he writes about art and food for "the boston globe" but here is his book, "the brain electric: the dramatic high-tech race to merge minds and machines." >> throughout this month we are showing tv programs during the week in prime time. in case you're not to case you're not familiar with the wiki features, booktv unsuspected takes our public affairs programming and focus on the latest nonfiction book releases for author interviews and book discussion. our signature programs our in depth, allies will look at what authors work from questions from viewers of the phone company now and social media. in depth bears the first sunday of every month at noon eastern. afterwards as a one-to-one conversation between author of the newly released nonfiction book and the interviewer who is either a journalist, public policymaker or legislator emily with the topic. afterwards tears every saturday at tempe beach. will take you across the country visiting book festivals the author events and book parties were authors talk about their

latest works. booktv is the only national network devoted exclusively to nonfiction books. booktv on c-span2, television for serious readers. >> for campaign 2016, c-span continues on the road to the white house. >> we need serious leadership. this is not a reality tv show. it's as real as it gets. >> we will make america great again. >> live coverage of the presidential and vice presidential debates on c-span, c-span radio app and c-span.org. monday september 26 is the first presidential debate live from hofstra university. on tuesday october 4, vice presidential candidates debate in farmville virginia. and on sunday october 9, washington university in st. louis those the second

presidential debate leading up to third and final debate between hillary clinton and donald trump taking place at the university of nevada las vegas on october 19. live coverage of the debates on c-span. listen live on the free c-span radio app or watching it on on demand at c-span.org. >> the founder of p. that recently joined other animal-rights activists or a conference in los angeles. several topics were discussed including animal testing and to push down cafeterias offer meatless menus in schools, hospitals and prisons. this is just under two hours. >> when i joined the team in the beginning, i recall talking to my bosses, paul shapiro, josh, christie, i used to work for them. i can't believe it. it's such an honor. i asked of him, coming from

corporate america what my directive was, what was i supposed to accomplish? they said what you just go out and save a lot of animals and want you to do that by helping e institutions like universities take animal meat off the plate. and so they said also to do it as big as you could go. so i said my territory is like the united states and? they said yeah, start there. so in november of 2014 when my very first projects, i was contacted by a student at arizona state university, and for those who you know about arizona state university covets the largest university in the united states. they have 75,000 students with over seven dining halls and four campuses. what she wanted to do is collect the widget at the university of west texas. about 30 days after we startedth our dialogue we met with the food service director, and he

said this is a great idea. wasn't complete a cell but he il thought that this would work. in january of 2015 they openeded up a concept called daily route. it was so popular that that spring at the same your they decided to put it on all fourur campuses and all seven dining at halls. end this day continues to be their number one is popular concept on campus. [applause]ear, t >> that same year in 2015 another huge thing happened. we had the great honor of running into the executive chef from harvard university. we met him at a conference that we did. it was exciting because he came to us and he said i want some type of training, like how to do this? nobody is doing this. can help us? i said no problem. we have this two day training

program and windy you want to do it? he told us, let's do it in january. i went back to the office and asked christy and paul and josh, can i do this? of course they said yes. it was a really great success. from that moment was born what is now become one of our most successful concepts for our campaign. last year we worked with over 20 universities around the united states, but not only universities. we also work with hospitals, k-12 and other institutional food service operations training the chefs. this trend has now become one of the most impactful programs in our campaign. since the first thing we have trained so many universities that we can't even keep up with it now. as a matter-of-fact over the next three months we have 14 of these culinary programs in place. and in two weeks, this is really exciting news, we will be doingl

our first training at a military base in the united states.- in e [applause] >> so i'm expecting to hearr something in the news from thewa senators in iowa. [laughter] by the end of the year we will have shown over 700 chefs around the nation how to make plans based great and take animals off the plate. [applause] >> so on our team, indiscriminate even since i've been with dean, there's 30 amazing people who range from very's backers but we have a registered nurse, to registereds dietitians, and the chef, actually chef wanted who helped open up the mean green's dining hall is our chef now. she's awesome. we are in the process of hiringh

another chef and even more folks who share the passion for saving animals as all of you do in this room..anim in addition to universities are working with k-12 school districts, health care, the government and more. for those of you who watch politico, this is big news. politico recently said that the human society of the united states is hitting the meat industry where it hurts. they're convincing institutions to cut the amount of meat they are serving, and its working. [applause] >> and none of this would be possible without all of you in the room. together, we are making the world a better place one plate at a time. [applause]

>> ken botts, ladies and gentlemen,. [applause] >> good evening. my name is martin rowe and ond i the publisher of lantern books and i will be your moderator this evening. as part of the plenary at least is entitled effective strategiem for farm animals. before we get on to that, the great people who will be speaking tonight, i have a message about a lost silver math book. if anyone has found a lost silver macbook which was possibly left in the laguna room please contact me after the plenary. or call.

i believe that information back at the information desk. if you find a lost silver macbook, to the person who lost the silverback, it's right here las.[laughter] here to talk this evening is a distinguished panel that not only represents -- knows a huge amount about extraordinary complex issue coverage versus going to speak for 15 minutes. and so without more ado i will introduce the first speaker. paul shapiro was one of the founders -- [applause] the more you clap the less he can tell the. the founder of compassion over killing and destroy vice president of farm animal protection at the humane society of the estate. among his any of the competence he wrote the introduction to running, eating, thinking, a

vegan anthology goodness me, published by lantern books. now here is paul shapiro. [applause] >> all right, thank you veryry much. give it up again for ken botts. was in the amazing?ank you [applause] thank you very much to all of you for coming out. t i know so many of you sacrifice so much for the animal movement. many of you donate your time to the animal movement. many of you donate your money to the animal movement. like there are two people in the audience tonight who have even donated their genetic material to the animal movement. give it up for my parents. [applause] my father is saying is what teaches a? it was a fun time speak with it was my pleasure.

[laughter] my >> interesting, my mother didn't say anything. [laughter] there goes the first 60 seconds of this talk. more seriously, the last year has seen some amazing transformations, some huge points in art movements efforts to change the human animal relationship. whether it was the killing of the guerrilla in the cincinnati zoo after he appeared to be helping to try to protect a boy who had fall into its enclosureh and a massive outrage that board throughout the world because of his senseless killing, or the slaughter of cecil the lion, putting a hideous practice into the spotlight, these cowardlylie

american so-called trophy hunters who gallivant around the world to slaughter innocent and exotic wild animals. we saw the outrage that ensued because of that killing as well. or the animal movements humongous victory after 145 years of exploitation of the lens, the ringling brothersphng finally announcing it is getting rid of its elephants. [applause] these are tremendous flashpoints in our movements progress towars a more humane society. yet i think if anybody were to object to fully assess the last year and think about what type of the year it was for animals,w you would have to concede that he really was the year of the chicken. [applause] perhaps even more specificallymo it was the year of the battery caged chickens, with more progress in the last year for

these long-suffering birds and perhaps in the wonder two decades combined. from undercoveundercove r investigations to corporate campaigns to litigation campaigns and legislatived campaigns to advance the interests, and now in massachusetts because of a grassroots effort of hundreds and hundreds of grassrootsering activists across the bay state gathering signatures to put a measure to the kitchen for farm animals were seeing real progress. that in fact, one person who led the effort, they here, rachel up fo atchison. give it up for rachel. [applause] >> this is rachel after lunch and signature gathering in massachusetts, and just two days ago i'm proud to say thatan because of rachel and summit of the people's efforts to put thet measure on the ballot, the pork and the egg industries didn't like it that much. what did they do? they didn't want voters to vote on this because they thought they might side with the animals instead of them, so they see.

they sue the state offmassac massachusetts trying to boot us off the ballot.tw just two days ago the massachusetts supreme court i am proud to say rule the unanimously in our favor against the egg and pork producer saying the massachusetts voters willa n get a chance to make history for farm animals this november. [applause] this string of losses led politico to write in between the repeat a industry losses at the voting booth and the course and the public it shows effectivelyc the entire animal movement has been in pushing its agenda. when you look at all of this, it makes it very clear that our movement is an incentive movement. yet as important as it is to reduce the suffering of animals on factory farms and every person knows that's not enough to reduce the suffering of animals. we have to get at the root of the problem. as thoreau said there are

thousands pecking at thean branches of evil to everyone who is striking at the root. our goal is t is not to reduce e suffering of animals on factory farms. we want to prevent animals from going to those factory farms in the first place. [applause] how do we do that? we need to help people move, move from an animal-based diet. [laughter] to a plans based diet. there are lots of ways to do this. lots of ways to our movement primary focus on this has been to try to persuade lots of individuals to change their diets. how to do it? you could be like one fewer of mind, john the past that more than 1 million booklets. [applause] if my arms looked like john i looked like john i would be wearing a tank top up your giving this talk also.

[laughter] probably the only person in the room who is bigger arms than john is one other than david carter. [applause] john's message focus on passing of richard, david goes and gives speeches decisions about why they should get involved or other people do pay per view and try to get people for a dog to watch a few minutes of footage. all of these are important, it's critical would change hearts and minds even more poorly diets t when it comes to individuals. at the same time it's also important not just to change individuals but also to change institutions. just like what anyone was talking about them in addition to get into budget to change their diets can also get huge gains for animals and institutional space, school i districts, hospitals, corporate, military, even prisons are there some huge amounts of meat, and we can work with them to slashed the amount of me using.

the person who is pioneering this and has been pioneering it for you, during a talk at 345 to more specific on this topic, christie middleton, the leader. [applause] and let me give you one example of how this can work. a few years ago she would end up with the los angeles school district are they serve 700,000 euros every single school day. christie helped persuade them to adopt meatless monday. every single money for the last supper years it's, it's all for teaching from k-12, 700,000. imagine how many speeches you have to give to equal that amount of meat reduction. it's vast, completely fast. this is what the meat industry itself at the. they are also working with the biggest food service companies where the immigrant and it was monday campaign in 900 hospitals to advance into words health and wellness and improve the health

of the earth. or the competitor which says want a meatless monday or tuesday or wednesday oreatles thursday? their main competitor, the food giant, compass group, 10,000 cafeterias sitting it simple once a week skip meet and maybe more poorly compass group has worked with hampton to switch all of their cookies, all of their mayonnaise, all of the dressings, all other pancakes all the vegan products.ions o millions of eggs removed from the market because of one institutional policy. how many people do have to persuade to eat fewer or no eggs in order to get that type of demand reduction for eggs? that is the power of these institutions policies and that is what we as a movement can do when we effectively in

strategically organized together. two hours south in san diego the board of education voted to make their case to a schools and have a meatless on mondays. in detroit christie worked with him to get meatless mondays and other like it so much they areir entirely meat free two out of the five days a week plu. [applause]ing politico noted animal welfare advocates are zooming in on the next target persuade institutions to cut the amount a of meat they serve, and its working. [applause] anti-meat crusade is taking its toll on the beef industry. this is the type of work that the meat industry is so afraidne of because they know we can eliminate demand in huge swaths at a time in addition to our important individual outreach work as well.

this is reflective of big trends going on in our country. the meat industries magazine entitled nonmeat a product of all about plant-based substitute luring investors into their new realm. and general mills, the food conglomerate put millions of dollars recently into beyond the meat. [applause], when asked why is general mills interested in investing millions, then what the vice president said what he said if you look at the overall trends, half the population is trying to avoid meat. [applause] for years the animal protection movement has been on the rightbe side of this debate about factory farming and now we find ourselves not just on the righte side can we find ourselves on the winning side time and time again.so, this this is why nasdaq is advising investors how meat can impact your portfolio. nasdaq wrote meat consumption is

steadily declining. think twice about holding longin positions in meat industry stocks or securities. [applause] all of this is indicative of the facts that our society is moving forward. we are moving toward a better day. we're moving toward a day in which our relationship with our fellow creatures on this plan is one that is no longer going to be based on violence and domination but rather based on compassion and respect. when people think about the wrong date and it helps them to recognize that these animals art individuals, animals like cecil have families that matter to them, it's our job as a memento from recognize as such is a celebrity animals who have families that all animals have families that matter to them. all animals want to be free from suffering just like you an idea

as well. all animals whether it be campaigning in dogs have families or yes, prairie dogs have families, and yes chickens have families, too.ives tha these animals have lives that matter to them. where do we get off treating them as if they existed used as mere commodities for us to exploit however me we may want to? it's time to recognize the animals are here with us, not simply for us. we are recognizing that some much whether it's with brown bears or with polar bears or yes, with charles. these -- cows. these animals have the same spark of life we have from all the birds to tropical birds to the birds and a barnyard and in our factory farms. it may come in different shapes and sizes. they may come with fins or fur or feathers but all of them about how the bodies may be packaged they have the same consciousness that we have, yout

want to avoid suffering and explication that we too often ruthlessly meat out unto them. the other animals on this planet are other nations unto us. for too long we've been waging a war on these other nations, and unrelenting of unprovoked and unconscionable war that we arere waging on them. just in the same way that copernicus and galileo help show was we are not the center of the physical universe, it's time for us to recognize that maybe we t are not the center of the moral universe either. this war goes on on the land, it goes under water. it goes on the sedan and goes on inside of our factory farms. i believe that our movement ish making history and bringing us to a day when we will end that war, today will be the peacemakers between species and finally have a more peaceful relationship with the animals with whom we share this planet.

i know difficult it is to imagine that type of a world bu, think about it. it might seem difficult impossible to believe somebody would go to jail for nearly 30 years and then come out and become president of this nation and yet that's what mandela did. it seems impossible until it is done. [applause] lots of things impossible to a decade ago they would've told you he of battery cages was impossible. now people say it's inevitable. it was never impossible. it was only made possible because animal advocates became smarter, more strategic and more effective. is being right enough we would've won a long time ago. animals don't need this to be right. it's easy to giunta just a talked about how we are right and they are wrong. if that isn't we would've won ages ago. and most need is to be both right and effective. there's a big difference. here's the deal.

we are making history for animals. the fact is, 150 years ago inopu our nation people would've said, people did say that it was impossible to imagine a world without slavery. that was a legitimate debate 150 years ago. whether one person should be able to own another person to 100 years ago legitimate debate was whether half of you in this room she didn't able to vote. 50 years ago, debate was whether whites and blacks should sharere the same trick you found 10 years ago with the gate americans deserve the same rights as other americans. but if you take the wrong side, if you say you're against women suffrage can you be a social brought into most any part of t our country. today what might be possible tomorrow for animals, what might people be saying that is impossible today that's legitimate debate about animals today we can achieve anything 10, 15, 20 or some people are looking back in revolt of theac

ways in which we so, and wage this war on animals and people be saying of course it wast inevitable but you know and i know it's not inevitable. we will only create a more humane society if each and every one of us in this room works together to make it happen. thank you very much. [applause]very m >> incredible. think you're much in the. our next speaker who is making n his way ask her like to the front is michael webermann. executive director of farm where he oversees sustained vegan approach to eliminating the

number of animals raised and killed for food. as a gentleman, michael webermann is one of the main organizers of this conference, so give it up for michael. [applause] >> thank you very much everyone. thank you so much for thatr introduction, martin. sorry that you are seeing me one more time on this stage. it looks like paul is not the only one who has some genetic humans industry the i believe my mother is in this room as well, is that correct? [applause] i don't see her but she assured me she is here. i texted her first to confirm it. i am so glad to be here to be on this panel with all shapiro and bruce friedrich talking about the best ways we can advocate for farm animals. like paul said we cannot do it solely with individual outreach. we do need institutional

approaches but i want to talk to but about the importance of building a generation of compassionate eaters. we can't leave this work just to corporate institutional change. we also need ms of people making a difference. why are my slides going backwards? apparently this one worksthe opposite. is farms mission is a great a world where animals are no longer raised, used come or killed for food ever through public education campaigns. we do this work the way we do it thr two reasons.s. one is the numbers, just a vast seriousness of the situation to over 100 billion animals are killed for food global to every single your across the world. it's a number so large that we really have no way of even wrapping our header ro rather. another way to think about it though, it's still pretty big but that means by the time this panel is done over 10 million animals would've been killed for food across the world. 10 million. so it's critical that we do all

the work we need to all the important work we can do to fight for farm animals. it's also critical that we change young people on this issue. because they are the future and we can't just have people eating less meat and not knowing it, eat letting these hundred and meet. i'm all in favor of the excessive millions upon millions of animals the it's critical and helps animals now, helps animals tomorrow. if we are going to build a world in which animals are not raised and killed for food we need of a generation behind us who believes animals are part of the inner circle. [applause] >> and so what i'm going to do is just get a few simple tools for how we can create what i like to call light bulb moments. lightbulb moments are the moment that we get it, the moment it makes sense.

.. can sustain that. my label moment came when i was 14 years old in my french class and we learned how to say the names of farm animals in french and the noises they make in french and we learned how to say their cuts of meat in french all in the same classroom and it created that lightbulb. i never really thought about the fact the meat i was eating was view from is a him's for bodies and i went vegetarian overnight. i was involved with social justice activism though it was easy for me to shift into a big diet -- vegan diet i've come across a few things that i think even if we aren't went to be full-time professional advocates, a few things we can do that will make our work more effective and

easier for us to make it easier for others not to eat animals. one of them is to find people where they are rather than create those opportunities where we want them to be.-- if people have something better to do than talk to us, they might stop for a second, and talk to us, but really it's going to go in one ear and out the other. if you find people in a classroom where you're guaranteed to be more interesting than their teachers there seeing every day or you find them online, you are goingd to be a lot more effective of having them actually engage with you and listen to what you're telling them. we we have seen this time and time again.a seco we get hundreds of thousands of pledges for people where we are able to make a captive audience of them rather than a passive interaction. a second tool, for some of us

this might seem totally intuitive and some of us it will be totally the opposite but evidence show its true and that's to focus on the animals rather than the other issues that are related to this. only thing about the issues that make people move toward a vegetarian or vegan diet and we think about not eating animals, it's the environment, animals ft and the fact is, when you look at young people, especially when you look at the one that's by far the most likely to get them to actually pledge to move toward the vegan diet, it's the animals, almost every single time. so not only does that get that initial conversation more meaningful and deep and make them more likely to make that pledge, but also the evidencein shows that people stay vegan for longer because they have a moral commitment to that issue rather than a lifestyle commitment. a third simple tool that is

talked about a lot at this conference but i figure might as well be said in a room of 600 rather than rooms of 60 here and there is to know how to make the right ask. what should we use baby steps and what degree should we ask for everything we want to ask for. the reality is we don't have to pick between the two. when you make the right ask you to be honest about what you want in the long-term goal for those people they can feel comfortable moving toward a fully vegan diet a big issue that comes up an issue an issue that i don't think i've gotten enough attention is that a lot of people who stop eating animals return to eating animals. a lot of them. if you asked me five years ago, actually i was asked five years ago about how many people i thought had tried a vegetarian a

or vegan diet went back to eating animals.aughte my guess. [laughter] is the vegetarian, i guess it was simple. i would have that one out of twl people who tried a vegan diet didn't last. i don't think that's the end of the world. done some research startedha coming out around that time. unfortunately it started to look a lot more like it was three out of four people. they go back to eating animalfet products. [inaudible]

we need to see how vast this issue is. there was a study released last year funded by a number of organizations and what they found was worse than i imagined. in the u.s. 2% are are vegetarians and 10% are former vegetarians. that means for every ten people who try it vegan or vegetarian diet, only one stick with it. this isn't just a statistic, this is real. ti it's often said at the conferences, this wonderful statistic that right now in the u.s., 400 million fewer animals are being slaughtered because of this fantastic work of the movement is doing. imagine if every one of those people who tried a diet kept

with it. rather than 400 million fewer animals it could be a billion. it could be two plus billion. we could be talking so many fewer animals every single year if we find better ways to keep them in the community and make going vegan easier for these people which is of course what a lot of us work that people are waing already does. we find people waiting around in line at rock concerts, college campuses, or watching a videoin and probably a lot more interesting than some of the things they could be doing.en w when we showcase this information their first reactioe

is shock and horror. they don't want to believe that their diets are contributing to what they are actually contributing to. that's the first reaction. what we found though is that by holding them and keep them in that captive audience, what begins as shock turns into more of a persuasion reaction. reey initially recoil and really did they would recoil and walk right away. when we pay them they would recoil and then it would engage presented easy to talk with them about these steps. we said hey, do you want to make a pledge to move toward that. right now over 250,000 people on these tours have made the flex class years one year later all

that did not submit a video and we gave an incentive to take a survey and then we also had a video on the truck and we gave them a survey that was about the video and what we found is that 60% of the people that watch the video maintained their pledge to move toward to begin diet .-period-paragraph we also found that in the hour video, not a single person became an ex-vegetarian. there was not 1x vegetarian in the group. so when the people make these pledges, it's possible to get them to keep the pledges. by sending them recipes on weekly beat that they were more likely to maintain their pledge. by getting more of that why information and reminding them why is important rather than

just how to go toward the in his him was another way we helped them keep their pledge. in i think my favorite thing weineb learned, one thing that comes up in the movement, and i be very, very deeply part of this myself, the idea of pragmatism person. a. where my words. presented says that and i'm just going to go to the previous slide.one one thing that sustains the vegan advocacy approach is that we don't need to choose whether to be right with our message or write with our data because the fact is, it's both. this is an approach that we have found.

there is a way to be completely honest about our goal we do want you to go fully vegan but were willing to support you along the way and whatever steps it takes you. if the balance were using evidence-based approaches to be effective without having to compromise that you can be both at the same time. [applause]ore while i have been upset for the past few years of learning how to be more right, learning how to become and make our programs more effective and get that 60% pledge to 61%, at the seams and we all get locked into our ways a little bit. we see something that we feel is working and it's very easy for us to become very ingrained in that. what the slide was going to be transitioning into was the best ted talk that i've seen in the past few years, it was something

called why the scout mindset is crucial to good judgment. what this woman said, she usedao an argument metaphor which is not my favorite bubble take it, she said in the army there areha soldiers in their job is to do what they're told and to win and then there are scouts. their job is to learn what'shea true whether the general wants to hear it or not basically. if there is a bunch of other men hundred miles away and they're going to ambush you, you might not want to know that information but you need to know that information. the scout mindset is that we should take pride in being wrong because it's an opportunity to be more right than we were before. it's funny, but it may be true. every time we are wrong it's an opportunity for growth.

one thing you're being wrong or wrong when we get. i'm in a close on a note and one we have learned the most is to keep people in the long-term is that one of the things we've h been most wrong about is thiss notion that it's water glassould walls, everyone be vegetarian. it's not true. we have this idea if we just show people what's on the inside of these farms they willll automatically do the right thing and become vegetarians or vegans and it's not true and it's hurting animals to believe that. it's hurting animals to believe that all we have to do is show someone information one time and walk away and hope they do the right thing. if that was true and we don't yet. if we want to bring about a t

better world for these animals, we have to learn to be right. [applause] thank you very much.ou could r you can remove the red wall of death over there we are. he has left the stage. i just want to let you know that there are lots of seats over here if you want to find a seat because you really want to find a seat for our next speaker.in bruce friedrich, formally -- [applause] formally for the ethical treatment of animals and is now the executive director of the good food institute and founding partner of new cross capital,

organizations focused on replacing animal products with plants and culture -based alternatives. [applause] >> thank you where is my clicker ? did you all here, this isattle i nothing, bill gates bought the seattle times this morning. he buys it every morning. [laughter]s disg kevin looks disgusted.

that's my favorite. joke. it is an honor and a treat to be at this conference. to look at all of you, it is a packed room of people who care about animals and nothing could warm my heart even more and it's a pleasure to be here with you talking about using market and food technology to eliminate farm animal exploitation. [applause]ically, i' specifically, i'm going to talk a little bit about what we are up to at the good food institute, for those of you who have your mercy for animals magazine, there is a thread about the good food institute in your magazine because we are our own entirely separate 5013b organization but we were the brainchild of and launched by

mercy for animals. [applause] have you all had the ben &pp jerry's vegan flavors yet? y [applause] when you went and you got the ben & jerry's vegan flavors, how many of you bought them because there are going to taste delicious? you were rewarded and how many of you looked at the price when deciding whether you were going to buy the ben & jerry's vegan flavors? yes, pretty much everybody. one of the foundational observation that the good food institute is that pretty much everybody, when they are determining what it is they are going to eat, they take christ into account and they take taste into account. there are many surveys to

determine why people make choices that they do and pretty much 100% of those surveys came to the conclusion that the primary factors that people incorporate into their food decisions, the primary factors are take and cost and health is a little bit further down and then obviously if the food isn't convenient, it's not going to be there and people are not goingth to choose it. the good food institute is focused on making alternatives to animal products as delicious as convenient and as in a spec expensive as possible. [applause] the second foundational observation is based on about five years ago these companies were formed.

beyond meat which paul talks about a little bit, but hampton creek which they talked about and then impossible foods. the goal with impossible foods is to compete with animal -based eggs and meat with the two factors that are the principal deciding factors for 100% of the public. basically they are creating a product that become the default. they want to create the products that people want to buy. these three companies havemo raised more than $400 million. they are valued at over $2 billion all of that money isl spent on competing with animal agriculture.ag they're not trying to get you to go out and buy impossible burgers or hampton creek but people who would otherwise be eating meat, they want them to

consume these products. they are doing animal rights works using markets and food technology. bill gates pointed out that in an essay that he wrote called the future of food, he said so far we've only employed about 8% of the the world's plant proteins as potential meat alternatives, remaking meat is one sector of the food industry that is ripe for innovation and growth. opplause] pinnacle foods which is him multimillion dollar food conglomerate, they bought garden and when they bought that they said plant -based foods are in a macro base trend similar to the way that soy and almond milk change the milk category. this is pinnacle foods whichch brings you hungry man and potted meat. this is what he is talking about

plant -based milk are at about $2 billion out of a $24.5 billion milk industry. that's roughly eight and a half or 9%. plant based meat is a little less than $500 million on an almost 200 billion-dollar meat industry. what he is saying, i was trying to go backwards, what he was saying, all right -- oh good, i'm going backwards, how exciting. we are conquering technology. what he is saying is that we can close that gap, what both of these guys are saying. what take this up to almost 10%, that's what the graph looks like so he was speaking at the milken

global conference and he was asked to reflect on technological innovations that he felt would improve life on earth. five of them are what you would expect for the ceo and the parent company of google to be talking about 3-d printers and driverless cars and watches that tell your doctor when you're sick before you know you're sick but the first innovation that he talked about was revolutionizinb the meat industry. he talked about plant based meat for its efficiency. chicken is the most efficient et meat yet it takes nine cal into a chicken to get one back out in the form of meat. you are essentially wasting eight cal every time you eat chicken which is the most efficient meat and he talked about climate change, chicken which is the least polluting is

still 27 times more co2 equivalent. times calorie equivalent then league rooms. for us, we are also concerned about animals and simply going l from the current $500 million up to dairy parity would save almost 1 billion land animals and more than a billion see animals every single year. last research predicted last year, they predicted we would get up to a third plant based meat by 2054. i think we can do better than that. simply getting up to what they predicted on current trends would save three land animals and more than 3 billion see animals every single year. in terms of revenues and creating a market, we go from no

market to a $20 billion market at at dairy parity to a 67 billion-dollar market by 2054 according to research and good food institute is saying technology and markets to speed that transition as quickly as possible. we are promoting plant based meat, the chicken strips that caused bill gates, upon eating these beyond meat chicken strips, he said it wasn't just a quite tasty meat substitute, i was tasting the future of food. this is the first clean meatball created by memphis meets, it's meat that is grown without the slaughter of animals. they are the first clean meat company in the united states. a lot of people refer to cultured meat, they call it lab grown. it's not really lab grown

anymore then cornflakes are lab grown. like everything it starts in a food lab but when it's commercialized, this is is what ea will look like, your friendly neighborhood meat brewery. there will be large meat breweries and small meat breweries but this is what clean meat producer and production will be look like. a it will be produced in a factory just like other foods are produced in a factory. i'm convinced that once consumers are given two options one of the options does not require animal slaughter, people eat meat now despite how it's produced, not because because of how it's produced. you give people one option that is more sustainable and causes less greenhouse gases, doesn't have the bacteria or animals water and their literally passing laws to prevent people

from finding out how it's made and then there's produced with complete transparency, it's cleaner, cleaner, it's safer, it's more sustainable and causes less greenhouse.engine gases, i convinced people make the switch. [applause] this is why we are calling it clean meat. i measure how how well you can see this but whether it's organic meat were factory farmed non- organic meat, the bacteria in the antibiotics residue is basically the same, and it's a lot. according to the centers for disease control in atlanta, thousands thousands of people die every year from contaminated meat. more than 100,000 end up in the hospital and tens of millions get sick. it that's why we are calling it clean meat. it actually is clean and it is the exact same thing as the

unclean meat except safer and better. at the good food institute, wens have four program areas the first program area is focused on fostering innovation so we do outreach to entrepreneurs, biologists and we go to the people who are doing the most forward thinking work and maybe they're doing tissue engineering in there in the medical space for their going into the medical space or maybe they're doing plant biology and drought resistance or maybe they're doing entrepreneurship and they will come up next best with free t-shirt. we educate them about how much that they can do in the world and how much good they can do for themselves by getting into the space. we do start up support and have a couple senior scientist, we have have a policy director medication person, entrepreneur and resident and team of advisers who help startups in

outrspace. we do corporate engagement which is outreach to chain restaurants and grocery stores and food service operators to try to make plant -based options into these places, get them promoted and promoted more effectively and then finally educating institutions, this involves outreach to any foundation or government or corporation or other entity that purports to care about global health or climate change or sustainability. the question, how are we going to feed 9.7 billion people by 2050 and educate them about the concept of taking the ethical decision off the table by making the sustainable and ethical choice the default choice which is to say by making the queen meat alternative or plant meat alternative cheaper, equally tasty and equally convenient so those are four program areas you

can find out more at gfi.org online, encourage people to check out our resources section if you can actually see that far, i can't read what each of the sections are, okay i can doi it this way. i academic opportunities, academic papers, job opportunities, startup opportunities video gallery and lots of stuff in our resources section of the website. please sign up for e-mail updates and become our friend on facebook and on twitter and the last thing i wanted to do was just flashback to the turn of the last century around 1900 new york city alone there were 175,000 horses. they were producing 50000 tons of manure every single month.

in 1908 the first urban planninn conference was convened and itit didn't last two days. the entire focus was what are we going to do about the manure. american cities were drowning in horseman were and they were plagued by flies, congestion, carcasses and traffic accidents and the question was, what are we going to do about all of thi course manure and they couldn't figure it out. they went home in desperation. 1908, henry ford introduces the model t and by 1912 there were more cars than there were horses i am absolutely convinced that through food technology and markets we can, using the ethical arguments as well with the complement of food technologies and markets, taking

the ethical western off the table for consumers and makingg the default choice the animal friendly choice, we will get toe a time in the not-too-distant future when the idea of raising animals for food, which is incredibly inefficient, causes massive global warming and requires the killing of animals who are no different from our dogs and cats, when the idea of raising animals for food is just as absurd as the idea that all of us, at the end of this conference would hop on horses to go back to washington d.c., where i'm from or san francisco or wherever else. obviously we wouldn't. were going to get there a lot more quickly with all of us working as hard as we can and as smart as we can to make that day a reality. thank you. [applause]

>> give it up for all three of them.an thank you very much. thank you very much indeed. thank you. [applause] >> good evening. i am executive director of the equal justice alliance. i am also a corporate technology attorney working in media. it is true and honoring to introduce kevin jonas. he was last at the animal rights conference in 2005. i first met kevin when i was

defending him in a civil suit against sciences in conjunction with the animal cruelty campaign he had been convicted on the animal enterprise act in 2006. how many are you are familiar with shack seven? [applause] but that's about half of you so a number of you are not familiaril with it but you will become familiar with it. even with everything he was dealing with, i still remember when kevin asked me, i was in

prison talking to him about his case, he asked if anyone was showing me around. he was thinking about my comfort, not his own. it broke my heart. as executive director of the equal justice alliance, our mission is to repeal the anti- animal terrorism act. [applause] we have been making some strides in it and the new york city bar association has, repeatedly to repeal the animal enterprise terrorism act.ow try we are now trying to work with the american bar association on this issue and has made the penalties under the protection act far worse. it focuses on anyone who

protests where others may be doing low-level criminal activity such as graffiti or trespassing and making the protest organizers liable for that activity. that's right. under the immediate predecessor law, there were six individuals convicted for just that. organizing protests and using the internet to do so. ask individuals and a website, they put together one of the most successful boycotts on the internet against one of the largest animal protein companies in the world. [applause] they brought it to the brink of

bankruptcy, even to the point where they were able to prevent the relisting of the company on the new york stock exchange. [applause] they were very successful and they were all convicted of animal enterprise terrorism and served 1 - 6 years in federal prison. kevin received the highest sentence. they were all imprisoned under a terrorism designation. as ryan shapira mentioned earlier today, the fbi is using the animal enterprise terrorisme act as a laboratory on how they will target the rest of america. indeed, the law is very broadly worded and it can apply to anyone.cond the one who received the second longest sentence in the shackt

seven case encapsulated at the best and applies generally to kevin and all others in the case that were convicted. >> i was three weeks away from taking the law school omissionss test in 2004 when i when i was arrested and charged with domestic terrorism i hadn't hurt anyone or vandalized any property. the indictment didn't allege that i committed any crime, only that i conspired to publish a website that advocated reported on protest activity against a notorious animal testing lab in new jersey. he, they are in a prospective students them. this isn't the only case where another law student was excited. despite all of this he has come out and re-created himself and his life.

been 11 years since he was last year. t we are happy to have him back. [applause] kevin jonas is the vice president of the freedom project , a national research animal rescue and advocacy organization. over the last three years he has championed the beagle freedom bill, passing legislation and for state that mandatory's the

adoption of laboratory animals. he has has worked with the project and the president of several organizations, earning him and induction in 2007 to the animal rights hall of fame. please welcome kevin jonas. [applause]ack. >> thank you, wow, it's good to be back. fifteen years ago my friend andn hero took a chance on me as a young activists who is leading a very aggressive campaign and he

gave me a prime speaking spot at this very conference and he gave me the responsibility of speaking up about those people who engage in direct action to save lives. i spoke for ten minutes and i tried my best to give my full support to those people, usually nameless, but have the courage to do what i don't. i literally spoke about the beauty of their legality, not about violence or anger or destruction but the incredible sensitivity, the courage and the heart it takes to be the kind of person that can get inside a fork knocks laboratory type facility and pick up a tremblinf dog covered in filth from a stainless steel cage and spirit her away into the night running through those cold, damp fields

and feeling her soft panting breath on your neck.y that speech, and literally that very description has been cited against me in just about every one of our 27 lawsuits, our two federal trials, and our appeal. it is also one of the product moments of my life. up [applause] to stand up friends and colleagues and peers with honesty and conviction and speak truth to power without being scared, without being scared about the consequences, and yes, there's been a few consequences.

let's just address that elephant in the room. yes, lauren lauren and i and a few other people had a campaign and it got us in trouble and sued and arrested and deported from england. it got us federal charges and now i have a six year prison sentence of which i did four years nine months and 12 days. that is not what i came here to. >> guest: you about tonight.ig i never speak about it. it's not because i'm ashamed about it, not at all. it's not because i'm traumatized by it, i'm not made of porcelain, i'm not point a crack if i revisit the experience. there is one very simple reason i don't talk about it. it is a distraction and it's meant to scare all of you.

i already lost five years of my life to a corrupt and political prosecution and i'm not going to waste anymore time on it by trying to impress or entertain or enthrall you with stories of prison intrigue and stories of survival. they are born. that chapter, the one that was mentioned where i couldn't be with you for a decade, that's mine and mine alone. i survived it with the help of my family, my friends, with erin and we try to do so with humility.kly, i don't offer it up for public consumption because frankly my life is not reality show. why should i talk about it because it's dark and depressing and it's dangerous and it pales in comparison to the real reason, the real issues, the

real horrors that bring every one of us here tonight. t i'm not going to try to pretend or imagine that simply because we sat in a prison cubicle for a few years that therefore we somehow know what it's like to be a victim in a factory farm or a laboratory or a cement tank at seaworld. i don't. none of us do. what these animals endure are beyond my worst nightmares. i know i need not usher forth vivid description of torture, despair, despondency, stress and lateral heartbreak to paint that picture. enoug you already got enough of that today, i'm sure sure. that's really the reason we are all here. five years ago, when i got out of prison, i was on probation and on house arrest, i started

my journey of recovery again. this time i did so with my beagle, junior. he had just been rescued from an animal testing laboratory and ironically enough, he bent four years, seven months at a laboratory prison. he came to me as a scared, confused and frightened and fragile little survivor of real abuse. his body bore the marks. his scars and incisions, notches in his floppy ears that are missing, a psyche that learned and outstretched human handme means one thing and one thing only, pain. it means violence. yet through junior, i watched that first night as he cautiously jumped into our bed, his bed, for the first time. he decided, bravely enough, thas

he was going to try again with our species. he snuggled up to me that night and he has every night since. through junior, i learned what survival look like. i learned what it means to be resilient. i've been looking my own wounds, my own imagined wounds, mostly to my ego. i was having a nice little pityr party but the survival of junior and his perseverance, i regain that perspective and gains my inspiration. if he wasn't going to be defeated by animal testing, why the hell what i? in 2012, with junior at my side, i found my voice and i found my purpose and i joined the team that saved his life, the beagle freedom project. [applause]re a sma

listen folks, we are a small charity with big ambitions. we are called the little organization that could. anywe are literally ten of us. to tell their stories of survival that these animals are no different than the one we share our home with or test tubes, they are just like our own. in the four years we've worked with these organization, we have saved many animals from this.mic [inaudible] beagles are people pleasing and that's what we've saved the most

of but we've also taken cats, rabbits, mice, ponies, goldfish. each little survivor is a living reminder. there's a motivating force to go cruelty free and go vegan. they have the power to do more with the simple weight of theiro tail than i can do with my best words.hese ani we have 600 families with these animals acting as public ambassadors to talk, preach and testify about their very personal experience with animal testing. everybody wants to know their stories.oos. everybody wants to flip back and see those tattoos. these are on precedented media

power and attention and with that were able to do educational campaigns.person our 8%, 10% little charity was awarded with the price for awareness against animal testing. for the first time in history, public records request have ever been crowd sourced. we had 1000 people request on personal request records on 1000 individual animals still stuckor in laboratories. [applause] the response is phenomenal. not only media saturation, but also up plethora of sources from across the country.

we found that they are killing beagle puppies simply if they are afraid to be put into a restraint sling. this connection, it's building a new movement with new activists. activists that we are taking to state capitals in every part of the country. this is my baby, the beagle freedom bill. it's a piece of legislation that, at the very least mandates all healthy dogs and cats, if they can survive these heinous act must be offered up for adoption through a rescue organization. [applause] of course every lap and every animal testing group in the country has come out and lobbied against it.

they usually attack the messenger, me, me, i'm a pretty good target. i have a record. not to mention the callous, no we'd rather you kill the dogs and not allow people to have them on their couches. they still use that line when they testify before the senate or assembly. good for us, they are losing. our bill has been passed right here in california.nn next up nevada and minnesota and connecticut and next week i'm flying to new york where we are officially sending this bill to the governor's desk for his signature. [applause] [applause] we are literally creating neww chances for these animals and new opportunities and mediums to engage the public and our legislatures about issues they can get on board with. for a ten person charity, we

don't stop there. we have the first smart phone app in the world. you can take it to any store in any part of the world and scansa any product and it will instantly tell you if that product is tested on animals or not.no you can socially share -- [applause] >> you can share your concern and protest.n it's available for free on itunes and android.. we are not a big group, ten people, our little charity but we scrounge and save them budgeted in this year we will give away a quarter million dollars to real scientists and real researchers who are pioneering new methods and new methodologies and processes toto replace dangerous and antiquated

and cruel animal testing. [applause] what i am really proud of all of this happened while i was still under the thumb of the federal government on probation. i just got out last year, that's why you haven't been seeing me. i am 100% free now. you watch me over the next few years. [applause] like my junior, i am not going to be defeated or be made permanently afraid because of my past. just like 15 years ago when i stood before you and i gave you a speech, free of fear withoutes regard to consequences, i would do it again tonight because ive know what those consequences are. i survived them and so can you. nobody should be afraid. please, trust me, this is not me

being brave or about bravado, most people know me know i am not special or possessing credible reserve of cunning or bravery. i know for a fact i'm not the smartest person in this room. i'm definitely not the strongest person in this room. looking at all of you, i know i'm not the most attractive person in this room, and like all of you, i have anguished tor and have had to watch my mom cry because i'm in trouble and i'm going to jail, because i'm tilting at the windmill of social change. i'm not special. but if i can lead the charge on the campaign, if i can stand on a federal prison sentence and come out the other side with my friend worn and we can still stand up at a podium here and speak loudly and proudly, i kno everybody in this room can as well.

my message is this, we cannot rest, we cannot let the fear of unknown consequences become our own prison of inactivity. i say this a lot and it's become my m oh. this is a call that isn't easy. it's a call to struggle and social justice movement. what we are advocating for is the greatest change in cultural, social, culinary, financial and political history. there are going to be consequences. a price will have to be. it's no different for us than those movements that came before us that demanded civil rights, voting rights, equal pay. the right to simply exist.ct those activists, they went to jail. they got sued, they got called

names. some of them were beaten, some of them were killed. we are naïve to believe that the justice we seek can be one without paying any cost without any sacrifice. is there less urgency for us because it's literally not our lives are liberation on the line? is this why we think we can have our cake and eat it too? that we can assuage our vote by doing something on facebook? not good enough.nsatio listen, i'm not trying to sensationalize this.fu jail is not fun. don't go. suing and being sued sucks. avoid these things if at all possible. if you're audacious and brave and push the boundaries and all of a sudden you find yourself in trouble, you trust trust me, you can survive it because it isiv

literally trivial in comparison to what we are advocating against. twenty years ago when they sent an undercover investigator, there was a worker there name carol. remember her? during this investigation, she was designing an experiment where they were going to saw and cut off the legs of 37 beagles. ten years ago, when warren and i worse standing trial trying to shut shut down the laboratory, she moved on to using cats in the experiment. last year, still employed, she released the third edition of the handbook on toxicology in which she identified her acceptable and preferred methods of killing her laboratory victims, carbon monoxide poisoning, check. carbon dioxide poisoning, okay

by her. cervical dislocation, hell yeah. radiation, yes, decapitation of course. very silent witness is no longer an option. becau never has been for me. stopping abuse like this will not happen simply because you write my charity a check. we cannot pay others to be the activism for us. [applause] thank you. everyone here has a voice. you have a heart. you have hands, you have the truth on your side and you need to use them and set that bar high. don't settle and don't be satisfied because for me there should be no humane.

[inaudible] [applause] simply by being here tonight, simply by being here tonight, by being begin and embracing this, the stakes are high. it's not just the billions of lives that are on the line, it's also our humanity. it's also our very existence on this planet that require constant, drastic, audacious, innovative and compassionate ideas and actions from everybod. here.ou i caution you and i urge you and

i know i'm running over on time, but folks, i've been gone ten years. [applause] when you leave here tonight or tomorrow or monday and you go back to wherever you came from remember these speeches and remember what you learned but more importantly you remember how you feel and you hold it close to your heart, that righteous indignation and the anger because you are going to need it.tivism d i know a lot of you know this but our activism does not play out like it does in the movies. when you are on the picket line, you're not going to be in slow motion. there will be no beautiful musical score providing emotional context. when you are running through that cold damp field, when

you're running before you go into that factory farm in your up all night protesting the when shutdown of facility or you're on the picket line holding the full form and packard, you remember these feelings because in the moment it's going to be very different. it's going to be you alone. the pit in your stomach, sweaty palms and that tickle of fear, that is how we win. we stand up and rise to the occasion and that is when all of us, we need to speak our truth,e the power without respect or regard for those consequences. thank you for having me here. [applause] [applause]

host: thank you very kevin. now, to introduce the final speaker of the we have once again quickly bruce friedrich. [applause] >> so our next speaker recently received the second peter singer prize for strategies to reduce the suffering of animals. the first to receive the award was peter singer himself. [laughter] he reflected on this election of ingrid newkirk as a second recipient of the award was named

for him stating, quote ingrid newkirk is absolutely the right person to receive this award because her focus has always for the past 40 years constantly and resolutely bent on reducing the suffering of animals. and in that cause she has been truly a great strategist. peter continued, i first met ingrid when i spent some time in washington, d.c. in 1979 at a vegetarian thanksgiving dinner. people for the ethical treatment of animals did not yet exist, but she and alex told me they t have plans to start an organization that would be based on ideas similar to those i presented in my book animal liberation. little did i imagine that this plan would be the start of the largest animal rights organization in the world, that

peta would make millions of people wer where the animals art ours to eat, wear, experiment on, used for entertainment, or abuse in any other way. and that it would transform the politics of animal protection im the united states and in other countries as well. ingrates focus has always been on the urgency of stopping the vast amount of suffering we inflict on animals. please join me in welcoming the best friend and moles and the animal rights movement couldri conceive of, ingrid newkirk. [applause] >> thank you. he's so long winded. thank you very much, bruce.

and thank you all for being here. it's absolutely wonderful to see such a packed room. tremendous. i have to make it snappy so let's get on with it. victories first. since a year ago our movement has won many fantastic victories, and the only reason we have is because people care and to work on them. wrinkling brothers took all the elephants off the road. [applause] -- wrinkling brothers -- seaworld stop the bleeding all the organs. [applause] >> nih ended 50 years of sadistic baby monkey experiments. [applause]the the indoor rabbit fur market collapsed. [applause]d. various bills passed making cruelty to animals a felony inventing position of exotic and even pending some hideous

chemical tests on animals. michael, the owner of the tiger and the life upon who we come with being a tiger up to 19 times is now facing criminal charges in canada. [applause] and uses you is closing down. [applause] in other entertainment news theo notorious pony carousel in vienna that has been there for 129 years just closed.been t [applause] and this weekend that mayor came out and said, first mate ever, that he is opposed to the running of bulls. [applause] after schilling retailer footagf

of she'd bee being punched in f, suppliers of stores like a gucci suspended or ended all purchases of wool. conlause] >> we convinced pottery barn, crate & barrel and woman assynti sonoma to produce synthetic down saving millions of ducks and geese. [applause] and world market and peer one no longer sell any down at all. [applause] when we took unwatchable footage of dogs being clubbed to death in china for leather and we proved that skin is exported into this country, some companies stopped selling all that the gloves and luggage which sells to macy's and samples, agreed not to buy any leather at all anymore.

[applause] >> we persuade 130 international banks and corporations to stop using cruel glue traps saving millions of rats and mice wh whn my opinion are the dearestns little angels in the world. [applause] >> testimony and offers its cars with a vegan letter for him to you. ferrari now offers synthetic leather as an upgrade for its new convertible.as in [applause] we got goober to drop its leather, to offer vegan leather interiors in its cars. when my car imploded, which was not a terrorist act, i bought an all vegan smart car. there it is. [applause]n smar

it costs about $14,500 but it's a mercedes to something that tells you the president of peta drives a mercedes, they are telling you the truth. all these victories and many, many, many more in just the last year alone prevent massive suffering. they remind people that animals count any change the entire marketplace. are we happy about these victories? [cheers and applause] >> then consider this chilling thought. if we only spend our time and our money fighting factory farming to the exclusion of all else, none of the victories i've mentioned what had happened.whe yet at this conference and elsewhere you will hear people asking us to only concentrate on factory farming work.

great apes would not be coming out of the laboratories that could that happen. jane goodall has thus been for years out in the forest convincing as that great apes which is other human beings with another name, it should spend her entire career handing out vegan leaflets. she taught us that chimpanzees share more dna with us than anthony board a. [laughter] and i'm all for handing outbour vegetarian leaflets. i took myself. i support the people who do but we have to face that there is more work that needs to be done in fighting factory farming. i wanted to talk tonight aboutim who animals are because that's what they always do about how bats will bring food to eat anything that's come and pigeons but for life and all these other wonderful things that define who animals or. but i had to talk instead about

factornsidious only work on factory farming issues business. we are a vegan food movement. of course, we are, but we are a much, much more than that. we are in animal rights movement. [applause] we are not going to wait until everybody eats veggie burgers before we help other animals. that's like in the '60s when white people were told they shouldn't go down to the south to register black voters into all white people were taken care of, or when we are told you should the work of animal rights to all human rights issues are resolved. that's rubbish. [applause] the animal rights movements goal is to get people to recognize that just as animals are not

hamburgers, they are also not handbags. they are not test tubes with whiskers. nis they are not cheap burglar alarms. they are not props for photo ops. they are not tests. they are individuals and we must protect all of them, even the animals we are not that familiar with, like that. [laughter] if we had only worked on factorl farming, boobs and big switch to be slammed into walls in car crash test.. there would be no sulfur or fake snake, no vegan flees, no alternatives to killing a mouse to see if you're pregnant. but there are. why? because our movement made sure those things changed. those things happen. and because we are against pieces them, we know that meansm we're against cruelty to cows,

pigs, chickens. yes, but we are also against cruelty to dogs and cats and rabbits and elephants and monkeys mraps and the rest of them. [applause] now, the reason i talk about this is some people who work on factory farm issues, and there are good people and i love many of them. i think they do great work, they're using these things called evaluation groups to promote this idea that it's only effective to do factory farming work. to me that's like republican redistricting, it's a lot of who we. they say something is a question of math. i love math and the numbers don't add up to face a sense that chicken lives for about 42 days, instead of saving one dog for suffering for a year, you should save nine chickens and forget the dog.

imagine that dog. i work with the dogs out into all the time. i can't imagine him change in a patch of his own waste for one p year. these are real dogs that we've helped. shivering through every winter night. you are with me. [applause] shivering through every winter night, scorching in the summer with a shade, thirsty, his eyes -- mange it does allow him to sleep. he's always hungry. his backbone protrudes. these are all real dogs like this.. is it the same as nine chickens on a factory farm for 42 days? a who knows? animals are not numbers. they are individuals. [applause] reduce animals to numbers. we don't.

our movement is against all the ugly things done to any animal. animal rights people don't celebrate. responsible dog owner breeders, sustainable fishing. we do not want to sustain cruelty. we want to end it. [applause] i love that cartoon. one issue does not a movement make. our strong diverse movement reaches into all the dark corners of abuse and calls the victims out. we are changing the world, not only so that children to eat veggie hot dogs but so they don't grow up thinking they parents taken to the circus so it must be acceptable to dominate animals. that's why we've closed down five roadside zoos and circuses in the last year and with your s

help, we will close them all down eventually. th [applause] some say the only thing that counts is saving the most allies. but all social justice movements have a far larger goal. we want to stop people from denying basic rights to others y simply because they are others. and take it would issues. so someone was appalled that cecil the wind was shot by a dental tourist, and think the only care about that visit our website and bingo, filled with all the other issues and they never would've thought that out because they were not interested. this happens all the time. it's it's a true. sub for about an abandoned dog put in a crate covered in plastic, left by the road to starve. they were outraged. peta offered a reward.

the perpetrator was caught. we all went to court. does a demo outside the court of. people who cared only about dogs came to the demo, got the whole animal rights banana. [applause] and here is chiron matthew. here's a little bit about what he says in dogs in hot cars. [inaudible] >> bless his heart. >> he is apologizing that he had to get out of the car. people who like dogs visit the website to see that video.

when they were there they saw every other video that we have on the website. things that they've never set out to see. and tyrone who did this commercial because he loves dogs went vegan after he did it. [cheers and applause] we opened a pop-up in asia, a shop where people saw this. this video went viral. over 50 million people watched it online. if you only work on factory farming, tough luck for all the reptiles were killed by having l house push down the throat ando all but expanded with water.

false choices are just silly. you know the thing about if you can safely one, which one would you save, the man or the dog? you know the cartoonist was wonderful. he said, it would be banned. is the man osama bin laden and the dog lassie? nothing is that kept in dry. should we stop working to free nosy who speak at the fair we just got canceled this week? [applause] should we let lolita brought in her cement tank? helping them has announced impact within but it has impact for a lot of animals going into the future, and it is aut milestone for all animals. true story. a lab assistant in new york new a monkey named clayton. this is not clayton.la it's another monkey coming out there but the same thing.

the assistant left, went away. eight years later he returned to the lab and there was clayton your it suddenly struck this meant that in all the years he had been gone, clayton had sat in the same spot. he wrote this, he said clayton had a pink face, dark eyes, sandy for anti-jewish titaniumnd rod screwed into the top of his skull. clayton was born in a breeding center. he grew up in a metal box and he spent his adolescence with a hole in his head and a coral through his eye. he wrote, in 10 or 15 years of life, clayton suffered multiple surgeries and infections and endless hours of restraint in a plastic chair. he said, i moved across the country, i became a journalist, i married, i went of vacations u to clayton, nothing ever changed., every day or two he was carted off to a room, his head is fixed in place by post that still

protrudes from his school. let's not ignore people like clayton, for the our people and they need us to liberate them. [applause] statistics are deceptive.. someone said people may go to the circus maybe once a year or two this is maybe three or four times in life, but every time a person chooses to eat vegan their saving 200 animals to you. it isn't about how often a humai being goes to the circus for the zoo. it's about the animals who are stuck in the circus or the zoo year after year, going insane, turning in circles, biting the bars, trying to cope, whether we do or not. our job is only to get them out. the same evaluators say, $1000 saved 2.5 dogs or cats versus

saving 11,000 food animals. so ignore the dogs and cats. these cows disagree. [laughter] now, i'll grant you it's more effective to give money is being and neuter rather than to placement because it is a resistible displacement is, for example, this dog needs a home right now. so if you got one let me know. a real home in your house. that didn't take me any time to say and i'm still vegan. but the figures don't add up. on peters a fleet of mobilein clinics, in one time every we sterilized 130,000 dogs and cats. [applause] now, just imagine if only half of those animals had a litterma and it was a small letter and only half of the animals in that

letter ever had a litter and that was it. h no more offspring. we have saved over 13 million lives from being born with nowhere to go. and that's a real statistic. [applause] theoretically we can save some 200 animals a year if we don't eat them, but really it's not as if the chicken industry calls ue working defenses hey guys, just got another vegan, cut production by 200 animals. but we definitely saved that 130,000 dogs and cats and prevented that enormous 3 million lives from being born. and if you think that the most vital thing is to save the lives of animals used for food, you have to support the campaigns to end the use of animals forfor clothing.

because all of those animals bodies become food. the food industries depend on down global sales, leather shoe sales to bolster profits. and every time we strike a blow against the skins industry, the meat and dairy industries take a massive hit. [applause] the alligators and the ostriches that are made into product and bags are eaten. the dogs bludgeoned from other are eaten, not here, there. most resources into this hamburger meat. so we didn't get to this point by only talking about factory farming, as worthy as that is, as wonderful as that is. it is not the only thing. it has been a long and hardthat, road.

in 1980, english you took your own bottle to a co-op in berkeley, you could only buy one shampoo that wasn't tested on animals. the brand was hard to find. it was imported and it was expensive. for was not an issue think it was a status symbol. there was no cgi to replace wild animals in movies, and no one, no one questioned scientists. now we have replacements for everything from vegan ballet slippers to training models that bleed. we have saved millions of animals from experiments and close labs like this one. and we bought all the animals out. [applause] over 2000 companies no longer poor products into the animals eyes and down into the stomachs.

so to be told to ignore the suffering of animals in labs makes me angry. [applause] and finally some people are embarrassed by controversial campaigns, and to ask them to look back. people said a lunch counter protests were impolite and they would set the civil rights movement back when had to choose. here is backed up, here are together fighting aids test on animals long ago. act up was fantastic.im they stopped traffic, they dressed outrageously to say what's inside that counts, all that counts. and they empowered people to be bold. their motto was never be silent, which is our motto know. their motto was silence is death which should be our motto. here is james cromwell failing to be silent.

[inaudible] cpplause] >> we stopped of those experiments on cats because wee make people unconscionable. peoe i bless direct action figure and groups like that for what they do. [applause] because all they do is tell people the honest to god's truth. [applause] if we never challenge people, if we just tell them what they already know, when will we ever get to write?

what we need is a cheap tactics that create a buzz so that our movement is seen and is heard. allowing people to remain in their comfort zones allows us to remain in hours. but social movements, and so what you said, are not about comfort. they are about struggle, and that's what we have to do, struggle for animal rights. [applause] we all hear have far more than we need. i'm not a big consumer. you can see i'm not a fashionable dresser, but i am no monk. if i buy shoes are go to a dinner or a movie or i go on vacation, i charge myself an animal tax. it's easy, it feels good and it does good and i really recommend it. it's easy as pie. any of us could've been born a mouse on a glue trap or a child

in islam or a dog, one of the ones we saw the, but we are so lucky that we were not. and so catch this. i just learned this. anyone who makes $34,000 a year is among the richest 1%.all all you have to do, given the world's population and poverty, is make $34,000 you are in the world's richest 1%. so if we bought a few lot days, let's give the cost of anothers law take to the animals, for any campaign we care about. if you put gas in your car, at a dollar for the animals to if you have money, it taxes back of ath cash gift, a raise or a bonus, consider paying the animal tax. we will still be mighty mightytb rich. so to summarize -- [applause] it's okay.

i am no fundraiser the they kicked me out of the fund-raising meetings.i just s i just spend it. so to summarize, please, let's not hug those who still keep workers in tiny cages but don't breed them now. [applause] to me that's like remember that met in philadelphia be kidnapped all those women, kept them in the basement and rate them? what if he stopped raping them but he still kept them?at if tht would he really be okay then? let's get the work is out. let's bust the myth that those remain at sustainable anything. let's ensure that going vegan means wearing vegan, using cruelty free products, not giving to charities that test on animals. not being photographed with a parrot on our shoulder. not swimming with dolphins.

objecting to all animal objectification are showing thea videos to everyone and never shutting up about how were the animals are actively actively working to stop the abuse of all animals. in labs, a no electric you do, cut up in class, change the dr. kim sold in the pet shop, hit in the face with clippers, can't include cuts, hunted, trapped and torn apart.n let's be loud. let's be strong. let's be persuasive. let's be determined. let's be unstoppable, and let's be uncomfortable. and next year more victories. because animal rights will happen if we try and we try hard. so please do everything you can possibly think of to do all the time. thank you very, very