also invest back into gross. the highly profitable company one of the most successful companies out there the purpose is the surface they can have a greater impact because now they are $13 billion company said then they would have a greater positive impact heim it is defined by them but being profitable is important. >> host: professor raj sisodia how did you and john mackey getting hooked up? >> guest: i had a term of endearment and that started

to have high-level so players but i a marketing professor showing all the time reverse spending on marketing to file is about $1 trillion. that is equal to the gdp of india more than 85 percent of the world's population. to be frustrated with the marketing field for society and in order to address the question whets find something that does not spend so much. so we found whole foods and a bunch of companies that the employees also love them and suppliers were the real

hint they get hundreds of metals per week we're with you open the next door we will move to anonymous you have a store. so with the network of love and care. but hence the title of the book there is a tremendous power in that. but yet we choose to stay away but he had a policy not to speak to any book authors at that time. but when the book was almost done my co-author was sitting in a plane talking to somebody and mentioned the book they said john

mackey with the of that because that is his philosophy. but he read it and reach out to us in said this is exactly what i have been saying. then we had dinner together then at that time of vision that i had created after 25 years of teaching business from being disillusioned know all these companies doing wonderful things and they were successful how come we don't know about this? i had the is to for new capital. al is trying to get a

nonprofit set up. with the way we teach business but there was not much headway that is my vision but i just call it "conscious capitalism." it seemed like an odd phrase at the time to rebuild for a time i have grown to love it. that includes the capacity for love and care then you start to see this wonderful thing so that is the beginning there we had a few other people to get involved called "conscious capitalism" now we do multiple conferences per year in brazil and australia

and the u.k. and india around the u.s.. to create awareness to create done to procurers procurers, the ceos, executives so that is our journey. >> host: "conscious capitalism" liberating the heroic spirit of business." raj sisodia is the co-author. conscious capitalism.org is the web site. >> host: booktv is on vacation every defense held in a loss vegas. the founder of freedom fest fest, a mark skousen. what is this event? limit those idea the largest