in 2011, at&t spent $12 billion with certified diverse suppliers, most of them small and medium sized companies. that represents 23% of our total spending for diversified last year. of that $12 billion, we spent $9 billion with minority-owned firms. and $3 billion with companies owned by women. i see you represented in the audience today. we firmly believe if you want to be a leader in innovation, you need to work with diverse suppliers that help you go to the next level. the next area is financing. that is a topic of mine i talk to and remains a significant break on economic progress. the number of small business loans from established lenders has improved, but we can still do more. i know the sba has been working very hard through karen's diligent leadership on making sure she can fill the gaps through other loans and other institutions. so have companies like at&t. over the past two decades, at&t

capital has provided more than $6 billion in financing for small businesses and municipalities. that allows companies like you to access badly needed financing and that's been one of the key priorities from the first time i attended three years ago and i heard that question time and time again. during 2010 and 2011 at that time at that time provided nearly $240 million in badly needed financing to allow customers to ply products to help run their company more effectively. so we continue to place a premium on providing this level of support for one reason. when you have the tools to succeed, we succeed especially in the market segment i'm responsible for. and access to funding is very closely-linked to the third area of focus, and that's access to technology. innovation, and you heard that from the companies that have taken use of support in the past are the oxygen of small businesses. no other sector of the economy innovates more faster or effectively than you do.

that's an area we spent a lot of time considering our best practices and understanding how we can help unleash the capacity of your businesses to become smarter and more productive. so i'd like to share a couple examples of companies we have helped providing technological support and cash flow. one of them is a company in minim minnesota. karen had examples from nashville. i don't today. lone ranger is a garden design company. it supplements its income in the winter by plowing snow. snow is plentiful in minnesota in the winter time. for lone ranger, a snowstorm is a fleet management challenge. the more effectively and efficiently you can track and manage drivers, the happier your customers and the more profitable your business. managing a fleet of snowplows in minnesota is anything but smooth sledding. drivers need to know where to go, how to get there, and to

track how long to spend at each location. how many jobs you can do during that particular snowstorm makes a difference between a good day and a bad day. now a web-based application that used each mobile device to track the drivers, monitors completion times, and automatically bill customers as each job is finished so there's no paper in this equation. it also ensures there's not a lot of time spent at starbucks. realtime routing has slashed fuel costs, helped drivers become more efficient, and provide more accurate and timely customer billing, which is always a challenge to small businesses and better business productivity. in miami, a florida-based corporate catering company stands out in a crowd of competitors because in a market like florida and miami, catering comes down to how good your food looks and the importance of how your customers will perceive it. so their mantra is what looks good tastes good.

armed with smart phones, the companies event managers use realtime photo sharing to share pictures of table tops for review, critique and m modification by the owner. the managers can make any needed adjustments on the spot. they can also send the photos to the clients and attach a final bill. the result, more satisfied customers and more timely receivables. in addition, corporate caters manage their fleet of 40 drivers on a busy day. ensuring the food is arriving where it's supposed to, when it's supposed to, to the client's satisfaction. unquestionably smart phones and tablets have become critical aspects in your business arsenal. that's one of the reasons why this morning we're announcing a fleet of mobile services called at&t mobile protection pack. it's designed to protect mobility lifeline and your livelihood and provides insurance and something i know i could use, gps tracking, of your location. if you have left your phone somewhere, it can track where it is and enhanced support for your mobile devices.

our goal is to make it easier for small business owners to replace or to locate missing devices and get the support you need to focus on running your business, not tracking down your cell phone. darlene and rick are going to share their own insights and examples of how it's helped their business, but it's key as an industry in terms of how we can help. let me close by saying i'm so thrilled to be on this panel. with such esteemed colleagues. i stand in awe of your commitment, dedication, and positive attitude, not to mention the fact you're making money. and i have no doubt given the right resources and technologies, you'll continue to provide the foundation for a strong economy. thank you for what you do so well every day, and i hope you're as pleased as i am to work with an organization as wonderful as the sba to help you access the tools to do even better. thank you very much. [ applause ] >> good morning.

can you all hear okay? that buzz is kind of annoying, but want to make sure you can hear well. my name is rick cochran, the president and ceo of medical president and ceo of mobile medical international corporation. last year i was the sba small business person of the year. [ applause ] thank you. it really was a glorious moment. something for those of you who will be there today and one person obviously will be selected. and it is a great honor. it's a very humbling experience, but i think it's something then we have a responsibility, something i have felt over the last year as i had an opportunity to speak at rotary clubs and even some commencement addresses. things i have never done before,

but to share with people the impact of small business in america, and i think that really is the key, and i appreciate the vision that administrator mills provides and what she has done for us. i want to tell one side story and then i want to introduce darlene miller. after last year, after winning the national award, going home that weekend, it was a full weekend. a lot of interviews, activities, we had an international delegation coming to our facility. we met with them sunday night. that sunday night happened to be the evening that the tornado hit in joplin, missouri. so the next morning one of my staff members came to me and she said, we don't know what we don't know, but everybody is scanning trying to get information about the tornado that decimated the hospital. there was just little information in those early hours, and so we thought, you

know, as i stood on that stage as i thought about the moment with administrator mills and the moment i felt the appreciation and respect for the opportunity to be recognized as a national small business person, i said, you know, let's do something that we haven't done per se. we took a mobile unit. i'm involved in mobile health, mobile hospitals. we took one of our units and put it on the road to joplin, not even knowing if there was a need or not. it ended up that that was a seven-story building that was decimated and not only did that unit get used, but when the ceo and coo that have hospital saw what we had on site, they said, we need another one. and our two mobile surgery units have been in use until just last month when they converted to an interment facility while they were building their permanent one. i would say to it administrator mills, it was inspiring, but it also inspired me. so thank you for that. [ applause ]

i would like to introduce darlene miller. who is the president and ceo, darlene is the owner and ceo, a global leader in the precision industry. they are located in minnesota manufacturing high precision products for customers around the globe in a variety of industries including aerospace, medical, transportation, and many others. they have received a number of awards, i think notable, is that darlene was the sba 2006 minnesota state winner. she was also the 2008 national chamber of commerce business person for the entire u.s. and currently she has been appointed to sit on the president's council for jobs and competitiveness. darlene? [ applause ]

>> thank you and good morning. i'm really excited to be here today. my real job is owning a small business. i have 38 employees. and we are in the very high-tech precision machining. we do a lot of things in aerospace, defense, and have made some great connections through the sba and with nasa. so we make a lot of tiny components from metals and plastics. so that's my real job i do every day, but i'm really excited to serve on the president's council for jobs and competitiveness and be a voice for small business. and i really truly believe that the president and all of the staff have really listened to a lot of our recommendations and made a lot of the changes, as administrator mills alluded to earlier in the small business jobs act, and many other areas such as regulatory that we're also working on.

so i'm really excited to be here today and answer any questions that people might have. >> okay. thank you. i think you hear a lot about the opportunities, a lot of the things the sba are doing, and that's really important. that's critical to the success for small business. but now we have an opportunity kind of in a smaller group, a town hall forum, to have some dialogue, some interchange amongst the panel to hear your questions and to be able to participate in this interactive. i think this is an opportunity not everybody is a billion-dollar company. some of us are much smaller. some of us are starting up. some of us have been in business for years and still in the growth stage. so what are the problems? what are the kinds of issues that impact you? things that you'd like to ask, things that we could talk about. there are certainly a few, and

i'll just toss out as i look at some of the issues that are out there. we always talk about the importance of capital, and i think you have heard some wise counsel on that. but there's a practicality of capital. how many businesses start off, you know, with too much capital in their banks? probably not many of us. we're struggling, we're trying to find the way to piece things together, we're trying to boot strap it along the way, and yet i think that's the message. i think that's the heart of america. we do what it takes, whatever it takes, however long it takes, we are persistent and we get the job done. i think we have proven that over and over again as a country. but i would like to say from my perspective, one of the things i know we have done is when i initially started the company, i went out to 70 physicians,

individuals with whom i had been working. i was setting up surgery centers around the country. and out of those 70 doctors, i said, okay, let's see if i could find some folks who might be willing to invest. so i wrote a letter and put a plan together, and out of 70 physicians, 35 came back with a positive response. if you're doing any kind of marketing, 50% in anything is a good number. so i took the feedback and a few of them said, let's get a few of us together. so there was three surgeons, a retired cpa and myself who started the company initially. then along the way, we did some leasing. we leased a unit, we sold a unit and kind of that boot strapping as we call it. which factored the leases to bring cash in for today, trying to spin the opportunity to the next sale. you've all been there. you've felt it and understood

it. but those are areas and ways and means we can do things. i was interviewed on an msnbc maybe six months ago and they talked about -- they thought i had a unique story because in part, we had a period of time when people were not paid for some of their time with a company. this is when we were a little smaller. and they said how do you get away with that? how do you get people to literally work for free? and so the way they do the interview is they interviewed me and then they had a panel discussion afterwards, but i had no chance to respond. one of the comments was that two of the panelists were very impressed and flattered by the fact that i was able to keep the company alive and thriving by getting creative solutions. the third panelist said that's taking advantage of those people. what i didn't get to share was that we didn't ignore the value

of what those participants put into the company. we offered them additional bonuses when we had the funds and we covered more than whatever their shortfall was. we offered stock in addition. so we did things that made a difference to them. thoughts, darlene, on that? starting off and how to kind of launch forward maybe with and without all the capital? >> i obviously didn't have the capital when i first started -- or went into the business. i wanted to buy 45% of it. and i went to the bank, a bank president that i had met once and said, i desperately need money. how can i get an sba loan? really as, again, administrative mentioned, having a mentor and friend, and he became that and actually helped me get that first sba loan, walked me through the whole process and helped me with my business plan.

and if it weren't for that loan and for him, i wouldn't be here today. then in 2008 when we decided to double our space again, and we started from the very small 8,000 square foot and we're about 34,000 square feet. the sba came forth, and i was able to get another business loan. reaching out, finding that mentor and that friend and then utilizing the services that are out there and asking a lot of questions is really key. >> anything to share with that? >> one point is that all of you in this room have been successful. you're the winners, but we want to make sure all throughout this country that entrepreneurs have access and opportunity. that's why this combination of loan guarantees, micro-loans and mentorship counseling and assistance is critical.

because, as you know, in the early days you don't know what you don't know. sometimes we have found -- i don't know if it al is here in our small business development centers. if you walk in, we have small business development centers that in the depths of the credit crunch we're able to take 70% of the people unable 0 to get a loan and sit down with them and rethink their business plans and cash needs and do their presentations and get them ba bankable. that was in north carolina. once again, use all the cs. >> thank you. cathy, i'm wondering from your perspective, and two, folks that would have interest in maybe wanting to reach out and get some information on your program, how do we do that? >> well, first is we should stop by our area outside here. we have a number of brochures that really are about applications that can help you

run your business more effectively. we can do everything like a cell phone, which, of course, all of you have access to and use. we have found very successful in small businesses is technical support. many times you don't anticipate the growth of your business and you're not quite sure what to do. don't do everything you need to do with technology. we provide technical support resources. another area of importance is hosting applications. their data may not have been maintained. we talk about hosting applications and making sure you of course with all of our technical discussions. people should have an account representative. we're happy to make that person available to you. if you give us your business cards there's several colleagues here today.

we make sure we have account teams follow up with you depending where you're located. you can call us, and you can e-mail us. we have online communication. you can check out website and portal app and brochures available to you. we try to position ourselves as the trusted adviser to run your business, and we've learned a lot over the years. in finance service customers are different than professional services, and we try to make sure our sales teams are focused to provide the best level of support to you to help make sure your business is growing. >> thank you. please, if there are questions from the audience, we're looking to receive those. we have a list of things we can certainly share, happy to share, but it's really your questions and comments that are important. yes. [ inaudible ] >> they need to pick it up. there's a live feed going to other folks if you wouldn't mind stepping to the mike.

>> thank you, sir. >> can you state your name? >> sure. i'm bob mchugh, consulting engineer. i bought a consulting engineering firm 15 years ago, and i've been running it since. but now i find that i've got less employees than five years ago and three years ago. i recently had to dumb down the health insurance plan because the plan i liked and the plan we've had for years just got too expensive. none of the tax credits apply to us, because all our employees make more than $25,000 a year. my bank told me that they were under pressure from federal banking regulators writing down loans, and my loan was suspect, even though it's been there for 15 years. it's just a credit one. the 401(k) plan is getting more expensive every day, and now we have personal liability as

business owners. the question is, is that worth keeping? my great fear is not that the government will come to some other program and help us, but one day soon my wife of 37 years is going to roll over in the morning and whisper in my ear, you know, honey, i'm not going to sign for that bank loan anymore because we need to keep something for our retirement. you're getting older. maybe we can't wait out this recession. that's the reality that i see as a small business owner and entrepreneur. maybe the panel could give me some advice on that front. >> this is a story that i've heard from small business owners all across the country,

especially in the beginning of this recession when we really had a lot of bank lines and credit lines that were just pulled. and as you just described, we have done -- let me take a couple of pieces of the concerns you mentioned. they've been universal voices, and we've been able to bring some of these forward as concerns of small businesses. so, first of all, in this access to credit, are the regulators paying attention to making sure that guidance that's done at the top of the regulators is transferred all the way down to the regional regulators so that small businesses, banks serving small businesses don't get -- the pendulum doesn't go too far the other way? i will tell you that we are having constant conversations with our colleagues in the regulatory bodies here to make sure that they are focused on the needs of small business. that they do not get caught in

undue regulation or make sure that their banking regulation that comes down is properly -- the guidance is communicated, and fdic was very, very helpful in this, making sure that local and regional regulators understood what the guidance was to make sure small business loans didn't get classified that shouldn't. that's an ongoing process, and i pledge now. i pledge to lots of small businesses we're going to continue to have those conversations making sure that small banks, community banks and everybody is in the room with the regulators. that's something that across the administration we were very focused on. access to capital of critical. just quickly on health care for a second. i want to make sure that everybody knows some of the

benefits that are available. you mentioned a tax credit you didn't qualify for, but everybody else should take a look and see if they qualify for the health care tax credit. the other piece is that with the health care legislation in 2014 there are going to come marketplaces where insurance companies are bidding on the business of small businesses creating more opportunity for you to find a plan and a desire that works for you, but running a small business as you just described is an ongoing challenge and we want to be there whether it's for retirement planning. i think having a counselor look at your business, work with you maybe in the score world. ken, if you're here, somebody who has faced a retirement situation in a business to help you navigate those things. i know you have a terrific business, and we need to make it successful.

>> i'm neal kimball with the kimball companies, and we're an entrepreneurial success award recipient in the southeast. yesterday i was at boston university. my daughter graduated, and my wife and i tandem drove at 9:00 after all the festivities to be here this morning. we're excited about being here. it's great that she graduated and we have two out of the nest now. eric smith, google's executive chairman, i think he hit all students not only in the nose but all the business people and other practitioners in the audience of 20,000 people. he talked about technology as a tool and technology as a tool, you have to be brilliant and he says these young people are going to teach us more than we would know as people that are not as digitally native.

i wanted to throw this out as a question and potentially a challenge and an opportunity for the sba. is there a way that we could get people that are doing amazing things -- i know we have a social media that will tweet up tomorrow, but i think it's going to be even more important that we get people that are passionate about getting on board with technology as it relates not only to generations but marketing, pr, all the different things that really transform not only our businesses but our society. is there a way that the sba can convene a group where we can collaborate and talk and share best practices? i'm a serial entrepreneur in three ceo advisory groups. i think if we had something online with great, young thinkers and maybe old people to come up with great ideas could be very valuable. i'm throwing this out to the sba to do something creative like that. >> absolutely. it's a great idea. all of this, we're going to be

talking about it today. we have our sba community and sba.gov which is a perfect forum. there are activities actually already in this area, but what i want to say is this is -- all of this social media is very, very good news for small business. right? levels the playing field, allows us access and opportunity to very big markets in very targeted ways, highly cost-effective. you just need to find the way that's right for you, and it's all exploding so fast that it's hard to keep up. so we're going to take your recommendations on this forum, and we'll get people together in our community and see marine our community and i see marie nodding on this. we put it together with some of the things later on already occurring and really try to focus on this, because it's so good for small business.

>> i think years ago when i participated in a think tapping, this was health care specific when they were talking about technology and how they change the way health care is delivered using, for example, the smartphone and great activity between you and your provider. it was a fascinating lecture, and i was there as far as the mobile health side because the question was asked by the ceo of a large health care entity and said, what happens in ten years from now if 50% of all the work that we perform inside of a hospital is done outside of the hospital? things like different ways of you communicating having your heart monitor with you at all times through the smartphone, through home dialysis and things are starting to happen even through the things like mobile technology, mobile health and surgery that suddenly the dynamics have shift how do you respond to that? ed.

that's the entrepreneurial activity to look at the market segment. it's a major driver in all scenarios. thank you. >> i'm christie arselon. my husband and i recently launched a business this month, gourmet popcorn company here. we received invaluable support from the washington, d.c., small business development center in helping us put our business plan together and launch our business. the counselor there worked with us for over a year in the process. it's a wonderful program that we support. i'd love to hear a little bit more. one of the big issues we've been having is so much has been talked about access to capital, and we've seen the administration do a lot of things to help business owners, particularly find access to capital. one of the things not talked about is credit, and even though there's a lot of opportunity out there where you hear about a lot of money flowed through to banks or credit unions or even sba programs, one of the things not