>> one more time please. [applause] >> great job. a couple of announcements. thank you so much. raise your hand so we can thank you. one of the board members here. don't forget about social media. the authors books are in the bookstore so please go to the bookstore to check out their books and get them signed. eight great panel shaping

memories .. >>

>> we have another division called grand central publishing that has been around 35 for 45 years we have the children's book division we have a christian division in the nonfiction imprint is another one that does audio versions another group to publish for all kinds of readers. why all the imprints? >> the bottom of the creative teams of a way of

publishing with a lot of publishing companies with the harper brothers the publishing is a collective activity c1 groups that are focused around those individual titles. then they will said lose those publishing imprints they have different personalities the way they are brought into the world you want that branding. to see that is the basic book necessarily. but people in between the publisher and "the reader" of the review rescind of loggers and it means something to those people

say you want to have them because of this energy that works. it is like reading. >> how long has it been around? >> the third largest publisher in the world and they had a planned to expand internationally to france so they're selling all over the world in the u.s. saddam spade of the time warner book group. >> now you have headquarters in new york? >> as all major publishers are.

day want to know why? we had to think about this we could be anywhere in theory so why are they in new york? i read the history of historically was because of the erie canal favor about the same size the cost to get the books to the inland market was so much lower they could offer more money to others have promised a bigger audience in the workers were the authors came so that is why they should be in the york but the erie canal isn't any more. but now is because of marketing opportunities and media day get the books

first is you get the books noted there all its new york that is the lifeblood of the businesses why there is a new york. >> how much of the business comes from international. >> is about 10%. because american entertainment products thinks touche digitization now many people can be in countries around the world. and i expect them to be more in the future. >> how did you get in the

business? >> iris is one of the kids who always had his nose and a book with all kinds of nonfiction my theory that i found privacy in that i could have my own world. i was going to become a lawyer but i just wanted to read and so where i thought about what i read to foray a living and fatah would finish college and go into publishing with a small publishing company in boston literally walked in the door and never looked back.

as they think about what may scripps they should acquire are going to the author or publishing and packaging and designing but then now it is in digital form. in this is what they made. >> what was your first job? >> to do whatever we tell you to do that gave you the opportunity to do everything. to cut and paste in doing invoices but the best part

is that was brought into love library and on that shelf was up a stack of manuscripts and i could take, as many as i wanted then come back in say what you think? is this something you would pay money to read? so that first job i got a piece of everything in the throat that is a great way to begin because you can see all the pieces and that has served really well. >> but all the major publishers were in new york that was propped up in to we

got to work on the books that my boss brought in while there we became an editor in we had the pleasure to have the history >> industrial dash. is the great place to begin acquiring books. that means you are trusted with the company and become the investor. we should trust your money investing in this book because we can make money on it. and that is great with they

took on with that possibility. >> well was a smart decision he made are not so smart decision? [laughter] >> the smart decision i'm happy to say i think there have been a lot. working with james patterson was his editor at one point at was that little brown but i would say that letting my bosses lesson best in the novel was the great investment. >> it was 150 pages that was

known to be very long is hardesty -- charges you with that story would be but i was offered the book because it literally sold 2,000 copies live my bosses said are you sure? but i was supporting other readers in house tour very excited to get little brown to get the acquisition and in those days it was some of the longest term the way it affected people's lives. >> as an inspiring editor is a different than being the editor of a manuscript?

>> almost all acquiring editors some of them do turn some of them over better know any who gives it to anybody else to edit having ben a line editor there really is incredibly intimate and important to the publisher because they're trusting your insight they don't have to take your vice no working can be achieved without the author's approval but you can make suggestions sometimes the author takes them sometimes it is smaller sometimes you misspell the word sometimes it is thinking about the trajectory the way of

nonfiction book opens sometimes it is the way it is laid out it is a partnerships of the range is enormous and so with that editor does with the writer is a relationship. >> how has that works serve you as ceo? >> i certainly believe it has served me very well to work with to the writers 31 in publishing the editor's job is not just editing your the manager as well you have to see the investments to work with your marketers' ahead of the with the message and the timing that

is a foundation is a unit of congress. to work with those literary agents with the relationships in their lives how the ceo understands about the relationship through the enterprise also i continue to added a couple of books per year her grow i love the books i would not give that up. >> to are those that you work with in that period i have been doing to read three books a year.

and i have worked with a biography of a sample ... with debt to fall you barker feel an elvis presley so for me is the pleasure. and james patterson that is what we do every year. is on the page level in addition to the business level. >> james patterson is quite an industry he is quite a force in the publishing world. we started to work as an editor as a matter of fact i became his editor when he

came up with the idea to publish it at that point the science of publishing best sellers and he came up with the idea as they oversaw the company to say that is crazy talk. that is wrong. and jim said michael when you finish a novel i really want to wait one year? now. said he was able to persuade the executives said it made sense. because he is a reader first to give what "the reader" wants. so working with jim to see

how works in the range of emotions also understanding the business. and was the chairman for marketing. it is all great with the outlines it has a successful series of children's books which is his passion to get children to read. and he has a new idea we are launching next june he is a

reader himself if he just said this is too long. so he came up with the etf of all of the novel's 140 pages to finish in one night. they are paperbacks there only $4 dash cents in to get people and said to have them back in their lives again. >> so far in your career we haven't talked about the

finance side. >> has an editor you have to understand the business if you are recommending books that is how you make money with every piece of financial information they could get. in by those said employee you. and to be continued to be employed as an editor. portfolio managing project than i used to harmony books and little brown and then i became ceo of the publishing division.

and under those advances and then with the successful publishing organization. that is a good step of the publishing divisions. of publicly traded company controlled by the parent company, a television and radio. >> could you report to? >> the ceo. that is a brilliant strategist to lenders to

lung daschle full range if his publishing what have you learned? that publishing is local i've tried ted koppel times but it doesn't work. they put their heart and ideas behind that to invest in the way that they need to be published. >> do you speak french? to make just enough to get myself into trouble.

helpful to them. >> so if given the the united states who was around the table? >> we have a board meeting of all the publishers of all seven divisions of the beach -- a the head of all divisions officer officer, counsel, a jar, director, communications i am probably leaving somebody out and i apologize in advance. then we talk about of budget for the year. >> his book publishing a modern business?

it is not a leading edge modern business. into the june to end unchanged experience. in it was invented that they were incredibly modern invention all of the music he had to be in one place and then to be anywhere at anytime.

and then try to digitize every book that we have with those basic financial old relationships so not much has changed with hundreds of thousands of products that need individual attention so that is acquiring a lot of books to get to all the millions of readers around the country and with the love of books even have a conversation is on your ipad than next minute.

fifth that is why they did not change as much in the past. because the experience of reading a book. is different than reading on the screen. is 80 percent of revenues? in that beacon has been declining the they have been thriving and growing with the deeper roots of the industry and is a good ideas take community it think it

is a sign. >> has the digital revolution ben painful or a destructor to the book did this -- bids -- business? >> not nearly as destructive as movie or television or magazines they were transformed but due to good digitization and the rise of online retail that they get bigger because the market has grown and they have a lot of clout.

and to underpin some of those it is not a radical transformation. >> 2016 it is very strong. because it is timeless and enormous. they used to be deleted you could have been your hands. but with your social media to compete to those generals digitally speaking. and then to stand out and

then to take a vintage of the dna. with the new kinds of books. with 3-d handwriting. >> would you spend the majority of your day doing? >> that is a tough question because each day is different. i spent a majority of the time working with the publishers of what books are acquiring. with the future in the organization but i spend as much of my time there.

>> how many books sold last year or water their revenues were give us a sense of how big. >> to give a sense of scale their five publishers that our pretty big. the second is harpercollins third decided schuster -- simon & schuster. the last three are within 100 million of revenue of each other all pretty close to the same size. with two really big companies. but a unique feature is of

the smallest title towns. we are followed by a substantial number of mitt mellon and grant dove publishing. and then to be selective in of that whole experience that is a unique strength. >> as of publicly traded company? >> our revenues heard 600 million but just acquired perseus that is a $90 million company.