be learned.

movies reveal it is absolutely

fascinating. become the only film i i do regionalout and local history in san francisco and detroit that are largely home movie based. it's completely made out of home movies as well. >> when i did a lost landscape show. it argued this blended nostalgia and provocation and this sum that much of what i loved about home movies and their value. >> there is practically unlimited footage of the golden gate bridge and fisherman's wharf am about you get into the

neighborhood and see san deepisco with organizations penetrating every aspect of life, when you see before theyricans were forcibly moved out in 1942, these are tremendously fascinating things. only one that is interested. the public sells out these shows and they say what about our stuff? were present. the story begins and ends with the the printer film, which is probably the most famous home movie. there are people like the man and turned in a camp who smuggled a camera in and shot home movies of life in the camp

which are now at the japanese-american national museum in los angeles. there are significant events in the history book and there's this notion of the individual documenting what is around them particular view that is in no way objective. but in its personal nature, that is where the value resides, that it has a known author and is an individual trying to record what is around them. archive, we are building a home movie collection. numberre already quite a of home movies, i think 8000 or 9000. going to put out just about everything in our collection. if you go to internet.org and

search home movies, there's enough to occupy you for years. in the same way almost every american company or organization has a website today, almost made films andon most of those films do not exist anymore. though ones that do are sometimes the most vivid and fun record of our culture and our social history. general motors made thousands of films. >> this car practically drives itself. it?ant to try >> i would love to. >> how is that for magic? >> smooth. >> the 1961 pontiac. >> some of them were soft sell advertising that might have the chevy logo at the end.

but they were like here is a interesting little science tidbit or here is something about tv which is going to change our lives. >> thanks to the newest marvel of modern science, television, you can just lean back in a comfortable chair or in your own favorite chair at home, relax and watch the game. out at the stadium, the television cameramen are seeing to it that you can follow every detail of the game. inside is a magic electrified. , one of the most important parts of which is this sensitive plate. it is called the mosaic. it is a rectangular piece of micah covered with millions of tiny photoelectric cells, arranged something like this.

the scenes being televised go through the camera lens and fall on the photoelectric cell. henry ford was a big filmmaker and had all whole studio that made weekly newsreels that circulated throughout the united states. there are films that are pushingional films, anything from the united fund or united way to a prounion film coming out of the united auto workers or afl-cio. >> bill thought of the promises made by the president of general electric. >> take-home pay on a 40 hour a week basis must eventually represent the higher levels of pay that now prevail. >> things were not what bill had hoped for. roosevelt was gone and his

enemies were on hand to claim the victory. pay cuts at home, oppression abroad, bill did not like it. >> and antiunion film coming from general electric. >> automation pays for itself in a reasonable time and increases efficiently -- efficiency. shutdownan run without for loading and reloading. manual.asis shifts from >> there's every kind of great idea, great conflicts, every technology. a lot of these films are quite wonderful. i like the films sponsored by westinghouse in 1939 called the middleton family at the new york world's fair.

this is a 55 minute featurette. time in thell their westinghouse pavilion and they see talking robots. >> will you tell your story, please? who, me? >> yes, you. >> ok, it's. ladies and human, i will be very glad to tell my story. fellow as i have a of 48 electrical relays. like a telephone switchboard. the time capsule is meant to

tell the story of our times. see the battle of the sentry between mrs. modern and mrs. drudge. >> she's splashing so hard, it's getting all over me. a lot of action over here. over in exactly seven minutes and 58 seconds. you may as well rest now. [laughter] [applause] the daughter going out with her communist art teacher learns that free enterprise is in such a bad thing and hooking up with a hometown boy from indiana. >> why don't you tag along and

learn something? it might benow, fun. what do you think? >> all right. but don't expect me to be amused. that's a film about technology, free enterprise, a designed to kind of pull people away from trusting the government and getting them to start trusting corporations again. it's hilarious. they must have spent half $1 million making it in 1939. >> i guess every woman in america would be weaving like

they were before. >> i don't think i'd like that very much. >> it was shown in theaters all over the place and my uncle, who is 96, when he was young was a he tookojectionist and that film out in special projections and he would project from within the van and show up at public events, county fairs, schools. was a big pr effort. it was viral marketing. these films played a tremendous role. most corporations didn't save their films. there are a few. went toelectric films the museum. most of them are actually gone.

they just showed up all over the place. a tremendously media-rich country. addicks and the state. a lot of times, the filmmakers family kept them. it offer tremendous opportunities for the filmmakers of today. some were copywritten and regionally. soen for competitive reasons the footage couldn't be used by someone competing with the product. some educational films are copyrighted if the producer thought they would be evergreen but most were not. very few were when you. countryis in a typical

in that we have a huge body of moving image materials in the public domain and once something is in the public domain, anybody who lawfully acquired a copy is able to move it for anything they want. the materials we put on the internet archives, the industrial advertising and educational films, we offer that under a public domain life. fond of the bell system. in about 1941, it's called long distance. it explains what happens when the operator makes a long-distance call for you but it's far more than that. it's about the growth of the telephone network following the sowth of western expansion that the european occupation

moving east to west, how a communication infrastructure was set up in the wake of the pioneers. it's just an amazing film about a group of people who work at the telephone company and its a beautiful kind of symphony. long-distance means many things. waves, wires, antennas, buildings. skills, functions. a composite instrument ready for the task ahead. giving this instrument life and vitality is this beer that moves men and women everywhere who undertake the duties of communication. >> another film, the first film from our collection put on the national registry is a film called "master hand."

it was made by a large film producer in detroit for chevrolet in 1936. this is a full-fledged introductory symphony showing home -- how automobiles were made. ♪ it's a film that just has a musical track. i think it has only one line of narration. meant to contemplate this incredible, coordinated job

of production as you watch these cars being made. majestic.estic -- the midst of in the organizing effort by the united auto workers to bring the .nion into the chevy plants michael moore used this film. that.n extrapolate from in the committee hearings, it was revealed one out of every 10 workers was a spy. a sense of all sorts of things happening as the plant is

contested territory. ♪ we preserved it with the library of congress and they put it on the national film registry. every year, the national film preservation board -- i was a member for four years and they recommend a number of films to the library and of congress films that are culturally, historically, aesthetically significant. every year, the library and picks 25 items. it's a way of building a list of that shows the diversity of the america cinema production and calls attention to films that are of special merit and should be preserved in -- and typically they are preserved.

it can be documentaries, important, unedited footage, home movies. of the world war ii concentration camps for japanese americans are on the registry. master hand was on the registry. humphrey bogart and katharine hepburn. it's a very wonderful, diverse list. right now, i think it's in the neighborhood of 600 titles. master hand was selected and a great film of arts called the house in the middle, a film made cleanupby the national that says you're much more likely to survive a

nuclear attack. it's hilarious. defenseies of civil tests were made to discover the effects of atomic heat on american homes. i've going to show you how protective measures can guard your home from the heat effects of an atomic explosion. >> two homes -- one a fire trap, the other cleaned up and fresh with a better, safer housekeeping. in the house on the right, all the earmarks of untidy house keeping. , spece house on the left and span. both the ready for the test bomb. >> the cluttered room of the house on the right burst into flame. in a few moments, the interior is completely ablaze.

the house on the left still shows no exterior flames. now, our third test. free, -- three identical frame houses. all the same distance from the point of the explosion. the house on the right, and eyesore. you've seen these same conditions in your own hometown. in a moment, you will see the results of atomic he flashed on this house. the house on the left, typical of many homes across the nation, rundown condition. the house in the middle, in good condition with a clean, unlettered yard. the exterior has been painted with ordinary good-quality house paid. it paint protects the wood from weathering and moisture damage. let's watch the test now and see

what happens under atomic heat. [explosion] ♪ >> two houses are total loss but the well-kept house in the middle still stands. the ancestors of the tv commercial were these the actor: ads shown before the main attraction in theaters. sometimes, they were called then it movies. the ones that survived are great. i think of the singing men. smile for every mile at the wesso sign.

cynical thing. >> this is walter o'keefe turning the microphone over to the cat. take it away, kitty. >> i'm so discouraged. how can i ask anybody to this house the way the furniture looks? >> it's pretty awful but i don't suppose you can buy much for our money. a miracle happens. >> there is the miracle. it's the singer man. he will send her to the nearest selling center and he turns her .ver to that miracle woman a few simple lessons on the sewing machine and her house will look so attractive, they will sell it at a profit.

>> don't you like the cereal? >> yeah, but it's a little mushy. it's not like my breakfast pals at home. >> breakfast house? >> sure. crackle.apped, i'm wax i'm top. -- >> circle left. now circle right and listen to me. left around you go. that when people use the internet archive, that they come out with a realization

we are not all simply consumers of knowledge, that we can make it as well. we can take the material, the cultural heritage of the past and make something of our own. we now have this amazing distribution system that allows us to speak to the world we want. let's use the material of history to intervene in the present and change the future. >> do can explore the archives and view thousands of films with the internet archives at archives.org. >> each week leading up to the election, wrote to the white house brings a couple footage of presidential races. next, a look at the top 1980

candidates. taped by students at salem high school in new hampshire, the interviews played on cable television. it's the first time they been aired on national television. we start with ronald reagan, who went on to win the new hampshire primary. this is just under 15 minutes. election 80. leadership is a quality the american people are looking for in a president. not americans feel they're receiving strong leadership today. how would you define leadership? >> it's not as easy as it sounds. there have been great leaders throughout the w h