>> that's this week's bestsellers according to into down. for more information visit india bound.org. in the production of the book. i am not the one publishing it. i'm not official publisher of the current book but i've been involved in the process all along. way back when she was in the white house and we first went down i tried to persuade her to publish the book which became it takes a village. her first book.

you know, i was there trying to help convince her to do so. i've been involved in every single one of her publications. i'm not the editor because that's not my core strength. but i watch over the publication and help get it all organized and make sure things are on track. i have come is started also living history but making sure all of our best people are working on it. >> we are publishing "hard choices" on june 10. it is her fourth book with us and i was the editor of the books was involved from the very beginning of its acquisition, working very closely with all the people at the company. >> as the editor, is there a lot of back and forth between you and the author of? >> every case is different. in this case i've tried to give just as much attention to secretary clinton's book as i

have to all the other authors we publish. i should mention in the same breath we are also publishing james webb, who was a terrific united states senator and whose book is out right now. so i don't want to favor one author over another. >> when we acquired the book, he asked if there were any think that we could do for the e-books pacifica and we brainstorm some ideas and talked about when the right time to act on those ideas might be but we been thinking about also as a general product from the very beginning. >> my roll is with national media and partnership with mutations team who works with hillary. >> with an effective media campaign? where do you go? >> it depends on what the book is. and it depends on what the potential for a book is. what i like to think of it top down campaigns which are campaigns like you were clinton's which begins with

national media and break out from there, a few big hits to generate a number of things that sort of create themselves. >> my roll with the clinton title has been to work on the marketing side of that which has involved a website for the book dedicated, a facebook page, the production and promotion of videos, the release of content on the web. i mean, my roll up to now has been very much a digital marketing role. it's been a fun one because so many people are watching and so many people care. we toil away to make a lot of videos but we don't have many that go up on the home page of aol on a daily basis or that yahoo! picks up. >> watch for hillary clinton to appear on booktv soon to discuss her latest book, "hard choices."

>> and some insight from people involved in the making of the book, "hard choices." hillary clinton's memoir released tuesday, this morning here on booktv our cameras are at the pentagon city caused no in arlington, virginia, where hillary clinton is going to be signing copies of hard choices to her memoir focuses on her time as secretary of state and how that shapes her view of the future to her experiences there. she's expected to sign about 1000 copies here today. >> [background sounds]

[background sounds] >> and inside the tragedy, a number of people waiting to get their books signed, "hard choices," that was released tuesday by hillary clinton, the former secretary o secretary of. she serve as sex is a stay from 2009-2013. she's also a former senator from new york, and, of course, former first lady of the united states. some of her other books include living history, it takes a

village, an invitation to the white house, and, of course, dear socks, dear buddy. just wait for hillary clinton's apparent and she'll be signing about 1000 books today at costco here in arlington, virginia. [background sounds]

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