.... the book gives the brush over on the history of journalism but the basic idea is you have these factors that transform journalism in the past 75 years. we have had rise of corporate ownership starting in 1946. we had the rise of the world wide web chat changed everything

for allowed individuals to participate. then we had have the global collapse and rise of smartphones, social media, and apps. you have huge corporate ownership of the media and you have as a result a flood of information and bad economic times which really crippled with the corporate media and took a lot of journalists out of the industry whether willingly or not. "media smackdown" traces the press back foobecoming partisan priss.

we talk about there is a far left press, near left paresis, far right press, conservative left plus but there is a huge group in the middle not be reached by many of those and that swath is the problem. people who are drawn to political ideology are drown to outlets and that tends to shift politically ideology heavily. you end up with, at this point in time, we have a nation where people can tune into thinks they already believe, things that interest them, things that have already interested them rather than things they need to hear and know about both sides so you get polarization and that is the nature of a partisan press. the partisan press is funny

because it existed until the 1880s at which point frank net and others said we can't make as much money if we have a partisan press. but if you have an objective press, you could sell advertising on both sides. the real goal was to make money. it has been replaced by neoconservatives on this side. oh it is more of appear

opinion opinionator press. the corporate perspective is we are saving journalism, not hurting it. i think you can look at it two different ways. one of the things corporations try to do is journalism is systematic, make it a product that could be duplicated. that is a foundation based on the agency that it is a product that can be marketed. it is not like milk that has an experation day. but it is like milk with an ex

operation date -- expiration. community journalism is more about purpose. it is about covering a community better than combnl anyone else and making a difference. there are two ways of lookingt -- looking at trust. they understand there was a multiple touch process so what came out was this fixed form thing that had been carefully

researched with part of the historical record. now, we have a 24 hour news cycle. it went from 2-3 days to 24 hours to a 24 second news cycle with twitter. people's attention spans have gotten very short. there is a lot of information but it is hard for people to process in headline or tweet. a lot of us are reading headlines in our news feed. so the trust is based on i am not sure what. we have a flood of information. when you are given so much information and so little time to digest it you don't trust any of it. if you hear one thing hear, and

one thing hear, you stop thinking about it being trust worthy. i am hearing exactly the opposite thing two seconds later from something else. in the book we talk about what is the liberal press, what is the conservative press. great example, npr and cnn have kind of taken over the more liberal in the public's mind even though they are diverse most of the time. fox has embraced the conservative role and today they have shifted toward the middle and there are other organizations that have stepped in to the further right. they are self-identifying among other things. i think we are at a point in history where strangely enough we are having a self-identified partisan press. as hard as "the new york times" and washington post are trying

to hang in the middle they are being identified as part of the liberal problem by our conservative administration among other things. so the choices are being made by our politicians, by individuals based on the police system, they are being made by what chose up in your feed and what you chose to follow. individualing -- individuals are identifying what they see as politically conservative and liberal. i think journalism is working best in the small cities in the flyover states where no one else is covering what is happening in those communities. they are still critical to those communities and their life.

journalism is being done well in weekly newspapers. it is the big dailys, the big corporate newspapers that are part of the problem. big television stations, big websites. news is not a finished, fixed finite project that ends when a story is published. this is the media that functions for a long time in the united states. the public has to be involved in the conversation. that is what is going to save journalism. publication of the article used to be the end for the reporter. but now it is just the beginning. it is where the conversation starts and the public has to be involved but we have to be a

trusted -- i was a journalist for 12 years and raised in the business. i think it is okay journalists are branding themselves and building their own credibility and finding followers and people are saying i trust them. this is the walter cronkite model. this is someone i find that gives me hope on a weekly basis. that is not a bad thing. this book approaches journalism as being something practed by newspaper reporters and in broadcasting. journalists are reporters. one thing we do in this program is emphasize this vital relevant skill set of doing research,

interviewing, writing, publishing across multiple platforms that you are a multi platform story and the story dictates how it is told whether it is a 140 character tweet, facebook post, thousand word story, photo essay, a video, or some combination including a platform that doesn't exist. we are teaching our students the story dictates how it is going to be told and it will be told in multiple forms. we are using the classic skill set and our students are getting great jobs. they are not all working for newspapers but they are doing interesting things with that skill set. the other thing is we focus on values including ethics, diversity, professionalism, and free speech. again, values that are beneficial across the board. for our students who to go into

journalism we have people putting content out that is credible, trustworthy and necessary for a functional democracy. a functional democracy need a free press. facebook, twitter, google, need free press and journalism will survive because they very much need journalism to survibe. c-span, where history unfolds daily. in 1979, span was created as a public service by america's cable companies and it is brought to you today by your cable provider. here as a look at some events we will be covering this week: monday, we will be in the

nation's capitol at bus boys and poets where former policy advisor and speech writer for president bill clinton, eric lieu, will share his strategies on how citizens can become empowered. tuesday, we are back in washington, at the burkeing institution for vanessa williamson's talk on america's attitude toward taxes. that evening we will be in fort myers florida to hear former florida congressman tray raidal discuss what let him to resign from the u.s. house of representatives. wednesday, auch to the kansas city public library with david nickels talks about eisenhower's underground campaign against joseph mccarthy. then we will be in columbus ohio, where former cia officer talks on ernest hemingway.

and then we will be live in maryland's state capitol with discussions on criminal justice, income inequality, and terrorism and intelligence featuring former director of the cia and national security agency michael hayden. that is a look at some of the programs booktv will be covering this week. many events are open to the public and look for them to air in the near future on booktv on c-span2. >> good morning. i am president of the ge