3-d printing and regulations on connected cars and soft riding vehicles. next a panel on the development of tracking technology and it's use in disaster relief, finding lost air liners and people. this event was posted by the new america foundation, it's an hour and ten minutes. >> thank you very much. well, welcome, everybody, thanks for coming out. we're here to talk about technology and so many -- so

much of the time we tend to turn to technology to solve our problems. and we have gotten so good at it that a lot of times technology solves those problems before we really had a chance to think about whether the problems are really entirely problems or maybe there's something that we're losing in the process as well. maybe that thing that we solved also was beneficial to us in some ways. and so tonight, what we're going to talk about, the way that technology has made our lives better, maybe it has taken something away from our lives. my name is jeff wise, as you have heard, i'm a science journalist and i recently have been writing a lot about mh-370, a lot of people have been baffled by the case, because people say to me, if i lose my iphone, i can find that, how come we can't find this 200-foot

long plane with 239 people on board. how is that even possible? but before that, i was -- i've been very interested in the idea of being lost, it was a travel item originally. and i saw a lot of value in that sensation of being lost and so i'm on two parts of this question, and i think from our panelist, you'll see kind of a divide here, are we in favor of getting lost or are we against it? so let me introduce the panel that's here with us tonight. here we have wendy harmon, she is the director of information management and situation aal awareness for disaster services of the american red cross. and maybe she can tell us a little more about herself as we dive into this topic. next is clarence or dell who is research scientist,

alphabetically, i'm sure it stands for a lot. and martin post, he a veteran world traveller, wrote for many years for the travel column at the "new york times," and he's an expert at getting lost everywhere. and he also in fact did an eight-part series for the times about specifically trying to get lost. so he's in favor of getting lost. he's going to tell you how to do it. but anyway, so, maybe just to kick it -- because really people are fascinated about this topic, i don't want to monopolize the mike here, but getting lost, people say get lost, buddy, or, you know, lost at sea, it's a terrible problem. nobody wants to get lost. but there was kind of a positive

aspect to it. you think of the chuck baker song, let's get lost, or lost horizons there,'s a desire for a feeling of getting disconnected, to find yourself apart from the world you're normally connected to and feel obligated to. and in the last 120 years, say since the turn of the century, we find ourselves in a world in which we're all, any adult -- is presumed to -- not only instant communications access to the whole world, but they know where they are, they've got the gps right there in their pocket. and the authorities know where you are too, if you dial 911, they know where you are so they can come help you, so that's a great thing that you can get help wherever you are or wherever you need it. and here we open it up. and is there a problem in that? have we lost something in that we no longer venture out into the world with this question looming in the back of our brain.

where am i? am i going to be able to get back to where i started from? so maybe i could open this up and talk about some of the positive aspects of getting lost. how has -- so how do you help people who are lost? in what sort of situations? >> well, part of the mission of the red cross is really to reconnect family to each other after a disaster as happened. through the national rnc arm of the red cross, or here domestically, we have a whole system called safe and well, which after a disaster, we enkurj people to register themselves so friends and family can find them. how many of you know what google person finder is? that's something that google

came up with that's an entirely open system of checking and looking for people. ours is kind of like a legacy system that's antiquated but has all these safety measures in it so you have to actually know lots of things about a person before you can find them. >> how would this affect you or me. a tsunami hits in new york, and people get swept out to sea, is that the kind of situation you're talking about. >> that and being unexpectedly displaced and not having been at work and a disaster happens and you end up at a shelter or some other location. >> and your cell phone doesn't work? >> which often happens. >> katrina is where it happened? >> yes, and it happens in most significant disaster events where there are families that get separated from each other. >> is this a convenience or is

it life threatening? >> it's less about life threatening and more about much -- when you're feeling lost, you just want to reconnect with your family, so having the tools to be able to do that and i think honestly, it probably is more of a demand on is side of people looking for their lost people than it is the people who are lost. >> you know, i did research for an article about search and rescue, and 20 years ago, most search and rescue operations were initiated because someone hadn't shown up at the appointed time and place and their relatives or their friends called the search and rescue center and says joe blow wasn't here, can you go find him? nowadays, most search and rescue operations are initiated by the person who's lost. they call up and say, come find me, i'm in a canyon somewhere, i can't figure out write am. and i mean this is -- and part of compounding this problem is that because people have this power, this immense power in their possibility, they will go

off into the wilderness without having first looked at a map. so they kind of -- >> kind of overreliance. >> overreliance, overconfidence. maybe something you can talk about is the difference between information, like knowing that your phone is telling you to go north and then turn left after 300 yards, but to actually understand it, where you are, if you look at a map, you have to understand, okay, the lake is over here, the mountain is over here, i understand the environment. you don't have to have any understanding when you've got a phone. so being lost can take on a whole new meaning, because if you're lost on a map, at least you know what the map is. there was a case a few years back and this kind of thing has happened recurringly, where a couple got into their car, they wanted to go to vegas, they were in canada and they plugged in destination vegas and they said shortest route, instead of

fastest route. they went on logging roads and they wound up in a canyon and the guy went off and died. i forgot to ask you more about your sort of background, maybe you can tell us a little bit about what you do and how information and -- >> sure, sure. >> actually i owe kind of what i do in part to wendy, but i have been at cna, safety and security team for about five years now so we do a lot of work on disaster response and preparedness issues, we do a lot of work for fema, doj and some state and local governments. shortly after i got there in 2009, there was the haiti earthquake, that was the first time where it came into popular consciousness about the power of text messaging and these new technologies to aid folks of a disaster. so kind of since then, you know, i ran across, wendy had this

crisis data coffnference at the red cross, it was the first time you saw the technology gists come together with the first responders and you started loog at to the issues. since then i have been interested looking at the intersection of that space on a couple of levels, one is in terms of emergency responders, like the people who are charged with finding us if we get lost. how are they taking to these new technologies, right? so there's, as you say, you might make a phone call, when you're lost, but disasters as well, they did some great work on, you know, people sending out tweets or facebook posts after a zarlt. and i know the first earthquake i actually experienced was in virginia a couple of years ago and you couldn't get any texts or anything out. and i actually didn't know anything about earthquakes. so i checked out the twitter feed. >> there was an earthquake in

new york a couple of years ago and i was like what the heck was that. and a friend of mine 30 seconds ago had said earthquake. so in haiti, do people have cell phones at the density they have here? >> definitely. i think you see them in the developing world, if you will, as -- not smart phones actually, but phones, penetration is probably be more than america, i would venture, not smart phones, though, so text messaging becomes a very good way for folks to communicate all types of information, in terms of connecting after a disaster. people are putting this information out there so a lot of the work that i have been doing is understanding how can we use this information to actually understand people's behaviors better, but also understand kind of movements and how can emergency managers use that information to find people if you will after a disaster. there's been some, i started to do some work on a whole host of

contents with complications and research around that how can we use this data or crowd sourcing if you will for locating people in a disaster situation. >> we have a real life event here. i want to ask the audience, how many heard a screeching from their phone about 3:00 this afternoon. yeah? and a buzzing. i guess it can manifest in different ways, but this is an example of what we're talking about. this happened to me, i happened to have gotten any cell phone in los angeles 15 years ago, and i still have the area code 323. yet my phone was telling me about flash flooding in this area. so clearly they knew where i was. i don't know how accurately. but this is a great benefit, potentially a little bit weird and scary. you know, talking on the phone a couple of days ago, i asked him,

can they find -- if they're expecting some kind of natural disaster trouble in a certain area, they can find everyone who's in that area? you're saying yes? how accurate is that? >> pretty accurate. i don't know all to the technical specs for doing it. but it's all cell tower pings. so all the people that that cell tower is serving could get located. >> what about if they said everything with a cell phone in this campsite? >> i don't think so. >> as far as i know. >> we're talking about the incredible usefulness of saving lives and important things like that. but i do want to look at the nuances of this and the potential cost. do you travel, do you have a smart phone in your pocket at all times when you travel? you were telling me you were traveling for fun and for work. >> oh, yeah, who doesn't have a

smart phone in their possibility all t pocket all the time. but there's two kinds of travel, i travel with my family on vacation and it's practical to know how to get from point a to point b. we were at a pool party in suburban new jersey this weekend. and my wife and my kids wouldn't have appreciated it if i threw my cell phone out the window and tried to finding my way. we went out to ridgewood, is that the town? yeah, ridgewood, but then there's the travel for travel stories, and specifically the travel stories at the time was the getting lost series, where i decided that after years of sort of intensive attention that i had paid to all these new technologies on my phone, on the internet, that had sort of trained me in becoming a very astute and capable research

intended traveler, i was just higher than that stuff. and i kept thinking back to these great times earlier in my travels, when i was in my early 20s or when i was almost eight years old and i got lost in the amusement park in denmark rpgs when the world had seemed so much more -- >> were you terrify. >> getting lost when you're 7 years old is terrifying, but there's also a moment where you learn what you're capable of. you learn how you react in a situation that you're absolutely unprepared for. and how -- what you do with those really determines the course of your life in some way, it shows you who you are, it teaches you hopefully that you're capable of dealing with the situation. >> or you set out to intentionally get lost. >> yes. >> what was the lostest that you got?

>> oh. well i quickly realized that there were different ways of defining lostness. lostness is quickly -- well sort of getting lost series, what i would do is pick a destination and i would go there with no hotel reservation, no plans, no contacts, no guide book, no map, no looking at my phone, at google maps, just show up and be there for a week or so and see what happens. get off the plane and i really have no idea where i'm going to go or what i'm going to do. so what i realized, i would probably be getting lost on the basic level is that i have a really good sense of direction. i can look at the sun and know which direction i'm heading. >> every man thinks they have a great sense of direction. but you really do? >> it's pretty good. the first place i went was

tangier in morocco. there's all these twisty turny alleyways with no signs, and you theoretically don't know where you're going, but as i walked through the medina, i realized, oh, it's on a hill, and the hill slopes down toward the sea. if i'm going down hill i'm going towards the skae and if i'm going uphill, i'm going away from the sea. i kept trying to turn them off, to not think about where i was going. and one day, i met a young woman who was interning at this art center in tangier, and she wanted to take me to some far flung cafe. so all i did was talk to her and follow her. so i paid no attention. completely under her care. you know, and that was great. i sort of almost was capable of not realizing where i was. >> that's the key is not paying

attention, that's how you get lost. i grew up in a town where i left the town when i was 16 years 80. all i knew about driving around town was sitting in the passenger's seat. i new absolutely nothing about how to get around. and i think smart phones do something similarly. i want to ask you about your stuff, but i also want to ask wendy about, have you seen a downside in terms of disaster preparedness or emergency relief in terms of people being too dependent on their phones and lacking a kind of situational awareness? >> sure. as a little bit of background about me, i started to develop the location program at the red cross so i sort of had a front row seat to all these changes that have gone on since 2006. >> 2006 was when you started? >> was that myspace? >> myspace and blogs. yeah.

so i actually am a professional stalker for the american red cross. i read, you mean, i used to read 5,000 plus conversations about the organization every single day so i have a really good sense of how people feel about it. positively and negatively. but yeah, in that role, i was all about exploiting every single possibility for aiding people when they're in an emergency situation to have more resilience or have coping mechanisms and built a whole digital volunteer program where we actually invite the must be lick to get trained to actually provide emotional support people who are going through disaster situations so we tried to exploit the technology for the most positive reasons and now that i'm on the disaster program side, certainly our reservations arrange allowing -- not allowing, but like the trend of people could be oafly reliant on

their smart phones for things as simple as a telephone number or how to get down the street. >> to people drop their cell phone in the water and they don't know how to call their wife? >> and also there's a shift away from calling 911 to what you should do if you're in an emergency situation, there's stories that if you go to an event and hear a facebook person talk, saying these two teenaged girls fell in one of those street well, sewer well things, maybe they were in there and they didn't want their parents to know. but they posted something on face kbook that would come and get them. if you have friends that would do that. >> they didn't call their friends? >> yay. >> it was like a facebook posting, hey, if anyone's reading this, come and get me. >> did they do it as an event? >> i invite you -- >> i think to your point and you

were even saying you tried to get rid of those queues when you were out, just the technology becomes so reliant that we don't know how to pull in those queues anymore. i did it myself when i was with my sister in north carolina this weekend. and we're driving to a restaurant and it's only like five minutes from her place. she gets in her car and she punches in the gps co-order narn nants. so i think you become so relichblt on technology, that we just immunize ourselves from picking up on those clues. i don't know anybody's phone number by heart quite honestly anymore. you just go through the phone. but i think, kind of how that ties back to these emergency situations, the article that wendy sent to us, you mentioned in theory, we can call 911 from our cell phones and they can locate us. but the article was talking got in a d.c. apparently upwards of

90% of the calling actually don't have accurate locations, so you're spending this time on the phone in a disstressed situation where the operators haven't asked you well where are you located? >> is it the fault of the system or the phones? >> the carrier is supposed to provide this information right now. >> is this just checking the cell phone try angulation or there's a gps chip in the phone. >> a thing called stage two which is the gps information. i guess it's failing more frequently than -- >> when you buy a new phone, ever since some year recently, your phone is supposed to have this capability, but -- >> it's the system that's failing or the phone? >> it depends on how you define system or phone. so that's one of the things the

911 dispatchers, a "washington post" arabticle that was publisd last week, having a harder time, having increased instances of ptsd because they have to be on the phone with people who die because the emergenciy vehicle s searching around for them, because it's not using a cell phone to call 911, it's not as location accurate? >> are people not aware of where they are? all they know is they took a left? >> there's a language barrier, if you don't speak establish and the operator only speaks english, you can't tell where you r if you're calling a land line, it's automatically attached to a physical address. so those are just some of the struggles that we're having. also we were talking earlier, about the fact that the media, there's a new start up, and probably lots of them called

geophelia. you cannot tell people where you are. which is a draw back for us when we're looking for valuable actionable information. so some companies have come up with ways to capture, so you can actually draw a circle around the area that you're looking at and trying to finding fall information of people affected in that zone and we were going to try it out and they were saying, actually only 3% of people or something like that at that time have geo location turned on. so you're getting 3% and maybe you advocate that everybody turns on their geo location. i was like that feels a little weird. i'm not sure i want to be responsible for people getting kidnapped or murdered.

>> we have this kind of dual way of thinking about privacy and people knowing where we are. on the one hand, people seem to post all kinds of crazy stuff about them on facebook. and yet when facebook changes the settings where they are more permissive automatically, people get real bent out of shape about that. when i wanted to ask you, when you published this in the "new york times," how did people respond to it? did they say yeah, i feel that too, i just want to get lost. >> there were people who say oh, my god, why would you ever want to get lost? it sounds terrible, why would you ever want to do this? and other people get it, this is the path to discovery, putting yourself in a place where you don't know what you're going to do next and that's where actually everything really starts in terms of having a great experience. >> so i imagine it's kind of probably a tiny bit worrying to people who have willingly put themselves in that uncomfortable

place where -- >> i think it's a minority of one. i have not met people who want to do the extreme things that i was doing, putting it all the way. but i was doing that to sort of, you know, telling people, you could do this, you could get rid of everything that we developed in the last 20 years and still have a meaningful, enjoyable kind of experience. if i can get people to put their phones away for a while, to not use gps and to learn to rely on themselves, to learn the queues of the sun or understanding smells on the wingd. like a boy scout. i don't havefully training in this other than just having been around. if i can get people to do that more, then i think people are going to have a better time traveling. >> yeah. yeah. >> i want people to be able to ignore me, i want to put myself out of business as a travel writer. people don't need to read other

people to find out where to go and what to do. figure this stuff out yourself. >> just go out and o'there atheg it. >> but you had people getting lost intentionally while you had this thing in your pocket, you could always make that emergency call. so in this day and age, you can go -- and people do all kinds of crazy adventures. which is dangerous except for the fact that they have got this emergency satellite transmitter. so you can have an emergency exit from your getting lost. so it's not quite the -- >> i used it once. >> did you? >> that was probably the most lost that i got. >> what was the most lost you got. >> i was in chongqing, and it's a huge megacity. it's about half the size of

switzer land technically, with 33 million or 34 million people. and it's like if you -- if you expan expanded san francisco. a couple of hills, bridges, construction and tens of millions of chinese migrants down the middle of it. i showed up and had a fantastic afternoon and had to find a hotel. and i found the closest place that seemed okay and it just turned out to be miserable. it was like rich businessmen and their prostitutes playing all night. and i was trying to find people to hang out with, not at the hotel, but in the sort of bar section of the city, and all the bars were just loud, expensive places where you couldn't speak to anyone. it was just miserable.

and i was on a bus to pick up a suitcase that i had left at a locker at the airport. i was like i just can't take this anymore. this is going to be a total failure, i can't connect with anyone here, what the hell am i going to do? and i realized that i had made these rules for myself and that i could break the rules. you know, and so i went on my phone and i looked up, i figured if i want to meet people in this city of, you know, 34 million people. i should go to a hostel. and is i googled h -- hostels. just as soon as they finished building it, nobody knows where anything is, it's a total chaotic place. >> did you feel disappointed or

did you feel liberated? ? >> both. i had broken these great rules that i made for myself but i also ended up making great friends. so these things are useful. google came to my rescue at that point. i probably would have booked a flight to hong kong and gone to hang out with people here. but instead i went to this hostel and met some great friends there. there's some interesting -- i would love to open it up to the audience just a little bit early, because i feel like you all look intelligent, probably more intelligent than me, probably ask better questions than me. but i would like to invite wendy and clarence to chime in, is there anything to do --

>> i would say maybe have a conversation about this. when i got invited to this panel, a, why am i invited to it? but one of the first things that came to my mind was this little darko challenge in 2011. but it was called the red balloon challenge. and so they put up ten red balloons around the country, and there was a $40,000 prize for the first 20 to locate the exact location of these balloons. and so they gave a date for it and it was really for contest tantss to see the ability of crowd sources and the ability of the media to help find these objects. so there was a team from mit that endeded up wimpbing, they found about nine hours in the scheme they set up was this social incentive scheme. so the person who found the balloon goat like $2,000.

>> so these balloons went droifting across the united states, they landed, each one landed in somebody's yard or in the middle of a street, so each balloon would only be seen by one or two or possibly no people. so how do you connect to nine random people within a matter of hours? >> right, yeah, so they prepositioned these ten balloons all across the united states. so there were only a few people in a particular space. so they set up the scheme, 2,000 for the person who foundo found it. $1,000 for the person who referred the person who found it. so they found these balloons in about nine hours. >> so the financial incentives are causing people to put up postings on their facebook page, saying hey all my friends, if you see a red balloon, repost this. >> right. >> and it was kind of creating this trees of connecttivity. >> exactly. so that worked pretty well. one of the things that came from

that is that there was actually a lot of gamesmanship within it. there was a lot of disinformation that was out there. so that's another piece that consider within it. so there was all these teams competing for $40 thooirks. one example may be a terrorist situation, where if we're trying to location bombers, locate victims, i think there was an example in mumbai, where disinformation was intentionally put out there. a few years later the state department actually ran a similar campaign, it was called tag, and the idea was to find five individuals, who are now moving targets across the world. it was the guy who was on that previous mit team. but they won again, but they only had to finding three out of five people. >> where's that guy now? >> i don't know. >> but in that situation, it was -- i just think that type of stuff is interesting in terms of this kind of check tiff action,

the ability to narrow in on folks in a really fast way. >> so for me or the red cross, the golden ticket is resilience, so it turns out that being lost is probably a really fine balance between being resilient or not resilient. one of the key indicators of resiliency or ability to cope with the unexpected is how connected you are to your community achkd your neighbors, it's not about how much water you have in your closet or how your emergencies preparedness kit, although you still have them. it's really how well connected are you? and so we want to do as much as we can as an organization to say we're developing all of these aps and really encouraging that connection, but also on the other side, you know, cautioning, actually you should memorize a few phone numbers, you should be able to live and be resilient without access to

technology, if that's the situation you find yourself in. so that you can cope very well with that situation too. and so i think it's a fine balance that has all sorts of pros and cons. >> do you think there's a negative correlation between people who stockpile -- and people who are connect in the. >> preppers are, that's one of the struggles that we want, because that's not an aspiration, nobody wants to be like the crazy stockpiler. i don't want to be that either, i actually enjoy being lost and all that jazz. but i think, yeah, there is a negative correlation to being prepared. and so, that's just my two cents is that be connected where we can be connected and know how to live without being connected if you're not. >> and before i open up, is there advice that you would

offer -- let me -- you can offer a piece of advice achkd this is how to survive. what would you have? i mean what would you have to encourage people to do? >> so actually one of the easiest things you can do is connect with the emergency management and police accidents, just in case anything would happen, then you have access to those fools and they're at your fingertips. download the red cross apps. >> what apps does to red cross have? >> we have lots of them. it's hazard specific. if you're in a tornado, we have lots of tips of what to do in that scenario. yeah, just having that connected community, so i'll give you one quick example, which is actually in tornadoes now, hundreds of times i have been sitting there while a tornado sirens are going

off across the midwest for example and i'll start to see literally thousands of people use the hash tag bathtub, because they're all sitting in their bathtub right next to each other and feeling really alone. one of the things we have done to start connecting them to each other saying you're not really alone, if you do these three things, and you stay in that the batht bathtub, you're doing all the things you need too do in that moment. but after the tornado goes through, sometimes the connect tift is not there anymore. so being able to reach out in that time of need and maybe you would prefr to be able to reach out after the tornado is through, but if you can't, knowing exactly what to do and how to handle it. >> clarence? >> i like this idea of, i'm actually going to go into what you said. i like the idea of getting lost in your own city. and so kind of beyond using the international stuff, back to

this piece of like, don't necessarily just hop in your car and pull out your phone to figure out the story. when i first moved to atlanta, i remember distinctly getting in my car and just spend like an hooir driving around the city, not really having a destination in mind just getting a lay of the land and i did not do that when i came to d.c., and now erely on the phone. knowing the lay of the land, where you're at. >> or just where the high ground is. >> look at that, seriously? no way. >> flash flood warning. >> everybody stay put. have another glass. >> check local media. >> wow. >> with that, i feel like you have maybe -- >> i was supposed to be giving advice about getting lost and not getting lost. i mean follow your own curiosity, one of the things that i do, just driving around

randomly and exploring is, i -- if i'm curious about what's down that street, i will go down that street, if i want to know what's in that shop, if i want to know who that strange person is in a foreign city, go and ask them. you know, it's sort of getting over yourself, part of breaking free of the reliance on the smart phone and guides and as far as travel writer, is a shyness factor, being willing to just go and talk, put yourself out there. >> i think social media has enabled a new kind of travel, we're talking about interviewing and all the different ways that you can find yourself trusting strangers who before you might never have had any contact with. and it's always easy to go to the holiday inn express. but because of these forms of media, it seems -- i agree with matt, i think we have very similar travel philosophies and we come into the world that's full of mysteries and the two

sources of mystery are first the world, we don't know what's in the world, and secondly, we don't know what's in ourselves, and it's only when you go out into the world and finding yourself dealing with situations that you have never encountered before that you realize. i do feel that we live in a world that everything can be found out before hand, everything can be planned before hand, we're very efficient. we're never surprised by ourselves. but having said that, you know, it's a little early, but i would love to open up the floor. we have a procedure here where there's a mike and we have a -- and we have a mike bearer who will -- so if anybody has -- okay. >> hi, i have one question and it seems that it's very focused on being not lost, having power actually. so in the moment, we like

suddenly there was no power, you row lied on your cell phone until it died and i knew where it was, but i think the catastrophe is basically the limit, and instinct tiffly, i would fully agree with you about the importance of learning how to orient yourself to know where you are and to be very conscious about where you are and the connection to your environment to me is the most important. maybe i just belong to a different generation. >> i think everyone who's above the age of 12 feels like they're in a different generation. but it's a really interesting point. one of which, in disasters now, people -- you know, you go ten hours or whatever, your cell phone hasn't been charged, you're all of a sudden helpless, you don't know how to do anything anymore, is that a problem? >> yes, i think we're preparing to see it more frequently.

and on the sort of meeting needs side, almost as important as food and water and shelter now is access to information. so we have shifted our offerings a little bit to make sure is that -- or at least try to make sure that we're able to provide real-time information or even work with telecome and other kinds of companies to ensure that we're getting those infrastructures about the power and connectivity back up as quickly as we can. certainly the red cross isn't taking credit for that, but the whole emergency management community, that's one of the shifts that the 21st century has brought that people need that almost as much as they need water. >> wow. so this is part of the emergency preparedness, making sure that people don't have to live without their cell phones? that's when the crisis goes ballistic. >> can i ask a question? >> sure. >> elderly people who don't have

cell phones, who are perhaps just not even going to look on the internet anyway, how do you reach out to them? how do you not -- how do you avoid neglecting them in a disaster? >> the technology stuff is all fairly supplemental to the core thing we do as a response organization, the same way that it has always been done. but when you're an elderly person, i have heard of lots of neighborhood groups preparing by saying, the woman on the corner whose wheelchair bound is our meeting point. so wherever she is, that's where we're going to go huddle around, and make sure she's okay because she's the most vulnerable one. it's sort of up to your resilience is very much dependent on your connection to your neighbors if you're not

technologically literal. >> i feel like my parents are more on e-mail than anybody. i don't know anybody who doesn't have a cell phofoephone at all. >> i think it's a dwindling minority. >> the malaysian airliner tragedy really struck home for me. i actually lived in sri lanka for several years and used to look south out toward the indian ocean and looking out -- people ever knew just how remote that stretch where they think the jet went down. and not only remote in terms of how far apart, you know, it was from land mass, but also how

really gnarly those oceanic conditions and even the sea floor topography, we're talking 15,000 feet deep with huge canyons and mountains. and it led me to think that is this going to be a catalyst for somehow reviving school curriculaaround geography and particularly maritime geography. really pretty educated people were pretty clue lts and like you said, at the beginning, people kind of being indignant, how could that plane be lost. i could find my iphone in a jet liner that big. but we're talking about land and oceanic, just huge amounts of space that just are fathomless and wide and just thinking, you know, cnn, did you get any kind of inquiries from people, you know, looking at developing some kind of educational program around that? >> i mean, you raise a great

point. i mean this plane chose the worst place or the best place, i suppose, it's how you look at it. >> you couldn't calculate a better place to purposely lose that thing? >> no. >> i think that's why -- >> no, i mean and we know -- and there have been a lot of calls, there's been a lot of calls, not for education, that we should change the air traffic system, that we should mandate changes to the equipment that planes carry and the procedures that they follow. and unfortunately, we still have no idea why this plane went missing and so it's hard to figure out how you should make sure it doesn't happen again, because we don't know what happened, we don't have a single scrap of evidence. the entire -- for those who maybe have lost interest and aren't following it as heavily as i am. but the authorities recently announced that they're going to spend what they expect to be at least a year first mapping this very remote seabed and then

scanning it with sonars and other kinds of equipment, based on entirely one -- well, it's seven pieces of electronic data that were obtained from these satellite communications transmissions. of which amount to parts per billion of a frequency shift. and i have been spending a lot of the last few weeks in communication with these experts, independent experts who are scattered around the world, trying to make sense of how does the frequency shift relate to the timing data that creates the frequency arks, that gets a little bit foreign really quick, if you're not really into it. but the point is, it doesn't really match up very well. so the assumption had been at one point that the plane diverted it's course to beijing and it went west and it was lost from malaysian radar, and then

after that it turned south to some point in this mysterious ill mapped ocean. it turns out that that doesn't work, the electronic data doesn't support that. somehow either the plane circled for 50-odd minutes or it land e and took off again, or it didn't even do that and it went south and we don't know why. the mystery is as baffling as ever. i'm kind of rambling here. but people don't understand how easy it is still to get lost in this world. if you have ever driven from coast to coast, done that a couple of times, the country is big, and imagine just you're driving, imagine an endless nebraska, nothing after nothing after nothing. and it's winter down there, it's thousands of miles from the nearest port. i mean it's insane. and, yeah, no, nobody's -- and

nobody called for for geographic education. better gps maybe. but great question. thank you. >> i do wonder if you're in like open street map movement of sort of digital volunteers mapping third world places that aren't well mapped, unlike the united states, i wonder if there will be an emergence of open ocean mapping. >> wouldn't it be cool? ultimately if you roll forward 100 years, you could have a google street view of anywhere. you could be at the bottom of the ocean, if this plane is at the bottom of the indian ocean, probably it's going to be like 2348, some google robot is going to be looking around at some point. but maybe that would be really sad, i take a kind of comfort in knowing that there is some mountain lurking in the eternal

darkness of the southern indian ocean. i like to have some mysteries, it's a little bit scary to me that everything was in a gait that base. >> if everything was left to discovery. >> so let's open it up again, does anybody -- how about over here? >> i'm curious in your if you could talk about how gender factors in to getting lost? the consequences of it, and the ability to do so. uhhh, i will start. i am a guy wandering the world. i guess i have less to fear about getting lost. winding up in a strange place than women might. but, that is a ridiculous thing to say. i have met so many women in my travels, off doing crazy,

strange things in parts of the world. they do that. women who hitch hike across turkey, women who drive land rovers on their own. ru limited in some ways by how you think ru limited. >> what about in terms of getting messages out to people. we all know, i would much rather drive around in a circle for an hour, than to stop to ask where i went wrong. >> i don't have great insight into this. i don't think about the gender divide when it comes to getting lost. completely uneducated pontificating here. women are probably make up much more than half of the followers of the red cross on face book, anyway.

they seem to be the ones much more interested in connecting with this safety or community than men are at a broad glance. that could have ramifications in being lost or getting lost. >> do you do demographic targeting? on facebook, not as much on twitter. here is information for women, 25 to 45. >> we do some of that i am not sure i have that much intelligence translatable about it right here. >> so we don't know. >> how about this gentleman here? >> thanks, i am mark. i live in new york, i am scottish. i have travelled a fair bit. i am intrigued of the title, the future of getting lost. i wondered if it is more of the future of serendipity.

the further technology takes it us, it doesn't lose our fallibility as human beings. i got hopelessly lost using gps. we don't pay attention. we don't react fast enough. what is interesting, when you talked about, serendipity, meeting people. if you are connected, not connected, is where technology, using the sun, traveling through the whatever it is, a map. you meet people. through happen-chance. i think that is interesting, rather than the idea of getting lost. >> one of the great words i like about the word, lost, getting lost. all the english language phrases that love the word, getting lost. you are lost. you get lost. you get lost in a moment. there are ways of getting lost

lends itself to serendipity. i have been involved in this project, bon apetite, a recipe, developing chef watson. you give it, it has been trained on the recipes, you give it an ingredient, a theme, tucome up with ingredient combinations and recipes. >> it doesn't actually make it. >> that is the thing. it is an amazing technology that finds things for you that you otherwise would not have imagined for yourself. then, it is up to you to cook it. to figure out, to follow the directions or not follow the directions. >> like spottivy. there are music services that help you to discover things. it does come down to, actually doing it yourself. following the directions, not following the directions.

meeting people, not meeting people. what happens then is up to us. to pay attention, not pay attention, to what they are it willing us. >> i love the word serendipity. >> where serendipity comes from, the sands of serendip. a place in the mideast that doesn't exist that is where we get serendipity. >> that is great to know. >> how about here. >> i don't understand how the 200 girls in africa has been lost for three months, nobody can find them. the people who used them are using technology. i don't know why they can't be found. >> that is a great question.

the problem, where it is a remote part of nige rmria. >> the milassian airline hysteria. and coney 2012. the massive campaign we have

seen in terms of on-line activism. all the eyes now focused, the premise was, make coney famous t will lead to capture. coney is still out there. we haven't found most of these girls. there are, as we said, limits to you know, what technology can do. right, especially if you have people trying to e, vade. >> basic human connections, if the 200 girls will be found because someone informs on them, and tells the authorities where the girls are. someone decides to do something about it. it was like bin laden. >> didn't they track someone's cell phone. >> it was finding the courier. once they had the courier, it is about using, actually

speaking to people. not texting them. >> i went camping, went to the bathroom during the night. didn't bring my phone. got so lost. you learn a lot about yourself when you get lost. >> haven't been to the bathroom since then. >> i am alive still. a question between, nature and urban, getting lost. do you have a different mindset, philosophy, when you get lost in nature and lost in a city? >> when my wife would have been upset, editer would be upset. i didn't want, it is easy to get

lost in the wilderness it is easy. i wanted to get lost in places where it was sort of hard to do that. part of that was, i went the hardest place to get lost for me was a place i had already been before. i tried to get lost in paris. i have been there a half dozen times for various extended trips. try to get lost in a place you have walked across, it is harder to do than getting lost in the desert or woods. i wouldn't recommend getting lost in the desert or the woods. i don't want anyone to die, get eaten by bears. >> when it comes to getting lost in the wilderness, the first is not knowing where you r the second part is thinking you know where you are.

there is a part of search and rescue called lost person behavior. people can act in strange ways when they are lost. you might see a lake, and you think it is that lake, you passed two miles back. this one had a boat, this one didn't. you think, maybe someone bought a boat. accidents in north american mountaineering t had people got lost, came to a stream, and they convince themselves it must be the stream that leads to the camp. their camp is uphill, basically, they manage to convince themselves for some reason, the river was flowing uphill. they didn't know why. it had to be, the camp had to be there. and i think that is the kind of when you are lost and you often find yourself in this situation, where like, i know a, i know b,

these things are mutually impossible. you find yourself, that is when the stomach sinks. that is when you know, oh, boy. my confidence is now waining, i -- there is a moment that comes, i don't know if it happens in the city. when ru in the woods, you have a sense, i think i know where i am. oh, boy, this isn't where i thought i was. >> it was miserable most of the time. he had a good sense of his emotional balance, completely lost in the woods, the desert or south seas. it was terrible. he -- it was a great counter example. doing stupid things.

he knew, he would explain them to the camera. he was good in that sense. he wasn't as cute, didn't have a sexy british accent. but he didn't last but he survived. >> we have time for one more. front row seat gets it. >> yeah. something i like to do from time to time, is go on to google street view, and find an obscure road somewhere, in some continent that i will never go to, and virtually drive around there. just for whatever reason. i wanted to get your feelings of virtually finding yourself in a completely unknown places from the comfort of your own home. how it compares to getting lost?

>> i read a traveller story, virtual stay-ications. it is fun. i mean, it is amazing that you can see these corners of the earth. on google street view, google earth. >> can you be underwater, on an ice cap. it is not a substitute for the real thing it you can go make coffee. >> i was in pennsylvania recently, i like when i was feeling paranoid to go and look at that weird turn, bear left. what does it mean? am i going straight or left. can you put yourself in that before that intersection and see what it looks like. you get that weird feeling, you are at this weird road, i feel like i have been here before. >> that is where weird guy in

the red flannel shirt, still there. waiting for you. it is weird, too. probably noticed, you are here, it is summer time. then you go two feet further, it is winter. well, let's see, it is 7:44. should we pull one more out of the crowd? see if we can get flum oxed. from the back. >> with all the talk of using technolo technology, and i guess, was that me, i guess we have technology for everything. literally for everything. now, i think that people around my age in the 20s are starting to go back to basics, a bit. the hipster movement or something like that it seems ridiculous, and seems like a fad. do you think we are reaching a plateau of how much we integrate

our lives with technology or a path of no return. are we going to do microchips or will we try to find ourselves in places where we don't know where we are. being prepared without having to google everything? or too far integrated? >> i will jump on this. i completely agree. guys wandering around williamsberg with handle bar mustaches, i think we are all feeling the same kind of nostalgia. google street view all the time. >> we are at an exciting time, in my lifetime, we have gone from i remember being fascinated with the phone in the car.

to you know, getting mu first, to beepers, then, we would do that, upside down text on the beepers, really, in a fascinating time we don't know where we are head. we are figuring it out. i sympathize with that i find myself, i often get yelled at by my girl friend and others, put the phone down. i don't know to what extent. we may find some e, kwi librium. the more we use them, the more they figure out how to make the product more addictive. i think it will be, as much as we may have that desire, we mate find out 70 years from now, they

are like cigarettes, everybody was doing t eventually, you learn, grandma, put the cigarette down. it is a fascinating question. i don't know where it will end up at. i think we are in this very kind of like exciting times right now. we will find some e, kquilibriu. >> your consumerism, whatever else you may be doing. i talk to people about the idea of the punk kids created straight edge, where they don't drink or use drugs any of that stuff. waiting for the technology straight edge movement. maybe it is here. it will be an interesting

dichotomy to watch people try to hold to that feeling of ser serendipity without technology. >> you can't escape it. the maker stuff is great. i think there is a ton of people in their 20s who are returning to print media. who want to have something to hold. that is in opposition to the overwhelming 95.99% of the rest of the world that is hurtling toward technology. we will have devices in our clothes, not every week, your jacket, that you play music, know where you are. able to give you status updates

on the wrist of your sleeve. it will happen fast, faster than anyone expects us to. >> it will be so ubiquitous. it will be the same as getting a custom made suit, instead of just getting what is available everywhere. every gap and old navy, and forever 21 is selling stuff with technology integrated into it. everything, everywhere. >> the final word. both of you hit on something interesting, the technology is not just a desire of connectedness it is about optmyselfing experiences. it made us all hyperaware of what everyone else is doing, previously done, there was an article, i think it was in new

york. looking at trying to figure out, i don't know if it was true. it made sense, it was like, why, they have been trying to optmyself their serviop optimmize service, we sit down at our phones, we go to yelp, what is the best thing to order here. it is the same way with travel. i am going to spain, i am going to barcelona. two, three restaurants that i have to visit while i am here, for fear of missing out on those moments, where you may find something else someone else hasn't done yet that is another piece of it. it is like, fit bit, optimmizing my steps, should i take two or three more before i go to sleep?

it is a hard thing to try to put out of your mind. we are brought up in this world to be the best. striving. technologies enable that as much as we want to go back a bit. i feel the same. >> i can't top that. i think clarrence summed it up as well as it can be. let's call it good. thank you all for coming. a great pleasure. thank you.

[ applause ] our focus is on small drones, we will talk about the enterprise as well, this is an area that is changes by the day with amazing potential. i was thinking, as we were getting started, you look at some the thing that is we have seen from drone cameras in the past, just this year. you know, it has given the world remarkable footage of the demstrakzs in tie land. the grass hopper rocket, taking off and landing. we have seen amazon showing their vision for how packages may be delivered in the future. as you see on the screens over dinner, remarkable footage of

the world around us, showing us unique ways to view the world. of course, you have all experienced probably likely for most of us, dronie, the latest fads, probably will be old news taken by eric, one of the best drone photographs, only just getting started on the drone journey. let's get going n typical churchill fashion, we will start with chris. >> i am chris anderson, co of robotibs, the editer of wired magazine for over a decade. how i went from the editer of a magazine to a co of anary space company is a story we will probably end up talking about. back in the media days, i didn't have to run my own factory, now i do. that is the hard part.

the fun part, we get to put cameras in the air, and open up imageing and dig data. >> i am eric chang, director of images. i have a consumer science degree, that fell off to my parent's dismay, ended up doing underuar photographer, and publishing, recently, i have been sucked back into technology. here i am. >> i have been in drone space for ten years, being at m. i t., then at boeing, then, working on helicopter system, was brief ly an airline pilot. flying the otter, and started to address problems, in developing

a drone for a targeted application, we build a platform, the platform is hardware, software, and cloud services, power drones and enable them to be developed by power companies. one thing we don't do is build the drones ourselves. >> i am christian sands, founder of sky catch. we build drones to for collecting data. use the roberts to collect data over the job sites, our goal is to help all the companies with logistics, help them optmyself safety, and very thankful to be here with you guys. >> that is great. thank you.

they did jobs, dirty or dangerous, these two are both robots, intelligent, compared to where things were a few decades.

>> what is going on with the processors, essentially, running the batteries, the radios, because the economies, the apples and the googles of the world, these components just put in different packages, can do thing that is were impossible ten years ago, and a million dollars what are the advances that you have seen, enable you to do the footage we have seen tonight. >> to be stable in space, it is something that photographers have been looking for for a long time. everybody who has had a go pro in the past, they can get that hero shot of themselves doing something that they think will make them look cool. you know, this is the extension, you let go of the pole, the

camera falls away. as we sit here today, every week, there is a new development out, or a new company, so, for the creative pursuits, these things are opening up something that we couldn't, we dreamed about. i was going to say, we couldn't have dreamed about them. i dreamed them about, if only one on that, all of human history, we have been stuck, our perspective is stuck at eye level. for the first time in history, we can see the world the way the birds do. without having to be in the air. without having the skill of flying something. cameras can be positioned in space. now that i -- you have the boom of a speilberg for free, what are you going to do with it. >> you are obviously attacking

the space center in a different way. as we look at that arc, why are you going after the space ru going after specifically? >> photographer is i am excited about it. we believe that drones will be used from aeg to infrastructure, inspecting power lines, bridges, oil, natural gas, land management, antipoaching operations, some of which we are involved in now. to address such a wide variety of applications, you need a platform. companies aren't leverages a that they can't extend in hardware and software, not having to develop all of that themselves. they can focus on the pieces of hardware and software, meant to be differentiated for the application. that is what we are building. >> and christian, you are

addressing a number of challenges in the space. specifically, battery technology, is one that you are doing unique things around. can you talk to us about that? >> our strategy, or our vision is not as exciting as some of the stuff, filming kite surfers, all that stuff. we work with construction people. early days to try to figure out how to make their jobs more efficient. more productive. so, early days, i spent a lot of time on the field. trying to figure out if this is useful for them it after a lock the weeks and months, i discover that it was you know, you know, ran into a couple of people. one superintendent, once said, he is like, at any given point, there is it at least 100 questions in people's heads that can be answered by seeing something. if they see it, they can answer that t move forward. basically, what he was saying, i

can shave days off construction. millions of dollars, that is really what motivated me to start the company, and sky catch. our biggest challenge today in technology, we are solving with the partners, is basically, completely automating, making it fully autonomous, when it lands, swaps a battery, swaps data to the cloud, so ru not involved in the process. >> how long can a drone fly for on a battery? >> we spent a lot of time optmyselfing the chart, how much electricity was sent out to the motors, optmyselfed the drops for the size, the props the motors, we get 35, 40 minutes with high wind time in the air. our average missions are about five to ten minutes and cover a large amount of area. so, you know, the idea behind

doing a swapping of batteries, batteries haven't e, volved in ages, won't e, volve any time soon. some of the companies doing interesting things with batteries have not been tested there. are batteries that last longer that 45 minutes, they have not gone through the rigorous tests to make sure the battery is safe. most of us are buying batteries that are thoroughly tested by great companies, mass produced for hobbyists. >> battery technology is being addressed. as you look out over the next few years, the pace of development seems to be so rapid. can't get my mind around what it will be like two years from now. what you are looking at as the next wave of developments that will enable cases with drones, chris? >> this weekend, three follow-me projects lost.

two on kick start, one on ours. follow-me s the drone follows you, biking, running, skiing, whatever, the drone stays 30 feet back and up, keeps the camera focused on you, gets that perfect hollywood view. that on one level that is you exactly what the youtube generation wants. incredibly complex gps, image recognition, posts. smoting you, and trying to figure out what right angle is. this is the kind of stuff that was science fiction, this is thedroid you were looking for. this was just this weekend. three projects that launched. one of them raised a half a million in a day. all based on that platform. so, that was just today.

tomorrow, this mapping function, what christian is doing, a notion of construction, arguably the number two industry, agriculture is the number one. what this 300 copter can do, is a one button mapper. he does circles around the construction site. gets sent to the cloud n this case, and creates the 3-d. model, snapped on to the cad model. it is happening every day in automaticed fashion, now you get, you are the client. you want to know what is going on the construction site or watch on the cloud. watch your building, snapped on to the very cad model that you approved. watching it build up. digitized, perfectly aligned there.

is no b.s. you have ground truth or air truth, if you will. that is a $300 copter, imagine another five years. >> you are talking about technology underneath or on the drone. ru not talking about the drone itself. in terms of the mechanics, we will see more development there, or have we reached -- >> we talk, the model is from the camera to the cloud. go pro. eric, more highly controlled. we are bringing the sensors, the smart phones, the camera, the control the cloud, and big data. and huge render farms.

the point, the drone itself is a vektdor to capture data and transmit it to the cloud where sense is made of it. >> where do you think the world is heading? >> the internet enabled it, we are sharing the data through it internet. everything came at the same time. going back to what chris said, a lot of it came from the smart phones. allowing the pieces to be affordable. >> it is already on instagram. if you find it under eric, you can obviously, retweet it. the piece dividend, the software, and open sourcing the hardware discips n speaking to tuall. in separate companies, you seem

to be collaborating around the common designs. >> that is probably one area i have a different perspective. the open source projects are exciting. it is what got myself into this space to some degree. a lot of people on our team. the number of applications broaden. and deployed above people's homes, i think safety and reliability will bottom, all they are building is developing the apps themselves t less around getting in to and modifying the android kernel if you will.

>> i know you have been using some of this. >> i am using three robotics source. making modifications to make it fully autonomous. we had to make modifications, and vast community of people. it is easy to get access the different source code. we couldn't afford to do our company and work on auto-pilot. lenox is the most secure operating system there. is a reason it runs on lenox and not windows, i brought up this here for a reason. this isn't ours this is a

chinese drone made to hobby king. they improved it. it is a dirivative design. they improved upon it. we have 20 years of open sauce importance. if you are using chrome, lin ox, you get it. open innovation, with all bugs are shallow. i think this is proven, this is the we have the drones out there, if you would rather have something cheaper. looks like a phantom it works great. we did nothing to make it happen. the world used it. >> all of us, outside, seeing the drone, and the mapping exercise, i was slightly

stunned. you guys are the professionals, i know there are people here in the space. it takes a while to learn to you those pilot these things, how different it is to learn to fly and control them. ? >> do you know how to push a button? eric and then. >> how most people are using them today. they are manually piloted. they do hoover by themselves. the drekds we are guy will them are not throttle up it is go up. high level instructions, we will watch it back move higher and higher, as the neck neckatology improved it is easy to put one in the air and do something

simple. if you are aren't very careful, metic louse, you have a goal. know how to get there. if you maybe you race motorcycles on the weekend. you may end up crash one of these. if you are piloting it for creative purposes, ru moving the camera around in space. you need to have right now, you need to have feedback, the controls to respond in a way that lets you feel connected to the device. i have flown it without using the radio. it goes there and comes back. while it goes there, i am controlling the camera, trying to be creative in that way. there is always going to be that component, in the creative space, of someone is directing the sensors around in an interesting way. the autonomy, there is always

going to be tied to some amount of manual introduction. that could be programmed n i could imagine a director telling it where to go, having someone else push the button. do it 20 times, i think it is a complicated question. they are easy to use, to do something with them takes a bit of skill. >> autonomous approach. our focus has always been the data. we are using the tools to get the data fast. retreat it fast, be able to alocate the robots, they are bad. hot. most of our projects, if you go to the client sights are not very interesting, mine is in the

middle of the desert it is extreme let valuable to where they usually send people on top of them. in terms of our technology, we used to tell investors, in a world where you have no bikes, we basically have photographers that need to go around a construction site, we created a bil to get on it and go around. our focus is not the bike t is the data coming back to us. we mixed, you know, creating the wheels and christ's products r our -- chris's products.

>> how safe and reliable the systems are. you look at people and companies who operated these for hundreds of thousands of flight hour, all of that is in the military. a significant portion of their losses are all related to pilot and operator error. as we develop the software to make the aircraft autonomous, and put things in forced work flows in place, there is someone who can check and ched oo make sure it is a mission, and someone different will pralt the vehicle, driving hitting go, and datda processing, and analystics and insights may happen differently. as part of the cloud, i think a lot of that will be part of what makes these systems more safe and reliable to operate. as well as seeing a void. in development, the allegor

rhythms, taking into account where the other vehicles are located, cooperative or noncooperative, all areas that we are working on development. >> that is something that is in everybody's mind. how to solve that official without using power. >> your colleagues are doing something there. ru going to introduce them? >> i am not going to pitch it tonight. >> if you poke around. you will see cameras. >> there is some interesting demos, examples of what we are working with a variety of different topics. turning back to the topic. i look at control like that i don't know how it works. are we going to have to get certified? is this getting a license to

drive a car? >> i used to fly fix a wing. i was certified. you have to pay. all of you today, it is kind of gone away. you can just fly them yourself. you don't have to have a certification, you used to have to be in a certain spot to fly. in terms of the faa, i think they should establish a certification, where you say in a year from now, if you want to run a business, fly drones, it will keep people away from doing crazy things. >> we should expect that they will be looking for which is one, certification at the level of a director of operation says, at a company that is operating droens. this is a person experience

before the drone takes off. maintenance of the vehicles, putting the right processies in place. ensures it is a save and re -- safe, and the operators of the vehicles, they will need to be even if it is the same of the aircraft is fully autonomous. somebody will be the responsible party for operating aircraft in a certain area. the other interested party is insurance companies, 1 in 50, 1-100 companies, seeking insurance to fly drone aircraft

is able to get it underwritten. the underwriters are going to play a very key role as well, in establishing what some of the processes and procedures, how the aircraft are designed, the software powering them s that will enable and determine how and where the aircraft can be used and for what purpose. >> at risk of being -- i mean, really? this? this costs $299 on amazon. it shows up under the christmas tree. do you think the faa will require this plastic, which by the way, is going to be coming out in november. it will weigh about a pound. maybe, it is all foam. it will be the hot toy. fully autonomous. everything that you described will be a toy, the hot toy this christmas.

faa certification? >> the panel is consumer drones, somehow, i got invited. our focus is a little bit, i am happy to expand the fous, our fo susis different. enterprise grade commercial applications, some can be addressed with a small camera from your cell phone. a lot of other applications with larger camera systems, carrying of systems, taking air into the aircraft itself, for doing analysis for air quality, looking for particulates in the air, there is applications, a wide variety of applications in many of the early customers are where the aircraft is two pounds or more, they are regulated. one of our early customers is delta drone, that operates in

france. all of it is regulated. there is a process in which delta drone submit paperwork, it is faxed. it should be on line the prior to flying the drone for commercial regulation. >> what is the drones of the united states at the moment? >> our number one priority is safety. chris can reason that. that is the same thing, with the faa, they are focused on safety as well. i believe in my opinion, they are not equipped to deal with this sort of challenge. we have all sorts of id, certification, get law enforcement involved. technology that detects guys flying around, to see how high they are flying tshlgs be a channelling thing to tackle.

the faaville to step back, collaborate. >> wree here in silicon valley, we have seen this picture before. there were telecons, and the telecomputers weren't. then the computers were connected over land. the lans were expected. that was the internet, wait we don't know how to regution this anyway. bottom's up revolution. what we see is time and time again, you see white spaces, the world says, oh, l, 2.4 gigaherts, you can't destroy the phone networks, amazing things with wifi, the silicon valley take the underthe radarar, and add more functionality to it.

under two pounds, you can do amazing things. they can have radar, if two pounds is the limit. fine. >> you see this product and this product, on both sides, you can run forever and see productos both sides, i kick start ed an app to control a plane with my phone. you will be hundreds of products under that arbitrary line. the weights and the capability of the aircraft, and commercial use versus hobby. i am not certained. i came to the game later. >> i am not surprised. it has to do with what is leg,

the rules the users are looking to adhere to. a set of guidelines, voluntarily adhered to by this community. and then, the rest of it is the message that these tlings here, they are not going to go away, we need to be responsible how we use them. >> i used to fly fixed wing in 1994. not 1984, i am not that old. used to put gas on them. it was a small community. it wasn't like, where everybody is a hob yift. everybody can buy a drone and be a hobbyist. back in the day, it was a small community, everyone knew each other, you got the same news and the same updates, things weren't shareod facebook or twitter. it was you looking at this thing.

things have changed dramatically. the it doesn't fit the landscape today. >> it is interesting, i thumbed it the power airplane on kick start. i don't imagine it will be regulated. >> camera technology, that is the world you are focused on. how is that e, volving. when we will see four k sensoros these devices. what will be possible? >> a year ago, in you would have bought one of these, to put it in the air, you were buying something, the go pro, the smallest pay load you can stiblg on this. this is notice, it has what looks like a lens on a stabilizer. we decided to split the camera

into stabilized and unstabilized portions, there is no reason to use it to stop it on land. a robust capable, and a lens. i have flown these and those who handle it luckily, a camera is a camera. if you take away the use, it is still a camera of the same, you control it from another device. these cameras are going hop on the insane curve normal cameras are on. we -- you can expect this to happen. flying cameras. >> two different parts, one with

a separate camera, one with an integrated camera. how does that e, volve? >> i don't feel that separate camera has -- >> i think you mentioned they are takinging a different approach on camera technology? >> both of these are mechanically itemized, the sennors, and do this. parrots with their next generation, the sensors have so many pixels. put a fish eye lens in front of it, and move it around the sensor, so quickly, it acheers

all the circulation in without weight or complexity. it looks like a lens. as a result, reducing the complexity. it is cheaper. it is safer. it is probably not good enough for the cinematog graphy that you do. >> it will be. >> weight is critical. >> the fastest route to safety is lightness. >> if they are dragging size, shape, weight, exset ra. at that point, the regulatory question goes away. it can't possibly hurt anything. >> on the ski slopes, we see them going with the go props, when do we seed the personal drones follow them down the hill? >> next week.

you will see one follow the skier into a tree. none of the systems have any sense and avoid technology. by response seeing them g was not entirely positive, i love that they exist, i feel like the people who buy them and use them will products that actually follow you. if you're on the ocean in a yacht, it's good. but on land you have things that stick up and it's fornt that they will have to fly far away from them, much higher. then there's a question of how do you retrieve them. you have to time their run pretty well so you still have battery life. so maybe these things will be

like rocks. >> there's going to be a lot more people trying to solve this a year from now. it's extremely reliable. i talked to huge companies trying to figure out how to collaborate and try to solve this. >> so let's flip to sort of commercial drones. a question for you. where are drones -- you have given some examples of these cases, but where is the in for drone technology? where is it good doing and commercial organization? >> this is my own opinion. i think that this is something that chris said as well. we're going through a phase where the focus is the drone itself. and just like the computer era, everyone was focused on the computer. then they were focused on the operating system. then they focused on what

software applications you build on top of the computer. there's no new computers today. . it doesn't make sense. that's going to go away. it's going to be more focused on the practical things of how people are using and extracting out of the drones. next year it's going to be all this really cool stuff people are doing with drones that are practical, that are adding value. and eventually in the future, i read an article about how they are planning on using drones to mars and the moon to map mars and figure out if they can put a jet engine on it and map it out. people are going -- you're going to see a lot of this application five years from now. there's going to be a lot of innovation. we have been able to get this far in just such a small amount of time. all of this innovation, smaller, cheaper, all of this opportunity is going to be far more

reliable, so the opportunities are incredible. we had someone ask us if we could build one to clean windows in high-rises. people building platforms like chris and jonathan will be able to provide for these different rare cases that people are coming up with. >> some of the examples you give are aligned with improve safety so you don't have to expose workers to risk, but increasing productivity. you're getting straight to what you need to do and not worry about the safety. for us we're using tools that these guys are building to collect this data. we're teaching all of the industry how to use this data. we spend. some of the projects we're working are fascinating. we sit down with construction workers every day and they use

images on top of the screen and draw surk ls on top of it. we have people using our images at these incredible sites. they print them out, take them out to the field and someone lost something in the middle of the field and e we launched the drone and created a new map and were able to find this item they were looking for just by looking at the images. so that's just collection of data and being able to e see things right away. we want to go beyond that. e we want to detect things on the ground, alert people, the crane move or the panel took five minutes, construction site was three years. then you analyze the data to tell you exactly what were the pinpoints, what were the areas you could have improved on. the piles were not fast enough. all of the things are going to be tracked. two weeks ago we had a

construction site where they found a stockpile being gone and the contractor came back to recharge them for the stockpile and they were able to use the images and say, you took this pile away and then they brought it back. >> you're also putting different senses attached to these devices. what are some of the -- you were mapping. it wasn't being done. >> that was just a gopro. it takes these images and those future recognitions together. the big picture here is that we like many other are digitizing the world. we have the ability now with this kind of law of sensors, m cameras, satellites, drones, camera phones, we have the ability to now measure the world around us, bring this into the

internet shs the cloud and start to make sense of it. agriculture is a great example. that's an open loop system. you plant and hope for the best. let's not spray chemicals until we have to. essentially these things look like toys. >> let me ask a a question. >> safety wise there's so many

things they haven't thought about. you can't have uncovered props thing fly into your front yard. >> between delivering something from a drone from point a to point b and they are always the same to delivering from point a to thousands of amazon lockers to delivering from point a to everyone's household including apartments and including homes and anywhere else people may be asking for deliveries. it's likely much farther than five years out and may in some cases and some areas likely never be possible from a regulatory standpoint. but maybe applications where some things being delivered from a known area to a known area i

think are some of the applications for delivery we're going to see first. some of our early customers are researchers at mit who have a grant to demonstrate the delivery of vaccines and medicines and areas of africa and southeast asia where the place you're delivering to is a known quantity and the place you're leaving is a known quantity and the case is a life-saving scenario so there's a high motivation to make sure this happens. >> it's working with auto pilots, knowing your weight, you can't have that as a variable. it complicates the auto pilot. >> you mentioned the social good s aspect of drones. i would be interested to hear more about those examples of where drones are doing social good. >> given that we're building a platform so we're focused not on a single application but all at the same time broadly