.eaumont, the stomach surgeon he was at fort howard checking on the military post, and she was here within, so he met her. they ended up staying here in the early days. i think he felt, what had she done? she talked about, this is a very desolate area, and she seemed to want to go back to new york. this was the social center, this house. anyone with any importance came to the area came here. she was very good at entertaining and making people feel comfortable. in her later years, she wrote for "the milwaukee sentinel." at that point, she is writing about her recollections, the good old days. she has a different perspective. we can glean so much about her

from her letters. she talks about that there was nothing in the area, but she sat on the porch and listened to the winnebago indian tribe who had a burial site very close to here. she talked about the fur traders . she talked about fort howard and gives us a lot of insight as to what was happening in the community and how the community was changing. >> american history tv is in green bay, wisconsin. in 1634, french explorer john nicholas became the first european to discover lake michigan and wisconsin. he landed near green bay on an expedition to find a route from lake huron to the pacific ocean. he called the area green bay because of the area's waters. c-span city staff recently visited many sites showcasing green bay's history. learn more all weekend right

here on american street tv. -- history tv. >> i tell people, this is the greatest story in the history of sports. >> let's see what they are going to do here. >> when you look at movies that hollywood has done about sports, i don't "raging bull," think any of those stories beat the story of the green bay packers. can the packers case, the true story is better than the myth. is thethe aspects of it david -- david versus goliath theme, the fact that the packers made a name for themselves by beating teams from new york and

chicago when this was a city of under 40,000 people. nobody had any clue about what they were creating in 1919. lambeauy goes that dropped out of move -- out of notre dame. in 1919, he wanted to play football again and didn't have a team to play for. he met the sports editor at the local newspaper and suggested that they get a city team. from there, the packers were created with the packing plant sponsoring them. the packers were sponsored by the indian packing company in their first season. they purchased the uniforms and equipment. in 1920, indian packing continued to have a role with the team, and following that outon, indian packing sold to acme packing which was based in chicago. when the franchise was granted nfl,21 by what is now the

it was granted to the acme packers, but the acme packing company may have done nothing more than purchased a few uniforms. by the end of that season, they had pretty much passed from the scene in green bay. when the packers were admitted to the nfl in 1921, they were the second smallest city with a population of about 30,000, even though the league at that time was comprised of smaller cities. essentially, the packers had been, other than for a time in the late 1930's, the smallest team in the nfl since the 45-manng, but it is a board of directors and a seven member executive committee. they run the team. it is owned by shareholders. it is nonprofit. all of that came about in 1923

after a disastrous 1922 season where there was a private preparation that ran the team. the people who sat on the executive committee still are community leaders. in the beginning, those community leaders had other jobs, including the presidents. most of the people who took the and saw to it that the franchise survived ran lucrative businesses, corporations. there was more attention paid to some of thethan nfl, cities in the early and that was part of the reason for the packers survival. paul broun at one point said the packers were the only team with their own newspaper because they were so closely tied to the "green bay press gazette." the founder of the team also worked for the newspaper and was active with both 420, 30 years.

thelayed a big role in team's survival. the first president of the packers was one of three owners of the publishers for "the green bay press gazette." because of that, the packers got great coverage. outdrawn't necessarily the smaller teams and other cities. they struggled to draw crowds. there was a high school rivalry between green bay east and green bay west high schools. that came off and out through the packer games. they had to compete against those high school teams, and he said in west through packer-there names in the 1920's. there were a lot of fans, but it wasn't as though they were filling the stadium. green bay in the early years probably through better on the , partlyn it did at home

because of the high school .ivalry between east and west partly, it was just the size of the city. fortunately, posing owners, players, and coaches love coming here in the 1920's. dan daly and bob o'donnell wrote in "pro football chronicles," which is a history of the national football league, that one of the reasons why they love coming here -- and i think it is very true -- was that this was an open city. ♪ ♪ speakeasies opened all over downtown that fans could go to after games, and there were also red light districts in the neighboring towns. whoever could go out and enjoy whatever they had to offer, and

i think that was the reason that so many loved to come here. i don't want to cast any aspersions on joe carr, the president of the national football league, and a very upstanding moral, religious man, but when he brought his columbus team in 1922, they drew a very sparse crowd because of the heavy rainstorm. yet when he left town, he talked about how much his traveling party loved green bay, love the opportunity to come here and play, and with a great football town it was. title town was a name that is that the citizens of green bay came up with after the packers clinched their first conference championship under vince la guardia. they were due to play the new york giants at was -- at what was then city stadium. it was the first time green bay

was the host and nfl championship game. they had won six championships during the curly lambeau years, but never played a postseason game in green bay. partly because of the playoff system and how it worked back then, and three of the championships were won before there were championship games. first,s going to be the and i still think that he might have produced more genuine excitement and enthusiasm than any game in the history of the packers. it was a breakfast at the beaumont hotel where a number of prominent members of the community decided that they were going to call this title town for the next month and schedule a lot of festivities. the packers beat the new york giants 37-0. it was just a dominant performance. that is why it stuck. prior to the building of lambeau

field, this team was perpetually on its deathbed. one crisis after another. these are pretty good times for the green bay packers. i'm guessing if you put your name on the season ticket waiting list today, maybe your great-grandson our daughter might get tickets in 50 years or more from now. the waiting list is extensive. there has been one since the 1960's. i don't think there are too many people who live here who aren't big packer fans. the city shuts down basically everywhere else but here on sunday because of the interest in the team. if they aren't here, they are watching on television. it is traditional for people to work on fridays. when the packers win, lot more businesses get activity on mondays. one thing that the packers take more pride in, not only has this

teen survived, but it has been the most successful in the history of the national football league. they have won 13 national championships. that is more than any other franchise. if i was speaking to somebody team,d never heard of the i would say, have you ever heard of the national football league? the green bay packers are its most successful team. >> throughout the weekend, american history tv is featuring green bay, wisconsin. our staff recently traveled there to learn more about its history. to learn more about other steps on the cities to her, go to c-span.org/localcontent. you are watching american history tv all weekend, every weekend on c-span3.

technology and the 2014 campaign. >> historically, digital tools were largely thought of as the e-mail tool and the online website, but, the i think it has evolved. our company for example offers tools that enable the shoe leather side of the campaign, the canvassing, the phone calling, the direct mail. i think you are seeing many more --keting channels, online channels come online. you can do interactions through social networks. i think now there is a pretty wide swath of things that you can call digital. >> we have moved from the broadcast era -- we are still at the tail end of what we have known as broadcast television dominating -- so as we evolve into addressable television, it is moving into a relationship era.

we have known that in the commercial sector that if you are going to, when you build brand advocates. when you have someone advocating for and influencing their sphere of friends, how to win moved to not only knowing what the do age is, but we need to better job of making sure we know who the right messenger is. >> monday night on "the communicators" on c-span2. coverageign 2014 continues with a week full of debates. on c-span monday night, the georgia governors debate between nathan deal and jason carter. at 8:00 on c-span2, the montana u.s. senate debate with republican steve daines and democrat amanda curtis. tuesday night, the south carolina governors debate between five candidates.

thursday night at 8:00 eastern, the iowa fourth district of it between u.s. representative stephen king and democrat jim mowrer. >> c-span's money 15 students can competition is underway. for middle andn high school students will award 150 prizes totaling $100,000. create a 5-7-minute documentary. videos need to include c-span programming, showed varying points of view, and must be submitted by january 20, 2015. go to studentcam.org for more information. get started today. >> american history tv traveled to the library of congress's cody center and washington,