of the u.s. publishing industry once called home, but in recent years, the prominent publishing houses have consolidated, and self-publishing has exploded in a the publishing houses have consolidated and it has exploded into a lucrative industry in its own right now home to the self publishing book expo celebrating its fifth year in 2013. >> with the economy, a lot of

editors. their own freelance companies, and a book designers in or out of work and freelancing a lot, and so as a result the industry started to sprout up. and from 2009 until now the number of companies that have started because of some publishing, to meet, is really amazing. you know, the growth of these sort of, you know, little companies that have now grown to be bigger companies, the companies that now on middlemen that help these authors decide which book to use. it was those companies. a lot of traditional people who lost their jobs in the economic turndown found new life with self publishing because now they're catering to that segment of the industry commended is

growing, and they have a need. >> according to an october 2013 report, the vivid graphic deprivation and management company, 391,000 self published cells were created in 2012. 40 percent of which were electronic books. the number of self published titles jumped forward towards 2 percent between 2007 and 2012. industry leaders include create space which had a greater than 3,000 percent increase in tiles over a five-year time frame, smash words which is become number two in the industry in four years, and lulu, a greater than 800 percent increase since 2007. this up publishing book expo about how the industry has grown so fast. >> just the sheer number of books that people ourself publishing is tremendous, and the thing that they have all lot more available to them than

others of ram for. there are things that are strictly publishing where people can go and raise money on their own to do the things that they really need to do to publish smarter. you know, and i think a lot of people now, the more that they learned the more they realize that there are things they can do themselves. before that a lot of them was going to sell publishing company , whichever company peak cam and purchasing the package. else to think that now there are a lot of traditional authors. still publishing traditionally in choosing to self published on their own. just the sheer numbers come from the idea that people are starting to learn how to do it right, turning a lot quicker

than other is demand. >> also explaining how the annual expo has both reflected the growth of the sub publishing industry and assisted. >> in the beginning we really had to reach out to find speakers come exhibitors. now we are in a nice position where people are coming to us. mood like to be an exhibitor. you know, can we take a table. what the sponsorship entailed. there are not a lot of shows like this. they certainly do a very nice job.

and the separate enough time why so that one does not infringe on the other. really other than us and them and some small shows here and then a popup and some better internet only in things like that, there really is not a lot out there. so i think because of that we have benefited year after year after year. i think now people look to us as being kind of the show for so publishing. that is a nice thing. where it is going to your in the future, you know, first and foremost, will we do is try to come up with the deal. what do we think these authors could benefit from? and in the beginning it was sort of deasy. we just went to the basics and our own head.

and in house experience. we thought, okay, we definitely needed editorial, help the covers, they definitely need distribution. you know, it was sort of very simple. you can get to the basics of publishing in that is what they needed. and we used a lot. we leaned a lot of friends and colleagues over the years on the traditional side and said -- i have very good friends in the industry. people close to the occasion. anyone asked to do a publicity panel, marketing panel to a people said, sure, we will do it. and then we also got lucky in that one responses we have the first year that is how we round of ifs.

of 15 f-16. >> the expo keynote speaker was cheated stern, president and publisher of a division of simon and schuster. she gave a room full of aspiring best-selling authors her perspective on this up publishing industry and advise them on how to make a success of self publishing. here is an excerpt of her dress. >> before i talk to us of the exciting things we're doing about some publishing, i want to sort of share the point that sell publishing is not a new trend. the timeline publishing, we can see a form of self publishing that took place 17,000 years ago these represent egg -- and moscow mythical symbols.

permanent but not portable. and then came the of the money money skips of the middle ages, from 8700, produced by months and self published the story. these were inky. this crime would produce one at a time. permanence and only slightly portable. in 1439 the media expert called the first technology he first used to print the indulgence of the catholic church. because there were selling so fast. in 1454 gutenberg's used is the tool type to create the first bible which is an important moment. with his movable type the book

was no laundress single object written by or reproduced by request. it became a business enterprise requiring capital for the production and market for distribution. the cost of each individual but was valued enormously which in turn increase the distribution. it now became permanent, portable, and affordable. in 1517 martin luther, the door of the castle church in gutenberg, germany. very angry about the catholic church selling indulgences. it was printed on his recently invented press, and he sold 300,000 copies. this was history's first best seller. the power of the book led to the protestant reclamation. the next big step was not until 1949. a teacher invented and patented

the first electronic book. with the creation of publishing companies that printed and sold books in one area so publishing continued but was comparatively expensive and cumbersome. fast forward to the age of where processors, copier stoppages, computers, and now the internet. with many self publishing platforms available there are no or very little barriers to entry anyone can write and publish, but the important thing is that no matter what form it takes publishing is still communication from the a writer to your reader. publishing require specific skills.

communicating with the readers. when you so publish you have to do all of these things, either yourself or hire someone to help you with them you will find hundreds of people who have created businesses around providing these services. the important question to ask is was to you want to do, which one do not want to do, which won is your particular skill. before we continue, a little about my publishing group which i found in 2002. today we have to separate entrance which ec and the screen since we have published over 260 new york times bestsellers out of the 1,000 tiles. here are some of our authors.

it is important to state your intention. begin with the idea of the publishing intention, it is the place open to the sky and new ideas. the upper channel of the heart. we want to create an environment where they could grow and flourish and do things with books that had created meaning and purpose. we wanted to be a will to build a bridge between the writer and the reader in the same way the asian city was connected to the ocean by a series of canals. we also asked, what could a tree do that was already being done. elected were the gaps were. and when the market opportunities presented themselves, we also had to think

about what we would be good developing and publishing. the self published authors, the queen of queen, a very opportunistic self published book that presented to ourselves an article. published a little book that came to our notice. we then took it over. asserted a category for her. we sold over 2 million copies of this book. i don't think that you could actually publicists in the same way today because of the information is now available on the internet. and once you needed a book as a source rare permission, you know have the option to have that information free. something to think about. those of you who may not know

started by self publishing. he was working as a bartender in minnesota when they sell publicist first novel. he now has support, bought the rights, and has published very successfully. we have books in print and unfortunately he passed away earlier this year. then it is an interesting story. she wrote steamy camaro extort -- short stories to pass the time. she started photocopying them. they love the stories and asked her to send more. she self published her first novel addicted in '97 commission came to our attention and we republish it making it a cornerstone. the movie will be out next year, and it is still in print. in zero says gone on to write

hard cover historical fiction trusts. a tree and it introduces in the author's. in 2012 there was a sudden explosion of self published the original commercial baubles that were selling like hotcakes. the e book best-seller list was filled with self published authors who we have come to call . samuel c. ellis green. this year we published eight who wrote 18 books what questions to we ask? which projects have the largest potential and can we add to that process by making them more valuable? what does the author wanted? to their want to continue to sell published and have total control and total responsibility over the way are designed, packaged and marketed, and sold with the like to work with an

editor in focus the attention on developing there writing skills while allowing a team of designers, marketers, salespeople to contribute to their experience and skills to the book's publication. without we look for authors to have a great ability to draw up compelling stories. a satisfying resolution. the lack the characters to make them, are you supposed to? your engaged in the resolution of a conflict? is there are clearly defined narrative? many of the self published authors have a talent for keeping the reader believe to the page. the next thing we look at is how many reader reviews there are on the internet. we knew when we bought beautiful disaster that she had already had 2,200 reviews, mostly for nascar's. we look at what actually people saying in the reviews, not just the number. is very important.

is the passion with which the reviews are written and other readers of assessed with the characters as they were. we also like how many fans there are, how many followers, are they interested in reading and writing groups. in building our list we have had to change publishing behavior. we have had to be faster and much more flexible, open as the name implies. some of the public's the book versus some of it published in trade paperback edition simultaneously. occasionally we had hard cover collectors' editions. we are there to support and build the by doing things easily done by a mentor and publisher by getting distribution, but we are not here to try and mess with things that made them

successful in the first place. a strong an intimate connection to the readers. in the deep sense of what they're really want from their books. self publisher, essentially running your own business and taking on the multitude of time-consuming responsibilities that come with that. siding with atrial allows others to focus on the writing live it dedicated group of experts publishing, marketing, all working to the common goal of building their audience. worldwide distribution throughout our english-language countries. a good way of thinking about making a transition, and author self published to a publisher is think about twitter going public. some publishing equivalent. get decision making. the most important thing any publisher or any author can do is making decisions.

like to tell the story about what happened. the other day one of my editors became an american citizen and decided at a celebration. but as is our way, we wanted to surprise her investor to come in at the end of one meeting. the cake was in the middle of the table. halfway through the meeting, about 45 minutes and, do you know what kind of cake that is? it's an ice-cream cake. which was starting to become obvious. so because -- so when i want to know if i have all the information i need to be allowed to make a good decision on to say what kind of take it is. tell me everything i need to know. you need to know everything that can. asking the right questions. i have six questions that i use drought what publishing career.

i teach at nyu. during my everyday work with the editorial staff. the six questions a publishing are -- and if you publish yourself or published by traditional publisher, all the things you must get into. you must ask these questions of yourself and find the answers. if -- whatever you do you want to establish your work to the best of your ability making sure the have considered everything in that it has not mounted on the table. why this book? this is all of the editorial quality. is my story interesting. is it well edited, does it have a proper proofreader. is this something that i am passionate about, is this the best but for me. these days when you put a book up on amazon they get bad reviews you can always take it down and write it.

but then the publishing house, all those things take place prior to the book being published, basically the editorial and selection process that we go through is about having people who you know are clearly identified making his decisions. who will read? is your book -- start thinking about who your is going to be. is it a woman aged 25 to 45, college students, teenage boys were other african american interests? make sure you have a clear idea. once you have identified your readers you can now find ways of communicating with them. you're not just shouting to everyone on the street.

you're saying. hello, you, their in the red sweater, want to talk to you. how will you tell people about the book? this is for publicity and marketing come into the picture. primary vehicles for communicating. some examples here, traditional advertising dramatic roles, author tores, publicity on television, many, many things. but always there will be a limit to what you can do. you have a limited amount of options available to you because you have to decide the best way to communicate to your audience. so is my a 25 year-old college students going to be reading this? marketing also runs the gamut,

organizing on-line sweepstakes, creating giveaways, anything they you can think of that will bring your book to someone's attention. in fact, there is a little pamphlet. how many books will you so? i think that this is the crucial question that everybody should ask because all your financial decisions are going to be based on this premise. two of want to sell ten books to mike and friends, are due to want to sell a book to a million people. in the above point will you consider your book to have been a success? very important to have points of success along the way so you don't get miserable. anyway, i can tell you that from experience. at what point you need to look at the reviews, says the market, and educate yourself about what is happening and what could be a realistic expectation, both in your category, who you identify

as your readers should be read a lot of work to be done and obviously the nature and cost of a work-release direct it to the number of books are going to sell. if you're going to hire people to do advertising and marketing you really want to make sure that investment has some way of returning itself to you. always ask how many books will sell. why will you sell this many? is not just because the best rookie of ever written. some of the things that traditional publishers look at is history, but you cannot see the past by looking over your shoulder. you can buy licking in the mirror. you can see what is behind you. so for example, where publishing , the second book in seven years. that last tuesday. we knew that we have sold over a million copies of a previous

book, so let's give us some indication of what to expect of how we would be a will to sell there buck. their different ways of looking in rankings of other books the ec on some of the online resources. how many people are there, the conversations taking place. is it a trending topic. how many people are jumping into the conversation. these are all things a well be justified and work out whether your number has merit. there are many there require research, but is valuable. where will you sell the book? only in e-book form online or in the physical form as well. dry wanted to be sold in chain stores, book stores, supermarkets, airports, available to libraries, don't to see it published in the spanish language, other languages or other countries? these are all things they should

consider. questions for authors. the been able to give you little insight. there are many different models of publishing. the important question is what kind of author don't want to be, do you want to be, what are you good act, how do you want to spend most of your time, and what is a model that best suits you get traditional publishers and so published authors are not at loggerheads, judge letitia publishers is not foot of -- for everyone justice of publishing is not for everyone. find a model the 60 best. always ask what kind it is. thank you. [applause] >> the entire expo is crafted to assist the author to do exactly what is advised. ask the right questions and plan

well to sell to the right audience. >> will we try to tell people is when you decide this of publish you have to think of yourself not as an author who has written a book but as an actual publishing company because that is really what you are. in the one thing that we stressed the most is really defining your goal. some people have those samples. the businessman who wants to extend his platform. they write a book. they wanted to be available when they do speaking engagements, and that is their goal. some people want to write their family history, published some copies, good to the family. some people what to build a. you know. we try to tell people is first and foremost to find your goal. what is it that you want. what is it the you want to accomplish with writing this

book. and then once you do that they cannot how you're going to go about doing that. howe was born to happen. really plan it out. everything from cover design, editing, distribution, media, social networking. there are so many arms to this. will we try to tell people is, you're basically on around. so you have to think about all of this and what the smart authors are doing now is looking at it as a business and saying to themselves, you know what such, i could use the services of a good editor and gray cover design. i think i can do some of the social media myself. you know, the sort of breaking it down so that they can determine which is the can do on their own, which they will need help for, how much that will cost, and budget themselves out the way.

and those, i think, the more successful. >> another component to self publishing success is the quality of the contents. >> from 2009 until now the quality of the book has changed astronomically. it is a whole other world. >> to organizations that have contributed to informing the public about the higher quality of stowe published writings are what pad in in the brag. >> the world's largest online community for reading and sharing stories. we in the so many words of basically the youtube of readers and writers. we do is riders can go on, up load their works for free and then our readers can go online and read those works for free. at the moment we are sitting and 20 million monthly user's. we are a huge social been based

community. it is a positive community. a lot of our writers are using it basically to build a fan base , to market their bucks. you know, you cannot really into -- anywhere else find 20 million people that are just looking to read and any other social network whether want to connect with the authors, where they want to give constructive criticism, give feedback. you know, found a perfect place for writers to be right now, especially independence of published writers. >> an award bauxite. community of readers, mostly in the u.s. the spread around and other countries around the globe , all of them share a passion for reading. ordinary people, no literary experts, no professors of

english. a collective community of readers. on the other side is authors, self published to want to be recognized and get some degree of is my butt good or not. we are the conduit -- conduit. we send them to our readers. nine out of ten times we go back to the authors say am sorry, but one out of ten times we give it a thumbs up. we have a list of criteria probably not too much different than any literary expert. the single most important thing we ask is, is this a bookie would recommend to your best friend? then you move quickly they're more of the line editing, the story flow, the writing style, do you like to writers voice. does each chapter end with a cliffhanger in effect to pull you to the next chapter and then we get down to what developmental things, the character arc.

we explain to our readers will we want them to look at, but as the character starts up and stay bad, does he change, she changed? is there an appropriate amount of foreshadowing? so that is the list. we don't want to turn them into professors of literature. we want them to look down. we want the average joe, jane. we are not going to ask a lot of bending a brunt. they must be 18, have at least high-school colleges by default lleges by defaultn. it has fallen open. almost 80 percent have bachelor's or master's or doctor's. we did not force the. we don't require them to live in the u.s., but they have to be fluent in english. beyond that we just let them get in. they're tracks. we don't do anything nefarious. we don't send out a cinder blocks, but we track and wants them.

on average five to six people read any given book. book clubs could be 20. if they are in sync with their peers is a green light. if we see someone say yes on the book were five people say no or the converse, we go back to that person very nicely and probe. and if there is no explanation we dropped them from being a reader. all of our books on our website are good. some are every bit as good as harry potter oregon with the wind. but those people deserve to have a voice command we are helping them find it. >> as they help writers find their voice, the so publishing books show helps them find each other. >> rating is of fairly solitary endeavor. when you are rider and are traditionally published, you have an agent, an editor, and a

marketing team. for what his word. whether they do everything is it they will do, you don't, you have a team. when you're a self published author you have none of that. one thing that this show of force these people is the chance to not only come if they so publish everything is done on line. they never get to see a face. two things this show of force these particular authors, one is to meet the people behind the company, to actually look at the faces of the people and go out eye to eye with these people. as m1. number two, to go eye to eye with each other. they never get to network, say, i tried this and it was awful. i tried this and i had good success. so the show like this puts them more under one roof and they can

talk to each other. and that was a goal : to be a will to have these people now work and talk to each other so that they could learn from each other. >> so what is the future of the publishing industry? from one who is known the traditional and sell publishing world's? >> as a number of books being to sleepless shrink, those opposite read perfectly good books and maybe, you know, five or ten years ago would have been picked up by attrition a publisher just no longer have that opportunity. they're doing it on their own. i think that is sad, but i also think with the rise of sell publishing if people continue to do it and do it right where we're seeing now is traditional publishes, a lot of them -- clearly they want established

talent fuss. you build an army,. >> is there a nonfiction of or book you would like to see featured on book tv? send us an e-mail or tweet us. >> the purpose of the book is to not only talk about how to revive the constitution and restore their republic but to inform people, their public is supposed to look like, how the constitution is supposed to function, and to move some of the decision making away from the centralized governments back to the state legislatures acting collectively as the framers intended. you write in the liberty of the 70 been a bit the public interest that the interest of the governing masterminds and the disciples. early proponents advanced.

they champions democracy where the individual but because they knew it would be one of several important mechanisms for empowering the federal government and the constitutional republican. >> the framers did not create a joint democracy. that would be nonsense and crazy. if elected the constitution is complex. the central government with limited the enumerated powers and three branches, each of which is supposed to be working with each other sometimes, checking each other and, of course to you have the states were all of the plenary power is supposed to exist. the individual or all of the individual sovereignty obviously acis. ..

you are going to have a role in the federal law making process process among others of the federalist use the senate among other things and the nature of the senate to persuade the anti-federalist to support the constitution and if we had had direct election of senators in our constitution there would be in -- not being original constitution. the states would not have ratified it. furthermore who exactly do the

representatives represent? is the most bizarre body that man has ever created. there are two from every state, we get that. that's the ballots of the large states and small states but you have situations that were senators voting for say obamacare in states where the governor and the attorney general fought obamacare incorporated court and the state legislatures are trying to protect their citizens from obamacare when the senators voted for it. it's very bizarre. the senate today really is an odd construct so the purpose of the summit was to empower the state legislatures in in the federal lawmaking process not just to have another ability to vote.