next up on our tour on ces on the hil is clearview audio, and we are talking to gene d'ovidio. i understand this is best in show. >> guest: that's correct.

we beat sony and lg. it's kind of like a david and goliath moment. we're only a 10-person company. it's quite thrilling. we have edgemotion technology. we take a very thin, slightly curved optically clear piece of acrylic glass, and we actuate the edge. it stimulates the edge of the glass to create panoramic, room-filling sound. it's highly patented, we have 39 patents issued -- excuse me, applied for, and 14 issued. and it's our competitive advantage in the marketplace on a global scale. >> host: why did it take 39 patents to put sound out of this acrylic? >> guest: it took us ten years to develop the technology. there is a totally proprietary approach to headache sound come -- make sound come out of this piece of acrylic glass.

and we have all kinds of material science and engineering in the design of the product itself. >> host: so being issued 14 patents, waiting on other patents, what's the hold up? >> guest: well, there's really -- well, we're waiting to make sure that they can come through. and we also apply for patents outside of the united states, because we need to be protected on a global basis. we also applied for design patents as well as, you know, scientific patents, so the look and feel of the product is also protected against people who don't recognize modern patents. >> host: what's the process like for getting a patent from a small business point of view? >> guest: well, first of all, it's quite expensive because, you know, they've made it quite expensive. it's not easy, and it takes a while. you don't get it within 24 hours or even nine months. it sometimes takes a whole year. in the meantime, you're in the market place somewhat unprotected. >> host: so demonstrate the product, if you would. >> guest: okay. so we're sending a, we can send

a blue tooth signal to the speaker. it processes into a left and a right channel. you can feel it vibrate, can't you, peter? and also it's a guide pole in that it projects sound backwards and forwards. and so in a room it disappears into the room because it fills the room with panoramic, room-filling sound. you can run it with a wire as we have here, or you can run it directly with a blue tooth signal. here, i'm going to play it a little bit louder for you. ♪ ♪ >> host: and it's the glass that's playing, correct? >> guest: you -- feel it. it's vibrating. so here, i'll show you. what we're doing is we're vibrating it from the edge. so our fundamental technology would allow us to make the glass on a picture frame into a

seeker, would allow us to make the wind shield of your car into a speaker, would allow us to turn light fixtures into speakers. this technology -- that's why we have such strong patents on it. it could to do a lot of different things. this is our very first product. >> host: why are you up here on the hill? what's your message to members of congress? >> guest: the message to congress is help us protect our patents because patents are critical to what we're doing. >> host: gene d'ovidio of clearview audio, thank you, sir. joining us now is james grace with the panasonic corporation. what do you do? >> guest: i'm the director for new product development in the automotive area. >> host: and what kind of products is panasonic developing for the automotive industry? >> guest: we have a lot of business in what we call multimedia or infotainment. we're number one market share, actually, so a lot of what i do

is looking at the future of those products. but we're also trying to branch out into some other product areas. a lot of what we do in the automotive space is take our technology from the consumer area or other areas of panasonic's business globally and figure out how to apply it to automotive, so that's a lot of what i do, figuring out how to bring that technology into -- >> host: so what are some of the products that you're displaying here? >> guest: we call in the rotary control tablet, or sometimes we call it the next gen integrated center. the big innovation here is the nobs that we -- knobs that we invented. there's been a trend towards cars being designed to use all touch screens. eliminating knobs. and it kind of has a new, a high-tech feel to it, but it's also caused some problems in terms of the systems being a little bit harder to use. so what we've done is develop these knobs, and they're actually patented panasonic

technology that allows us to put a rotary knob right on top of the display. so it's kind of one of these best of both world situations. >> host: so this would be built into a car? >> guest: yes. you could imagine this might be built into the center stack of a car where you might control the radio. we've designed it to be easy to use, you can put it into that dual screen mode or the full screen map mode. but the real kind of innovation here is that we look at this, the function of this knob kind of changes as you use the system. so if i push here, it becomes an h backup, and what it does is allows me to get all the benefits of a touch system where i can reconfigure everything, i can use the color to tell the customer what the function is, but they can reach out and touch the knob.

>> host: how do you address the issue of distracted driving with all this equipment in cars today? we're all mid being around with -- fiddling around with knob displays. >> guest: yeah. that's actually a big issue that we're trying to help solve which is a good segway to this other product on display. unfortunately, i wasn't able to bring the entire interior of this vehicle here, but we developed the driver-focused hmi, and the idea behind that is that we took all the stuff that might normally with be found in the center of the car, and we moved it in front of the driver. the target that i gave the team was to exceed all of nhtsa's requirements, and in one case we've exceeded them by more than 30% in terms of the requirement that says you're not allowed to put displays low in the driver's vision. so we've designed this thing -- >> host: and that's an actual requirement by nhtsa?

>> guest: yes, absolutely. it's designed to keep you from putting a display next to the driver's knee where you're having to look down in order to operate it. >> host: all right. >> guest: what we did was we put all of the content that might normally be found in the center stack of the car and put it in front of the driver so everything is designed around a two-layer menu system. so you only ever have to go up down, left right, and the menu system -- >> host: that's what it looks like? >> guest: absolutely. >> host: there's the display there. >> guest: so we put everything in this instrument cluster as well as a head-up display. a head-up display is actually a good example of technology that comes from our consumer space. turns out in a car not all that different from a projector, and panasonic's been in the projector business for a long, long time. so we're taking that technology and applying it in the car which gives us displays that are actually 40% smaller than our competition.

the benefit is we think our customers can put them in more cars, and we think that's a way of addressing safety. >> host: what kind of regulations do you have to deal with besides just having things on the side of the car? when it comes to a heads-up display? does that have to be approved? >> guest: absolutely. another big requirement that we designed around in this driver-focused system is the pastime requirement. nhtsa has guidelines that say that you should be able to complete any task in the system in less than 15 seconds, 2 seconds at a time. so if you're looking at a screen, you can look at it for 2 seconds, look back to the car. and you should be able to do anything within 15 seconds. so it could be entering a navigation destination, finding a song on your ipod, it's very broad in its definition. and we think the benefit of this two-layer menu system is we've put everything only two steps away. so you can see here there's only four domains, audio, navigation,

information and settings, and then each one of those domains has a drop-down menu. we think we've exceeded those requirements as well in terms of getting every customer to access all those features. and one of the things that the team did was we left a lot of stuff out, and i think that's really the key to making systems that are both like really fun to use for customers and safer to use. so, for example, there's no way of typing a navigation destination into the system. you can't type a, b, c, d. we use points for that. or one of my favorite features is there's an app for the passenger, and it's showing it right there on the screen right now. we call it the remote pilot app. so right now most people are using their phone in the car, passengers looking up what restaurant they're going to, and somebody's got to type that destination into the system. here you can just find where you're going and then hit a button, and it sends the destination to the car, and then

the customer gets a pop-up in the head-up display that says, hey, you're getting an incoming destination, would you like to go there? we think that's a way of giving people access to what they're doing anyway using yelp in this case right now to find this destination. she hits that button, it immediately gets into the navigation system, the driver never had to fiddle around with typing anything in. so, you know, we really designed this system, kind of a new way of designing the interior of a car, easier to use and more enjoyable, to be honest. >> host: what about use of voice in cars? >> guest: yeah. that's another area where panasonic has a good advantage. we've been in the microphone business for a long time, and we do a lot of successes, for example, active noise control is a system in a car where there's

a bunch of microphones. the road noise, and then we actually generate sound in the system that cancels out the road noise. that same technology can be used to improve a lot of voice rec as well. we have one piece of technology where we call it the array microphone. you can blow wind noise across it, and it's almost as if you're sitting in a library talking. we think those kinds of technologies will help us to make speech recognition performance better. because right now it's a little irritating to people when they say, hey, tune to this radio station, and it says did you say roll down the windows or something like that, right? we think those technology advantages will help make it easier and better. >> host: is technology in cars exloading? >> guest: yeah, i think it is. i've been talking a lot lately, and when i'm doing speaking

engagements about something that i call the carness of the car. i think for the past ten years since i've been part of the industry we've kind of had this explosion of more and more technology, and in a lot of ways trying to duplicate what people have in their consumer devices in the car. and there are a lot of cases i think we've kind of gotten away from what it means to be driving a car which is actually really fun and, you know, cars are amazing. i think we need to start focusing the technology on how to make the customers' driving experience better. that navigation example i gave was a good one where people don't want to be bothered with typing in where they're going. if you can just hit the button and it goes there, i think that's better. i really think the innovation that's going to make cars safer and better is when we start to say just because we can doesn't mean we should.

let's design stuff that's really focused on making the car experience better. >> host: james grace, some of the stuff we're seeing, is it on the market? >> guest: not quite yet. we haven't announced the customer for the rotary control tablet, although we've got quite a lot of interest around the world. i was just in china of all places last week showing that off at a conference. if i had had 100,000 of them with me, i could have sold them all. unfortunately, i only had the one. and this concept here was really a vision we had, although you have seen companies like audi and bmw showing concept cars that reflect similar ideas, so i think it won't be too long before you see any of these things on the road. >> host: some of the new automotive technology being put out by panasonic. be benjamin chen is the president, i believe, of arkami. >> guest: we're located in california, and i'm here to talk to you about a really exciting product that we've got. and, basically, my id key is

essentially a small, hand-held device. it's quite light, and what's wonderful about the this device is it allows you to protect yourself. this device allows you to store all of your passwords and files encrypted on 16 gigabytes here. military-level aes-256 encryption. you can only access this device with your fingerprint as well as a special code that only you know. it's also required to access the device. and once you're in the device, you can access the information immediately on the device. so i can basically come in here and look at all sorts of different types of passwords that i have on this device, and i can come in and actually look at that information immediately. in addition to that, the device has the ability to clock other things. it has wi-fi for mobile devices, it can talk to the laptop as well as connect through usb and charge at the same time. so let's go ahead and see what

that looks like. i'm going to go ahead and connect us back in here. and, base clay, what we've -- basically, i'm here now at amazon looking to do a login. it knows i've authenticated and cleared the device, so we basically work with all web browsers. we know that we're going to amazon, we find the relevant profile to log you in, and we simply click it, and it fills in the user id and pass word for you. it's just that simple. >> host: does it go through the cloud? >> guest: no. one of the things that we thought about, and this is kind of controversial, is that if i'm a hacker today, i'm attacking in three areas. one, your computer; two, your mobile devices; and, three, your cloud. so our thought process is trust no one. all we want to do is have all the information only on this device which you can create a backup of, and i want to keep it with me turned off most of the time.

>> host: what's, what's in this device? what are you using? what kind of technology? >> guest: for startest, there's a clip toe chip on the device -- crypto chip. in addition to the map, the encryption which we know today that even from the snowden announcement that encryption works. so the key is to make sure that it's being done properly, and we're trying to make that accessible to everyone. >> >> host: benjamin chen of myidkey. and now joining us on capitol hill is michael fiorito. >> guest: i'm vice president of eyelock. >> host: what is eyelock? >> guest: a security company. >> host: and what does that mean? >> guest: basically, technology based on your iris, okay? so people are are familiar with biometric security.

your iris is a biological constant, and what we've developed is a product called my risk. usb-powered, tied into your computer, and we'll show you how we can log into our computer, manage our passwords, user names utilizing your iris. so if i take a look at this, see it turn green? voila. with this device comes a password management tool, and we can tie in any site that is we visit regularly that require our credentials. we can tie in our operating system, so whether it's mac, lennox, windows, any of those things that you go to on a regular basis that require an authentication we can tie with your iris. so you can set these dynamic, long passwords and essentially fit forget 'em because now we've got something that's much more secure to authenticate and validate. >> host: where does the image of

the iris -- is it stored somewhere? is it stored in the cloud? in this device? >> guest: we create a mathematical representation of them. so the only thing that's stored on this device is a unique code only to you or to any user that's authorized to use this device that's been enrolled on it. so it's about as secure as you can possibly get in terms of security. >> host: we were talking with another company earlier about the ears, and the uniqueness of ears and how they've developed technology that'll open to up your phones with ears. >> guest: sure. yeah, so there's numerous types of biometric markers that can be used in accessing for security applications, and there's levels. if you look at dna, that's the most authentic way of discertaining two people from each other. next to that is iris. and then after that it kind of goes off of a cliff when you look at fingerprints, facial

recognition, voice recognition and all these other things. so when we look at -- [inaudible] a lot of those other types of products, you're looking at one in thousands, ours you're looking at one in 2.5 trillion. identical twins have identical dna, they don't have identical irises. so in scale i like to let people know those types of facts because that's when it makes them open up to the opportunity and to look at this type of biomet rake mark -- biometric marker. >> host: is this a product that's on the market today, and how much does it retail? >> guest: right. so launching, we'll be shipping in mid july. rice point sub-$300, and that's why we chose vox because of their reach taking us to mass market. >> host: why would somebody who's just a casual user -- and would this work on the phone as well, a smartphone -- why somebody who's a casual user or, why would they want to spend

$300 to secure their password? >> guest: well, i think if you look at the news of late, heartbleed bug, the target breach, more and more often these stories are coming up. and i think if you were to ask the average user, ie, right before christmas, you know, christmas time if your debit card or credit card got shut down, would a $300 investment over the course of a year been worth it for your peace of mind, if you will, tie to your bank, tie to anything that that's sensitive and critical to you? i think most people would say yes. i know i would. that's one of the big things. and as time goes on and technology increases, you know, obviously, the price points start to decrease and volume picks up. >> host: who developed this technology? >> guest: we did. self-proprietary to eye item lock. we're headquartered in manhattan. our technology is in new jersey, and we manufacture in the u.s. >> host: michael fiorito of eye item lock, thank you for your

time. >> guest: thank you very much. >> host: michael boczek is the founder of descartes biometrics out of seattle, washington. what is descartes biometrics? >> guest: we're a u.s.-based technology company commit today the design, the manufacturing of biometric authentication solutions specifically for the mobile sector. >> host: in english? >> guest: well, i'll give you an example. i have an android smartphone here that's locked, so i'm going to engage a scanner and simply capture an ear impression to unlock my device. so we brought ergo to showcase an ear biometric for device security. we also have a software development kit that's available to enterprise customers that are looking to add a biometric layer of security to their applications. >> host: so you opened that phone because of the shape of your ear. are all ears unique? >> guest: that's correct. ears are, in fact, unique human

characteristic. as unique as a fingerprint. there is no national registry of ear impressions like there is fingerprints, so people who have concerns about fingerprints can unhock their device -- unlock their device with an ear impression. it's also nondistractive and noninvasive. i don't have to take my eyes off of you to unlock my device. if my scan fail, we've also added a feature, the phone will vibrate to say that the authentication attempt failed. >> host: when and how and where did you get this idea? >> guest: well, i'm a 12-year orr to cl vet, retired in april of 2011, and i've always been involved or interested in identity and access management solutions. and so the idea came to me quite some time ago, and, you know, it took some time to develop the application. there were lots of people who said it couldn't be done, and we're here to prove 'em wrong.

>> host: what, what brings you to capitol hill? >> guest: we participated in the consumer electronics show in las vegas, that's where we launched, and we were invited to participate in ces on the hill. thrilled to be a part of this event. it's an important event, and this is a lot of issues that affect be small, medium-sized technology companies. we operate out of the sate of washington -- state of washington and, you know, we're concerned about immigration, attracting and retaining talent. we operate a center in a university town, we're located near western washington university, so we do our best to attract and retain a those talented engineers that come out of universities, and so those are some of the issues that are important to us, and we saw an opportunity to participate in this event and share some of our experiences with members of congress. >> host: what is your product available now, is it available as an app? how much does it cost? >> guest: it is. so ergo, the product i just demonstrated for you is available on the google play

store specifically for android devices for $3.99. we also have a cross-platform software development kit for enterprise customers, and that is available as a demo on the apple store as well as on google play. is enterprise customers can contact us if they'd like to embed ergo on their applications. >> host: michael boczek of descartes biometrics out of blaine, washington. mark parker is president of a company called true grip out of cincinnati. mr. parker, what is true grip? >> guest: true grip is a hand-held keyboard. it gives you the ability to type in this a mobile setting, and that's really one of the disadvantages of today's mobile technology. when you're out in the field be, if you want to be productive, you've got to take notes and go back to an office setting, a laptop and do your typing. this gives you the ability to type in a mobile setting. so we have basically taken the keys from a platte keyboard -- flat deboard, now your hand

that's gripping the device type at the same time. it's the same qwerty keyboard, but we call it true grip because now trew is the way they're aligned on the keyword. >> host: demonstrate how you would use this product because we want to show our viewers the front of this. you've got a phone plugged in. you've got some others here. >> guest: yeah. these are the indicators key. if you're not a touch typist, you can look at the front and locate the key on the back. i'm on a little typing exercise here, so -- >> host: why don't you go ahead and type in the name of the company and your name so we can see it demonstrated. >> guest: okay. >> host: all right. and you just put your regular smartphone in this -- >> guest: i have. >> host: okay. where'd you come up with the idea? >> guest: so this is just years of watching people do, try and work with mobile testimony in the field -- mobile technology

in the field. [inaudible conversations] so just watching people work in the field with mobile technology -- >> host: i'm going to turn here so that the camera can see you, because that's what counts, and i'm going to move the microphone over here, and you just go ahead and do your thing. so what you're doing now is simply typing. the typing is being done on the back with your fingers op the back of the keyboard, correct? >> guest: that's correct. so i'm just typing the same way you would on a flat keyboard. it's always worse to try and type when you're on camera, but it's basically the same, same concept. anyone can learn how to do it. >> host: how long in development was this? >> guest: we started development in 2010, and we just slowly kind of worked through the process. lots of different models and iterations of this that we went through, but we really started dialing it in, and we were able

to find people can learn this in a short period of time, so we continued development. we did ces out in las vegas, a lot of good response, and we just continue to move it forward. >> host: and you were a finalist for best of show. >> guest: we were. >> host: i just want to show this. mark parker, what's your background that you came up with this? >> guest: i'm a software developer. and, again, the software identify developed is -- i've developed is for mobile workers, and just seeing them fumble around with technology, i just was sitting at my desk one night and said, you know, what if we could pick those keys up and rotate them so the perp could type -- the person could type and hold their device at the same time? >> host: do you need a special app on your phone? >> guest: you don't. it's a blue tooth keyboard. you can use any app with trew grip. >> host: what are these buttons over here? >> guest: arrow keys, escape. we have them under the thumb,

you don't use them as often. the typing keys on the back are what we tried to focus on. >> host: what is this retailing for? >> guest: we're targeting 249, but the idea is the more people who preorder will bring the cost down, the the price down accordingly so. our targets are a thousand people will drop the price from 249 to 199, and if we can have 2500 people preorder, we'll drop that price down to $149. >> host: what's a piece of technology you wanted to put on here but just couldn't? >> guest: piece of technology? >> host: voice? >> guest: no, not voice. i think in some ways trew grip can't compete with voice. that's what people are looking to nowadays, but there's a lot of challenges with it. for us it was really about typing, mouse movement, the ergonomics of it. it's more comfortable. really just trying to dial in this on those things. >> host: mark parker, president of trew grip, one of the best of

ces 2014 finalists. >> c-span2, providing live coverage of the u.s. senate floor proceedings and key public policy events. and every weekend book tv. now for 15 years the only television network devoted to nonfiction books and authors. c-span2, created by the cable tv industry and brought to you as a public service by your local cable or satellite provider. watch us in hd, like us on facebook and follow us on twitter. >> next, television talk show dr. oz defending the language and diet products he focuses on in his show. his comments came during a senate commerce subcommittee hearing on fraudulent weight loss ads. mary engel with the ftc was also among the witnesses. senator claire mccaskill chairs the hour and 40 minute