marriage but i cannot imagine. [laughter] if she was an aris and she lost her money and she was trying to get him to behave. >> it is unusual he was a man who was unbelievably funny that saves you from a lot of trouble the most entertaining man of the year and also he pulled out of the fire she ordered him to do the stand-up comedy to our he followed orders and paid off the debt so there was great joy in that. >> i know that grants biography. >> the largest check in u.s. publishing history another 400 and 50,000 but his

company was so mismanaged he had a contract but not asked to do anything thank you very much. [applause] he will sign copies of his books. [inaudible conversations]

>> host: you were the 2 million voters that you talk about in this book comes? >> refers those in the seven key counties and swing states of 2004 so we are

looking at places like florida, virginia, ohio north carolina in hampshire colorado and wisconsin because of the changes that have occurred there is a great opportunity to find of good they are the reason why republicans win the statewide elections they lost touch with the voters. >> go to hamilton county ohio who are some of the voters they have lost? and the camel to county is interesting because it has a net population and loss. the challenges are more about growth from other parts of the country the

their native predilections. it is one where they have a significant population so those who have the economic mobility but they don't work than high-priced firms or to put food on the table and they have an opportunity to make a case or what their issues are but the problem that you have with the republican party at one point was one of the most republican parties and a republican state.

hamilton county was a very read county over the last two presidential elections one of the reasons the republicans will message -- message the economy with the ideological and philosophical that the 30,000-foot level. for instance in cincinnati the epa requires them to separate the sewage system is very expensive project these are older cities that want them separated out and a plan to comply with the epa and then to discover they can do that 40 percent less.

and they refused to reopen the issue goes to need extra utility's cost of hundreds of thousands per year. just because the epa will not go back with the process such talk about stifling economies as a presidential candidate you should know about this issue and why it cost hundreds of millions of dollars per day. that makes the economic argument had is what barack obama dead through the fabulous organization and a

network of people so when they talk about issues like the economy to get their ambassadors to talk about and that one of the reasons people had such an emotional connection to barack obama and in 2012. >> with wisconsin and ohio why is that a special case? >> they hadn't won except the two landslide elections and it stays pretty blue scott walker was elected in

2010 and is the very divisive issue to pay a lot of dividends and wan study that just comes out to save $5 billion over five years. and they could use money wisely that is the message of their talking about has opened up. that is better than san colorado for the electoral college votes that is considered hard for both parties to win but if

republicans could take wisconsin out there really do think it's feasible to do that that resets the whole midwest and rust belt and winning wisconsin would show a drop that entire region would be very difficult. >> what is your day job? >> senior editor i do twice a week podcast on politics and culture. >> has any candidates done when you are suggesting here? >> if you take a look at the primaries so far i think ted cruz does a very good job of a specially but also a texas with his home state and

oklahoma we're hearing a lot of things about his organization that tend to make me think he is on the right track with the exception of i was ted is purple although these are very read states to know how he is pulling in those swing voters. >> you are only working in the republican party? >> the organizational level is therefore ted cruz rubric -- rubio is decent of course, strong is the variable the republican party had messaging he is very punchy and doesn't necessarily offered detailed substance he just talks about this my commitment and people are responding to