o'er the land of the free and home of the brave. excan mation point -- exclamation point. [applause] [captions copyright national cable satellite corp. 2015] [captioning performed by the national captioning institute, which is responsible for its caption content and accuracy. visit ncicap.org] >> moving to our road to the white house coverage. join us sunday evening at 6:30 eastern as harvard professor and presidential candidate, lawrence lessig, talks about his decision to run for president and suggestions to change the political system. and on c-span2's book tv, tonight at 10:00 p.m., fox news

host, bill o'reilly, speaks with buchanan on his latest book "killing reagan" an inside look at ronald reagan's political career. on sunday afternoon at 1:00, author and investor, doug casey, sits down with book tv at freedom fest in las vegas to discuss his latest book on politics and economics. on american history tv on c-span3, today, starting at 7:00 eastern, we are live from gettysburg college to mark the 125th anniversary of president dwight d. eisenhower's birth, discussing his military and political career with his grandchildren, susan, ann, and mary eisenhower. sunday afternoon at 4:00 on real america, an archival film documenting the 1963 visit of the king and queen of afghanistan to the united states. which included a meeting with president kennedy and a parade through washington, d.c. get our complete weekend chedule at c-span.org.

>> president harry truman referred to his wife, best, and the boss. and she served as first lady on her own terms. she had little to say to the media, especially after some unforgettable public moments. >> she spent a good part of her white house years in a moment missouri. best truman, this sunday night at 8:00 p.m. eastern on c-span's original series, first ladies. influence and image. examining the public and private lives of the women who filled the position of first lady and their influence on the presidency. from martha washington to michelle obama. sunday at 8:00 p.m. eastern on american history tv on c-span3. >> you're watching american history tv. 48 hours of programming on

american history every weekend on c-span3. follow us on twitter at c-span history. for information on our schedule of upcoming programs. and to keep up with the latest history news. >> reporter for nbc 4 is this marion barry's place. yeah? he comes in all the time. i went back to the office and called him up. mr. mayor, i have been to club 55. don't you realize people are watching what you do, where you go? they say you sit there all the time and watch naked dancing girls. there was a pause on the phone. he says, it's nice, isn't it? >> this sunday night on "q&a," nbc 4 washington reporter, tom sherwood, on the political corruption in d.c., maryland, and virginia. >> i think 44 attorneys general from around the country signed a letter saying they agreed with governor mcdonnell. that what he did was politics.

not bribery. and that these gifts were -- he should have reported the gift, that might be a crime he didn't report the gifts. $15,000 for a child's wedding. $50,000, $70,000 loan. the problem was, bob mcdonnell had been considered potentially a vice president -- vice presidential candidate was in over his in in the governor's office. another case where you have are a public figure and have a messy private life combine together. >> sunday night at 8:00 eastern n pacific on c-span's "q&a." >> history bookshelf features popular american history writers and airs on american history tv every weekend at this time. author alan brandt, chronicles the social and political history of smoking in america. and the various advertising campaigns employed by the cigarette companies to attract new smokers. the university of california san francisco hosted this event in 2007. it's a little over an hour.

[applause] >> thanks so much. it's great to be here. it's great to be at this center. i just have to say before i start the work that the center has done has just been remarkable in every at thisway. it's been remarkable for tobacco control. it's led the way not just nationally but globally and thinking about how to get control of this tobacco pandemic. and the work that stan has done and the colleagues he's brought together here. as well as the library and the legacy documents. really the center of how we need to be thinking about tobacco control in the future. it's really an honor for me to talk here. i'm really pleased to have this chance to sort of launch the book with a group of people who are so highly knowledgeable and so fundamentally engaged in the larger projects of tobacco control. it's just great to be here. i'd like to tell you a little

bit about the book today. my publisher's been complaining about how long this book took to write. it took 10 years, 20 years. it's taken a long time. i'm extremely pleased to finally see it in this completed form. but on reflection it's a book that started, i think, when i was about 7 years old. i'll tell you quickly the story. we work on projects for a long time. this one started when i was 7. my parents took me to new york city for the first time when i was 7. and i had one of these child's books about new york city before i went called "this is new york." and it had a beautiful drawing of the camel billboard in time's square, which not many of you will remember but maybe a few of ou will, actually blew these fantastic, perfect, steamed smoke rings into the sky.

and i don't think i will ever forget being in time square at night. i had never seen anything so lit up and garish and striking. and we got to the camel sign and it was blowing these smoke rings. and i was absolutely in awe and just fascinated. how did it work? is somebody really blowing smoke rings? i write about this at the beginning of the book because even at that time i had already been told this is 1961, we all know where we were, there was a lot of categorical scientific evidence that smoking was dangerous. i knew smoking was bad, hi this question like if it's bad, what about the camel man? this is what i wrote at the beginning of the book. even in 1961, as a 7-year-old, i knew that smoking was dangerous. in this sense the billboard

represented a paradox that i surely could not have articulated at that time. how could something so great, so remarkable, so public be promoting something that i had already learned was so profoundly bad? the badness of smoking was constituted by more than its effect on health. embedded in the cigarette were the complex historical meanings of rebellion and idleness, independence and attraction. all kids were told smoking was bad, and was only for adults. which created in part, its impressive appeal. and this appeal was anything but natural. it was the studied and meticulous invention of an industry that would come to understand and exploit critical aspects of motivation, psychology, and human biology. this book marks my attempt to resolve a child's paradox, a paradox now of pandemic proportion. i have here

i a slide of the camel billboard. in retrospect, it looks dated and small but i can tell you learned how toad tap into the heads of children like me. everyone knows here how significant tobacco became as a cause of disease and mortality in the 20th century. this chart represents the over 420,000 deaths a year in the u.s. today associated with tobacco and how they stack up against other very prominent, important causes of mortality.