[applause] >> walter isaacson then what did john your reading list? >> what is the the hillary clinton -- tim geithner and i did those one on my ipad but, new book is justice minister will go back santry read a couple of assessment of lot to me one of them was the moviegoer. that was by my bet right now

>> i in the executive board director for the simon & schuster imprint so i oversee and design the imprint and there are all different types. >> host: you do the covers of books? what goes into a cover of the book? >> usually from the editor

we find out what the of book is about. it is a manuscript. and you get a flavor of what the voice of the author is. and from that we have the discussion and the author do they have a preconceived notion is of what they're looking for? it is so is good to hear that from. you get a sense of of a six. and then what that would be facing. >> host: started with senator web i heard my country calling.

how did this develop? >> this is straightforward it is a story of his and his father's years and and we knew with these photographs to give it the illustrative space install logic feel. >> what went into your five partnerships? this is a new book? >> right. it is madison to call for having his photo on its. because of the subtitle of five partnerships you need to explain that and who are those five people? in this case it worked out

nicely we have five beautiful portraits of the five people that mattered. >> host: you worked on the bully pulpit. here is the cover of the book can here is a finished product. with is this? >> would refers learn about a book with exploration with the photographs that are out there, there are great photographs of the two of them together. we thought that was a great opportunity to design something with that. but it didn't have the big epic love can feel that we wanted. uc typography has that feel

but then we start to think that we tried different fonts and a little color and that is how we ended up. >> host: did dorris have any say? do they have yes or no? >> both do. obviously an author so they will go out on the road selling books you want them to be happy. and when day are it is wonderful. they're very appreciative. is giving and take. doris did not want her name on the top but on the bottom. she wanted to see a little bit more of their faces.

, so we played with had a little bit. >> host: to color schemes come in and out of fashion? >> guest: sure. even a the hot color of the runways can affect the red is always a sure shot green and not necessarily unless it is a book about goal for many. blue cells well. >> host: as senator mccain has a new book and here is a cover your currently working on. retailers told us they would like to see a more classic

in reid to get feedback like that if they feel that something is not quite to their market. >> host: you respond to that as well? >> it is said to the publisher's decision to make that. >> host: is there a cover the you are extremely proud of that you worked hard on? one that i thought was striking with the with the older photograph that was a

classic photo. we were very fortunate when we went to paperback that was the exact same pose to even now people bought the hardcover to have an item of the paperback. >> host: why black and gray? >> pass to do with the photograph. 111 when you have a fantastic the total you let that shine. >> host: jimmy carter. >> he takes this very much to heart for this book came about very quickly it is a

passion about women's rights than we need to be very straightforward and nothing abolished. it is a hard subject matter so the blue color is done to soften the town. >> host: never a time when the book would go to print and for whatever reason the cover has to be changed? >> yes. i am running of blank on that now but yes. absolutely. if that happens. but not right at that point usually but the feedback from the retailer's. it has the exact same photograph for very similar.