morsels newspaperman, that's about equivalent to typical day stories that any reporter can knock out. 270,000 word book for this third and final volume is. i tell myself it's only 270 day stories. that is less than a year of writing. so that's how i do it. instead the afternoons -- i write until my brain turns to mush around noon. i spent the afternoon at 18 and reading back through what i have read them but in the morning and preparing for the next these writing, which consists of taking a segment to the outline and further refining it and agreed upon last time after dinner and that's it. i put it away and i usually don't miss it but again until we are the final editing of the book in the next thing you know you've got a book.

that's it, we're out of time. thank you so much. [applause] robert rydell, author of "buffalo bill in bologna" talks about the spread in american culture throughout europe that began with buffalo bill's wild west show. >> the premise of the book is back in the 19th century after the civil war, american culture was being dramatically recast, reformulated and reconstruct good along with the nation at

delft. but my co-author, rob kruse at the university of amsterdam and i thought to its lawyer was how american mass culture both took warm in the united states, how it was exported to europe and how it became a way by which many, many europeans got to know the united states in united states in america. some elected transmission, the rights of american mass culture, and the reception of american mass culture in europe between the end of the civil war than 1820s. well, it starts at the end of the civil war and begins at the question of how bob asher at civil words you reconstruct them put the country back together again. of course, many historians look at the political systems. they look at how a national political structure gets reassembled. but we argue is in addition to this, one needs to take into account how a culture or how many cultures get perfect together again as part of the

reef formation the united states. the united states becomes a real interesting entity because it is growing by the compounds. it's increased immigration and americans are confronted with the real challenge in terms of its process of reconstruction. how really to u.k. people of different backgrounds, north, south, not just people from different ethnic backgrounds, sometimes from the united states. how do you get people to imagine that's what american mass culture gets real interesting because american mass cultural form, the rise of buffalo bills wild bust from, world fairs, pretty important aspects for getting americans to think of themselves as americans. one could argue americans export their values in ideas for a good

long while. in a lot of ways, it really begins with the world scare at monday the first international exhibition hall dumond income on the crystal palace exhibition in 1851, when american manufacturers began to put something called the american manufacturing mass production and then that really picks up speed after the civil war and what we argue in the book is in many respects buffalo bills wild west, which takes form in the united states in the early 80s, early 1880s to really become part of an export process that creates the united kingdom in much of europe between the 1880s in the first part of 20th century through the outdoor exhibition back because and the europeans begin shipping probably knew about what

american culture is all about, and multiple perception of the united states, depending whether you are an imperial power, whether you're a government, whether your business person, whether you're an ordinary person, whatever that means. so that multiple perceptions of america. but i guess the common denominator across europe is tremendous curiosity about this place. the united states has been so united in the middle of the 1860s, hundreds of thousands of people killed. how could this place combat? how could it basically be something different? could it be different? could it be better? there's a tremendous curiosity about america as part of a long dialogue. it goes back before the civil

war, but picks up after that. the european reaction to buffalo bill is it's really pretty interesting because europeans hadn't really not seeing this kind of travel show on this scale before and because buffalo bills center of the wild west. he never called his show a show. he called it a representation of the american west and the travel animals. he traveled with bison, without, dear, of course horses. the account was to attend. he also had native americans with him. i think the overwhelming reaction of most of the audience is was one of utter amazement. and it's not just what they thought in the arena with people dashing around on horses. it speaks a tremendous athleticism. what also impressed them was the way to show -- i'll call it a show, the way was actually set

up. ever so portable. it was so remarkable to see this representation of nature, of the wild west, really set up using the latest and techniques of electrical power plants, billboards, saturation, media advertising, credible organization about these actors. you have to see them. you have to move from place to place and the sheer organizational genius of a flow bill reflect changes the wild west. pretty profound changes in the way american business fell in being reorganized at the development of the industrial organization and efficiency in oliphant. the american government intervene not naturally, not directly, but the government gets involved because this involves a lot of native americans and there's a real

tension between india and reformers, indian agents, american indians and a big argument about whether american indians are allowed to participate in the show is quote, unquote savages or whether they should be represented as people who are perfectly capable of becoming modern american, wearing moderate dresses, and the tragic episode in american history plays out the wet wet show. that said, what is interesting about the wild west as it does intersect with american foreign policy and the rise of america's stature after the civil war, with finnish innovation to become a global power. so the show itself becomes really interest being at the testament of america's global reach. so increasingly as the show develops across the late 1890s, early 20th century, the people would fall as reformers in the show of food

not only american indians, but japanese, malaysian, syrians across the middle east. so there is this confluence of performers of roughriders icq to be known, that really reflects the ability of the united states personified by buffalo bill to drop the rest of the road and put them on shelves. so there's this really increasing the overlay between the show as private enterprise. certain aspects of american foreign policy. so one of the things we keep out a little bit is the relationship tween entertainment, pop culture, mass culture and foreign policy and for some people that may seem kind of odd. there is the iconic photographs of alves in berlin during the cold war. willis conover who shows brag as

with america, a chess program in the soviet union and as we speak today, dennis rodman in korea trying to win the release of some american missionaries. so it's really interesting how you get this intersection of foreign policy and entertainment and celebrities. that attack here in the first world war, the government completely embraces american mass entertainment, especially its techniques of getting the word out about the american if of world war i. so there's this very interesting government organization set up called committee on public information. george creel calls it in his basically functions, propaganda with the u.s. government, not just putting messages out about what the world sees about american involvement in the more, but also it becomes deeply

involved in shaping those by censoring motion pictures. .. by the same token, the government is relying on film, product, a product of reflection , i math culture to get its message out overseas. so what you find by rule of for one is that american mass culture is not just developing, it has developed. it is part of parcel of american

life, and part and parcel of top people overseas are understanding who we are. the globalization of american cultures, of course. and the issues, how should one think localization. should we think about the terms of its impact other cultures. should we think of globalization in terms of american imperialism was run the risk of creating people in other cultures that have passive victims. to we basically look at the reception of america's product. word you locate your mcdowell's. how do you actually advertise them. what do american cultural products signifier. the policy we airing they stand, cultural studies. is ongoing, the field of

interest. and really interesting questions about what is going on now. that rise of american mass culture, the reception overseas, the poor and the world of fun along experience that many people to realize. thinking about cultural reforms, working with them. expanding the debate out, really interested. >> for a more information on this and other cities visited by 12 local content vehicles visit us online at c-span.org / local content. >> in 2003 to charles fifth year of broadcasting, some of the best nonfiction books

>> a deluge tonight so dark a conspiracy to other. at daybreak i began to fear for his men. some of my people have to it, appearance is horrible, and i could look no way that i caught the eye of someone in distress. extreme hundred is now evident. as an almost sublime record of extreme suffering an undaunted revolution he documents can compare with the log william

blythe kept in the bounties' launched. he earned an unwavering attention to his command. our situation today highly perilous. i got from tampa and made an observation. they seem to steer by. we are covered with francie, but we can scarce cr make use of our eyes. every person complaining and some of them soliciting extra loans. and it positively refused it. >> visit booktv.org to watch this and more from our first 15 years on there. now more nonfiction authors and books on c-span2. >> in light of recent diplomatic contacts between the united states and tehran. ♪ team presents portions of author talks the salmon negotiations between the two