balance, and also making sure that you are paying as much attention to the labor rights and the process standards oversees the rights of investors and the free flow of capital and all that so there's a lot more balance to the equation than there is right now. >> you can watch the rest of this conversation online at c-span.org as we head back now to new york city for c-span2's live coverage of the bookexpo for a look at what those who are new to publishing think about the future of the publishing industry. we will hear from graduate students from nyu's publishing program. >> hello, everybody to get my name is andrea chambers,

director of the center for publishing at new york university. thanks for coming to the panel discussion rising industry insiders with those new to the publishing industry think about its future. i'm sure those of you that have been attending other conferences have been listening to what some of the very senior publishing executives have to say about their vision of the publishing industry going forward. but this afternoon you are going to hear something a little different. you are going to hear the viewpoints of those who are new to the industry. we have three of our current, well, one just graduated but three of our science publishing students today and one of my and then be presenting their thoughts on what all of you in the industry and general should be doing to keep fresh and relevant and innovative in these challenging times. we come to the separation of two different perspectives, the first is the position in the industry. all of them are working in the publishing industry, and also from their work in the studies and in a graduate program in publishing.

now, in their months and years with us they have taken courses on bouck editing, marketing, sales, promotion, publicity, web analytics, data, online sales and marketing, social media in fact peter the moderator today peter actually teaches a popular course. he was of course the director of the digital development for awhile. so, if any of you are interested in more information about the program we have some brochures and i would like to turn the discussion over to peter and our panelists. >> thanks, andrea. to kick this off i thought we would have all of the panelists introduce themselves. i thought maybe we would start with you and work our way down. how does that sound? >> hello everyone. my name is thea james. i graduated in 2012.

i've been working at workman publishing as a digital sales and promotion manager since 2012. i've been enjoying it very much, and mostly, i handle our different ebook business, the day-to-day management of our accounts, putting together special promotions come and all is just trying to enhance the discover devotee of the title. >> my name is april rim in my first year of the program and i currently work as a sales assistant for the school journal and my role involves reaching out to various publishers to find them ad space in the magazine but also connecting library and syndicators through our print digital outlets. >> linus christian scarlett. i've been working at a agency --

hougton miflin harcourt agency. in february i got a job working in the editorial apartment. i'm the eternal debate, editorial intern so i'm the assistant helping out on all of the space in the editorial department. >> im theresa and i just graduated last week from the program and i have worked at macmillan and i am the executive assistant to the president and the publisher and i kind of have my hands and a couple different apartments but mainly i assist in sales marketing. >> can everybody here? [laughter] i'm sorry we have to share one of them today so i will just have you go back and forth. testing. >> is that better, everybody? >> hello? >> hello.

>> is that better everyone? brough >> hello. [laughter] >> okay. great. i thought we would start off with a question, just about sort of how you got involved in this. i don't know about everybody in this room, but i actually did not study publishing. i kind of came into publishing with another route after completing graduate school. so i interested to know sort of how you came into this, what drew you into the industry and maybe how you are finding it this far, whether it meets your expectations or not. maybe we will go in the same order that we did for the introduction. >> i graduated in 2006 from ucla. i was in economics and business major and i actually worked for a hedge fund for a couple of years. when the market tanked in 2008, i decided to pursue publishing what seemed like sort of a

process there but i've always been passionate about books and i have been blogging since 2008. i am a big science fiction and fantasy nerd. so, i just decided to come to new york. i was free to do what i was passionate about doing with. as the second question, supplies and light on the data analytics which i come to rely on as a crutch and i hope to bring some of that experience and my current position of publishing. >> i started out as a journalism and english major at emory university down an alley and the and i spent a lot of time in turning of the various media companies writing as a reporter. i thought that my dream job was

to become a producer and i quickly realized that there was not the right fit for me. so i moved to new york about eight months ago and i started in turning that an independent book publishing company so i was the editorial intern for the romance and print and there was a very rewarding experience. but then it came time to apply for my first job and the library journal luckily for me open the door and so i have been working with them very closely on the sales and marketing side and loving every second of it. i thought i wanted to become an editor but i realized -- and i did my personal work at the library journal that i love magazines, i love the visual storytelling, and i think there is something fascinating about how the technology is really changing the format, and to an

extent, the content. so i really want to be a part of that and i hope to be in the forefront. >> i come from an alternate route as well. i have a decent grades and i went to wall school and spent a year there and have a moment where i didn't like any of this stuff. an interesting pursued but there was nothing grabbing me about the jobs or the opportunities available, so i gathered my bearings together and i said what do i like to do, and my whole life reading has been there and books have been there and i started exploring if i could make a career out of that and i was so fortunate to get my first internship at the lottery agency, and i really didn't look back from there. i loved what i worked with every day and i think that is something totally different than the jobs and the job prospect i was looking at before, so

enjoying the industry and looking to go further. >> i graduated with a graduate degree in english literature and i was looking in my senior year to get a job at a local academic publisher in long island and i worked there a little under two years and that is a really great experience and insight into the industry, but i realized i kind of felt more at home and trade publishing and i wanted to learn more about that and kind of break into that area. and through this program i have had some great internships at random house in their sales and now at macmillan children's. very at home. >> that's great. thank you. >> sort of fighting right into this i am curious to know -- i certainly consider myself part of an older generation and i going to refer to u.s. the emerging generation. and so, i think i interested -- and i assume everyone is interested in how you consume the content presently whether it is books or magazines or reading or print or you are reading things digitally or across

multiple formats. if you can take that question. >> i am more traditional in that way. i read primarily in print. i have an ancient ebe meter i have to look at but i think i will ultimately splurge and by one soon but i will always primero lady print reader. >> i published with print and ebook and i find myself purchasing more usually on an ipad or tablet device because and offers more option. i can go to more retailers and i also read on a dedicated device but i do still purchase a great amount of printing books in hardcover and paperback. >> i prefer print and i will go for it any day of the week. but i do have a tablet and use it for work. i find it's a great working with manuscript and when you don't have the print budget it is

indispensable for that. >> when it comes to books, very much traditionalist. i read in print all the time. but when it comes to more educational things like class i usually read on my ipad and i love it because i'm always multitasking so any given time i have music or i'm having a conversation on skype and in reading and having a conversation so for me the ipad is great and i love a. >> when you say you read in print is it because you prefer the actual format or is it something more where it's about owning the device that you could read digitally? >> for me i love to collect hardcovers and so i purposefully go out to the bookstores and i buy them that way. but i know that some of my

colleagues feel a little differently about that. >> for me i'm also a collector and i like to have my library at home and i think ultimately i have to streamline my purchasing habits and choose wisely. >> i am a voracious reader. i read at least three books a week and a preview a lot of books. for that reason i would be impossible for me to purchase all print books and still live in an apartment. so, the ebook definitely helps in that regard and also i am very price sensitive. i do like that the books are a lot more significantly cheaper. so, since we are on the subject of reading and content, i'm interested in the fact that it is changing a lot as we look at

the print centered world to a more digital model that allows more experimentation. and this is a round area as a flash fiction or complete your own endings or write your own endings, in short form content like the multimedia products and other types of enhanced books and magazine articles that become instant short form ebook so i'm curious to know as readers what do you like what do you not like, what are your feelings about the format as traditionalist or not come anything around that area? >> in almost all stages in the traditionalist and i will admit, but the one thing i do love is the kendal. there is no other place where you can browse the long form journalism and they really kind of sound of the market that was in touch before.

>> i read a lot of text and science fiction fantasy however there are some interesting models being explored on old man that was serialized the novel and was a television episode and even the book itself is called the season, and i found that fascinating and also i kept turning and for more. i also think that the platforms do wonderful enhancements to their books for cookbooks in particular. i love the author for that. i think there's lots of interesting experimentation going on. >> anybody else? >> when it comes to the interactive books for me i find it almost a little bit distracting as a reader. i don't seek those kind of books out. they are not exactly my favorite unless there is a movie or some sort of true value. but as christian was saying on the singles, i think that is something really interesting,

you know, the short format. everyone is always concerned about engaging the reader and how we are constantly more busy and kids in the classroom, the attention span isn't there anymore and people are just trying to get any sort of engagement that is possible and i think that it really addresses that and i think that is something we are going to see become widely successful. >> i would have to agree. i have the most experience with these ingalls and i have always been on a short stories and i feel like it is a great medium to kind of bring us to the forefront and keep it relevant, and it just to fill that need a market for that type of publishing that people flock to. >> how are you finding the books? are you going to book reviews, you you use social media networking sites? how are you discovering this stuff out side of what you have to read for work? >> i still do a lot of browsing.

i go for one thing and leave with ten bucks. >> it's nice to know you actually buy the books there. [laughter] >> i do purchase a significant amount of books from. good reeves is the main site of use, but a lot of recommendations, entertainment weekly, it's kind of across-the-board. >> is it something that you came to use? >> good reeves is a great tool. a separate new releases like months and shawn russ. -- genre. you could find that on good reads which is kind of fascinating. i also use the blogs because i also follow the trade journals like some of the library journals that we get. but maybe i'm a little bit more ve out liar because i actively pursue the new releases.

i desperately rely on the book reviewers and publishers weekly, the library journal obviously. but i think the biggest one for me and the most influential as word of mouth. and you know, what my friends are reading, what my mother is reading, that is always going to be in high regard. >> is it in the social media that you find out about your friends or your mother? >> absolutely. well, yes, social media is definitely number one choice. >> so, related to that, i'm curious about is whether or not it is the social media online marketing, all of these areas extending discovery of our books is a critical element and sort of making a best-seller. i'm interested to know, and maybe we will start with you,

what your thoughts are that in most of the industry today what of these decisions are being made by more senior and older level executives and the ultimate one is leading the implementation for the strategies of around this and the platform perspective since you work in the agency side. i do think that there is a sort of disconnect between the older generations idea of what the platform is, and what the reality is going on on the ground. succumb having the degrees and being an expert in the field is great and obviously the more technical but the better when if you have 100,000 twitter followers that is a platform and combining those ideas and where that goes in the future expecting the experts to have a social media presence and being able to leverage that is going to be a huge thing moving into

the future. >> anybody else on that? >> i'm opening up in that possibility. >> i think just speaking to see how my company and as a social media and really just being open-minded and knowing which platform serves the title best and being very active on the strategic platforms that you've chosen instead of being all over and spreading yourself too thin i feel like if you do something well on the sites that you know are for the audience is keeping it targeted and interactive in that sort of way to go. >> i think that with the older executives it's important to how your people better skilled with social media. you don't need to learn how to do it yourself. you just need to be able to make the strategic investments and the people that can do it. and i think that is interesting but christian said going back to the platform because even on the title level or the position

level they already have those kind of connections and platforms. >> i'm curious to know if you think that there are certain things publishers should be looking for in this new day and age and the skills they should be acquiring or through the new hires the present we don't have that you think might change the industry three >> sure. i think the social media if you are in marketing would be very good experience to have. i think it's important to look at people that are outside of the publishing industry. recently, we just hired additional sales and promotion assistance that came from nielsen and product analytics group so having that data driven background i think is helpful in the sales portion of what we do. i think looking at other experiences is helpful just because it seems that publishing is a very insular sort of industry. and i think that there are lots

of lessons to be learned from bringing outsiders that specialize whether it is in the website creation coating or analysis that we can learn valuable lessons from. >> anybody else that we should be hiring four that we are not presently looking at? >> even if you aren't talking about hiring but just knowing allin go and understanding, you know, what a follower means and how important these things can be even for smaller places not necessarily higher in the social media manager but if everyone becomes more familiar in the terminology and the reality, i think it can go a long way. >> i think it's important to find employees that are well-rounded and they may not necessarily specialize or, you know, honan on one particular skill but i think there is

something to be said about somebody that knows how to write and how to use the social media and how to do a lot of design and work with all of those products and stuff. at my company at the library journal, you know, they really tell you that and it is a team effort to reassert regardless what department or in whether it is a sales marketing, editorial, there are places and opportunities for people to jump in and say you know what, i will write you a copy, you know, that isn't technically my job and i think that that is what is important that the goal pity it it's a team effort. >> we talked about it from the publishing side. are there examples in industries outside of publishing that we should be looking towards or gleaming examples from that you think might inform and benefit the growth of the publishing industry? anybody? >> well, i'm going to drop a pretty low lawyers reference but in tv that is especially in the social media is extremely active

and there are millions of followers on twitter and it really gets the fans involved and i think that that can translate to authors and showing how important it is to have a voice on these platforms and engage with their readers and it's something that translates into a lot of different comparisons to rely think just being active and encouraging your authors to be active and have their own distinct voice is the key. >> i really like -- i collect a lot of blue ray d. etds and something i love is unbundling a lot of producers are starting to do so you can buy the digital -- you can buy the bp and get a digital download for free industry met for free and i feel like there is an opportunity to learn from that for the print products and the digital product in that way. netflix has done amazing things recently with creating its own television shows and this unique distribution model they released

the entire season at once and you can kind of watch i guess. i'm sorry all of my examples are from the movie industry. but i like how i can discuss early releases digital week. before you can rent it you get a week or two weeks where you can buy it early for 1499 or something. and that is something really cool that we can do to sort of reverse window and have an ebook that is available for a higher-priced leading at the print publication. >> turning back to the industry, maybe i will ask you this, is their anything that you see that our industry is doing that is new, i mentioned some examples is their anything that is new and dynamic happening that you are excited about or encouraged about?

i am seeing a lot of publishers to outreach to the library is themselves, and i know that a lot of people may hesitate at first because it doesn't necessarily translate into dollars but i can't emphasize enough how important it is to have those library in on your side because they are pioneers in the communities and especially with children's books as well it's important to get the word out to support your titles and their reach is so why did that there is definitely a significant value to that. >> anybody else? >> another science fiction example for me surprisingly. i love this company called subterranean press. what they do is make these beautiful books and are

extremely limited quantities and they sell them only on their website and this kind of amazing way to preserve the integrity of the hardcover books then a little later they also release the e-book switch or a little cheaper and abroad distributions in the normal channels and i think that is kind of an amazing way to solve that problem if you can't get distributions for, you know, high end titles or cooking titles into the stores which are sort of disappearing or shrinking i guess. >> well, that's something james patterson seems to be concerned about. how many of you are familiar with the had to get out in "the new york times" a while back? i am interested to know when it james patterson took out the headline that said who will will save our books, our libraries,

he said that the publishing industry is in need of a bailout, like the financial industry was in need of a bailout. whether it was banking, housing, etc., first i'm curious to know if you have any thoughts on this and then coming from your background, -- >> i think that what he did is achieved part of the goal which is to shock everybody to be coming out in the book review act and publishers weekly ad, he got people talking. i'm not sure about the merits of his argument or not to delve into that but behind it he definitely has the right ideas and as a follow-up interview and was the idea is there. reading it has to be encouraged. not just the future publishers the cultural medium. how the government does that is up for the debate to the if he's

right their needs to be more of a focus from the schools and libraries. the end up being the readers for the adults living on. >> going on what christian said, the common core is blown up and getting them reading from an early age really comes down to getting the word out there to get the hand of people all ages and how important that is and how it is going to be relevant that it's necessary to keep the industry going. >> are you at all aware as a group that your friends seem to read less than you do or as you travel the subways in new york or you are heading home is that something that you are aware of? >> well i read a lot. but no i'm actually encouraged

by the subway thing because and los angeles everyone drives a car and you never see anyone reading or doing anything else on the street. but on the subway if you see people reading, you know, print books, magazines. they are sitting next to me and busting out front tablets it made me feel warm and fuzzy triet. >> i didn't know people still did that. people still do that. people read books. and i think that the e readers do open up a new group of readers and there is an awareness problem about reading and how many people do actually read. ..

is very conductivity you have you have are any recommend nations you have around getting people up to speed on these two things? >> we have these things called

workman one-to-one, but they give basically a lecture to everyone interested about learning that they do and how they do it. we recently did one in our digital department and it was illuminating. so i think with social media as initially that could be found being that could be helpful. it's easier to set something off in someone doesn't feel like they are for having to ask, what is a hash tag or for wider equity. before@when i tweet someone. >> macmillan does the same thing with a people to do lectures and it's nice to hear what other department are doing and seasoned executives in the field get their feet back and learn about their history. i think it really comes down to being open with your supervisors than showing how ambitious you are and what you want to learn.

from personal at area by recently taking publicity and showing you want to learn as much as you can because it's ultimately going to help your court job, what you do if you have a well-rounded idea of the team as a whole. >> working on a smaller office, there is an i.t. or social media person commits to be one of the younger people was an advantage in you use that to be helpful and lend a hand when you can. whether it's turning the computer on or getting on twitter. you do as you can and be hope will bring that into the office and share it. >> i agree with you completely, cushing. a lot of it is lending a hand when you can. making it seem as if all the digital stuff, tech stuff isn't as complicated as it seems. that kind of attitude is

infectious and just been in school and having that continuing education has been my biggest asset. for example, the library journal has launched our first app. it was so funny because after we had gone through a report on that network, the next day i had class in class and we had a speaker who happens to be from "forbes" magazine and it was nice to talk to him after class and tell him how we were using that in a real-life example here at work. anytime you have the opportunity to get on any free webinars and the information is out there. i think it's really important to have the supervisors who encourage that behavior can also import to share that information with coworkers. so what i try to do is sign-up for those on my own time and

what i like to do is type up some notes, a short outline for my colleagues. whether they read it or not, i don't know. i hope they find it just as helpful. >> i want to leave some time, but i'm curious to know if you have been a profound work, winston either for those coming into the industry for the first time for just mentoring for those of us who are seasoned veterans who have been here for a long time. anything that strikes your mind? >> at night to put out one thing i'd love about where i work and so we're not afraid to experiment with different things, even if it means you fail or you invest a lot of time and energy into a platform for which might not make it down the road. i like the fact we experiment a lot, so i encourage everyone to not be afraid of that failure to go out and experiment with

different models, different accounts, with anything. >> people looking to break into the industry, i came here with a very narrow editorial focus. that was what i was doing, all i was doing and the program opened a nice to the department and i still haven't decided which area to invest in. being open-minded enough i am not afraid to try different things and see what works best for you. there's so much to learn. the more you know about different apartments, the more it helps you in the long run. >> i completely agree with that. the most important thing i've learned so far as communication across all departments. i've heard too many stories of people working in editorial who don't know their counterparts in the other department and that's kind of sad and stunts the growth of the company and it's really come the really important to keep those stores open and to

know what everyone is up to and to facilitate the team after. >> to follow-up on that outcome i would say use your internships because a witness who are the turn and you want to learn anything if it involves doing some of the drudge work with the bottom of the barrel come and they are there to teach you what people want to answer your questions, so ask them. >> it's great. a day to openness to questions because it's a great opportunity to hear directly thoughts i didn't cover that she might be interested in. is there anybody who'd like to ask a question of the new mines entering our industry? [inaudible] -- for the industry? >> did you all hear that?

>> well, one thing the program does incredibly well is it offers up a number of networking and face time opportunities that you would never have to work in the industry for countless years in order to get that time. i got kind of a crash course on how afterward developed and enhanced content to make that content. the program is also wonderfully giving you a broad overview of the different areas of the industry. you're required to take different classes and take a financials class, multiple financial classes actually. you have to take a multimedia or interactive media class. you have to take classes in sales and distribution, so you get this broad sampling, which you probably would not get when

you work as an editorial assistant or intern because you're often doing one specific function. so the program is invaluable for that. it's educational and communication and networking sort of experience. >> to speak to the same point, any program of networking is key and having these professors from a variety of areas in the industry and a lot of great guest speakers that come in, you really get a nice overview on every asked act of the industry and i think also as an english major in undergrad, i was terrified of financial courses, but it's imperative the necessary for a final capstone and helps you understand how you get these and why it works and it's nice to learn from these areas that i didn't learn in undergrad or think of as publishing. and everything that entails. that's my favorite part of it.

>> from the city still in the program, any thoughts? >> i got my job through listening to the program, so right off the bat that was really all. as far as skills as well, one of the fun things he's been able to say i know what that is. this is a pml. i know what that is. i worked with one of those before and you come in and get more respect on the work place and much is going to go forward more. >> you know, one of the biggest assets are your professors. you know, they are the leaders of the industry currently. they have so much to share and had i not been in the program, i would not have access to that and like she mentioned, we have amazing guest speakers who come in and give you insider information that she wouldn't have found otherwise. the other asset is your peers.

christian and i started together. were actually in almost every single -- we see a lot of each other. but like our peers they come from different backgrounds and it's really interesting. it made for great networking. >> the most recent hire on my team is a graduate of the program and i can tell you without a doubt out of all the people i've hired because of the program she came like a base of knowledge that far exceeded what i had. she was able to jump into the work that needed to be done right away and that is an irreplaceable. i would've had to spend six months to eight months getting

there up to speed and she came upon that knowledge knowledge as a base in just that we could get everything going right away. any other questions? yes. [inaudible] >> -- change your goods then what do you think the messages of the future? >> their interesting question. >> all take a stab because i came in thinking i was going to work in books and i started my job the amazing opportunities i have thought about and our access to in that regard you get to see for example the class is displayed for the first half is an introduction in the second

half of magazine publishing. so it not for months, irony see a direct difference between the two and i was able to make up my mind based on that information. i don't know how you guys feel. >> i agree. i was undecided. i was always a big book reader, but it is interesting to me and i wanted to make my decision to really decide which area was best fit army and it is nice to be able to contribute both areas and there have semester courses, so it was kind of content can make country and helps people make their choices on which side they were looking to pursue. >> after taking that cause if you would ask everyone who finished the course, they not automatically are the books or magazines. >> are you encouraged, scared?

>> i'm particularly excited about it. its ever evolving i'm sure you guys agree you want to be a part of it and we want to make her imprint on the industry in the new standards and to say yeah, we were there at the beginning. i'm very excited. >> it's a bit of a turbulent time, but also a time of change and that's exciting in a flood of opportunities that was in there before and how new ideas that were just starting out is pretty exciting. >> any thoughts of that? the longest out of the program are under him in in the publishing industry. >> i think they've are descended. the time of change can be scary, but it's also an opportunity.

graduates of the program is a lot of new opportunities with a lot of distraction in terms of the job market and where the industry is going. one of the things i love as i get a say in what we do and what they might be a vast inanimate different digital initiatives he might be taking. i think that's the best. that's very exciting. >> any other questions? wrapping up, there's something i wanted to read about two or three years ago sylvia day, was interviewed a book world and she gave a quote struck me as i was preparing for this panel was asked about the publishing

industry and specifically publishing in the industry relative to her being a successful self published author. one of the comments she made with this. i worked with publishers and the best people in the industry. these people are repositories about works in the industry, likes and dislikes and you need that vibrant community. and it made me think that this is a vibrant community that's coming in that is making this a great industry and something i'm not only proud to teach about, but that i'm proud to work with and. thank you are very much for the contributions i know you're going to make to everybody in this room. thanks a lot. [applause] >> i really mean it. my hope is all i knew. don't let me down.

[inaudible conversations] [inaudible conversations]

>> think tank center had a study yesterday saying most people see health insurance premiums go up as a result of the present health care law. personal budget officer, douglas holtz-eakin and north dakota congressman, said they talked about the findings for just over an hour.

>> former member of congress come on behalf of center forward, we welcome you to our program this morning carried as you know, center forward has existed for three years. moral about discussion and across the aisle conversation in this hyper partisan atmosphere that we have up on the hill here. we think it is important for an organizations like center forward to bring discussions together over issues that are currently important to the american public, import to those policymakers on the hill as well. we view our role as providing information in today's providing information as well. we bring together another smaller programs members of congress on both sides of the aisle, both sides of the hill. we bring together staff, indict

associations, not-for-profit corporations, union representatives as well to come in the topical conversations. we appreciate the support. this has been a dynamic effort on our part, those of us who left the are eager to see that conversations occur in this particularly difficult atmosphere. so today is to some extent of course about education. we provide educational programs for the general public as well and that they made reference, were they to produce information. today's issue is health care. center forward has come together with milliman inc., looking at how certain aspects of the affordable care act will affect health care premiums and a lot of information, science on that information about the affordable care act in health care premiums as well.

jim o'connor is here in chicago to lead the presentation and essentially will have a reaction by our other panelists. i want to make you aware of who is participating in this program. at the end of the program, there'll be time for questions from the audience and will make sure we cart or time to a certain extent to make sure that happens. jim o'connor. we welcome jim and doug in earl pomeroy as well. jim is a principal at consulting actuary with milliman. he has considerable experience consulting an individual small group insurance markets in this. i'll give assessing the potential impact of health care