cumulative mass and there's certain opinions expressed, it's useful. but i think a lot of times the downside of it is as you've said, you get a lot of crazy, ranting people out there. you get people who go on amazon and give a no stars because the book took too long to arrive,? you get a lot of -- it's not very well filtered. and then at the other end of it if you have people who are very good at sort of promoting their own books, they can also, you know, gather enough force. so i think at some level they're useful, but it's, i think you really need to know what you're looking at when you're using that as a gauge of whether or not this is the book that you'd be interested in. >> well, and the problem with this for books -- and i think this is, my husband is a big online review fan. he loves yelp and wants to use it for everything now. and i keep telling him, and this is really important for books,

is that there is a difference between someone recommending something and someone reviewing something. and this is one of my bug bears as a book reviewer. a proper review will tell you about something fully. it isn't necessarily saying just i loved it or i hated it. it's actually telling you something about the book that's meaningful, and there's a takeaway in it. but amazon, it calls them all reviews. i wish they would call them amazon recommendations. that would be so much more accurate because that's really -- there are not, i'm sure, sir, that your, you know, are really well written, and there are people who write, who take the time to write reviews on amazon, but those are few and far between. >> yeah. i agree with everything you just said. [laughter] >> so i guess the general feeling is, chime in, take it with a grain of salt. like everything. >> yeah. >> you know, i sort of feel the if you want to buy a book, you

don't necessarily not buy it because you read a bad review. i wouldn't buy everything you see or not buy it because you got bad reviews. it's one piece i sort of describe as, it's one quiver -- one arrow in your quiver of reasons to and not to buy a book. >> right. well, and clearly, it has a lot of power. i mean, when i go on yelp and see, you know, a lot of or stars, i filter that differently because that's not the business i'm in. .. i would never buy a product. i'm choosing between two and one half your reviews. what is wrong with this? i had an agent asked me recently, why does the matters

look at any reviews on amazon? i think he really not know how this works? it was really strange. [laughter] >> s., man. with the increase in imports and -- a writer self-promotion, how important is it to align your self with a large company and no, well publishing house for a specialty if you're writing children's books, you should be looking to do that. just wondering the importance of that. >> well, the thing that a large publisher can do for you is get your book into bookstores and get it out to all of the media and distributed everywhere that you wanted to be distributed. that doesn't necessarily mean it will ultimately be more successful than the self publishers mall press books that an author who knows how to do

the same thing for his or herself. you know, you have a running start if you have a major publisher who can get it out there into the world for you. again, with social media, what this did not no longer attached to self-publishing, the way it had been back in the dates of when it was called vanity press, now it is more entrepreneurial publishing. i've seen cases of published authors who have done very well. in one freedom to do what you want to do with your reliance on the fifth. >> i actually think that a lot of thought there's who decide they want to go the self-publishing route don't realize how much is done at a major publishing house and how much that i'll can cause. what i am encouraged by the malice and thing i've written --

i blogged a little bit about a friend publicists calling kraft publishing, which is basically small presses bringing around the other, but they have other things necessary to make a book a really good book. editing, copyediting, cover design, marketing, publicity, all of that on a microbrew of level. hence the term kraft publishing. i think that has a lot of potential to get away from the vanity aspect to self-publishing and to be more about people -- more about the entrepreneurial aspect. if you think what you've written is touch breathless prose that it deserves to be out there, you know, no filter come you aren't meant to be an author because authors really do want to have other people's eyes on her own work desperately because we know

there were things that can be changed in the other in knots and important message to get across. the mac community also questions up there? do any of you on the panel have any additional thought or last word? are you recommending your jobs? [laughter] online media movers, reviewers, although it? quite >> my daughter graduated from college a week ago. she's going to go winter and from a literary agent in the tea. someone online that you really are a bad out there. you're getting her into publishing. we love what we do.r love. that is why we are all here. >> i would say, feel free to volunteer if you are interested. i mean, it is a lot of fun and something i do because i love it. the independent as always looking for volunteers. there are signs all over the

internet to what people will write and help promote and all that. if you're ever interested and just want to do it on the side, it is something that you should think about. >> very, very well said. we have established of the death of a book is greatly exaggerated fears. want to thank the panelists. we have learned a lot from them about how they work and connect readers. i also wanted thank you because we learned from u.s. well. around of applause for everyone. [applause] >> thank you. >> thank you. [inaudible conversations] i'm not imac

being that well, chris mathews autographed his book, tape and the gipper and i've been anxiously wanted to rediscovers in. that is the first one i am going to this summer. obviously, it is a book about tip o'neill who was speaker and ronald reagan president, how the two of them had diametrically opposite views over it was to forge a relation ship and get it done. the present-day congress can use a little of that ice. i'll be very interested to see how it relates to the present day inaction of congress.

i look forward to reading up. i also have some other books i've been very much mesmerize by the new deal through the years, fdr in the new deal. it is really a multifaceted. iraq had also read the book called. self, the new deal and the origin of our time. he looks at the politics of the new deal and how at er put together this coalition of northerners coming northern liberals in southern conservatives at a time when communism and socialism, fascism, not the assembler rising all over the rest of the world. also with the new deal, there is a book called america's out the balance by greatly one sees this for. the moral disgrace to the american heiress to proceed.

i have long felt that the state department and at er himself frankly didn't do enough to rescue from the holocaust. there's documents showing that the united states could it done things such as bomb the railroad tracks leading to the gas chambers and the concentration camps and didn't do it he has the war asked for was teaching center stage in a didn't want to do anything to deviate from that. this book delves into that and that is another developed a new deal. -- by mark holdren about being changed 2012. the 2012 election between president obama and mitt romney is going to be fascinating and i look forward to working on that again. also, the outpost by jake tapper talks about american valor in

an. i try to visit the wounded warriors. washing and at bethesda navy hot, walter reid hospital and it shows extraordinary bravery on the part of our soldiers in the out is a book about that they've been how they all banded together. finally, just so you don't think i am too serious, there's a book here called my typepad and i also intend to read as. i'm tired of having to ask my children what do i do when i get stuck so maybe if i read the books in a nice leisurely pace, i'll be out to know when i touch them or shut off all know how to get it back to [inaudible] >> after this, the guys: it. thank you.

>> lynching examines political philosophy and presidential tenure at them. mrs. cheney discusses her book there has been a former vice president, dick cheney at the nixon presidential library in your berlin to, california. this is a little under an hour. [applause] ♪ [applause]

♪ >> wow, that was nice. it is almost enough to make you want to run for office. >> almost. almost. well, we are delighted to be back here tonight. i've had the opportunity to visit the nixon library needs him on a number of occasions. served in the nixon administration during the first term. so i'm always pleased to come back and visit this part of the world in he reminded of a very important time in our haste to and i was happy to be a part of his administration. we are here tonight -- i probably should explain on the net while we are here together. the fact is i was born in lincoln, to an land was