>> several vendors are up here showing off the new technology to members of congress and staff. we will look at some of the new technology this week. next up on the tour is clearview audio and we are talking to gene

d'ovidio. i understand this won best in show for audio. >> that is correct. we beat sony and lg. it was like david and goliath story. >> host: what is the technology you are showing off here? >> guest: we have edge motion technology and take a thin, slightly curved optically clear piece of acrylic gas and stimulate the edge of the glass to create panoramic room-filling sound. we have 38 patons. >> host: why did it take 38 pof

them? >> guest: it took years to develop. we have all kinds of material science and other engineering in the design of the product itself. >> host: 14 of them and waiting on others. what is the hold up? >> guest: we are waiting to make sure we can come through and apply for them outside of the united states. >> host: what is the process like of getting a pat? >> guest: it isn't easy and it

take as while and you are in the marketplace unprotected until then. >> host: demonstrate the product. >> guest: we send a blue tooth signal, it processes into left and right channel, and you can feel it viberarate and projects sounds backwards and forward and dis d disappears in the room. you can run it with a wire as we have or run it with a signal. i will play a little louder for you.

we are vibrating from the edge. this would allow us to make the windshield of your car into a speaker or turn light fixtures into speakers. this is why we have strong patents on it. this is sour first product. >> host: what is your message to congress? >> guest: help us protect our patents because they are critical to what we are doing. >> host: joining us now is james grace. what do you do? >> guest: i am the director in the auto motive product area. >> host: what kind of products are you building?

>> guest: we have a lot in infotainment and we are number one share globally in audio. i look at the future of those programs and try to branch out into some other product areas. so a lot of what we do is take technology from the consumer area or other areas. the big innovation here is the knobs that we invented. there has been a trend in recent years towards cars being designed to use all flex screens eliminating knobs. it has a new high tech feel to it and also causes problems in

terms of the systems being a bit harder to use. so we have developed the knobs and they are patents technology that allows us to put a rotary knob on top of the display. so it is as a best of both words situation. >> host: this is build into a car? >> guest: this might be built into the center stack of the car where you control the radio or navigation system. we designed it to be we think easy to use putting it into dual screen mode or full screen map mode. but the real innovation here is if you look at this knob, the function of the knob changes as you use the system. so if i push here it becomes an h-vac. what it does is allows me to get all of the benefits of a touch system so i can reconfigure

everything and they can reach out and touch a knob as well. we think that is safer and better solution. >> host: how do you express the issue of distracted driving. >> guest: that is a big issue we are trying to help solve which is a good segue to the other product we have on display. i wasn't able to bring the enti entire dashboard but we developed this program and took all of the stuff that might be found in the center of the car and moved it in front of the driver. the target i gave the team in designing the system was to exceed all of the requirements. and in one case we exceeded them by more than 30%. there is a requirement you are not allowed to put displays low

in the driver's vision. >> host: that is a requirement? >> guest: yes. it is designed from putting a display next to the driver's knee where you have to look down. we put all of the content that might be found in the center stack of the car and put it in front of the driver so everything is designed around a 2-layer menu system. you only have to go up or down and left and right to get access to every. >> host: there is the display there. that is what it looks like there. >> guest: we put everything in this instrument cluster and a head up display. it is a good example of technology that comes from our consumer space. it turns out it isn't all that different from a projector and

panasonic has been in the projector business for a long time. so we took that technology and give us displays that are 40% smaller than competition. we think that is a way of addressing safety. another driver focus system is a half time requirement. they have guidelines that say you should be able to complete any task in the system in less than 15 seconds two seconds at a time. if you look at the screen you can look at it for two seconds and look back to the car and you can do anything within 15 seconds. entering a navigation system, finding a song on your i-pad or

whatever. everything is only two steps away. there is only four domains of audio and settings. each one has a drop down menu. i think that is the key to making systems that are fun to use for customers and safer to use. there is no way of typing a navigation destination into the system. you cannot type abcd. we use voice for that. or one of my favorite features we implemented is there is an app for the passenger and it is showing it right there on the screen. they call it the remote pilot app. the passenger is looking up the restaurant they are using and

someone has to type that destination into the system. you can find where you are going here, hit a button, and it sends the destination to the car and then the customer gets a pop up in the display that says you are getting an incoming destination would you like to go there. that is a way of giving people access to what they want and then it will go to the display and get into the navigation system and the driver never had to fiddle with typing anything in. we designed the system around a new way of looking at the interior of a car that we think is safer and easier to use and more enjoyable to be honest. >> host: what about use of voice in some of the equipment? >> guest: that is another area where panasonic has a good

advantage. we have been in the microphone business in a lot of time. we have active noise control in the car where there are microphones detecting road noise and we generate sounds that cancel out road noise. so that technology can be used to improve voice recognition as well. we have a piece of technology that is called the array microphone and it means it is a couple microphones and you can blow wind across it and it is almost like you are sitting in a library. we think it will help make speech recognition performance better. it is irritating to people saying tune into this station and they are like did you say roll down the windowo windows.

>> host: is technology in cars exploded? >> guest: i think it is. i have been talking about the carness of the car. and i think for the past ten years since i have been a part of the industry we had an explosion of more and more technology. in a lot of ways trying to duplicate what people have in their consumer devices in the car. people don't want to be bothered with typing in where they are going. if you can hit the button and it

goes there that is better. i think the innovation that makes cars safer and better is when we start to say just because we can doesn't mean we should. let's design stuck stuff that makes the cars better. we have not announced customers for the rotary control tablet. i was just in china showing it off and if i had a 100,000 with me i could have sold them all. unfortunately i only had one. this concept is a vision we have. you have seen audi and bmw showing concept cars that reflect a similar idea. i think it will not be too long before you see either one of thes on the road. >> host: some of the nknenew

automotive. benjamin is here to talk about his product. >> guest: this device allows you to protect yourself and store your passwords and files on 16 gigabytes here. you can only access the device with your finger print and a special code only you know. once you are in the device you can access information immediately on the device so i can come in here and look at all sorts of different types of passwords i have on the device and i can come in and look at the information immediately. in addition to that, the device has the ability to talk to other

things. wi-fi for mobile devices and it can connect through usb and charge at the same time. i will connect this back in here. and what we have here is i am here at amazon looking to do a log-in. it knows i cleared the device and we work with all web browsers and automatically know we are going to amazon and we are finding the relevant profile to log you in and we just click it and it fills in user id and password for you. it is that simple. >> host: does it go through a file? >> guest: no. we thought about this, and this is controversiacontroversial. if i am a hacker i am attacking you on your computer, mobile devices and your cloud. our thought process is trust no one.

all we want to do is only have it on this device, which you can create a backup of, and i want to keep it with me turned off most of the time. >> host: what is in this device? what kind of technology are you using? >> guest: there is a hard code encryption chip on the device and that means special technology at a physical level that is protecting the information that is stored on the device in addition to the encryption. we know today that even from the snow the snowden announcement is that encryption works. the key is making sure it is done properly. >> host: benjamin chen. and now joining us is michael.

what do you do? >> guest: technology based on your iris. next to dna your iris is a biological confidant. we have usb powered, tied into your computer, and we will show you how you can log into your computer and manage passwords utilizing your iris. if i take a look at this, see it turn green. with this device comes a password management tool and what we can do is tie in sights that visit credentials and our operating system and any of those things you go to on a regular bases that requirea

authenticallyicati to authenicate. >> host: where is the image of the iris stores? >> guest: we create a template and discard the images. the only thing stored on this device is a unique code only to you. so it is about as secure as you can possibly get in terms of security. >> host: we were talking with another company earlier about the uniqueness of ears and how they have developed technology that will open up phones with ears. >> guest: sure. there are numerous types that can be used and there is levels. dna is the most authentic way of

diserning two people from each other. and then iris. and then finger print, palm veins, and voice recognition. a lot of other products is 1-1,000 and ours is 1-2 trillion. identical twins have the same dna but not the same iris. i like to show this is a lot of more secure. >> host: is this product on the market and how much does it retai retail >> guest: hipping in shi-- shipn mid-july and cost is $300.

>> host: would this work on a smart phone? why someone who is a casual user spend $300 to secure passwords? >> guest: more and more stories are coming up and i think if you asked the average user before christmas time if your debit or credit card were shutdown would a $300 piece of technology be useful to secure that? i think most people would say yes. i know i would. and as technology increases the price points start to decrease as volume picks up. >> host: who developed this technology? >> guest: we did.

our technology and research is done in princeton, new jersey and we manufacture in u.s. >> host: michael boczek is the founder of biometrics. what is hat? >> guest: we work specifically with the mobile sector. i have an android cellphone that is locked and i will scan and capture and unlock the device. we bought this to showcase ear biometics and we have a software development kid that is available to customers looking

to add a biomedical level. >> host: you opened the phone to the shape of the ear? all ears are unique? >> guest: that is correct. as unique as a finger print. there is no national registration of ear impression like there is finger prints. so people with concerned about finger prints can use ear impression. it is non-invasive as well. i don't have to take my eyes off of you to unlock my device. if the scan failed, the phone viberates to show the attempt failed. >> host: when, how and where did you get this idea? >> guest: i am a 12 year vet that retired in april of 2011 and i have been involved in identify management industries.

it took time to develop the application. a lot of people said it couldn't be done. but we are proving them wrong. >> host: whatbri -- what brings you to capital hill? >> guest: we were invited to participate and thrilled to be part of the event. a lot of issues that affect small and medium size technology company and we operate from the state of washington and we are kerned about immigration and attracting and retaining talent. we operate a develop center in bellingham, washington and are near western washington university. so we do our best to attract and retain the talented engineers that come from the university. we saw an opportunity to present this this event. >> host: is your product

available now and as an app? how much does it cost? >> guest: it is available on the google play store for $3 spa and it is available on android. and there is a demo app so enterprise technologies can check it out. >> host: michael boczek from blain washington. mark parker is president of a country called trewgrip from since. what is this? >> guest: it gives you ability to type in a mobile setting. when you are in the field you have to take notes and go back to an office setting or laptop and do the typing.

this let's you type in a mobile setting. we took the keys from a flat board and split and rotated them so you can grip and type at the same time. it is the same qwerty keyboard but it is call trewgrip because that is the way it is aligned on the key board. >> host: demonstrate how you would use the product. you have a phone plugged in here. >> guest: these are the indicator sees so you can look at the front and locate it on the back. i am on the typing exercise here. >> host: go ahead and type in the name of the company and your name so we can see it demonstrated. >> guest: let me back out of here. >> host: and you just put your regular smart phone in here?

>> guest: i have. >> host: where did you come up with the idea? >> guest: years of watching people trying to work with mobile technology in the field. i am going to have you turn here so the camera can see you. >> host: you go ahead and to your thing. what you are doing is typing but the typing is being done on the back with your fingers on the back of the keyboard? correct? >> guest: that is correct. this is also worse trying to type when you are on camera. but it is the same basic concept. anyone can learn how to do it.

>> host: you were a finalest for best of show. mark parker, what is your background that you came up with this? >> guest: i am a software developer. that is what i went to school for. mobile workers is who i develop for. seeing them enough time fumble with technology i was sitting at my desk and said what if we could pick up the keys and rotate them so the person could type and hold their device at the same time. >> host: do you need a special app or program?

>> guest: it is just blue tooth. >> host: what are these keys? >> guest: the ones people don't use often. >> host: what does it retail for? >> guest: targeting $249 but the more people that pre-order will bring the cost down. a thousand people will drop it down to $199 and 2500 people pre-order we will drop it down to $149. >> host: what is the piece of technology you could put on here but were not able to? voice? >> guest: no, we compete with voice, i think. for us this is about typing and

mouse movement and the ergnomics of it. >> host: mark parker. president of trewgrip. one of the 2014 finalist for best product. >> c-span created 35 years ago and brought to you as a public service or satellite provider. up next on booktv, sam chaltain discusses school choice in "our school: searching for community in the era of choice" and then debra hicks. later a conversation on education and technology on the book "new school" by