.. >> and the new york reporter at the new york times and add huber and facebook and appears often on cnbc and msnbc we

will have a book signing. [applause] >> i thought there would be like 20 people here are. >> and for a congressional hearing. so i am thinking and you are thinking we should start off doing something quick's but i think it would be nice to read a part.

and for those who are standing i think they mean the person needs to go to here then stop. thank you for coming. this is nice. you with a venture capitalist on twitter. and venture capital some? [laughter] >> good. [laughter] thank you for your service. [laughter] do you use thank you hate yourself?

[laughter] with the intake session and then following a bunch venture capitals on the microblogging platform it wasn't an act of self care because the venture capitalists were discussing - - discussing universal basic income i cannot look away concerned about the economic potential as icebergs melted to the uninhabited ability they are concerned that ai or the question if they are china would own it to bring the third world war to see automation and artificial intelligence the machine to do the work so the rest of us could focus on our art with the block grant government services to inspire a revolution in the revolution i

believed in the ai renaissance and then automated out of a job. they were prolific and talked like nobody i knew most days they talked ideas how to apply microeconomic theories to complex problems the decline of higher ed and the builders mindset and for generating more ideas to have things to talk about. despite this advocacy of the open markets and continuous innovation for those nuanced instances to fill the hypocrisy from a smart phone as if defending capitalism and through a kaleidoscope of startups if you want to eliminate economic inequality

wrote the founder of the seed accelerator. every person of the angel investor. send your best scholars and learn from the masters. then return home with the knowledge and the networks that you need. to they think nobody could see them? venture capitalists were not above. do you have a laugh track? [laughter] the venture capitalists were not above the culture to read those recommendations to stay humble be healthy and drink less travel and medicate and find your wife. preach the gospel of 80 hour work weeks whenever they denigrated the adf work life

balance that is antithetical that is necessary for startup success and how many had the executive personal assistant. i couldn't imagine making millions of dollars every year than choosing to spend my time on social media. it is an internet addiction why not just e-mail each other? but then again that the internet was good for anything transparency and action to the industry elite there's no better way to know which venture capitalist over identity politics to apply practices was going. founders and entrepreneurs and then to perceive themselves as

victims and how else to understand to deliberately amplify the ideologies and investment strategies of the people transforming society the people i was helping to make rich. [applause] >> and are there folks in the audience to read it. probably not too many. im thinking the beginning and your wide-eyed approach after your career in publishing. so what happened?

from the beginning and then to be as optimistic as we seem. how did you come into that the year is 2012, i'm working in publishing people make money in their jobs and this is a revelation to me. [laughter] so for a long time and then i really wanted to believe it and with the self-delusion. and then like a game of solitaire.

and wasn't funny to me the way people speak and otherwise it was terribly depressing. but i didn't think about skewing that in a critical way i think i'm pretty fair in the book i don't think it's wildly negative but my dad said the venture capitalist don't get a break in your book. [laughter] >> anyone can take it they are just middlemen. [laughter] we are both open-minded individuals who would listen to a different narrative. is just the structural position.

>> allied of the criticism that new yorkers are coming in. so if this is unique to how things work around here if you are in publishing yes. absolutely. i think this is inherently interesting and then to provide the stuff the literature and that i necessarily would not have written a book many have done so before.

>> but then to go through the trappings. >> the industry is different that is authentic but each has a set of rules and norms that you take for granted and the social relationships to maintain professional ambitions in this must what it be in business. except your career advancement depends on who you have dinner with on a thursday. versus having dinner alone on twitter.

[laughter] but i think you could steer the industry. there are people in the room. but the reason i wrote a book about tech there hadn't been ten about this particular era and in those previous eras that with the entry-level employee but to be a woman in tact. sorry people just keep asking me things. you work in tech? how is that going. you are a woman?

the one that how to fire your staff but still have them feel good. [laughter] there is a lot of literature about tech that reflects my own experience. and others that reflect the experiences and industry hasn't changed for 60 years. [laughter] spherically will focus the two years in publishing but still it is a jump from publishing into tech.

so now this is a skeptic but i think a lot of books if you have a certain skill set for what you are trying to do and what you are trying to accomplish spent the feeling of being with mission. >> the first one i went to work for i was very careful. but just initially for the iphone that i wrote on the

blog is like the series aid. [laughter] >> and for me $3 million is like osha. this is the future and what the industry will be. and i want to do that because i could not see a future for myself in books. >> but for three recent college-age graduates i'm sure they are cringing sorry you don't know anything.

so i figured i would be the book expert that i love books i know it's annoying to have to keep asking the backend but you need somebody like me on staff. they didn't but they were very kind about it and said there is something you should know about with this analytic software to see how people were using it and doing very minimal just like data analysis. and those who make the software fewer than 20 people in the rocketship and then i thought i want to be in a rocketship. so i think this could potentially make the list. in three years.

>> am sorry it feels like a job interview. [laughter] >> what do you want so were just wondering and then to get into it for whatever but in new york or wherever and also sinai. and at least in the beginning. >> yes. i was not a journalist at any

point except last year. wasn't reading about the tech industry that it was cynical snarky or business see you will not believe what the young billionaire wears on monday. [laughter] the same thing he wears every day without having to lie of book publishing where and then not to feel that i matter but and i was doing consumer porch but avoids lists of the mission of the company than working on something with people that i liked and it was working. that seems improbable you have this organization of 20 people

who just kept getting better and better. this is my pitch for the small start up. but i was really down for that momentum not that this will make the world is a better place so i personally find this interesting and can sort of justify it with a bachelors degree from six years ago. but data collection, storage, and now it goes to the user. god knows where it goes. this is fundamentally interesting in business education so a way that it was

tied but throughout the. >> and then when you don't know because you work for your customers. then you can achieve but that everyone is stoked because you make money when they make money. but the feedback but that feels great but then also but if you've never had knowledge

about something. it's amazing fickle and i've never had anyone in this problems for a lot of social stuff as well the hierarchy of the others but the i have always heard the stories. >> then i need to show more

credentials than someone else's will i think that it's a chance to but then try to

hire people shouldn't and then it is particularly harder for those who can't write fluently. >> i don't know but that a lot of the perks are entertained by those employees. you cannot have a product that than with that hierarchy can

influence internally. >> no no no it's important that we were honored to be hired. but what is concerning to me is a confliction that your personal worth is directly related to your economic but

that has those but also with the mindset that is safe for but so anyway. [laughter]

but then with the bar. >> but to buy the book. [laughter]

but they have gone through the commentator. it is incredibly hard thing to do to read a but then to have individually or that individual failure but that is also exculpatory narrative or that framework. >> but then with the people

there are obvious solutions. >> but not meant to be coy or offer a puzzle for people. but more what i want to suggest is common leadership style it has more to do with the incentives of the industry i said this add another reading. i feel like i am doing this with my own book with my american girl doll ff so it

was in new york somebody came up to me after reading and read my book and they mention the scene where i talked about hurley members of my team were in a conference room and the manager asked us for the five smartest people that you know? and write our names down and said why don't they work here? >> one of them was abraham lincoln. [laughter] >> why would they work here? it doesn't make sense are so many other things to do in the world. why would my friend who is in graduate school who are smart and talented and interested in other things working at an analytics company i'm here because i don't know what my purpose is in life within all serve but if that's you if i people you know should work here because it has economic

value. >>. >> so is that required? that's the anecdote i'm telling. [laughter] i am behaving so rude i should have a one line answer for everything. so the same thing happened in my company so then another woman had texted me to say this is déjà vu i cannot believe happened to you they must have read it on the blog post because we went into a room to write the five smartest people at a totally different company so i feel

there is nothing bad happens with culture but i would call anti- intellectual and there is a ton of money into the employees. and to get people for your core team corral your employees into the conference room. and then to say we'll pay you five through $8000 per recruit. i tried so hard to recruit people that were not the smartest people that i knew. [laughter] so the industry has value. you can see this as well. maybe you have seen this.

is available at this bookstore. and shaped by the business model and with those incentives with speed and scale. and that had been incubating for 25 years. or 50. and then you get this weird cultural product with over consideration and research for quite unknown i'm talking about. i'm so sorry. i'm just going for it.

>> it is fair to say are there parts that are actually appreciated. and for those tech folks and then to question that. and those parts of culture that you appreciate integral from your time?

>>. >> and the heart of the book is ambivalence. and there is a lot i appreciated working in tech. i don't know in my thirties if i would go back and appreciate the same things. i happen to be the right age in the right yearnings to be the ideal employee in a certain way. in my twenties. and not knowing anyone and to find meaning. so what i admired and appreciated was the camaraderie the commitment to a collective project.

i like that people had autonomy. that is also part of the problem for those that don't have bad authority on - - authority that there seems that it just replicates for those structures that exist externally. so there's one thing i did enjoy so i think it's very earnest if they are constantly vacillating between deep and painful i don't know if you can relate.

and i do believe they do good for the world and i trust them when they say it and what is missing that it is systemic. and given your reporting on huber. - - huber but i don't even know if you're legally allowed to answer this question. but do you feel, other people say huber could not exist without this crazy culture. not the fact of should it exist but if you don't have that culture then that's fine.

but do you see a structural explanation for his behavior related to incentives of the business model that could potentially be forgiving of someone like that? >> to boil down how this work works, you have to hit the next level whether that is users or something and for most companies it can get kind of desperate. so it is just baked into how this works but i also think

there is a justification those incumbents are protected and i'm not saying this is wrong. >> and also to go back on my own argument that people are in the same structural position and they are not ass holes. >> you don't have to be a jerk depending on the ceo. >> so thinking about and that is the moment that we are in

and we are in this trough of disillusionment. >> we are all eating from the trough of disillusionment. [laughter] so you can wallow in this gnarly. for a long time. so wondering what the next part of this is. so where are we going? >> this is great leverage for me as my future career as a futurist. [laughter] what if i just wanted to work for google?

i think a gentle narrative for me right now is that tach is boring and unimaginative. and what i mean by that is there could be so much more for the tools to be in place a much more interesting vibrant and creative industry more exploratory,. >> have you not heard this criticism before? is not to say that some are not bad. some are bad and doing bad things.

but i feel that there is so much we haven't tried yet in the industry. it is relatively young. just this generation is so rooted in the past i don't want to say it is exceptional in any way but work with what you've got. i feel with respect to untangling of what privatization data collection the reliance on ad networks of what happens when it is hyper customize in the obsession of scales like spot if i is there an emergency?

i can let everybody know. [laughter] but i feel that the ship is the incentives that until that changes we will have companies to be a monopoly and and i also feel that there is a lot that is happening in the industry that's very cynical with this baked in spirit circumvention and i don't mean to pick this out i was reading something earlier but sorry i'm choosing two different paths.

and then to be human on - - hugely useful to me as a constantly relate to take public transportation but do the's products circumvent our civic institution do they augment like last mile ridership that has marketed itself to a college degree and part of that rationale is you can get a job very quickly of the income junk that is respectable but also a way to avoid student debt that would prevent someone from getting a degree in english. >> i do not have an english degree. but the crisis here is that we

make it so hard to live you need to reorient your entire life toward having your education that you are john back to social failure. that's not what education should be necessarily in the functional society but also you have a student debt crisis totally legitimate you would want to launch themselves into a different career track to pay off their debt or avoid debt but the startup model is to circumvent to prioritize in a functional society whether that is education or transportation. so this is my pitch for a different model that i do think things have to change to not be the only option.

>> it's hard because salaries will always be bigger but and then just to go to the public sector it is stuck in what it is. and not creating something new. and like that is the status quo. so the idea. >> that you work add a newspaper i work at a magazine. [laughter] clearly you have been infiltrated. [laughter] i am not trying to defend this dmv website.

but i do think with speed and scale and perhaps something that has been experienced at least on a spiritual level but as something as a collective effort and is reliant i guess i'm answering your earlier question like publishing i feel i'm becoming a windup doll. is not something you can continuously change and with the patch or a fix or whatever

but when the book is done it is done and there's a reason to copy editors go through and you send it to friends and another editor with multiple eyes on the product you don't want to rush better expedite certain things for the sake of quality. so this is my feverish defense of the book in the bookstore. [laughter] but i think it represents certain values of industry and our culture doesn't necessarily the value small-scale. so look at your cities. look around. it is endemic it is the amplification of social moments. >> some people would like to get a few questions and.

i had a few friends that wanted me to ask you a few questions. why are all tech people not all tech people. [laughter] so we spend too much time. >> i have a section in the book when i need to stay awake and i cannot drink anymore caffeine.

but i wrote my book and you can tell the sections when i was blasting it it's very motivating. i think there is an energy and it can be made quickly why do you think everyone loves you? or someone in the audience of about ask. kyle lawrence. >> it's very hard like a drum set it's much easier to make music on the computer. i feel like that is happening all over the edm exploded 2008 that also coincided with rent getting more expensive.

>>. >> there is an amazing profile and probably very wrong about a vici. [laughter] i've never said that out loud. and then to father the adm concert i recommend reading that. and then to that tach would be

the solution. and with that solution and then to have solutions for the problems he created. but the larger things and if that will ever change. >> if i knew what could change

i wouldn't be here. so facebook does have unprecedented problems to deal with so let's assume it exist and will continue. and what does it mean for facebook to ethically and responsibly deal and then to have a question about moderation just because you can operate and then what that

means to throttle user generated content with full-time benefits with mental health if necessary and if you pay a living salary. and then experts and regional experts. if you have that diagnosis for facebook and i made that up. but for facebook to invest in a solution to itself as the utter collapse forget about the business size. for data retention and i suspect a lot of people didn't

care and leading to the erosion of facebook of a nice social platform and nobody cared. so with that solution and mindset it comes to the mind is to whom and that what and for what cost? but i think there is no incentive for people to behave differently your mark zuckerberg to say it's great if we went all of our money making our contractors full-time hires. so what are the levers? i think they are incredibly minimal and then you have the

collective leverage of the people inside of these companies who say i don't went to work on something obviously they want there were workers to organize so what are the reasons they would be scared to organize and then facebook pays fat salaries or whatever this is a question bigger than any one company. >> does anybody have any questions from the audience are what you are thinking about?

>> i want to hear if you had any response. and then to understand. >> the people that i have worked with a lot of people have reached out and then the observation i have heard some

people that nothing has surprised me exactly but i think whenever you write about something people will say is not polemical there's too much personal story there's not enough personal i think what always surprises me people reach out to say i had the exact same situation i only worked at a different company in a different year so that is obviously self-serving that underscores my point these are systemic issues but i am still surprised by that because obviously it's a personal book you want to believe these things only happen to you and it can be devastating if it is a systemic pattern.

>> and then the part that you stress in the book. and then are not going well but in previous companies and area as you work your way up to the top. is their world that young people being in charge is that a recipe for failure? >> could your lawn - - could young people be a political movement? [laughter] i don't think age has much to do with it.

with the values attached to that. technology moves quickly go the point is to render itself obsolete in many cases. because that correlates if you work in politics then you probably want to do the research. and then for different reasons and those that can behave to be indistinguishable.

but i think that people respond to their environment. anything that amplifies for sure but that's the business side. that's my guess. >> talk about the time about what changed with your approach or the world in general.