one of the reasons i wrote the book is to remind people that there is more than just a story. this was a human being with nuance and ideas and he was sent this bill in that he was a person and his career has a lot to teach us about the way politics worked in the 1820s, 30s, 40s, 50s, 60s and 70s. >> it was built in only 17 none of this action in world war ii by one week. turned into a museum in 2004 it attracts over 1 million tourists annually. up next the continue the feature on the literary life as we talk

with san diego professor about his book on mexican stereotypes and popular culture. >> in my book i told a story about connecticut. i received my phd from cornell university and i thought i had made it. i was looking through a book of cartoons and there was this cartoon in the book down i think a british magazine. it works for those seconds of sleep outside on the street. the alarm clock goes off and so

he turns it off, goes back inside and he sleeps on his bed. so it's like he is so lazy. his alarm clock goes off, he is latino in some way of the alarm clock goes off and he goes to bed. why do we laugh? what is the origin that is causing this, what am i laughing at this is the funny thing about stereotypes they don't have anything to do with intellect. they have to do with recogniti recognition. even among the recognized square block humans are not that much

more sophisticated. we see something we've seen before and we feel smart when we see it again. there is a sleeping mexican. i've seen that before. and we laugh because of the recognition that some endorphin therapy are rewarded for recognizing something we have seen before. so the stereotypes will never be interrupted. we can never say this effective solution nations, don't think you can eradicate them because then you won't. if you're just going to fool your self. what you can do is inoculate your self, like a chickenpox or some thing. you have to get a weakened version of the disease and then maybe you will be immune to that stupidity. it's just a recognition that we have seen before.

i have seen you drunk mexican before. some mexicans liked to drink. i like to drink. it doesn't mean anything. that is the wake of the site of the stereotype for lazy people which is most of us, that stereotype becomes a placeholder. let's take the most rabid stereotype which is as a voracious rapist than that which has been popularized by our orange skin friend of donald trump. there is a very real incident after the turn of the century where a bunch invaded the united states and because as we see in south texas is a jokester, he invaded columbus new mexico. take that, columbus. here is your european invasion. the result of that wasn't very funny. some people got killed in columbus new mexico, and the

united states government sent 25,000 troops including macarthur and patton food just gotten out of west point and our good friend said 25,000 troops go, they never found them, they didn't catch him. but right when that was happening, there were two things going on in the united states, houses were closing and motion picture houses were opening everywhere. motion picture houses showing newsreels of american soldiers in mexico with dead mexicans, thieving mexicans, so that for me is the tragedy of the mexican u.s. relations and the 21st century that at the birth of the picture, at the birth of the motion picture, these newsreels and postcards crystallize the image of other and not just any other but dead dirt he banned it

others. i was trained with adhd to write about latin american fiction and i threw that look out the window. it's called politics of solitude, alienation and i never published it. it's a damn good book and it's available. it's about the construction of american pop culture from speedy gonzales to touch of evil about the border. it turns out in the 20th century the tradition of mexicans doing the equivalent of a kind of ethnic routine that crystallizes mass culture through the last century we can turn to the filmmaking with the film series.

so it's one of the superstars, hanging out, great filmmaker. danny was the actor and produced a film that capitalized them and kind of twisted like i said you can't eliminate the stereotype of what he wanted to do. he wanted to twist it and give it a new spin. but i would even argue that for a lot of people, they just don't have the nuance that remains a scary mexicans liked no irony, like don't get near me with that, please, leave me in peace.

and the same for sofia on modern family from everybody's favorite latina. there are ways you could see her as an evolutionary step past is in the mexican spitfire, the kid early 20th century lucille ball, a huge mega star in hollywood, she was funny, she could dance, she was mexican, then you get sofia in the 21st century and think to yourself she's rich, in some senses she repeats all the stereotypes. she's incredibly sexy, i don't hold that against her, beautiful woman, great actress, producer, and savvy woman, but her skin, sometimes in my book i talk about actors and the costumes they wear and the kind of felt like an animal skin because you don't know where the costumes props and the soul begins.

and i think that you have to do so much as a latino or latina just to get on stage, just to get in front of the camera you don't have time to be progressive off away. i've got bills to pay. my agent told me i have to take this show and so i think while there is progress is also a lot of backsliding. my friends who made the border town series that was recently canceled, thanks fox, canceled by fox, they tried to do that, they tried to make this show that was comedic and progressive and what he says on the american mexican border. and they did all that but they didn't give the show time to evolve. like the first year of seinfeld, the timing was off, the characters weren't quite there. it takes over a year.

louis ck is mexican by the way that he is a genius, but they didn't give that show time to evolve, so it is a funny thing in the here and now in order to get produced, and i could talk about this because of my own show which i tried for two years to get on, if you try to be too progressive, the audience doesn't recognize it because you are not a stereotype, you are not marketable. stereotypes are profitable. people will pay to see what they've seen before. like the old circus freak shows, clean up every year in laredo texas when the carnival came around in the freak show was there because people knew i'm going to see the two headed baby. i'm going to see the greatest mexican, the band is mexican, the hot latin bombshell.

we've seen these before and we will pay to see them again. if you try to come out with a show that is a little bit different, intelligent and progressive and breaks the mold, you are going to pay for it, you are not going to get on broadcast. the impact on ethnic communities is huge. it is internalized. the great writer teaches us that the net result of negative stereotyping is the internalization of inferiority at the level of the unconscious. it means you dream about your boozing and the mirror that shows you as a second rate never goes away. it's almost always already there and so the consequences for not intervening where the stereotypes appear is yet another generation of self-loathing. i first moved to san diego and there was a great disaster his

name was leonard deloria. in order in paris in san dieg ao i guess because when i moved here in the '90s it was very conservative and he had to miss pronounce his name to pass. it's not perez. so i'm texting them in the world series, he didn't respond but

that comes from the need. just today a student turned in some work to me. they were talking about the description of the hispanic holiday. it's not a hispanic holiday, it is a mexican holiday. but this becomes a pejorative in the american mass culture so people feel i don't want to hurt his feelings. he is latino or hispanic. no, i'm a mexican american. actually mexican sicilian american which complicates things. that these efforts to water down this american context is absurd we are the largest population of

immigrants now in the united states. americans of mexican descent. and i'm all for specificity as well and not apologizing for being mexicano. i want to contest the book is highly autobiographical so there are some parts about what i suffered through in the book. it's called seductive hallucinations of the mexican and america and they are delightful because they are memorable and they are memorable because they are delightful and we are caught in the circus, so i think what the book does is try to exercise 160 years of cultural history. for anyone who likes hollywood, i think they will enjoy the book. i sister works in hollywood and i am a big mass media fan. i'm not an ethnic studies professor that attacks hollywood and the big evil person. it's not a black-and-white book.

it's a book by an english professor who was basically raised by a television set and was said at the teat of the internet and so very much a book for people who want to laugh about things that are serious. before me there was a whole generation of mexican american scholars but had to fight in the trenches and they were the intellectuals. they don't just have to be black and white or brown and white. this is about the using the c-sn

radio app. up next we speak with gary stewart on the landmark case variant of the arizona. >> you have the right to remain silent, you have the right to a lawyer come if you don't have a lawyer, one will be provided for you. and everything you tell me today that can be used against you in the court oa court of law. do you understand