tv Interview With Matt Shatz CSPAN July 1, 2015 12:06am-12:16am EDT
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take what we do seriously that we have a lot of fun while we are doing it. >> host: what is the purpose of an editorial meeting? >> guest: we will meet with them as a small group usually once every week or two to discuss the book that editor thinks should be reviewed and think about the ones that he or she thinks should not be reviewed if there is a reason to debate or let you know or make sure that you are okay with skipping it and why it's worthy of the review and then come in with six to five names and why those people would be good. if it is an author that has offer that has been reviewed a lot, they will go in with a list
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of everyone that has reviewed that person before. if for some reason we have unusual rules. one of them is that if you have reviewed stephen king before you cannot review him again. because you want to get a new voice on it. they will review the next stephen king even if they've reviewed tons of his books before or 15 or 20. and that's part of their rule but what we do here is to get someone that has a fresh perspective. that becomes challenging but we want to look at everyone that's reviewed them before and think okay who are the kind of people we went to what would be new and different and interesting. >> host: how would you recommend to the viewers how
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they should read the book is it accessible? >> guest: it reads a lot like a magazine and we think of a lot like a magazine. we think of it in the cover and what it's going to be enough review and that we will have on the cover that we and who is going to review it so that for supremacy the supremacy in the place and should be thought of. >> i am the production editor at the review and i am in charge of getting all of the various elements of the section headlines captioned, all of that at any electronic page of the printers you can read it in the sunday paper and online. >> out how do you get those elements together? >> we are quick >> we are all electronic.
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we move to the desktop publication ten or 15 years ago so the system called adobe in design and they are checked into the system so i can look to see if it is captured ready and look at the page file so the copyright production status and then i know who to go to. >> host: let's look at a recent book review cover and give us the cover. who designed it and what was your role in putting this together? >> guest: i gave him a starter page and i would say they all have a logo date on the banner. he looks at its summit talks it talks to the editor and finds out what is going to represent this issue the best.
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he gave me a version of the lab and then i pull it in if we needed an need an illustration credit so they get credit for his work and then we make sure the person's name is spelled correctly and they will scan the art if it isn't already digital indicating ice resolution copy and pulls it into the page. since we've gone to desktop publishing they are translated at the 11th floor to the original print size when we close the issue and it's all adobe acrobat. so you don't really see the old negative and things that started happening back in the day. >> host: so how quickly could this be printed?
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>> guest: if i close out at five and translate the pages between five and six we will have them back in the morning and do it overnight. and they've had been done for three hours we just are not going to get him yet. so that is all very speedy. the first is that the college point in the naturally area. >> host: you've got the computer open. what are you working on here? >> guest: this is adobe in design making sure it is in place. you can see it is fuzzy. i will go through and make sure. but once i get this done it will be pretty much ready for the press on the art side.
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we don't have a headline here that's going to happen later. but it's still a work in progress. it would be two days before we close. we are going to go to the press tomorrow with this and it will have all of its parts. if i check that one into the system into a database to check all of the pages if we check that and i could pull back here and see an image. the grey ones are ads. we don't know what they are going to look at yet if i can see the editorial pages and i get a copy of this to the art director to make sure the pages look nice together on the spread area to take sure we don't have the art across the middle of the page for too many pages in a row. that is just a really good overview of the section and if i see green on top i know i've got the high-resolution art in place
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it is a little fuzzy because they don't have the art in that and that this will be eventually the cover. this is by matt johnson. >> in my ideal world it's reading cover to cover from beginning to end. online it doesn't appear that way. and i think the readers probably read it in conjunction with all of the books covered at the time whether it is from the dalia or the publishing reporter or something that ran in the magazine.
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but again ideally they would read it all beginning to end. >> host: what do you think about the books that splash "the new york times" bestseller on their covers? >> guest: i think it's great. congratulations to them. it's not easy to become a "new york times" bestseller. so i would put that on the cover, too as long as it is true. >> we've got more of a discussion about the future of the newspaper, the publisher and executive editor. here's a preview. journalism is better today than it was because there are many more tools.
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i grew up in new orleans and only have access to one newspaper. at the the same kid grows up in new orleans has access to as many as he can push a button for. they have access to video and they shouldn't get so caught up in the debate if we shouldn't get so caught up in the romantic aspects of journalism which i grew up in. >> we are in the node of testing, learning and adapting. if you don't have the courage to try new things and grow, you are going to fail. that is the reality of the world that we are in. and so i would applaud with dean and his colleagues did which is to increasingly say let's put the story out when the story is
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