that yahoo picks up instantly. that has been my role here. >>host: do you find some authors are more willing to make the videos and do the promotions than others? >>guest: absolutely. it is a different skill set. a solitary person and then suddenly are asked to perform which is very much an external thing. some are skilled at both, and others are not comfortable with it. our goal is to find the comfort zone where they can excel. some are good on twitter, some are good on camera, some are good on camera.

>>host: how important to your efforts in marketing our facebook, twitter, insta graham, etc.? >>guest: it has been the biggest change in my career. most of marketing was really trade marketing, working with major retailers to convince them to take our book in a displayable quantity. in the market side, and now with social media we can connect the final consumer. facebook, twitter, and in an affordable way. the four direct to consumer marketing was trained broadcast. so expensive it was prohibiting. social media, i won't say say free, but we can really

connect the writer to the reader. >>host: richard rhorer, every publisher has a backlist. how does that come into play with marketing? >>guest: you asked earlier about digital. one one of the things that e-books have enabled us to do is tie back lists on the front-end. so we take an older title, preview material,, and then working with the retailers to promote that. and we can then direct links to preorder new books, so that is kind of a great thing with e-books. with that has been a transition to loss of shelf space. again, the market evolving and trained -- changing. important economically and

as a way to grow over time. >>host: how many projects are you currently working on >>guest: 120 new titles per year. in one year we are working about 200 books. i figured it out once. everyone in the half work days we publish a book. it is quite a lot to keep up with. >>host: in ten years is the publishing world going to look different? >>guest: it we will have to. so many different forces are changing it. the fact that what we do is help authors create the best work that they can, i believe it we will still be

the core of the business, but business, but how it operates will definitely have changed. fewer retailers increasingly power. new and different ways. old-fashioned media is still the number one thing, but even that is changing. how do we make sure books stay a part of the conversation? a book is a much longer commitment than a youtube video or a a short piece you can read on the screen easily. so there is competition, definitely. so we we will have to change in certain ways. >>host: outside of the history and biography room we are set up.

pleased to be joined now by david treuer. his only nonfiction book, "rez life." what does it mean to be on the road? >>guest: a great question. i did not have an answer to that. so crucial. >>host: you used the word indian, not native american. >> speaker2: this is only me, but i use all three interchangeably. a lot of people care a great deal, but i don't.

being from the reservation. >>guest: if you are native , did not grow up hard in poverty and trauma and drug abuse you are not native. i tried to show that reservation life is many things. it might be hard, but it is not just that. reservations are not simply basins of suffering. politics and language and culture and history, and those things need to be noted and remembered. most conversations about "rez life" focus on what they think of as the tragedy

of our existence. we don't live on reservations because they suck. we love them. we care about them. they they are vibrant and interesting places and ways that even other native people don't really understand. >>host: your book, "rez life", 3.3 percent of the land in the us. first of all, wife 245? >>guest: at the turn-of-the-century basically after the wac -- after the massacre at wounded knee, that time, but the turn-of-the-century was the low. the numbers were down,

traditional forms of leaders had been compromised or completely destroyed. it was -- we had no economic systems in place to replace our tribal way of living. it was the low. we have been climbing out of the whole of history, consolidating power, making our own government, revitalizing culture and languages. and we are on the rise. nowhere more keenly felt than the issue of mascots with the washington redskins. the team has enjoyed that racial slur in peace for a long time, but now we are powerful enough, our voices

are loud enough, we are savvy and powerful enough, and that means the days are numbered because we continue to exist,, and we are growing and getting stronger >>host: a novel. what made you write this? >>guest: i have no ambition to write nonfiction , but after the school shooting on red lake reservation in 2,005, i was sickened by the news coverage which persisted in portraying indian lives as necessarily tragic, inherently tragic. the school shooting brought that home and the story of the tragic indians. and i went and said, i am

sick of that story, that way of telling the story. he said, so am i. let's do a book. i was grateful to him and his vision and tried to write something that got beyond tragedy. i had to do that in nonfiction. very personally felt by me. i have family and friends from that reservation. i wanted it to be more than simply examples. >>host: what is your heritage? >>guest: i grew i grew up on a reservation. my father is jewish. he would fly to austria largely on his own and made

it to the states. the rest of his family except for a few cousins and aunt and uncle were murdered in austria by the regime. >>host: how did your parents meet? >>guest: my father is man of many lives who did many things in many places before he finally moved off the reservation and taught high school on the reservation. he told me just recently,, he had been around for 45, 50 years. it was only when he moved that he felt like he finally had a home. rejected everywhere he went. he said that on the reservation he finally felt understood.