ins, tens of millions of books being published and one thing is for sure, not everybody can write a great book and very few people can. in a world with unfettered ability to publish a role of the publisher becomes more and more important than the role of the book seller becomes more and more important. publisher has got to -- what we do for a living is low canada huge amount of manuscripts that come in, decide which one the good books. you have an instinct will still built in 2 years and years experience and people who are good at it are hard to find and it is tough to do. you could crowds force it all right out, theoretically that is a possibility but people forget

that this is a human business, you guys have customers that come into the shop and say what should i read? and you say i know your daughter and she was interested in this and she might like this book, you have a personal connection. it is the same with us and our authors and authors for the most part do not want to be aggressive internet marketing professionals. what they want to be is give me some help, have writer's block, who glycol, someone who can help me do what i do for a living better and make it valuable and that is of tremendous service and you can't downplayed that or do it with an algorithm. that is the human experience. this is the business we are in. at an end of the day most publishers who are self

published with a few vocal exceptions are pretty happy when we pick up the phone and call them and say we would be interested in your next book. most of and don't they go fish, i love it here. it would be great to have a book deal. we have a valuable endeavor more valuable thing as people become overwhelmed by the sheer amount of choice. if you think when you are overwhelmed by choice what do you want? you want to go somewhere where the choice is narrowed and someone who knows configure out how to help you and for booksellers that is the key value and the key value for publishers is the ability to recognize talent. every great publisher, what we do is we understand how to generate word of mouth about books. that is what sells at the end of the day. we take some ads and do some

stuff on radio but it is finding a way to generate word of mouth, tremendous tools to do that. our job is what it has always been, to use every available pull and mechanism to generate tremendous word of mouth about individual books on particular topics. i think we are actually pretty good at it. >> the best of what we do, face-to-face time, the way we are, about things we love. >> authors like to talk to a human being everyone's in a while too. >> so true. where do you think the industry went wrong in letting one major retailer, the company that sean not be named becomes the dominant or are we passed the point where we pull back the reins? you think it is --

>> i don't think we let anyone become dominant. the guys at amazon are extraordinarily bright guys. they work really hard and they are incredibly innovative. they have developed a lot of innovations that are quite useful and work really well. the problem is concentration of power at that level in our business is dangerous beyond the financial pressures, dangerous for a lot of reasons. we continue to have relationships with them call our retailers and make the playing field even and if the american consumer ends up wanting to buy all their books from one online retailer in digital or print

form, it they are going to do that. that is the way the world works but everything i have seen in the last two years suggests that that is not true. what you see now is people are beginning to realize it at all want that bookshop to be on the corner in my count i had better go buy some books and people are beginning to realize, one of those things that is different from all the other industries is a bookstore has tremendous value to the community, tremendous value. much more value than the music store had. not even close. i think the american consumer will adjust to what they want. i am relatively optimistic we don't end up with everybody out of business and one retailer. >> that speaks to the local -- what we have done in our

communities, place the exchange, ideas and conversations and all that. in your support you have been a huge supporter of brick and mortar and looking at the whole book ecosystem, will we it? you have already answered it. >> it all depends on how consumers want to read books in my opinion. if they want to read books digitally and don't vote for brick and mortar, we will have -- if other large forces continue to push things a certain direction, we will have a situation like music stores where the traffic dips fast enough that there becomes a moment when your bottom lines are tough.

retailer bottom lines are tough. the moment when the store traffic drops too much and you can no longer support your square footage, it becomes very difficult for retail to stay open and you could see a situation where a lot of retail close down quite suddenly and that is something we have been really passionate about trying to make sure as best we can that we don't facilitate that. i was much more pessimistic year-and-a-half ago than i am now. i think there's probably going to be long-term room for brick and mortar as well as online shopping. i think the bookstores are less. >> independent bookstores, third year in a row increasing the number. >> it makes my day. that is the single greatest news. okay. i obviously can't run a microphone. >> this is a question that came

from one of our members. inside bookstores, percentage of the total market over the last decade has declined the we have seen some increases over the last three years but bookselling partners, we are all lined culturally in what we are trying to accomplish. how much are we considered in bottom-line decisions you make at macmillan? >> depends on the decision to be honest with you. being completely honest, when independents, 35% of the market share, of course there was more resources but selling independents being in touch with the pendulum many more of you, sales forces were bigger and all that, what has been consistent entirely consistent is you have always been much more important to us than your market share

would show. we have always realized the great value of independent booksellers discovering and making first novels happen, there books actually end up being huge bestsellers across all the market because of your ability to create word of mouth. you always punch above you're wait but as far as total resources devoted, we do make business decisions based on how big each piece of the market is. i would say we always, always keep you guys in mind. no doubt where our heart lies. you are always the greatest value you bring is in our mind and after that we make a bunch of decisions based on that. >> as macmillan's c e o you have a lot of responsibilities outside the united states, what happens here. the marketplace for mcmillan and books in europe, when i think of

countries like germany and france, not the way they look at books as an interval part of the dna of their culture, where here i don't think especially, not looking at books that way. what can we do here to emulate what is happening there? there is such -- more books published per person in germany than any other place in the world. bookstores thrive everywhere. in that kind of culture, how can we make that happen here? how can we change the mindset? >> the single greatest way to do that would be to put back in retail price maintenance laws of some sort. if you didn't allow discounting for books, some of that sort of help of the bookseller environment is driven by that. you look at e-book, it is still numb to% or 3%.

and there is something we can't have, there is in germany a sort of ancient cultural attraction to the book which is more broad base than in the united states and that is near impossible to address. it gets buried in culture, the great belief in value. it is one of the most remarkable things to me, a brother and sister have intellectual putter she did not question what it would cost to get to the underside. all the tens of millions of dollars in settlements and legal fees and all these things, they have been absolutely steadfast in that we need to do what was

right, and right culturally, not dollars and cents. let's do what is right culturally is the first sort of hurdle you have to get over. after that we can talk money. there is in germany a true believer in the value of freedom of speech and a true believer in the value of literature and culture and you can see why. they have a particular background we don't share. >> i wish we had more of that here. it is of family business and knowing the support, going through a lot of tough decisions, the difference between a privately held company and those publishers who have to report to a bunch of stockholders, what a difference for you. >> i count my lucky stars when i go to work that i have two shareholders i have to make happy and one of unspent her career running a literary publishing house and the other is dedicated to the concept of science and education and things

like that. so for me there is great pleasure, have worked in publicly traded companies before and first ones and i can tell you it is an enormous difference. >> relatively small numbers of members of gone into print on demand business in their stores. what is your view on print on demand and how it relates to the publishing business? >> it is interesting. becomes a sort of huge thing. it is a printing press that happens to print small numbers of books. other wise it is just the way to print books. it is great, the printing machine, when the economy of it works, the best place for print on demand machine is as close to the customer as it can possibly be. theoretically speaking the best place for print on demand machine is in every retail store.

that is in a pure theory because then you have no cost of shipping, no time of shipping call all that. we have a really long way to go on technology before that is of interest and we again, behind closed doors when we look at that decision, we actually worry about it. to facilitate a print on demand machine and it gets robust enough, on the corner, that machine, so is everybody else, and if that is actually healthy for our retail environment, you know, it is healthy -- we need to have bookstores. we need to have places where they are about books and have the machine in the quarter that will actually facilitate that. we have that as the concern, something we should -- one of many decisions, we should facilitate this, do as much as

possible, some retail bookstores really want it, some independent bookstores really want the machine, should we facilitate that? there is positive and negative and we try to make our way the best we can. >> you spent a lot of time working on the google bookseller, dealing with that. what is your view of that now? >> it is fantastic. google made a copy of every book in every library was their goal, every book in every language was the goal. their stated corporate goal is we want everything, all information on earth to be available to everyone on free, that was their role. so the danger of having these guys have a copy of every book, what they might do with it, particularly if they give it to libraries whose mission is to make sure as many people as possible read as many books for

free as well, it was quite a dangerous situation and what the lawsuit did, it would have been spectacular, spent a lot of time on that, they threw it out. doj wasn't useful in that case either. really irritating. [laughter] >> the second one, at the end of the day we settled, the reason to settle is we got what we needed which was you can't go around grabbing copyright material and making copies of it and if google had succeeded in doing that and no one stood up to then everyone would be doing it and copyright wouldn't have lasted too long. the important thing there was to get them to stop and acknowledge if you are going to make a copy

you better have an agreement from the rights holder. that is what we said and we got all the way through that. in my mind a great victory for the publisher. >> speaking to that how do you feel about piracy and the whole issues of releasing things that don't have the digital rights management on them? >> i feel pretty bad about piracy generally speaking. when we were making the decision four years ago the greatest single worry we had was piracy and if we are smart it is still the greatest single worry we have. piracy can actually destroy the industry quite quickly. if you look what happened to music and a drop in sales in the music industry for high receive the amount of piracy in the movie business it is a scary number and we have to keep our eye on the ball. piracy continues to grow but grow slowly. what we could not afford was an exponential curve on piracy. piracy takes off, that becomes

problematic. we are making all our decisions, we could have had a strategy where you said bring your books to market six months, electronic books six months after the hardcover but that would drive piracy because people want in the digital world they want that material now, they don't want to wait. a lot of the decisions we made over time were driven by keeping piracy -- we were never going to keep it entirely in check. we were passionate about it, we are not going to do anything without the are an, nothing. every big deal, locking up, then taken off. actually that was an interesting decision based on a whole bunch of factors, not just one but

basically the belief was the science and fiction and fantasy community had been wanting drm, their technology astute as the reader community and of her community, the authors we worked with always wanted drm free, the community always wanted drm 3 and we made a guess that if we took drm off of those books it would have a limited impact. at the end of the day it has had a limited impact because i believe that community of readers and writers self police. i believe that they are actually, if somebody puts a book up, other readers and authors get after them to take it down. we have the very wide takedown program, we do a lot of take downs, we have not seen a huge wrapup and in privacy since we went drm rebut some of that may well be the fact of that

particular genre. it is and exercise that we keep in. there is the value to drm 3 in that the danger for all consumers and everybody in publishing, the whole environment is substantial. to have the biggest environment, free would be better if everybody could read every book and every device would be better for the consumer, better for authors, publishers. >> moving to children's books. the children the market has continued to grow and through the downturn economy it was really the green spot, the nice spot in bookselling and it is still moving. it is slow and reluctant and moving to digital and with a common core and stem moving into this there's a huge opportunity for trade booksellers to move into this. any thoughts on how we can continue to grow that part of

the business? >> children's books now seemed to run a nation 25 to 26 months. for the reader of children's books, for us at least we look at what is a little different in that those are especially -- those behave more and more like a notebook on the electronics side. very young books, it is interesting. the ability of devices, the ability to do it quickly and efficiently in a way that would suggest you do it on every book is getting better and better. it is getting there. i may be a bit old-fashioned but there's something pretty magical about having that kid sit on your lap and read them the book,

that is a different experience, and you know giving a kid access and access code to a book based apps for christmas is different from opening the book under the tree. in kids' books and a lot of illustrated books there is a lot of gift-giving value and a lot of physical interaction with the object that people valued greatly so there's a reason it is moving slower and i question what is the reason to push? we want to have digital products available for people who want digital products but should we really be out there trying to convince people that they wanted digital product of this book? we haven't been doing that. >> so your preference, are you eat or p? are you equal opportunity

reader? >> one of the -- one of the great problems we have in the department of justice lawsuit is they couldn't believe i didn't have a cellphone. [laughter] >> they theorize i was using my wife at cellphone or my son or daughter's cellphone or my sister's house phone or something but they were mystified. i am not what you would call a huge personal user of massive amounts of products. i use the digital stuff for the stuff that is important for me. i am pretty effective at web search, i know a lot of technical stuff. i have been building cd-roms 20 years ago, i know a fair amount of the technical side of the

business but i got to read knit, when i go home, it is a nice evening and i have a light sitting behind my chair, i actually don't enjoy picking up a device. i enjoyed picking up a book, opening it up, smell the ink, feel the book. call me old-fashioned but that is the way i prefer to read. [applause] >> we had a big fight in the senate for marketplace fairness. is there anything we can do to encourage publishers to support our efforts? it is a tougher fight when we head to the house of representatives. what can we do to get the industry more involved and get this through? >> the only effective mechanism the publishing industry has is for lobbying is the ap on the trade side, college side and the k-12, they all have their own lobbyists and a lot of work the

individual companies do. the trading publishers do it through the a a p so it would be going there and having to get the lobbyists we get there given up, it wouldn't do -- i could call one guy down there or something but most of the time we go to washington, we go as the a p together and trying to get into understand copyright issues and other issues of interest so that is the mechanism. >> this may be unfair and you don't have to name names but tell us about your favorite book stores, past or present. >> no way. >> tell us what aspects of us for make it right place to you? >> the right place for me to shop is i am not a shopper in any way, shape or form. i hate shops with few exceptions.

the right place for me is where i can find the books that i wanted that are interesting books that are readily and quickly available. i love the atmosphere of a shop full of books so i am not one of the guys who likes to be absolutely clean, minimalist approach. i like a lot of books in the shop but i love the tables that sits there, six books that i want to read, being a publisher there's a bit of frustration when you walk into a bookstore and see all those books and oh god, how will i find my books in here? the sort of wandering endlessly and a bookstore looking at rows and rows of books at least for me because depressing so i am a fairly quick shopper in bookstores. i go and 15 or 20 minutes in their, shop for everything.

>> i heard that sales conferences you do a very unique thing where there's a suggestion box. interesting questions. you don't see the questions before hand. you drop them in the box and you answer them. tell us about some of those. do people under macmillan feel comfortable put in whatever they think in that box? has there ever been a question you didn't answer? >> we have a number of ways to get questions in, is through e-mail. the box was done so you could be completely anonymous. people dropped stuff in the box, nobody knows who asks questions and i answer every question that is on every card, i think there have been two or three questions that i haven't been able to answer overtime. the most i have fried, one question that stunned me into complete and total silence but that is because there is a

subset out there at mcmillan who want to figure out the question i won't dancer. they're always personal in their nature. they range from why is the maintenance in the bathroom so crappy to serious, very serious questions about the business. i used to take live and people wouldn't ask what happened over time, they ask tough questions live, first, did a sales rep in the front row held up his hand, it was my first year there and i decided i would do this, he held up his hand and the first question i got was what do you see as the future of the sales force? do you have any plans to lay off reps and do you think you will be laid off reps any time in the future was the very first question. i will take any -- any question as tough as it can be and try to answer it and some of them are pretty flaky. and i suspect there are two

individuals in particular who put in that box questions i always answer. >> to do this that is pretty cool. my last question is how do we encourage, how do we help independent booksellers to be braver and boulder? how can we be braver and bolder in standing up for undeniable importance of what we do? the literary life not only of our readers and communities, who we are will we do but also how do you, how do we encourage the rest of the industry? hat

that is critically importantent keep doing what you have donewh isich is learn how to adjust, and, you know, from what i can fro see, the ones that are most e successful get deeper and deepes roots in to the community, moren and more reasons for people tofo come to theme bookstore. be really inventive in making sure people love bookstore in tn you yt.ing sure you do having ak out when there's issues, i've got to say, there was a tremendous outpouring when there was a time for it in the legal thing, there was tremendous outpouring from independent bookstores who were willing to sit down. some of them, i've read almost

every single one. some of them working incredibly diligently on those letters that they were riding in to tell the government why they were wrong. so being active. you have tremendous political power, the independent bookstore. when we look at who is the best person to talk to someone in congress, the only people who want to talk to me in congress are the representatives from new york. because we're publishers, we're in new york. a guy from virginia is interested because whether warehouse there. but the people who really care about publishing are from new york. on the other hand, your representative in congress really cared about small retailers in their states, right? and the power of the bookstore. we had many thoughts over time in all these legal issues about the great power that could be brought to bear if we could figure out to do it, of having the bookstores take a lead role state by state.

because you have the power in the states that we will never have. so there's a role to be more activists on issues that you care about for the independent booksellers. and as far as, i've got to say, i don't, i don't see macmillan or myself anyway has been particularly bold or brave. i think a lot of publishers were making decisions that i've got to assume, i'll tell you, i'll take a great story. in the middle of apple, the apple negotiations, there was an ap meeting and there were three ceos who were there and it was around the table. and you know, we're all looking a little bit ragged i would guess, and one of them said, you know, i've got to say, i have not been able to sleep much.

and another one of them said, well, that's strange because, you know, my wife said to me just the other night, all you ever going to talk in this house again? because i go home, i just stare into the middle distance. i don't actually have the ability to communicate by the time i get home. and my wife, that very morning, she had woken up early and she looked at me as i left the house, she said, john, you are going great. [laughter] so you know, there's this tremendous pressure that you're making enormous decisions, you know, buy yourself. there's no right answer, there's no wrong answer. there's just a bunch of options, and at a point you have to sit there yourself and make a decision for which way your company is going to go with the realization that is going to

have a broad impact across many people who you admire and have great relationships with, your employees, your partners, all of that, right? so you know, i would say, my guess is there are a lot of people who had a lot of bravery. i don't think, i just don't think it's a macmillan trait particularly. >> thank you. thank you for everything you've done, macmillan. "the romney family table: sharing home-cooked recipes and favorite traditions" ann romney is the author of the book. when did you find time to put it together? >> well, oddly enough, i have written a cookbook before. nobody would know that. having a mother that is a fantastic cook, a grandmother

that was a fantastic being blessed with only boys in my life, when they got time to get married, and i thought all the family traditions and the family recipes will get lost, because my boys are boys they won't be cooking. and so i made a cookbook of our family's favorites, and gave it to the daughters-in-law, i had five copies of something similar. it was greatly ebbs pabded from that time. the other amazing thing that happened, is that my love of cooking, my love of sharing our love at the family table was passed on to some of my sons. they actually go cook, some of my boys really do cook. in the cookbook are some recipes from my son josh, my son craig, who looks to cook soups. that love of the food and cooking, and fortunately did get passed down a little bit in to some of my sons.

this is how the whole thing started, and after the campaign was over, my son josh, who happens to be one that loves to cook, said, mom you should put together a cookbook. i thought well, that will be fun. the cookbook is not like a normal cookbook because it has a lot of family traditions in there. a lot of stories, a lot of written material about our life. and so i think it's going to be interesting for people to think, we know who mitt romney is or know who the romney family is. i think they'll be surprised when they open this up and say -- and we give a peek in to life struggles, the fun of getting together, and everything else. just a lot of stories in there too. >> are you a good cook? >> i am a good cook. i think people would be surprised to know that i really actually even -- ran a little cooking school out of my home. i don't talk about it in the cookbook. i love to cook. it's a great picture.

this is a great family story right here that i would love for people to even know about. that's about tradition. on the -- left-hand side. the left-hand side for them too is george romney, mitt's father who is the greatest guy in the world. he brought family together. we had to be there on the forted of july and homemade ice cream is part of what we celebrated when we got together. that is him churning. those are my sons waiting for their taste that spoonful when it's all ready before it goes to the freezer. on the other side, on the right-hand side is the picture of my husband, mitt, churning the homemade vanilla ice crease, the same recipe with our grandchildren. some of these boys' children waiting to taste the ice cream. you can see it's like, you know, these are things we love to pass on.

traditions, bringing families together. having joyous times. sharing experience. >> is mitt romney a cook? >> he's fan it's a knick the kitchen. he helps me out. on thanksgiving morning he's the one in there stuffing the bird, sauteeing the celery and onions. he's very helpful in the kitchen. he also is one of the most responsible people i've ever known when the meal is over. because he shoos anyone working hard in the kitchen out of the kitchen and cleans up himself, which is always a great thrill for anyone that has has spent a lot of time preparing food. he's fantastic in the kitchen. >> are peopling as well family photographs that have never been published before. >> you'll see a lot of family photographs you haven't seen before. the one on the cover actually makes me laugh every time i see it, because we get together in the summer with the grandchildren, this is one of -- you hear about the romney family

olympics and the competitions we had. we had a watermelon eating competition with the grandchildren. part of the competition was they couldn't use their hands to eat the watermelon. in the picture you notice they are using their hands. they are competitive because it started out with not using hands. it got evident they weren't going eat much water. you can see the little one are grabbing on to the watermelon. >> hopefully you did it outside. >> it was great. >> ann romney, i wanted to ask you again, you put together after the campaign. >> after the campaign, yeah. >> how did you life change from november 6? your schedule? >> i have to tell you. you can imagine going about 100 miles per hour intensely flying all over the country, hip-hopping just here and there just having media following you, bus loads of media. train loads, plane loads of media following everywhere. you say everything, every word

you do documented. intense scrutiny, intense activity, huge rallies, political fundraisers, interviews, and just going from earliest morning to the moment you wake up until you crash in to bed at night. it goes in to several years like that. the next day it's done. it's over. it's bang, it's done. that kind of energy that you output every -- was intensity for a long time ends so suddenly. it's a huge adjustment in so many different ways. i know, of course we were disappointed with the loss and everything else, but i kept feeling for months after words -- this was my sentiment my coach put me in. i'm like wait a minute. the game is over. that's how i felt. put me in, coach, i'm ready. i've been sitting on the bench. put me in! the energy takes a long time to dial it back down again.

it did for me. now it has, and i'm back to normal life and normal life schedule, my routine is much slower. life is wonderful, and i've been busy with the book and busy with another part of my life, which are horses and i love and riding and competing and spending time with the grandchildren, and enjoying our time that mitt and i have together. we are riding -- he and i are. we are thinking, we're thinking about the country and still the problems that face the nation, and, you know, politics is one way to answer some of the problems, but i really believe -- this is part of the thing with the family and everything else, is that so many of our problems can be solved with good strong families and good strong values, and having -- take care of each other. there's not just government that answers a lot of and solves a lot 6 our problems in life. family certainly can as well.

>> ann romney, you said you and romney are riding or writing? >> writing. >> we can expect . >> well, we've been thinking. i don't think there's anything specific yet. we have been doing a lot of thinking and broad thinking about challenges that face the nation right now, and, you know, mitt is thinking and writing and thinking and doing a lot of thinks about energy and, you know, how our energy needs are going increase broadly, globally how the energy demands are going to be much bigger in china and india than they are even in the united states. there's sort of broad -- he's a broad thinker. you know in his business life he was a consult assistant for years. he was in business and known as the "turn around guy" for turning around companies. his unique talents are thinking in big problems and looking at it from a more unique, unusual

angle how to solve really big problems. i don't think you'll hear the end of either one of us. we love this country, and, you know, we love our families, and we're concerned about their future. >> how incognito can be you be today? >> not very much. especially when i put makeup and hair done. mitt cannot -- it's very difficult to go out in public because everyone has a camera phone and everyone wants to be on facebook. if you can imagine, i mean, like, every ten seconds someoning asking you to take a picture when you are tieing to walk down a street or go to a restaurant. it's hard -- it's sort of hard because obviously we don't have any security anymore or anything. it's just he and i. so, you know, it's all right though, most people are just very appreciative of what we went through and very grateful. most of them are fans, i will

say. so, you know, it's sort of a testament to what we've been through and broadly we reached people. to know how many people recognize us. >>well, you know, we talked about the romney family, but your family also grew up in michigan. >> right. >> what is this picture we're looking. you talk about the cabin that your father built. >> he built it on lake michigan. i'm a michigan ander. i love campaigning in michigan for that reason. i love the great lakes, i love what my family taught me beyond how to cook. they thought me how to be strong, they taught me -- they adored me. how loved i was. it taught me hard work, and my father was welsh immigrant. we had no money at all as children, but we had a lot of love in our home, and a lot of joy and a lot of happiness. my father built the cabin with his bare hands. i would go up on weekends and i remember doing the wiring and

plumbing, pouring the cement. i was a small child. i obviously wasn't helping. the impressions i got from being independent and just billing with your own two hands, coming to this country with nothing, and having the opportunities and the great blessings of being in this extraordinary country were taught to me by my father. that's a picture of my dad. as a young man. myself, my brother that, you know, we paddled around together. we were in the woods. i mean, i grew up catching frogs, catching snakes, and a girl in the michigan woods. >> are you encouraging or would you encourage your sons to go to politics? >> i'm a mother of two minds. very much a mother two of minds, because i recognize on the one hand that we need honest, decent, good people to run. but i also love my children, and

the real -- it's very tough to put yourself in the public. you become an instant target for criticism that is often not deserved, and quite a nuisance to be able to go through this. you have to be really be prepared. i would pick three of my five would have absolutely no interest. i would never have to worry about it. i have two sons that i know sort of love the game. so . >> which ones? >> my oldest son and number three son, josh. so i think i feel pretty safe with my oldest son. he lives in massachusetts. it's pretty hard as a republican in massachusetts to do anything. but my son josh, yeah, i can see him doing something down the line. >> shadow mountain is your publisher. what is shadow mountain. >> they have been fantastic. they will be representing me and helping me get the book out. they are the ones my son went to and said we have the idea and

jumped on it and thought it was a fantastic idea. they are helping to representative the book for me now. i hope it's going to be a pretty big success. >> what is your favorite recipe in here? >> i think it might be mitt's dinner. it's not that it's my favorite within it's mitt's favorite. and it's my favorite to cook because i love obviously the fact of giving joy and bringing family together. it's a meat and potato cookbook. it's meat loaf which is mitt's favorite food. you might be surprised to think he wants something fancier we he doesn't. it's meat and potato. it's basic cooking. home cooking. it's not a fancy taken. >> when was the picture taken? >> my kitchen. we have a, you know, a kitchen in will how ya. it was mitt's birthday that we celebrated a little late.

the first chance i had to actually get the family together and be off the trail for a day or two, the first thing i did was, you know, get ready and cook make mitt's favorite dinner. >> the "the romney family table: sharing home-cooked recipes and favorite traditions" it comes out in fall of 2013. ann romney, thank you for being here. >> thank you. and our coverage of the annual publishing industry trade show is airing now on booktv. next a panel titled "rising industry insiders" followed by a conversation with richard. from author of an "appetite of wonder.">> hel, everybod hello, everybody. is andrea chambers.ew yo i'm the director of center for publishing. thank you for comdiingsc to our panel discussion. i'm sure those of you that have

been attending other conferences have been listening to what some of the very senior publishing executives have to say about their vision of the publishing industry going forward. but this afternoon you are going to hear something a little different. you are going to hear the viewpoints of those who are new to the industry. we have three of our current, well, one just graduated but three of our science publishing students today and one of my and then be presenting their thoughts on what all of you in the industry and general should be doing to keep fresh and relevant and innovative in these challenging times. we come to the separation of two different perspectives, the first is the position in the industry. all of them are working in the publishing industry, and also from their work in the studies and in a graduate program in publishing. now, in their months and years with us they have taken courses on bouck editing, marketing, sales, promotion, publicity, web analytics, data, online sales

and marketing, social media in fact peter the moderator today peter actually teaches a popular course. he was of course the director of the digital development for awhile. so, if any of you are interested in more information about the program we have some brochures and i would like to turn the discussion over to peter and our panelists. >> thanks, andrea. to kick this off i thought we would have all of the panelists introduce themselves. i thought maybe we would start with you and work our way down. how does that sound? >> hello everyone. my name is thea james. i graduated in 2012. i've been working at workman publishing as a digital sales and promotion manager since 2012. i've been enjoying it very much, and mostly, i handle our different ebook business, the day-to-day management of our

accounts, putting together special promotions come and all is just trying to enhance the discover devotee of the title. >> my name is april rim in my first year of the program and i currently work as a sales assistant for the school journal and my role involves reaching out to various publishers to find them ad space in the magazine but also connecting library and syndicators through our print digital outlets. >> linus christian scarlett. i've been working at a agency -- hougton miflin harcourt agency. in february i got a job working in the editorial apartment. i'm the eternal debate,

editorial intern so i'm the assistant helping out on all of the space in the editorial department. >> im theresa and i just graduated last week from the program and i have worked at macmillan and i am the executive assistant to the president and the publisher and i kind of have my hands and a couple different apartments but mainly i assist in sales marketing. >> can everybody here? [laughter] i'm sorry we have to share one of them today so i will just have you go back and forth. testing. >> is that better, everybody? >> hello? >> hello. >> is that better everyone? brough >> hello. [laughter] >> okay. great. i thought we would start off with a question, just about sort

of how you got involved in this. i don't know about everybody in this room, but i actually did not study publishing. i kind of came into publishing with another route after completing graduate school. so i interested to know sort of how you came into this, what drew you into the industry and maybe how you are finding it this far, whether it meets your expectations or not. maybe we will go in the same order that we did for the introduction. >> i graduated in 2006 from ucla. i was in economics and business major and i actually worked for a hedge fund for a couple of years. when the market tanked in 2008, i decided to pursue publishing what seemed like sort of a process there but i've always been passionate about books and i have been blogging since 2008. i am a big science fiction and fantasy nerd. so, i just decided to come to new york.

i was free to do what i was passionate about doing with. as the second question, supplies and light on the data analytics which i come to rely on as a crutch and i hope to bring some of that experience and my current position of publishing. >> i started out as a journalism and english major at emory university down an alley and the and i spent a lot of time in turning of the various media companies writing as a reporter. i thought that my dream job was to become a producer and i quickly realized that there was not the right fit for me. so i moved to new york about eight months ago and i started in turning that an independent

book publishing company so i was the editorial intern for the romance and print and there was a very rewarding experience. but then it came time to apply for my first job and the library journal luckily for me open the door and so i have been working with them very closely on the sales and marketing side and loving every second of it. i thought i wanted to become an editor but i realized -- and i did my personal work at the library journal that i love magazines, i love the visual storytelling, and i think there is something fascinating about how the technology is really changing the format, and to an extent, the content. so i really want to be a part of that and i hope to be in the forefront. >> i come from an alternate route as well.

i have a decent grades and i went to wall school and spent a year there and have a moment where i didn't like any of this stuff. an interesting pursued but there was nothing grabbing me about the jobs or the opportunities available, so i gathered my bearings together and i said what do i like to do, and my whole life reading has been there and books have been there and i started exploring if i could make a career out of that and i was so fortunate to get my first internship at the lottery agency, and i really didn't look back from there. i loved what i worked with every day and i think that is something totally different than the jobs and the job prospect i was looking at before, so enjoying the industry and looking to go further. >> i graduated with a graduate degree in english literature and i was looking in my senior year to get a job at a local academic publisher in long island and i worked there a little under two years and that is a really great

experience and insight into the industry, but i realized i kind of felt more at home and trade publishing and i wanted to learn more about that and kind of break into that area. and through this program i have had some great internships at random house in their sales and now at macmillan children's. very at home. >> that's great. thank you. >> sort of fighting right into this i am curious to know -- i certainly consider myself part of an older generation and i going to refer to u.s. the emerging generation. and so, i think i interested -- and i assume everyone is interested in how you consume the content presently whether it is books or magazines or reading or print or you are reading things digitally or across multiple formats. if you can take that question. >> i am more traditional in that way. i read primarily in print. i have an ancient ebe meter i have to look at but i think i

will ultimately splurge and by one soon but i will always primero lady print reader. >> i published with print and ebook and i find myself purchasing more usually on an ipad or tablet device because and offers more option. i can go to more retailers and i also read on a dedicated device but i do still purchase a great amount of printing books in hardcover and paperback. >> i prefer print and i will go for it any day of the week. but i do have a tablet and use it for work. i find it's a great working with manuscript and when you don't have the print budget it is indispensable for that. >> when it comes to books, very much traditionalist. i read in print all the time. but when it comes to more

educational things like class i usually read on my ipad and i love it because i'm always multitasking so any given time i have music or i'm having a conversation on skype and in reading and having a conversation so for me the ipad is great and i love a. >> when you say you read in print is it because you prefer the actual format or is it something more where it's about owning the device that you could read digitally? >> for me i love to collect hardcovers and so i purposefully go out to the bookstores and i buy them that way. but i know that some of my colleagues feel a little differently about that. >> for me i'm also a collector and i like to have my library at home and i think ultimately i have to streamline my purchasing

habits and choose wisely. >> i am a voracious reader. i read at least three books a week and a preview a lot of books. for that reason i would be impossible for me to purchase all print books and still live in an apartment. so, the ebook definitely helps in that regard and also i am very price sensitive. i do like that the books are a lot more significantly cheaper. so, since we are on the subject of reading and content, i'm interested in the fact that it is changing a lot as we look at the print centered world to a more digital model that allows more experimentation. and this is a round area as a flash fiction or complete your own endings or write your o