$0.40. i have tables and there what it cost of various movements -- movie theaters but profits are staggering. of course, they would be opposed to any discussion. >> en actually in your department. talking about all these positive and responsible coca-cola is doing to support these organizations come i cannot help but wonder if it is easier than changing the business model? direct i think there are trying. they're trying very hard. sales are down there and not all be down but to where they were more than 920

years ago. seriously down and we're in a corporate environment where the buzzword is well. they have to grow so coca-cola made money last year from selling the small peons because they could charge more. part of the business not model is to promote those keaton's with your name on it. i do have one and one says love that i got at a wedding. i thought it was cute but they can charge more rand they are putting enormous amount of money into advertising the small paeans if people will pay more and also looking as hard as they can for the artificial sweetener to taste good and

and not get people's chemical and than the going. right now a diet soda is are down also but not as much so they're desperately looking for something to be healthier. they're not opposed to public health but what you are willing to abide and that is also fair so it goes both ways. but expect them to be a social service agency does not make sense and that is part of the problem they expect to get away with it.

what is the ideal relationship of the industry with positive change? so should they have had his seat at the table? >> it is the tough question to be answered. thank you very much. [laughter] i don't have to be at the table with the soda industry. this is day dr. jekyll and hyde company id you are there with half the story. i am in favor of small portions. that's great to promote public health initiatives

but then they have to stop initiatives so it is very hard to take about what is going space behind the scenes. >> i was wondering if what musec did in respect to do them and if you would support a perspective to go after the stock we have used

that approach from the companies that did not be halfpenny responsible way. >> you are speaking at a coca-cola campus nyu is a coca-cola campus only coca-cola products are sold pepsi has its agreement to the university of new york is a student activist kind of program that has to come about and it has to be a real push and all the kids can go top down obviously. but the real question is what you want the company's two-tier.

much as a children's cartoon television and want them to stop fighting. it is the very difficult thing to do to get involved with the initiatives than there is a group called killer coke faced god of brooklyn and the guy who runs it he bought one share of coca-cola that gives them the option to go to meetings where he causes well. that is a possibility. [laughter] buy one share the stooges, if you are here

think about those things. i don't think i am allowed to push that. [laughter] just a thought. >> the book is on sale by the university bookstore she would be happy to sign them. also the reception it will be quite extraordinary any last words? >> go out and advocate. it works. [applause] [inaudible conversations]

>> i open the book with a scene with a 54-megaton explosion but i do that it

is important to know the reason this was formed with there is no defense against that is part of that military industrial complex and how you stay ahead of the enemy with the acknowledgement they will have that same technology. that is the give-and-take of but specifically with that soviet long-range missile to of the united states with the idea is we must never again be taken by technological pride to

always keep america in that position with the overtaking american science and technology.

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to reclaim our constitutional liberties but first i would like to introduce the distinguished head table that includes members and guests of the speaker from the audience joseph martin is the washington correspondent for the omaha world herald and the secretary of the national press club. a reporter for the seat, jennifer laszlo president of respectability usa. benji political reporter for msnbc