or android, stream it to your xbox or playstation and you really have to be on the same platform and we will we see increasingly is comes from everywhere, not just from one platform. it comes from all of them. and so we think the spectator modes are coming and we actually have found that they, when those get released they grow the audience because they become an entry. but then when you want the chat mode interactivity, one access to asking questions over the broadcast and interacting with them you come to twitch because we provide that experience the best. that is what we try to focus on providing that value. >> speaking of chat and the community and that is such a huge part people find someone that streams games and gives them an honest opinion and get into that personality and follow them. they're are some people who stream and the feedback is

not so positive. also, i don't know if you have been paying attention but yes rhetoric that is not so favorable toward women is kind of an issue in the gaming community. they're are female streamers and other reasons why someone will get hated on in the comment, but how do you deal with that? you can't police your community so strictly but at the same time you can't make it so people don't want to stream and engage. >> that is an inevitable problem anytime you let humans interact with each other over the internet it's unfortunate but that is the reality of the attraction of the internet. our approach to solving this problem, and it is a problem that anyone allows discussion faces our

approach is to give powerful tools to the streamer with a can appoint moderate -- monitors to a a channel, set up special modes, prevent unverified accounts from chatting and can control who has the right to speak in the room and create the experience they want to have. some people like to have a little bit of a free-for-all in a set boundaries that are unacceptable behavior but are okay with aggressive behavior. some people want a more controlled and polite experience. i would be one of those people and in that case we encourage you to have moderators and enforce that experience yourself. we continue to build all, powerful tools because we believe in empowering the broadcaster to create the experience that they want to create. >> okay. speaking okay. speaking along the same lines of empowering broadcasters a lot of these celebrities, i guess, that have emerged actually have outside gaming sponsorships or are getting scholarships and colleges to play. the thing about that is if a lot of those sponsorships are actually for competing stores that sell digital versions of games and now amazon is going to have to compete with them.

sponsoring g2 eight instead of an amazon store. >> so amazon sells theme keys. it sells xbox points. amazon has the attitude -- and this is one of the things going back to your very 1st question, what can we do to censor the consumer? and if doing something is a proconsumer move we we will probably find a way to make it a win-win. amazon is not the kind of company that believes in trying to shut everyone else out and create this thing when no one else ever gets to sell anything to a customer. we aren't people he was in that. i that. i don't think we we will ever been someone from the site for working with another game store. i think that our.of view is, we want to offer the best possible experience, and hopefully choose the experience that we offer.

we believe in if it is good for the gamer, the broadcaster in, in the long run it is good for us. one of the things i noticed and it's pretty obvious, league of legends 140,000 viewers. the law until after that. in the long run do you worry that you are over reliant? how do you guys think of the wales versus the long tails? >> i realize it might look that way but there are 600 games lots and actually that longtail represents a huge percentage of our overall. obviously they're are a few big names below the biggest on the site. all we have seen over time is an

increasing diversity. those games continue to grow but grow, but the other games that are not the top ten are going faster. and what that means is you are actually paying more spread in what people are watching have more variety to all which we think is great. great. we encourage everyone to think about what there audiences. when you have a big, competitive competitive title and are streaming outreach strategies more obvious do read sports. sports. again like mine crashed and take a little more time to bill that an awesome streaming experience. so we have seen a lot of things take off but we think the huge center on games that don't necessarily have a component and are also at engaging and interacting newark with. okay. so along with, i guess we are running out of time. one last thing. the finals religion legends.

how many people do you expect to strolling? >> they have a pretty big borrowed a costs. an online verdict if i 32000000. this year in a large event do commanding game has grown a lot. international growth asia, south america botnet penetration, and consuls are being launched. more more and more people are paying attention to competitive gaming. i think we will hit a pretty big number. they crossed the threshold. i think the nfl better lookouts. >> last year really quickly so needed playstation sponsorship. can we look forward to anything? this is like a big flashy ad. anything like that? >> the industry is certainly trending toward that overall

as any states get big and entertainment, they have bigger sponsors. they want to get in on that and reach that audience. this year who knows. over the next couple see a lot of big brands comment, people like coca-cola already sponsoring this year and we will probably do more next year. but but the gaming industry as a whole we will be more careful about it. it may take a couple of years to find that balance. >> i think we are out of time. time. thank you for joining us. >> get out of hear. [applause] >> all right. because that went over i am just going to say who is next. our next guest is great at telling stories and the other one is really good at giving people

a way a way to do that, so we will get them on stage together. please welcome ed williams and walter isaacson and matthew tanzer reno as our moderator. >> you got the middle seat. >> all right. i'm going to go about 15 minutes over time, time, just so you no. prepare yourself for know lunch. thank you for coming. appreciated. walter you have a new book coming out. it is called the innovators. it innovators. it is contractually obligated that i hold it up like this. it is a book that you started before you started writing about steve jobs. >> i started work on this book about 15 years ago, 20 years ago when i was doing digital media at finding and i was and i was surprised. i cannot figure out how the personal computer and the original mainframe peter started, who came up with a logical circuit motion and

then how did the engine and develop. i thought, well it will be interesting to start gathering strength, while the people i have worked with bob and steve and bill who helped with the personal computer. instead of doing oral histories of interviews i put it aside when i ended up writing a book about steve jobs but that just made me more interested in going back to look at the intersection of the internet and the personal computer. >> i have read the book. i finished it last night actually because i cannot stop. i enjoyed it. >> thank you. >> i really liked the way that you took us through. you start with ada lovelace. >> you know, an interesting and little known character. lord byron's only legitimate child. lady byron was not particularly fond of lord byron when ada was growing up for reasons you romantic poets may no, but she had

eight at 200 only in mathematics, as if that was going to be an antidote for becoming a romantic poet or something. so something. so she ends up with somebody who loves both poetry and mathematics and technology. she is a symbol, as steve jobs was of somebody who can connect the humanities to technology. her father was a luddite meaning luddite meaning he actually was a follower of that blood. smashing lives in england but it alone tell the punch cards taught the looms to do these beautiful patterns and said, zero, we could do that with calculating machines and do any sort of logical sequencing not just numbers but music, words. so she comes up with the notion of a computer. i figured i wanted to start with her. >> schematically a poster near the end with the personal computer and a lot of those original concepts that she weighed out. they are still ringing true. >> she is the spiritual person who brings us at williams. >> right. and that is in the book.

>> one of the interesting things that happens when the web is created in the early 90s as those of us in the media business back then we started pouring old wine into new bottles. it bottles. it really sucked. we were taking the magazine and trying to make a website and so it was not what the internet was invented to do, but was able to create blogger these very simple ways to bring a a whole lot of people into the ability to publish in the ability to form communities around what was being published. so to me blogger you no that was something that helps take the web and make it more into an open and community thing as opposed to something that publishing houses would pour there

magazines and the. >> and walter's book in his book you mentioned justin hall and the 1st prototypical blogger and then your creation we will blogger as a tool. you have somebody in a castle, can afford to pay a bunch of scribes to transcribe. the printing press comes along and anyone can print protest wires in the basement once it gets common enough. so blogger essentially took the architectural knowledge out of the equation. just focused on people with things to say. >> but i think walter makes a good. the internet itself was really the printing press, but it was the way i describe blogging finding one of the web's native.

it was people in publishing. homepages, people spending magazines. this native form that only made sense on the web and take advantage of the fact that they're is -- you can publish many times a day. you can interact with the readers command anyone can do it. and then suddenly you have this knew form that took advantage of the network which was there for a few years before we really realized what we do with this thing. >> if i could add one of the things it does is makes it simple which is one of the themes of digital success. you success. you watch the alley hear and watch people doing things. those who those who can make something much simpler, and it starts with a videogame they take space wars this

wonderful videogame created an mit and says we are going to make it simple. insert quarter, avoid klingon. that is how that is how simple it will be. steve jobs was working the night shift and they do break out another things and you watch every step of the way whether it is the ipod fanatic about keeping it simple or blogger or suddenly in 1994 2599. >> ninety-nine 99 99 when suddenly you could just, something to strike you. insert words in box and pushbutton. >> it's a huge deal. i did not understand at the time but if your creating something your goal is to fulfill some human desire more easily and conveniently it is embarrassing because we require you to have your own web post. we had no hosting at all.

as soon as we remove the barrier it started to explode. that process completely changed the whole landscape. >> you guys did an experiment together with this book. i no you did it over a few sites, but you mentioned this was one of the more successful. you took sections that may have involved several different people or viewpoints and published them publicly and let those people commentate on the sort of like proofreading. how did that come about? >> one night i was writing the part about the real creation you no were steve crocker and others were doing requests for comment. the original the foundation for what becomes the internet, internet and it was they're so that researchers could collaborate. they could put stuff up and get comments from everybody

else. and. and well, hey why don't i try to see how that worked? obviously i have been involved or just natural citizen of the web. what what if you tried it with the book. and so i was looking for places seven or eight places the without blowing smoke when, when i put it on medium it has a collaborative tool so that people can just put in-line

comment. suddenly some people from the old days were saying no, we didn't drop acid on the 1st of these. it was actually later that night. let me get that one right. an old friend of yours said here is how we did. creating applications. so i started incorporating that in. in the where imagery stages i would love it for those who read books in the future to be able to say that crowd source have them curated so that i can decide that was kind of wacky thing. this is kind of interesting. let's find a way to divvy up the royalties and the payment systems, and systems, and easy payment system so that people together can create a book maybe with an author acting as a curator, not you no

your original code for the darwin kernel that you put in the operating system or for_next, show me the pictures show me the code. all of that can be put into a collaborative space with an author trying to keep the narrative going but giving all this material going but giving all this material that was crowd sourced and then having away when he does hypertext in the early days and even tim berners-lee when he creates the web in the early 90s they wanted to have systems were everyone could collaborate, but you could sort of allocate the resources to those would collaborate. >> do you see medium as something -- in transition a little bit kind of pain people which takes you away

from your pure platform approach and then you have also been hosting publications that are kind of creating these collections of authors that are riding on a central theme. so how do you see the future as a collaboration tool? enable us to do things. >> well, collaboration has been a theme a theme since the beginning. from a broad perspective our goal is everyone sharing their ideas and stories all over the web and that's awesome. how can we make the whole greater than the sum of the parts? by bringing people together and let them build off of each other. other. the feature was one mechanism that we created to do that. and it occurred to us early on that the internet has been great historically at bringing people together to create things that are better than what they could do on their own. own. you see awesome examples of this commercially and noncommercially, but other types, this type of content we deal in is often that

someone can create a blog like you did and be their own writer, editor, promoter, marketer, designer but it seems like we can get more done if we take advantage of the specialization in collaboration. it was really something we talked about a lot in the early days, how can we bring people together to help. and that and that is a theme we are continuing to iterate on. as a whole is looked at very much as a platform and are publishing efforts are there to help spur that platform along. you know the internet develops with two strands 11 was a publishing strand. you could put anything you want out. the other is the community strand which was like the well and others even before the web is around gathered people into communities. those have had somewhat of attention to read i even quoted you you thought o